[{"data":1,"prerenderedAt":27272},["ShallowReactive",2],{"blog-index":3},[4,657,1050,1475,1755,2098,2586,2761,3151,3677,4063,4525,5096,5585,6037,6833,7260,7776,8211,8728,9331,10062,11690,12454,13834,14520,15320,15794,16118,16290,16472,16555,16683,17067,17573,17744,17980,18170,18285,18425,18647,18841,18959,19081,19364,19688,19921,20209,20447,20850,21023,21089,21684,21758,22188,22386,22588,22880,23028,23153,23421,23536,23686,23797,23932,24048,24202,24376,26059,26135,26272,26427,26488,26731,26856,27055,27138],{"id":5,"title":6,"blog_updated_date":7,"blog_updated_date_display":7,"body":8,"category":637,"date":638,"date_display":639,"description":14,"essential_reading":640,"extension":641,"image":642,"image_alt":643,"meta":644,"name":645,"navigation":646,"path":647,"pillar":648,"scheduled_publish_date":649,"seo":650,"slug":651,"status":652,"stem":653,"summary":654,"webflow_html_path":7,"webflow_item_id":655,"__hash__":656},"blog\u002Fblog\u002Freal-estate-lead-generation-demystified.md","Real Estate Lead Generation Demystified",null,{"type":9,"value":10,"toc":594},"minimark",[11,15,18,21,24,27,36,42,55,62,67,70,73,76,79,82,85,90,93,96,99,102,119,123,126,129,132,135,155,159,162,165,168,171,174,178,181,184,188,191,194,197,201,204,207,210,213,216,220,223,226,229,232,235,238,241,245,248,251,254,257,260,264,267,270,273,276,280,283,291,295,298,301,304,308,311,314,317,321,324,327,331,334,337,340,344,347,350,353,357,360,363,366,370,373,376,379,383,386,389,392,395,398,401,405,408,411,414,425,431,437,441,444,447,451,454,458,461,464,483,487,490,498,502,505,509,512,516,519,522,530,534,537,540,543,562,566,570,573,577,580,584,587,591],[12,13,14],"p",{},"Lead generation is crucial in any sales funnel. Before clients make a purchase, they go through several stages. A sales funnel provides a visual representation of this journey.",[12,16,17],{},"In the real estate business, the sales funnel guides potential clients through steps that move them closer to becoming actual homebuyers. Getting people through the sales funnel can take time and effort.",[12,19,20],{},"You can successfully bring visitors in some instances, but they may not transform into qualified leads and actual homeowners. These are common challenges within any sales funnel. However, it's expected to be more challenging in the real estate industry, given its highly unpredictable nature.",[12,22,23],{},"Real estate agents usually have a surge of client inquiries during low-interest rates and favorable weather. These seasonal changes and market fluctuations can pose significant challenges in the real estate sales funnel, particularly in lead generation.",[12,25,26],{},"But maintaining a reliable stream of leads is of paramount importance. A real estate business has no chance for a sale without prospects. Factoring this in, how do you ensure a consistent flow of high-quality leads in a dynamic market like real estate?",[12,28,29,30,35],{},"Various marketing tools and strategies exist to ",[31,32,34],"a",{"href":33},"\u002Fblog\u002Ffinding-real-estate-seller-leads","create real estate leads",", but not all will be effective for every agent. This post explores real estate lead generation strategies that will work and give you the best possible outcome.",[12,37,38],{},[39,40,41],"strong",{},"Key Takeaways:",[43,44,45,49,52],"ul",{},[46,47,48],"li",{},"Maintaining a healthy stream of leads is critical, especially in an unpredictable market like real estate.",[46,50,51],{},"Not all real estate leads will turn into sales and achieve the results you desire. It's vital to be mindful of investing more of your resources in qualified leads.",[46,53,54],{},"An effective real estate generation strategy can help you target the right potential prospects and turn them into actual customers.",[12,56,57],{},[58,59],"img",{"alt":60,"src":61},"Real estate lead generation funnel showing awareness, capture, qualification, and nurturing stages","assets\u002Fimages\u002Freal-estate-lead-generation-funnel.webp",[63,64,66],"h2",{"id":65},"what-are-the-most-essential-types-of-leads-in-real-estate","What Are the Most Essential Types of Leads in Real Estate?",[12,68,69],{},"A lead represents a prospective customer showing interest in your business. In real estate marketing, leads specifically refer to those actively searching for properties and might be open to hearing a pitch from you. They might also be passively viewing your posts on social media.",[12,71,72],{},"There are different types of leads in real estate. While every new real estate lead has potential value, spending too much on those that won't convert into sales can drain your resources. Unfortunately, it's a common pitfall among real estate professionals.",[12,74,75],{},"Remember that leads only have the potential to become actual clients, meaning they won't make a purchase right away. In reality, converting leads into clients has a relatively low success rate. On average, the conversion rate for online real estate leads is between two to three percent.",[12,77,78],{},"Most are not converting because they are unqualified. With limited time and budget, you may be better off focusing on the existing qualified leads in your sales pipeline than pursuing unqualified ones.",[12,80,81],{},"Are you a new real estate agent or an experienced broker looking for potential homebuyers? Learning to reach out and follow up on leads with a higher chance of converting is essential.",[12,83,84],{},"To start with, understand the distinction between qualified and unqualified leads. It will help you focus your lead-generation efforts on strategies that will help you gain more customers and sales.",[86,87,89],"h3",{"id":88},"unqualified-real-estate-leads","Unqualified Real Estate Leads",[12,91,92],{},"Unqualified leads may appear promising at first. But they can become a costly mistake, consuming your time and resources with no or little returns. These leads end up in the sales pipeline for several reasons.",[12,94,95],{},"For instance, they may have contacted you or filled out a form to inquire about information they need. They may have also viewed your site and engaged with the content.",[12,97,98],{},"Generally, unqualified leads in real estate represent those not prepared to purchase or sell a home. Their existing potential as homebuyers or home sellers is too low to ensure a sale in the near future.",[12,100,101],{},"Spotting these unqualified leads as soon as possible is vital to prevent investing your resources in the wrong people. The following are some factors that define an unqualified lead:",[43,103,104,107,110,113,116],{},[46,105,106],{},"Lack of the financial resources to purchase a home",[46,108,109],{},"Unsure of what they need or looking for",[46,111,112],{},"Has no prior knowledge of you or your brokerage",[46,114,115],{},"Resistant to moving through the sales or buying process",[46,117,118],{},"Avoid using free demo and consultation forms",[86,120,122],{"id":121},"qualified-real-estate-leads","Qualified Real Estate Leads",[12,124,125],{},"Qualified real estate leads are potential customers more likely to become homebuyers. They may be actively searching for a new home or ready to sell, typically within the next 60 days.",[12,127,128],{},"Unlike unqualified leads, this contact has definitive plans. They are genuinely interested in moving forward with the selling or buying process. So if you want to establish a strong sales pipeline, you should focus on these leads.",[12,130,131],{},"Detecting qualified leads is vital for effective engagement. Remember that they'll likely become paying clients if you know how to work with them.",[12,133,134],{},"But how do you know if you're dealing with qualified leads and not wasting your time and resources chasing and nurturing the wrong ones? Typically, a qualified real estate lead is characterized by the following:",[43,136,137,140,143,146,149,152],{},[46,138,139],{},"Familiar with your company and its offerings",[46,141,142],{},"Has good motivations, such as job changes, first-time home buyers, and real estate investment",[46,144,145],{},"Knows what they can afford and are looking for",[46,147,148],{},"Has control over making buying decisions",[46,150,151],{},"Already has mortgage pre-approval",[46,153,154],{},"Willing to finalize the deal",[63,156,158],{"id":157},"understanding-real-estate-lead-generation-and-its-fundamental-elements","Understanding Real Estate Lead Generation and Its Fundamental Elements",[12,160,161],{},"Now that you understand the difference between unqualified and qualified leads, how can you prioritize allocating more time to engage with the right deals? With the right lead-generation approach, you can produce high-quality leads and enhance sales conversions.",[12,163,164],{},"But what is lead generation, and how does it work in the real estate industry? Lead generation is the process of capturing the interest of potential leads. In the real estate business, these would be individuals interested in using your services to rent, purchase, or sell a house.",[12,166,167],{},"The lead gen process aims to direct potential buyers into the sales pipeline and reach the sales funnel until they're prepared to make a purchase decision. The stages a consumer undergoes to become a customer are contained in a sales pipeline. It encompasses everything from capturing the lead to closing the sale.",[12,169,170],{},"The sales funnel illustrates the number of prospects progressing through these stages. Specifically, it includes the entire customer journey.",[12,172,173],{},"Customizing your efforts for every lead is essential as they progress through each step. By understanding your potential homebuyers' goals and frustrations, you can convert your leads and move them closer to making a purchase. Here are the three main stages of the customer journey:",[86,175,177],{"id":176},"awareness-stage","Awareness Stage",[12,179,180],{},"During this stage, your potential clients realize the need to address a particular situation. It often happens because of a trigger event. Examples of these triggers are looking for a career change, approaching retirement, or planning to settle down. It's an excellent opportunity to provide a real estate lead with solutions, advice, or information.",[12,182,183],{},"Note that leads are trying to know and understand their current needs at this phase. Most are not ready to tackle the situation. So don't make the mistake of pushing them toward your offerings. Instead, help them explore their needs and requirements.",[86,185,187],{"id":186},"evaluation-stage","Evaluation Stage",[12,189,190],{},"After transitioning from the awareness stage, the lead enters the sales funnel's evaluation phase. Potential customers at this point are already aware of your existence and the solution you can offer them.",[12,192,193],{},"Although you have attracted a lead's attention by this stage, they are still considering options and contemplating the purchase. The ideal approach during this phase is establishing a relationship with your new lead.",[12,195,196],{},"As the leads develop a greater interest in your services, slowly introduce them into the next stage. For instance, you can provide free consultations or one-on-one demonstrations to increase their interest in your offer.",[86,198,200],{"id":199},"conversion-stage","Conversion Stage",[12,202,203],{},"Your potential customer is a full-blown prospect at this point. During this stage, you have managed to capture their attention and make them interested in your offerings.",[12,205,206],{},"While considering making a purchase, they may still need to be ready to finalize the deal. Leads likely have a handful of questions once they progress to this stage. They will look at several factors, such as how well your offerings fit their budget.",[12,208,209],{},"The main objective of this phase is to present the customer experience and outcomes they can expect.",[12,211,212],{},"Making the most out of each stage is crucial in retaining, impressing, and converting leads into actual clients. Hence, real estate professionals must have a systematic approach once the lead enters the first level of the sales funnel process until the execution of sales.",[12,214,215],{},"A myriad of real estate lead generation ideas are at the disposal of real estate professionals. But establishing the fundamental elements of lead generation is vital when producing a consistent stream of high-quality real estate leads that outperform competitors. These elements are comprised of the following:",[86,217,219],{"id":218},"capturing-leads","Capturing Leads",[12,221,222],{},"Lead capture is essential in implementing a successful lead generation strategy in real estate. Capturing real estate leads involves collecting contact information from prospective sellers and buyers.",[12,224,225],{},"The collected data can be utilized to facilitate communication with potential clients and provide them with offers and invitations. Unfortunately, many real estate professionals invest little to no effort in capturing leads and gathering their contact details.",[12,227,228],{},"In some instances, their lead capture strategies are ineffective. So how do you draw someone in to become a real estate lead? Most buyers and sellers take the first step of their real estate journey online, so incorporating lead capture tactics into your website design is imperative.",[12,230,231],{},"Several digital marketing strategies can create lead capture on your site. Creating a sign-up form that enables potential customers to submit their phone numbers and other personal information is one of the most common approaches.",[12,233,234],{},"For instance, in-page and popup forms are popular methods. With in-page forms, the sign-up is embedded into the standard web page. This type of lead capture form often contains one or two fields and submit buttons.",[12,236,237],{},"Meanwhile, popup forms automatically materialize on a small window or banner while a potential client is browsing the site. This form appears at a predetermined time and place. Specifically, it aims to capture leads at the most opportune moment possible with appealing offers.",[12,239,240],{},"But today's real estate buyers and sellers are more discerning. They're often cautious when answering registration forms online. When capturing leads, providing exciting and relevant content that aligns with your potential client's needs and wants is more important than ever.",[86,242,244],{"id":243},"qualifying-leads","Qualifying Leads",[12,246,247],{},"Lead gen leaders and real estate professionals must prioritize lead capture. Likewise, it's crucial to understand that not every lead is qualified as a sales prospect.",[12,249,250],{},"Having a substantial number of real estate leads can be tempting. That's why maintaining a balance between lead quality and quantity is crucial. However, without proper qualifications, realtors still run the risk of investing time and resources in unqualified leads.",[12,252,253],{},"Since not all are equal, you should focus more on real estate leads with higher potential to become actual clients. But how do you know which potential clients are financially able and genuinely interested in selling or purchasing a property?",[12,255,256],{},"Qualifying real estate leads is fundamental to guarantee successful lead conversion and constitutes the more complex part. But with a massive inflow of leads, it can take time to determine which leads to pursue, follow up and filter out first.",[12,258,259],{},"Managing the flow of real estate leads into your system is essential, and a customer relationship management (CRM) system for real estate professionals makes the task easier. With predefined criteria and priority levels, the system will automatically weed out unqualified leads.",[86,261,263],{"id":262},"nurturing-leads","Nurturing Leads",[12,265,266],{},"Leads don't nurture themselves. It's useless to invest significant time and resources into generating new leads when you don't engage with them after they're signed up. Consistent and meaningful outreach is critical if you want to convert real estate leads into paying clients.",[12,268,269],{},"When clients are ready to sell and buy, you should aim to be the first real estate professional they have in mind. But that's only possible if you build and maintain relationships with your new leads through the sales funnel.",[12,271,272],{},"Lead nurturing involves educating prospective clients on why they should choose you for their real estate needs. A typical example includes offering free consultations or providing them with case studies of your past successes.",[12,274,275],{},"Lead nurturing aims to establish trust and facilitate a positive experience at every stage of the customer's journey. It offers prospective buyers and sellers insights into what working with you would be like.",[63,277,279],{"id":278},"why-is-prioritizing-lead-generation-vital-in-real-estate","Why Is Prioritizing Lead Generation Vital in Real Estate?",[12,281,282],{},"Undeniably, lead generation is crucial to sustain and grow a successful business in the real estate industry. It's easy, however, to overlook the importance of this process unless you have a comprehensive understanding of its potential benefits.",[12,284,285,286,290],{},"For those who still need to prioritize lead generation, here are critical reasons to incorporate it into your ",[31,287,289],{"href":288},"\u002Fblog\u002Fthe-ultimate-guide-to-real-estate-advertising-tips-and-techniques","marketing strategy as a real estate professional",":",[86,292,294],{"id":293},"expands-customer-base","Expands Customer Base",[12,296,297],{},"Consistency and scalability are essential for business growth. You can expand your customer base and attain new paying clients by actively pursuing real estate leads. This is especially crucial when the market is down.",[12,299,300],{},"With a steady flow of real estate leads, realtors and brokers increase their chances of converting leads into actual clients and closing more deals. But an effective lead generation strategy is vital to have a better pool of potential clients you can nurture.",[12,302,303],{},"Remember that real estate leads don't automatically become actual buyers and sellers unless they move beyond the initial attraction phase. Still, lead generation provides an excellent opportunity to gather data about your prospective clients.",[86,305,307],{"id":306},"targets-specific-audiences","Targets Specific Audiences",[12,309,310],{},"Being more specific in your marketing efforts enhances your chances of converting leads into actual clients. With the valuable information you get from real estate leads, it's easier to concentrate your marketing efforts on a specific target market and client personas.",[12,312,313],{},"As a result, you can customize your approach based on their needs and preferences. The chances of gaining your potential client's trust and giving them the right solutions are higher if you can communicate with them directly.",[12,315,316],{},"When prospective buyers and sellers resonate with your offerings, they're more likely to choose you over competitors not addressing their needs.",[86,318,320],{"id":319},"more-valuable-sales-opportunities","More Valuable Sales Opportunities",[12,322,323],{},"Every lead generation strategy aims to attract potential buyers and sellers. Remember that qualified leads have indicated an interest in a product or service. Consequently, as your real estate leads grow, you also have more valuable real estate sales opportunities.",[12,325,326],{},"An increased pool of leads means you can nurture more potential clients ready to engage in transactions. Likewise, it implies that you can spend less time working with the wrong leads and more time finalizing deals. The probability of real estate sales conversion will also be higher.",[86,328,330],{"id":329},"drives-revenue-growth","Drives Revenue Growth",[12,332,333],{},"Prioritizing lead generation doesn't merely provide you with a prospective client's information. But it also gives you opportunities to nurture potential buyers and sellers genuinely interested in your offer.",[12,335,336],{},"If executed well, you can successfully generate high-quality real estate leads and turn them into full-fledged clients. As you convert more leads within the sales funnel, the number of successful deals also increases.",[12,338,339],{},"That will eventually contribute to an increase in sales revenue. But more than boosting your profit margin, a solid lead generation strategy is an excellent way to build an indispensable relationship with long-term clients. These long-term connections can result in repeat business and referrals.",[86,341,343],{"id":342},"increases-client-interaction","Increases Client Interaction",[12,345,346],{},"Not all real estate leads will result in immediate sales conversion. But nurturing these leads with regular communication increases your real estate business's opportunities and referrals. With lead generation, you can present more comprehensive details about your real estate offerings.",[12,348,349],{},"However, social proof plays a significant role in convincing leads to become actual real estate buyers and sellers. A review from a past client is the ultimate form of social proof, but it doesn't happen automatically.",[12,351,352],{},"In this situation, encouraging existing and past clients to rate your service as a real estate agent or broker will be valuable. It will ultimately set the stage for increased client interaction. With positive client reviews, you can also transform those real estate leads into paying clients in no time.",[86,354,356],{"id":355},"better-and-more-informed-decisions","Better and More Informed Decisions",[12,358,359],{},"With lead generation, you can get relevant data and insights into potential buyers and sellers. Various sources like web analytics allow you to gather and analyze leads' preferences, pain points, and engagement levels.",[12,361,362],{},"You can utilize that information to refine and improve your digital marketing strategies and efforts. If you're not currently targeting the right real estate leads, the collected data will help you tailor an approach that best aligns with your target market.",[12,364,365],{},"You will also have a higher chance to discover more qualified real estate leads genuinely interested in what you offer and are more likely to become actual clients.",[86,367,369],{"id":368},"provides-a-competitive-advantage","Provides a Competitive Advantage",[12,371,372],{},"As a highly competitive industry, standing out in the real estate market requires a strategic approach. So how do you compete with other real estate professionals and capture the attention of potential buyers and sellers?",[12,374,375],{},"With a better understanding of prospective clients, you can employ techniques that align most effectively with their needs and preferences. As a result, you can attract and convert real estate leads more efficiently and effectively.",[12,377,378],{},"Moreover, since a tailored approach enables you to address potential buyers and sellers' requirements, they are more inclined to work with you over a competitor.",[63,380,382],{"id":381},"best-real-estate-lead-generation-strategies-to-dominate-your-market","Best Real Estate Lead Generation Strategies to Dominate Your Market",[12,384,385],{},"The significance of producing real estate leads is evident. The problem is many real estate agents fail at lead generation because they lack the right strategy. As a result, many leads get lost and never convert into actual clients.",[12,387,388],{},"Like other industries, generating leads in real estate has its own set of challenges. Remember that it involves engaging with individuals with little to no knowledge about you or what you offer.",[12,390,391],{},"But with a solid strategy, you can acquire leads and nurture them to become paying clients. There are various ways to execute lead generation. You can generate leads naturally by leveraging your network.",[12,393,394],{},"For instance, you may have family members or friends interested in purchasing or selling a property or know someone who might be. Alternatively, you can utilize lead generation services or use technology to automate the process.",[12,396,397],{},"How you decide to generate real estate leads depends on several factors. Generally, when developing a real estate lead generation strategy, you must align it with your strengths, weaknesses, and financial resources. Likewise, your approach must specifically cater to potential leads at every sales funnel stage.",[12,399,400],{},"Explore the best real estate lead generation strategies below as a starting point.",[86,402,404],{"id":403},"utilize-traditional-lead-generation-methods","Utilize Traditional Lead Generation Methods",[12,406,407],{},"It's a common misconception that traditional advertising approaches have no place in this digital era. Technology-driven approaches have made generating qualified leads easier, which yields more notable outcomes.",[12,409,410],{},"But the in-person elements of traditional lead generation techniques are also valuable. For example, it allows you to establish a genuine human connection that online interaction can't replicate. No blog post or banner ad can ever match the expertise and personal touch a human can provide.",[12,412,413],{},"Here are some of the traditional lead generation methods you can utilize in your real estate lead generation strategy:",[12,415,416,419,420,424],{},[39,417,418],{},"Cold calling:"," This approach involves contacting the leads using a script or pre-written dialogue. Although time-consuming, cold calling is one way to spread awareness about your offerings. It helps build an instant connection with those seeking assistance for their real estate needs. That said, many agents are finding ",[31,421,423],{"href":422},"\u002Fblog\u002Freal-estate-without-cold-calling","alternatives to cold calling"," that respect prospects' time while still building meaningful connections.",[12,426,427,430],{},[39,428,429],{},"Referral networks:"," Referral marketing is another effective way to produce leads in the real estate sector. There are different ways to generate leads through referrals. You can encourage current clients to recommend your service by giving incentives like discounts or referral fees.",[12,432,433,436],{},[39,434,435],{},"Traditional advertising:"," This method encompasses billboards, benches, and bus advertising. Print advertising in local newspapers and real estate publications is another way to advertise your brokerage and get leads.",[86,438,440],{"id":439},"implement-search-engine-optimization","Implement Search Engine Optimization",[12,442,443],{},"Once the leads notice your ad and learn more about you or your real estate business, where do you intend to direct them? This is where having a real estate website becomes significant. It will serve as a home base for your online brokerage or real estate services.",[12,445,446],{},"Most potential clients in the real estate industry start their home search online. By setting up a website, you can have an online presence and have all your information in one place.",[86,448,450],{"id":449},"leverage-social-media-platforms","Leverage Social Media Platforms",[12,452,453],{},"Staying active across social media is also valuable in generating real estate leads. Quality content, regular communication, and active engagement with your following are essential when using social media for lead generation.",[86,455,457],{"id":456},"use-personalization-in-your-campaigns","Use Personalization in Your Campaigns",[12,459,460],{},"Every real estate client has unique needs, preferences, and motivations. So instead of utilizing a one-size-fits-all approach, use personalization in your campaigns to establish more authentic connections with potential leads. Personalization means tailoring your real estate communication and advertising efforts to your target audience's specific needs and interests.",[12,462,463],{},"Examples include:",[43,465,466,469,477,480],{},[46,467,468],{},"Offer personalized property recommendations based on the lead's search history or location.",[46,470,471,472,476],{},"Send customized ",[31,473,475],{"href":474},"\u002Fblog\u002Fthe-ultimate-guide-to-handwritten-marketing","handwritten cards"," to inform prospective clients about your company or provide them with residential properties, discounts, and other irresistible offers.",[46,478,479],{},"Use personalized pricing determined by the lead's purchasing history, geographic location, and online behavior.",[46,481,482],{},"Provide personalized and real-time responses to real estate potential buyers' and sellers' queries and concerns.",[86,484,486],{"id":485},"establish-your-local-presence","Establish Your Local Presence",[12,488,489],{},"Building connections is critical for every real estate lead generation strategy. As a real estate professional, you might benefit significantly from knowing the neighborhood of the properties you're handling.",[12,491,492,493,497],{},"Besides maintaining your online presence, you should also take the time and effort to ",[31,494,496],{"href":495},"\u002Fblog\u002Fbecome-the-go-to-local-real-estate-agent","establish your local presence",". Ensure you get involved in the local community and cultivate a positive reputation as a trustworthy realtor.",[86,499,501],{"id":500},"network-with-different-industry-experts","Network with Different Industry Experts",[12,503,504],{},"Networking with different industry experts can open doors for developing a team to help with lead generation. For instance, you can get more qualified leads by connecting with bankers, mortgage lenders, and insurance companies.",[86,506,508],{"id":507},"explore-online-real-estate-listing-sites","Explore Online Real Estate Listing Sites",[12,510,511],{},"Online real estate listing sites offer tools and information. As a result, they attract many visitors every month, including potential buyers and sellers. These sites can be a great source of high-quality leads.",[86,513,515],{"id":514},"take-advantage-of-automation-tools","Take Advantage of Automation Tools",[12,517,518],{},"Generating and managing your real estate leads manually can be a daunting task. A sheer number of leads will also make it challenging to identify the most promising ones. The good news is that various automation tools exist to streamline your real estate lead generation strategy.",[12,520,521],{},"For example, you can take advantage of CRM integration to capture and qualify real estate leads from different sources. It enables you to automate repetitive lead-generation tasks, including sending follow-up emails, scheduling appointments, and monitoring lead progress.",[12,523,524,525,529],{},"You can also use chatbots to manage inquiries related to purchasing, selling, and renting real estate properties with predefined conversation scripts. Other automation tools for generating real estate leads include ",[31,526,528],{"href":527},"\u002Fblog\u002Fbeyond-the-mailbox-how-real-estate-agents-win-more-listings-with-handwritten-mail","handwritten direct mail technology",", predictive analytics, and AI lead scoring.",[63,531,533],{"id":532},"personalize-your-real-estate-lead-generation-efforts-with-scribeless","Personalize Your Real Estate Lead Generation Efforts with Scribeless",[12,535,536],{},"Having a consistent flow of real estate leads is crucial. However, with the dynamic and competitive nature of the real estate industry, a more strategic approach to generating leads is more critical than ever.",[12,538,539],{},"You can stand out from the crowd and capture your potential client's interests by personalizing your real estate generation efforts. Scribeless handwritten cards allow you to customize your communication with prospective buyers and sellers at scale, creating the personal touch that builds trust without the time investment of writing each note by hand.",[12,541,542],{},"Our platform integrates with your existing CRM, enabling you to automate personalized outreach at key moments in the buyer or seller journey. Whether you're following up after an open house, nurturing a lead who isn't quite ready to move, or staying top-of-mind with past clients for referrals, handwritten mail cuts through the digital noise.",[12,544,545,548,549,555,556,561],{},[39,546,547],{},"Ready to see how Scribeless can help you generate more qualified leads?"," ",[31,550,554],{"href":551,"rel":552},"https:\u002F\u002Fwww.scribeless.co\u002Frequest-free-sample",[553],"nofollow","Request a free sample"," to experience the quality firsthand, or ",[31,557,560],{"href":558,"rel":559},"https:\u002F\u002Fwww.scribeless.co\u002Fcontact-sales",[553],"speak to the Scribeless team"," to discuss how we can support your lead generation strategy.",[63,563,565],{"id":564},"faqs-on-real-estate-lead-generation","FAQs on Real Estate Lead Generation",[86,567,569],{"id":568},"are-there-ethical-considerations-in-real-estate-lead-generation","Are there ethical considerations in real estate lead generation?",[12,571,572],{},"Like in any industry, collecting potential customer data ethically and legally is essential. Always ensure you have proper consent before adding prospects to your marketing lists, and comply with relevant data protection regulations.",[86,574,576],{"id":575},"what-types-of-leads-should-realtors-strive-to-attract","What types of leads should realtors strive to attract?",[12,578,579],{},"Besides qualified leads, realtors must strive to attract both seller and buyer leads. You need prospects looking to sell or list their property on the market and those actively searching for a property.",[86,581,583],{"id":582},"how-much-should-real-estate-agents-spend-on-lead-generation","How much should real estate agents spend on lead generation?",[12,585,586],{},"Most real estate agents pay between $0 to $250 per month on lead generation efforts. However, it's worth noting that the actual amount you should spend varies depending on your strategy and budget. The key is measuring your cost per lead and cost per acquisition to ensure you're getting a positive return on investment.",[86,588,590],{"id":589},"what-makes-handwritten-direct-mail-effective-for-real-estate-lead-generation","What makes handwritten direct mail effective for real estate lead generation?",[12,592,593],{},"Handwritten mail achieves significantly higher open rates than digital marketing or printed direct mail because it stands out as personal correspondence rather than marketing material. In an industry built on trust and relationships, this personal touch helps establish rapport with potential clients before you've even met them.",{"title":595,"searchDepth":596,"depth":596,"links":597},"",2,[598,603,611,620,630,631],{"id":65,"depth":596,"text":66,"children":599},[600,602],{"id":88,"depth":601,"text":89},3,{"id":121,"depth":601,"text":122},{"id":157,"depth":596,"text":158,"children":604},[605,606,607,608,609,610],{"id":176,"depth":601,"text":177},{"id":186,"depth":601,"text":187},{"id":199,"depth":601,"text":200},{"id":218,"depth":601,"text":219},{"id":243,"depth":601,"text":244},{"id":262,"depth":601,"text":263},{"id":278,"depth":596,"text":279,"children":612},[613,614,615,616,617,618,619],{"id":293,"depth":601,"text":294},{"id":306,"depth":601,"text":307},{"id":319,"depth":601,"text":320},{"id":329,"depth":601,"text":330},{"id":342,"depth":601,"text":343},{"id":355,"depth":601,"text":356},{"id":368,"depth":601,"text":369},{"id":381,"depth":596,"text":382,"children":621},[622,623,624,625,626,627,628,629],{"id":403,"depth":601,"text":404},{"id":439,"depth":601,"text":440},{"id":449,"depth":601,"text":450},{"id":456,"depth":601,"text":457},{"id":485,"depth":601,"text":486},{"id":500,"depth":601,"text":501},{"id":507,"depth":601,"text":508},{"id":514,"depth":601,"text":515},{"id":532,"depth":596,"text":533},{"id":564,"depth":596,"text":565,"children":632},[633,634,635,636],{"id":568,"depth":601,"text":569},{"id":575,"depth":601,"text":576},{"id":582,"depth":601,"text":583},{"id":589,"depth":601,"text":590},"Real Estate","2026-05-09","05.09.2026",false,"md","https:\u002F\u002Fuploads-ssl.webflow.com\u002F6620e04cc8e4839a48c29fbf\u002F66322b6309d6d58a16b15d9e_65e76cf349f1071d727426ef_house.jpeg","Real estate lead generation strategies",{},"Real Estate Lead Generation Demystified: How to Dominate Your Market",true,"\u002Fblog\u002Freal-estate-lead-generation-demystified","industry","2026-05-11",{"description":14},"real-estate-lead-generation-demystified","published","blog\u002Freal-estate-lead-generation-demystified","Master real estate lead generation with proven strategies to attract qualified buyers and sellers. Learn how to build a consistent pipeline and convert more leads into clients.","697157824fa970b9fcc935bd","5aQl34DigSSAikrP9fitZnwvOoqlnc1GZILQAS2oaeI",{"id":658,"title":659,"blog_updated_date":7,"blog_updated_date_display":7,"body":660,"category":637,"date":638,"date_display":639,"description":664,"essential_reading":640,"extension":641,"image":642,"image_alt":1039,"meta":1040,"name":1041,"navigation":646,"path":1042,"pillar":648,"scheduled_publish_date":1043,"seo":1044,"slug":1045,"status":652,"stem":1046,"summary":1047,"webflow_html_path":7,"webflow_item_id":1048,"__hash__":1049},"blog\u002Fblog\u002Fthe-role-of-real-estate-marketing-companies.md","The Role Of Real Estate Marketing Companies",{"type":9,"value":661,"toc":1008},[662,665,668,672,683,689,693,696,699,702,706,709,738,742,745,749,752,756,759,763,770,774,777,781,789,793,796,800,803,823,827,830,834,837,841,844,848,851,855,862,866,869,873,876,907,910,914,917,920,923,937,948,952,955,958,961,974,976,980,984,987,991,994,998,1001,1005],[12,663,664],{},"In competitive or shifting markets, real estate professionals often have to work harder than ever to retain existing clients and secure new listings—especially when inventory is tight and sellers have more options.",[12,666,667],{},"A professional marketing agency can help both new and experienced realtors achieve this goal. This guide explores the crucial role of advertising companies in helping realtors navigate competitive real estate markets effectively.",[63,669,671],{"id":670},"key-takeaways","Key Takeaways",[43,673,674,677,680],{},[46,675,676],{},"Real estate marketing companies specialize in promoting agents, brokerages, and properties across multiple channels.",[46,678,679],{},"Working with a marketing agency provides specialized expertise, consistent lead generation, and relevant content creation.",[46,681,682],{},"To find the right real estate marketing company for your business, start by understanding your specific goals, evaluating reviews and experience, and identifying innovative partners.",[12,684,685],{},[58,686],{"alt":687,"src":688},"Real estate marketing agency services illustration showing ads, social media, SEO, and direct mail working together","assets\u002Fimages\u002Freal-estate-marketing-toolkit.webp",[63,690,692],{"id":691},"what-you-need-to-know-about-real-estate-marketing","What You Need to Know About Real Estate Marketing",[12,694,695],{},"Real estate marketing involves promoting a real estate agent, realtor, brokerage, or their property listings. The primary goal is to help real estate enterprises establish their brand, create meaningful connections with prospects, and boost exposure across various platforms.",[12,697,698],{},"Marketing professionals handle all elements of a realtor's promotional needs, from video advertisements to social media campaigns and everything in between.",[12,700,701],{},"Today, countless agencies specialize in real estate marketing, providing comprehensive services to professionals in the industry. These companies understand the crucial components of branding, generating new leads, establishing value, and converting leads into paying clients.",[86,703,705],{"id":704},"common-marketing-services","Common Marketing Services",[12,707,708],{},"Real estate marketing companies typically offer:",[43,710,711,714,717,720,723,729,732,735],{},[46,712,713],{},"Social media marketing and management",[46,715,716],{},"Display and video advertising",[46,718,719],{},"Custom content marketing",[46,721,722],{},"Content sponsorship opportunities",[46,724,725,728],{},[31,726,727],{"href":527},"Direct mail campaigns",", including handwritten mail",[46,730,731],{},"Email marketing automation",[46,733,734],{},"Search engine optimization (SEO)",[46,736,737],{},"Web design and development",[63,739,741],{"id":740},"benefits-of-working-with-expert-real-estate-marketers","Benefits of Working With Expert Real Estate Marketers",[12,743,744],{},"Partnering with a specialized marketing company offers several advantages for real estate professionals:",[86,746,748],{"id":747},"specialized-real-estate-expertise","Specialized Real Estate Expertise",[12,750,751],{},"Marketing agencies that focus on real estate understand the industry's unique challenges, from seasonal market fluctuations to the long decision cycles of buyers and sellers. This expertise translates into campaigns that resonate with your target audience.",[86,753,755],{"id":754},"expanded-audience-reach","Expanded Audience Reach",[12,757,758],{},"Professional marketers know how to leverage multiple channels effectively, helping you reach potential clients where they spend their time online and offline. This multi-channel approach is essential in a competitive market.",[86,760,762],{"id":761},"consistent-lead-generation","Consistent Lead Generation",[12,764,765,766,769],{},"Rather than experiencing the feast-or-famine cycle of sporadic marketing efforts, working with an agency ensures a steady flow of qualified leads through systematic campaigns and ",[31,767,768],{"href":33},"proven lead generation strategies",".",[86,771,773],{"id":772},"relevant-marketing-content","Relevant Marketing Content",[12,775,776],{},"Content that speaks directly to buyers' and sellers' concerns builds trust and positions you as an authority. Professional marketers create targeted content that addresses the specific needs of your market.",[86,778,780],{"id":779},"streamlined-data-analysis","Streamlined Data Analysis",[12,782,783,784,788],{},"Understanding what works and what does not is crucial for marketing success. Agencies provide detailed analytics and reporting, allowing you to ",[31,785,787],{"href":786},"\u002Fblog\u002Ftrack-your-direct-mail-marketing","track campaign performance"," and optimize your marketing spend.",[86,790,792],{"id":791},"personalized-advertising-campaigns","Personalized Advertising Campaigns",[12,794,795],{},"Generic marketing rarely performs well in real estate. Expert marketers develop personalized campaigns that speak to specific neighborhoods, property types, and client segments.",[63,797,799],{"id":798},"when-to-hire-a-real-estate-marketing-agency","When to Hire a Real Estate Marketing Agency",[12,801,802],{},"Consider bringing in professional marketing support if:",[43,804,805,811,817],{},[46,806,807,810],{},[39,808,809],{},"You lack marketing skills or time"," - Running a real estate business is demanding. If marketing consistently falls to the bottom of your to-do list, an agency can ensure your promotional efforts remain consistent.",[46,812,813,816],{},[39,814,815],{},"You are seeking business growth"," - If you have plateaued or want to expand into new markets, professional marketing expertise can accelerate your growth trajectory.",[46,818,819,822],{},[39,820,821],{},"You are uncertain how to market your brand"," - The