Use Hightouch audiences to trigger handwritten mail from your warehouse
Hightouch events, cohorts, or syncs can decide who gets handwritten mail, while QR scans return offline engagement for attribution.
QR scan automation
Turn Hightouch events into follow-up.
Send handwritten mail from Hightouch, then route QR scan engagement back into your stack for analytics, lifecycle updates, and follow-up tasks.
Trigger handwritten mail from Hightouch
Use Hightouch events, cohorts, and synced audiences as the logic layer for who should receive handwritten mail.
- High-intent event -> send handwritten follow-up
- Audience sync -> add recipients automatically
- Warehouse flag -> trigger direct mail
- High-value audience -> trigger handwritten campaign
Send QR scan events into Hightouch
Capture QR scan events inside Hightouch so offline engagement flows into attribution, audiences, and downstream destinations.
- QR scan -> track event for attribution
- QR scan -> build audience for retargeting
- QR scan -> sync engagement to warehouse
- QR scan -> write engaged flag back to models
Activate handwritten mail from Hightouch
Connect Hightouch and Scribeless to use behavioral data, warehouse syncs, or audience logic as the decision layer for handwritten mail. Trigger sends when a warehouse audience sync updates, then return QR scan engagement to Hightouch to write scan engagement into synced models, so offline direct mail becomes another measurable signal in your attribution and activation stack.
