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Use Braze Canvas to trigger handwritten mail that boosts retention
Braze can trigger handwritten mail from lifecycle moments, then use QR scan data to branch flows and improve retention timing.
Trigger handwritten mail from segments, journeys, and lifecycle events in Braze to support retention, reviews, and reactivation.
Canvas entry or custom event
Add recipient to Scribeless campaign
Feed QR scan engagement into Braze so journeys, segments, and profile logic can react to real-world response.
QR code scanned
trigger a Canvas branch or update user attributes
Connect Braze and Scribeless to add handwritten mail to the lifecycle moments already managed in your marketing program, from someone enters a Canvas or a custom event fires to win-backs, reviews, referrals, and VIP touches. When a recipient scans your QR code, send that signal back into Braze to trigger a Canvas branch or update user attributes, so offline response can shape your next journey, segment, or profile update.
Trigger
VIP segment entry -> handwritten offer
Trigger
Birthday or renewal -> celebratory card
Trigger
Email engagement threshold -> premium follow-up
Trigger
Lapsed customer segment -> win-back note
Action
QR scan -> trigger email or SMS journey
Action
QR scan -> update profile and score intent
Action
QR scan -> suppress duplicate reminders
Action
QR scan -> add contact to engaged segment
Add handwritten mail to Braze Canvas