marketing landscape changes rapidly. Agencies stay current with trends and best practices, helping you avoid costly trial-and-error approaches.",[63,824,826],{"id":825},"how-to-choose-a-real-estate-marketing-company","How to Choose a Real Estate Marketing Company",[12,828,829],{},"Selecting the right marketing partner requires careful consideration. Follow these steps to find an agency that aligns with your business goals:",[86,831,833],{"id":832},"define-your-goals","Define Your Goals",[12,835,836],{},"Before evaluating agencies, clarify what success looks like for your business. Are you focused on generating seller leads? Building brand awareness in a new neighborhood? Increasing referrals from past clients? Clear goals help you identify agencies with relevant expertise.",[86,838,840],{"id":839},"consider-experience-and-reviews","Consider Experience and Reviews",[12,842,843],{},"Look for agencies with a proven track record in real estate marketing. Request case studies, speak with current clients, and read reviews. An agency that has helped similar businesses achieve measurable results is more likely to deliver for you.",[86,845,847],{"id":846},"work-with-specialists","Work With Specialists",[12,849,850],{},"While general marketing agencies may offer real estate services, specialists understand the nuances of property marketing, from compliance requirements to seasonal timing. Their focused expertise often translates into better results.",[86,852,854],{"id":853},"find-an-innovative-partner","Find an Innovative Partner",[12,856,857,858,861],{},"The most effective marketing strategies often combine traditional approaches with innovative tactics. Look for agencies that embrace new technologies and channels, whether that is ",[31,859,860],{"href":288},"marketing automation",", AI-powered personalization, or emerging platforms.",[86,863,865],{"id":864},"check-professional-procedures","Check Professional Procedures",[12,867,868],{},"Evaluate how the agency operates. Do they provide regular reporting? How do they handle communication? What is their process for developing campaigns? Professional procedures indicate an organized partner who will manage your marketing effectively.",[63,870,872],{"id":871},"the-power-of-multi-channel-marketing","The Power of Multi-Channel Marketing",[12,874,875],{},"The most successful real estate marketing strategies combine multiple channels to create touchpoints throughout the buyer and seller journey. This might include:",[43,877,878,884,890,896],{},[46,879,880,883],{},[39,881,882],{},"Digital presence"," - A professional website and active social media profiles establish credibility and visibility online.",[46,885,886,889],{},[39,887,888],{},"Content marketing"," - Regular blog posts, market updates, and educational resources position you as a trusted advisor.",[46,891,892,895],{},[39,893,894],{},"Email campaigns"," - Nurture relationships with past clients and keep prospects engaged through strategic email sequences.",[46,897,898,901,902,906],{},[39,899,900],{},"Direct mail"," - Physical mail, particularly ",[31,903,905],{"href":904},"\u002Fblog\u002Fcrafting-persuasive-copy-for-potential-sellers-effective-handwritten-real-estate-letters","handwritten notes and cards",", cuts through digital noise and creates memorable impressions with potential clients.",[12,908,909],{},"The most effective approach integrates these channels into a cohesive strategy where each element reinforces the others.",[63,911,913],{"id":912},"stand-out-with-personalized-direct-mail","Stand Out With Personalized Direct Mail",[12,915,916],{},"In an increasingly digital world, physical mail has become a powerful differentiator. While competitors flood inboxes and social feeds, a thoughtful piece of direct mail lands directly in your prospect's hands.",[12,918,919],{},"Handwritten direct mail, in particular, achieves remarkable open and response rates. The personal touch signals that you value the relationship enough to invest time and effort, creating an emotional connection that digital channels struggle to match.",[12,921,922],{},"Scribeless helps real estate professionals send personalized handwritten mail at scale. Our platform combines the authenticity of handwritten communication with the efficiency of automation, allowing you to:",[43,924,925,928,931,934],{},[46,926,927],{},"Send personalized farming campaigns to target neighborhoods",[46,929,930],{},"Follow up with prospects after valuations and open houses",[46,932,933],{},"Re-engage past clients for referrals",[46,935,936],{},"Stand out from competitors using generic printed postcards",[12,938,939,940,943,944,947],{},"Whether you are looking to win more listings, ",[31,941,942],{"href":422},"generate seller leads without cold calling",", or ",[31,945,946],{"href":495},"become the go-to agent in your area",", handwritten mail provides a powerful channel to achieve your goals.",[63,949,951],{"id":950},"take-your-real-estate-marketing-to-the-next-level","Take Your Real Estate Marketing to the Next Level",[12,953,954],{},"Working with a real estate advertising company can give your business the edge needed to remain competitive and relevant. With the help of professional marketers, you can achieve your advertising goals and measure the success of your campaigns with confidence.",[12,956,957],{},"For real estate professionals looking to differentiate their outreach, Scribeless offers a unique advantage. Our handwritten direct mail platform helps you create memorable impressions with prospects, nurture relationships with past clients, and generate more listings through personalized communication.",[959,960],"hr",{},[12,962,963,548,966,969,970,973],{},[39,964,965],{},"Ready to see how handwritten mail can transform your real estate marketing?",[31,967,554],{"href":551,"rel":968},[553]," or ",[31,971,560],{"href":558,"rel":972},[553]," to explore a campaign tailored to your market.",[959,975],{},[63,977,979],{"id":978},"faqs-on-real-estate-marketing-companies","FAQs on Real Estate Marketing Companies",[86,981,983],{"id":982},"what-are-the-critical-factors-involved-in-introducing-real-estate-marketing-services","What are the critical factors involved in introducing real estate marketing services?",[12,985,986],{},"The most crucial factors to consider when introducing your real estate service include price (your commission structure and value proposition), product (your services and expertise), promotion (how you reach potential clients), and place (your geographic focus and market positioning).",[86,988,990],{"id":989},"what-information-should-be-included-in-a-real-estate-marketing-plan","What information should be included in a real estate marketing plan?",[12,992,993],{},"Your real estate marketing plan should define your marketing strategy, target audience (specific neighborhoods, buyer\u002Fseller segments), budget allocation across channels, and time-bound forecasts with measurable KPIs for tracking progress.",[86,995,997],{"id":996},"how-do-you-keep-up-with-real-estate-marketing-trends","How do you keep up with real estate marketing trends?",[12,999,1000],{},"Follow industry leaders and publications, collaborate with other professionals, and partner with marketing companies that specialize in real estate. Attending industry conferences and testing new channels with small campaigns also helps you stay current with emerging trends.",[86,1002,1004],{"id":1003},"should-i-handle-marketing-in-house-or-hire-an-agency","Should I handle marketing in-house or hire an agency?",[12,1006,1007],{},"The answer depends on your resources and expertise. If you have the time, skills, and budget to maintain consistent marketing efforts, in-house management can work. However, most agents benefit from partnering with specialists who can execute campaigns more efficiently and stay current with best practices.",{"title":595,"searchDepth":596,"depth":596,"links":1009},[1010,1011,1014,1022,1023,1030,1031,1032,1033],{"id":670,"depth":596,"text":671},{"id":691,"depth":596,"text":692,"children":1012},[1013],{"id":704,"depth":601,"text":705},{"id":740,"depth":596,"text":741,"children":1015},[1016,1017,1018,1019,1020,1021],{"id":747,"depth":601,"text":748},{"id":754,"depth":601,"text":755},{"id":761,"depth":601,"text":762},{"id":772,"depth":601,"text":773},{"id":779,"depth":601,"text":780},{"id":791,"depth":601,"text":792},{"id":798,"depth":596,"text":799},{"id":825,"depth":596,"text":826,"children":1024},[1025,1026,1027,1028,1029],{"id":832,"depth":601,"text":833},{"id":839,"depth":601,"text":840},{"id":846,"depth":601,"text":847},{"id":853,"depth":601,"text":854},{"id":864,"depth":601,"text":865},{"id":871,"depth":596,"text":872},{"id":912,"depth":596,"text":913},{"id":950,"depth":596,"text":951},{"id":978,"depth":596,"text":979,"children":1034},[1035,1036,1037,1038],{"id":982,"depth":601,"text":983},{"id":989,"depth":601,"text":990},{"id":996,"depth":601,"text":997},{"id":1003,"depth":601,"text":1004},"Real estate marketing strategies",{},"The Role of Real Estate Marketing Companies in Navigating Competitive Markets","\u002Fblog\u002Fthe-role-of-real-estate-marketing-companies","2026-05-18",{"description":664},"the-role-of-real-estate-marketing-companies","blog\u002Fthe-role-of-real-estate-marketing-companies","Discover how real estate marketing companies help agents generate consistent leads, build brand recognition, and navigate competitive markets through specialized expertise and innovative strategies.","69715783c3ab4652a5b54457","EVqSV__QRBlpPgf9NVrlYY6I8wh341fFMWJQ8-IHrgQ",{"id":1051,"title":1052,"blog_updated_date":7,"blog_updated_date_display":7,"body":1053,"category":637,"date":638,"date_display":639,"description":595,"essential_reading":640,"extension":641,"image":642,"image_alt":1464,"meta":1465,"name":1466,"navigation":646,"path":1467,"pillar":648,"scheduled_publish_date":1468,"seo":1469,"slug":1470,"status":652,"stem":1471,"summary":1472,"webflow_html_path":7,"webflow_item_id":1473,"__hash__":1474},"blog\u002Fblog\u002Fultimate-real-estate-call-to-action-guide.md","Ultimate Real Estate Call To Action Guide",{"type":9,"value":1054,"toc":1436},[1055,1059,1062,1065,1073,1075,1086,1092,1096,1099,1102,1105,1125,1131,1135,1139,1142,1146,1149,1153,1156,1160,1163,1167,1170,1174,1177,1182,1198,1203,1214,1219,1227,1232,1240,1243,1247,1250,1256,1259,1262,1266,1269,1273,1280,1291,1295,1298,1306,1310,1313,1328,1332,1335,1343,1349,1353,1357,1360,1364,1367,1371,1374,1378,1381,1385,1388,1408,1411,1415,1418,1421,1423],[63,1056,1058],{"id":1057},"introduction","Introduction",[12,1060,1061],{},"In real estate, every lead matters. Your ability to convert prospects into clients directly impacts your bottom line, which means your marketing needs to work harder than ever.",[12,1063,1064],{},"But generating interest is only half the battle. Once you have a prospect's attention, you need to guide them toward the next step. That's where a well-crafted call to action (CTA) becomes essential.",[12,1066,1067,1068,1072],{},"Whether you're ",[31,1069,1071],{"href":1070},"\u002Fblog\u002Ffarming-your-way-to-success-real-estate-letters","farming a neighbourhood"," or following up with warm leads, your CTA determines whether someone takes action or moves on.",[63,1074,671],{"id":670},[43,1076,1077,1080,1083],{},[46,1078,1079],{},"Generic CTAs like \"click here\" or \"buy now\" underperform compared to industry-specific messaging tailored to real estate buyers and sellers.",[46,1081,1082],{},"Effective CTAs combine positive phrasing with concrete benefits. Vague promises don't convert.",[46,1084,1085],{},"Real estate involves high-value decisions. Prospects need time to evaluate options, so your CTAs should emphasise tangible value rather than pressure tactics.",[12,1087,1088],{},[58,1089],{"alt":1090,"src":1091},"Real estate call to action examples showing valuation, viewing, and market update CTAs with a QR code","assets\u002Fimages\u002Freal-estate-call-to-action-examples.webp",[63,1093,1095],{"id":1094},"what-are-real-estate-ctas","What Are Real Estate CTAs?",[12,1097,1098],{},"A call to action prompts your prospect to take a specific next step. In real estate marketing, this might mean scheduling a viewing, requesting a home valuation, or subscribing to market updates.",[12,1100,1101],{},"CTAs bridge the gap between initial interest and meaningful engagement. Without a clear CTA, even compelling marketing materials can fall flat.",[12,1103,1104],{},"The most effective CTAs are:",[43,1106,1107,1113,1119],{},[46,1108,1109,1112],{},[39,1110,1111],{},"Direct",": Tell prospects exactly what to do",[46,1114,1115,1118],{},[39,1116,1117],{},"Relevant",": Match the prospect's stage in the buying or selling journey",[46,1120,1121,1124],{},[39,1122,1123],{},"Valuable",": Communicate a clear benefit for taking action",[12,1126,1127,1128,769],{},"When you understand your audience's motivations and pain points, you can craft CTAs that feel helpful rather than pushy. For more on understanding seller psychology, see our guide on ",[31,1129,1130],{"href":904},"crafting persuasive copy for real estate letters",[63,1132,1134],{"id":1133},"characteristics-of-an-effective-real-estate-cta","Characteristics of an Effective Real Estate CTA",[86,1136,1138],{"id":1137},"clear-and-concise","Clear and Concise",[12,1140,1141],{},"Your CTA should be immediately understandable. Avoid jargon or ambiguous language. A prospect should know exactly what happens when they respond.",[86,1143,1145],{"id":1144},"compelling-language","Compelling Language",[12,1147,1148],{},"Use active verbs and benefit-focused phrasing. Instead of \"Submit,\" try \"Get Your Free Valuation.\"",[86,1150,1152],{"id":1151},"appropriate-urgency","Appropriate Urgency",[12,1154,1155],{},"Time-sensitive offers can motivate action, but avoid false urgency. Real estate prospects are making significant financial decisions and will see through manipulative tactics.",[86,1157,1159],{"id":1158},"strategic-placement","Strategic Placement",[12,1161,1162],{},"Position your CTA where it naturally follows your value proposition. In direct mail, this typically means the closing section, but you may also include a secondary CTA earlier in the piece.",[86,1164,1166],{"id":1165},"mobile-friendly","Mobile-Friendly",[12,1168,1169],{},"If your CTA includes a URL or QR code, ensure the destination works seamlessly on mobile devices. Many prospects will scan or click from their phones.",[63,1171,1173],{"id":1172},"examples-of-effective-real-estate-ctas","Examples of Effective Real Estate CTAs",[12,1175,1176],{},"Here are CTAs that balance clarity with compelling value:",[12,1178,1179],{},[39,1180,1181],{},"For Buyers:",[43,1183,1184,1187,1195],{},[46,1185,1186],{},"\"Book a private viewing this week\"",[46,1188,1189,1190,1194],{},"\"Get early access to new listings in ",[1191,1192,1193],"span",{},"neighbourhood","\"",[46,1196,1197],{},"\"Download our first-time buyer checklist\"",[12,1199,1200],{},[39,1201,1202],{},"For Sellers:",[43,1204,1205,1208,1211],{},[46,1206,1207],{},"\"Request your free home valuation\"",[46,1209,1210],{},"\"See what homes in your area sold for last month\"",[46,1212,1213],{},"\"Schedule a no-obligation listing consultation\"",[12,1215,1216],{},[39,1217,1218],{},"For Investors:",[43,1220,1221,1224],{},[46,1222,1223],{},"\"Get our quarterly market analysis\"",[46,1225,1226],{},"\"See available investment properties\"",[12,1228,1229],{},[39,1230,1231],{},"For General Engagement:",[43,1233,1234,1237],{},[46,1235,1236],{},"\"Join 500+ local homeowners who receive our monthly market update\"",[46,1238,1239],{},"\"RSVP to our upcoming open house\"",[12,1241,1242],{},"Notice how each CTA offers something specific. The prospect knows exactly what they'll receive and what's expected of them.",[63,1244,1246],{"id":1245},"why-handwritten-direct-mail-amplifies-your-ctas","Why Handwritten Direct Mail Amplifies Your CTAs",[12,1248,1249],{},"Digital marketing is crowded. Email inboxes are effectively infinite, while physical mail is finite. That scarcity creates an opportunity.",[12,1251,1252,1255],{},[31,1253,1254],{"href":527},"Handwritten direct mail stands out"," because it signals genuine effort. When a prospect receives a handwritten note with a thoughtful CTA, they're far more likely to engage than with another generic postcard.",[12,1257,1258],{},"In practice, handwritten mail often earns more attention than printed alternatives because it looks like personal correspondence—not bulk advertising. For real estate professionals dealing in high-value transactions, that extra attention can translate into more conversations, more valuations, and more listing opportunities.",[12,1260,1261],{},"The personal touch of handwritten mail also builds trust, which is critical when prospects are deciding who to work with on one of the largest financial decisions of their lives.",[63,1263,1265],{"id":1264},"matching-ctas-to-your-prospecting-strategy","Matching CTAs to Your Prospecting Strategy",[12,1267,1268],{},"Different prospecting approaches call for different CTAs.",[86,1270,1272],{"id":1271},"geographic-farming","Geographic Farming",[12,1274,1275,1276,1279],{},"When ",[31,1277,1278],{"href":33},"building presence in a specific area",", your CTAs should focus on establishing expertise and staying top-of-mind:",[43,1281,1282,1288],{},[46,1283,1284,1285,1287],{},"\"Get your monthly ",[1191,1286,1193],{}," market update\"",[46,1289,1290],{},"\"See recent sales on your street\"",[86,1292,1294],{"id":1293},"expired-listings","Expired Listings",[12,1296,1297],{},"For expired listing outreach, acknowledge the frustration and offer a fresh approach:",[43,1299,1300,1303],{},[46,1301,1302],{},"\"Let's discuss what went wrong and how to fix it\"",[46,1304,1305],{},"\"Get a second opinion on your home's market position\"",[86,1307,1309],{"id":1308},"just-sold-just-listed","Just Sold \u002F Just Listed",[12,1311,1312],{},"Leverage recent activity to demonstrate results:",[43,1314,1315,1325],{},[46,1316,1317,1318,1321,1322,1194],{},"\"Curious what your home might sell for? I just sold ",[1191,1319,1320],{},"address"," for ",[1191,1323,1324],{},"price",[46,1326,1327],{},"\"Your neighbour just listed. See how your home compares\"",[86,1329,1331],{"id":1330},"past-client-follow-up","Past Client Follow-Up",[12,1333,1334],{},"For maintaining relationships, keep CTAs low-pressure:",[43,1336,1337,1340],{},[46,1338,1339],{},"\"Any questions about the current market? Happy to chat\"",[46,1341,1342],{},"\"Know someone thinking of moving? I'd appreciate the introduction\"",[12,1344,1345,1346,769],{},"For comprehensive strategies on real estate marketing channels, see our ",[31,1347,1348],{"href":288},"guide to real estate advertising tips and techniques",[63,1350,1352],{"id":1351},"common-cta-mistakes-to-avoid","Common CTA Mistakes to Avoid",[86,1354,1356],{"id":1355},"too-many-ctas","Too Many CTAs",[12,1358,1359],{},"Give prospects one clear action to take. Multiple CTAs create decision paralysis.",[86,1361,1363],{"id":1362},"vague-benefits","Vague Benefits",[12,1365,1366],{},"\"Contact us today\" doesn't tell the prospect what they'll gain. Be specific about the value.",[86,1368,1370],{"id":1369},"mismatched-urgency","Mismatched Urgency",[12,1372,1373],{},"High-pressure tactics feel inappropriate for six-figure decisions. Match your tone to the gravity of the transaction.",[86,1375,1377],{"id":1376},"forgetting-the-follow-through","Forgetting the Follow-Through",[12,1379,1380],{},"Your CTA is only as good as what happens next. Ensure your response process is smooth and timely.",[63,1382,1384],{"id":1383},"measuring-cta-effectiveness","Measuring CTA Effectiveness",[12,1386,1387],{},"Track your results to improve over time:",[43,1389,1390,1396,1402],{},[46,1391,1392,1395],{},[39,1393,1394],{},"Response rate",": What percentage of recipients take the desired action?",[46,1397,1398,1401],{},[39,1399,1400],{},"Quality of responses",": Are responders qualified prospects?",[46,1403,1404,1407],{},[39,1405,1406],{},"Time to response",": How quickly do prospects act after receiving your materials?",[12,1409,1410],{},"For direct mail, you can track responses using dedicated phone numbers, unique URLs, or QR codes. This data helps you refine your messaging and targeting over time.",[63,1412,1414],{"id":1413},"put-your-ctas-to-work","Put Your CTAs to Work",[12,1416,1417],{},"A strong call to action transforms passive interest into active engagement. Combined with the personal touch of handwritten direct mail, effective CTAs can significantly improve your prospecting results.",[12,1419,1420],{},"The key is matching your CTA to your audience's needs and making the next step as clear and valuable as possible.",[959,1422],{},[12,1424,1425,548,1428,1431,1432,1435],{},[39,1426,1427],{},"Ready to see how handwritten direct mail can improve your real estate marketing?",[31,1429,554],{"href":551,"rel":1430},[553]," to see the quality firsthand, or ",[31,1433,560],{"href":558,"rel":1434},[553]," to discuss your prospecting goals.",{"title":595,"searchDepth":596,"depth":596,"links":1437},[1438,1439,1440,1441,1448,1449,1450,1456,1462,1463],{"id":1057,"depth":596,"text":1058},{"id":670,"depth":596,"text":671},{"id":1094,"depth":596,"text":1095},{"id":1133,"depth":596,"text":1134,"children":1442},[1443,1444,1445,1446,1447],{"id":1137,"depth":601,"text":1138},{"id":1144,"depth":601,"text":1145},{"id":1151,"depth":601,"text":1152},{"id":1158,"depth":601,"text":1159},{"id":1165,"depth":601,"text":1166},{"id":1172,"depth":596,"text":1173},{"id":1245,"depth":596,"text":1246},{"id":1264,"depth":596,"text":1265,"children":1451},[1452,1453,1454,1455],{"id":1271,"depth":601,"text":1272},{"id":1293,"depth":601,"text":1294},{"id":1308,"depth":601,"text":1309},{"id":1330,"depth":601,"text":1331},{"id":1351,"depth":596,"text":1352,"children":1457},[1458,1459,1460,1461],{"id":1355,"depth":601,"text":1356},{"id":1362,"depth":601,"text":1363},{"id":1369,"depth":601,"text":1370},{"id":1376,"depth":601,"text":1377},{"id":1383,"depth":596,"text":1384},{"id":1413,"depth":596,"text":1414},"Real estate call to action guide",{},"The Ultimate Real Estate Call to Action Guide","\u002Fblog\u002Fultimate-real-estate-call-to-action-guide","2026-05-25",{"description":595},"ultimate-real-estate-call-to-action-guide","blog\u002Fultimate-real-estate-call-to-action-guide","Learn how to craft compelling calls to action for real estate marketing. Discover CTA best practices, examples, and how handwritten direct mail can boost your conversion rates.","69715784c3ab4652a5b544b9","-GxMrWVW747Yk4cCYlCpWc4umB5Ctjy1ga0R8NbBVPc",{"id":1476,"title":1477,"blog_updated_date":7,"blog_updated_date_display":7,"body":1478,"category":637,"date":638,"date_display":639,"description":1482,"essential_reading":640,"extension":641,"image":642,"image_alt":1744,"meta":1745,"name":1746,"navigation":646,"path":1747,"pillar":648,"scheduled_publish_date":1748,"seo":1749,"slug":1750,"status":652,"stem":1751,"summary":1752,"webflow_html_path":7,"webflow_item_id":1753,"__hash__":1754},"blog\u002Fblog\u002Funlocking-the-secrets-how-to-generate-more-real-estate-seller-leads.md","Unlocking The Secrets How To Generate More Real Estate Seller Leads",{"type":9,"value":1479,"toc":1730},[1480,1483,1486,1489,1493,1508,1514,1518,1521,1524,1527,1530,1537,1540,1544,1547,1550,1553,1557,1560,1567,1571,1574,1577,1581,1584,1587,1591,1594,1597,1601,1607,1610,1613,1616,1620,1623,1629,1635,1641,1645,1648,1651,1655,1658,1662,1665,1668,1671,1674,1677,1692,1694,1698,1703,1706,1711,1714,1719,1722,1727],[12,1481,1482],{},"Anyone embarking on selling real estate will realize early on that finding property to sell is much harder than selling it. After all, you need inventory to sell. In many cases, high-quality real estate seller leads pretty much sell themselves.",[12,1484,1485],{},"Seasoned agents love seller leads because closing the deal takes much less effort than buyer leads. The trick is to claim territories to get new leads, which can be a tall order for new agents with a limited network. You can buy real estate leads, but that does not guarantee you will get good ones.",[12,1487,1488],{},"However, with the right strategies, real estate lead gen without using a service can be straightforward. You can start attracting listing leads to build your network and reputation. The following tips can start you on your way to unlocking the secrets to generating more real estate seller leads.",[12,1490,1491],{},[39,1492,41],{},[43,1494,1495,1498,1501],{},[46,1496,1497],{},"Real estate seller leads are critical to helping an agent become a market leader in their area.",[46,1499,1500],{},"Increasing inventory can be challenging in a seller's market. However, there are marketing strategies you can use to generate more real estate seller leads.",[46,1502,1503,1504,1507],{},"One of the most effective ways to generate leads is by focusing on your spheres of influence. However, ",[31,1505,1506],{"href":527},"handwritten direct mail"," can significantly boost your outreach efforts.",[12,1509,1510],{},[58,1511],{"alt":1512,"src":1513},"Real estate seller lead generation illustration showing sphere of influence, local community, and direct mail outreach","assets\u002Fimages\u002Freal-estate-geo-farming-map.webp",[63,1515,1517],{"id":1516},"focus-on-your-sphere-of-influence","Focus on Your Sphere of Influence",[12,1519,1520],{},"Many people miss the trees for the forest. The Internet has opened a wide vista of opportunities, but sometimes, the best exclusive leads you can get are right there in front of you. Focus first on your sphere of influence to find people looking to sell their property.",[12,1522,1523],{},"Your first line of offense is family, friends, and school contacts. Engage them in conversation at social events or group chats to find out if anyone is selling property. You can also spread the word in your social media groups.",[12,1525,1526],{},"It does not matter if you do not get a bite at once. You just want to inform potential clients that you are the resident real estate agent. Because you have an existing (hopefully positive) relationship with them, they are more likely to prefer you to anyone else. Working with someone you know also makes lead nurturing easier.",[12,1528,1529],{},"The next group of people in your circle you should tap is your past and current clients. They may know people who are looking for a reliable agent. Ask them for referrals. A National Association of Realtors (NAR) study shows about two-thirds of sellers found their real estate agents from referrals.",[12,1531,1532,1533,1536],{},"Keep yourself on your clients' top of mind by keeping in touch. It could be a ",[31,1534,1535],{"href":904},"handwritten note"," congratulating them on their purchase or asking them how they are doing. A nice touch would be asking if they are having any issues and assuring them of your full support. Nothing breeds confidence more than a glowing recommendation from a satisfied client.",[12,1538,1539],{},"Finally, tap other agents in your network for a mutually beneficial relationship. Suppose you specialize in residential condominiums and know people who sell commercial properties. You can swap leads, and everyone goes home happy.",[63,1541,1543],{"id":1542},"find-a-target-demographic","Find a Target Demographic",[12,1545,1546],{},"Casting your net over a wide area might work in a buyer's market, meaning the supply is more than the demand. However, in a seller's market, you might get better results by focusing on a specific demographic.",[12,1548,1549],{},"A good area is one with many older couples who may be empty nesters or getting ready for retirement. About a quarter of home sellers are 60 or older, so that is a safe bet. They own their homes but may want to downsize or move to another state.",[12,1551,1552],{},"Meanwhile, their homes would be perfect for young families looking for an area near schools or good parks. All you need is to convince one couple with long-term ties in the neighborhood to trust you with the listing. If you can sell it successfully, you develop an excellent source of seller leads.",[63,1554,1556],{"id":1555},"get-involved-in-the-community","Get Involved in the Community",[12,1558,1559],{},"A successful real estate business is about the people you know and what they think about you. Make yourself known to the people in the community you serve by participating in public activities.",[12,1561,1562,1563,1566],{},"Go to neighborhood barbecues, school events, fun runs, or bake sales. Host a charitable event to fund a community project or donate to a local charity. Shake hands, get to know people by name, and establish yourself as a friendly source of real estate information. Your goal is to ",[31,1564,1565],{"href":495},"become a household name locally",", so you will be the first person they think of when they want to sell or buy their homes.",[63,1568,1570],{"id":1569},"connect-with-local-business-owners","Connect With Local Business Owners",[12,1572,1573],{},"Part of the community are local business owners and service providers; all have their spheres of influence but with a plus. Hardware stores, contractors, plumbers, and landscapers are likely to hobnob regularly with homeowners in a professional capacity. A homeowner thinking about selling will likely make home repairs and renovations to increase the market value. The people that do the work or supply the materials will be the first to know about potential clients.",[12,1575,1576],{},"Connect with local business owners and service persons to get a lowdown on potential sellers. Establish a symbiotic relationship with them by using their services or buying their products for the properties you sell. You can also promote their businesses or services with a shoutout on your social media accounts or a feature on your site. They will be more likely to contact you when anyone in the community wants to sell.",[63,1578,1580],{"id":1579},"work-with-real-estate-investors","Work With Real Estate Investors",[12,1582,1583],{},"Homeowners come in many shapes and sizes. Perhaps the easiest targets for real estate seller leads are those that buy and sell properties for a profit. Real estate investors and flippers often have several homes in their inventory and perhaps need help in marketing them. Let them know you are ready and willing to do it for them.",[12,1585,1586],{},"These real estate professionals also have an extensive network for finding distressed or pre-foreclosure seller leads. You can partner with them to do the legwork, negotiating with the seller for pricing, timelines, and terms for a quick close.",[63,1588,1590],{"id":1589},"network-with-lawyers","Network With Lawyers",[12,1592,1593],{},"Divorce, probate, and bankruptcy often involve property that needs selling, and lawyers typically have inside information. They are not likely to have real estate marketing experience or contacts, so they are an excellent lead source.",[12,1595,1596],{},"Create a working relationship with lawyers handling these specialties in your area to get referrals. Building reciprocal relationships where you can refer clients their way creates a mutually beneficial partnership.",[63,1598,1600],{"id":1599},"send-out-handwritten-notes-and-postcards","Send Out Handwritten Notes and Postcards",[12,1602,1603,1606],{},[31,1604,1605],{"href":422},"Cold calling sends shivers down the back of most real estate agents",", but there are more effective alternatives. A better approach is to send handwritten postcards and notes for that personal touch.",[12,1608,1609],{},"You do not need to write each postcard yourself. Scribeless provides automated handwritten mail that looks and feels authentic, allowing you to reach hundreds of prospects while maintaining that personal connection. Your postcard could be a birthday or holiday greeting, community news, or market updates. An excellent way to get them to think about selling is to send market updates to give them an idea of their home's value.",[12,1611,1612],{},"The difference in attention can be significant. Email performance varies widely (and inboxes are crowded). A handwritten note often gets opened, read, and remembered because it looks like personal correspondence—not another ad. When recipients actually read your message, you have a real opportunity to start a conversation.",[12,1614,1615],{},"Scribeless integrates with your CRM and marketing tools, so you can automate personalized outreach based on homeowner milestones, market conditions, or your farming schedule. Whether you are targeting a specific neighborhood or following up with past clients, handwritten mail cuts through the digital noise.",[63,1617,1619],{"id":1618},"choose-niche-seller-leads","Choose Niche Seller Leads",[12,1621,1622],{},"You will not be the only agent going after seller leads; going after niches can give you an edge. Some niches with a lot of promise are for sale-by-owners (FSBO), expired listings, and rentals.",[12,1624,1625,1628],{},[39,1626,1627],{},"FSBO listings:"," Check real estate marketplaces like Zillow for FSBO listings in your neighborhood. Filter the results for a particular area and listing type. Check listings for the magic phrase \"For sale by owner.\" Get the address and reach out to offer your services to the owner.",[12,1630,1631,1634],{},[39,1632,1633],{},"Expired listings:"," Expired listings are a goldmine for real estate seller leads. Typically, it means the agent was unsuccessful in finding a buyer and the property owner is still ready to sell. You can find them from multiple listing services (MLS) and filter results by area and listing type.",[12,1636,1637,1640],{},[39,1638,1639],{},"Convert rentals:"," Suppose you have clients with rental properties. You might want to convince them to sell instead by letting them know the value of their home in the current market.",[63,1642,1644],{"id":1643},"use-social-media","Use Social Media",[12,1646,1647],{},"The NAR study also indicates that social media is the most effective tool for generating quality real estate seller leads. You can use social network platforms to share posts about successful listings, real estate advice, or property walkthroughs.",[12,1649,1650],{},"Combine your social media presence with direct mail for a multi-channel approach. When prospects see you online and then receive a handwritten note in the mail, you reinforce your brand and build trust through multiple touchpoints.",[63,1652,1654],{"id":1653},"build-and-optimize-your-website","Build and Optimize Your Website",[12,1656,1657],{},"A website might seem superfluous when you can generate seller leads without one, but an omnichannel approach pays. Ten percent of sellers find their agents when asking about a listing they found online. An appealing and properly optimized website adds to your online footprint.",[63,1659,1661],{"id":1660},"generate-quality-real-estate-seller-leads-with-scribeless","Generate Quality Real Estate Seller Leads With Scribeless",[12,1663,1664],{},"Real estate seller leads are valuable because you need inventory to be a successful agent. The best way to generate them is through referrals from your spheres of influence, including local businesses and the community.",[12,1666,1667],{},"Maintaining an online presence via social media and your website is also essential. But perhaps the most effective way to generate leads is to personalize your contact with potential sellers.",[12,1669,1670],{},"Scribeless uses automation for lead generation, sending personalized handwritten notes and postcards through a platform that scales genuine human connection. You can target specific neighborhoods or demographics, automate follow-up sequences, and track campaign performance to optimize your outreach.",[12,1672,1673],{},"The platform integrates with popular CRMs and marketing tools, making it easy to incorporate handwritten mail into your existing workflows. Whether you are farming a new territory, reconnecting with past clients, or reaching out to expired listings, Scribeless helps you stand out in a crowded market.",[12,1675,1676],{},"Handwritten mail effectively generates real estate seller leads over a wide area because it gets opened, read, and remembered. When every other agent is sending generic postcards or emails, a personalized handwritten note shows you care enough to do something different.",[12,1678,1679,548,1682,1686,1687,1691],{},[39,1680,1681],{},"Ready to boost your lead generation strategy?",[31,1683,1685],{"href":558,"rel":1684},[553],"Speak to the Scribeless team"," to learn how handwritten mail can help you win more listings, or ",[31,1688,1690],{"href":551,"rel":1689},[553],"request a free sample"," to see the quality for yourself.",[959,1693],{},[63,1695,1697],{"id":1696},"faqs-on-real-estate-seller-leads","FAQs on Real Estate Seller Leads",[12,1699,1700],{},[39,1701,1702],{},"What are the different types of real estate seller leads?",[12,1704,1705],{},"There are five types of real estate leads based on the lead source: organic leads, paid social media leads, pay-per-click leads, real estate marketplace leads, and referral leads. Each has different cost structures and conversion rates, so successful agents typically use a mix of sources.",[12,1707,1708],{},[39,1709,1710],{},"Is buying real estate leads worth the cost?",[12,1712,1713],{},"That depends on your situation. Lead list companies may charge per lead plus a monthly fee, but many purchased leads are dead ends. They may be worth the investment if you are experiencing a dry spell or entering a new market, but building your own lead sources through relationship marketing typically delivers better long-term results.",[12,1715,1716],{},[39,1717,1718],{},"How many leads should you generate to make one sale?",[12,1720,1721],{},"The highest customer conversion rate for a real estate agent or brokerage is about 1-2 percent for cold leads. That means you need roughly 100-200 leads before making one sale. However, warm leads from referrals and personalized outreach convert at significantly higher rates, often 10-20 percent or more.",[12,1723,1724],{},[39,1725,1726],{},"What is the most effective way to reach potential sellers?",[12,1728,1729],{},"Research consistently shows that personalized, multi-channel outreach performs best. Combining online presence (website, social media) with direct mail, particularly handwritten notes, creates multiple touchpoints that build trust and keep you top of mind when homeowners decide to sell.",{"title":595,"searchDepth":596,"depth":596,"links":1731},[1732,1733,1734,1735,1736,1737,1738,1739,1740,1741,1742,1743],{"id":1516,"depth":596,"text":1517},{"id":1542,"depth":596,"text":1543},{"id":1555,"depth":596,"text":1556},{"id":1569,"depth":596,"text":1570},{"id":1579,"depth":596,"text":1580},{"id":1589,"depth":596,"text":1590},{"id":1599,"depth":596,"text":1600},{"id":1618,"depth":596,"text":1619},{"id":1643,"depth":596,"text":1644},{"id":1653,"depth":596,"text":1654},{"id":1660,"depth":596,"text":1661},{"id":1696,"depth":596,"text":1697},"Real estate seller lead generation",{},"Unlocking the Secrets: How to Generate More Real Estate Seller Leads","\u002Fblog\u002Funlocking-the-secrets-how-to-generate-more-real-estate-seller-leads","2026-06-01",{"description":1482},"unlocking-the-secrets-how-to-generate-more-real-estate-seller-leads","blog\u002Funlocking-the-secrets-how-to-generate-more-real-estate-seller-leads","Discover proven strategies to generate high-quality real estate seller leads, from leveraging your sphere of influence to using handwritten direct mail for personalized outreach.","69715785c3ab4652a5b544e6","k68KcnYRU517AmzsZC-fLV_vzm4C_aLugLIe14AxM4E",{"id":1756,"title":1757,"blog_updated_date":7,"blog_updated_date_display":7,"body":1758,"category":637,"date":2088,"date_display":7,"description":595,"essential_reading":640,"extension":641,"image":2089,"image_alt":7,"meta":2090,"name":7,"navigation":646,"path":2091,"pillar":7,"scheduled_publish_date":7,"seo":2092,"slug":2093,"status":652,"stem":2094,"summary":2095,"webflow_html_path":2096,"webflow_item_id":7,"__hash__":2097},"blog\u002Fblog\u002Fpersonalized-cards-game-changer-real-estate.md","Personalized Cards: A Game-Changer for Real Estate Direct Mail",{"type":9,"value":1759,"toc":2061},[1760,1762,1765,1768,1772,1783,1787,1794,1797,1801,1807,1813,1819,1825,1831,1835,1838,1842,1845,1849,1852,1856,1859,1863,1866,1870,1876,1880,1883,1887,1890,1894,1897,1901,1904,1908,1911,1915,1919,1922,1926,1929,1933,1941,1945,1948,1951,1956,1988,1991,1995,2001,2007,2013,2019,2025,2031,2037,2041,2044,2047],[63,1761,1058],{"id":1057},[12,1763,1764],{},"In competitive or uncertain markets, real estate professionals need every advantage they can get. One proven way to stand out (without sounding like every other agent)? Personalized cards.",[12,1766,1767],{},"Unlike generic postcards that end up in the recycling bin, personalized cards are customized for each recipient and sent at meaningful moments: birthdays, home anniversaries, holidays, or after key touchpoints like open houses and valuations. They help agents welcome new clients, thank referral sources, and reconnect with past clients who may be ready to move again.",[12,1769,1770],{},[39,1771,41],{},[43,1773,1774,1777,1780],{},[46,1775,1776],{},"Personalization is one of the most effective techniques in modern marketing",[46,1778,1779],{},"Personalized cards offer significant advantages over traditional printed mailers",[46,1781,1782],{},"Specific elements must be present for personalized cards to drive results",[63,1784,1786],{"id":1785},"why-personalization-works-in-real-estate","Why Personalization Works in Real Estate",[12,1788,1789,1793],{},[31,1790,1792],{"href":1791},"\u002Fblog\u002Fwhat-is-personalized-marketing","Personalized marketing"," has stood the test of time because it works. When homeowners receive a card that speaks directly to their situation, neighborhood, or recent interaction with you, they pay attention.",[12,1795,1796],{},"In practice, homeowners are more likely to respond when a message feels tailored—and direct mail can earn more attention than email when it looks personal and arrives at the right moment.",[86,1798,1800],{"id":1799},"types-of-personalization-for-real-estate","Types of Personalization for Real Estate",[12,1802,1803,1806],{},[39,1804,1805],{},"Property-Based Personalization"," Reference specific details about the recipient's property, neighborhood, or local market conditions. Mentioning recent sales on their street or changes in their area's property values shows you understand their situation.",[12,1808,1809,1812],{},[39,1810,1811],{},"Transaction History"," Past clients deserve different messaging than cold prospects. Reference the property you helped them buy or sell, how long they've been in their home, or upcoming anniversaries.",[12,1814,1815,1818],{},[39,1816,1817],{},"Demographic Targeting"," Tailor your messaging based on household composition, life stage, or other relevant factors. First-time buyers, empty nesters, and investors all respond to different appeals.",[12,1820,1821,1824],{},[39,1822,1823],{},"Behavioral Signals"," Did they attend an open house? Request a valuation? Visit your website? Use these signals to send timely, relevant follow-ups.",[12,1826,1827,1830],{},[39,1828,1829],{},"AI-Enhanced Personalization"," Modern platforms can analyze multiple data points to suggest optimal send times, messaging approaches, and targeting strategies for maximum impact.",[63,1832,1834],{"id":1833},"elements-of-an-effective-personalized-card","Elements of an