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Use Hightouch audiences to trigger handwritten mail from your warehouse
Hightouch events, cohorts, or syncs can decide who gets handwritten mail, while QR scans return offline engagement for attribution.
Use Hightouch events, cohorts, and synced audiences as the logic layer for who should receive handwritten mail.
audience sync from warehouse
Add recipient to Scribeless campaign
Capture QR scan events inside Hightouch so offline engagement flows into attribution, audiences, and downstream destinations.
QR code scanned
write scan engagement into synced models
Connect Hightouch and Scribeless to use behavioral data, warehouse syncs, or audience logic as the decision layer for handwritten mail. Trigger sends when a warehouse audience sync updates, then return QR scan engagement to Hightouch to write scan engagement into synced models, so offline direct mail becomes another measurable signal in your attribution and activation stack.
Trigger
High-intent event -> send handwritten follow-up
Trigger
Audience sync -> add recipients automatically
Trigger
Warehouse flag -> trigger direct mail
Trigger
High-value audience -> trigger handwritten campaign
Action
QR scan -> track event for attribution
Action
QR scan -> build audience for retargeting
Action
QR scan -> sync engagement to warehouse
Action
QR scan -> write engaged flag back to models
Activate handwritten mail from Hightouch
