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Add handwritten mail to Iterable journeys for retention and reactivation
Iterable can trigger handwritten mail from lifecycle moments, then use QR scan data to branch flows and improve retention timing.
Trigger handwritten mail from segments, journeys, and lifecycle events in Iterable to support retention, reviews, and reactivation.
event or audience membership change
Add recipient to Scribeless campaign
Feed QR scan engagement into Iterable so journeys, segments, and profile logic can react to real-world response.
QR code scanned
trigger a journey or update user profile
Connect Iterable and Scribeless to add handwritten mail to the lifecycle moments already managed in your marketing program, from an event fires or audience membership changes to win-backs, reviews, referrals, and VIP touches. When a recipient scans your QR code, send that signal back into Iterable to trigger a journey or update user profile, so offline response can shape your next journey, segment, or profile update.
Trigger
VIP segment entry -> handwritten offer
Trigger
Birthday or renewal -> celebratory card
Trigger
Email engagement threshold -> premium follow-up
Trigger
Lapsed customer segment -> win-back note
Action
QR scan -> trigger email or SMS journey
Action
QR scan -> update profile and score intent
Action
QR scan -> suppress duplicate reminders
Action
QR scan -> add contact to engaged segment
Add handwritten mail to Iterable journeys