Effective Personalized Card",[12,1836,1837],{},"Not all personalized cards perform equally. The most effective ones share these characteristics:",[86,1839,1841],{"id":1840},"_1-data-targeted-recipients","1. Data-Targeted Recipients",[12,1843,1844],{},"Start with a well-curated list. The best card in the world won't generate results if it reaches the wrong audience. Segment your contacts by relationship stage, property type, geography, and engagement level.",[86,1846,1848],{"id":1847},"_2-genuine-sincerity","2. Genuine Sincerity",[12,1850,1851],{},"Recipients can spot form letters instantly. Your messaging should feel like it came from a real person who genuinely wanted to reach out. Avoid corporate language and marketing speak.",[86,1853,1855],{"id":1854},"_3-conversion-focused-copy","3. Conversion-Focused Copy",[12,1857,1858],{},"Every card needs a purpose and a clear next step. Whether it's scheduling a call, visiting a landing page, or attending an event, make the action obvious and easy.",[86,1860,1862],{"id":1861},"_4-strategic-timing","4. Strategic Timing",[12,1864,1865],{},"Send cards when they'll have maximum impact: after a meaningful interaction, before key decision windows, or during seasonal peaks in the market.",[86,1867,1869],{"id":1868},"_5-consistent-follow-through","5. Consistent Follow-Through",[12,1871,1872,1873,769],{},"One card rarely closes a deal. Plan multi-touch campaigns that build familiarity and trust over time. ",[31,1874,1875],{"href":527},"Consistency compounds",[63,1877,1879],{"id":1878},"advantages-over-traditional-real-estate-direct-mail","Advantages Over Traditional Real Estate Direct Mail",[12,1881,1882],{},"Why do personalized cards outperform the standard postcards and flyers most agents send?",[86,1884,1886],{"id":1885},"concise-focused-messaging","Concise, Focused Messaging",[12,1888,1889],{},"Traditional mailers try to cram too much information into limited space. A personalized card delivers one clear message that recipients actually read and remember.",[86,1891,1893],{"id":1892},"superior-design-impact","Superior Design Impact",[12,1895,1896],{},"A handwritten card or premium-quality piece stands out immediately in a mailbox full of printed advertisements. The format itself communicates value and effort.",[86,1898,1900],{"id":1899},"true-customization","True Customization",[12,1902,1903],{},"Beyond just mail-merging a name, personalized cards can reference specific properties, neighborhoods, dates, and interactions. This level of relevance is impossible with mass-printed materials.",[86,1905,1907],{"id":1906},"better-cost-efficiency","Better Cost Efficiency",[12,1909,1910],{},"While the per-piece cost may be higher than bulk postcards, personalized cards can be more cost-efficient when you’re targeting higher-intent segments (past clients, warm leads, specific neighborhoods) and you track what converts into actual conversations and valuations.",[63,1912,1914],{"id":1913},"general-benefits-of-personalized-card-marketing","General Benefits of Personalized Card Marketing",[86,1916,1918],{"id":1917},"creating-deeper-connections","Creating Deeper Connections",[12,1920,1921],{},"In real estate, relationships drive revenue. A personalized card shows you value the recipient as an individual, not just a potential transaction. That emotional connection translates to trust, and trust translates to listings.",[86,1923,1925],{"id":1924},"less-competition-in-the-mailbox","Less Competition in the Mailbox",[12,1927,1928],{},"Email inboxes are crowded. Physical mail is finite—and handwritten mail feels like personal correspondence. When you send a personalized card, you’re competing in a quieter channel and your message is more likely to get read.",[86,1930,1932],{"id":1931},"compatibility-with-multi-channel-strategies","Compatibility with Multi-Channel Strategies",[12,1934,1935,1936,1940],{},"Personalized cards don't replace your digital marketing; they enhance it. Use cards to drive traffic to landing pages, reinforce email sequences, or re-engage prospects who've gone dark online. ",[31,1937,1939],{"href":1938},"\u002Fblog\u002Fuse-direct-mail-in-multi-channel-marketing","Integrating direct mail into multi-touch campaigns"," creates a cohesive experience that builds trust across channels.",[63,1942,1944],{"id":1943},"how-scribeless-powers-real-estate-card-campaigns","How Scribeless Powers Real Estate Card Campaigns",[12,1946,1947],{},"Creating effective personalized cards at scale used to require significant manual effort. Today, technology makes it possible to combine the personal touch of handwritten communication with the efficiency of automation.",[12,1949,1950],{},"Scribeless uses advanced robotics and AI to produce genuinely handwritten cards that maintain the warmth and authenticity of personal correspondence. Each card is written with real ink on premium paper, creating an impression that printed alternatives simply cannot match.",[12,1952,1953],{},[39,1954,1955],{},"Key capabilities for real estate professionals:",[43,1957,1958,1964,1970,1976,1982],{},[46,1959,1960,1963],{},[39,1961,1962],{},"Handwriting styles"," that match your personality and brand",[46,1965,1966,1969],{},[39,1967,1968],{},"Variable data integration"," to personalize each card automatically",[46,1971,1972,1975],{},[39,1973,1974],{},"CRM and Zapier integrations"," for triggered sends after key events",[46,1977,1978,1981],{},[39,1979,1980],{},"QR codes and tracking"," to measure campaign performance",[46,1983,1984,1987],{},[39,1985,1986],{},"Multiple formats"," including A6 cards, folded cards, and letters in envelopes",[12,1989,1990],{},"Whether you're farming a neighborhood, following up after open houses, or nurturing past clients for referrals, Scribeless helps you stay personal at scale.",[63,1992,1994],{"id":1993},"frequently-asked-questions","Frequently Asked Questions",[12,1996,1997,2000],{},[39,1998,1999],{},"How does Scribeless create handwritten cards?"," Scribeless uses robotic technology to write each card with real pens and ink. The result looks and feels genuinely handwritten because it is written by pen, not printed.",[12,2002,2003,2006],{},[39,2004,2005],{},"Can I use my own handwriting?"," Yes. Scribeless can create a custom handwriting style based on your own writing, ensuring your cards feel authentically personal to your brand.",[12,2008,2009,2012],{},[39,2010,2011],{},"How do I personalize cards for different recipients?"," Upload your contact list with variable fields (name, address, property details, etc.) and Scribeless will automatically customize each card based on your template.",[12,2014,2015,2018],{},[39,2016,2017],{},"What formats are available?"," Scribeless offers A6 postcards, folded greeting cards, and letters in envelopes. Different formats work better for different use cases and budgets.",[12,2020,2021,2024],{},[39,2022,2023],{},"Can I integrate with my CRM?"," Yes. Scribeless integrates with popular CRMs through Zapier and direct API connections, allowing you to trigger personalized card sends based on CRM events.",[12,2026,2027,2030],{},[39,2028,2029],{},"How do I track results?"," Include unique QR codes, personalized URLs (PURLs), or dedicated phone numbers on your cards to measure response rates and attribute conversions.",[12,2032,2033,2036],{},[39,2034,2035],{},"What's the turnaround time?"," Standard campaigns ship within 3-5 business days. Rush options are available for time-sensitive sends.",[63,2038,2040],{"id":2039},"get-started-with-personalized-real-estate-cards","Get Started with Personalized Real Estate Cards",[12,2042,2043],{},"Personalized cards remain one of the most effective tools for real estate professionals looking to differentiate themselves in a crowded market. The combination of physical presence, personal touch, and strategic timing creates opportunities that digital marketing alone cannot replicate.",[12,2045,2046],{},"Ready to see how personalized handwritten cards can help you win more listings and stay top-of-mind with sellers?",[12,2048,2049,2054,2055,2060],{},[39,2050,2051],{},[31,2052,554],{"href":2053},"\u002Frequest-free-sample"," to see the quality for yourself, or ",[39,2056,2057],{},[31,2058,560],{"href":2059},"\u002Fcontact-sales"," to discuss a campaign tailored to your market.",{"title":595,"searchDepth":596,"depth":596,"links":2062},[2063,2064,2067,2074,2080,2085,2086,2087],{"id":1057,"depth":596,"text":1058},{"id":1785,"depth":596,"text":1786,"children":2065},[2066],{"id":1799,"depth":601,"text":1800},{"id":1833,"depth":596,"text":1834,"children":2068},[2069,2070,2071,2072,2073],{"id":1840,"depth":601,"text":1841},{"id":1847,"depth":601,"text":1848},{"id":1854,"depth":601,"text":1855},{"id":1861,"depth":601,"text":1862},{"id":1868,"depth":601,"text":1869},{"id":1878,"depth":596,"text":1879,"children":2075},[2076,2077,2078,2079],{"id":1885,"depth":601,"text":1886},{"id":1892,"depth":601,"text":1893},{"id":1899,"depth":601,"text":1900},{"id":1906,"depth":601,"text":1907},{"id":1913,"depth":596,"text":1914,"children":2081},[2082,2083,2084],{"id":1917,"depth":601,"text":1918},{"id":1924,"depth":601,"text":1925},{"id":1931,"depth":601,"text":1932},{"id":1943,"depth":596,"text":1944},{"id":1993,"depth":596,"text":1994},{"id":2039,"depth":596,"text":2040},"2026-05-04","https:\u002F\u002Fcdn.prod.website-files.com\u002F6620e04cc8e4839a48c29fbf\u002F66322b6309d6d58a16b15d9e_65e76cf349f1071d727426ef_house.jpeg",{},"\u002Fblog\u002Fpersonalized-cards-game-changer-real-estate",{"title":1757,"description":595},"personalized-cards-game-changer-real-estate","blog\u002Fpersonalized-cards-game-changer-real-estate","A practical guide for agents and brokerages: how to use personalized cards (not generic postcards) to create more conversations, referrals, and listing opportunities.","webflow-site-download\u002Fblog\u002Fpersonalized-cards-game-changer-real-estate.html","ke2ZCgDAJKN7VXqvP2A8O34WfGltSGd05tsC21U0Gis",{"id":2099,"title":2100,"blog_updated_date":7,"blog_updated_date_display":7,"body":2101,"category":637,"date":2573,"date_display":2574,"description":2575,"essential_reading":640,"extension":641,"image":642,"image_alt":2576,"meta":2577,"name":2578,"navigation":646,"path":2579,"pillar":648,"scheduled_publish_date":2573,"seo":2580,"slug":2581,"status":652,"stem":2582,"summary":2583,"webflow_html_path":7,"webflow_item_id":2584,"__hash__":2585},"blog\u002Fblog\u002Fmastering-geo-farming-real-estate.md","Mastering Geo Farming Real Estate",{"type":9,"value":2102,"toc":2542},[2103,2106,2109,2112,2117,2121,2124,2128,2135,2139,2142,2146,2149,2153,2156,2160,2163,2167,2170,2202,2206,2209,2226,2229,2233,2236,2267,2270,2274,2277,2303,2306,2310,2313,2317,2320,2324,2331,2351,2355,2358,2372,2375,2379,2386,2389,2393,2396,2410,2413,2417,2420,2437,2444,2448,2451,2465,2468,2472,2475,2478,2481,2484,2486,2501,2503,2507,2511,2514,2518,2521,2525,2528,2532,2535,2539],[12,2104,2105],{},"In real estate, the agents who dominate their markets are rarely the ones casting the widest net. They're the ones who go deep rather than broad, becoming the undisputed experts in a specific geographic area. This approach has a name: geo farming.",[12,2107,2108],{},"Geo farming is the practice of concentrating your marketing efforts on a defined geographic area to establish yourself as the go-to agent for that community. Rather than competing for attention across an entire city or region, you focus your resources on building recognition, trust, and expertise within a specific neighborhood or ZIP code.",[12,2110,2111],{},"The math is simple. When a homeowner in your farm area thinks about selling, you want to be the first name that comes to mind. And when their neighbors need a recommendation, you want your name on their lips. That kind of recognition doesn't happen by accident. It's built through consistent, strategic outreach over time.",[12,2113,2114],{},[58,2115],{"alt":2116,"src":1513},"Geo farming illustration showing a focused neighborhood map, consistent mail touchpoints, and local market recognition",[63,2118,2120],{"id":2119},"why-geo-farming-works","Why Geo Farming Works",[12,2122,2123],{},"Real estate has always been a local business, but geo farming takes that principle to its logical conclusion. Here's why this strategy continues to deliver results for agents who commit to it:",[86,2125,2127],{"id":2126},"builds-community-recognition","Builds Community Recognition",[12,2129,2130,2131,2134],{},"Consistent presence in a defined area creates familiarity. When residents see your name regularly, whether through ",[31,2132,2133],{"href":904},"handwritten notes",", local event sponsorships, or just-sold postcards, you transition from stranger to familiar face. That familiarity breeds trust, and trust wins listings.",[86,2136,2138],{"id":2137},"maximizes-marketing-roi","Maximizes Marketing ROI",[12,2140,2141],{},"Spreading your marketing budget across an entire metro area dilutes its impact. Concentrating those same resources on 500-1,000 homes means each household receives more touchpoints throughout the year. Higher frequency leads to better recall, and better recall leads to more business.",[86,2143,2145],{"id":2144},"establishes-you-as-the-neighborhood-expert","Establishes You as the Neighborhood Expert",[12,2147,2148],{},"When you focus on one area, you naturally develop deep knowledge of its dynamics: recent sales prices, days on market, buyer demographics, school catchment areas, upcoming developments, and neighborhood history. This expertise shows in your conversations and marketing, setting you apart from generalist agents.",[86,2150,2152],{"id":2151},"creates-referral-networks","Creates Referral Networks",[12,2154,2155],{},"Homeowners talk to their neighbors. When you successfully help one family in your farm area, word spreads. Over time, you're not just marketing to individual households but building a network of advocates who refer business your way.",[63,2157,2159],{"id":2158},"how-to-develop-your-geo-farm","How to Develop Your Geo Farm",[12,2161,2162],{},"Building a successful geo farm requires thoughtful planning before you send a single piece of mail. Here's how to approach it:",[86,2164,2166],{"id":2165},"choose-your-location-strategically","Choose Your Location Strategically",[12,2168,2169],{},"The area you select will determine your success more than any other factor. Look for neighborhoods with these characteristics:",[43,2171,2172,2178,2184,2190,2196],{},[46,2173,2174,2177],{},[39,2175,2176],{},"Healthy turnover rates:"," Target areas where 5-8% of homes sell annually. Too low and you'll wait forever for opportunities; too high and you're competing with too many other active agents.",[46,2179,2180,2183],{},[39,2181,2182],{},"Manageable size:"," Start with 300-500 homes. You can expand once you've established dominance, but starting too large stretches your resources thin.",[46,2185,2186,2189],{},[39,2187,2188],{},"Low agent penetration:"," Research who else is farming the area. Unseating an established agent is possible but requires significantly more investment.",[46,2191,2192,2195],{},[39,2193,2194],{},"Alignment with your expertise:"," If you specialize in luxury properties, farm a luxury neighborhood. If you work with first-time buyers, target areas with starter homes.",[46,2197,2198,2201],{},[39,2199,2200],{},"Personal connection:"," Having some tie to the area, whether you live there, grew up there, or have successfully sold there, gives you authentic talking points.",[86,2203,2205],{"id":2204},"study-the-community","Study the Community",[12,2207,2208],{},"Before you can market to a neighborhood, you need to understand it. Research:",[43,2210,2211,2214,2217,2220,2223],{},[46,2212,2213],{},"Average home values and price trends over the past 3-5 years",[46,2215,2216],{},"Typical days on market for recent sales",[46,2218,2219],{},"Demographics of current homeowners (age, family status, length of residence)",[46,2221,2222],{},"Local amenities, schools, parks, and community organizations",[46,2224,2225],{},"Any planned developments or zoning changes that could affect property values",[12,2227,2228],{},"This knowledge will inform both your messaging and your ability to have meaningful conversations with residents.",[86,2230,2232],{"id":2231},"plan-your-budget-realistically","Plan Your Budget Realistically",[12,2234,2235],{},"Geo farming is a long-term investment. Most agents need 12-18 months of consistent effort before seeing significant returns. Budget accordingly:",[43,2237,2238,2249,2255,2261],{},[46,2239,2240,2243,2244,2248],{},[39,2241,2242],{},"Mail costs:"," Plan for monthly or bi-monthly mailings to every home in your farm. ",[31,2245,2247],{"href":2246},"\u002Fblog\u002Fhow-technology-revitalised-direct-mail-marketing","Handwritten direct mail"," costs more per piece than printed postcards, so it’s best used selectively (or as the “conversion layer” in a hybrid program).",[46,2250,2251,2254],{},[39,2252,2253],{},"Event sponsorships:"," Local sports teams, school events, and community gatherings offer visibility opportunities.",[46,2256,2257,2260],{},[39,2258,2259],{},"Online advertising:"," Geotargeted Facebook and Google ads can reinforce your physical mail presence.",[46,2262,2263,2266],{},[39,2264,2265],{},"Time investment:"," Factor in hours for door-knocking, attending events, and staying current on local market data.",[12,2268,2269],{},"Budget ranges widely by market, print quality, postage, and cadence. Start with a small test neighborhood, track cost per conversation\u002Fvaluation, and scale what proves out.",[86,2271,2273],{"id":2272},"create-genuine-value","Create Genuine Value",[12,2275,2276],{},"The agents who win at geo farming don't just market to their areas. They provide genuine value that makes residents want to hear from them. Consider:",[43,2278,2279,2285,2291,2297],{},[46,2280,2281,2284],{},[39,2282,2283],{},"Market updates:"," Share hyperlocal data that homeowners can't easily find elsewhere. What sold last month, for how much, and how quickly?",[46,2286,2287,2290],{},[39,2288,2289],{},"Home maintenance tips:"," Seasonal checklists and improvement suggestions help homeowners protect their investments.",[46,2292,2293,2296],{},[39,2294,2295],{},"Community news:"," New restaurants, upcoming events, school district updates, all the information neighbors share over the fence.",[46,2298,2299,2302],{},[39,2300,2301],{},"Free resources:"," Home valuation reports, buyer seminar invitations, or neighborhood guides for residents expecting visitors.",[12,2304,2305],{},"The goal is to make your communications something residents look forward to rather than toss in the recycling.",[63,2307,2309],{"id":2308},"geo-farming-tips-and-tactics","Geo Farming Tips and Tactics",[12,2311,2312],{},"Once you've established your farm area and begun your outreach, these strategies will help you build momentum:",[86,2314,2316],{"id":2315},"prioritize-consistency-over-volume","Prioritize Consistency Over Volume",[12,2318,2319],{},"One annual mailer won't build recognition. Neither will three months of intensive outreach followed by six months of silence. The agents who dominate their farm areas show up consistently, month after month, year after year. A modest but reliable presence beats sporadic bursts of activity every time.",[86,2321,2323],{"id":2322},"use-multiple-channels","Use Multiple Channels",[12,2325,2326,2327,2330],{},"While ",[31,2328,2329],{"href":288},"direct mail remains the backbone of successful farming",", reinforcing your message across channels amplifies its impact:",[43,2332,2333,2339,2345],{},[46,2334,2335,2338],{},[39,2336,2337],{},"Social media:"," Create hyperlocal content for your farm area. Facebook groups for the neighborhood, Instagram highlights of local spots, and market update videos all build online presence.",[46,2340,2341,2344],{},[39,2342,2343],{},"Door-knocking:"," Face-to-face conversations build relationships that mail alone cannot. Even brief doorstep chats make you memorable.",[46,2346,2347,2350],{},[39,2348,2349],{},"Community events:"," Sponsor the little league team, host a neighborhood cleanup, or set up a table at the farmers market. Physical presence reinforces your commitment to the area.",[86,2352,2354],{"id":2353},"track-everything","Track Everything",[12,2356,2357],{},"What gets measured gets improved. Track:",[43,2359,2360,2363,2366,2369],{},[46,2361,2362],{},"Response rates from different mail pieces",[46,2364,2365],{},"Where your listings and closed transactions originate",[46,2367,2368],{},"Which households engage with your content",[46,2370,2371],{},"Seasonal patterns in response and engagement",[12,2373,2374],{},"This data will help you refine your approach over time and demonstrate ROI when you question whether the investment is worthwhile.",[86,2376,2378],{"id":2377},"make-your-outreach-personal","Make Your Outreach Personal",[12,2380,2381,2382,2385],{},"Generic postcards get generic results. The more personal your communications, the more they resonate. This is why ",[31,2383,2384],{"href":527},"handwritten notes outperform printed mail"," so dramatically. A handwritten envelope gets opened; a glossy postcard often doesn't make it past the mailbox.",[12,2387,2388],{},"With Scribeless, you can send authentic handwritten notes at scale—so your outreach still feels genuinely personal even when you’re reaching hundreds of homes.",[86,2390,2392],{"id":2391},"engage-with-video-content","Engage With Video Content",[12,2394,2395],{},"Video allows you to show your personality in ways that written content cannot. Consider creating:",[43,2397,2398,2401,2404,2407],{},[46,2399,2400],{},"Monthly market update videos for your farm area",[46,2402,2403],{},"Walking tours of the neighborhood highlighting local amenities",[46,2405,2406],{},"Interview-style conversations with local business owners",[46,2408,2409],{},"Just-listed and just-sold property videos",[12,2411,2412],{},"You don't need professional production value. Authentic, helpful content shot on a smartphone often performs better than polished productions that feel like advertisements.",[86,2414,2416],{"id":2415},"send-valuable-newsletters","Send Valuable Newsletters",[12,2418,2419],{},"A regular newsletter positions you as a source of useful information rather than just another agent asking for business. Include:",[43,2421,2422,2425,2428,2431,2434],{},[46,2423,2424],{},"Recent sales in the neighborhood with prices and days on market",[46,2426,2427],{},"Local event calendars",[46,2429,2430],{},"Home improvement tips relevant to the housing stock in your area",[46,2432,2433],{},"Profiles of local businesses or community members",[46,2435,2436],{},"Market trends and what they mean for local homeowners",[12,2438,2439,2440,2443],{},"Monthly newsletters, especially ",[31,2441,2442],{"href":1070},"handwritten notes with market updates",", keep you top of mind without feeling like sales pitches.",[86,2445,2447],{"id":2446},"work-your-leads-systematically","Work Your Leads Systematically",[12,2449,2450],{},"As responses come in, you need a system to manage them. Not every homeowner who engages is ready to sell immediately, but many will be in the next 1-3 years. Create a process to:",[43,2452,2453,2456,2459,2462],{},[46,2454,2455],{},"Capture contact information from every interaction",[46,2457,2458],{},"Note key details (timeline, motivation, property specifics)",[46,2460,2461],{},"Schedule follow-up touchpoints at appropriate intervals",[46,2463,2464],{},"Track the progression from cold prospect to active listing",[12,2466,2467],{},"The fortune in real estate is in the follow-up. A systematic approach ensures no potential listing slips through the cracks.",[63,2469,2471],{"id":2470},"the-long-game","The Long Game",[12,2473,2474],{},"Geo farming isn't a quick-win strategy. It's a commitment to building lasting dominance in a defined market. The agents who succeed understand this and approach it with patience and persistence.",[12,2476,2477],{},"Your first few months may feel unrewarding. You're investing time and money with little immediate return. But as you pass the 12-18 month mark, something shifts. Homeowners start recognizing your name. They mention seeing your letters. They call when they're thinking about selling because you're the only agent they know in the area.",[12,2479,2480],{},"At that point, you've transformed from just another real estate agent into the neighborhood expert. Listings come more easily. Referrals multiply. And your marketing investment starts generating the returns you envisioned.",[12,2482,2483],{},"The question isn't whether geo farming works. It's whether you're willing to commit to the consistent effort required to make it work for you.",[959,2485],{},[12,2487,2488,548,2491,2495,2496,2500],{},[39,2489,2490],{},"Ready to build lasting recognition in your farm area?",[31,2492,2494],{"href":551,"rel":2493},[553],"Request a free Scribeless sample"," to see how handwritten direct mail can transform your farming strategy, or ",[31,2497,2499],{"href":558,"rel":2498},[553],"speak to our team"," about automating your outreach.",[959,2502],{},[63,2504,2506],{"id":2505},"faqs-about-geo-farming-in-real-estate","FAQs About Geo Farming in Real Estate",[86,2508,2510],{"id":2509},"why-is-location-so-important-in-geo-farming","Why is location so important in geo farming?",[12,2512,2513],{},"The success of a geo farming campaign depends heavily on choosing the right area. You need a neighborhood with sufficient turnover to generate opportunities, but not so much activity that you're competing with multiple established agents. The area should also align with your expertise and, ideally, have some personal connection you can leverage in your messaging. A strategic location choice maximizes your return on the time and money you invest.",[86,2515,2517],{"id":2516},"how-is-geo-farming-different-from-geofencing","How is geo farming different from geofencing?",[12,2519,2520],{},"While both strategies involve geographic targeting, they work quite differently. Geo farming is primarily a physical marketing strategy focused on building long-term recognition through direct mail, door-knocking, and community presence. Geofencing is a digital advertising technique that delivers ads to mobile devices within a defined geographic boundary. Many successful agents use both: geo farming to build foundational awareness and geofencing to reinforce their message through digital channels.",[86,2522,2524],{"id":2523},"how-long-does-it-take-to-see-results-from-geo-farming","How long does it take to see results from geo farming?",[12,2526,2527],{},"Most agents need 12-18 months of consistent effort before seeing significant returns from geo farming. The strategy works by building cumulative recognition over time, so early months often feel like you're investing without reward. However, once you've established recognition, the business tends to compound. Patient agents who commit to the long game typically find geo farming becomes their most reliable source of listings.",[86,2529,2531],{"id":2530},"whats-the-most-effective-mail-piece-for-geo-farming","What's the most effective mail piece for geo farming?",[12,2533,2534],{},"Handwritten notes often outperform other mail formats for farming campaigns. They’re more likely to get opened, read, and remembered than printed postcards or letters because they look like personal correspondence—not bulk advertising. The personal touch of handwriting creates an emotional connection that mass-produced materials struggle to match.",[86,2536,2538],{"id":2537},"how-often-should-i-mail-to-my-farm-area","How often should I mail to my farm area?",[12,2540,2541],{},"Monthly contact is the standard cadence for most successful farming campaigns. This frequency keeps you top of mind without overwhelming residents. Some agents increase frequency during peak seasons (spring and fall) and scale back slightly during slower periods. The key is consistency: sporadic mailings don't build the cumulative recognition that makes geo farming effective. Whatever cadence you choose, maintain it reliably over time.",{"title":595,"searchDepth":596,"depth":596,"links":2543},[2544,2550,2556,2565,2566],{"id":2119,"depth":596,"text":2120,"children":2545},[2546,2547,2548,2549],{"id":2126,"depth":601,"text":2127},{"id":2137,"depth":601,"text":2138},{"id":2144,"depth":601,"text":2145},{"id":2151,"depth":601,"text":2152},{"id":2158,"depth":596,"text":2159,"children":2551},[2552,2553,2554,2555],{"id":2165,"depth":601,"text":2166},{"id":2204,"depth":601,"text":2205},{"id":2231,"depth":601,"text":2232},{"id":2272,"depth":601,"text":2273},{"id":2308,"depth":596,"text":2309,"children":2557},[2558,2559,2560,2561,2562,2563,2564],{"id":2315,"depth":601,"text":2316},{"id":2322,"depth":601,"text":2323},{"id":2353,"depth":601,"text":2354},{"id":2377,"depth":601,"text":2378},{"id":2391,"depth":601,"text":2392},{"id":2415,"depth":601,"text":2416},{"id":2446,"depth":601,"text":2447},{"id":2470,"depth":596,"text":2471},{"id":2505,"depth":596,"text":2506,"children":2567},[2568,2569,2570,2571,2572],{"id":2509,"depth":601,"text":2510},{"id":2516,"depth":601,"text":2517},{"id":2523,"depth":601,"text":2524},{"id":2530,"depth":601,"text":2531},{"id":2537,"depth":601,"text":2538},"2026-04-27","04.27.2026","Master real estate geo farming with targeted outreach, local expertise, handwritten direct mail, and consistent follow-up.","Real estate geo farming strategy",{},"Mastering Geo Farming in Real Estate: Proven Tactics to Dominate Your Local Market","\u002Fblog\u002Fmastering-geo-farming-real-estate",{"description":2575},"mastering-geo-farming-real-estate","blog\u002Fmastering-geo-farming-real-estate","Learn how geo farming helps real estate agents dominate local markets through targeted outreach, community engagement, and consistent handwritten direct mail campaigns.","6971578083bafe562266c92a","vBtzDgX403W4-lK0hR6685CjCEtD74fHOUMViw4ifJU",{"id":2587,"title":2588,"blog_updated_date":7,"blog_updated_date_display":7,"body":2589,"category":637,"date":2748,"date_display":2749,"description":2750,"essential_reading":640,"extension":641,"image":642,"image_alt":2751,"meta":2752,"name":2753,"navigation":646,"path":2754,"pillar":648,"scheduled_publish_date":2748,"seo":2755,"slug":2756,"status":652,"stem":2757,"summary":2758,"webflow_html_path":7,"webflow_item_id":2759,"__hash__":2760},"blog\u002Fblog\u002Fmake-your-direct-mail-campaigns-work-harder-real-estate.md","Make Your Direct Mail Campaigns Work Harder Real Estate",{"type":9,"value":2590,"toc":2732},[2591,2593,2600,2603,2609,2613,2616,2619,2622,2626,2629,2633,2636,2640,2643,2647,2654,2658,2661,2664,2668,2675,2679,2686,2690,2693,2700,2704,2710,2714,2717,2720],[63,2592,1058],{"id":1057},[12,2594,2595,2596,2599],{},"One of the most reliable pieces of advice for real estate professionals is to build a habit of handwritten communication. You likely started your career by writing notes to your sphere of influence after passing your real estate exam. You may regularly send ",[31,2597,2598],{"href":904},"handwritten thank you notes"," to clients after each closing or to mark the anniversary of their purchase.",[12,2601,2602],{},"But what if you could amplify the scale and impact of your handwritten notes while adding features that make them measurably more effective? With tracking capabilities and modern automation, you can combine the personal appeal of handwriting with the efficiency of data-driven marketing.",[12,2604,2605],{},[58,2606],{"alt":2607,"src":2608},"Handwritten direct mail automation workflow for real estate showing personalization, tracking, and follow-up","assets\u002Fimages\u002Freal-estate-direct-mail-automation-workflow.webp",[63,2610,2612],{"id":2611},"the-tangible-benefits-of-direct-mail","The tangible benefits of direct mail",[12,2614,2615],{},"There are few feelings as memorable as receiving a piece of handwritten mail. Whether it's a card on your birthday or a letter from an old friend, the right words at the right time can become a keepsake and a reminder of a genuine connection.",[12,2617,2618],{},"Tapping into that kind of emotional response is what effective marketing—and relationship building—is all about. When you add a thoughtful message to handwritten correspondence, you elevate the words themselves. Your message carries more weight than it would in an email or text.",[12,2620,2621],{},"In an era of information overload, handwritten cards cut through the clutter of pre-printed greetings and generic marketing collateral. They don't get tossed in the recycling bin with other junk mail—giving your message the opportunity to actually work for your real estate business.",[63,2623,2625],{"id":2624},"the-limitations-of-traditional-mailing","The limitations of traditional mailing",[12,2627,2628],{},"If handwritten correspondence is so effective, why don't more real estate professionals do it consistently? Two common barriers:",[86,2630,2632],{"id":2631},"lack-of-tracking-and-roi-measurement","Lack of tracking and ROI measurement",[12,2634,2635],{},"When you send a card or letter to someone in your sphere, you may never know if they received it or what effect it had. You might feel awkward asking, and without data, you can't measure what's working.",[86,2637,2639],{"id":2638},"scaling-challenges","Scaling challenges",[12,2641,2642],{},"To have significant impact, you'd need to spend hours handwriting notes and envelopes, stamping them, and mailing them. To scale for a larger audience with traditional methods, you'd lose the personalization that makes handwritten letters effective in the first place—trading handwriting for printing, trading stamps for meter marks.",[63,2644,2646],{"id":2645},"how-to-make-direct-mail-work-harder-for-real-estate","How to make direct mail work harder for real estate",[12,2648,2649,2650,2653],{},"What if you could have the benefits of handwritten direct mail scaled for a larger sphere or ",[31,2651,2652],{"href":1070},"geographic farm","? Here's how to create direct mail that combines thoughtful notes with modern marketing strategy.",[86,2655,2657],{"id":2656},"make-it-more-efficient","Make it more efficient",[12,2659,2660],{},"Rather than spending hours writing letters yourself, use automation that doesn't sacrifice authenticity. Scribeless uses robotic pens with real ballpoint ink to write your notes, creating a consistent look that's virtually indistinguishable from hand-written correspondence.",[12,2662,2663],{},"This means you can send hundreds or thousands of personalized notes without the time investment of writing each one yourself.",[86,2665,2667],{"id":2666},"make-it-more-comprehensive","Make it more comprehensive",[12,2669,2670,2671,2674],{},"Beyond just writing, you need content that resonates. The most effective ",[31,2672,2673],{"href":527},"real estate letters"," are meaningful and sound like you wrote them yourself. With the right platform, your correspondence becomes physical mail designed for measurable results.",[86,2676,2678],{"id":2677},"make-it-trackable","Make it trackable",[12,2680,2681,2682,2685],{},"To manage your marketing budget effectively, you need to know what's working. ",[31,2683,2684],{"href":786},"Trackable QR codes and custom URLs"," let you see who's engaging with your direct mail content. You'll know when recipients visit your landing page, giving you the data to follow up more effectively and calculate your actual return on investment.",[86,2687,2689],{"id":2688},"make-it-more-targeted","Make it more targeted",[12,2691,2692],{},"As you gather engagement data, your correspondence becomes more targeted over time. Understanding which audiences respond to your notes lets you refine your mailing lists and message. You can direct your content to the most engaged segments, improving efficiency and results.",[12,2694,2695,2696,2699],{},"This data-driven approach to ",[31,2697,2698],{"href":33},"finding seller leads"," means every campaign builds on the last.",[86,2701,2703],{"id":2702},"keep-the-personal-touch","Keep the personal touch",[12,2705,2706,2707,769],{},"Every envelope is handwritten and bears a real first-class postage stamp. This keeps your direct mail from looking like a mass-mailed advertisement and makes it more likely to get opened and read—putting your message across more effectively than generic ",[31,2708,2709],{"href":288},"advertising methods",[63,2711,2713],{"id":2712},"the-scribeless-approach","The Scribeless approach",[12,2715,2716],{},"Taking care of your clients and nurturing leads is your job. Scribeless helps forge the connections that build your sphere of influence and keep you top of mind in your target markets—while giving you the tracking and automation you need to improve ROI over time (instead of guessing).",[12,2718,2719],{},"Handwritten correspondence remains one of the best ways to make a lasting impression on your sphere of influence, geographic farm, or the area around your latest listing. Scribeless makes it scalable and trackable by adding modern features to authentic handwritten content.",[12,2721,2722,548,2725,2054,2728,2731],{},[39,2723,2724],{},"Ready to see the difference?",[31,2726,554],{"href":551,"rel":2727},[553],[31,2729,560],{"href":558,"rel":2730},[553]," to discuss how handwritten mail can work for your real estate business.",{"title":595,"searchDepth":596,"depth":596,"links":2733},[2734,2735,2736,2740,2747],{"id":1057,"depth":596,"text":1058},{"id":2611,"depth":596,"text":2612},{"id":2624,"depth":596,"text":2625,"children":2737},[2738,2739],{"id":2631,"depth":601,"text":2632},{"id":2638,"depth":601,"text":2639},{"id":2645,"depth":596,"text":2646,"children":2741},[2742,2743,2744,2745,2746],{"id":2656,"depth":601,"text":2657},{"id":2666,"depth":601,"text":2667},{"id":2677,"depth":601,"text":2678},{"id":2688,"depth":601,"text":2689},{"id":2702,"depth":601,"text":2703},{"id":2712,"depth":596,"text":2713},"2026-04-20","04.20.2026","Make real estate direct mail work harder with better targeting, tracking, automation, and handwritten personalization.","Direct mail campaigns for real estate",{},"Make Your Direct Mail Campaigns Work Harder for Real Estate","\u002Fblog\u002Fmake-your-direct-mail-campaigns-work-harder-real-estate",{"description":2750},"make-your-direct-mail-campaigns-work-harder-real-estate","blog\u002Fmake-your-direct-mail-campaigns-work-harder-real-estate","Learn how to scale handwritten direct mail for real estate with tracking, targeting, and automation. Combine the personal touch of handwriting with modern marketing efficiency.","6971577e1aea5402b00572ee","LLtjUbQTWIkkPzTDwldZlEjLZBOWlv9_pXqRmgz6DUY",{"id":2762,"title":2763,"blog_updated_date":7,"blog_updated_date_display":7,"body":2764,"category":637,"date":3138,"date_display":3139,"description":3140,"essential_reading":640,"extension":641,"image":642,"image_alt":3141,"meta":3142,"name":3143,"navigation":646,"path":3144,"pillar":648,"scheduled_publish_date":3138,"seo":3145,"slug":3146,"status":652,"stem":3147,"summary":3148,"webflow_html_path":7,"webflow_item_id":3149,"__hash__":3150},"blog\u002Fblog\u002Ffrom-pen-to-print-handwritten-cards-vs-postcards.md","From Pen To Print Handwritten Cards Vs Postcards",{"type":9,"value":2765,"toc":3102},[2766,2769,2772,2776,2779,2783,2786,2790,2793,2797,2800,2804,2807,2811,2814,2818,2821,2825,2828,2832,2835,2839,2842,2846,2849,2853,2856,2882,2888,2892,2895,2908,2914,2918,2921,2935,2941,2945,2948,2962,2968,2972,2975,2979,2982,2995,3001,3006,3010,3013,3017,3020,3024,3027,3031,3034,3038,3041,3045,3048,3052,3055,3059,3065,3067,3071,3074,3078,3081,3085,3088,3090],[12,2767,2768],{},"In an era where digital marketing dominates real estate, physical mail remains one of the most underutilized competitive advantages available to agents. But not all mail is created equal. While standard postcards often end up in the recycling bin alongside pizza flyers and furniture catalogs, handwritten greeting cards command attention and drive action.",[12,2770,2771],{},"This guide breaks down why handwritten cards outperform traditional postcards, what makes an effective card, and the templates that top-performing agents use to generate leads consistently.",[63,2773,2775],{"id":2774},"why-handwritten-greeting-cards-outperform-postcards","Why Handwritten Greeting Cards Outperform Postcards",[12,2777,2778],{},"The difference between a handwritten card and a printed postcard isn't just aesthetic—it's psychological. Here's why the distinction matters for your real estate marketing:",[86,2780,2782],{"id":2781},"they-actually-get-opened","They Actually Get Opened",[12,2784,2785],{},"Standard real estate postcards have an attention problem. Most recipients make a split-second decision at the mailbox, and glossy, mass-produced mailers often lose that battle. Handwritten cards, by contrast, trigger curiosity. When was the last time you threw away an envelope that looked like it came from a friend?",[86,2787,2789],{"id":2788},"they-create-emotional-connection","They Create Emotional Connection",[12,2791,2792],{},"Real estate is a relationship business. A handwritten card signals effort, intentionality, and genuine care—qualities that matter when someone is making the biggest financial decision of their life. This personal touch activates the reciprocity principle: the effort invested creates a subtle social obligation to respond.",[86,2794,2796],{"id":2795},"theyre-cost-effective-at-scale","They're Cost-Effective at Scale",[12,2798,2799],{},"Many agents assume handwritten outreach doesn't scale. With platforms like Scribeless, you can send hundreds or thousands of personalized handwritten cards without spending hours at your desk. The cost per impression is higher than digital ads, but the cost per qualified lead is often significantly lower due to dramatically better response rates.",[86,2801,2803],{"id":2802},"they-stand-out-in-a-crowded-market","They Stand Out in a Crowded Market",[12,2805,2806],{},"Your competitors are sending the same templated postcards from the same print shops. A handwritten card immediately differentiates you. It says you're willing to go the extra mile—exactly the message you want to send to potential sellers evaluating which agent to trust with their listing.",[63,2808,2810],{"id":2809},"key-factors-for-crafting-effective-real-estate-cards","Key Factors for Crafting Effective Real Estate Cards",[12,2812,2813],{},"Not all handwritten cards perform equally. Here's what separates high-converting cards from those that fall flat:",[86,2815,2817],{"id":2816},"design-and-visual-appeal","Design and Visual Appeal",[12,2819,2820],{},"Keep it clean and professional. A handwritten card doesn't need to look homemade—it needs to look intentional. Use quality card stock, a consistent color palette that reflects your brand, and leave adequate white space for your message to breathe.",[86,2822,2824],{"id":2823},"clear-compelling-ctas","Clear, Compelling CTAs",[12,2826,2827],{},"Every card needs a next step. Whether it's scheduling a home valuation, attending an open house, or simply visiting your website, make the action obvious and easy. Include your phone number, email, and a QR code linking to your scheduling page.",[86,2829,2831],{"id":2830},"strategic-personalization","Strategic Personalization",[12,2833,2834],{},"Generic messages get generic results. Reference the recipient's neighborhood, a recent local sale, or a specific detail that shows you've done your homework. Personalization signals that this isn't a mass mailing—it's a direct communication.",[86,2836,2838],{"id":2837},"right-sized-format","Right-Sized Format",[12,2840,2841],{},"Greeting cards offer more real estate (pun intended) than postcards for your message, while still fitting standard postal rates. The folded format also creates a reveal moment that increases engagement. For most campaigns, a standard A2 or A6 card size hits the sweet spot between presence and practicality.",[63,2843,2845],{"id":2844},"proven-greeting-card-templates-for-real-estate","Proven Greeting Card Templates for Real Estate",[12,2847,2848],{},"Here are the card types that consistently drive results for real estate professionals:",[86,2850,2852],{"id":2851},"just-sold-card","Just Sold Card",[12,2854,2855],{},"Leverage your recent success to generate nearby interest. Neighbors are always curious about local sale prices.",[12,2857,2858,2862,2863,2866,2867,2870,2871,2874,2875,2878,2879,1194],{},[2859,2860,2861],"em",{},"Example:","\n\"Dear ",[1191,2864,2865],{},"Name",", I'm thrilled to share that ",[1191,2868,2869],{},"Address"," just sold for ",[1191,2872,2873],{},"Price","! As activity in ",[1191,2876,2877],{},"Neighborhood"," continues, I thought you might be curious about what this means for your home's value. I'd be happy to provide a complimentary market analysis—no obligation, just information. Warmly, ",[1191,2880,2881],{},"Your Name",[12,2883,2884],{},[58,2885],{"alt":2886,"src":2887},"Just sold handwritten greeting card example for real estate agents","assets\u002Fimages\u002Freal-estate-handwritten-just-sold.webp",[86,2889,2891],{"id":2890},"just-listed-card","Just Listed Card",[12,2893,2894],{},"Create buzz around new listings while positioning yourself as the active agent in the area.",[12,2896,2897,2862,2899,2901,2902,2904,2905,2907],{},[2859,2898,2861],{},[1191,2900,2865],{},", I wanted to give you a heads-up that ",[1191,2903,2869],{}," is coming on the market this week. If you know anyone looking to move to ",[1191,2906,2877],{},", I'd love to connect with them. And if you've been considering your own move, let's chat—the market is presenting some interesting opportunities right now.