Use Census syncs to power handwritten campaigns from warehouse signals
Census events, cohorts, or syncs can decide who gets handwritten mail, while QR scans return offline engagement for attribution.
QR scan automation
Turn Census events into follow-up.
Send handwritten mail from Census, then route QR scan engagement back into your stack for analytics, lifecycle updates, and follow-up tasks.

Trigger handwritten mail from Census
Use Census events, cohorts, and synced audiences as the logic layer for who should receive handwritten mail.
- High-intent event -> send handwritten follow-up
- Audience sync -> add recipients automatically
- Warehouse flag -> trigger direct mail
- High-value audience -> trigger handwritten campaign
Send QR scan events into Census
Capture QR scan events inside Census so offline engagement flows into attribution, audiences, and downstream destinations.
- QR scan -> track event for attribution
- QR scan -> build audience for retargeting
- QR scan -> sync engagement to warehouse
- QR scan -> sync engaged flag downstream
Activate handwritten mail from Census
Connect Census and Scribeless to use behavioral data, warehouse syncs, or audience logic as the decision layer for handwritten mail. Trigger sends when a reverse ETL sync runs, then return QR scan engagement to Census to sync scan fields or events downstream, so offline direct mail becomes another measurable signal in your attribution and activation stack.

