Use Braze Canvas to trigger handwritten mail that boosts retention
Braze can trigger handwritten mail from lifecycle moments, then use QR scan data to branch flows and improve retention timing.
QR scan automation
Turn Braze events into follow-up.
Send handwritten mail from Braze, then route QR scan engagement back into your stack for analytics, lifecycle updates, and follow-up tasks.
Trigger handwritten mail from Braze
Trigger handwritten mail from segments, journeys, and lifecycle events in Braze to support retention, reviews, and reactivation.
- VIP segment entry -> handwritten offer
- Birthday or renewal -> celebratory card
- Email engagement threshold -> premium follow-up
- Lapsed customer segment -> win-back note
Send QR scan events into Braze
Feed QR scan engagement into Braze so journeys, segments, and profile logic can react to real-world response.
- QR scan -> trigger email or SMS journey
- QR scan -> update profile and score intent
- QR scan -> suppress duplicate reminders
- QR scan -> add contact to engaged segment
Add handwritten mail to Braze Canvas
Connect Braze and Scribeless to add handwritten mail to the lifecycle moments already managed in your marketing program, from someone enters a Canvas or a custom event fires to win-backs, reviews, referrals, and VIP touches. When a recipient scans your QR code, send that signal back into Braze to trigger a Canvas branch or update user attributes, so offline response can shape your next journey, segment, or profile update.