\"",[12,2909,2910],{},[58,2911],{"alt":2912,"src":2913},"Just listed handwritten greeting card example for real estate agents","assets\u002Fimages\u002Freal-estate-handwritten-just-listed.webp",[86,2915,2917],{"id":2916},"open-house-invitation","Open House Invitation",[12,2919,2920],{},"Transform standard open house marketing into a personal invitation that drives attendance.",[12,2922,2923,2862,2925,2927,2928,2930,2931,2934],{},[2859,2924,2861],{},[1191,2926,2865],{},", You're invited to a special preview of ",[1191,2929,2869],{}," this Saturday from 1-4pm. I thought of you because ",[1191,2932,2933],{},"specific reason—proximity, home style, etc.",". Stop by for a tour—I'd love to see you there and share what's happening in our local market.\"",[12,2936,2937],{},[58,2938],{"alt":2939,"src":2940},"Open house invitation handwritten greeting card example for real estate agents","assets\u002Fimages\u002Freal-estate-handwritten-open-house.webp",[86,2942,2944],{"id":2943},"market-update-card","Market Update Card",[12,2946,2947],{},"Position yourself as a local expert by delivering valuable, timely information.",[12,2949,2950,2862,2952,2954,2955,2957,2958,2961],{},[2859,2951,2861],{},[1191,2953,2865],{},", Quick market update for ",[1191,2956,2877],{},": ",[1191,2959,2960],{},"2-3 relevant data points about prices, inventory, or days on market",". If you've been curious about how these trends affect your home's value, I'm happy to run the numbers. No pressure—just useful information from your neighbor in real estate.\"",[12,2963,2964],{},[58,2965],{"alt":2966,"src":2967},"Neighborhood market update handwritten greeting card example for real estate agents","assets\u002Fimages\u002Freal-estate-handwritten-market-update.webp",[86,2969,2971],{"id":2970},"recipe-or-seasonal-card","Recipe or Seasonal Card",[12,2973,2974],{},"Build long-term brand awareness with cards that provide value beyond real estate. A seasonal recipe, holiday greeting, or local event guide gives recipients a reason to keep your card—and your name—visible.",[86,2976,2978],{"id":2977},"introduction-card","Introduction Card",[12,2980,2981],{},"Perfect for geographic farming or when entering a new market.",[12,2983,2984,2862,2986,2988,2989,2991,2992,2994],{},[2859,2985,2861],{},[1191,2987,2865],{},", I wanted to introduce myself—I'm ",[1191,2990,2881],{},", and I specialize in helping families in ",[1191,2993,2877],{}," navigate the real estate market. Whether you're years away from a move or just curious about your home's current value, I'm always happy to be a resource. Here's to being neighbors!\"",[12,2996,2997],{},[58,2998],{"alt":2999,"src":3000},"Introduction handwritten greeting card example for real estate agents","assets\u002Fimages\u002Freal-estate-handwritten-introduction.webp",[12,3002,3003,3004,769],{},"For more templates and strategies, see our guide on ",[31,3005,1130],{"href":904},[63,3007,3009],{"id":3008},"how-to-use-handwritten-cards-for-lead-generation","How to Use Handwritten Cards for Lead Generation",[12,3011,3012],{},"Having great cards is only half the equation. Here's how to deploy them strategically:",[86,3014,3016],{"id":3015},"know-your-audience","Know Your Audience",[12,3018,3019],{},"Segment your mailing list by intent and timing. Past clients, geographic farm areas, expired listings, and FSBOs all require different messaging. The more targeted your list, the higher your response rate.",[86,3021,3023],{"id":3022},"keep-your-message-focused","Keep Your Message Focused",[12,3025,3026],{},"One card, one purpose. Don't try to announce a new listing, share market stats, and ask for referrals in the same message. Clarity drives action.",[86,3028,3030],{"id":3029},"use-high-quality-visuals","Use High-Quality Visuals",[12,3032,3033],{},"If including property photos, ensure they're professionally shot. A grainy smartphone image undermines the premium feel of a handwritten card.",[86,3035,3037],{"id":3036},"highlight-your-unique-value","Highlight Your Unique Value",[12,3039,3040],{},"What makes you different from the other 50 agents in your market? Whether it's your negotiation track record, local expertise, or marketing approach, your card should communicate why you specifically are the right choice.",[86,3042,3044],{"id":3043},"include-a-unique-offer","Include a Unique Offer",[12,3046,3047],{},"Give recipients a reason to act now. A free home valuation, exclusive market report, or early access to coming-soon listings creates urgency and provides clear value.",[86,3049,3051],{"id":3050},"test-and-measure","Test and Measure",[12,3053,3054],{},"Track response rates by campaign type, neighborhood, and message variation. Use unique phone numbers or QR codes to attribute responses accurately. What gets measured gets improved.",[86,3056,3058],{"id":3057},"follow-up-consistently","Follow Up Consistently",[12,3060,3061,3062,769],{},"A single touchpoint rarely closes a deal. Plan a cadence of 4-6 touches over several months. Consistency builds familiarity, and familiarity builds trust. Learn more about effective follow-up in our guide to ",[31,3063,3064],{"href":1070},"real estate farming",[63,3066,1994],{"id":1993},[86,3068,3070],{"id":3069},"are-there-legal-considerations-for-real-estate-direct-mail","Are there legal considerations for real estate direct mail?",[12,3072,3073],{},"Yes. Follow your state’s real estate advertising rules and your brokerage disclosure requirements (including license\u002Fbrokerage identifiers where required). If you’re unsure, ask your broker or compliance team before scaling.",[86,3075,3077],{"id":3076},"how-often-should-i-send-cards","How often should I send cards?",[12,3079,3080],{},"For geographic farming, monthly touches maintain top-of-mind awareness without overwhelming recipients. For specific campaigns (just sold, open house), timing should align with the event. Past clients benefit from quarterly touchpoints to nurture referral relationships.",[86,3082,3084],{"id":3083},"what-response-rates-can-i-expect","What response rates can I expect?",[12,3086,3087],{},"Response rates vary widely based on list quality, offer, timing, and follow-up. The useful benchmark is your own baseline: run small tests by neighborhood and message type, track replies, and iterate on what actually converts into valuations and listings.",[959,3089],{},[12,3091,3092,3095,3096,3101],{},[39,3093,3094],{},"Ready to stand out in your market?"," Scribeless makes it easy to send personalized handwritten cards at scale—no writer's cramp required. ",[31,3097,3100],{"href":3098,"rel":3099},"https:\u002F\u002Fscribeless.co",[553],"See how it works"," and start turning mailboxes into listing opportunities.",{"title":595,"searchDepth":596,"depth":596,"links":3103},[3104,3110,3116,3124,3133],{"id":2774,"depth":596,"text":2775,"children":3105},[3106,3107,3108,3109],{"id":2781,"depth":601,"text":2782},{"id":2788,"depth":601,"text":2789},{"id":2795,"depth":601,"text":2796},{"id":2802,"depth":601,"text":2803},{"id":2809,"depth":596,"text":2810,"children":3111},[3112,3113,3114,3115],{"id":2816,"depth":601,"text":2817},{"id":2823,"depth":601,"text":2824},{"id":2830,"depth":601,"text":2831},{"id":2837,"depth":601,"text":2838},{"id":2844,"depth":596,"text":2845,"children":3117},[3118,3119,3120,3121,3122,3123],{"id":2851,"depth":601,"text":2852},{"id":2890,"depth":601,"text":2891},{"id":2916,"depth":601,"text":2917},{"id":2943,"depth":601,"text":2944},{"id":2970,"depth":601,"text":2971},{"id":2977,"depth":601,"text":2978},{"id":3008,"depth":596,"text":3009,"children":3125},[3126,3127,3128,3129,3130,3131,3132],{"id":3015,"depth":601,"text":3016},{"id":3022,"depth":601,"text":3023},{"id":3029,"depth":601,"text":3030},{"id":3036,"depth":601,"text":3037},{"id":3043,"depth":601,"text":3044},{"id":3050,"depth":601,"text":3051},{"id":3057,"depth":601,"text":3058},{"id":1993,"depth":596,"text":1994,"children":3134},[3135,3136,3137],{"id":3069,"depth":601,"text":3070},{"id":3076,"depth":601,"text":3077},{"id":3083,"depth":601,"text":3084},"2026-04-13","04.13.2026","Compare handwritten greeting cards and real estate postcards to choose the right format for seller leads and follow-up.","Handwritten real estate greeting cards",{},"From Pen to Print: Handwritten Greeting Cards vs Real Estate Postcards","\u002Fblog\u002Ffrom-pen-to-print-handwritten-cards-vs-postcards",{"description":3140},"from-pen-to-print-handwritten-cards-vs-postcards","blog\u002Ffrom-pen-to-print-handwritten-cards-vs-postcards","A practical comparison for real estate agents: when handwritten greeting cards beat standard postcards, what to write, and how to build a repeatable direct mail cadence that generates seller leads.","6971577d1052db49ed3eaf2d","HQ_zZUhRSDe9UE-2X_vdlCuWFFRQX4L2AsqzJNqfV2o",{"id":3152,"title":3153,"blog_updated_date":7,"blog_updated_date_display":7,"body":3154,"category":637,"date":3664,"date_display":3665,"description":3666,"essential_reading":640,"extension":641,"image":642,"image_alt":3667,"meta":3668,"name":3669,"navigation":646,"path":3670,"pillar":648,"scheduled_publish_date":3664,"seo":3671,"slug":3672,"status":652,"stem":3673,"summary":3674,"webflow_html_path":7,"webflow_item_id":3675,"__hash__":3676},"blog\u002Fblog\u002Fessential-real-estate-marketing-tools.md","Essential Real Estate Marketing Tools",{"type":9,"value":3155,"toc":3639},[3156,3160,3163,3166,3169,3174,3178,3181,3184,3201,3204,3208,3211,3216,3248,3251,3255,3258,3263,3295,3298,3302,3305,3308,3322,3325,3329,3332,3335,3340,3370,3373,3379,3384,3388,3391,3396,3426,3429,3433,3436,3441,3461,3467,3471,3474,3479,3505,3508,3512,3515,3519,3522,3526,3533,3537,3540,3544,3547,3551,3554,3558,3561,3564,3585,3588,3590,3594,3597,3601,3610,3614,3617,3621,3624,3627],[63,3157,3159],{"id":3158},"the-challenge-standing-out-in-a-crowded-market","The Challenge: Standing Out in a Crowded Market",[12,3161,3162],{},"The real estate market is one of the most competitive industries. With millions of licensed agents in the US alone, vying for clients and listings is a constant challenge. Market fluctuations and shifting buyer sentiment only add to the pressure.",[12,3164,3165],{},"The agents who thrive are those who leverage the right marketing tools - not just one or two, but a strategic mix that covers digital and physical touchpoints. With the right stack, you can streamline campaigns, optimize lead generation, and build the kind of presence that keeps you top-of-mind when it matters most.",[12,3167,3168],{},"This guide covers the essential categories of marketing tools every real estate professional should consider, including a high-impact channel many agents overlook: handwritten direct mail.",[12,3170,3171],{},[58,3172],{"alt":3173,"src":688},"Real estate marketing toolkit illustration showing CRM, social media, email automation, website, and direct mail",[63,3175,3177],{"id":3176},"understanding-real-estate-marketing-tools","Understanding Real Estate Marketing Tools",[12,3179,3180],{},"Real estate professionals deal with high lead volumes and long sales cycles. You're sifting through data to qualify buyers, sellers, and renters while maintaining relationships with past clients who might refer you business years down the line.",[12,3182,3183],{},"The right tools help you:",[43,3185,3186,3189,3192,3195,3198],{},[46,3187,3188],{},"Organize and manage contact information at scale",[46,3190,3191],{},"Track communication history across channels",[46,3193,3194],{},"Schedule follow-ups automatically",[46,3196,3197],{},"Streamline lead nurturing from first touch to close",[46,3199,3200],{},"Measure what's working (and what isn't)",[12,3202,3203],{},"Let's break down the essential categories.",[63,3205,3207],{"id":3206},"_1-customer-relationship-management-crm-tools","1. Customer Relationship Management (CRM) Tools",[12,3209,3210],{},"A CRM is the backbone of any real estate marketing operation. It centralizes your contacts, tracks every interaction, and helps you stay organized as your pipeline grows.",[12,3212,3213],{},[39,3214,3215],{},"Key benefits:",[43,3217,3218,3224,3230,3236,3242],{},[46,3219,3220,3223],{},[39,3221,3222],{},"Organization",": Keep all prospect and client data in one place, accessible from anywhere",[46,3225,3226,3229],{},[39,3227,3228],{},"Lead tracking",": See where each contact is in the buying or selling journey",[46,3231,3232,3235],{},[39,3233,3234],{},"Workflow automation",": Trigger follow-up sequences based on actions or time intervals",[46,3237,3238,3241],{},[39,3239,3240],{},"Data analysis",": Identify which lead sources and campaigns deliver the best ROI",[46,3243,3244,3247],{},[39,3245,3246],{},"Team collaboration",": Share information across your brokerage without losing context",[12,3249,3250],{},"Popular options include HubSpot, Follow Up Boss, and real estate-specific platforms like kvCORE. The best choice depends on your team size and integration needs.",[63,3252,3254],{"id":3253},"_2-social-media-marketing-tools","2. Social Media Marketing Tools",[12,3256,3257],{},"Social media is where many prospects first encounter your brand. Managing multiple platforms manually is unsustainable - scheduling and analytics tools are essential.",[12,3259,3260],{},[39,3261,3262],{},"Tools to consider:",[43,3264,3265,3271,3277,3283,3289],{},[46,3266,3267,3270],{},[39,3268,3269],{},"Hootsuite \u002F Buffer",": Schedule posts across platforms, track engagement, and manage multiple accounts",[46,3272,3273,3276],{},[39,3274,3275],{},"Sprout Social",": More robust analytics and social listening capabilities",[46,3278,3279,3282],{},[39,3280,3281],{},"Meta Business Suite",": Essential for managing Facebook and Instagram presence",[46,3284,3285,3288],{},[39,3286,3287],{},"LinkedIn Sales Navigator",": Valuable for connecting with investors, developers, and high-net-worth clients",[46,3290,3291,3294],{},[39,3292,3293],{},"YouTube Studio",": For agents investing in video content and virtual tours",[12,3296,3297],{},"The key is consistency. Pick the platforms where your target clients spend time, then use tools to maintain a regular posting schedule.",[63,3299,3301],{"id":3300},"_3-email-marketing-and-automation-tools","3. Email Marketing and Automation Tools",[12,3303,3304],{},"Email remains one of the highest-ROI marketing channels—especially when you’re emailing people who already know you (past clients, warm leads, and your farm).",[12,3306,3307],{},"Effective email marketing tools let you:",[43,3309,3310,3313,3316,3319],{},[46,3311,3312],{},"Segment your list by buyer type, price range, or stage in the journey",[46,3314,3315],{},"Create automated drip sequences for new leads",[46,3317,3318],{},"Send market updates and new listing alerts",[46,3320,3321],{},"Track opens, clicks, and responses to optimize over time",[12,3323,3324],{},"Platforms like Mailchimp, Constant Contact, and ActiveCampaign offer real estate templates and integrations with most CRMs.",[63,3326,3328],{"id":3327},"_4-handwritten-direct-mail-tools","4. Handwritten Direct Mail Tools",[12,3330,3331],{},"Here's where most agents miss an opportunity. While everyone's focused on digital channels, physical mail - especially handwritten notes - cuts through the noise in ways email cannot.",[12,3333,3334],{},"In practice, physical mail can drive higher response than digital when it’s targeted and relevant—especially when it looks personal instead of mass-produced. Handwritten mail tends to work well because it signals genuine effort.",[12,3336,3337],{},[39,3338,3339],{},"Why handwritten mail works for real estate:",[43,3341,3342,3348,3354,3362],{},[46,3343,3344,3347],{},[39,3345,3346],{},"Memorable touchpoints",": A handwritten note sits on a kitchen counter for days. An email gets deleted in seconds.",[46,3349,3350,3353],{},[39,3351,3352],{},"Relationship building",": Perfect for thanking past clients, congratulating new homeowners, or reaching out to FSBOs",[46,3355,3356,2957,3359],{},[39,3357,3358],{},"Geographic farming",[31,3360,3361],{"href":1070},"Consistent handwritten outreach builds recognition in target neighborhoods",[46,3363,3364,2957,3367],{},[39,3365,3366],{},"Listing acquisition",[31,3368,3369],{"href":904},"Personalized letters to potential sellers outperform generic mailers",[12,3371,3372],{},"The challenge has always been scale. Writing hundreds of notes by hand isn't practical. That's where automation meets personalization.",[12,3374,3375,3378],{},[39,3376,3377],{},"Platforms like Scribeless"," use robotic technology to produce genuinely handwritten notes at scale - real pen on real paper, with your message and signature. You get the impact of a personal touch without spending hours writing. Integrate with your CRM to trigger notes based on milestones: closed deals, listing anniversaries, birthdays, or just-listed notifications to neighbors.",[12,3380,3381,769],{},[31,3382,3383],{"href":527},"Learn how top agents use handwritten mail to win more listings",[63,3385,3387],{"id":3386},"_5-website-and-seo-tools","5. Website and SEO Tools",[12,3389,3390],{},"Your website is your digital storefront. It needs to load fast, display properly on mobile, and rank for searches your prospects are making.",[12,3392,3393],{},[39,3394,3395],{},"Essentials:",[43,3397,3398,3404,3410,3420],{},[46,3399,3400,3403],{},[39,3401,3402],{},"Responsive design",": Most real estate browsing happens on mobile—your site should feel fast and effortless on a phone",[46,3405,3406,3409],{},[39,3407,3408],{},"IDX integration",": Display MLS listings directly on your site (WordPress plugins make this straightforward)",[46,3411,3412,3415,3416,3419],{},[39,3413,3414],{},"Local SEO",": Optimize for \"",[1191,3417,3418],{},"your city"," real estate agent\" and neighborhood-specific terms",[46,3421,3422,3425],{},[39,3423,3424],{},"Lead capture",": Forms, chat widgets, and property alerts to convert visitors",[12,3427,3428],{},"Google Search Console and Google Analytics are free and essential for understanding how prospects find you.",[63,3430,3432],{"id":3431},"_6-content-creation-and-design-tools","6. Content Creation and Design Tools",[12,3434,3435],{},"Consistent visual branding builds recognition. You don't need a design degree - modern tools make professional-looking content accessible.",[12,3437,3438],{},[39,3439,3440],{},"Popular options:",[43,3442,3443,3449,3455],{},[46,3444,3445,3448],{},[39,3446,3447],{},"Canva",": Templates for social posts, flyers, and presentations",[46,3450,3451,3454],{},[39,3452,3453],{},"Adobe Express",": Quick graphics with more customization than Canva",[46,3456,3457,3460],{},[39,3458,3459],{},"Loom \u002F Vidyard",": Record video walkthroughs and personalized messages",[12,3462,3463,3464,769],{},"The goal is a consistent look and feel across every touchpoint - from your Instagram posts to your listing presentations to ",[31,3465,3466],{"href":288},"your direct mail pieces",[63,3468,3470],{"id":3469},"_7-marketing-analytics-and-optimization-tools","7. Marketing Analytics and Optimization Tools",[12,3472,3473],{},"What gets measured gets improved. Track performance across channels to understand where your leads actually come from.",[12,3475,3476],{},[39,3477,3478],{},"Key tools:",[43,3480,3481,3487,3493,3499],{},[46,3482,3483,3486],{},[39,3484,3485],{},"Google Analytics",": Website traffic, user behavior, and conversion tracking",[46,3488,3489,3492],{},[39,3490,3491],{},"Call tracking software",": Attribute phone leads to specific campaigns",[46,3494,3495,3498],{},[39,3496,3497],{},"A\u002FB testing tools",": Test different headlines, images, and CTAs to improve conversion rates",[46,3500,3501,3504],{},[39,3502,3503],{},"Attribution software",": Connect the dots between first touch and closed deal",[12,3506,3507],{},"Most agents underinvest in analytics. The ones who track rigorously can double down on what works and cut what doesn't.",[63,3509,3511],{"id":3510},"building-your-real-estate-marketing-strategy","Building Your Real Estate Marketing Strategy",[12,3513,3514],{},"Tools are only effective within a coherent strategy. Here's how to put the pieces together:",[86,3516,3518],{"id":3517},"develop-a-comprehensive-marketing-plan","Develop a Comprehensive Marketing Plan",[12,3520,3521],{},"Map out your goals, target audiences, channels, and budget. Document which tools you'll use for each function. Review quarterly and adjust based on results.",[86,3523,3525],{"id":3524},"generate-qualified-leads-and-referrals","Generate Qualified Leads and Referrals",[12,3527,3528,3529,3532],{},"Combine inbound tactics (SEO, content marketing) with outbound (direct mail, cold outreach). ",[31,3530,3531],{"href":33},"Finding motivated seller leads"," requires a multi-channel approach - no single source will fill your pipeline.",[86,3534,3536],{"id":3535},"leverage-online-platforms","Leverage Online Platforms",[12,3538,3539],{},"Use social media and paid advertising to expand reach. Target specific demographics and geographic areas. Retarget website visitors who didn't convert.",[86,3541,3543],{"id":3542},"build-brand-awareness-through-consistency","Build Brand Awareness Through Consistency",[12,3545,3546],{},"Every touchpoint should reinforce your brand. Use consistent colors, messaging, and tone across digital and physical channels. Agents who show up consistently - online and in the mailbox - stay top-of-mind.",[86,3548,3550],{"id":3549},"host-webinars-and-virtual-events","Host Webinars and Virtual Events",[12,3552,3553],{},"Educational content positions you as an expert. First-time buyer workshops, market update webinars, and investment seminars can all generate leads while building credibility.",[63,3555,3557],{"id":3556},"the-multi-channel-advantage","The Multi-Channel Advantage",[12,3559,3560],{},"The most successful agents don't rely on a single channel. They combine digital and physical touchpoints to reach prospects wherever they are.",[12,3562,3563],{},"A typical high-performing sequence might look like:",[3565,3566,3567,3570,3573,3576,3579,3582],"ol",{},[46,3568,3569],{},"Prospect finds you through Google search",[46,3571,3572],{},"They visit your site and download a market report",[46,3574,3575],{},"Automated email sequence nurtures the relationship",[46,3577,3578],{},"You send a handwritten note thanking them for their interest",[46,3580,3581],{},"Retargeting ads keep you visible as they browse",[46,3583,3584],{},"When they're ready to move, you're the obvious choice",[12,3586,3587],{},"Each channel reinforces the others. The handwritten note, in particular, differentiates you from every other agent sending automated emails.",[63,3589,1994],{"id":1993},[86,3591,3593],{"id":3592},"can-real-estate-marketing-tools-help-target-specific-demographics","Can real estate marketing tools help target specific demographics?",[12,3595,3596],{},"Yes. Most digital platforms offer demographic and geographic targeting. For hyperlocal marketing - targeting specific neighborhoods or zip codes - direct mail is particularly effective. You can send handwritten notes to every homeowner on a block without wasting budget on renters or out-of-area prospects.",[86,3598,3600],{"id":3599},"are-there-integration-tools-for-real-estate-marketing","Are there integration tools for real estate marketing?",[12,3602,3603,3604,3609],{},"Absolutely. WordPress IDX plugins display MLS listings on your site. Zapier connects tools that don't have native integrations. Most CRMs integrate with email platforms, and ",[31,3605,3608],{"href":3606,"rel":3607},"https:\u002F\u002Fwww.scribeless.co\u002Fintegrations",[553],"Scribeless integrates with leading CRMs"," to trigger handwritten mail automatically.",[86,3611,3613],{"id":3612},"which-digital-strategies-should-real-estate-agents-prioritize","Which digital strategies should real estate agents prioritize?",[12,3615,3616],{},"Focus on content marketing (blogs, video, social) to build organic traffic. Invest in SEO to rank for local searches. Use PPC advertising for immediate lead generation while organic efforts build momentum. And don't neglect direct mail - it's the physical channel that complements your digital presence.",[63,3618,3620],{"id":3619},"take-your-marketing-to-the-next-level","Take Your Marketing to the Next Level",[12,3622,3623],{},"Standing out in real estate requires more than digital presence alone. The agents who win consistently combine online tools with tangible, personal touchpoints that prospects remember.",[12,3625,3626],{},"Handwritten direct mail is one of the most underutilized tools in real estate marketing. It's also one of the most effective for building relationships and winning listings.",[12,3628,3629,548,3632,2054,3635,3638],{},[39,3630,3631],{},"Ready to see the difference handwritten mail can make?",[31,3633,554],{"href":551,"rel":3634},[553],[31,3636,560],{"href":558,"rel":3637},[553]," about integrating automated handwritten notes into your marketing workflow.",{"title":595,"searchDepth":596,"depth":596,"links":3640},[3641,3642,3643,3644,3645,3646,3647,3648,3649,3650,3657,3658,3663],{"id":3158,"depth":596,"text":3159},{"id":3176,"depth":596,"text":3177},{"id":3206,"depth":596,"text":3207},{"id":3253,"depth":596,"text":3254},{"id":3300,"depth":596,"text":3301},{"id":3327,"depth":596,"text":3328},{"id":3386,"depth":596,"text":3387},{"id":3431,"depth":596,"text":3432},{"id":3469,"depth":596,"text":3470},{"id":3510,"depth":596,"text":3511,"children":3651},[3652,3653,3654,3655,3656],{"id":3517,"depth":601,"text":3518},{"id":3524,"depth":601,"text":3525},{"id":3535,"depth":601,"text":3536},{"id":3542,"depth":601,"text":3543},{"id":3549,"depth":601,"text":3550},{"id":3556,"depth":596,"text":3557},{"id":1993,"depth":596,"text":1994,"children":3659},[3660,3661,3662],{"id":3592,"depth":601,"text":3593},{"id":3599,"depth":601,"text":3600},{"id":3612,"depth":601,"text":3613},{"id":3619,"depth":596,"text":3620},"2026-04-06","04.06.2026","Explore essential real estate marketing tools for lead generation, CRM, automation, direct mail, and relationship nurturing.","Real estate marketing tools",{},"Essential Real Estate Marketing Tools to Stay Ahead of the Competition","\u002Fblog\u002Fessential-real-estate-marketing-tools",{"description":3666},"essential-real-estate-marketing-tools","blog\u002Fessential-real-estate-marketing-tools","Discover the essential marketing tools real estate professionals need to generate leads, nurture relationships, and stand out in a competitive market - from CRMs to handwritten direct mail.","6971577b72a31697dc5c31ba","NLBEyJ4qCoxgKE7eEQLKIn35pzbwC7sR2nmL7XUzh_c",{"id":3678,"title":3679,"blog_updated_date":7,"blog_updated_date_display":7,"body":3680,"category":637,"date":4051,"date_display":4052,"description":4053,"essential_reading":640,"extension":641,"image":642,"image_alt":4054,"meta":4055,"name":4056,"navigation":646,"path":1070,"pillar":648,"scheduled_publish_date":4051,"seo":4057,"slug":4058,"status":652,"stem":4059,"summary":4060,"webflow_html_path":7,"webflow_item_id":4061,"__hash__":4062},"blog\u002Fblog\u002Ffarming-your-way-to-success-real-estate-letters.md","Farming Your Way To Success Real Estate Letters",{"type":9,"value":3681,"toc":4018},[3682,3685,3688,3691,3694,3698,3712,3717,3721,3724,3728,3731,3735,3742,3746,3749,3753,3756,3760,3763,3767,3770,3774,3777,3781,3784,3788,3791,3795,3798,3802,3805,3814,3818,3821,3829,3833,3836,3840,3843,3849,3853,3856,3860,3863,3867,3870,3874,3877,3881,3884,3893,3897,3900,3906,3910,3917,3943,3950,3954,3957,3960,3970,3972,3976,3980,3983,3987,3990,3994,3997,4001,4007,4009],[12,3683,3684],{},"Finding the right marketing strategy can often feel like looking for a needle in a haystack. Among the most effective strategies is a technique known as real estate farming, which involves regular communication with potential clients in a specified geographic area.",[12,3686,3687],{},"One popular method of real estate farming involves sending real estate letters to prospective buyers and sellers. It builds familiarity and trust with your audience over time, positioning you as the neighborhood expert when residents are ready to make a move.",[12,3689,3690],{},"Real estate letters, or farming letters, serve as a direct line of communication between agents and potential clients. These letters introduce you to homeowners in your target area while providing valuable insights into the local market. Done well, they establish you as a knowledgeable resource rather than just another agent competing for attention.",[12,3692,3693],{},"With most home transactions involving an agent, the opportunity is clear. The question is: how do you become the agent they call?",[12,3695,3696],{},[39,3697,41],{},[43,3699,3700,3703,3706],{},[46,3701,3702],{},"Regular communication helps build familiarity and trust with your audience, making you their go-to expert when they have real estate needs",[46,3704,3705],{},"Each letter should provide value to its recipients, positioning yourself as a helpful expert rather than just another salesperson",[46,3707,3708,3709,3711],{},"Personalizing your letters increases their effectiveness, and ",[31,3710,2133],{"href":33}," can outperform standard “bulk” direct mail because they feel intentional (not automated)",[12,3713,3714],{},[58,3715],{"alt":3716,"src":1513},"Geo farming direct mail illustration showing a neighborhood map with targeted letters and consistent touchpoints",[63,3718,3720],{"id":3719},"tips-for-crafting-the-perfect-real-estate-letter","Tips for Crafting the Perfect Real Estate Letter",[12,3722,3723],{},"Creating effective farming letters requires a balance of professionalism and personal connection. Here are the fundamentals:",[86,3725,3727],{"id":3726},"understand-your-audience","Understand Your Audience",[12,3729,3730],{},"Before writing a single word, research your target area. What's the average home value? How long do residents typically stay? Are there specific demographics or life stages you're addressing? This context shapes everything from your tone to your content.",[86,3732,3734],{"id":3733},"be-professional-yet-personal","Be Professional Yet Personal",[12,3736,3737,3738,3741],{},"The most effective farming letters strike a balance between credibility and warmth. Consider ",[31,3739,3740],{"href":904},"sending handwritten farming letters"," to add a personal touch that printed mailers simply cannot match. In a world of digital noise, a handwritten note stands out.",[86,3743,3745],{"id":3744},"use-clear-and-concise-writing","Use Clear and Concise Writing",[12,3747,3748],{},"Your recipients are busy. Get to the point quickly, lead with value, and make your message easy to scan. Short paragraphs and bullet points work well for key information.",[86,3750,3752],{"id":3751},"incorporate-a-call-to-action","Incorporate a Call-to-Action",[12,3754,3755],{},"Every letter needs a clear next step. Whether it's requesting a free home valuation, attending an open house, or simply saving your contact details, tell readers exactly what you want them to do.",[86,3757,3759],{"id":3758},"provide-contact-information","Provide Contact Information",[12,3761,3762],{},"Make it easy for prospects to reach you. Include your phone number, email, and website. Consider adding a QR code that links directly to your contact page or a property search tool.",[86,3764,3766],{"id":3765},"leverage-high-quality-templates","Leverage High-Quality Templates",[12,3768,3769],{},"Starting from proven templates saves time and ensures you hit the right notes. Customize them with your personality and local knowledge to make them your own.",[86,3771,3773],{"id":3772},"proofread","Proofread",[12,3775,3776],{},"Nothing undermines credibility faster than typos or grammatical errors. Read your letter aloud, use spell-check, and have a colleague review it before sending.",[86,3778,3780],{"id":3779},"include-testimonials","Include Testimonials",[12,3782,3783],{},"Social proof matters. A brief quote from a satisfied client adds credibility and helps prospects envision working with you.",[86,3785,3787],{"id":3786},"follow-up","Follow Up",[12,3789,3790],{},"One letter rarely closes a deal. Real estate farming is about consistent presence over time. Plan a cadence of touches throughout the year to stay top of mind.",[63,3792,3794],{"id":3793},"best-real-estate-farming-letter-templates","Best Real Estate Farming Letter Templates",[12,3796,3797],{},"Not sure where to start? Here are ten proven letter types to rotate through your farming campaign:",[86,3799,3801],{"id":3800},"_1-real-estate-agent-introduction-letter","1. Real Estate Agent Introduction Letter",[12,3803,3804],{},"Your first touch with a new farming area. Introduce yourself, share your connection to the community (if any), and explain why you specialize in this neighborhood. Keep it warm and inviting rather than salesy.",[12,3806,3807,3810,3811,3813],{},[2859,3808,3809],{},"Example opening:"," \"As someone who's helped over 40 families find their perfect home in ",[1191,3812,2877],{},", I wanted to introduce myself as your local real estate resource...\"",[86,3815,3817],{"id":3816},"_2-market-update-letter","2. Market Update Letter",[12,3819,3820],{},"Share recent sales data, price trends, and market insights specific to your farming area. Position yourself as the expert who keeps a finger on the pulse of local real estate.",[12,3822,3823,3825,3826,3828],{},[2859,3824,3809],{}," \"Home values in ",[1191,3827,2877],{}," have increased 8% this year. Here's what that means for homeowners like you...\"",[86,3830,3832],{"id":3831},"_3-event-announcement-letter","3. Event Announcement Letter",[12,3834,3835],{},"Hosting a community event, neighborhood cleanup, or homebuyer seminar? Invite your farming area. This builds goodwill and creates face-to-face connection opportunities.",[86,3837,3839],{"id":3838},"_4-home-improvement-tips-letter","4. Home Improvement Tips Letter",[12,3841,3842],{},"Provide genuinely useful content that helps homeowners maintain or increase their property value. This positions you as a helpful resource, not just someone who wants their listing.",[12,3844,3845,3848],{},[2859,3846,3847],{},"Example topics:"," Seasonal maintenance checklists, curb appeal improvements, energy efficiency upgrades",[86,3850,3852],{"id":3851},"_5-pre-foreclosure-letter","5. Pre-Foreclosure Letter",[12,3854,3855],{},"A sensitive but important outreach. Offer help and options to homeowners facing difficult circumstances. Lead with empathy and position yourself as a problem-solver.",[86,3857,3859],{"id":3858},"_6-new-listing-letter","6. New Listing Letter",[12,3861,3862],{},"Just listed a property in the area? Let the neighbors know. Include the listing price and key features. Neighbors often know people looking to move into the area, and it demonstrates your active presence in the market.",[86,3864,3866],{"id":3865},"_7-expired-listing-letter","7. Expired Listing Letter",[12,3868,3869],{},"Reach out to homeowners whose listings expired without selling. Approach with tact, acknowledge their frustration, and offer a fresh perspective on marketing their property.",[86,3871,3873],{"id":3872},"_8-fsbo-prospecting-letter","8. FSBO Prospecting Letter",[12,3875,3876],{},"For-sale-by-owner properties often struggle to close. Offer your expertise without being pushy. Focus on how professional representation can net them more money, even after commission.",[86,3878,3880],{"id":3879},"_9-just-sold-letter","9. Just Sold Letter",[12,3882,3883],{},"Celebrate recent sales in the area. Share the sale price and how quickly it sold. This demonstrates your track record and can prompt homeowners to wonder what their property might be worth.",[12,3885,3886,3888,3889,3892],{},[2859,3887,3809],{}," \"Great news from ",[1191,3890,3891],{},"Street Name","! I just helped the Johnsons sell their home for $25,000 over asking price in just 12 days...\"",[86,3894,3896],{"id":3895},"_10-holiday-or-seasonal-letter","10. Holiday or Seasonal Letter",[12,3898,3899],{},"Thanksgiving, New Year's, or the first day of spring provide natural opportunities to reach out. Keep these lighter in tone and focused on well-wishes, with a subtle reminder of your services.",[12,3901,3902,3905],{},[39,3903,3904],{},"Pro Tip:"," Don't send the same type of letter repeatedly. Mix up your content to keep it fresh and engaging. A varied approach demonstrates your expertise across different aspects of real estate while keeping recipients interested in what you'll send next.",[63,3907,3909],{"id":3908},"why-handwritten-letters-outperform-printed-mailers","Why Handwritten Letters Outperform Printed Mailers",[12,3911,3912,3913,3916],{},"In an era of digital overload, ",[31,3914,3915],{"href":2246},"handwritten direct mail cuts through the noise",". Here's why it works for real estate farming:",[43,3918,3919,3925,3931,3937],{},[46,3920,3921,3924],{},[39,3922,3923],{},"Higher open likelihood:"," Handwritten envelopes tend to get opened because they look like personal mail—not a mass-mailed ad.",[46,3926,3927,3930],{},[39,3928,3929],{},"Longer engagement:"," Recipients spend more time reading handwritten letters, giving your message a better chance to resonate.",[46,3932,3933,3936],{},[39,3934,3935],{},"Stronger emotional response:"," The personal touch of handwriting creates a sense of connection and care that printed materials cannot replicate.",[46,3938,3939,3942],{},[39,3940,3941],{},"Better recall:"," People remember handwritten correspondence longer than printed mail, keeping you top of mind when they're ready to sell.",[12,3944,3945,3946,3949],{},"With Scribeless, you can send ",[31,3947,3948],{"href":288},"authentic handwritten notes at scale",", combining the effectiveness of personal correspondence with the efficiency of automated campaigns.",[63,3951,3953],{"id":3952},"establish-local-market-dominance-with-real-estate-farming-letters","Establish Local Market Dominance With Real Estate Farming Letters",[12,3955,3956],{},"Real estate farming letters are more than just a means of communication. They're an opportunity to build relationships, provide value, and establish your brand within your chosen geographic area. By consistently delivering valuable content through these letters, you create a lasting impression and position yourself as your community's go-to real estate expert.",[12,3958,3959],{},"The key is consistency and authenticity. Show up regularly with content that helps your audience, and over time you'll become the obvious choice when they're ready to buy or sell.",[12,3961,3962,3963,3966,3967,1691],{},"No matter your level of expertise, the right tools can enhance your marketing efforts and lead generation. ",[31,3964,1685],{"href":558,"rel":3965},[553]," to learn how handwritten direct mail can transform your farming strategy, or ",[31,3968,1690],{"href":551,"rel":3969},[553],[959,3971],{},[63,3973,3975],{"id":3974},"faqs-on-real-estate-farming-letters","FAQs on Real Estate Farming Letters",[86,3977,3979],{"id":3978},"how-often-should-i-send-real-estate-farming-letters","How often should I send real estate farming letters?",[12,3981,3982],{},"The frequency can vary, but many successful agents send farming letters monthly. The goal is to maintain consistent contact without overwhelming recipients. Some agents find success with a bi-weekly cadence during peak seasons and monthly during slower periods. The important thing is consistency over time.",[86,3984,3986],{"id":3985},"how-can-i-measure-the-success-of-my-real-estate-farming-letters","How can I measure the success of my real estate farming letters?",[12,3988,3989],{},"The success of farming letters is often measured in long-term gains like increased referrals, higher recognition in your target area, and ultimately more listings. Track specific metrics by including unique phone numbers, QR codes, or custom URLs in your letters. Monitor response rates and, most importantly, track how many clients mention your farming letters when they reach out.",[86,3991,3993],{"id":3992},"should-i-include-promotional-material-in-my-farming-letters","Should I include promotional material in my farming letters?",[12,3995,3996],{},"Yes, you can include promotional materials in your real estate farming letters, but balance is key. The most effective approach is to lead with value (market insights, tips, community news) and include your promotional message as a secondary element. Avoid making every letter a sales pitch, or your audience will tune out.",[86,3998,4000],{"id":3999},"what-makes-handwritten-farming-letters-more-effective-than-printed-ones","What makes handwritten farming letters more effective than printed ones?",[12,4002,4003,4004,769],{},"Handwritten letters feel personal and intentional. In a mailbox full of generic postcards and flyers, a handwritten envelope stands out and is more likely to get opened and read. This is why many agents use handwritten direct mail as the “conversion layer” in their farming—especially for higher-intent segments. For examples, see: ",[31,4005,4006],{"href":527},"Beyond the Mailbox: How Real Estate Agents Win More Listings with Handwritten Mail",[959,4008],{},[12,4010,4011,548,4014,4017],{},[39,4012,4013],{},"Ready to transform your real estate farming strategy?",[31,4015,2494],{"href":551,"rel":4016},[553]," and see how handwritten notes can help you become the go-to agent in your farming area.",{"title":595,"searchDepth":596,"depth":596,"links":4019},[4020,4031,4043,4044,4045],{"id":3719,"depth":596,"text":3720,"children":4021},[4022,4023,4024,4025,4026,4027,4028,4029,4030],{"id":3726,"depth":601,"text":3727},{"id":3733,"depth":601,"text":3734},{"id":3744,"depth":601,"text":3745},{"id":3751,"depth":601,"text":3752},{"id":3758,"depth":601,"text":3759},{"id":3765,"depth":601,"text":3766},{"id":3772,"depth":601,"text":3773},{"id":3779,"depth":601,"text":3780},{"id":3786,"depth":601,"text":3787},{"id":3793,"depth":596,"text":3794,"children":4032},[4033,4034,4035,4036,4037,4038,4039,4040,4041,4042],{"id":3800,"depth":601,"text":3801},{"id":3816,"depth":601,"text":3817},{"id":3831,"depth":601,"text":3832},{"id":3838,"depth":601,"text":3839},{"id":3851,"depth":601,"text":3852},{"id":3858,"depth":601,"text":3859},{"id":3865,"depth":601,"text":3866},{"id":3872,"depth":601,"text":3873},{"id":3879,"depth":601,"text":3880},{"id":3895,"depth":601,"text":3896},{"id":3908,"depth":596,"text":3909},{"id":3952,"depth":596,"text":3953},{"id":3974,"depth":596,"text":3975,"children":4046},[4047,4048,4049,4050],{"id":3978,"depth":601,"text":3979},{"id":3985,"depth":601,"text":3986},{"id":3992,"depth":601,"text":3993},{"id":3999,"depth":601,"text":4000},"2026-03-30","03.30.2026","Learn how real estate farming letters help agents build trust, stay visible, and generate leads in a target neighborhood.","Real estate farming letters",{},"Farming Your Way to Success: How to Make Real Estate Letters Work",{"description":4053},"farming-your-way-to-success-real-estate-letters","blog\u002Ffarming-your-way-to-success-real-estate-letters","Learn how real estate farming letters build trust with potential clients. Discover templates and strategies for effective geographic prospecting.","6971577c8ee202b51897711f","rRvHKfnSwkplBSgqFJ3xxFHj_TOl6NMrgZBwvrVSSo0",{"id":4064,"title":4065,"blog_updated_date":7,"blog_updated_date_display":7,"body":4066,"category":4509,"date":4510,"date_display":4511,"description":4512,"essential_reading":646,"extension":641,"image":4513,"image_alt":4514,"meta":4515,"name":4516,"navigation":646,"path":4517,"pillar":4518,"scheduled_publish_date":4510,"seo":4519,"slug":4520,"status":652,"stem":4521,"summary":4522,"webflow_html_path":7,"webflow_item_id":4523,"__hash__":4524},"blog\u002Fblog\u002Fdirect-mail-vs-email-marketing-b2b-2026.md","Direct Mail Vs Email Marketing B2b 2026",{"type":9,"value":4067,"toc":4492},[4068,4072,4075,4078,4081,4084,4087,4098,4101,4107,4115,4117,4121,4124,4141,4144,4155,4157,4161,4164,4178,4181,4192,4194,4198,4201,4209,4212,4223,4226,4230,4233,4248,4251,4267,4275,4277,4281,4284,4287,4304,4310,4313,4321,4324,4335,4337,4341,4345,4353,4357,4365,4369,4377,4385,4387,4391,4394,4397,4408,4416,4424,4426,4430,4433,4447,4455,4457,4461,4464,4467,4470,4481,4483],[63,4069,4071],{"id":4070},"introduction-the-argument-isnt-mail-vs-email-its-attention-vs-noise","Introduction: the argument isn’t “mail vs email” — it’s attention vs noise",[12,4073,4074],{},"Email is incredible.",[12,4076,4077],{},"It’s fast, cheap, and easy to automate.",[12,4079,4080],{},"It’s also saturated—especially in B2B outbound, where every team is trying to scale volume with “personalization.”",[12,4082,4083],{},"In 2026, the primary constraint for outbound is no longer tooling. It’s attention.",[12,4085,4086],{},"Direct mail wins attention differently:",[43,4088,4089,4092,4095],{},[46,4090,4091],{},"it’s finite and tactile",[46,4093,4094],{},"it shows up outside the inbox",[46,4096,4097],{},"it’s remembered in a different context",[12,4099,4100],{},"This guide is a practical comparison, plus a framework for combining both channels.",[12,4102,4103],{},[58,4104],{"alt":4105,"src":4106},"Email inbox versus physical mailbox attention comparison for B2B outbound","assets\u002Fimages\u002Fdirect-mail-vs-email-attention.webp",[12,4108,4109,4110,769],{},"If you want the tactical side of B2B direct mail, start here: ",[31,4111,4114],{"href":4112,"rel":4113},"https:\u002F\u002Fwww.scribeless.co\u002Fblog\u002Fdirect-mail-for-sales-outreach-b2b",[553],"Direct Mail for Sales Outreach (B2B): Targeting, Sequencing, and Offers That Work",[959,4116],{},[63,4118,4120],{"id":4119},"what-email-is-best-at-b2b","What email is best at (B2B)",[12,4122,4123],{},"Email is excellent for:",[43,4125,4126,4129,4132,4135,4138],{},[46,4127,4128],{},"fast iteration (A\u002FB tests, message variants)",[46,4130,4131],{},"cheap reach (large lists)",[46,4133,4134],{},"nurture sequences (education over time)",[46,4136,4137],{},"time-sensitive announcements",[46,4139,4140],{},"1:1 follow-up after meetings",[12,4142,4143],{},"Email is not great for:",[43,4145,4146,4149,4152],{},[46,4147,4148],{},"pattern interruption in cold outbound",[46,4150,4151],{},"standing out when every competitor uses the same tools",[46,4153,4154],{},"communicating effort and intent",[959,4156],{},[63,4158,4160],{"id":4159},"what-direct-mail-is-best-at-b2b","What direct mail is best at (B2B)",[12,4162,4163],{},"Direct mail shines when:",[43,4165,4166,4169,4172,4175],{},[46,4167,4168],{},"your list is small and high-value",[46,4170,4171],{},"your message is tied to a real signal (“why now”)",[46,4173,4174],{},"you want to be remembered (not just seen)",[46,4176,4177],{},"you want to reach stakeholders who don’t respond to email threads",[12,4179,4180],{},"Direct mail is not great for:",[43,4182,4183,4186,4189],{},[46,4184,4185],{},"broad awareness at low ACV (unless you’re using printed reach mail)",[46,4187,4188],{},"last-minute time-sensitive offers (lead time matters)",[46,4190,4191],{},"anything you can’t measure at least minimally",[959,4193],{},[63,4195,4197],{"id":4196},"attention-math-why-mail-often-outperforms-for-being-noticed","Attention math: why mail often outperforms for being noticed",[12,4199,4200],{},"Email volume is enormous and growing.",[12,4202,4203,4204,4208],{},"For example, The Radicati Group’s email statistics report projects hundreds of billions of emails sent per day globally (and rising). (Source: ",[31,4205,4206],{"href":4206,"rel":4207},"https:\u002F\u002Fwww.radicati.