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Use Braze Canvas to trigger handwritten mail that boosts retention

Braze can trigger handwritten mail from lifecycle moments, then use QR scan data to branch flows and improve retention timing.

Trigger handwritten mail from Braze

Trigger handwritten mail from segments, journeys, and lifecycle events in Braze to support retention, reviews, and reactivation.

Canvas entry or custom event
Add recipient to Scribeless campaign

Send QR scan events into Braze

Feed QR scan engagement into Braze so journeys, segments, and profile logic can react to real-world response.

QR code scanned
trigger a Canvas branch or update user attributes

Integration recipes

Common Braze mail recipes

Use Braze signals to decide who gets mail, then use scan engagement to keep lifecycle and follow-up workflows current.

Braze iconTriggerVIP segment entry → handwritten offer
Braze iconTriggerBirthday or renewal → celebratory card
Braze iconTriggerEmail engagement threshold → premium follow-up
Braze iconTriggerLapsed customer segment → win-back note
Braze iconActionQR scan → trigger email or SMS journey
Braze iconActionQR scan → update profile and score intent
Braze iconActionQR scan → suppress duplicate reminders
Braze iconActionQR scan → add contact to engaged segment

Integration overview

Add handwritten mail to Braze Canvas

Connect Braze and Scribeless to add handwritten mail to the lifecycle moments already managed in your marketing program, from someone enters a Canvas or a custom event fires to win-backs, reviews, referrals, and VIP touches. When a recipient scans your QR code, send that signal back into Braze to trigger a Canvas branch or update user attributes, so offline response can shape your next journey, segment, or profile update.

Add handwritten mail to Braze Canvas