Successful Shopify Stores: Tips from the Top

Tips and tricks to make your up and coming Shopify store a successful one.

Sam Paternoster

Consumers may not necessarily be familiar with the name Shopify, but the majority of them will absolutely have used it at some point. Shopify powers over 800,000 stores of varying sizes, and is probably the most widely used and recognised ecommerce platform. Of course, with this many stores running via Shopify, it takes some creativity and effort to make sure your store stands out. In this article, we're looking at what makes a successful Shopify store,  and sharing the top tips from successful Shopify stores.

Use what's at your disposal

The best thing about successful Shopify Stores is the fact that there really isn’t anything particularly fancy or unique to them, meaning that any store owner can learn from and emulate successful Shopify stores. This is to say that you don't need to necessarily have incredible developers or a huge budget to make the most of Shopify- in fact, there is tons at your disposal baked into the offering.

One of the biggest advantages of Shopify is how easy it is to customize. Shopify has tons of templates for your store, some free and some paid, but if none of these ones suit your store, you can create one from scratch. What's more, there are over 3,000 third-party apps available on the Shopify app store (including ours!) that you can use to further customize the experience of your store.

Take some time to search through all the templates, themes and apps and themes Shopify has to offer -  you will discover that there is no end to the customization possibilities. With Shopify's powerful backend editor and impressive inventory system, it should be able to handle whatever you throw at it, from starting out to when you're at the top.

Build your identity

As above, Shopify is highly customizable. The needs of your store will be entirely down to what you sell, so identify what aspects of your brand you want your store to convey and build a storefront that represents your brand and your products. The theme of your store will largely be driven by the type of products you sell - if you're selling clothing, for example, a clean, minimalist design is likely to be suitable; however, if you're selling beauty products or jewellery, a more opulent design might be in order.

Once you've established the look of your store, make sure that the copy it contains is just as appealing to your target audience - whether that be through written blog posts, product descriptions or the way your team interact through the site, such as via live chats with customers. Whatever you choose to include, best practice is to:

  • Be clear about your value proposition and what makes you different from any rivals you may have.
  • Sell yourself. It's easy to talk about the products that you're selling but remember not to make it all about them - be sure to mention why people should trust you and your store.
  • Make sure that everything is kept up-to-date and relevant – this could include things such as your returns policy,  terms and conditions, delivery information and so on.
  • Keep your messaging consistent across all platforms. You could use Twitter, Facebook and Instagram to communicate with existing and potential customers, so make sure your tone stays unified.

More than just a sale

A successful Shopify store will also recognize that a customer completing a purchase isn't the end of the experience, and will be familiar with the importance of nurturing new customers. Recognising the value of returning customers is key to growing your store, and there are plenty of apps that can help with this:

  • SMSBump is a hugely popular app that allows stores to automate text messages to their customers. There are a variety of uses for this, such as attempting to reignite abandoned carts or reactivating older or churned customers. The ease of SMSBump goes down a treat with Shopify users, and it's one of the top Shopify retention apps.
  • Our app, Scribeless, allows you to generate 'handwritten' notes automatically to go with your customer's orders. This can be printed off and incorporated into the unboxing experience, or sent directly in the mail as a thank you post-purchase. The customer often isn't expecting this, and they love the personal touch, driving loyalty. This can work for gift notes too!
  • Try using Product Recommendations to suggest frequently paired items to your customers as they shop. Fresh customers may have found one product on your store whilst browsing Google, and may not be aware of the extent of your wares. Doing as much as you can to showcase everything you have to offer is more likely to result in more time spent onsite, and a bigger basket spend.

These are just a few apps Shopify offers to extend the experience beyond making a simple purchase. On average, loyal customers can have an LTV of 10x their original purchase, so make sure you are doing everything you can to make their experience more pleasant and keep them coming back for more.

Take your time

As the saying goes, Rome wasn't built in a day, and neither were successful Shopify stores. The truth is that successful Shopify stores do not have to be complicated. In fact, they can be simple and clean with just a handful of products. If you are looking to create your first Shopify store, then think about this: less clutter means more conversions. The fantastic diversity of apps the Shopify app store has can be alluring, but there's no harm in starting steadily.

Shopify caters to small stores, all the way up to giant international brands such as Gymshark and Pangaia. But these guys didn't start off selling a million products, or using a thousand apps to enrich their experience. Basically, don't run before you can walk - make sure that you aren't overloading your store and spreading yourself too thinly when starting out.

Shopify has the flexibility to support you as your store grows, so try adding those nurturing apps or extra features once you've got to grips with the Shopify basics. Maybe start with a free theme, and when you're doing well try building your own - anything like this can make the experience of running a Shopify store more manageable and scaleable.

Conclusion

There is no fine art or one-size-fits-all approach to building a successful Shopify store; as we've already covered, all stores are different and are trying to appeal to different to different crowds and customers. But, by ensuring you build a store that appeals to your Ideal Customer Personas (ICPs), makes the most of what Shopify has to offer and puts an emphasis on customer retention and loyalty, you're giving yourself the best chance of ensuring your Shopify store can grow and become as successful as possible. Looking for some inspiration?

  Content Lead at Scribeless

Copy.ai is using GPT-3 and deep learning to create convincing human-like text copy. Like Scribeless' handwriting AI, it is uncannily close to something a human would do.