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2024\u002F10\u002FEmail-Statistics-Report-2024-2028-Executive-Summary.pdf",[553],")",[12,4210,4211],{},"The practical takeaway for B2B teams:",[43,4213,4214,4217,4220],{},[46,4215,4216],{},"even “good” cold email competes in a flooded inbox",[46,4218,4219],{},"filters and prioritization systems keep getting stricter",[46,4221,4222],{},"AI makes it easier to produce more messages, not better outcomes",[12,4224,4225],{},"Mail is scarce by comparison, which is why it can win attention—especially when it’s handwritten and clearly personal.",[86,4227,4229],{"id":4228},"evidence-worth-citing-and-how-to-use-it-responsibly","Evidence worth citing (and how to use it responsibly)",[12,4231,4232],{},"When you include “mail outperforms” claims, keep them grounded:",[43,4234,4235,4242],{},[46,4236,4237,4238,4241],{},"cite ",[39,4239,4240],{},"attention\u002Frecall"," studies as evidence of mechanism (not a guarantee of revenue)",[46,4243,4237,4244,4247],{},[39,4245,4246],{},"response rate"," benchmarks as directional (targeting and offer quality matter more than averages)",[12,4249,4250],{},"Two commonly referenced sources:",[43,4252,4253,4260],{},[46,4254,4255,4256],{},"Canada Post neuromarketing\u002Fengagement research (attention, recall, processing): ",[31,4257,4258],{"href":4258,"rel":4259},"https:\u002F\u002Fwww.canadapost-postescanada.ca\u002Fcpc\u002Fdoc\u002Fen\u002Fdm\u002Fneuro\u002Fconnectivity_whitepaper_en.pdf",[553],[46,4261,4262,4263],{},"ANA Response Rate Report (benchmark context for response rates): ",[31,4264,4265],{"href":4265,"rel":4266},"https:\u002F\u002Fwww.ana.net\u002Fmiccontent\u002Fshow\u002Fid\u002Frr-2023",[553],[12,4268,4269,4270,769],{},"If you want the “why handwritten” framing, see: ",[31,4271,4274],{"href":4272,"rel":4273},"https:\u002F\u002Fwww.scribeless.co\u002Fblog\u002Fthe-ultimate-guide-to-handwritten-marketing",[553],"The ultimate guide to handwritten marketing",[959,4276],{},[63,4278,4280],{"id":4279},"response-rates-compare-fairly-or-dont-compare","Response rates: compare fairly (or don’t compare)",[12,4282,4283],{},"“Direct mail response rate” and “email response rate” are often compared unfairly.",[12,4285,4286],{},"To compare channels honestly, align:",[43,4288,4289,4292,4295,4298,4301],{},[46,4290,4291],{},"audience quality (ICP fit)",[46,4293,4294],{},"list size",[46,4296,4297],{},"stage (cold vs warm vs late-stage)",[46,4299,4300],{},"offer type",[46,4302,4303],{},"attribution window",[12,4305,4306,4307],{},"In B2B, the more useful question is:\n",[39,4308,4309],{},"Where is each channel most incremental?",[12,4311,4312],{},"Email is often incremental for:",[43,4314,4315,4318],{},[46,4316,4317],{},"fast follow-up and nurture",[46,4319,4320],{},"pushing resources and links",[12,4322,4323],{},"Mail is often incremental for:",[43,4325,4326,4329,4332],{},[46,4327,4328],{},"getting noticed at high-value accounts",[46,4330,4331],{},"restarting stalled conversations",[46,4333,4334],{},"executive sponsor touches",[959,4336],{},[63,4338,4340],{"id":4339},"the-real-win-use-mail-to-make-email-work-harder-3-patterns","The real win: use mail to make email work harder (3 patterns)",[86,4342,4344],{"id":4343},"pattern-1-mail-as-the-pattern-interrupt","Pattern 1: mail as the “pattern interrupt”",[43,4346,4347,4350],{},[46,4348,4349],{},"send a short handwritten note",[46,4351,4352],{},"follow up by email referencing it (“did it land?”)",[86,4354,4356],{"id":4355},"pattern-2-mail-as-proof-of-effort-in-late-stage","Pattern 2: mail as “proof of effort” in late stage",[43,4358,4359,4362],{},[46,4360,4361],{},"send an exec sponsor letter (short, specific)",[46,4363,4364],{},"email follows with a one-page plan or summary",[86,4366,4368],{"id":4367},"pattern-3-mail-as-event-follow-up-multiplier","Pattern 3: mail as “event follow-up multiplier”",[43,4370,4371,4374],{},[46,4372,4373],{},"mail after the event conversation",[46,4375,4376],{},"email follow-up to schedule next step",[12,4378,4379,4380,769],{},"If you want multi-touch cadence examples, see: ",[31,4381,4384],{"href":4382,"rel":4383},"https:\u002F\u002Fwww.scribeless.co\u002Fblog\u002Fusing-direct-mail-with-multi-touch-campaigns-optimizing-abm-cadence",[553],"Using Direct Mail with Multi-Touch Campaigns & Optimizing ABM Cadence",[959,4386],{},[63,4388,4390],{"id":4389},"measurement-dont-trap-yourself-in-last-click-thinking","Measurement: don’t trap yourself in last-click thinking",[12,4392,4393],{},"Email is easy to attribute because it’s inherently online.",[12,4395,4396],{},"Mail can also be measured—if you design for it:",[43,4398,4399,4402,4405],{},[46,4400,4401],{},"trackable URLs\u002FQR codes",[46,4403,4404],{},"matchbacks to CRM outcomes",[46,4406,4407],{},"holdout tests for lift",[12,4409,4410,4411,769],{},"Start with: ",[31,4412,4415],{"href":4413,"rel":4414},"https:\u002F\u002Fwww.scribeless.co\u002Fblog\u002Ftrack-your-direct-mail-marketing",[553],"How to track direct mail marketing campaigns",[12,4417,4418,4419,769],{},"If you want the full measurement stack (QR, PURLs, matchbacks, holdouts), see: ",[31,4420,4423],{"href":4421,"rel":4422},"https:\u002F\u002Fwww.scribeless.co\u002Fblog\u002Fdirect-mail-attribution-b2b",[553],"Direct Mail Attribution for B2B",[959,4425],{},[63,4427,4429],{"id":4428},"a-practical-decision-framework-email-print-handwritten-hybrid","A practical decision framework (email, print, handwritten, hybrid)",[12,4431,4432],{},"If you’re choosing a format for a specific motion, use:",[43,4434,4435,4438,4441,4444],{},[46,4436,4437],{},"list size (how many?)",[46,4439,4440],{},"deal value (is it worth it?)",[46,4442,4443],{},"intent (why now?)",[46,4445,4446],{},"personalization depth (can you be specific?)",[12,4448,4449,4450,769],{},"We’ve put the full “format selector” into a dedicated guide: ",[31,4451,4454],{"href":4452,"rel":4453},"https:\u002F\u002Fwww.scribeless.co\u002Fblog\u002Fprinted-vs-handwritten-vs-hybrid-b2b-format-selector",[553],"Printed vs Handwritten vs Hybrid: The 3‑Tier Format Selector for B2B",[959,4456],{},[63,4458,4460],{"id":4459},"conclusion","Conclusion",[12,4462,4463],{},"Email isn’t “dead,” and direct mail isn’t “magic.”",[12,4465,4466],{},"But in a world of infinite inbox noise, scarcity matters.",[12,4468,4469],{},"The teams that win in 2026 will combine both:",[43,4471,4472,4475,4478],{},[46,4473,4474],{},"email for speed and iteration",[46,4476,4477],{},"mail for attention and memorability",[46,4479,4480],{},"measurement that focuses on pipeline, not vanity metrics",[959,4482],{},[12,4484,4485,548,4488],{},[39,4486,4487],{},"Want help building a measurable multi-touch outbound motion (mail + email)?",[31,4489,4491],{"href":558,"rel":4490},[553],"Book a campaign consult",{"title":595,"searchDepth":596,"depth":596,"links":4493},[4494,4495,4496,4497,4500,4501,4506,4507,4508],{"id":4070,"depth":596,"text":4071},{"id":4119,"depth":596,"text":4120},{"id":4159,"depth":596,"text":4160},{"id":4196,"depth":596,"text":4197,"children":4498},[4499],{"id":4228,"depth":601,"text":4229},{"id":4279,"depth":596,"text":4280},{"id":4339,"depth":596,"text":4340,"children":4502},[4503,4504,4505],{"id":4343,"depth":601,"text":4344},{"id":4355,"depth":601,"text":4356},{"id":4367,"depth":601,"text":4368},{"id":4389,"depth":596,"text":4390},{"id":4428,"depth":596,"text":4429},{"id":4459,"depth":596,"text":4460},"Prospecting","2026-03-23","03.23.2026","Compare direct mail and email marketing for B2B teams in 2026, including attention, response, AI noise, and channel fit.","assets\u002Fimages\u002Fhero-direct-mail-vs-email-b2b.webp","An overflowing email inbox next to a physical mailbox",{},"Direct Mail vs Email Marketing (B2B) in 2026: Response Rates, Attention, and AI Noise","\u002Fblog\u002Fdirect-mail-vs-email-marketing-b2b-2026","direct-mail",{"description":4512},"direct-mail-vs-email-marketing-b2b-2026","blog\u002Fdirect-mail-vs-email-marketing-b2b-2026","A fair B2B comparison of email and direct mail in 2026: what each is good for, why attention is the real bottleneck, and how to combine both into a measurable multi-touch motion.","69715773661fe96fe61e22e0","CbVNKbRhVnXwCOKv8miRv5u7DyQSiMMv6ke9_v7tm9w",{"id":4526,"title":4527,"blog_updated_date":7,"blog_updated_date_display":7,"body":4528,"category":4509,"date":5081,"date_display":5082,"description":5083,"essential_reading":640,"extension":641,"image":5084,"image_alt":5085,"meta":5086,"name":5087,"navigation":646,"path":5088,"pillar":5089,"scheduled_publish_date":5081,"seo":5090,"slug":5091,"status":652,"stem":5092,"summary":5093,"webflow_html_path":7,"webflow_item_id":5094,"__hash__":5095},"blog\u002Fblog\u002Fb2b-mailing-list-hygiene-enrichment.md","B2b Mailing List Hygiene Enrichment",{"type":9,"value":4529,"toc":5056},[4530,4534,4537,4545,4548,4565,4568,4576,4578,4582,4585,4608,4611,4622,4628,4630,4634,4638,4649,4655,4659,4662,4666,4669,4673,4676,4678,4682,4685,4688,4714,4717,4728,4730,4734,4740,4743,4760,4768,4770,4774,4778,4781,4792,4796,4799,4810,4814,4817,4821,4824,4832,4836,4839,4850,4854,4857,4868,4870,4874,4877,4880,4906,4909,4911,4915,4918,4932,4935,4937,4941,4944,4955,4961,4963,4967,4970,5022,5024,5026,5029,5032,5046,5048],[63,4531,4533],{"id":4532},"introduction-list-quality-is-the-hidden-roi-driver","Introduction: list quality is the hidden ROI driver",[12,4535,4536],{},"Direct mail has two cost centers:",[3565,4538,4539,4542],{},[46,4540,4541],{},"the mail itself",[46,4543,4544],{},"wasted sends caused by bad data",[12,4546,4547],{},"In B2B, “bad data” shows up as:",[43,4549,4550,4553,4556,4559,4562],{},[46,4551,4552],{},"contacts who moved roles",[46,4554,4555],{},"outdated office addresses (or remote employees)",[46,4557,4558],{},"mismatched names\u002Ftitles",[46,4560,4561],{},"duplicate contacts across systems",[46,4563,4564],{},"missing country\u002Fstate formatting",[12,4566,4567],{},"This guide covers how to build a mailing list that doesn’t burn budget—and how to keep it clean over time.",[12,4569,4570,4571,769],{},"If you want the basics first, see: ",[31,4572,4575],{"href":4573,"rel":4574},"https:\u002F\u002Fwww.scribeless.co\u002Fblog\u002Fmake-a-direct-mail-mailing-list",[553],"Finding great data for direct mail campaigns",[959,4577],{},[63,4579,4581],{"id":4580},"what-good-looks-like-b2b-list-quality-checklist","What “good” looks like (B2B list quality checklist)",[12,4583,4584],{},"For each contact, aim for:",[43,4586,4587,4590,4593,4596,4599,4602,4605],{},[46,4588,4589],{},"full name (first + last)",[46,4591,4592],{},"role\u002Ftitle (and seniority if you track it)",[46,4594,4595],{},"company name + website domain",[46,4597,4598],{},"validated postal address (with country)",[46,4600,4601],{},"segmentation fields (tier, persona, region, industry)",[46,4603,4604],{},"a suppression flag (do-not-mail)",[46,4606,4607],{},"last-updated timestamp (or “address_last_verified_at”)",[12,4609,4610],{},"For the list overall:",[43,4612,4613,4616,4619],{},[46,4614,4615],{},"deduped by person + company",[46,4617,4618],{},"frequency caps possible (needs last mail date)",[46,4620,4621],{},"audit trail for where data came from",[12,4623,4624,4625],{},"If you only do one thing, do this: ",[39,4626,4627],{},"separate “address we have” from “address we trust.”",[959,4629],{},[63,4631,4633],{"id":4632},"where-b2b-mailing-addresses-come-from-and-trade-offs","Where B2B mailing addresses come from (and trade-offs)",[86,4635,4637],{"id":4636},"_1-first-party-best","1) First-party (best)",[43,4639,4640,4643,4646],{},[46,4641,4642],{},"event registrations",[46,4644,4645],{},"demo request forms",[46,4647,4648],{},"customer onboarding forms",[12,4650,4651,4654],{},[39,4652,4653],{},"Best practice:"," ask for “shipping address” vs “office address” to match remote reality.",[86,4656,4658],{"id":4657},"_2-crm-sales-engagement-tools","2) CRM \u002F sales engagement tools",[12,4660,4661],{},"Often incomplete or out of date—treat as a starting point, not truth.",[86,4663,4665],{"id":4664},"_3-enrichment-and-data-providers","3) Enrichment and data providers",[12,4667,4668],{},"High coverage, variable accuracy. Always validate and refresh.",[86,4670,4672],{"id":4671},"_4-manual-collection-for-tier-1","4) Manual collection (for Tier 1)",[12,4674,4675],{},"For high-value accounts, manual verification is often worth it.",[959,4677],{},[63,4679,4681],{"id":4680},"how-to-ask-for-addresses-without-killing-conversion","How to ask for addresses without killing conversion",[12,4683,4684],{},"Most teams avoid collecting addresses because they assume it hurts conversion. In B2B, it doesn’t have to—if you attach it to a reasonable promise.",[12,4686,4687],{},"Patterns that work:",[43,4689,4690,4696,4702,4708],{},[46,4691,4692,4695],{},[39,4693,4694],{},"“Where should we send the follow-up?”"," after a demo\u002Fworkshop (frames it as useful, not invasive)",[46,4697,4698,4701],{},[39,4699,4700],{},"“Shipping address for a sample \u002F kit”"," (clear value exchange)",[46,4703,4704,4707],{},[39,4705,4706],{},"“Office or home?”"," with a “best for delivery” explanation (respects remote reality)",[46,4709,4710,4713],{},[39,4711,4712],{},"Optional field + fallback",": collect city\u002Fstate\u002Fcountry if they won’t share full address yet",[12,4715,4716],{},"Keep the form simple:",[43,4718,4719,4722,4725],{},[46,4720,4721],{},"one “shipping address” field (multi-line)",[46,4723,4724],{},"country (dropdown)",[46,4726,4727],{},"optional “delivery notes” (suite, floor, reception)",[959,4729],{},[63,4731,4733],{"id":4732},"enrichment-workflow-recommended","Enrichment workflow (recommended)",[12,4735,4736],{},[58,4737],{"alt":4738,"src":4739},"B2B mailing list enrichment workflow from CRM records to validated mailing addresses","assets\u002Fimages\u002Fb2b-mailing-list-enrichment-workflow.webp",[12,4741,4742],{},"Start simple:",[3565,4744,4745,4748,4751,4754,4757],{},[46,4746,4747],{},"normalize company domains (dedupe)",[46,4749,4750],{},"enrich company firmographics (size, industry)",[46,4752,4753],{},"enrich contacts (role, seniority)",[46,4755,4756],{},"enrich addresses",[46,4758,4759],{},"validate + flag “uncertain” records",[12,4761,4762,4763,769],{},"If you’re using Clay for enrichment workflows, we’ll cover a step-by-step ABM example in: ",[31,4764,4767],{"href":4765,"rel":4766},"https:\u002F\u002Fwww.scribeless.co\u002Fblog\u002Fclay-scribeless-abm-personalization",[553],"Clay + Scribeless for ABM: Personalize Handwritten Mail at Scale",[959,4769],{},[63,4771,4773],{"id":4772},"hygiene-the-6-fixes-that-reduce-wasted-sends","Hygiene: the 6 fixes that reduce wasted sends",[86,4775,4777],{"id":4776},"_1-deduplicate-aggressively","1) Deduplicate aggressively",[12,4779,4780],{},"Common duplicates:",[43,4782,4783,4786,4789],{},[46,4784,4785],{},"“James Smith” vs “Jim Smith”",[46,4787,4788],{},"shared addresses across multiple contacts",[46,4790,4791],{},"same person across multiple systems",[86,4793,4795],{"id":4794},"_2-add-do-not-mail-flags-and-respect-them","2) Add “do not mail” flags and respect them",[12,4797,4798],{},"Reasons:",[43,4800,4801,4804,4807],{},[46,4802,4803],{},"requested suppression",[46,4805,4806],{},"compliance restrictions",[46,4808,4809],{},"competitor\u002Fpartner nuance",[86,4811,4813],{"id":4812},"_3-track-recency-and-refresh","3) Track recency (and refresh)",[12,4815,4816],{},"If address age > 6–12 months, treat it as suspect for non-customers.",[86,4818,4820],{"id":4819},"_4-handle-remote-work-explicitly","4) Handle remote work explicitly",[12,4822,4823],{},"Add fields:",[43,4825,4826,4829],{},[46,4827,4828],{},"address_type (home \u002F office \u002F unknown)",[46,4830,4831],{},"delivery_notes (optional)",[86,4833,4835],{"id":4834},"_5-normalize-international-addresses","5) Normalize international addresses",[12,4837,4838],{},"Always store:",[43,4840,4841,4844,4847],{},[46,4842,4843],{},"country",[46,4845,4846],{},"region\u002Fstate",[46,4848,4849],{},"postal code",[86,4851,4853],{"id":4852},"_6-create-an-address-confidence-score","6) Create an “address confidence score”",[12,4855,4856],{},"Even a simple 3-level score helps:",[43,4858,4859,4862,4865],{},[46,4860,4861],{},"verified",[46,4863,4864],{},"likely",[46,4866,4867],{},"unknown",[959,4869],{},[63,4871,4873],{"id":4872},"address-validation-the-minimum-you-should-do","Address validation: the minimum you should do",[12,4875,4876],{},"Even “pretty good” addresses create expensive failure modes (returned mail, dead offices, bad matchbacks).",[12,4878,4879],{},"A practical baseline:",[43,4881,4882,4888,4894,4900],{},[46,4883,4884,4887],{},[39,4885,4886],{},"standardize formatting"," (so “St.” and “Street” don’t create duplicates)",[46,4889,4890,4893],{},[39,4891,4892],{},"validate required components"," (street + city + region + postal + country)",[46,4895,4896,4899],{},[39,4897,4898],{},"flag deliverability risks"," (missing unit\u002Fsuite, invalid postal code, nonstandard region)",[46,4901,4902,4905],{},[39,4903,4904],{},"spot-check Tier 1"," manually (10–20 records per batch)",[12,4907,4908],{},"If you operate internationally, make “country” non-negotiable. Missing country is one of the fastest ways to create waste.",[959,4910],{},[63,4912,4914],{"id":4913},"compliance-and-ethics-high-level","Compliance and ethics (high-level)",[12,4916,4917],{},"Direct mail rules vary by country and industry. Keep it simple (and involve your legal\u002Fcompliance team if you’re regulated):",[43,4919,4920,4923,4926,4929],{},[46,4921,4922],{},"honor suppression requests quickly",[46,4924,4925],{},"don’t mail sensitive personal data",[46,4927,4928],{},"avoid anything that feels like surveillance (“receipt test”)",[46,4930,4931],{},"store provenance (where the address came from) so you can respond to questions",[12,4933,4934],{},"Note: this is not legal advice—treat it as an ops checklist to reduce risk.",[959,4936],{},[63,4938,4940],{"id":4939},"how-list-quality-ties-to-measurement","How list quality ties to measurement",[12,4942,4943],{},"If your list is messy, your attribution will be messy:",[43,4945,4946,4949,4952],{},[46,4947,4948],{},"you can’t match back to CRM reliably",[46,4950,4951],{},"you can’t segment results by tier\u002Fpersona",[46,4953,4954],{},"you can’t run holdouts cleanly",[12,4956,4957,4958,769],{},"For measurement fundamentals, see: ",[31,4959,4415],{"href":4413,"rel":4960},[553],[959,4962],{},[63,4964,4966],{"id":4965},"pre-send-qa-checklist-copypaste-for-revops","Pre-send QA checklist (copy\u002Fpaste for RevOps)",[12,4968,4969],{},"Before you queue a send, confirm:",[43,4971,4972,4991,4997,5006,5009,5016],{},[46,4973,4974,4975,4979,4980,4979,4983,4979,4986,4979,4988],{},"every record has: ",[4976,4977,4978],"code",{},"first_name",", ",[4976,4981,4982],{},"last_name",[4976,4984,4985],{},"company",[4976,4987,4843],{},[4976,4989,4990],{},"postal_code",[46,4992,4993,4996],{},[4976,4994,4995],{},"do_not_mail"," is enforced everywhere (no “side lists” bypass it)",[46,4998,4999,5002,5003,5005],{},[4976,5000,5001],{},"address_confidence"," is not ",[4976,5004,4867],{}," for Tier 1\u002FTier 2",[46,5007,5008],{},"duplicates are removed (person + company + address)",[46,5010,5011,5012,5015],{},"a ",[4976,5013,5014],{},"mail_campaign_id"," is assigned for reporting",[46,5017,5011,5018,5021],{},[4976,5019,5020],{},"last_mailed_at"," update is part of the workflow (so frequency caps work)",[959,5023],{},[63,5025,4460],{"id":4459},[12,5027,5028],{},"Better mail creative helps.",[12,5030,5031],{},"But better data often helps more—because it compounds:",[43,5033,5034,5037,5040,5043],{},[46,5035,5036],{},"fewer wasted sends",[46,5038,5039],{},"higher relevance",[46,5041,5042],{},"cleaner measurement",[46,5044,5045],{},"stronger ROI decisions",[959,5047],{},[12,5049,5050,548,5053],{},[39,5051,5052],{},"Want help turning your list + triggers into a repeatable direct mail motion?",[31,5054,4491],{"href":558,"rel":5055},[553],{"title":595,"searchDepth":596,"depth":596,"links":5057},[5058,5059,5060,5066,5067,5068,5076,5077,5078,5079,5080],{"id":4532,"depth":596,"text":4533},{"id":4580,"depth":596,"text":4581},{"id":4632,"depth":596,"text":4633,"children":5061},[5062,5063,5064,5065],{"id":4636,"depth":601,"text":4637},{"id":4657,"depth":601,"text":4658},{"id":4664,"depth":601,"text":4665},{"id":4671,"depth":601,"text":4672},{"id":4680,"depth":596,"text":4681},{"id":4732,"depth":596,"text":4733},{"id":4772,"depth":596,"text":4773,"children":5069},[5070,5071,5072,5073,5074,5075],{"id":4776,"depth":601,"text":4777},{"id":4794,"depth":601,"text":4795},{"id":4812,"depth":601,"text":4813},{"id":4819,"depth":601,"text":4820},{"id":4834,"depth":601,"text":4835},{"id":4852,"depth":601,"text":4853},{"id":4872,"depth":596,"text":4873},{"id":4913,"depth":596,"text":4914},{"id":4939,"depth":596,"text":4940},{"id":4965,"depth":596,"text":4966},{"id":4459,"depth":596,"text":4460},"2026-03-16","03.16.2026","Build cleaner B2B mailing lists with better sourcing, enrichment, hygiene, compliance, and waste reduction practices.","assets\u002Fimages\u002Fhero-b2b-mailing-list-hygiene-enrichment.webp","A spreadsheet next to envelopes",{},"B2B Mailing Lists that Convert: Enrichment, Hygiene, and Compliance","\u002Fblog\u002Fb2b-mailing-list-hygiene-enrichment","automation",{"description":5083},"b2b-mailing-list-hygiene-enrichment","blog\u002Fb2b-mailing-list-hygiene-enrichment","A B2B-only guide to building and maintaining mailing lists that actually deliver: how to source addresses, enrich reliably, reduce waste, and avoid common compliance pitfalls.","69712727cdabfe402cdfd032","goioM2f-xGU3S2LtHHVJbSJvz4TefmCZ64ssLYSfhNI",{"id":5097,"title":5098,"blog_updated_date":7,"blog_updated_date_display":7,"body":5099,"category":4509,"date":5081,"date_display":5082,"description":5573,"essential_reading":646,"extension":641,"image":5574,"image_alt":5575,"meta":5576,"name":5577,"navigation":646,"path":5578,"pillar":5089,"scheduled_publish_date":5081,"seo":5579,"slug":5580,"status":652,"stem":5581,"summary":5582,"webflow_html_path":7,"webflow_item_id":5583,"__hash__":5584},"blog\u002Fblog\u002Fclay-scribeless-abm-personalization.md","Clay Scribeless Abm Personalization",{"type":9,"value":5100,"toc":5557},[5101,5105,5108,5116,5119,5122,5133,5136,5159,5161,5165,5168,5185,5187,5191,5194,5205,5211,5213,5217,5220,5257,5259,5263,5266,5277,5284,5286,5290,5293,5297,5300,5311,5314,5319,5322,5330,5333,5344,5352,5354,5358,5361,5364,5378,5380,5386,5392,5394,5398,5401,5415,5417,5421,5424,5435,5438,5446,5448,5452,5455,5458,5472,5475,5486,5492,5494,5498,5501,5512,5520,5522,5524,5527,5530,5547,5549],[63,5102,5104],{"id":5103},"introduction-the-gtm-engineers-direct-mail-workflow","Introduction: the GTM engineer’s direct mail workflow",[12,5106,5107],{},"ABM teams want two things that seem to conflict:",[43,5109,5110,5113],{},[46,5111,5112],{},"real personalization",[46,5114,5115],{},"operational scalability",[12,5117,5118],{},"Clay is great for enrichment and workflow automation. Scribeless is built for sending handwritten mail at scale.",[12,5120,5121],{},"Together, they let you build an ABM motion where mail is:",[43,5123,5124,5127,5130],{},[46,5125,5126],{},"triggered and segmented",[46,5128,5129],{},"personalized in a controlled way",[46,5131,5132],{},"measured back to pipeline outcomes",[12,5134,5135],{},"This guide is a practical implementation outline. For Clay-specific walkthroughs, these are useful references:",[43,5137,5138,5145,5152],{},[46,5139,5140,5141],{},"Claymation: ",[31,5142,5143],{"href":5143,"rel":5144},"https:\u002F\u002Fwww.claymation.io\u002Fp\u002Fclay-scribeless-automate-personalized-handwritten-letters-postcards-for-abm-campaign",[553],[46,5146,5147,5148],{},"Clay University: ",[31,5149,5150],{"href":5150,"rel":5151},"https:\u002F\u002Funiversity.clay.com\u002Fclaybooks\u002Fcreate-personalized-handwritten-letters-in-bulk",[553],[46,5153,5154,5155],{},"Scribeless Clay integration doc: ",[31,5156,5157],{"href":5157,"rel":5158},"https:\u002F\u002Fhelp.scribeless.co\u002Fen\u002Farticles\u002F8985575-clay-integration",[553],[959,5160],{},[63,5162,5164],{"id":5163},"what-youll-build","What you’ll build",[12,5166,5167],{},"At the end, you’ll have:",[43,5169,5170,5173,5176,5179,5182],{},[46,5171,5172],{},"a Clay table of target accounts\u002Fpeople with validated addresses",[46,5174,5175],{},"a safe personalization field (one “why you \u002F why now” line)",[46,5177,5178],{},"a Scribeless campaign template using variables",[46,5180,5181],{},"a reliable send step (API\u002Fintegration) with QA gates",[46,5183,5184],{},"a measurement trail in your CRM",[959,5186],{},[63,5188,5190],{"id":5189},"step-1-define-your-abm-send-criteria-dont-skip-this","Step 1: define your ABM “send criteria” (don’t skip this)",[12,5192,5193],{},"Before you touch automation, define:",[43,5195,5196,5199,5202],{},[46,5197,5198],{},"ICP and tiering (Tier 1 vs Tier 2)",[46,5200,5201],{},"triggers (intent, engagement, stage movement)",[46,5203,5204],{},"frequency caps (avoid over-mailing)",[12,5206,5207,5208,769],{},"If you want the strategic baseline, see: ",[31,5209,4384],{"href":4382,"rel":5210},[553],[959,5212],{},[63,5214,5216],{"id":5215},"step-2-build-your-clay-table-minimum-columns","Step 2: build your Clay table (minimum columns)",[12,5218,5219],{},"Recommended columns:",[43,5221,5222,5224,5226,5229,5231,5234,5236,5239,5242,5245,5248,5251,5254],{},[46,5223,4978],{},[46,5225,4982],{},[46,5227,5228],{},"role\u002Ftitle",[46,5230,4985],{},[46,5232,5233],{},"company_domain",[46,5235,4843],{},[46,5237,5238],{},"full_postal_address",[46,5240,5241],{},"account_tier (1\u002F2\u002F3)",[46,5243,5244],{},"trigger_reason (why now)",[46,5246,5247],{},"personalization_line (one sentence)",[46,5249,5250],{},"scribeless_template_id \u002F campaign_id (optional)",[46,5252,5253],{},"send_status (queued\u002Fsent\u002Fheld)",[46,5255,5256],{},"last_sent_date",[959,5258],{},[63,5260,5262],{"id":5261},"step-3-enrich-and-validate-addresses-this-is-where-most-workflows-fail","Step 3: enrich and validate addresses (this is where most workflows fail)",[12,5264,5265],{},"Rules of thumb:",[43,5267,5268,5271,5274],{},[46,5269,5270],{},"never send without country + postal code",[46,5272,5273],{},"add an “address confidence” field (verified\u002Flikely\u002Funknown)",[46,5275,5276],{},"for Tier 1, do a manual spot-check (10–20 records)",[12,5278,5279,5280,769],{},"For broader list hygiene guidance: ",[31,5281,5087],{"href":5282,"rel":5283},"https:\u002F\u002Fwww.scribeless.co\u002Fblog\u002Fb2b-mailing-list-hygiene-enrichment",[553],[959,5285],{},[63,5287,5289],{"id":5288},"step-4-generate-personalization-safely-one-line-method","Step 4: generate personalization safely (“one line” method)",[12,5291,5292],{},"The goal is not to write a novel. It’s to create one high-signal line that proves relevance.",[86,5294,5296],{"id":5295},"the-one-line-prompt-pattern-example","The one-line prompt pattern (example)",[12,5298,5299],{},"Inputs:",[43,5301,5302,5305,5308],{},[46,5303,5304],{},"role, company, industry",[46,5306,5307],{},"one public signal (job post, announcement, product page)",[46,5309,5310],{},"your value hypothesis",[12,5312,5313],{},"Output:",[43,5315,5316],{},[46,5317,5318],{},"one sentence that passes the “receipt test”",[12,5320,5321],{},"Good examples:",[43,5323,5324,5327],{},[46,5325,5326],{},"“Noticed you’re hiring SDRs in {{region}}—teams often hit a deliverability wall right as volume ramps.”",[46,5328,5329],{},"“Your launch around {{feature}} is a smart wedge; most teams struggle most with follow-up once interest spikes.”",[12,5331,5332],{},"Avoid:",[43,5334,5335,5338,5341],{},[46,5336,5337],{},"anything that reveals private tracking",[46,5339,5340],{},"anything overly specific without a public source",[46,5342,5343],{},"generic flattery (“love what you’re doing”)",[12,5345,5346,5347,769],{},"For more on personalization workflows: ",[31,5348,5351],{"href":5349,"rel":5350},"https:\u002F\u002Fwww.scribeless.co\u002Fblog\u002Fleveraging-technology-for-personalization-with-data-driven-campaigns",[553],"Leveraging Technology: Personalization & Data Driven Campaigns",[959,5353],{},[63,5355,5357],{"id":5356},"step-5-create-a-scribeless-template-with-variables","Step 5: create a Scribeless template with variables",[12,5359,5360],{},"Keep your note short and structured.",[12,5362,5363],{},"Example variable layout:",[43,5365,5366,5369,5372,5375],{},[46,5367,5368],{},"greeting + name",[46,5370,5371],{},"1 personalization line",[46,5373,5374],{},"1 value line",[46,5376,5377],{},"1 low-friction CTA",[12,5379,2861],{},[5381,5382,5383],"blockquote",{},[12,5384,5385],{},"Hi {{first_name}},\n{{personalization_line}}\nWe’ve helped teams like {{peer_group}} drive {{outcome}} by {{approach}}.\nWant me to send a 2–3 step plan?\n— {{sender_name}}",[12,5387,5388],{},[58,5389],{"alt":5390,"src":5391},"ABM handwritten note template example","assets\u002Fimages\u002Fabm-clay-template-note.webp",[959,5393],{},[63,5395,5397],{"id":5396},"step-6-add-qa-gates-before-any-api-send","Step 6: add QA gates (before any API send)",[12,5399,5400],{},"At minimum:",[43,5402,5403,5406,5409,5412],{},[46,5404,5405],{},"block sends if address missing\u002Funknown",[46,5407,5408],{},"block sends if personalization_line is empty",[46,5410,5411],{},"block sends if any variable is unresolved",[46,5413,5414],{},"sample review: manually review 20–50 notes before scaling",[959,5416],{},[63,5418,5420],{"id":5419},"step-7-send-in-batches-and-throttle","Step 7: send in batches and throttle",[12,5422,5423],{},"Start small:",[43,5425,5426,5429,5432],{},[46,5427,5428],{},"Tier 1: 25–100 sends",[46,5430,5431],{},"measure outcomes for 2–4 weeks",[46,5433,5434],{},"iterate copy + selection criteria",[12,5436,5437],{},"Throttle rules:",[43,5439,5440,5443],{},[46,5441,5442],{},"cap per account per month",[46,5444,5445],{},"cap per persona per quarter",[959,5447],{},[63,5449,5451],{"id":5450},"step-8-measure-impact-in-the-crm-pipeline-first","Step 8: measure impact in the CRM (pipeline-first)",[12,5453,5454],{},"Don’t optimize for vanity metrics.",[12,5456,5457],{},"Track:",[43,5459,5460,5463,5466,5469],{},[46,5461,5462],{},"replies and meetings booked",[46,5464,5465],{},"opportunity creation rate",[46,5467,5468],{},"stage progression speed",[46,5470,5471],{},"win rate (for late-stage motions)",[12,5473,5474],{},"Minimum instrumentation:",[43,5476,5477,5480,5483],{},[46,5478,5479],{},"log mail sent date in CRM",[46,5481,5482],{},"add campaign_id \u002F template_id fields",[46,5484,5485],{},"use trackable URLs\u002FQRs when you include a CTA",[12,5487,5488,5489,769],{},"For tracking mechanics: ",[31,5490,4415],{"href":4413,"rel":5491},[553],[959,5493],{},[63,5495,5497],{"id":5496},"step-9-turn-it-into-a-repeatable-abm-motion","Step 9: turn it into a repeatable ABM motion",[12,5499,5500],{},"Once the workflow works:",[43,5502,5503,5506,5509],{},[46,5504,5505],{},"standardize templates by trigger type",[46,5507,5508],{},"add routing rules (different note for different personas)",[46,5510,5511],{},"add holdouts for lift measurement",[12,5513,5514,5515,769],{},"If you want the end-to-end ABM program design, see: ",[31,5516,5519],{"href":5517,"rel":5518},"https:\u002F\u002Fwww.scribeless.co\u002Fblog\u002Fmailbox-first-abm-playbook-b2b-saas",[553],"Mailbox‑First ABM: The 2026 Direct Mail Playbook for B2B SaaS",[959,5521],{},[63,5523,4460],{"id":4459},[12,5525,5526],{},"Clay helps you operationalize enrichment and workflows.\nScribeless helps you execute handwritten mail at scale.",[12,5528,5529],{},"The winning combination is a system:",[43,5531,5532,5535,5538,5541,5544],{},[46,5533,5534],{},"right targets",[46,5536,5537],{},"right triggers",[46,5539,5540],{},"safe personalization",[46,5542,5543],{},"built-in QA",[46,5545,5546],{},"pipeline-first measurement",[959,5548],{},[12,5550,5551,548,5554],{},[39,5552,5553],{},"Want help setting up Clay + Scribeless for ABM?",[31,5555,4491],{"href":558,"rel":5556},[553],{"title":595,"searchDepth":596,"depth":596,"links":5558},[5559,5560,5561,5562,5563,5564,5567,5568,5569,5570,5571,5572],{"id":5103,"depth":596,"text":5104},{"id":5163,"depth":596,"text":5164},{"id":5189,"depth":596,"text":5190},{"id":5215,"depth":596,"text":5216},{"id":5261,"depth":596,"text":5262},{"id":5288,"depth":596,"text":5289,"children":5565},[5566],{"id":5295,"depth":601,"text":5296},{"id":5356,"depth":596,"text":5357},{"id":5396,"depth":596,"text":5397},{"id":5419,"depth":596,"text":5420},{"id":5450,"depth":596,"text":5451},{"id":5496,"depth":596,"text":5497},{"id":4459,"depth":596,"text":4460},"Connect Clay and Scribeless to automate personalized handwritten ABM mail with enriched data, safer AI, and CRM measurement.","assets\u002Fimages\u002Fhero-clay-scribeless-abm-personalization.webp","A Clay table on a screen next to handwritten letters",{},"Clay + Scribeless for ABM: Automate Personalized Handwritten Mail at Scale","\u002Fblog\u002Fclay-scribeless-abm-personalization",{"description":5573},"clay-scribeless-abm-personalization","blog\u002Fclay-scribeless-abm-personalization","A step-by-step ABM workflow: build and enrich a target list in Clay, generate personalization safely, send handwritten mail via Scribeless, and measure impact in your CRM.","6971576d4ce14e7bd297f1cf","gbBtjPPyQretMnMTwcKUg8232oIPR_S-B3Hus3OYFgU",{"id":5586,"title":5587,"blog_updated_date":7,"blog_updated_date_display":7,"body":5588,"category":4509,"date":5081,"date_display":5082,"description":6026,"essential_reading":646,"extension":641,"image":6027,"image_alt":6028,"meta":6029,"name":5519,"navigation":646,"path":6030,"pillar":648,"scheduled_publish_date":5081,"seo":6031,"slug":6032,"status":652,"stem":6033,"summary":6034,"webflow_html_path":7,"webflow_item_id":6035,"__hash__":6036},"blog\u002Fblog\u002Fmailbox-first-abm-playbook-b2b-saas.md","Mailbox First Abm Playbook B2b Saas",{"type":9,"value":5589,"toc":6009},[5590,5594,5597,5608,5611,5622,5625,5639,5647,5649,5653,5656,5659,5679,5682,5696,5703,5705,5709,5712,5729,5732,5738,5740,5744,5748,5758,5772,5776,5784,5798,5802,5810,5821,5823,5827,5830,5844,5848,5853,5859,5867,5869,5873,5876,5889,5895,5897,5901,5904,5907,5924,5927,5940,5946,5948,5952,5955,5966,5973,5975,5977,5980,5983,5999,6001],[63,5591,5593],{"id":5592},"introduction-mailbox-first-abm-is-a-response-strategy","Introduction: mailbox-first ABM is a response strategy",[12,5595,5596],{},"ABM is simple in theory:",[43,5598,5599,5602,5605],{},[46,5600,5601],{},"pick the right accounts",[46,5603,5604],{},"run coordinated touches",[46,5606,5607],{},"convert attention into meetings and pipeline",[12,5609,5610],{},"In practice, ABM often becomes:",[43,5612,5613,5616,5619],{},[46,5614,5615],{},"more outbound noise",[46,5617,5618],{},"more “personalized” emails that feel the same",[46,5620,5621],{},"more dashboards with unclear causality",[12,5623,5624],{},"Mailbox-first ABM is a different posture:",[43,5626,5627,5630,5633,5636],{},[46,5628,5629],{},"assume inbox attention is scarce",[46,5631,5632],{},"use mail as a high-leverage response layer",[46,5634,5635],{},"orchestrate email, calls, and ads around it",[46,5637,5638],{},"measure pipeline impact with cohorts and holdouts",[12,5640,5641,5642,769],{},"If you want background on why mail works for B2B sales, see: ",[31,5643,5646],{"href":5644,"rel":5645},"https:\u002F\u002Fwww.scribeless.co\u002Fblog\u002Fbreaking-through-the-noise-how-direct-mail-makes-an-impact-for-b2b-sales",[553],"How direct mail makes an impact for B2B sales",[959,5648],{},[63,5650,5652],{"id":5651},"step-1-define-your-tiering-model-the-abm-budget-allocator","Step 1: define your tiering model (the ABM “budget allocator”)",[12,5654,5655],{},"Mailbox-first ABM only works if you’re selective.",[12,5657,5658],{},"Example tiers:",[43,5660,5661,5667,5673],{},[46,5662,5663,5666],{},[39,5664,5665],{},"Tier 1 (whales):"," 20–200 accounts — handwritten notes\u002Fletters",[46,5668,5669,5672],{},[39,5670,5671],{},"Tier 2:"," 200–2,000 accounts — hybrid (printed reach + selective handwritten)",[46,5674,5675,5678],{},[39,5676,5677],{},"Tier 3:"," 2,000+ accounts — digital only (mail only on high-intent signals)",[12,5680,5681],{},"Use a tiering input set:",[43,5683,5684,5687,5690,5693],{},[46,5685,5686],{},"ACV\u002FLTV potential",[46,5688,5689],{},"strategic fit",[46,5691,5692],{},"intent\u002Fengagement",[46,5694,5695],{},"sales capacity",[12,5697,5698,5699,769],{},"Format selection deep dive: ",[31,5700,5702],{"href":4452,"rel":5701},[553],"Printed vs Handwritten vs Hybrid Direct Mail: The 3‑Tier Format Selector for B2B",[959,5704],{},[63,5706,5708],{"id":5707},"step-2-choose-triggers-mail-should-be-signal-based","Step 2: choose triggers (mail should be signal-based)",[12,5710,5711],{},"Good triggers:",[43,5713,5714,5717,5720,5723,5726],{},[46,5715,5716],{},"demo booked or completed",[46,5718,5719],{},"stakeholder added (multi-threading)",[46,5721,5722],{},"late-stage stall",[46,5724,5725],{},"event attendance",[46,5727,5728],{},"high-intent engagement (webinar + site activity)",[12,5730,5731],{},"Avoid “calendar mail” unless it’s a proven program (e.g., annual exec touch to top accounts).",[12,5733,5734,5735,769],{},"Cadence companion: ",[31,5736,4384],{"href":4382,"rel":5737},[553],[959,5739],{},[63,5741,5743],{"id":5742},"step-3-build-3-core-sequences-copy-timing","Step 3: build 3 core sequences (copy + timing)",[86,5745,5747],{"id":5746},"sequence-a-tier-1-outbound-warm-ish","Sequence A: Tier 1 outbound (warm-ish)",[12,5749,5750,5753,5754,5757],{},[39,5751,5752],{},"Trigger:"," intent\u002Fengagement threshold hit\n",[39,5755,5756],{},"Goal:"," convert interest into a meeting",[3565,5759,5760,5763,5766,5769],{},[46,5761,5762],{},"Email (short, relevant)",[46,5764,5765],{},"Handwritten note (1 personalization line + clear CTA)",[46,5767,5768],{},"Email follow-up (“did it land?”)",[46,5770,5771],{},"Call + voicemail",[86,5773,5775],{"id":5774},"sequence-b-post-demo-acceleration","Sequence B: post-demo acceleration",[12,5777,5778,5780,5781,5783],{},[39,5779,5752],{}," demo completed\n",[39,5782,5756],{}," maintain momentum and multi-thread stakeholders",[3565,5785,5786,5789,5792,5795],{},[46,5787,5788],{},"recap email with next steps",[46,5790,5791],{},"handwritten note referencing one key point",[46,5793,5794],{},"email to include stakeholder(s)",[46,5796,5797],{},"exec sponsor letter for Tier 1 if needed",[86,5799,5801],{"id":5800},"sequence-c-late-stage-unstick","Sequence C: late-stage unstick",[12,5803,5804,5806,5807,5809],{},[39,5805,5752],{}," opp stalled 14–30 days\n",[39,5808,5756],{}," restart conversation with seriousness",[3565,5811,5812,5815,5818],{},[46,5813,5814],{},"short email “what changed?”",[46,5816,5817],{},"handwritten note\u002Fletter from AE or exec sponsor",[46,5819,5820],{},"call + calendar invite to re-align",[959,5822],{},[63,5824,5826],{"id":5825},"step-4-copy-framework-what-to-write","Step 4: copy framework (what to write)",[12,5828,5829],{},"Mailbox-first ABM notes work when they’re:",[43,5831,5832,5835,5838,5841],{},[46,5833,5834],{},"short",[46,5836,5837],{},"specific",[46,5839,5840],{},"tied to a real signal",[46,5842,5843],{},"measured against pipeline outcomes",[86,5845,5847],{"id":5846},"template-tier-1-abm-note","Template: Tier 1 ABM note",[5381,5849,5850],{},[12,5851,5852],{},"Hi {{first_name}},\n{{personalization_line}}\nWe’ve helped teams like {{peer_group}} drive {{outcome}} by {{approach}}.