Unlock a new retention channel
Make your customers feel like VIPs with handwritten cards
Beat bad engagement
Combat low open rates, spam filters and rising PPC costs by sending handwritten postcards. Leverage your owned data and benefit from our 99% open rate.
See that your message is heard, instead of being read once and then forgotten. Connect with customers 1:1 through personal, emotive storytelling. The kind that only works with a handwritten message.
USE CASES
VIP & Influencer
Build brand love and repeat spend from VIPs by sending them something special. Enable easy UGC from influencers by delighting them when unboxing your products.
New launches
Target specific audiences to generate hype around new product launches. Build immediate demand through retail launches, showing buyers you mean business.
1st time customers
Supercharge first time to second time repeat purchase rates by sending a handwritten card with a unique discount code welcoming them to your brand and community.
For your legs win back Over 1200 customers
Scribeless' handwritten mail drives $109,000 in revenue with a 4.36x ROI.
Challenge
For Your Legs wanted to re-engage their hardest to reach customers, who weren’t replying to their email and SMS winback campaigns.
Solution
Using handwritten mail, For Your Legs were able to target and reach this cohort, and unlocked a new, impactful, marketing channel.
Campaign details
Company background
ForYourLegs is a division of Aleva Stores, which originated from American Medical Services founded in 1957. The company started as a small prosthetic fabrication business, becoming a respected healthcare product retailer. Their current estimated revenue is $19m dollars. Their customer demographic is diverse, consisting of seniors, athletes, pregnant women, and service industry workers. This makes it difficult to isolate specific growth channels. The team instead have relied on leveraging personalized, innovative channels to succeed. This is why they turned to handwritten direct mail.
They aren’t alone. According to Comperemedia, 85% of eCommerce marketers agree that direct mail produces the highest ROI of any of their marketing channels. It’s what consumers prefer too - 73% say they prefer brands contacting them via direct mail, because they can read it whenever they want.
Shopify expertise
Most direct mail providers struggle when it comes to integrations and automation. Scribeless was able to import an exact demographic match for customers that had purchased from 6 - 12 months prior, through our Shopify app. We were also able to handle reporting for the campaign, to pull the key success metrics. This enabled For Your Legs to be confident of the results and their comparisons to traditional direct mail.
Handwritten engagement rates
Traditional direct mail doesn’t enable brands to build personal connections with customers. When delivered, it doesn’t stand out, and ends up in the trash. When For Your Legs came to Scribeless, the biggest reason for doing so was trying to find a better way. The incremental lift in revenue using handwritten outperformed expectations.
Analysis and summary
Traditional direct mail doesn’t enable brands to build personal connections with customers. When delivered, it doesn’t stand out, and ends up in the trash. When For Your Legs came to Scribeless, the biggest reason for doing so was trying to find a better way. The incremental lift in revenue using handwritten outperformed expectations.
“The numbers were very good! We are planning to continue using Scribeless for this initial campaign, and will be looking to do many campaigns in the near future.”
Emily Wheeler
Marketing Manager