We've created 8 thank you notes for businesses using both AI's. Your job is to try and figure out which ones were computer generated, and which were written by the Scribeless team. If you can spot the difference, you’ll win a free month of Scribeless On Demand.

If you want to test your own skills against the AI, we've complied a list of tips and tricks below, to help you nail your business thank you notes.

Consumers may not necessarily be familiar with the name Shopify, but the majority of them will absolutely have used it at some point. Shopify powers over 800,000 stores of varying sizes, and is probably the most widely used and recognised ecommerce platform. Of course, with this many stores running via Shopify, it takes some creativity and effort to make sure your store stands out. In this article, we're looking at what makes a successful Shopify store,  and sharing the top tips from successful Shopify stores.

Use what's at your disposal

The best thing about successful Shopify Stores is the fact that there really isn’t anything particularly fancy or unique to them, meaning that any store owner can learn from and emulate successful Shopify stores. This is to say that you don't need to necessarily have incredible developers or a huge budget to make the most of Shopify- in fact, there is tons at your disposal baked into the offering.

One of the biggest advantages of Shopify is how easy it is to customize. Shopify has tons of templates for your store, some free and some paid, but if none of these ones suit your store, you can create one from scratch. What's more, there are over 3,000 third-party apps available on the Shopify app store (including ours!) that you can use to further customize the experience of your store.

Take some time to search through all the templates, themes and apps and themes Shopify has to offer -  you will discover that there is no end to the customization possibilities. With Shopify's powerful backend editor and impressive inventory system, it should be able to handle whatever you throw at it, from starting out to when you're at the top.

Build your identity

As above, Shopify is highly customizable. The needs of your store will be entirely down to what you sell, so identify what aspects of your brand you want your store to convey and build a storefront that represents your brand and your products. The theme of your store will largely be driven by the type of products you sell - if you're selling clothing, for example, a clean, minimalist design is likely to be suitable; however, if you're selling beauty products or jewellery, a more opulent design might be in order.

Once you've established the look of your store, make sure that the copy it contains is just as appealing to your target audience - whether that be through written blog posts, product descriptions or the way your team interact through the site, such as via live chats with customers. Whatever you choose to include, best practice is to:

  • Be clear about your value proposition and what makes you different from any rivals you may have.
  • Sell yourself. It's easy to talk about the products that you're selling but remember not to make it all about them - be sure to mention why people should trust you and your store.
  • Make sure that everything is kept up-to-date and relevant – this could include things such as your returns policy,  terms and conditions, delivery information and so on.
  • Keep your messaging consistent across all platforms. You could use Twitter, Facebook and Instagram to communicate with existing and potential customers, so make sure your tone stays unified.

More than just a sale

A successful Shopify store will also recognize that a customer completing a purchase isn't the end of the experience, and will be familiar with the importance of nurturing new customers. Recognising the value of returning customers is key to growing your store, and there are plenty of apps that can help with this:

  • SMSBump is a hugely popular app that allows stores to automate text messages to their customers. There are a variety of uses for this, such as attempting to reignite abandoned carts or reactivating older or churned customers. The ease of SMSBump goes down a treat with Shopify users, and it's one of the top Shopify retention apps.
  • Our app, Scribeless, allows you to generate 'handwritten' notes automatically to go with your customer's orders. This can be printed off and incorporated into the unboxing experience, or sent directly in the mail as a thank you post-purchase. The customer often isn't expecting this, and they love the personal touch, driving loyalty. This can work for gift notes too!
  • Try using Product Recommendations to suggest frequently paired items to your customers as they shop. Fresh customers may have found one product on your store whilst browsing Google, and may not be aware of the extent of your wares. Doing as much as you can to showcase everything you have to offer is more likely to result in more time spent onsite, and a bigger basket spend.

These are just a few apps Shopify offers to extend the experience beyond making a simple purchase. On average, loyal customers can have an LTV of 10x their original purchase, so make sure you are doing everything you can to make their experience more pleasant and keep them coming back for more.

Take your time

As the saying goes, Rome wasn't built in a day, and neither were successful Shopify stores. The truth is that successful Shopify stores do not have to be complicated. In fact, they can be simple and clean with just a handful of products. If you are looking to create your first Shopify store, then think about this: less clutter means more conversions. The fantastic diversity of apps the Shopify app store has can be alluring, but there's no harm in starting steadily.

Shopify caters to small stores, all the way up to giant international brands such as Gymshark and Pangaia. But these guys didn't start off selling a million products, or using a thousand apps to enrich their experience. Basically, don't run before you can walk - make sure that you aren't overloading your store and spreading yourself too thinly when starting out.

Shopify has the flexibility to support you as your store grows, so try adding those nurturing apps or extra features once you've got to grips with the Shopify basics. Maybe start with a free theme, and when you're doing well try building your own - anything like this can make the experience of running a Shopify store more manageable and scaleable.

Conclusion

There is no fine art or one-size-fits-all approach to building a successful Shopify store; as we've already covered, all stores are different and are trying to appeal to different to different crowds and customers. But, by ensuring you build a store that appeals to your Ideal Customer Personas (ICPs), makes the most of what Shopify has to offer and puts an emphasis on customer retention and loyalty, you're giving yourself the best chance of ensuring your Shopify store can grow and become as successful as possible. Looking for some inspiration?