\nWant me to send a short plan for {{outcome}}?\n— {{sender_name}}",[12,5854,5855],{},[58,5856],{"alt":5857,"src":5858},"Tier 1 ABM note handwritten example","assets\u002Fimages\u002Fmailbox-first-template-note.webp",[12,5860,5861,5862,769],{},"If you want a library of thank you notes and relationship templates, see: ",[31,5863,5866],{"href":5864,"rel":5865},"https:\u002F\u002Fwww.scribeless.co\u002Fblog\u002Fbusiness-thank-you-notes-templates",[553],"Business Thank You Notes: 25+ Templates for Clients, Prospects & Partners",[959,5868],{},[63,5870,5872],{"id":5871},"step-5-ops-and-data-what-makes-or-breaks-execution","Step 5: ops and data (what makes or breaks execution)",[12,5874,5875],{},"Mailbox-first ABM needs:",[43,5877,5878,5881,5884,5886],{},[46,5879,5880],{},"validated addresses (especially with remote work reality)",[46,5882,5883],{},"clean segmentation (tier, persona, trigger)",[46,5885,5204],{},[46,5887,5888],{},"QA gates for personalization (no creepiness)",[12,5890,5891,5892,769],{},"List hygiene guide: ",[31,5893,5087],{"href":5282,"rel":5894},[553],[959,5896],{},[63,5898,5900],{"id":5899},"step-6-measurement-pipeline-first","Step 6: measurement (pipeline-first)",[12,5902,5903],{},"Don’t measure ABM mail like eCommerce mail.",[12,5905,5906],{},"Primary metrics:",[43,5908,5909,5912,5915,5918,5921],{},[46,5910,5911],{},"replies",[46,5913,5914],{},"meetings booked",[46,5916,5917],{},"opportunities created",[46,5919,5920],{},"stage velocity",[46,5922,5923],{},"win rate (over longer windows)",[12,5925,5926],{},"Measurement mechanics:",[43,5928,5929,5932,5935,5938],{},[46,5930,5931],{},"log mail touches in CRM",[46,5933,5934],{},"trackable URLs\u002FQRs for CTAs",[46,5936,5937],{},"matchbacks by cohort",[46,5939,4407],{},[12,5941,5942,5943,769],{},"Attribution deep dive: ",[31,5944,4423],{"href":4421,"rel":5945},[553],[959,5947],{},[63,5949,5951],{"id":5950},"step-7-scaling-without-losing-relevance","Step 7: scaling without losing relevance",[12,5953,5954],{},"Mailbox-first ABM scales via:",[43,5956,5957,5960,5963],{},[46,5958,5959],{},"templates with one-line personalization",[46,5961,5962],{},"upgrading only engaged Tier 2 accounts to handwritten",[46,5964,5965],{},"using enrichment workflows (e.g., Clay) with QA gates",[12,5967,5968,5969,769],{},"Implementation guide: ",[31,5970,5972],{"href":4765,"rel":5971},[553],"Clay + Scribeless for ABM",[959,5974],{},[63,5976,4460],{"id":4459},[12,5978,5979],{},"Mailbox-first ABM is not “send more stuff.”",[12,5981,5982],{},"It’s a disciplined system:",[43,5984,5985,5988,5991,5994,5997],{},[46,5986,5987],{},"tier accounts",[46,5989,5990],{},"trigger mail by signal",[46,5992,5993],{},"keep copy short and specific",[46,5995,5996],{},"orchestrate channels around mail",[46,5998,5638],{},[959,6000],{},[12,6002,6003,548,6006],{},[39,6004,6005],{},"Want help building a mailbox-first ABM program (tiering, triggers, templates, measurement)?",[31,6007,4491],{"href":558,"rel":6008},[553],{"title":595,"searchDepth":596,"depth":596,"links":6010},[6011,6012,6013,6014,6019,6022,6023,6024,6025],{"id":5592,"depth":596,"text":5593},{"id":5651,"depth":596,"text":5652},{"id":5707,"depth":596,"text":5708},{"id":5742,"depth":596,"text":5743,"children":6015},[6016,6017,6018],{"id":5746,"depth":601,"text":5747},{"id":5774,"depth":601,"text":5775},{"id":5800,"depth":601,"text":5801},{"id":5825,"depth":596,"text":5826,"children":6020},[6021],{"id":5846,"depth":601,"text":5847},{"id":5871,"depth":596,"text":5872},{"id":5899,"depth":596,"text":5900},{"id":5950,"depth":596,"text":5951},{"id":4459,"depth":596,"text":4460},"Build a mailbox-first ABM motion for B2B SaaS with account tiers, triggers, direct mail sequences, and attribution.","assets\u002Fimages\u002Fhero-mailbox-first-abm-playbook.webp","A B2B ABM plan next to a handwritten letter",{},"\u002Fblog\u002Fmailbox-first-abm-playbook-b2b-saas",{"description":6026},"mailbox-first-abm-playbook-b2b-saas","blog\u002Fmailbox-first-abm-playbook-b2b-saas","A modern ABM playbook for B2B SaaS teams: tiering, triggers, sequences, format selection, and attribution. Build a mailbox-first motion that drives meetings and pipeline—not vanity metrics.","69715777925431e2f50f3ef4","iPOLwXiOq5Z_4QR7dDpthvGBdvev8TPYg008USkdagA",{"id":6038,"title":6039,"blog_updated_date":7,"blog_updated_date_display":7,"body":6040,"category":6817,"date":6818,"date_display":6819,"description":6820,"essential_reading":646,"extension":641,"image":6821,"image_alt":6822,"meta":6823,"name":6824,"navigation":646,"path":6825,"pillar":6826,"scheduled_publish_date":6818,"seo":6827,"slug":6828,"status":652,"stem":6829,"summary":6830,"webflow_html_path":7,"webflow_item_id":6831,"__hash__":6832},"blog\u002Fblog\u002Fdirect-mail-attribution-b2b.md","Direct Mail Attribution B2b",{"type":9,"value":6041,"toc":6790},[6042,6046,6049,6052,6055,6075,6078,6084,6086,6090,6093,6096,6107,6113,6115,6119,6122,6125,6135,6138,6149,6153,6156,6181,6184,6198,6201,6326,6328,6332,6336,6339,6347,6351,6354,6362,6364,6372,6376,6379,6382,6393,6396,6425,6427,6431,6434,6442,6445,6460,6463,6471,6475,6478,6481,6492,6495,6501,6503,6507,6510,6513,6522,6525,6536,6539,6543,6557,6570,6573,6575,6579,6582,6593,6596,6607,6609,6613,6616,6624,6627,6630,6641,6645,6659,6662,6676,6678,6682,6685,6696,6699,6711,6715,6718,6734,6736,6740,6760,6762,6764,6767,6773,6776,6778,6786],[63,6043,6045],{"id":6044},"introduction-if-you-cant-measure-it-you-cant-scale-it","Introduction: if you can’t measure it, you can’t scale it",[12,6047,6048],{},"Direct mail has a reputation for being “hard to attribute.”",[12,6050,6051],{},"That’s only true when measurement is an afterthought.",[12,6053,6054],{},"In B2B, you can measure direct mail well enough to make confident decisions by combining:",[43,6056,6057,6063,6069],{},[46,6058,6059,6062],{},[39,6060,6061],{},"direct response tracking"," (QR codes, trackable URLs, PURLs)",[46,6064,6065,6068],{},[39,6066,6067],{},"CRM matchbacks"," (pipeline outcomes by cohort)",[46,6070,6071,6074],{},[39,6072,6073],{},"incrementality tests"," (holdouts and lift)",[12,6076,6077],{},"This guide is a B2B playbook you can implement without building a data warehouse first.",[12,6079,6080],{},[58,6081],{"alt":6082,"src":6083},"Direct mail attribution methods for B2B: QR codes, trackable URLs, CRM matchbacks, and holdout tests","assets\u002Fimages\u002Fb2b-direct-mail-attribution-methods.webp",[959,6085],{},[63,6087,6089],{"id":6088},"step-1-build-solid-foundations-the-boring-part-that-matters","Step 1: build solid foundations (the boring part that matters)",[12,6091,6092],{},"Attribution falls apart when your data is fragmented.",[12,6094,6095],{},"Minimum foundation:",[43,6097,6098,6101,6104],{},[46,6099,6100],{},"a CRM that is the source of truth for pipeline",[46,6102,6103],{},"a way to log mail touches (date, segment, template)",[46,6105,6106],{},"a landing page \u002F redirect system for QR and URL tracking",[12,6108,6109,6110,769],{},"If you want a quick overview of tracking mechanisms, see: ",[31,6111,4415],{"href":4413,"rel":6112},[553],[959,6114],{},[63,6116,6118],{"id":6117},"step-2-decide-what-youre-trying-to-measure-b2b-outcomes","Step 2: decide what you’re trying to measure (B2B outcomes)",[12,6120,6121],{},"Pick 1–2 primary outcomes per motion.",[12,6123,6124],{},"Outbound \u002F ABM:",[43,6126,6127,6129,6131,6133],{},[46,6128,5911],{},[46,6130,5914],{},[46,6132,5917],{},[46,6134,5920],{},[12,6136,6137],{},"Customer programs:",[43,6139,6140,6143,6146],{},[46,6141,6142],{},"renewal saves",[46,6144,6145],{},"expansion rate",[46,6147,6148],{},"exec sponsor engagement",[86,6150,6152],{"id":6151},"define-your-event-taxonomy-so-reporting-is-consistent","Define your event taxonomy (so reporting is consistent)",[12,6154,6155],{},"At minimum, standardize:",[43,6157,6158,6163,6169,6175],{},[46,6159,6160,6162],{},[4976,6161,5014],{}," (one per motion\u002Fexperiment)",[46,6164,6165,6168],{},[4976,6166,6167],{},"mail_template_id"," (creative\u002Fcopy version)",[46,6170,6171,6174],{},[4976,6172,6173],{},"mail_segment"," (tier\u002Fpersona\u002Findustry)",[46,6176,6177,6180],{},[4976,6178,6179],{},"mail_touch_date"," (when it was sent)",[12,6182,6183],{},"Optional but high value:",[43,6185,6186,6192],{},[46,6187,6188,6191],{},[4976,6189,6190],{},"trigger_reason"," (demo completed, opp stalled, renewal window, event follow-up)",[46,6193,6194,6197],{},[4976,6195,6196],{},"holdout_group"," (test\u002Fcontrol)",[12,6199,6200],{},"If you track events in analytics as well, use a simple schema:",[6202,6203,6207],"pre",{"className":6204,"code":6205,"language":6206,"meta":595,"style":595},"language-json shiki shiki-themes github-light github-dark","{\n  \"event\": \"direct_mail_sent\",\n  \"mail_campaign_id\": \"abm_tier1_q1_2026\",\n  \"mail_template_id\": \"note_v3\",\n  \"mail_segment\": \"tier1_cro\",\n  \"trigger_reason\": \"post_demo\",\n  \"contact_id\": \"crm_123\",\n  \"account_id\": \"crm_acc_987\",\n  \"sent_at\": \"2026-04-06\"\n}\n","json",[4976,6208,6209,6217,6232,6244,6257,6270,6283,6296,6309,6320],{"__ignoreMap":595},[1191,6210,6213],{"class":6211,"line":6212},"line",1,[1191,6214,6216],{"class":6215},"sVt8B","{\n",[1191,6218,6219,6223,6225,6229],{"class":6211,"line":596},[1191,6220,6222],{"class":6221},"sj4cs","  \"event\"",[1191,6224,2957],{"class":6215},[1191,6226,6228],{"class":6227},"sZZnC","\"direct_mail_sent\"",[1191,6230,6231],{"class":6215},",\n",[1191,6233,6234,6237,6239,6242],{"class":6211,"line":601},[1191,6235,6236],{"class":6221},"  \"mail_campaign_id\"",[1191,6238,2957],{"class":6215},[1191,6240,6241],{"class":6227},"\"abm_tier1_q1_2026\"",[1191,6243,6231],{"class":6215},[1191,6245,6247,6250,6252,6255],{"class":6211,"line":6246},4,[1191,6248,6249],{"class":6221},"  \"mail_template_id\"",[1191,6251,2957],{"class":6215},[1191,6253,6254],{"class":6227},"\"note_v3\"",[1191,6256,6231],{"class":6215},[1191,6258,6260,6263,6265,6268],{"class":6211,"line":6259},5,[1191,6261,6262],{"class":6221},"  \"mail_segment\"",[1191,6264,2957],{"class":6215},[1191,6266,6267],{"class":6227},"\"tier1_cro\"",[1191,6269,6231],{"class":6215},[1191,6271,6273,6276,6278,6281],{"class":6211,"line":6272},6,[1191,6274,6275],{"class":6221},"  \"trigger_reason\"",[1191,6277,2957],{"class":6215},[1191,6279,6280],{"class":6227},"\"post_demo\"",[1191,6282,6231],{"class":6215},[1191,6284,6286,6289,6291,6294],{"class":6211,"line":6285},7,[1191,6287,6288],{"class":6221},"  \"contact_id\"",[1191,6290,2957],{"class":6215},[1191,6292,6293],{"class":6227},"\"crm_123\"",[1191,6295,6231],{"class":6215},[1191,6297,6299,6302,6304,6307],{"class":6211,"line":6298},8,[1191,6300,6301],{"class":6221},"  \"account_id\"",[1191,6303,2957],{"class":6215},[1191,6305,6306],{"class":6227},"\"crm_acc_987\"",[1191,6308,6231],{"class":6215},[1191,6310,6312,6315,6317],{"class":6211,"line":6311},9,[1191,6313,6314],{"class":6221},"  \"sent_at\"",[1191,6316,2957],{"class":6215},[1191,6318,6319],{"class":6227},"\"2026-04-06\"\n",[1191,6321,6323],{"class":6211,"line":6322},10,[1191,6324,6325],{"class":6215},"}\n",[959,6327],{},[63,6329,6331],{"id":6330},"step-3-direct-response-tracking-qr-codes-and-trackable-urls","Step 3: direct response tracking (QR codes and trackable URLs)",[86,6333,6335],{"id":6334},"trackable-urls-baseline","Trackable URLs (baseline)",[12,6337,6338],{},"Use a unique URL per campaign:",[43,6340,6341,6344],{},[46,6342,6343],{},"include UTMs",[46,6345,6346],{},"route through a redirect you control (so you can update destinations later)",[86,6348,6350],{"id":6349},"qr-codes-reduce-friction","QR codes (reduce friction)",[12,6352,6353],{},"QR codes improve response by:",[43,6355,6356,6359],{},[46,6357,6358],{},"making the action easy on mobile",[46,6360,6361],{},"creating a measurable “scan” event",[12,6363,4653],{},[43,6365,6366,6369],{},[46,6367,6368],{},"generate a unique QR per campaign (or per segment)",[46,6370,6371],{},"use UTMs to label source\u002Fmedium\u002Fcampaign",[86,6373,6375],{"id":6374},"redirect-links-keep-control-of-destinations","Redirect links: keep control of destinations",[12,6377,6378],{},"Prefer QR\u002Fshort links that go to a redirect you control, then forward to the final page.",[12,6380,6381],{},"Why:",[43,6383,6384,6387,6390],{},[46,6385,6386],{},"you can change landing pages later without reprinting",[46,6388,6389],{},"you can log scans\u002Fvisits consistently",[46,6391,6392],{},"you can standardize UTMs even when teams forget",[12,6394,6395],{},"Example UTM convention:",[43,6397,6398,6403,6412,6419],{},[46,6399,6400],{},[4976,6401,6402],{},"utm_source=direct_mail",[46,6404,6405,6408,6409,4208],{},[4976,6406,6407],{},"utm_medium=handwritten"," (or ",[4976,6410,6411],{},"printed",[46,6413,6414],{},[1191,6415,6418],{"className":6416},[6417],"sl-inline-code","utm_campaign={{mail_campaign_id}}",[46,6420,6421],{},[1191,6422,6424],{"className":6423},[6417],"utm_content={{mail_template_id}}",[959,6426],{},[63,6428,6430],{"id":6429},"step-4-purls-personalized-urls-when-you-need-identity","Step 4: PURLs (personalized URLs) when you need identity",[12,6432,6433],{},"PURLs help when you want:",[43,6435,6436,6439],{},[46,6437,6438],{},"a clean link between offline touch and a known contact",[46,6440,6441],{},"personalized landing experiences",[12,6443,6444],{},"Common approach:",[43,6446,6447,6457],{},[46,6448,6449,6456],{},[1191,6450,6452,6453],{"className":6451},[6417],"example.com\u002F",[1191,6454,6455],{},"{{slug}}"," routes to a landing page",[46,6458,6459],{},"page recognizes the contact\u002Faccount and can pre-fill forms",[12,6461,6462],{},"Trade-offs:",[43,6464,6465,6468],{},[46,6466,6467],{},"requires careful privacy handling",[46,6469,6470],{},"more implementation work than generic QR",[86,6472,6474],{"id":6473},"a-safer-alternative-to-purls-identify-later","A safer alternative to PURLs: “identify later”",[12,6476,6477],{},"In many B2B funnels, you don’t need identity at scan time.",[12,6479,6480],{},"You can:",[43,6482,6483,6486,6489],{},[46,6484,6485],{},"attribute scans\u002Fvisits to a campaign\u002Fsegment via UTMs",[46,6487,6488],{},"capture identity when they book a meeting \u002F fill a form",[46,6490,6491],{},"match back to the mailed cohort using CRM records",[12,6493,6494],{},"This avoids overly “personal” URLs while still keeping measurement useful.",[12,6496,6497],{},[58,6498],{"alt":6499,"src":6500},"Scribeless flow builder showing automatic CRM and analytics actions triggered by a QR code scan","assets\u002Fimages\u002Fsample-scanned-qr-flow-mockup.webp",[959,6502],{},[63,6504,6506],{"id":6505},"step-5-matchbacks-pipeline-first-attribution","Step 5: matchbacks (pipeline-first attribution)",[12,6508,6509],{},"Not everyone scans a code.",[12,6511,6512],{},"In B2B, many of the best outcomes show up as:",[43,6514,6515,6517,6519],{},[46,6516,5911],{},[46,6518,5914],{},[46,6520,6521],{},"stage movement",[12,6523,6524],{},"Matchbacks attribute impact by cohort:",[43,6526,6527,6530,6533],{},[46,6528,6529],{},"segment A received mail on date X",[46,6531,6532],{},"segment B did not",[46,6534,6535],{},"compare outcomes over an attribution window (e.g., 14\u002F30\u002F60 days)",[12,6537,6538],{},"This works best when you log mail touches in the CRM and keep your segmentation clean.",[86,6540,6542],{"id":6541},"matchback-methodology-simple-defensible","Matchback methodology (simple, defensible)",[3565,6544,6545,6548,6551,6554],{},[46,6546,6547],{},"Define a cohort: “accounts mailed between date A and date B”",[46,6549,6550],{},"Define a comparison cohort: similar accounts not mailed in that window",[46,6552,6553],{},"Choose an attribution window (14\u002F30\u002F60\u002F90 days)",[46,6555,6556],{},"Compare outcomes:",[43,6558,6559,6562,6565,6567],{},[46,6560,6561],{},"meeting rate",[46,6563,6564],{},"opp creation rate",[46,6566,5468],{},[46,6568,6569],{},"win rate (if cycle allows)",[12,6571,6572],{},"Keep the cohorts stable during the window—don’t change targeting rules mid-test.",[959,6574],{},[63,6576,6578],{"id":6577},"step-6-attribution-windows-choose-them-intentionally","Step 6: attribution windows (choose them intentionally)",[12,6580,6581],{},"Attribution windows depend on:",[43,6583,6584,6587,6590],{},[46,6585,6586],{},"your sales cycle length",[46,6588,6589],{},"how quickly your audience typically responds",[46,6591,6592],{},"the “shelf life” of your mail piece",[12,6594,6595],{},"Common B2B starting points:",[43,6597,6598,6601,6604],{},[46,6599,6600],{},"14 days: replies and meeting booking lift",[46,6602,6603],{},"30 days: opportunity creation and stage movement",[46,6605,6606],{},"60–90 days: win rate and revenue impact (for longer cycles)",[959,6608],{},[63,6610,6612],{"id":6611},"step-7-incrementality-holdouts-and-lift","Step 7: incrementality (holdouts and lift)",[12,6614,6615],{},"If you want true confidence, use a holdout:",[43,6617,6618,6621],{},[46,6619,6620],{},"randomly exclude a subset of accounts from receiving mail",[46,6622,6623],{},"compare outcomes vs the mailed cohort",[12,6625,6626],{},"Holdouts are the closest thing to “proof” you’ll get in channel measurement.",[12,6628,6629],{},"Practical tips:",[43,6631,6632,6635,6638],{},[46,6633,6634],{},"hold out at the account level (not contact) for ABM",[46,6636,6637],{},"keep criteria identical across cohorts",[46,6639,6640],{},"run long enough to capture your outcome window",[86,6642,6644],{"id":6643},"how-to-run-a-holdout-without-overcomplicating-it","How to run a holdout without overcomplicating it",[43,6646,6647,6650,6653,6656],{},[46,6648,6649],{},"Randomize within a segment (e.g., Tier 1 CRO persona)",[46,6651,6652],{},"Start with a small holdout (10–20%) so sales still gets coverage",[46,6654,6655],{},"Lock the rules for the duration of the test",[46,6657,6658],{},"Use pipeline outcomes as the truth (not just scan metrics)",[12,6660,6661],{},"When you report results, separate:",[43,6663,6664,6670],{},[46,6665,6666,6669],{},[39,6667,6668],{},"direct response"," (scans\u002Fvisits)",[46,6671,6672,6675],{},[39,6673,6674],{},"downstream impact"," (meetings, opps, wins)",[959,6677],{},[63,6679,6681],{"id":6680},"step-8-reporting-what-to-show-weekly-and-monthly","Step 8: reporting (what to show weekly and monthly)",[12,6683,6684],{},"Weekly:",[43,6686,6687,6690,6693],{},[46,6688,6689],{},"mail sent volume by segment",[46,6691,6692],{},"response signals (scans, landing visits)",[46,6694,6695],{},"early funnel outcomes (replies, meetings)",[12,6697,6698],{},"Monthly:",[43,6700,6701,6704,6706,6708],{},[46,6702,6703],{},"opportunity creation rate by cohort",[46,6705,5920],{},[46,6707,6569],{},[46,6709,6710],{},"renewal\u002Fexpansion lift (for customer programs)",[86,6712,6714],{"id":6713},"a-simple-scoreboard-template-example","A simple scoreboard template (example)",[12,6716,6717],{},"Track by segment and cohort:",[43,6719,6720,6723,6726,6728,6731],{},[46,6721,6722],{},"mailed accounts",[46,6724,6725],{},"meetings booked rate",[46,6727,6564],{},[46,6729,6730],{},"pipeline created per account",[46,6732,6733],{},"lift vs holdout (%)",[959,6735],{},[63,6737,6739],{"id":6738},"step-9-common-attribution-traps","Step 9: common attribution traps",[43,6741,6742,6745,6748,6751,6754,6757],{},[46,6743,6744],{},"judging mail only by QR scans",[46,6746,6747],{},"changing targeting mid-test",[46,6749,6750],{},"no frequency caps (results get noisy)",[46,6752,6753],{},"no control group (hard to prove lift)",[46,6755,6756],{},"mismatched windows (declaring winners too early)",[46,6758,6759],{},"“multi-touch” attribution without clear rules (creates false certainty)",[959,6761],{},[63,6763,4460],{"id":4459},[12,6765,6766],{},"B2B direct mail attribution doesn’t need to be perfect.",[12,6768,6769,6770],{},"It needs to be good enough to answer the only question that matters:\n",[39,6771,6772],{},"Is this creating incremental pipeline and revenue?",[12,6774,6775],{},"Build foundations, track direct response, measure pipeline matchbacks, and use holdouts when you need proof.",[959,6777],{},[12,6779,6780,548,6783],{},[39,6781,6782],{},"Want help setting up tracking and lift measurement for your direct mail program?",[31,6784,4491],{"href":558,"rel":6785},[553],[6787,6788,6789],"style",{},"html pre.shiki code .sVt8B, html code.shiki .sVt8B{--shiki-default:#24292E;--shiki-dark:#E1E4E8}html pre.shiki code .sj4cs, html code.shiki .sj4cs{--shiki-default:#005CC5;--shiki-dark:#79B8FF}html pre.shiki code .sZZnC, html code.shiki .sZZnC{--shiki-default:#032F62;--shiki-dark:#9ECBFF}html .default .shiki span {color: var(--shiki-default);background: var(--shiki-default-bg);font-style: var(--shiki-default-font-style);font-weight: var(--shiki-default-font-weight);text-decoration: var(--shiki-default-text-decoration);}html .shiki span {color: var(--shiki-default);background: var(--shiki-default-bg);font-style: var(--shiki-default-font-style);font-weight: var(--shiki-default-font-weight);text-decoration: var(--shiki-default-text-decoration);}html .dark .shiki span {color: var(--shiki-dark);background: var(--shiki-dark-bg);font-style: var(--shiki-dark-font-style);font-weight: var(--shiki-dark-font-weight);text-decoration: var(--shiki-dark-text-decoration);}html.dark .shiki span {color: var(--shiki-dark);background: var(--shiki-dark-bg);font-style: var(--shiki-dark-font-style);font-weight: var(--shiki-dark-font-weight);text-decoration: var(--shiki-dark-text-decoration);}",{"title":595,"searchDepth":596,"depth":596,"links":6791},[6792,6793,6794,6797,6802,6805,6808,6809,6812,6815,6816],{"id":6044,"depth":596,"text":6045},{"id":6088,"depth":596,"text":6089},{"id":6117,"depth":596,"text":6118,"children":6795},[6796],{"id":6151,"depth":601,"text":6152},{"id":6330,"depth":596,"text":6331,"children":6798},[6799,6800,6801],{"id":6334,"depth":601,"text":6335},{"id":6349,"depth":601,"text":6350},{"id":6374,"depth":601,"text":6375},{"id":6429,"depth":596,"text":6430,"children":6803},[6804],{"id":6473,"depth":601,"text":6474},{"id":6505,"depth":596,"text":6506,"children":6806},[6807],{"id":6541,"depth":601,"text":6542},{"id":6577,"depth":596,"text":6578},{"id":6611,"depth":596,"text":6612,"children":6810},[6811],{"id":6643,"depth":601,"text":6644},{"id":6680,"depth":596,"text":6681,"children":6813},[6814],{"id":6713,"depth":601,"text":6714},{"id":6738,"depth":596,"text":6739},{"id":4459,"depth":596,"text":4460},"Direct Mail","2026-03-09","03.09.2026","Measure B2B direct mail with QR codes, PURLs, matchbacks, CRM reporting, and holdout tests for incremental lift.","assets\u002Fimages\u002Fhero-direct-mail-attribution-b2b.webp","A dashboard showing scans and pipeline stages",{},"Direct Mail Attribution for B2B: QR Codes, PURLs, Matchbacks, and Holdouts","\u002Fblog\u002Fdirect-mail-attribution-b2b","measurement",{"description":6820},"direct-mail-attribution-b2b","blog\u002Fdirect-mail-attribution-b2b","A practical attribution playbook for B2B direct mail: build solid foundations, track response with QR\u002FPURLs, use matchbacks for pipeline, and run holdouts to measure true incremental lift.","697126ceee5932a27f8a90d8","y-83qGLuUqkldzmVZ_0q9Of32DNjvlS-OAVoThzn-W4",{"id":6834,"title":6835,"blog_updated_date":7,"blog_updated_date_display":7,"body":6836,"category":6817,"date":7246,"date_display":7247,"description":7248,"essential_reading":646,"extension":641,"image":7249,"image_alt":7250,"meta":7251,"name":5702,"navigation":646,"path":7252,"pillar":7253,"scheduled_publish_date":7246,"seo":7254,"slug":7255,"status":652,"stem":7256,"summary":7257,"webflow_html_path":7,"webflow_item_id":7258,"__hash__":7259},"blog\u002Fblog\u002Fprinted-vs-handwritten-vs-hybrid-b2b-format-selector.md","Printed Vs Handwritten Vs Hybrid B2b Format Selector",{"type":9,"value":6837,"toc":7221},[6838,6842,6845,6848,6868,6871,6874,6876,6880,6899,6905,6907,6911,6915,6928,6932,6943,6947,6958,6964,6966,6970,6973,6977,6988,6992,6997,7001,7012,7016,7021,7025,7030,7032,7036,7040,7043,7051,7055,7058,7066,7070,7073,7078,7084,7086,7090,7093,7104,7107,7118,7126,7128,7132,7135,7138,7140,7154,7156,7160,7163,7171,7174,7179,7182,7187,7193,7195,7197,7200,7208,7211,7213],[63,6839,6841],{"id":6840},"introduction-the-right-format-is-a-unit-economics-decision","Introduction: the right format is a unit-economics decision",[12,6843,6844],{},"Direct mail isn’t one thing.",[12,6846,6847],{},"There are at least three distinct tools:",[43,6849,6850,6856,6862],{},[46,6851,6852,6855],{},[39,6853,6854],{},"printed mail"," (reach)",[46,6857,6858,6861],{},[39,6859,6860],{},"handwritten mail"," (response)",[46,6863,6864,6867],{},[39,6865,6866],{},"hybrid"," (orchestration)",[12,6869,6870],{},"Most programs underperform because teams pick formats emotionally (“handwritten feels premium”) instead of economically (“what’s the most incremental touch for this segment?”).",[12,6872,6873],{},"This post is a B2B format selector you can actually use.",[959,6875],{},[63,6877,6879],{"id":6878},"the-core-idea","The core idea",[43,6881,6882,6889,6896],{},[46,6883,6884,6885,6888],{},"Printed mail is the ",[39,6886,6887],{},"reach layer",": cost-efficient scale, lower personalization.",[46,6890,6891,6892,6895],{},"Handwritten is the ",[39,6893,6894],{},"response layer",": higher cost, higher leverage, best for high-value moments.",[46,6897,6898],{},"Hybrid is how you combine them into a system that scales without losing relevance.",[12,6900,6901,6902,769],{},"If you want a broader introduction to handwritten marketing, see: ",[31,6903,4274],{"href":4272,"rel":6904},[553],[959,6906],{},[63,6908,6910],{"id":6909},"the-3-tier-model-reach-engage-whales","The 3-tier model (reach → engage → whales)",[86,6912,6914],{"id":6913},"tier-3-reach-2000100000-targets","Tier 3 (reach): 2,000–100,000+ targets",[12,6916,6917,6920,6921,6923,6924,6927],{},[39,6918,6919],{},"Format:"," printed postcards\u002Fletters\n",[39,6922,5756],{}," awareness, familiarity, light response\n",[39,6925,6926],{},"Works when:"," you have a strong offer and clean targeting",[86,6929,6931],{"id":6930},"tier-2-engage-2002000-targets","Tier 2 (engage): 200–2,000 targets",[12,6933,6934,6936,6937,6939,6940,6942],{},[39,6935,6919],{}," hybrid (printed + selective handwritten)\n",[39,6938,5756],{}," convert engagement into meetings\n",[39,6941,6926],{}," you only “upgrade” engaged accounts to handwritten",[86,6944,6946],{"id":6945},"tier-1-whales-20200-targets","Tier 1 (whales): 20–200 targets",[12,6948,6949,6951,6952,6954,6955,6957],{},[39,6950,6919],{}," handwritten notes\u002Fletters\n",[39,6953,5756],{}," attention, replies, executive engagement\n",[39,6956,6926],{}," you tie mail to intent\u002Fstage signals",[12,6959,6960],{},[58,6961],{"alt":6962,"src":6963},"Three-tier direct mail format selector showing printed reach, hybrid engage, and handwritten whales","assets\u002Fimages\u002Fb2b-format-selector-3-tier.webp",[959,6965],{},[63,6967,6969],{"id":6968},"the-decision-matrix-what-to-consider","The decision matrix (what to consider)",[12,6971,6972],{},"Use these variables to pick a format:",[86,6974,6976],{"id":6975},"_1-list-size","1) List size",[43,6978,6979,6982,6985],{},[46,6980,6981],{},"large list → printed",[46,6983,6984],{},"small list → handwritten",[46,6986,6987],{},"medium list → hybrid",[86,6989,6991],{"id":6990},"_2-deal-value-acvltv","2) Deal value (ACV\u002FLTV)",[43,6993,6994],{},[46,6995,6996],{},"higher value supports higher-cost touches",[86,6998,7000],{"id":6999},"_3-stage-intent","3) Stage \u002F intent",[43,7002,7003,7006,7009],{},[46,7004,7005],{},"cold → printed reach or do nothing",[46,7007,7008],{},"warm → handwritten or hybrid",[46,7010,7011],{},"late-stage stall → handwritten (often from exec sponsor)",[86,7013,7015],{"id":7014},"_4-personalization-depth","4) Personalization depth",[43,7017,7018],{},[46,7019,7020],{},"if you can’t be specific, don’t “upgrade” the format",[86,7022,7024],{"id":7023},"_5-timeline","5) Timeline",[43,7026,7027],{},[46,7028,7029],{},"mail has lead time; plan ahead for events\u002Frenewals",[959,7031],{},[63,7033,7035],{"id":7034},"example-three-b2b-motions-and-the-best-format","Example: three B2B motions and the best format",[86,7037,7039],{"id":7038},"motion-a-cold-outbound-to-a-broad-tam","Motion A: cold outbound to a broad TAM",[12,7041,7042],{},"Best: printed (or skip mail)",[43,7044,7045,7048],{},[46,7046,7047],{},"use mail to create awareness, not immediate conversion",[46,7049,7050],{},"upgrade to handwritten only after engagement",[86,7052,7054],{"id":7053},"motion-b-abm-to-tier-1-accounts","Motion B: ABM to Tier 1 accounts",[12,7056,7057],{},"Best: handwritten + hybrid",[43,7059,7060,7063],{},[46,7061,7062],{},"handwritten note triggered by engagement",[46,7064,7065],{},"follow-up email referencing the note",[86,7067,7069],{"id":7068},"motion-c-late-stage-acceleration-stalled-opps","Motion C: late-stage acceleration \u002F stalled opps",[12,7071,7072],{},"Best: handwritten letter",[43,7074,7075],{},[46,7076,7077],{},"short exec-to-exec note + one clear next step",[12,7079,7080,7081,769],{},"For cadence examples: ",[31,7082,4384],{"href":4382,"rel":7083},[553],[959,7085],{},[63,7087,7089],{"id":7088},"cost-to-impact-how-to-think-about-roi-without-spreadsheets-from-hell","Cost-to-impact: how to think about ROI (without spreadsheets from hell)",[12,7091,7092],{},"Instead of “cost per piece,” think:",[43,7094,7095,7098,7101],{},[46,7096,7097],{},"cost per incremental meeting",[46,7099,7100],{},"cost per incremental opportunity",[46,7102,7103],{},"cost per incremental renewal save",[12,7105,7106],{},"What drives cost-to-impact?",[43,7108,7109,7112,7115],{},[46,7110,7111],{},"list quality (bad data burns budget)",[46,7113,7114],{},"relevance (one-line personalization matters)",[46,7116,7117],{},"measurement (holdouts + matchbacks)",[12,7119,7120,7121,769],{},"If you want to understand cost drivers, see: ",[31,7122,7125],{"href":7123,"rel":7124},"https:\u002F\u002Fwww.scribeless.co\u002Fblog\u002Fbiggest-direct-mail-marketing-costs",[553],"The biggest direct mail marketing costs (and how to control them)",[959,7127],{},[63,7129,7131],{"id":7130},"the-hybrid-playbook-how-to-scale-without-losing-relevance","The hybrid playbook (how to scale without losing relevance)",[12,7133,7134],{},"Hybrid isn’t “do everything.”",[12,7136,7137],{},"It’s “use printed mail to create reach, then upgrade engaged accounts to handwritten.”",[12,7139,2861],{},[43,7141,7142,7145,7148,7151],{},[46,7143,7144],{},"printed postcard to Tier 2 accounts",[46,7146,7147],{},"identify engaged accounts (site visit, event attendance, reply)",[46,7149,7150],{},"handwritten note to those engaged accounts only",[46,7152,7153],{},"email follow-up referencing mail",[959,7155],{},[63,7157,7159],{"id":7158},"measurement-requirements-by-format","Measurement requirements (by format)",[12,7161,7162],{},"Printed mail:",[43,7164,7165,7168],{},[46,7166,7167],{},"trackable URL\u002FQR per campaign",[46,7169,7170],{},"matchbacks to CRM outcomes by cohort",[12,7172,7173],{},"Handwritten:",[43,7175,7176],{},[46,7177,7178],{},"same as above, plus segmentation by trigger type",[12,7180,7181],{},"Hybrid:",[43,7183,7184],{},[46,7185,7186],{},"measure conversion rate step-by-step (printed → engagement → handwritten → meeting)",[12,7188,7189,7190,769],{},"Start here: ",[31,7191,4415],{"href":4413,"rel":7192},[553],[959,7194],{},[63,7196,4460],{"id":4459},[12,7198,7199],{},"Format selection is how you avoid two failure modes:",[43,7201,7202,7205],{},[46,7203,7204],{},"spending too much on low-intent segments",[46,7206,7207],{},"underinvesting in your highest-value moments",[12,7209,7210],{},"Printed for reach.\nHandwritten for response.\nHybrid to orchestrate both.",[959,7212],{},[12,7214,7215,548,7218],{},[39,7216,7217],{},"Want help choosing the right format for your ABM or outbound program?",[31,7219,4491],{"href":558,"rel":7220},[553],{"title":595,"searchDepth":596,"depth":596,"links":7222},[7223,7224,7225,7230,7237,7242,7243,7244,7245],{"id":6840,"depth":596,"text":6841},{"id":6878,"depth":596,"text":6879},{"id":6909,"depth":596,"text":6910,"children":7226},[7227,7228,7229],{"id":6913,"depth":601,"text":6914},{"id":6930,"depth":601,"text":6931},{"id":6945,"depth":601,"text":6946},{"id":6968,"depth":596,"text":6969,"children":7231},[7232,7233,7234,7235,7236],{"id":6975,"depth":601,"text":6976},{"id":6990,"depth":601,"text":6991},{"id":6999,"depth":601,"text":7000},{"id":7014,"depth":601,"text":7015},{"id":7023,"depth":601,"text":7024},{"id":7034,"depth":596,"text":7035,"children":7238},[7239,7240,7241],{"id":7038,"depth":601,"text":7039},{"id":7053,"depth":601,"text":7054},{"id":7068,"depth":601,"text":7069},{"id":7088,"depth":596,"text":7089},{"id":7130,"depth":596,"text":7131},{"id":7158,"depth":596,"text":7159},{"id":4459,"depth":596,"text":4460},"2026-03-02","03.02.2026","Choose printed, handwritten, or hybrid direct mail based on list size, ACV, intent, lifecycle stage, and campaign goal.","assets\u002Fimages\u002Fhero-printed-vs-handwritten-vs-hybrid.webp","Three mail formats: postcard, printed letter, handwritten note",{},"\u002Fblog\u002Fprinted-vs-handwritten-vs-hybrid-b2b-format-selector","traditional-vs-handwritten",{"description":7248},"printed-vs-handwritten-vs-hybrid-b2b-format-selector","blog\u002Fprinted-vs-handwritten-vs-hybrid-b2b-format-selector","A practical decision framework for B2B teams: when to use printed mail for reach, handwritten notes for response, and hybrid programs to orchestrate both—based on list size, ACV, intent, and stage.","6971577883bafe562266c6b3","_FHx0Nz7PgsYUrvD_LG9hwELJs0W12BliUSbiIQ1kxU",{"id":7261,"title":7262,"blog_updated_date":7,"blog_updated_date_display":7,"body":7263,"category":7761,"date":7762,"date_display":7763,"description":7764,"essential_reading":640,"extension":641,"image":7765,"image_alt":7766,"meta":7767,"name":7768,"navigation":646,"path":7769,"pillar":5089,"scheduled_publish_date":7762,"seo":7770,"slug":7771,"status":652,"stem":7772,"summary":7773,"webflow_html_path":7,"webflow_item_id":7774,"__hash__":7775},"blog\u002Fblog\u002Fcrm-triggered-direct-mail-hubspot-salesforce.md","Crm Triggered Direct Mail Hubspot Salesforce",{"type":9,"value":7264,"toc":7736},[7265,7269,7272,7275,7289,7296,7302,7308,7310,7314,7317,7320,7331,7334,7344,7346,7350,7353,7356,7370,7376,7378,7382,7385,7402,7405,7422,7424,7428,7431,7435,7438,7442,7445,7459,7462,7466,7469,7477,7479,7483,7486,7489,7500,7502,7506,7509,7512,7520,7523,7540,7546,7548,7552,7556,7569,7573,7584,7588,7599,7601,7605,7609,7620,7624,7635,7637,7641,7644,7658,7660,7664,7667,7681,7684,7692,7698,7702,7704,7706,7709,7726,7728],[63,7266,7268],{"id":7267},"introduction-direct-mail-works-best-when-its-triggered","Introduction: direct mail works best when it’s triggered",[12,7270,7271],{},"The biggest mistake teams make with direct mail is treating it like a one-off campaign.",[12,7273,7274],{},"In high-performing B2B teams, direct mail behaves like a lifecycle channel:",[43,7276,7277,7280,7283,7286],{},[46,7278,7279],{},"it’s triggered by signals",[46,7281,7282],{},"segmented by value and intent",[46,7284,7285],{},"throttled by frequency caps",[46,7287,7288],{},"measured with clear attribution assumptions",[12,7290,7291,7292,7295],{},"This post shows how to build CRM-triggered direct mail workflows in ",[39,7293,7294],{},"HubSpot and Salesforce"," (conceptually—your exact implementation depends on your stack).",[12,7297,7298],{},[58,7299],{"alt":7300,"src":7301},"CRM-triggered direct mail workflow from HubSpot or Salesforce to a mail provider with event tracking","assets\u002Fimages\u002Fcrm-triggered-direct-mail-workflow.webp",[12,7303,7304,7305,769],{},"If you want the strategy context first, read: ",[31,7306,4114],{"href":4112,"rel":7307},[553],[959,7309],{},[63,7311,7313],{"id":7312},"step-1-choose-triggers-start-with-3","Step 1: choose triggers (start with 3)",[12,7315,7316],{},"Pick a small number of high-signal moments.",[12,7318,7319],{},"Good starter triggers:",[43,7321,7322,7325,7328],{},[46,7323,7324],{},"demo completed (post-meeting note)",[46,7326,7327],{},"opportunity stalled (late-stage “unstick” note)",[46,7329,7330],{},"renewal window opened (retention note)",[12,7332,7333],{},"Optional additional triggers:",[43,7335,7336,7338,7341],{},[46,7337,5725],{},[46,7339,7340],{},"exec sponsor identified",[46,7342,7343],{},"high-intent account engagement",[959,7345],{},[63,7347,7349],{"id":7348},"step-2-define-your-segmentation-who-qualifies","Step 2: define your segmentation (who qualifies)",[12,7351,7352],{},"Don’t trigger mail on everyone.",[12,7354,7355],{},"Example segmentation rules:",[43,7357,7358,7361,7364,7367],{},[46,7359,7360],{},"account tier = Tier 1 or Tier 2",[46,7362,7363],{},"persona = decision maker, champion, exec sponsor",[46,7365,7366],{},"region supported for delivery timelines",[46,7368,7369],{},"address quality = verified",[12,7371,7372,7373,769],{},"For list quality fundamentals, see: ",[31,7374,4575],{"href":4573,"rel":7375},[553],[959,7377],{},[63,7379,7381],{"id":7380},"step-3-required-fields-minimum-data-model","Step 3: required fields (minimum data model)",[12,7383,7384],{},"At minimum, you need:",[43,7386,7387,7390,7393,7396,7399],{},[46,7388,7389],{},"contact name",[46,7391,7392],{},"company name",[46,7394,7395],{},"full postal address (with country)",[46,7397,7398],{},"campaign identifier (what trigger caused this?)",[46,7400,7401],{},"template variables (what to personalize)",[12,7403,7404],{},"Recommended:",[43,7406,7407,7410,7413,7416,7419],{},[46,7408,7409],{},"account tier (1\u002F2\u002F3)",[46,7411,7412],{},"stage",[46,7414,7415],{},"owner",[46,7417,7418],{},"do-not-mail flag (suppression)",[46,7420,7421],{},"last mail sent date (frequency cap)",[959,7423],{},[63,7425,7427],{"id":7426},"step-35-decide-how-the-send-actually-happens","Step 3.5: decide how the “send” actually happens",[12,7429,7430],{},"Most teams end up with one of these patterns:",[86,7432,7434],{"id":7433},"option-a-native-integration-best-when-available","Option A: native integration (best when available)",[12,7436,7437],{},"Your mail provider appears as an action inside your CRM automation tool. Pros: fewer moving parts. Cons: less flexibility if you want custom logic.",[86,7439,7441],{"id":7440},"option-b-webhook-to-a-lightweight-mail-router","Option B: webhook to a lightweight “mail router”",[12,7443,7444],{},"HubSpot\u002FSalesforce triggers an HTTP request to a small service (or serverless function) that:",[43,7446,7447,7450,7453,7456],{},[46,7448,7449],{},"validates payload (no missing variables)",[46,7451,7452],{},"applies routing rules (template by trigger\u002Fpersona\u002Ftier)",[46,7454,7455],{},"enforces frequency caps",[46,7457,7458],{},"calls your mail provider",[12,7460,7461],{},"This is the most reliable option when you have multiple triggers and segmentation rules.",[86,7463,7465],{"id":7464},"option-c-zapier-make","Option C: Zapier \u002F Make",[12,7467,7468],{},"Great for quick wins and proof-of-concept workflows, especially for low-volume programs.",[12,7470,7471,7472,769],{},"If you’re exploring Zapier patterns, this older example shows the shape of a mail-triggered workflow: ",[31,7473,7476],{"href":7474,"rel":7475},"https:\u002F\u002Fwww.scribeless.co\u002Fblog\u002Fhow-to-send-scribeless-handwritten-birthday-cards-with-zapier",[553],"How to send Scribeless handwritten birthday cards with Zapier",[959,7478],{},[63,7480,7482],{"id":7481},"step-4-add-frequency-caps-do-this-before-you-scale","Step 4: add frequency caps (do this before you scale)",[12,7484,7485],{},"Direct mail feels special because it’s not constant.",[12,7487,7488],{},"Guardrails:",[43,7490,7491,7494,7497],{},[46,7492,7493],{},"cap by contact (e.g., 1 per 30 days)",[46,7495,7496],{},"cap by account (e.g., 2 per quarter)",[46,7498,7499],{},"cap by trigger type (e.g., renewals allow more touches)",[959,7501],{},[63,7503,7505],{"id":7504},"step-5-create-reusable-templates-variables","Step 5: create reusable templates + variables",[12,7507,7508],{},"Treat the note like a template with a small “personalization slot.”",[12,7510,7511],{},"Recommended split:",[43,7513,7514,7517],{},[46,7515,7516],{},"70–80% standard",[46,7518,7519],{},"20–30% variable",[12,7521,7522],{},"Common variables:",[43,7524,7525,7528,7531,7534,7537],{},[46,7526,7527],{},"{{first_name}}",[46,7529,7530],{},"{{company}}",[46,7532,7533],{},"{{moment}} (demo, event, milestone)",[46,7535,7536],{},"{{specific_detail}} (one line)",[46,7538,7539],{},"{{next_step}}",[12,7541,7542,7543,769],{},"Personalization guidance: ",[31,7544,5351],{"href":5349,"rel":7545},[553],[959,7547],{},[63,7549,7551],{"id":7550},"hubspot-example-workflow-patterns-conceptual","HubSpot: example workflow patterns (conceptual)",[86,7553,7555],{"id":7554},"pattern-a-meeting-completed-send-note","Pattern A: meeting completed → send note",[12,7557,7558,7560,7561,7564,7565,7568],{},[39,7559,5752],{}," Meeting outcome = completed AND meeting type = demo\n",[39,7562,7563],{},"Filters:"," tier in (1,2), has valid address, last_mail_sent > 30 days\n",[39,7566,7567],{},"Action:"," create “mail send” record + send payload to mail provider",[86,7570,7572],{"id":7571},"pattern-b-opportunity-stalled-send-unstick-note","Pattern B: opportunity stalled → send “unstick” note",[12,7574,7575,7577,7578,7580,7581,7583],{},[39,7576,5752],{}," deal stage unchanged for 14 days AND deal amount > threshold\n",[39,7579,7563],{}," not do-not-mail, address present, not already triggered for this deal\n",[39,7582,7567],{}," send, log “mail sent” date, create follow-up task for owner",[86,7585,7587],{"id":7586},"pattern-c-renewal-window-open-retention-note","Pattern C: renewal window open → retention note",[12,7589,7590,7592,7593,7595,7596,7598],{},[39,7591,5752],{}," renewal_date in next 90 days\n",[39,7594,7563],{}," customer tier in (1,2), champion present\n",[39,7597,7567],{}," send note from CSM, create exec summary task",[959,7600],{},[63,7602,7604],{"id":7603},"salesforce-example-workflow-patterns-conceptual","Salesforce: example workflow patterns (conceptual)",[86,7606,7608],{"id":7607},"pattern-a-stage-change-mail","Pattern A: stage change → mail",[12,7610,7611,7613,7614,7616,7617,7619],{},[39,7612,5752],{}," opportunity