Marketing automation

Add handwritten mail to Iterable journeys for retention and reactivation

Iterable can trigger handwritten mail from lifecycle moments, then use QR scan data to branch flows and improve retention timing.

Connect via REST API
Visit Iterable
Iterable
+
Scribeless

QR scan automation

Turn Iterable events into follow-up.

Send handwritten mail from Iterable, then route QR scan engagement back into your stack for analytics, lifecycle updates, and follow-up tasks.

Scribeless flow builder showing automatic actions triggered by a QR code scan

Trigger handwritten mail from Iterable

Trigger handwritten mail from segments, journeys, and lifecycle events in Iterable to support retention, reviews, and reactivation.

  • VIP segment entry -> handwritten offer
  • Birthday or renewal -> celebratory card
  • Email engagement threshold -> premium follow-up
  • Lapsed customer segment -> win-back note

Send QR scan events into Iterable

Feed QR scan engagement into Iterable so journeys, segments, and profile logic can react to real-world response.

  • QR scan -> trigger email or SMS journey
  • QR scan -> update profile and score intent
  • QR scan -> suppress duplicate reminders
  • QR scan -> add contact to engaged segment

Add handwritten mail to Iterable journeys

Connect Iterable and Scribeless to add handwritten mail to the lifecycle moments already managed in your marketing program, from an event fires or audience membership changes to win-backs, reviews, referrals, and VIP touches. When a recipient scans your QR code, send that signal back into Iterable to trigger a journey or update user profile, so offline response can shape your next journey, segment, or profile update.