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Use PostHog events to trigger handwritten mail and capture QR scan analytics

PostHog events can decide who gets handwritten mail, while QR scan events return offline engagement for attribution and follow-up.

Trigger handwritten mail from PostHog

Use PostHog events and synced audiences as the logic layer for who should receive handwritten mail.

person crosses an event threshold
Add recipient to Scribeless campaign

Send QR scan events into PostHog

Capture QR scan events inside PostHog so offline engagement flows into attribution, audiences, and downstream destinations.

QR code scanned
capture QR scan events for attribution

Integration recipes

Common PostHog mail recipes

Use PostHog signals to decide who gets mail, then use scan engagement to keep lifecycle and follow-up workflows current.

PostHog iconTriggerHigh-intent event → send handwritten follow-up
PostHog iconTriggerAudience sync → add recipients automatically
PostHog iconTriggerWarehouse flag → trigger direct mail
PostHog iconTriggerHigh-value audience → trigger handwritten campaign
PostHog iconActionQR scan → track event for attribution
PostHog iconActionQR scan → build audience for retargeting
PostHog iconActionQR scan → sync engagement to warehouse
PostHog iconActionQR scan → flag engaged person for follow-up

Integration overview

Trigger handwritten mail from product signals

Connect PostHog and Scribeless to use product events, warehouse syncs, or audience logic as the decision layer for handwritten mail. Trigger sends when a person crosses an event threshold, then return QR scan engagement to PostHog as scan events for attribution, so offline direct mail becomes another measurable signal in your activation stack.

Trigger handwritten mail from product signals