stage moved to “Evaluation”\n",[39,7615,7563],{}," amount > threshold, primary contact has verified address\n",[39,7618,7567],{}," queue mail send + create task to follow up after delivery window",[86,7621,7623],{"id":7622},"pattern-b-stalled-opp-exec-sponsor-note","Pattern B: stalled opp → exec sponsor note",[12,7625,7626,7628,7629,7631,7632,7634],{},[39,7627,5752],{}," opp “Days in stage” > limit AND tier = 1\n",[39,7630,7563],{}," exec sponsor identified\n",[39,7633,7567],{}," generate exec sponsor note template + send",[959,7636],{},[63,7638,7640],{"id":7639},"qa-and-safety-checks-non-negotiable","QA and safety checks (non-negotiable)",[12,7642,7643],{},"Before sending:",[43,7645,7646,7649,7652,7655],{},[46,7647,7648],{},"validate missing variables (no “Hi ,”)",[46,7650,7651],{},"verify address format and country",[46,7653,7654],{},"ensure message passes the “receipt test” (no creepy personalization)",[46,7656,7657],{},"ensure suppression lists are respected",[959,7659],{},[63,7661,7663],{"id":7662},"instrumentation-log-sends-like-an-event-stream","Instrumentation: log sends like an event stream",[12,7665,7666],{},"Minimum tracking events:",[43,7668,7669,7672,7675,7678],{},[46,7670,7671],{},"mail_queued",[46,7673,7674],{},"mail_sent",[46,7676,7677],{},"mail_delivered_estimated (optional)",[46,7679,7680],{},"qr_scanned \u002F landing_page_visited (if applicable)",[12,7682,7683],{},"Also log in CRM:",[43,7685,7686,7688,7690],{},[46,7687,6179],{},[46,7689,5014],{},[46,7691,6167],{},[12,7693,7694,7695,769],{},"For measurement mechanics, see: ",[31,7696,4415],{"href":4413,"rel":7697},[553],[12,7699,7700],{},[58,7701],{"alt":6499,"src":6500},[959,7703],{},[63,7705,4460],{"id":4459},[12,7707,7708],{},"CRM-triggered direct mail works when it’s treated like a real lifecycle channel:",[43,7710,7711,7714,7717,7720,7723],{},[46,7712,7713],{},"signal-based triggers",[46,7715,7716],{},"tight segmentation",[46,7718,7719],{},"strong QA",[46,7721,7722],{},"frequency caps",[46,7724,7725],{},"measurement built-in",[959,7727],{},[12,7729,7730,548,7733],{},[39,7731,7732],{},"Want help implementing a triggered direct mail program in your CRM?",[31,7734,4491],{"href":558,"rel":7735},[553],{"title":595,"searchDepth":596,"depth":596,"links":7737},[7738,7739,7740,7741,7742,7747,7748,7749,7754,7758,7759,7760],{"id":7267,"depth":596,"text":7268},{"id":7312,"depth":596,"text":7313},{"id":7348,"depth":596,"text":7349},{"id":7380,"depth":596,"text":7381},{"id":7426,"depth":596,"text":7427,"children":7743},[7744,7745,7746],{"id":7433,"depth":601,"text":7434},{"id":7440,"depth":601,"text":7441},{"id":7464,"depth":601,"text":7465},{"id":7481,"depth":596,"text":7482},{"id":7504,"depth":596,"text":7505},{"id":7550,"depth":596,"text":7551,"children":7750},[7751,7752,7753],{"id":7554,"depth":601,"text":7555},{"id":7571,"depth":601,"text":7572},{"id":7586,"depth":601,"text":7587},{"id":7603,"depth":596,"text":7604,"children":7755},[7756,7757],{"id":7607,"depth":601,"text":7608},{"id":7622,"depth":601,"text":7623},{"id":7639,"depth":596,"text":7640},{"id":7662,"depth":596,"text":7663},{"id":4459,"depth":596,"text":4460},"Automation","2026-02-23","02.23.2026","Trigger direct mail from HubSpot or Salesforce with the right fields, lifecycle triggers, QA steps, caps, and attribution.","assets\u002Fimages\u002Fhero-crm-triggered-direct-mail.webp","A workflow diagram next to envelopes",{},"CRM-Triggered Direct Mail: HubSpot & Salesforce Workflows for B2B Teams","\u002Fblog\u002Fcrm-triggered-direct-mail-hubspot-salesforce",{"description":7764},"crm-triggered-direct-mail-hubspot-salesforce","blog\u002Fcrm-triggered-direct-mail-hubspot-salesforce","A practical implementation guide for triggering direct mail from HubSpot or Salesforce: triggers, required fields, frequency caps, QA, and measurement.","6971576fa15d01e9854c231f","e8CScpAOaRWuTi6rhU_iM_qi8kNTIJbGTz40g7Voibw",{"id":7777,"title":7778,"blog_updated_date":7,"blog_updated_date_display":7,"body":7779,"category":4509,"date":8198,"date_display":8199,"description":8200,"essential_reading":640,"extension":641,"image":8201,"image_alt":8202,"meta":8203,"name":4114,"navigation":646,"path":8204,"pillar":4518,"scheduled_publish_date":8198,"seo":8205,"slug":8206,"status":652,"stem":8207,"summary":8208,"webflow_html_path":7,"webflow_item_id":8209,"__hash__":8210},"blog\u002Fblog\u002Fdirect-mail-for-sales-outreach-b2b.md","Direct Mail For Sales Outreach B2b",{"type":9,"value":7780,"toc":8171},[7781,7785,7788,7802,7809,7812,7826,7834,7836,7840,7850,7854,7857,7865,7869,7872,7880,7884,7887,7895,7901,7903,7907,7914,7918,7935,7939,7953,7957,7971,7977,7979,7983,7989,7993,7996,8000,8003,8007,8010,8014,8017,8021,8024,8027,8038,8040,8044,8048,8053,8059,8063,8068,8074,8081,8083,8087,8090,8092,8105,8107,8115,8120,8122,8126,8140,8142,8144,8147,8161,8163],[63,7782,7784],{"id":7783},"introduction-mail-isnt-a-channel-its-a-wedge","Introduction: mail isn’t a channel — it’s a wedge",[12,7786,7787],{},"B2B outbound usually fails for predictable reasons:",[43,7789,7790,7793,7796,7799],{},[46,7791,7792],{},"too broad",[46,7794,7795],{},"too generic",[46,7797,7798],{},"too frequent",[46,7800,7801],{},"impossible to differentiate",[12,7803,7804,7805,7808],{},"Direct mail is one of the few tactics that can create a ",[39,7806,7807],{},"clean pattern interrupt","—but only if you treat it like a high-intent tool, not a broadcast channel.",[12,7810,7811],{},"This post covers:",[43,7813,7814,7817,7820,7823],{},[46,7815,7816],{},"which accounts and contacts should receive mail",[46,7818,7819],{},"where mail fits in a modern outbound cadence",[46,7821,7822],{},"offer ideas that don’t feel like bribery",[46,7824,7825],{},"how to measure impact without relying on last-click fantasies",[12,7827,7828,7829,769],{},"If you want a broader intro to handwritten notes, start here: ",[31,7830,7833],{"href":7831,"rel":7832},"https:\u002F\u002Fwww.scribeless.co\u002Fblog\u002Fhandwritten-notes-for-business",[553],"Handwritten Notes for Business: The Complete B2B Guide",[959,7835],{},[63,7837,7839],{"id":7838},"who-should-receive-direct-mail-a-simple-targeting-model","Who should receive direct mail (a simple targeting model)",[12,7841,7842,7843,7846,7847,769],{},"Start with a tiering model based on ",[39,7844,7845],{},"value"," and ",[39,7848,7849],{},"intent",[86,7851,7853],{"id":7852},"tier-1-high-value-high-fit-accounts","Tier 1: high-value, high-fit accounts",[12,7855,7856],{},"Send handwritten notes or letters when:",[43,7858,7859,7862],{},[46,7860,7861],{},"intent is present (engagement, stage movement, event interaction)",[46,7863,7864],{},"the buyer is on your shortlist (decision maker \u002F champion)",[86,7866,7868],{"id":7867},"tier-2-medium-value-high-fit-accounts","Tier 2: medium-value, high-fit accounts",[12,7870,7871],{},"Use hybrid:",[43,7873,7874,7877],{},[46,7875,7876],{},"printed reach touches for awareness",[46,7878,7879],{},"handwritten only after engagement",[86,7881,7883],{"id":7882},"tier-3-long-tail-accounts","Tier 3: long-tail accounts",[12,7885,7886],{},"Skip mail unless:",[43,7888,7889,7892],{},[46,7890,7891],{},"they show clear intent",[46,7893,7894],{},"you have verified address quality",[12,7896,7897,7898,769],{},"For deeper list-building tactics, see: ",[31,7899,4575],{"href":4573,"rel":7900},[553],[959,7902],{},[63,7904,7906],{"id":7905},"where-mail-fits-in-an-outbound-cadence-examples","Where mail fits in an outbound cadence (examples)",[12,7908,7909,7910,7913],{},"Mail works best as a ",[39,7911,7912],{},"multiplier"," for your other channels (email, calls, ads).",[86,7915,7917],{"id":7916},"cadence-a-warm-abm-accounts-post-engagement","Cadence A: warm ABM accounts (post-engagement)",[43,7919,7920,7923,7926,7929,7932],{},[46,7921,7922],{},"Day 0: website engagement threshold hit",[46,7924,7925],{},"Day 1: email (short, relevant)",[46,7927,7928],{},"Day 3: handwritten note (reference the initiative)",[46,7930,7931],{},"Day 6: follow-up email (“did the note land?”)",[46,7933,7934],{},"Day 9: call + voicemail",[86,7936,7938],{"id":7937},"cadence-b-post-demo-acceleration","Cadence B: post-demo acceleration",[43,7940,7941,7944,7947,7950],{},[46,7942,7943],{},"Day 0: demo completed",[46,7945,7946],{},"Day 1: recap email with next steps",[46,7948,7949],{},"Day 2–3: handwritten note (one key takeaway + next step)",[46,7951,7952],{},"Day 7: stakeholder follow-up email (“happy to include {{stakeholder}}”)",[86,7954,7956],{"id":7955},"cadence-c-late-stage-stall","Cadence C: late-stage stall",[43,7958,7959,7962,7965,7968],{},[46,7960,7961],{},"Day 0: opp stalled for 14–21 days",[46,7963,7964],{},"Day 1: short “unstick” email",[46,7966,7967],{},"Day 2: handwritten note from AE or exec sponsor",[46,7969,7970],{},"Day 5: call + calendar invite to re-align",[12,7972,7973,7974,769],{},"For a cadence-focused deep dive, see: ",[31,7975,4384],{"href":4382,"rel":7976},[553],[959,7978],{},[63,7980,7982],{"id":7981},"offers-that-work-in-b2b-without-feeling-like-a-bribe","Offers that work in B2B (without feeling like a bribe)",[12,7984,7985,7986,769],{},"The best “offers” in B2B outbound are not gifts. They’re ",[39,7987,7988],{},"useful value",[86,7990,7992],{"id":7991},"_1-a-teardown","1) A teardown",[12,7994,7995],{},"“I’ll send a 1-page teardown of your {{motion}} and 3 improvements.”",[86,7997,7999],{"id":7998},"_2-a-short-plan","2) A short plan",[12,8001,8002],{},"“Here’s a simple 2–3 step plan to hit {{outcome}}.”",[86,8004,8006],{"id":8005},"_3-a-benchmark","3) A benchmark",[12,8008,8009],{},"“Here’s how teams like {{peer_group}} measure {{metric}} and what good looks like.”",[86,8011,8013],{"id":8012},"_4-a-workshop-invite","4) A workshop invite",[12,8015,8016],{},"“We’re hosting a short roundtable on {{topic}}—happy to reserve a seat.”",[86,8018,8020],{"id":8019},"_5-an-executive-summary","5) An executive summary",[12,8022,8023],{},"“If helpful, I’ll send a concise exec summary of what we’re seeing in {{category}}.”",[12,8025,8026],{},"If you do use gifts, align with policy:",[43,8028,8029,8032,8035],{},[46,8030,8031],{},"confirm recipient gift rules",[46,8033,8034],{},"keep value modest",[46,8036,8037],{},"never make the gift the core reason to reply",[959,8039],{},[63,8041,8043],{"id":8042},"what-to-write-templates","What to write (templates)",[86,8045,8047],{"id":8046},"template-outbound-note-to-a-high-fit-account","Template: outbound note to a high-fit account",[5381,8049,8050],{},[12,8051,8052],{},"Hi {{first_name}},\nI’m reaching out because {{why_you}} and thought this might be relevant.\nWe’ve helped teams like {{peer_group}} improve {{outcome}} by {{approach}}.\nIf useful, I can share a quick 2–3 step plan — want me to send it over?\n— {{sender_name}}",[12,8054,8055],{},[58,8056],{"alt":8057,"src":8058},"Outbound note to a high-fit account handwritten example","assets\u002Fimages\u002Fsales-outreach-template-outbound.webp",[86,8060,8062],{"id":8061},"template-post-event-follow-up","Template: post-event follow-up",[5381,8064,8065],{},[12,8066,8067],{},"Hi {{first_name}},\nGreat meeting you at {{event}} — your point about {{specific_detail}} stuck with me.\nIf it’s helpful, I can send a short teardown on {{initiative}} for teams like yours.\nOpen to a 15-minute follow-up?\n— {{sender_name}}",[12,8069,8070],{},[58,8071],{"alt":8072,"src":8073},"Post-event follow-up handwritten example","assets\u002Fimages\u002Fsales-outreach-template-event.webp",[12,8075,8076,8077,769],{},"For thank-you phrasing and scenarios, see: ",[31,8078,8080],{"href":5864,"rel":8079},[553],"Business Thank You Notes: Templates for Clients, Prospects & Partners",[959,8082],{},[63,8084,8086],{"id":8085},"measurement-what-to-track-in-sales-outreach","Measurement: what to track in sales outreach",[12,8088,8089],{},"Don’t judge direct mail solely on “QR scans.”",[12,8091,5457],{},[43,8093,8094,8097,8099,8101,8103],{},[46,8095,8096],{},"reply rate lift (in targeted segments)",[46,8098,5914],{},[46,8100,5465],{},[46,8102,5468],{},[46,8104,5471],{},[12,8106,5400],{},[43,8108,8109,8112],{},[46,8110,8111],{},"log mail sends in CRM (date + segment)",[46,8113,8114],{},"use trackable URLs\u002FQRs for any CTA",[12,8116,7694,8117,769],{},[31,8118,4415],{"href":4413,"rel":8119},[553],[959,8121],{},[63,8123,8125],{"id":8124},"common-mistakes","Common mistakes",[43,8127,8128,8131,8134,8137],{},[46,8129,8130],{},"Sending to broad lists (“spray and pray”)",[46,8132,8133],{},"Writing generic notes (“checking in”)",[46,8135,8136],{},"No trigger, no context, no “why now”",[46,8138,8139],{},"No instrumentation",[959,8141],{},[63,8143,4460],{"id":4459},[12,8145,8146],{},"Direct mail works in B2B sales when it’s used like a precision tool:",[43,8148,8149,8152,8155,8158],{},[46,8150,8151],{},"tight targeting",[46,8153,8154],{},"signal-based timing",[46,8156,8157],{},"short, specific copy",[46,8159,8160],{},"measured against real outcomes (meetings, pipeline, velocity)",[959,8162],{},[12,8164,8165,548,8168],{},[39,8166,8167],{},"Want help designing a direct mail motion for outbound or ABM?",[31,8169,4491],{"href":558,"rel":8170},[553],{"title":595,"searchDepth":596,"depth":596,"links":8172},[8173,8174,8179,8184,8191,8195,8196,8197],{"id":7783,"depth":596,"text":7784},{"id":7838,"depth":596,"text":7839,"children":8175},[8176,8177,8178],{"id":7852,"depth":601,"text":7853},{"id":7867,"depth":601,"text":7868},{"id":7882,"depth":601,"text":7883},{"id":7905,"depth":596,"text":7906,"children":8180},[8181,8182,8183],{"id":7916,"depth":601,"text":7917},{"id":7937,"depth":601,"text":7938},{"id":7955,"depth":601,"text":7956},{"id":7981,"depth":596,"text":7982,"children":8185},[8186,8187,8188,8189,8190],{"id":7991,"depth":601,"text":7992},{"id":7998,"depth":601,"text":7999},{"id":8005,"depth":601,"text":8006},{"id":8012,"depth":601,"text":8013},{"id":8019,"depth":601,"text":8020},{"id":8042,"depth":596,"text":8043,"children":8192},[8193,8194],{"id":8046,"depth":601,"text":8047},{"id":8061,"depth":601,"text":8062},{"id":8085,"depth":596,"text":8086},{"id":8124,"depth":596,"text":8125},{"id":4459,"depth":596,"text":4460},"2026-02-16","02.16.2026","Use direct mail in B2B sales outreach with better targeting, sequencing, offers, message timing, and response tracking.","assets\u002Fimages\u002Fhero-direct-mail-for-sales-outreach-b2b.webp","A mailbox with a handwritten envelope",{},"\u002Fblog\u002Fdirect-mail-for-sales-outreach-b2b",{"description":8200},"direct-mail-for-sales-outreach-b2b","blog\u002Fdirect-mail-for-sales-outreach-b2b","A modern B2B guide to using direct mail in outbound and ABM: who to send to, where it fits in your cadence, what to offer, and how to track impact.","697157728ee202b518976f4f","6U2u7fupHUFL3A9dBWpqCsxW0fA9vdE14BVnzkjCtdw",{"id":8212,"title":8213,"blog_updated_date":7,"blog_updated_date_display":7,"body":8214,"category":6817,"date":8714,"date_display":8715,"description":8716,"essential_reading":640,"extension":641,"image":8717,"image_alt":8718,"meta":8719,"name":8720,"navigation":646,"path":8721,"pillar":5089,"scheduled_publish_date":8714,"seo":8722,"slug":8723,"status":652,"stem":8724,"summary":8725,"webflow_html_path":7,"webflow_item_id":8726,"__hash__":8727},"blog\u002Fblog\u002Fb2b-retention-direct-mail-playbook.md","B2b Retention Direct Mail Playbook",{"type":9,"value":8215,"toc":8680},[8216,8220,8223,8226,8240,8243,8254,8270,8276,8278,8282,8285,8302,8309,8311,8315,8319,8325,8329,8334,8338,8343,8347,8352,8356,8361,8365,8370,8374,8379,8383,8388,8394,8396,8400,8403,8407,8415,8419,8427,8429,8434,8440,8442,8446,8449,8460,8464,8469,8475,8479,8484,8490,8494,8499,8505,8509,8514,8520,8524,8529,8535,8541,8543,8547,8551,8562,8566,8569,8577,8581,8584,8595,8599,8601,8609,8615,8617,8621,8624,8638,8641,8649,8651,8653,8656,8659,8670,8672],[63,8217,8219],{"id":8218},"introduction-retention-is-won-in-moments-not-reminders","Introduction: retention is won in moments, not reminders",[12,8221,8222],{},"B2B retention isn’t decided by a single renewal email.",[12,8224,8225],{},"It’s decided by a sequence of moments:",[43,8227,8228,8231,8234,8237],{},[46,8229,8230],{},"whether onboarding felt supported",[46,8232,8233],{},"whether your champion felt understood",[46,8235,8236],{},"whether value was visible to stakeholders",[46,8238,8239],{},"whether the relationship had enough trust to survive a bump",[12,8241,8242],{},"Direct mail is powerful in retention because it:",[43,8244,8245,8248,8251],{},[46,8246,8247],{},"lands outside the “automated lifecycle” noise",[46,8249,8250],{},"signals care and effort",[46,8252,8253],{},"reaches exec sponsors who don’t live in the CS inbox",[12,8255,8256,8257,4979,8260,4979,8263,8266,8267,769],{},"This guide is a B2B retention playbook: ",[39,8258,8259],{},"when to send mail",[39,8261,8262],{},"what to send",[39,8264,8265],{},"what to say",", and ",[39,8268,8269],{},"how to measure impact",[12,8271,8272,8273,769],{},"For a broader B2B prospecting context, see: ",[31,8274,5646],{"href":5644,"rel":8275},[553],[959,8277],{},[63,8279,8281],{"id":8280},"where-retention-mail-fits-in-the-lifecycle-b2b","Where retention mail fits in the lifecycle (B2B)",[12,8283,8284],{},"Think in stages:",[3565,8286,8287,8290,8293,8296,8299],{},[46,8288,8289],{},"Onboarding (0–90 days)",[46,8291,8292],{},"Adoption + value realization (ongoing)",[46,8294,8295],{},"Renewal window (60–120 days before renewal)",[46,8297,8298],{},"Expansion moments (intent signals)",[46,8300,8301],{},"Risk moments (usage drop, champion churn, budget pressure)",[12,8303,8304,8305,8308],{},"Direct mail works best when it’s connected to a ",[39,8306,8307],{},"trigger",", not a calendar.",[959,8310],{},[63,8312,8314],{"id":8313},"the-8-highest-leverage-triggers-for-retention-mail","The 8 highest-leverage triggers for retention mail",[86,8316,8318],{"id":8317},"_1-go-live-first-value-achieved","1) Go-live \u002F first value achieved",[12,8320,8321,8324],{},[39,8322,8323],{},"Purpose:"," reinforce confidence and reduce early churn risk.",[86,8326,8328],{"id":8327},"_2-exec-sponsor-introduced-or-reintroduced","2) Exec sponsor introduced (or reintroduced)",[12,8330,8331,8333],{},[39,8332,8323],{}," build relationship equity at the top of the account.",[86,8335,8337],{"id":8336},"_3-npscsat-promoter-response","3) NPS\u002FCSAT promoter response",[12,8339,8340,8342],{},[39,8341,8323],{}," convert goodwill into advocacy (reviews, referrals, case studies).",[86,8344,8346],{"id":8345},"_4-renewal-window-opens-906030-day-milestones","4) Renewal window opens (90\u002F60\u002F30-day milestones)",[12,8348,8349,8351],{},[39,8350,8323],{}," keep renewal from becoming a last-minute scramble.",[86,8353,8355],{"id":8354},"_5-usage-drop-or-adoption-risk","5) Usage drop or adoption risk",[12,8357,8358,8360],{},[39,8359,8323],{}," signal support and re-engage stakeholders.",[86,8362,8364],{"id":8363},"_6-champion-job-change-promotion","6) Champion job change \u002F promotion",[12,8366,8367,8369],{},[39,8368,8323],{}," protect your “path” inside the account.",[86,8371,8373],{"id":8372},"_7-expansion-intent-signal","7) Expansion intent signal",[12,8375,8376,8378],{},[39,8377,8323],{}," accelerate growth when the account is receptive.",[86,8380,8382],{"id":8381},"_8-quiet-account-pattern-no-engagement-despite-usage","8) “Quiet account” pattern (no engagement despite usage)",[12,8384,8385,8387],{},[39,8386,8323],{}," re-humanize the relationship and reopen communication.",[12,8389,8390,8391,769],{},"If you’re building multi-touch cadence (mail + email + calls), this is a useful companion: ",[31,8392,4384],{"href":4382,"rel":8393},[553],[959,8395],{},[63,8397,8399],{"id":8398},"what-to-send-format-selection-for-retention","What to send: format selection for retention",[12,8401,8402],{},"Retention programs work best with a simple tiering model:",[86,8404,8406],{"id":8405},"tier-1-strategic-accounts-high-acv-high-risk","Tier 1: strategic accounts (high ACV \u002F high risk)",[43,8408,8409,8412],{},[46,8410,8411],{},"handwritten letter or note from CS leader \u002F exec sponsor",[46,8413,8414],{},"higher quality stationery or a folded card",[86,8416,8418],{"id":8417},"tier-2-mid-market-accounts","Tier 2: mid-market accounts",[43,8420,8421,8424],{},[46,8422,8423],{},"handwritten note triggered by milestones",[46,8425,8426],{},"occasional printed reach mail when appropriate",[86,8428,7883],{"id":7882},[43,8430,8431],{},[46,8432,8433],{},"only send mail on high-signal moments (promoter, expansion intent, renewal risk)",[12,8435,8436,8437,769],{},"If you want a broader framing on handwritten vs print, see: ",[31,8438,4274],{"href":4272,"rel":8439},[553],[959,8441],{},[63,8443,8445],{"id":8444},"what-to-write-retention-note-frameworks-with-templates","What to write: retention note frameworks (with templates)",[12,8447,8448],{},"Retention notes should do one of three things:",[3565,8450,8451,8454,8457],{},[46,8452,8453],{},"reinforce value",[46,8455,8456],{},"reinforce partnership",[46,8458,8459],{},"reduce uncertainty (especially for exec sponsors)",[86,8461,8463],{"id":8462},"template-1-onboarding-milestone-first-value","Template 1: onboarding milestone (first value)",[5381,8465,8466],{},[12,8467,8468],{},"Hi {{first_name}},\nCongrats on hitting {{milestone}} — that’s a meaningful step.\nI appreciated how your team approached {{specific_detail}} to make it happen.\nIf you’d like, I can share a simple plan for the next 30–60 days to drive {{outcome}}.\n— {{sender_name}}",[12,8470,8471],{},[58,8472],{"alt":8473,"src":8474},"Onboarding milestone handwritten note example","assets\u002Fimages\u002Fretention-onboarding.webp",[86,8476,8478],{"id":8477},"template-2-renewal-window-90-days-out","Template 2: renewal window (90 days out)",[5381,8480,8481],{},[12,8482,8483],{},"Hi {{first_name}},\nQuick note as you head into renewal season.\nThe outcomes you’ve driven around {{specific_detail}} are exactly what we want to keep compounding.\nIf it’s helpful, I can share a one-page summary + next-quarter plan for {{outcome}}.\n— {{sender_name}}",[12,8485,8486],{},[58,8487],{"alt":8488,"src":8489},"Renewal window handwritten note example","assets\u002Fimages\u002Fretention-renewal.webp",[86,8491,8493],{"id":8492},"template-3-exec-sponsor-reinforcement","Template 3: exec sponsor reinforcement",[5381,8495,8496],{},[12,8497,8498],{},"Hi {{first_name}},\nThanks for supporting the program at {{company}} — it makes a real difference.\nThe team’s progress on {{specific_detail}} has been strong.\nIf useful, I can send a brief executive summary of impact + next steps.\n— {{sender_name}}",[12,8500,8501],{},[58,8502],{"alt":8503,"src":8504},"Exec sponsor reinforcement handwritten note example","assets\u002Fimages\u002Fretention-exec-sponsor.webp",[86,8506,8508],{"id":8507},"template-4-promoter-advocacy","Template 4: promoter → advocacy",[5381,8510,8511],{},[12,8512,8513],{},"Hi {{first_name}},\nThank you for the kind feedback — it means a lot.\nI appreciated your note about {{specific_detail}} in particular.\nIf you’re open to it, we’d love to feature your story (even a short quote helps).\n— {{sender_name}}",[12,8515,8516],{},[58,8517],{"alt":8518,"src":8519},"Promoter to advocacy handwritten note example","assets\u002Fimages\u002Fretention-advocacy.webp",[86,8521,8523],{"id":8522},"template-5-usage-drop-risk-moment","Template 5: usage drop \u002F risk moment",[5381,8525,8526],{},[12,8527,8528],{},"Hi {{first_name}},\nI wanted to reach out because we’ve seen a small dip in {{metric\u002Fusage_signal}}.\nIf priorities have shifted, we can adapt quickly — happy to share 2–3 options to get back to {{outcome}}.\nWould it be helpful to jump on a short call?\n— {{sender_name}}",[12,8530,8531],{},[58,8532],{"alt":8533,"src":8534},"Usage drop risk moment handwritten note example","assets\u002Fimages\u002Fretention-risk.webp",[12,8536,8537,8538,769],{},"If you want “thank you” notes specifically (customers, champions, partners), see: ",[31,8539,8080],{"href":5864,"rel":8540},[553],[959,8542],{},[63,8544,8546],{"id":8545},"how-to-operationalize-retention-mail-without-adding-chaos","How to operationalize retention mail (without adding chaos)",[86,8548,8550],{"id":8549},"_1-map-triggers-to-ownership","1) Map triggers to ownership",[43,8552,8553,8556,8559],{},[46,8554,8555],{},"CS owns onboarding, adoption, renewal",[46,8557,8558],{},"RevOps owns instrumentation and workflow reliability",[46,8560,8561],{},"Exec sponsor owns Tier 1 sponsor notes",[86,8563,8565],{"id":8564},"_2-define-frequency-caps","2) Define frequency caps",[12,8567,8568],{},"Retention mail should feel intentional. Typical guardrail:",[43,8570,8571,8574],{},[46,8572,8573],{},"max 1 touch per contact per month",[46,8575,8576],{},"higher for Tier 1 during renewal windows",[86,8578,8580],{"id":8579},"_3-build-templates-with-one-line-personalization","3) Build templates with “one-line personalization”",[12,8582,8583],{},"Keep 80% consistent, 20% variable:",[43,8585,8586,8589,8592],{},[46,8587,8588],{},"{{milestone}}",[46,8590,8591],{},"{{specific_detail}}",[46,8593,8594],{},"{{outcome}}",[86,8596,8598],{"id":8597},"_4-add-measurement-before-scaling","4) Add measurement before scaling",[12,8600,5400],{},[43,8602,8603,8606],{},[46,8604,8605],{},"record “mail sent date” in CRM",[46,8607,8608],{},"use a trackable URL\u002FQR for any CTA",[12,8610,8611,8612,769],{},"For tracking basics, see: ",[31,8613,4415],{"href":4413,"rel":8614},[553],[959,8616],{},[63,8618,8620],{"id":8619},"how-to-measure-retention-mail-what-matters","How to measure retention mail (what matters)",[12,8622,8623],{},"Retention outcomes are rarely last-click attributable. Measure in layers:",[43,8625,8626,8629,8632,8635],{},[46,8627,8628],{},"renewal rate lift (by segment)",[46,8630,8631],{},"expansion rate lift (by segment)",[46,8633,8634],{},"adoption metrics (time-to-value, active users, feature usage)",[46,8636,8637],{},"qualitative signals (exec sponsor engagement, reply rate, QBR attendance)",[12,8639,8640],{},"If you can, use a holdout group for incremental lift:",[43,8642,8643,8646],{},[46,8644,8645],{},"hold out a random subset of accounts from mail",[46,8647,8648],{},"compare renewal\u002Fexpansion outcomes after an attribution window",[959,8650],{},[63,8652,4460],{"id":4459},[12,8654,8655],{},"Retention mail isn’t about “sending something nice.”",[12,8657,8658],{},"It’s about building a program that:",[43,8660,8661,8664,8667],{},[46,8662,8663],{},"shows up at the right moments",[46,8665,8666],{},"reinforces value and partnership",[46,8668,8669],{},"and is measured like a serious growth lever",[959,8671],{},[12,8673,8674,548,8677],{},[39,8675,8676],{},"Want help building a retention mail program (triggers, templates, measurement)?",[31,8678,4491],{"href":558,"rel":8679},[553],{"title":595,"searchDepth":596,"depth":596,"links":8681},[8682,8683,8684,8694,8699,8706,8712,8713],{"id":8218,"depth":596,"text":8219},{"id":8280,"depth":596,"text":8281},{"id":8313,"depth":596,"text":8314,"children":8685},[8686,8687,8688,8689,8690,8691,8692,8693],{"id":8317,"depth":601,"text":8318},{"id":8327,"depth":601,"text":8328},{"id":8336,"depth":601,"text":8337},{"id":8345,"depth":601,"text":8346},{"id":8354,"depth":601,"text":8355},{"id":8363,"depth":601,"text":8364},{"id":8372,"depth":601,"text":8373},{"id":8381,"depth":601,"text":8382},{"id":8398,"depth":596,"text":8399,"children":8695},[8696,8697,8698],{"id":8405,"depth":601,"text":8406},{"id":8417,"depth":601,"text":8418},{"id":7882,"depth":601,"text":7883},{"id":8444,"depth":596,"text":8445,"children":8700},[8701,8702,8703,8704,8705],{"id":8462,"depth":601,"text":8463},{"id":8477,"depth":601,"text":8478},{"id":8492,"depth":601,"text":8493},{"id":8507,"depth":601,"text":8508},{"id":8522,"depth":601,"text":8523},{"id":8545,"depth":596,"text":8546,"children":8707},[8708,8709,8710,8711],{"id":8549,"depth":601,"text":8550},{"id":8564,"depth":601,"text":8565},{"id":8579,"depth":601,"text":8580},{"id":8597,"depth":601,"text":8598},{"id":8619,"depth":596,"text":8620},{"id":4459,"depth":596,"text":4460},"2026-02-09","02.09.2026","Use direct mail to improve B2B retention with renewal, win-back, onboarding, champion risk, and expansion triggers.","assets\u002Fimages\u002Fhero-b2b-retention-direct-mail-playbook.webp","A handwritten note next to a customer success plan",{},"B2B Retention Direct Mail Playbook: Renewals, Win‑Back, and Expansion Triggers","\u002Fblog\u002Fb2b-retention-direct-mail-playbook",{"description":8716},"b2b-retention-direct-mail-playbook","blog\u002Fb2b-retention-direct-mail-playbook","A B2B-only retention playbook for using direct mail at the moments that matter: renewal windows, champion risk, onboarding milestones, and expansion intent—plus templates, triggers, and measurement.","6971272870da01e534c76857","yM1rKTv9m6sS8FUO6EBYYClb4tunuzAOyJGfq3ADnsE",{"id":8729,"title":8730,"blog_updated_date":7,"blog_updated_date_display":7,"body":8731,"category":4509,"date":9317,"date_display":9318,"description":9319,"essential_reading":640,"extension":641,"image":9320,"image_alt":9321,"meta":9322,"name":9323,"navigation":646,"path":9324,"pillar":7253,"scheduled_publish_date":9317,"seo":9325,"slug":9326,"status":652,"stem":9327,"summary":9328,"webflow_html_path":7,"webflow_item_id":9329,"__hash__":9330},"blog\u002Fblog\u002Fprofessional-congratulations-notes-b2b.md","Professional Congratulations Notes B2b",{"type":9,"value":8732,"toc":9289},[8733,8737,8740,8743,8749,8756,8776,8782,8784,8788,8791,8813,8817,8823,8827,8832,8836,8841,8845,8850,8854,8859,8863,8868,8870,8874,8877,8883,8891,8894,8908,8910,8921,8927,8929,8933,8936,8958,8961,8965,8976,8982,8984,8988,8991,8995,9000,9005,9011,9015,9020,9026,9030,9035,9041,9045,9050,9056,9060,9065,9071,9075,9079,9084,9090,9094,9099,9105,9109,9114,9120,9124,9128,9133,9139,9143,9148,9154,9156,9160,9163,9167,9170,9174,9185,9189,9192,9203,9207,9210,9215,9221,9223,9227,9230,9241,9244,9255,9261,9263,9265,9268,9276,9279,9281],[63,8734,8736],{"id":8735},"introduction-congratulations-is-a-timing-advantage","Introduction: congratulations is a timing advantage",[12,8738,8739],{},"Most B2B outreach fails because it’s disconnected from reality.",[12,8741,8742],{},"It arrives when the buyer has no reason to care, and it asks for attention without earning it.",[12,8744,8745,8746,769],{},"A professional congratulations note is different. When it’s tied to a real moment, it gives you a natural reason to reach out—and it reinforces something buyers rarely get from vendors: ",[39,8747,8748],{},"genuine recognition",[12,8750,8751,8752,8755],{},"This guide is ",[39,8753,8754],{},"B2B-only",". No generic “life event” messages—just the moments that matter in business:",[43,8757,8758,8761,8764,8767,8770,8773],{},[46,8759,8760],{},"promotions and new roles",[46,8762,8763],{},"funding rounds and growth milestones",[46,8765,8766],{},"product launches",[46,8768,8769],{},"awards and rankings",[46,8771,8772],{},"customer wins",[46,8774,8775],{},"partner collaborations",[12,8777,8778,8779,769],{},"If you’re new to using handwritten notes in B2B, start with: ",[31,8780,7833],{"href":7831,"rel":8781},[553],[959,8783],{},[63,8785,8787],{"id":8786},"when-to-send-a-professional-congratulations-note-b2b-moments-worth-targeting","When to send a professional congratulations note (B2B moments worth targeting)",[12,8789,8790],{},"Not every announcement deserves a note. Prioritize moments that signal:",[43,8792,8793,8798,8803,8808],{},[46,8794,8795],{},[39,8796,8797],{},"budget",[46,8799,8800],{},[39,8801,8802],{},"initiative",[46,8804,8805],{},[39,8806,8807],{},"organizational change",[46,8809,8810],{},[39,8811,8812],{},"increased urgency",[86,8814,8816],{"id":8815},"_1-promotion-new-role-especially-in-your-buying-committee","1) Promotion \u002F new role (especially in your buying committee)",[12,8818,8819,8822],{},[39,8820,8821],{},"Why it works:"," new leaders set new priorities and vendors get reconsidered.",[86,8824,8826],{"id":8825},"_2-funding-round","2) Funding round",[12,8828,8829,8831],{},[39,8830,8821],{}," fresh capital often means new headcount, tools, and pipeline targets.",[86,8833,8835],{"id":8834},"_3-product-launch-major-release","3) Product launch \u002F major release",[12,8837,8838,8840],{},[39,8839,8821],{}," launches create pressure—teams care about outcomes, not fluff.",[86,8842,8844],{"id":8843},"_4-award-ranking-press-feature","4) Award \u002F ranking \u002F press feature",[12,8846,8847,8849],{},[39,8848,8821],{}," recognition moments are emotionally positive and shareable internally.",[86,8851,8853],{"id":8852},"_5-partner-win-integration-co-marketing-joint-customer","5) Partner win (integration, co-marketing, joint customer)",[12,8855,8856,8858],{},[39,8857,8821],{}," partners value reliability and momentum.",[86,8860,8862],{"id":8861},"_6-customer-milestone-go-live-expansion-renewal-customer-award","6) Customer milestone (go-live, expansion, renewal, customer award)",[12,8864,8865,8867],{},[39,8866,8821],{}," it reinforces the relationship equity that protects renewals later.",[959,8869],{},[63,8871,8873],{"id":8872},"the-no-creep-rule-relevance-restraint","The “no-creep” rule: relevance + restraint",[12,8875,8876],{},"Congratulations notes backfire when they feel like surveillance.",[12,8878,8879,8880,290],{},"Use the ",[39,8881,8882],{},"receipt test",[43,8884,8885,8888],{},[46,8886,8887],{},"Would they reasonably know how you learned this?",[46,8889,8890],{},"Would this feel normal if you said it out loud?",[12,8892,8893],{},"Safe sources:",[43,8895,8896,8899,8902,8905],{},[46,8897,8898],{},"what they said on a call",[46,8900,8901],{},"public announcements (press release, LinkedIn post, blog)",[46,8903,8904],{},"public role change (LinkedIn)",[46,8906,8907],{},"public product launch pages",[12,8909,5332],{},[43,8911,8912,8915,8918],{},[46,8913,8914],{},"“I noticed you visited our pricing page…”",[46,8916,8917],{},"deeply personal details",[46,8919,8920],{},"excessive flattery",[12,8922,8923,8924,769],{},"If you want the broader personalization framework (and what to avoid), see: ",[31,8925,5351],{"href":5349,"rel":8926},[553],[959,8928],{},[63,8930,8932],{"id":8931},"what-to-write-a-structure-that-doesnt-sound-like-outreach","What to write (a structure that doesn’t sound like outreach)",[12,8934,8935],{},"The best congratulations notes do three things:",[3565,8937,8938,8944,8951],{},[46,8939,8940,8941,8943],{},"Congratulate on the ",[39,8942,5837],{}," moment",[46,8945,8946,8947,8950],{},"Add a ",[39,8948,8949],{},"meaningful, business-relevant"," detail",[46,8952,8953,8954,8957],{},"End with a ",[39,8955,8956],{},"low-friction"," next step (optional)",[12,8959,8960],{},"Keep it short: 4–6 sentences.",[86,8962,8964],{"id":8963},"the-4-sentence-template","The 4-sentence template",[5381,8966,8967,8970,8973],{},[12,8968,8969],{},"Hi {{first_name}},",[12,8971,8972],{},"Congrats on {{moment}} — that’s a big milestone.\nI especially liked {{specific_detail}} \u002F I appreciated your point about {{specific_detail}}.\nIf you’re working on {{initiative}}, happy to share a short idea that’s helped teams like {{peer_group}}.",[12,8974,8975],{},"— {{sender_name}}",[12,8977,8978],{},[58,8979],{"alt":8980,"src":8981},"4 sentence congratulations note template example","assets\u002Fimages\u002Fcongrats-4-sentence-template.webp",[959,8983],{},[63,8985,8987],{"id":8986},"templates-professional-congratulations-notes-b2b","Templates: professional congratulations notes (B2B)",[12,8989,8990],{},"Pick a template, then personalize one line.",[86,8992,8994],{"id":8993},"for-prospects-sales-abm","For prospects (sales \u002F ABM)",[8996,8997,8999],"h4",{"id":8998},"promotion-new-role","Promotion \u002F new role",[5381,9001,9002],{},[12,9003,9004],{},"Hi {{first_name}},\nCongrats on the new role at {{company}} — well deserved.\nYour focus on {{specific_detail}} stood out to me.\nIf it's useful, I can share a quick playbook for {{outcome}} that's worked for teams like yours.\n— {{sender_name}}",[12,9006,9007],{},[58,9008],{"alt":9009,"src":9010},"Congratulations note for promotion example","assets\u002Fimages\u002Fcongrats-promotion.webp",[8996,9012,9014],{"id":9013},"funding-round","Funding round",[5381,9016,9017],{},[12,9018,9019],{},"Hi {{first_name}},\nCongrats on the funding — exciting milestone for {{company}}.\nThe note about {{specific_detail}} in your announcement was particularly interesting.\nIf you're hiring\u002Fgrowing {{function}}, happy to share a simple plan for accelerating {{outcome}} without adding noise.\n— {{sender_name}}",[12,9021,9022],{},[58,9023],{"alt":9024,"src":9025},"Congratulations note for funding round example","assets\u002Fimages\u002Fcongrats-funding.webp",[8996,9027,9029],{"id":9028},"product-launch","Product launch",[5381,9031,9032],{},[12,9033,9034],{},"Hi {{first_name}},\nCongrats on the launch — {{specific_detail}} is a strong move.\nLaunches get busy fast, so I’ll keep this short: if you want a quick idea for driving {{outcome}} from your target accounts, I’m happy to send it over.\n— {{sender_name}}",[12,9036,9037],{},[58,9038],{"alt":9039,"src":9040},"Product launch congratulations handwritten note example","assets\u002Fimages\u002Fcongrats-launch.webp",[8996,9042,9044],{"id":9043},"award-ranking","Award \u002F ranking",[5381,9046,9047],{},[12,9048,9049],{},"Hi {{first_name}},\nCongrats on being named {{award}} — that’s a great achievement.\nThe way your team approached {{specific_detail}} is genuinely impressive.\nIf it’s useful, I can share one tactic we’ve seen work for turning that momentum into pipeline.\n— {{sender_name}}",[12,9051,9052],{},[58,9053],{"alt":9054,"src":9055},"Award congratulations handwritten note example","assets\u002Fimages\u002Fcongrats-award.webp",[8996,9057,9059],{"id":9058},"new-partnership-integration-announcement","New partnership \u002F integration announcement",[5381,9061,9062],{},[12,9063,9064],{},"Hi {{first_name}},\nCongrats on the {{partner}} partnership — great fit.\nThe use case around {{specific_detail}} is especially compelling.\nIf you’d like, I can share a short co-marketing \u002F ABM touchpoint play that’s worked well in similar launches.\n— {{sender_name}}",[12,9066,9067],{},[58,9068],{"alt":9069,"src":9070},"New partnership congratulations handwritten note example","assets\u002Fimages\u002Fcongrats-partnership.webp",[86,9072,9074],{"id":9073},"for-customers-cs-am-leadership","For customers (CS \u002F AM \u002F leadership)",[8996,9076,9078],{"id":9077},"champion-promotion","Champion promotion",[5381,9080,9081],{},[12,9082,9083],{},"Hi {{first_name}},\nHuge congrats on the promotion — really happy for you.\nI’ve appreciated how you’ve driven {{specific_detail}}; it’s made a real difference.\nExcited to keep building together in your new role.\n— {{sender_name}}",[12,9085,9086],{},[58,9087],{"alt":9088,"src":9089},"Champion promotion congratulations handwritten note example","assets\u002Fimages\u002Fcongrats-champion-promotion.webp",[8996,9091,9093],{"id":9092},"customer-milestone-go-live-expansion-renewal","Customer milestone (go-live \u002F expansion \u002F renewal)",[5381,9095,9096],{},[12,9097,9098],{},"Hi {{first_name}},\nCongrats on {{milestone}} — it’s a meaningful step.\nI appreciated the way your team handled {{specific_detail}} to get there.\nLooking forward to the next phase.\n— {{sender_name}}",[12,9100,9101],{},[58,9102],{"alt":9103,"src":9104},"Customer milestone congratulations handwritten note example","assets\u002Fimages\u002Fcongrats-customer-milestone.webp",[8996,9106,9108],{"id":9107},"customer-award-public-win","Customer award \u002F public win",[5381,9110,9111],{},[12,9112,9113],{},"Hi {{first_name}},\nCongrats on {{award\u002Fwin}} — that’s an awesome result.\nThe story around {{specific_detail}} was a great read.\nAppreciate the partnership and excited for what’s next.\n— {{sender_name}}",[12,9115,9116],{},[58,9117],{"alt":9118,"src":9119},"Customer award congratulations handwritten note example","assets\u002Fimages\u002Fcongrats-customer-award.webp",[86,9121,9123],{"id":9122},"for-partners-alliances-agencies","For partners (alliances \u002F agencies)",[8996,9125,9127],{"id":9126},"joint-win","Joint win",[5381,9129,9130],{},[12,9131,9132],{},"Hi {{first_name}},\nCongrats on the win with {{account}} — great outcome for the team.\nI appreciated {{specific_detail}} throughout the process.\nExcited to do more together.\n— {{sender_name}}",[12,9134,9135],{},[58,9136],{"alt":9137,"src":9138},"Partner joint win congratulations handwritten note example","assets\u002Fimages\u002Fcongrats-joint-win.webp",[8996,9140,9142],{"id":9141},"co-marketing-launch","Co-marketing launch",[5381,9144,9145],{},[12,9146,9147],{},"Hi {{first_name}},\nCongrats on launching {{initiative}} — it turned out great.\nThe way you handled {{specific_detail}} made execution smooth.\nLooking forward to the next collaboration.\n— {{sender_name}}",[12,9149,9150],{},[58,9151],{"alt":9152,"src":9153},"Partner co-marketing congratulations handwritten note example","assets\u002Fimages\u002Fcongrats-comarketing-launch.webp",[959,9155],{},[63,9157,9159],{"id":9158},"how-to-operationalize-congratulations-notes-without-creating-busywork","How to operationalize congratulations notes (without creating busywork)",[12,9161,9162],{},"If congratulations notes are ad hoc, they don’t scale. Treat them like a motion:",[86,9164,9166],{"id":9165},"_1-define-which-moments-are-send-worthy","1) Define which moments are “send-worthy”",[12,9168,9169],{},"Pick 2–4 triggers you’ll consistently act on (e.g., promotions + funding + product launches).",[86,9171,9173],{"id":9172},"_2-decide-who-sends-them","2) Decide who sends them",[43,9175,9176,9179,9182],{},[46,9177,9178],{},"AE\u002FSDR for prospects",[46,9180,9181],{},"CS\u002FAM for customers",[46,9183,9184],{},"exec sponsor for strategic accounts",[86,9186,9188],{"id":9187},"_3-build-a-simple-trigger-feed","3) Build a simple trigger feed",[12,9190,9191],{},"Options (depending on your stack):",[43,9193,9194,9197,9200],{},[46,9195,9196],{},"CRM stage changes + custom fields",[46,9198,9199],{},"LinkedIn alerts (manual weekly review)",[46,9201,9202],{},"enrichment tools \u002F spreadsheets for ABM lists",[86,9204,9206],{"id":9205},"_4-add-frequency-caps","4) Add frequency caps",[12,9208,9209],{},"Avoid over-mailing the same account. Default rule of thumb:",[43,9211,9212],{},[46,9213,9214],{},"no more than 1 congratulatory touch per contact per quarter (unless high-intent)",[12,9216,9217,9218,769],{},"If you’re building sequences and cadence, this is a useful companion: ",[31,9219,4384],{"href":4382,"rel":9220},[553],[959,9222],{},[63,9224,9226],{"id":9225},"measurement-what-success-looks-like","Measurement: what “success” looks like",[12,9228,9229],{},"Congratulations notes aren’t about instant conversions. They’re about:",[43,9231,9232,9234,9236,9238],{},[46,9233,5911],{},[46,9235,5914],{},[46,9237,5468],{},[46,9239,9240],{},"relationship strengthening that improves renewal outcomes",[12,9242,9243],{},"At minimum, track:",[43,9245,9246,9249,9252],{},[46,9247,9248],{},"which segment received notes",[46,9250,9251],{},"which triggers caused sends",[46,9253,9254],{},"downstream outcomes in the CRM (meetings, opps, stage movement)",[12,9256,9257,9258,769],{},"For tracking basics, start here: ",[31,9259,4415],{"href":4413,"rel":9260},[553],[959,9262],{},[63,9264,4460],{"id":4459},[12,9266,9267],{},"A professional congratulations note is one of the rare B2B touches that can be both:",[43,9269,9270,9273],{},[46,9271,9272],{},"authentic",[46,9274,9275],{},"and strategically useful",[12,9277,9278],{},"The difference is discipline: pick the right moments, keep it short, be specific, and never force a pitch.",[959,9280],{},[12,9282,9283,548,9286],{},[39,9284,9285],{},"Want to build a repeatable “signal-based” direct mail motion for ABM?",[31,9287,4491],{"href":558,"rel":9288},[553],{"title":595,"searchDepth":596,"depth":596,"links":9290},[9291,9292,9300,9301,9304,9309,9315,9316],{"id":8735,"depth":596,"text":8736},{"id":8786,"depth":596,"text":8787,"children":9293},[9294,9295,9296,9297,9298,9299],{"id":8815,"depth":601,"text":8816},{"id":8825,"depth":601,"text":8826},{"id":8834,"depth":601,"text":8835},{"id":8843,"depth":601,"text":8844},{"id":8852,"depth":601,"text":8853},{"id":8861,"depth":601,"text":8862},{"id":8872,"depth":596,"text":8873},{"id":8931,"depth":596,"text":8932,"children":9302},[9303],{"id":8963,"depth":601,"text":8964},{"id":8986,"depth":596,"text":8987,"children":9305},[9306,9307,9308],{"id":8993,"depth":601,"text":8994},{"id":9073,"depth":601,"text":9074},{"id":9122,"depth":601,"text":9123},{"id":9158,"depth":596,"text":9159,"children":9310},[9311,9312,9313,9314],{"id":9165,"depth":601,"text":9166},{"id":9172,"depth":601,"text":9173},{"id":9187,"depth":601,"text":9188},{"id":9205,"depth":601,"text":9206},{"id":9225,"depth":596,"text":9226},{"id":4459,"depth":596,"text":4460},"2026-02-02","02.02.2026","Use professional congratulations note templates for clients, prospects, partners, promotions, launches, funding, and wins.","assets\u002Fimages\u002Fhero-professional-congratulations-notes-b2b.webp","A simple congratulations card on a desk",{},"Professional Congratulations Notes (B2B): 20+ Templates for Clients, Prospects & Partners","\u002Fblog\u002Fprofessional-congratulations-notes-b2b",{"description":9319},"professional-congratulations-notes-b2b","blog\u002Fprofessional-congratulations-notes-b2b","A B2B-only playbook for sending professional congratulations notes at the right moments—funding rounds, promotions, launches, partner wins—plus templates that build relationships without sounding salesy.","6971577aa15d01e9854c2b33","KZa59O0ZgWhKoKLuahw4TzXwSyCWhRlhIunDSkSS8zo",{"id":9332,"title":9333,"blog_updated_date":9334,"blog_updated_date_display":9335,"body":9336,"category":6817,"date":10048,"date_display":10049,"description":10050,"essential_reading":646,"extension":641,"image":10051,"image_alt":10052,"meta":10053,"name":10054,"navigation":646,"path":10055,"pillar":7253,"scheduled_publish_date":10048,"seo":10056,"slug":10057,"status":652,"stem":10058,"summary":10059,"webflow_html_path":7,"webflow_item_id":10060,"__hash__":10061},"blog\u002Fblog\u002Fbusiness-thank-you-notes-templates.md","Business Thank You Notes Templates","2026-04-29","04.29.2026",{"type":9,"value":9337,"toc":10014},[9338,9342,9345,9353,9356,9359,9373,9380,9388,9394,9396,9400,9403,9406,9410,9415,9419,9424,9428,9433,9437,9442,9446,9451,9455,9460,9462,9466,9470,9473,9493,9497,9523,9529,9531,9535,9538,9567,9569,9578,9584,9586,9590,9597,9601,9605,9610,9616,9620,9625,9631,9635,9640,9646,9650,9655,9661,9665,9670,9676,9680,9684,9689,9695,9699,9704,9710,9714,9719,9725,9729,9734,9740,9744,9749,9755,9759,9764,9768,9773,9777,9781,9786,9792,9796,9801,9807,9809,9813,9816,9819,9830,9833,9844,9846,9854,9856,9860,9863,9866,9891,9897,9899,9903,9906,9916,9918,9929,9935,9937,9941,9945,9948,9954,9958,9961,9965,9968,9972,9975,9979,9982,9984,9986,9989,10001,10004,10006],[63,9339,9341],{"id":9340},"introduction-gratitude-is-a-growth-lever-when-its-specific","Introduction: gratitude is a growth lever (when it’s specific)",[12,9343,9344],{},"Most business teams only say “thank you” in two places:",[43,9346,9347,9350],{},[46,9348,9349],{},"the automated email after someone books a meeting",[46,9351,9352],{},"the legal boilerplate at the end of a proposal",[12,9354,9355],{},"That’s a missed opportunity.",[12,9357,9358],{},"A short, thoughtful thank you note can:",[43,9360,9361,9364,9367,9370],{},[46,9362,9363],{},"keep momentum after a meeting",[46,9365,9366],{},"make champions feel seen (and make them advocate harder)",[46,9368,9369],{},"turn “we’ll circle back” into “let’s book next week”",[46,9371,9372],{},"reduce churn risk by reinforcing trust at key moments",[12,9374,9375,9376,9379],{},"This is the ",[39,9377,9378],{},"business thank you note template hub",": copy-ready messages for prospects, customers, clients, partners, renewals, referrals, and retention moments.",[12,9381,9382,9383,769],{},"If you want guidance on structure, tone, and how to write a note from scratch, read the companion guide: ",[31,9384,9387],{"href":9385,"rel":9386},"https:\u002F\u002Fwww.scribeless.co\u002Fblog\u002Fwrite-the-perfect-business-thank-you-note",[553],"How to Write a Business Thank You Note",[12,9389,9390,9391,769],{},"If you want a broader primer on handwritten marketing, start here: ",[31,9392,4274],{"href":4272,"rel":9393},[553],[959,9395],{},[63,9397,9399],{"id":9398},"when-to-send-a-business-thank-you-note-high-impact-moments","When to send a business thank you note (high-impact moments)",[12,9401,9402],{},"Thank you notes work best when they’re tied to a real moment — not as a generic “touch.”",[12,9404,9405],{},"Here are the situations that tend to be most effective for sales, customer success, retention, partnerships, and eCommerce teams:",[86,9407,9409],{"id":9408},"_1-after-a-discovery-call-or-demo-especially-when-the-buyer-engaged","1) After a discovery call or demo (especially when the buyer engaged)",[12,9411,9412,9414],{},[39,9413,5756],{}," keep momentum and make the next step feel natural.",[86,9416,9418],{"id":9417},"_2-after-an-intro-or-referral","2) After an intro or referral",[12,9420,9421,9423],{},[39,9422,5756],{}," reinforce the relationship and increase future intros.",[86,9425,9427],{"id":9426},"_3-after-an-event-conversation-conference-dinner-roundtable","3) After an event conversation (conference, dinner, roundtable)",[12,9429,9430,9432],{},[39,9431,5756],{}," make the interaction memorable and convert to a next step.",[86,9434,9436],{"id":9435},"_4-after-a-customer-milestone-go-live-first-value-repeat-purchase-vip-action","4) After a customer milestone (go-live, first value, repeat purchase, VIP action)",[12,9438,9439,9441],{},[39,9440,5756],{}," reduce churn risk early and strengthen champion buy-in.",[86,9443,9445],{"id":9444},"_5-after-renewal-or-expansion","5) After renewal or expansion",[12,9447,9448,9450],{},[39,9449,5756],{}," acknowledge the commitment and deepen relationship equity.",[86,9452,9454],{"id":9453},"_6-after-a-partner-co-marketing-activity-or-successful-handoff","6) After a partner co-marketing activity or successful handoff",[12,9456,9457,9459],{},[39,9458,5756],{}," build partner trust and make future collaboration easier.",[959,9461],{},[63,9463,9465],{"id":9464},"what-makes-a-business-thank-you-note-good-and-what-makes-it-cringe","What makes a business thank you note “good” (and what makes it cringe)",[86,9467,9469],{"id":9468},"the-good-formula","The “good” formula",[12,9471,9472],{},"A business thank you note should do three things:",[3565,9474,9475,9481,9487],{},[46,9476,9477,9480],{},[39,9478,9479],{},"Acknowledge"," the moment (what you’re thanking them for)",[46,9482,9483,9486],{},[39,9484,9485],{},"Prove relevance"," (one specific detail that shows you were paying attention)",[46,9488,9489,9492],{},[39,9490,9491],{},"Create a next step"," (optional, low-friction, not salesy)",[86,9494,9496],{"id":9495},"what-to-avoid","What to avoid",[43,9498,9499,9505,9511,9517],{},[46,9500,9501,9504],{},[39,9502,9503],{},"Generic praise:"," “Thanks for your time” with nothing else",[46,9506,9507,9510],{},[39,9508,9509],{},"Overly promotional language:"," it stops feeling like gratitude",[46,9512,9513,9516],{},[39,9514,9515],{},"Gifts as leverage:"," “here’s something for your time” can be a compliance risk",[46,9518,9519,9522],{},[39,9520,9521],{},"Creepiness:"," “I noticed you viewed our pricing page 7 times” is not a thank you note",[12,9524,9525,9526,769],{},"If you want broader guidance on personalization without going too far, see: ",[31,9527,5351],{"href":5349,"rel":9528},[553],[959,9530],{},[63,9532,9534],{"id":9533},"a-simple-structure-you-can-reuse-the-5-part-note","A simple structure you can reuse (the 5-part note)",[12,9536,9537],{},"Keep it short. 4–6 sentences is usually enough.",[3565,9539,9540,9545,9550,9556,9562],{},[46,9541,9542],{},[39,9543,9544],{},"Greeting",[46,9546,9547],{},[39,9548,9549],{},"Thanks + moment",[46,9551,9552,9555],{},[39,9553,9554],{},"Specific detail"," (“why this note isn’t generic”)",[46,9557,9558,9561],{},[39,9559,9560],{},"Value \u002F helpful offer"," (optional)",[46,9563,9564],{},[39,9565,9566],{},"Sign-off",[86,9568,8964],{"id":8963},[5381,9570,9571,9573,9576],{},[12,9572,8969],{},[12,9574,9575],{},"Thanks again for {{moment}} — I appreciated {{specific_detail}}.\nIf it’s useful, I can share {{resource\u002Fidea}} to help with {{initiative}}.\nEither way, looking forward to {{next_step}}.",[12,9577,8975],{},[12,9579,9580],{},[58,9581],{"alt":9582,"src":9583},"Business thank you note 4 sentence template example","assets\u002Fimages\u002Fthankyou-4-sentence-template.webp",[959,9585],{},[63,9587,9589],{"id":9588},"business-thank-you-note-templates","Business thank you note templates",[12,9591,9592,9593,9596],{},"Use these as starting points. The one thing you should always customize is the ",[39,9594,9595],{},"specific detail"," line.",[86,9598,9600],{"id":9599},"templates-for-prospects-sales-growth","Templates for prospects (sales \u002F growth)",[8996,9602,9604],{"id":9603},"after-discovery-call","After discovery call",[5381,9606,9607],{},[12,9608,9609],{},"Hi {{first_name}},\nThanks for the time today — your point about {{specific_detail}} was helpful context.\nIf it's useful, I can send a short plan for {{outcome}} based on what's worked for {{peer_group}}.\nLooking forward to {{next_step}}.\n— {{sender_name}}",[12,9611,9612],{},[58,9613],{"alt":9614,"src":9615},"Thank you note after discovery call example","assets\u002Fimages\u002Fthankyou-discovery.webp",[8996,9617,9619],{"id":9618},"after-demo","After demo",[5381,9621,9622],{},[12,9623,9624],{},"Hi {{first_name}},\nThanks again for the demo — I appreciated how clearly you laid out {{specific_detail}}.\nI'm sending one idea we've seen work when teams want to {{outcome}} without {{constraint}}.\nIf you want, we can sanity-check fit on a 10-minute call.\n— {{sender_name}}",[12,9626,9627],{},[58,9628],{"alt":9629,"src":9630},"Thank you note after demo example","assets\u002Fimages\u002Fthankyou-demo.webp",[8996,9632,9634],{"id":9633},"after-stakeholder-meeting-multi-threading","After stakeholder meeting (multi-threading)",[5381,9636,9637],{},[12,9638,9639],{},"Hi {{first_name}},\nThanks for bringing {{stakeholder_name}} into the conversation — the discussion about {{specific_detail}} was especially useful.\nIf it helps, I can share a one-page outline of how we’d approach {{initiative}} with your team.\nLooking forward to {{next_step}}.\n— {{sender_name}}",[12,9641,9642],{},[58,9643],{"alt":9644,"src":9645},"Stakeholder meeting handwritten thank you note example","assets\u002Fimages\u002Fthankyou-stakeholder.webp",[8996,9647,9649],{"id":9648},"after-not-now-defer","After “not now” \u002F defer",[5381,9651,9652],{},[12,9653,9654],{},"Hi {{first_name}},\nThanks for the honest guidance on timing — I appreciate it.\nIf it’s helpful, I can send a lightweight checklist for {{initiative}} so you have it when priorities shift.\nEither way, appreciate the conversation.\n— {{sender_name}}",[12,9656,9657],{},[58,9658],{"alt":9659,"src":9660},"Not now \u002F defer handwritten thank you note example","assets\u002Fimages\u002Fthankyou-defer.webp",[8996,9662,9664],{"id":9663},"after-an-intro-to-the-person-who-made-it","After an intro (to the person who made it)",[5381,9666,9667],{},[12,9668,9669],{},"Hi {{first_name}},\nThank you for the intro to {{introduced_to}} — I really appreciate it.\nThe context you shared about {{specific_detail}} helped a lot.\nI’ll keep you posted on how it goes.\n— {{sender_name}}",[12,9671,9672],{},[58,9673],{"alt":9674,"src":9675},"Intro\u002Freferral handwritten thank you note example","assets\u002Fimages\u002Fthankyou-intro.webp",[86,9677,9679],{"id":9678},"templates-for-customers-and-clients-success-retention-account-management","Templates for customers and clients (success \u002F retention \u002F account management)",[8996,9681,9683],{"id":9682},"after-onboarding-milestone-go-live-first-value","After onboarding milestone (go-live \u002F first value)",[5381,9685,9686],{},[12,9687,9688],{},"Hi {{first_name}},\nCongrats on hitting {{milestone}} — and thank you for the partnership getting there.\nI appreciated {{specific_detail}} throughout the process.\nExcited to keep building from here.\n— {{sender_name}}",[12,9690,9691],{},[58,9692],{"alt":9693,"src":9694},"Onboarding milestone handwritten thank you note example","assets\u002Fimages\u002Fthankyou-onboarding.webp",[8996,9696,9698],{"id":9697},"after-a-successful-qbr-planning-session","After a successful QBR \u002F planning session",[5381,9700,9701],{},[12,9702,9703],{},"Hi {{first_name}},\nThanks for the time in the QBR — the discussion about {{specific_detail}} was great.\nI’m following up with the action plan we agreed on for {{initiative}}.\nAppreciate the partnership.\n— {{sender_name}}",[12,9705,9706],{},[58,9707],{"alt":9708,"src":9709},"QBR follow-up handwritten thank you note example","assets\u002Fimages\u002Fthankyou-qbr.webp",[8996,9711,9713],{"id":9712},"after-renewal","After renewal",[5381,9715,9716],{},[12,9717,9718],{},"Hi {{first_name}},\nThank you for renewing with us — we really value the partnership.\nI appreciated your feedback on {{specific_detail}} and we're acting on it.\nLooking forward to helping the team drive {{outcome}} this quarter.\n— {{sender_name}}",[12,9720,9721],{},[58,9722],{"alt":9723,"src":9724},"Thank you note after renewal example","assets\u002Fimages\u002Fthankyou-renewal.webp",[8996,9726,9728],{"id":9727},"after-expansion","After expansion",[5381,9730,9731],{},[12,9732,9733],{},"Hi {{first_name}},\nThank you for expanding the program — it’s a meaningful vote of confidence.\nI appreciated how you framed {{specific_detail}} internally; it made alignment easy.\nExcited to deliver results with the broader rollout.\n— {{sender_name}}",[12,9735,9736],{},[58,9737],{"alt":9738,"src":9739},"Expansion handwritten thank you note example","assets\u002Fimages\u002Fthankyou-expansion.webp",[8996,9741,9743],{"id":9742},"after-a-customer-referral","After a customer referral",[5381,9745,9746],{},[12,9747,9748],{},"Hi {{first_name}},\nThank you for the referral to {{referral_name}} — I really appreciate it.\nThe context you shared about {{specific_detail}} was incredibly helpful.\nI’ll follow up and keep you posted.\n— {{sender_name}}",[12,9750,9751],{},[58,9752],{"alt":9753,"src":9754},"Customer referral handwritten thank you note example","assets\u002Fimages\u002Fthankyou-referral.webp",[8996,9756,9758],{"id":9757},"after-a-repeat-purchase-or-vip-customer-action","After a repeat purchase or VIP customer action",[5381,9760,9761],{},[12,9762,9763],{},"Hi {{first_name}},\nThank you for choosing us again — we really appreciate your continued trust.\nI noticed {{specific_detail}} and wanted to make sure the experience feels as thoughtful as the first one.\nIf there is anything we can make easier next time, I would love to hear it.\n— {{sender_name}}",[8996,9765,9767],{"id":9766},"after-a-customer-review-or-testimonial","After a customer review or testimonial",[5381,9769,9770],{},[12,9771,9772],{},"Hi {{first_name}},\nThank you for sharing your feedback on {{product\u002Fservice}} — it means a lot to the team.\nYour point about {{specific_detail}} is exactly the kind of experience we want more customers to have.\nAppreciate you taking the time.\n— {{sender_name}}",[86,9774,9776],{"id":9775},"templates-for-partners-alliances-agencies-integrations","Templates for partners (alliances \u002F agencies \u002F integrations)",[8996,9778,9780],{"id":9779},"after-a-co-marketing-launch","After a co-marketing launch",[5381,9782,9783],{},[12,9784,9785],{},"Hi {{first_name}},\nThank you for partnering on {{initiative}} — it was great collaborating with your team.\nI appreciated {{specific_detail}} during the process.\nExcited to keep building together.\n— {{sender_name}}",[12,9787,9788],{},[58,9789],{"alt":9790,"src":9791},"Co-marketing launch handwritten thank you note example","assets\u002Fimages\u002Fthankyou-comarketing.webp",[8996,9793,9795],{"id":9794},"after-a-successful-deal-handoff-joint-win","After a successful deal handoff \u002F joint win",[5381,9797,9798],{},[12,9799,9800],{},"Hi {{first_name}},\nThank you for the collaboration on {{deal\u002Faccount}} — your support made a real difference.\nI appreciated {{specific_detail}} along the way.\nLooking forward to the next one.\n— {{sender_name}}",[12,9802,9803],{},[58,9804],{"alt":9805,"src":9806},"Joint win handwritten thank you note example","assets\u002Fimages\u002Fthankyou-joint-win.webp",[959,9808],{},[63,9810,9812],{"id":9811},"how-to-personalize-without-spending-30-minutes-per-note","How to personalize without spending 30 minutes per note",[12,9814,9815],{},"If your note is going to scale, you need constraints.",[12,9817,9818],{},"Use this “one-line personalization” approach:",[43,9820,9821,9827],{},[46,9822,9823,9824],{},"1 line = ",[39,9825,9826],{},"proof you listened",[46,9828,9829],{},"everything else stays consistent",[12,9831,9832],{},"Examples of good “specific detail” lines:",[43,9834,9835,9838,9841],{},[46,9836,9837],{},"“Your point about {{priority}} being blocked by {{constraint}} was helpful context.”",[46,9839,9840],{},"“I appreciated how you framed {{initiative}} for the team.”",[46,9842,9843],{},"“Your question about {{topic}} was the one we hear from the best-run teams.”",[12,9845,5332],{},[43,9847,9848,9851],{},[46,9849,9850],{},"anything that reveals private tracking (“I saw you visited our site…”)",[46,9852,9853],{},"anything that feels like surveillance (“noticed you changed titles…” unless it’s a public announcement)",[959,9855],{},[63,9857,9859],{"id":9858},"operationalize-it-when-to-automate-thank-you-notes","Operationalize it: when to automate thank you notes",[12,9861,9862],{},"Thank you notes become a lever when they’re systematic.",[12,9864,9865],{},"Good automation triggers for business thank you notes:",[43,9867,9868,9871,9874,9876,9879,9882,9885,9888],{},[46,9869,9870],{},"meeting completed (demo \u002F discovery)",[46,9872,9873],{},"opportunity created",[46,9875,5722],{},[46,9877,9878],{},"onboarding milestone hit",[46,9880,9881],{},"renewal window opened",[46,9883,9884],{},"referral submitted",[46,9886,9887],{},"repeat purchase or VIP segment entered",[46,9889,9890],{},"review, testimonial, or post-purchase milestone completed",[12,9892,9893,9894,769],{},"To build a multi-touch motion (mail + email + calls), see: ",[31,9895,4384],{"href":4382,"rel":9896},[553],[959,9898],{},[63,9900,9902],{"id":9901},"how-to-measure-thank-you-notes-beyond-we-sent-them","How to measure thank you notes (beyond “we sent them”)",[12,9904,9905],{},"Thank you notes can impact:",[43,9907,9908,9911,9913],{},[46,9909,9910],{},"reply rate and meeting show rate",[46,9912,5468],{},[46,9914,9915],{},"renewal saves and expansion",[12,9917,9243],{},[43,9919,9920,9923,9926],{},[46,9921,9922],{},"which segment got a note (and when)",[46,9924,9925],{},"downstream outcomes in the CRM (meetings booked, opp created, stage moved)",[46,9927,9928],{},"any direct responses (QR\u002FURL visits, replies referencing the note)",[12,9930,9931,9932,769],{},"For a practical tracking overview, see: ",[31,9933,4415],{"href":4413,"rel":9934},[553],[959,9936],{},[63,9938,9940],{"id":9939},"faq","FAQ",[86,9942,9944],{"id":9943},"what-should-a-business-thank-you-note-say","What should a business thank you note say?",[12,9946,9947],{},"A business thank you note should name the specific moment, include one detail that proves the note is personal, and close with a helpful next step only when it fits the relationship.",[12,9949,9950,9951,769],{},"For the writing framework, see: ",[31,9952,9387],{"href":9385,"rel":9953},[553],[86,9955,9957],{"id":9956},"how-long-should-a-business-thank-you-note-be","How long should a business thank you note be?",[12,9959,9960],{},"Most business thank you notes should be four to six sentences. Long notes often feel formal or self-focused, while short notes are easier for customers, clients, prospects, and partners to read.",[86,9962,9964],{"id":9963},"should-customer-client-and-prospect-thank-you-notes-be-different","Should customer, client, and prospect thank you notes be different?",[12,9966,9967],{},"Yes. A customer or client thank you note should reinforce trust, loyalty, outcomes, or retention. A prospect thank you note should acknowledge their time, reflect the business problem discussed, and make the next step easy.",[86,9969,9971],{"id":9970},"should-i-send-a-thank-you-note-by-email-or-handwritten-mail","Should I send a thank you note by email or handwritten mail?",[12,9973,9974],{},"Use email when the follow-up is urgent or operational. Use handwritten mail when the relationship moment deserves more attention, such as an executive meeting, referral, renewal, expansion, or important customer milestone.",[86,9976,9978],{"id":9977},"can-i-use-these-business-thank-you-note-examples-in-automation","Can I use these business thank you note examples in automation?",[12,9980,9981],{},"Yes. Use the templates as the fixed message structure, then personalize one line with the meeting detail, account priority, customer milestone, purchase context, or referral. Track sends and outcomes in your CRM or marketing platform so handwritten notes become measurable.",[959,9983],{},[63,9985,4460],{"id":4459},[12,9987,9988],{},"The best business thank you notes are:",[43,9990,9991,9993,9995,9998],{},[46,9992,5834],{},[46,9994,5837],{},[46,9996,9997],{},"tied to a real moment",[46,9999,10000],{},"written like a human (not a campaign)",[12,10002,10003],{},"If you want help setting this up as a repeatable motion (templates, triggers, personalization, tracking), we can help.",[959,10005],{},[12,10007,10008,548,10011],{},[39,10009,10010],{},"Want to send thank you notes at scale without losing the personal touch?",[31,10012,4491],{"href":558,"rel":10013},[553],{"title":595,"searchDepth":596,"depth":596,"links":10015},[10016,10017,10025,10029,10032,10037,10038,10039,10040,10047],{"id":9340,"depth":596,"text":9341},{"id":9398,"depth":596,"text":9399,"children":10018},[10019,10020,10021,10022,10023,10024],{"id":9408,"depth":601,"text":9409},{"id":9417,"depth":601,"text":9418},{"id":9426,"depth":601,"text":9427},{"id":9435,"depth":601,"text":9436},{"id":9444,"depth":601,"text":9445},{"id":9453,"depth":601,"text":9454},{"id":9464,"depth":596,"text":9465,"children":10026},[10027,10028],{"id":9468,"depth":601,"text":9469},{"id":9495,"depth":601,"text":9496},{"id":9533,"depth":596,"text":9534,"children":10030},[10031],{"id":8963,"depth":601,"text":8964},{"id":9588,"depth":596,"text":9589,"children":10033},[10034,10035,10036],{"id":9599,"depth":601,"text":9600},{"id":9678,"depth":601,"text":9679},{"id":9775,"depth":601,"text":9776},{"id":9811,"depth":596,"text":9812},{"id":9858,"depth":596,"text":9859},{"id":9901,"depth":596,"text":9902},{"id":9939,"depth":596,"text":9940,"children":10041},[10042,10043,10044,10045,10046],{"id":9943,"depth":601,"text":9944},{"id":9956,"depth":601,"text":9957},{"id":9963,"depth":601,"text":9964},{"id":9970,"depth":601,"text":9971},{"id":9977,"depth":601,"text":9978},{"id":4459,"depth":596,"text":4460},"2026-01-26","01.26.2026","Use copy-ready business thank you note templates for customers, prospects, referrals, partners, renewals, and retention.","assets\u002Fimages\u002Fhero-business-thank-you-notes-templates.webp","A handwritten business thank you note template on a desk",{},"Business Thank You Note Templates and Examples","\u002Fblog\u002Fbusiness-thank-you-notes-templates",{"description":10050},"business-thank-you-notes-templates","blog\u002Fbusiness-thank-you-notes-templates","Copy-ready business thank you note templates for prospects, customers, clients, renewals, referrals, partners, and retention.","6971576cb90221b42faf29bb","ZAvnaWCQUxJyGp1SrGo4w377VNM7Z5KAehpzVhHyYhU",{"id":10063,"title":10064,"blog_updated_date":9334,"blog_updated_date_display":9335,"body":10065,"category":4509,"date":11676,"date_display":11677,"description":11678,"essential_reading":646,"extension":641,"image":11679,"image_alt":11680,"meta":11681,"name":11682,"navigation":646,"path":11683,"pillar":7253,"scheduled_publish_date":11676,"seo":11684,"slug":11685,"status":652,"stem":11686,"summary":11687,"webflow_html_path":7,"webflow_item_id":11688,"__hash__":11689},"blog\u002Fblog\u002Fhandwritten-notes-for-business.md","Handwritten Notes For Business",{"type":9,"value":10066,"toc":11615},[10067,10071,10074,10077,10088,10094,10097,10100,10117,10123,10125,10129,10132,10134,10138,10141,10144,10176,10183,10194,10196,10200,10203,10206,10316,10340,10342,10346,10349,10352,10363,10369,10388,10391,10394,10455,10462,10464,10468,10471,10475,10486,10490,10501,10505,10516,10520,10531,10535,10546,10550,10561,10565,10576,10580,10591,10599,10603,10614,10618,10629,10635,10637,10641,10644,10648,10674,10678,10689,10693,10696,10770,10773,10776,10778,10782,10785,10788,10824,10827,10829,10833,10836,10844,10847,10878,10881,10890,10896,10900,10904,10913,10919,10923,10932,10938,10942,10951,10957,10961,10971,10977,10981,10990,10994,11003,11007,11016,11020,11029,11033,11042,11049,11051,11055,11058,11062,11070,11073,11090,11093,11139,11142,11156,11159,11170,11172,11176,11179,11183,11185,11203,11207,11209,11223,11227,11230,11244,11247,11331,11335,11338,11352,11356,11358,11369,11373,11385,11387,11391,11394,11397,11401,11412,11416,11435,11439,11442,11450,11452,11455,11463,11465,11469,11473,11479,11483,11488,11492,11497,11501,11506,11510,11515,11519,11524,11526,11530,11534,11537,11541,11544,11548,11551,11555,11558,11562,11565,11569,11572,11576,11579,11581,11585,11588,11591,11602,11605,11607],[63,10068,10070],{"id":10069},"introduction-the-inbox-is-infinite-the-postbox-isnt","Introduction: the inbox is infinite — the postbox isn’t",[12,10072,10073],{},"If you’re running sales, marketing, customer success, or eCommerce retention in 2026, you’re competing in an environment where messages are cheap.",[12,10075,10076],{},"Your prospects and customers are seeing:",[43,10078,10079,10082,10085],{},[46,10080,10081],{},"more cold email than ever",[46,10083,10084],{},"more “AI-personalized” outreach and lifecycle messaging than ever",[46,10086,10087],{},"more noise in every digital channel they use",[12,10089,10090,10091],{},"Handwritten notes work for a simple reason: ",[39,10092,10093],{},"they don’t behave like digital.",[12,10095,10096],{},"They show up in the physical world. They get opened in a different context. They signal effort. And when used at the right moments, they can turn “we’ll see” into “let’s talk,” “thanks for remembering,” or “I’ll buy again.”",[12,10098,10099],{},"This guide is a practical business playbook:",[43,10101,10102,10105,10108,10111,10114],{},[46,10103,10104],{},"when handwritten notes beat printed mail (and when they don’t)",[46,10106,10107],{},"what to write (with templates you can copy)",[46,10109,10110],{},"how to personalize without being creepy",[46,10112,10113],{},"how to operationalize notes inside sales, retention, customer success, and eCommerce workflows",[46,10115,10116],{},"how to measure impact without fooling yourself",[12,10118,10119,10120,769],{},"If you want background on why direct mail works for sales teams, start here: ",[31,10121,5646],{"href":5644,"rel":10122},[553],[959,10124],{},[63,10126,10128],{"id":10127},"who-this-guide-is-for","Who this guide is for",[12,10130,10131],{},"This guide is for business teams that want handwritten notes to do a specific job, not just feel novel. That includes sales teams trying to break through with high-fit prospects, ABM teams targeting strategic accounts, customer success teams supporting onboarding and renewal moments, eCommerce retention teams turning purchases into repeat customers, and founders or operators who want high-value relationship moments to feel more personal.",[959,10133],{},[63,10135,10137],{"id":10136},"what-we-mean-by-handwritten-notes-for-business","What we mean by “handwritten notes for business”",[12,10139,10140],{},"This isn’t about personal greetings cards or one-off personal correspondence.",[12,10142,10143],{},"In this guide, “handwritten notes for business” means:",[43,10145,10146,10152,10158,10164,10170],{},[46,10147,10148,10151],{},[39,10149,10150],{},"sales outreach notes"," to a small, targeted set of prospects",[46,10153,10154,10157],{},[39,10155,10156],{},"ABM touchpoints"," to high-value accounts (tiered by value + intent)",[46,10159,10160,10163],{},[39,10161,10162],{},"post-meeting follow-ups"," that increase reply rates and momentum",[46,10165,10166,10169],{},[39,10167,10168],{},"relationship notes"," to customers, champions, and partners (retention + expansion)",[46,10171,10172,10175],{},[39,10173,10174],{},"post-purchase and VIP notes"," that help eCommerce brands increase repeat purchase, loyalty, and referrals",[12,10177,10178,10179,10182],{},"Handwritten notes are a ",[2859,10180,10181],{},"format"," — the strategy is still the same:",[43,10184,10185,10188,10191],{},[46,10186,10187],{},"relevance beats volume",[46,10189,10190],{},"timing beats cleverness",[46,10192,10193],{},"measurement beats vibes",[959,10195],{},[63,10197,10199],{"id":10198},"where-handwritten-notes-fit-in-a-business-growth-system","Where handwritten notes fit in a business growth system",[12,10201,10202],{},"Handwritten notes for business work best when they support an existing motion. They should not sit in a separate \"direct mail campaign\" silo where sales, marketing, eCommerce, and customer success cannot see what was sent.",[12,10204,10205],{},"Use them as a physical touchpoint inside these motions:",[10207,10208,10209,10228],"table",{},[10210,10211,10212],"thead",{},[10213,10214,10215,10219,10222,10225],"tr",{},[10216,10217,10218],"th",{},"Motion",[10216,10220,10221],{},"Best handwritten note role",[10216,10223,10224],{},"Example trigger",[10216,10226,10227],{},"Primary metric",[10229,10230,10231,10246,10260,10274,10288,10302],"tbody",{},[10213,10232,10233,10237,10240,10243],{},[10234,10235,10236],"td",{},"Outbound sales",[10234,10238,10239],{},"Break through with high-fit accounts",[10234,10241,10242],{},"Account shows intent, opens multiple emails, or matches Tier 1 ICP",[10234,10244,10245],{},"Replies, meetings booked",[10213,10247,10248,10251,10254,10257],{},[10234,10249,10250],{},"ABM",[10234,10252,10253],{},"Create executive attention",[10234,10255,10256],{},"Strategic account enters active campaign",[10234,10258,10259],{},"Account engagement, pipeline created",[10213,10261,10262,10265,10268,10271],{},[10234,10263,10264],{},"Opportunity acceleration",[10234,10266,10267],{},"Keep momentum after human interaction",[10234,10269,10270],{},"Demo completed, workshop held, stakeholder added",[10234,10272,10273],{},"Stage progression, next meeting booked",[10213,10275,10276,10279,10282,10285],{},[10234,10277,10278],{},"Customer success",[10234,10280,10281],{},"Reinforce trust at moments that matter",[10234,10283,10284],{},"Go-live, first value, renewal window, champion risk",[10234,10286,10287],{},"Renewal, expansion, stakeholder engagement",[10213,10289,10290,10293,10296,10299],{},[10234,10291,10292],{},"eCommerce retention",[10234,10294,10295],{},"Make post-purchase moments feel personal",[10234,10297,10298],{},"First purchase, VIP threshold, subscription milestone, win-back segment",[10234,10300,10301],{},"Repeat purchase, AOV, LTV, reviews",[10213,10303,10304,10307,10310,10313],{},[10234,10305,10306],{},"Partner marketing",[10234,10308,10309],{},"Make relationship-building tangible",[10234,10311,10312],{},"Joint launch, referral, partner win",[10234,10314,10315],{},"Partner-sourced pipeline, co-marketing activity",[12,10317,10318,10319,10323,10324,10328,10329,10334,10335,769],{},"If the primary problem is sales outreach sequencing, read the ",[31,10320,10322],{"href":4112,"rel":10321},[553],"sales outreach direct mail guide",". If the problem is account orchestration, pair this guide with the ",[31,10325,10327],{"href":5517,"rel":10326},[553],"mailbox-first ABM playbook",". If the problem is retention, use the ",[31,10330,10333],{"href":10331,"rel":10332},"https:\u002F\u002Fwww.scribeless.co\u002Fblog\u002Fb2b-retention-direct-mail-playbook",[553],"retention direct mail playbook",". For eCommerce retention ideas, see ",[31,10336,10339],{"href":10337,"rel":10338},"https:\u002F\u002Fwww.scribeless.co\u002Fblog\u002Fhow-to-create-a-memorable-unboxing-experience",[553],"How to create a memorable unboxing experience",[959,10341],{},[63,10343,10345],{"id":10344},"the-8020-rule-use-handwritten-notes-for-high-leverage-moments","The 80\u002F20 rule: use handwritten notes for high-leverage moments",[12,10347,10348],{},"If you try to use handwritten notes like a broadcast channel, you’ll be disappointed (and you’ll overspend).",[12,10350,10351],{},"Handwritten notes are best when:",[43,10353,10354,10357,10360],{},[46,10355,10356],{},"your list is small enough to be selective",[46,10358,10359],{},"your upside per conversion is high enough to justify the cost",[46,10361,10362],{},"you can tie the note to a real signal (intent, engagement, stage movement)",[12,10364,10365,10366,10368],{},"Think of them as a ",[39,10367,6894],{},", not a reach layer:",[43,10370,10371,10377,10383],{},[46,10372,10373,10376],{},[39,10374,10375],{},"Printed mail (reach):"," broad awareness, low personalization, larger lists",[46,10378,10379,10382],{},[39,10380,10381],{},"Handwritten (response):"," high personalization, smaller lists, high-value moments",[46,10384,10385,10387],{},[39,10386,7181],{}," orchestrate both inside a sequence",[12,10389,10390],{},"That distinction matters because handwritten direct mail has different unit economics from printed direct mail. A handwritten note service is usually justified when the expected value of a reply, meeting, renewal save, or executive introduction is high enough to support a more personal touch.",[12,10392,10393],{},"Use this quick format rule:",[10207,10395,10396,10409],{},[10210,10397,10398],{},[10213,10399,10400,10403,10406],{},[10216,10401,10402],{},"Situation",[10216,10404,10405],{},"Better format",[10216,10407,10408],{},"Why",[10229,10410,10411,10422,10433,10444],{},[10213,10412,10413,10416,10419],{},[10234,10414,10415],{},"Broad awareness list",[10234,10417,10418],{},"Printed postcard or letter",[10234,10420,10421],{},"Lower cost per touch",[10213,10423,10424,10427,10430],{},[10234,10425,10426],{},"Tier 1 account with a timely signal",[10234,10428,10429],{},"Handwritten note or handwritten letter",[10234,10431,10432],{},"More personal, more likely to be noticed",[10213,10434,10435,10438,10441],{},[10234,10436,10437],{},"Medium-size segment with mixed intent",[10234,10439,10440],{},"Hybrid",[10234,10442,10443],{},"Printed reach first, automated handwritten notes after engagement or purchase",[10213,10445,10446,10449,10452],{},[10234,10447,10448],{},"Late-stage deal or renewal risk",[10234,10450,10451],{},"Handwritten note",[10234,10453,10454],{},"Relationship signal matters more than reach",[12,10456,10457,10458,769],{},"For a deeper framework, use the ",[31,10459,10461],{"href":4452,"rel":10460},[553],"Printed vs Handwritten vs Hybrid Direct Mail format selector",[959,10463],{},[63,10465,10467],{"id":10466},"when-to-send-handwritten-notes-business-use-cases-that-actually-work","When to send handwritten notes (business use cases that actually work)",[12,10469,10470],{},"Below are the scenarios where handwritten notes are most likely to be incremental — meaning they create lift you wouldn’t get from email alone.",[86,10472,10474],{"id":10473},"_1-post-demo-or-post-first-meeting-momentum-capture","1) Post-demo (or post-first meeting) — “momentum capture”",[12,10476,10477,10479,10480,10482,10483,10485],{},[39,10478,5752],{}," demo completed, discovery call done, onsite visit, workshop delivered\n",[39,10481,5756],{}," keep momentum and accelerate the next step\n",[39,10484,8821],{}," the buyer already has context; you’re not “cold” anymore",[86,10487,10489],{"id":10488},"_2-re-engage-stalled-opportunities-unstick-late-stage","2) Re-engage stalled opportunities — “unstick late stage”",[12,10491,10492,10494,10495,10497,10498,10500],{},[39,10493,5752],{}," opp has stalled for 14–30 days, decision timeline slipping\n",[39,10496,5756],{}," restart the conversation without being pushy\n",[39,10499,8821],{}," it’s a pattern interrupt that doesn’t demand immediate attention like a call",[86,10502,10504],{"id":10503},"_3-executive-to-executive-outreach-signal-seriousness","3) Executive-to-executive outreach — “signal seriousness”",[12,10506,10507,10509,10510,10512,10513,10515],{},[39,10508,5752],{}," strategic target account, deal > threshold, mutual connection\n",[39,10511,5756],{}," show seriousness and open a senior-level thread\n",[39,10514,8821],{}," execs are inbox-saturated; mail is different",[86,10517,10519],{"id":10518},"_4-event-follow-up-make-the-booth-conversation-real","4) Event follow-up — “make the booth conversation real”",[12,10521,10522,10524,10525,10527,10528,10530],{},[39,10523,5752],{}," met at event, scanned badge, attended dinner\u002Froundtable\n",[39,10526,5756],{}," convert event context into a real next step\n",[39,10529,8821],{}," “great meeting you” email is generic; a note can reference specifics",[86,10532,10534],{"id":10533},"_5-new-customer-onboarding-reduce-churn-risk-early","5) New customer onboarding — “reduce churn risk early”",[12,10536,10537,10539,10540,10542,10543,10545],{},[39,10538,5752],{}," go-live, first value milestone, executive sponsor intro\n",[39,10541,5756],{}," reinforce “we’re invested” and increase stakeholder buy-in\n",[39,10544,8821],{}," onboarding is an emotional period; confidence matters",[86,10547,10549],{"id":10548},"_6-renewal-window-save-and-expand","6) Renewal window — “save and expand”",[12,10551,10552,10554,10555,10557,10558,10560],{},[39,10553,5752],{}," renewal 60\u002F90 days out; champion risk; usage change; NPS\u002FCSAT signal\n",[39,10556,5756],{}," create goodwill, unblock value conversations, support renewal saves\n",[39,10559,8821],{}," retention is won with relationships + value, not reminders",[86,10562,10564],{"id":10563},"_7-champion-moments-protect-your-path","7) Champion moments — “protect your path”",[12,10566,10567,10569,10570,10572,10573,10575],{},[39,10568,5752],{}," champion promotion, job change, internal win attributed to your product\n",[39,10571,5756],{}," reinforce relationship and keep your internal narrative strong\n",[39,10574,8821],{}," champions are leverage; treat them like leverage",[86,10577,10579],{"id":10578},"_8-professional-congratulations-earn-the-right-to-show-up","8) Professional congratulations — “earn the right to show up”",[12,10581,10582,10584,10585,10587,10588,10590],{},[39,10583,5752],{}," promotion, funding announcement, product launch, award, partner win\n",[39,10586,5756],{}," start or strengthen a relationship without forcing a pitch\n",[39,10589,8821],{}," the note is tied to a real business moment",[12,10592,10593,10594,769],{},"For more event-specific wording, see these ",[31,10595,10598],{"href":10596,"rel":10597},"https:\u002F\u002Fwww.scribeless.co\u002Fblog\u002Fprofessional-congratulations-notes-b2b",[553],"professional congratulations note templates",[86,10600,10602],{"id":10601},"_9-ecommerce-post-purchase-make-the-box-feel-personal","9) eCommerce post-purchase — “make the box feel personal”",[12,10604,10605,10607,10608,10610,10611,10613],{},[39,10606,5752],{}," first purchase, high-value order, subscription start, gift purchase\n",[39,10609,5756],{}," increase repeat purchase, reviews, referrals, and brand recall\n",[39,10612,8821],{}," the customer is already emotionally engaged; the note makes the experience feel less automated",[86,10615,10617],{"id":10616},"_10-vip-and-win-back-moments-reward-attention-before-it-fades","10) VIP and win-back moments — “reward attention before it fades”",[12,10619,10620,10622,10623,10625,10626,10628],{},[39,10621,5752],{}," customer reaches VIP threshold, repeats a category purchase, lapses after prior loyalty\n",[39,10624,5756],{}," strengthen loyalty or bring a valuable customer back\n",[39,10627,8821],{}," it gives the customer a human reason to remember the brand beyond the next discount",[12,10630,10631,10632,769],{},"If you’re looking to build a full sequence that includes mail, this post is a good companion: ",[31,10633,4384],{"href":4382,"rel":10634},[553],[959,10636],{},[63,10638,10640],{"id":10639},"a-simple-send-dont-send-decision-framework","A simple “send \u002F don’t send” decision framework",[12,10642,10643],{},"Use this to decide whether a handwritten note is worth it.",[86,10645,10647],{"id":10646},"send-a-handwritten-note-when","Send a handwritten note when:",[43,10649,10650,10656,10662,10668],{},[46,10651,10652,10655],{},[39,10653,10654],{},"Account value"," is high (ACV\u002FLTV supports higher-cost touches)",[46,10657,10658,10661],{},[39,10659,10660],{},"Intent"," is high (engagement, stage movement, real signal)",[46,10663,10664,10667],{},[39,10665,10666],{},"List size"," is small (you can be selective)",[46,10669,10670,10673],{},[39,10671,10672],{},"Personalization depth"," is real (you have a “why you \u002F why now”)",[86,10675,10677],{"id":10676},"dont-send-yet-when","Don’t send (yet) when:",[43,10679,10680,10683,10686],{},[46,10681,10682],{},"you can’t articulate the “why now” beyond “checking in”",[46,10684,10685],{},"you’re sending to a broad list with minimal targeting",[46,10687,10688],{},"you can’t measure anything beyond “we sent it”",[86,10690,10692],{"id":10691},"the-4-question-scoring-model","The 4-question scoring model",[12,10694,10695],{},"Before you launch, score each campaign from 0 to 2 on four dimensions:",[10207,10697,10698,10714],{},[10210,10699,10700],{},[10213,10701,10702,10705,10708,10711],{},[10216,10703,10704],{},"Question",[10216,10706,10707],{},"0 points",[10216,10709,10710],{},"1 point",[10216,10712,10713],{},"2 points",[10229,10715,10716,10729,10742,10756],{},[10213,10717,10718,10720,10723,10726],{},[10234,10719,10654],{},[10234,10721,10722],{},"Low value or unclear",[10234,10724,10725],{},"Medium value",[10234,10727,10728],{},"High ACV\u002FLTV or strategic logo",[10213,10730,10731,10733,10736,10739],{},[10234,10732,10660],{},[10234,10734,10735],{},"No recent signal",[10234,10737,10738],{},"Light engagement",[10234,10740,10741],{},"Strong signal or active opportunity",[10213,10743,10744,10747,10750,10753],{},[10234,10745,10746],{},"Personalization",[10234,10748,10749],{},"Name\u002Fcompany only",[10234,10751,10752],{},"Segment-level relevance",[10234,10754,10755],{},"Specific \"why you \u002F why now\"",[10213,10757,10758,10761,10764,10767],{},[10234,10759,10760],{},"Measurability",[10234,10762,10763],{},"No tracking",[10234,10765,10766],{},"Campaign-level tracking",[10234,10768,10769],{},"CRM touch + downstream outcome tracking",[12,10771,10772],{},"Send handwritten notes when the score is 6-8. Test carefully at 4-5. Do not send at 0-3 unless the goal is a small brand experiment.",[12,10774,10775],{},"This keeps the team from using handwritten notes as a novelty. The decision becomes operational: is this a high-leverage touch with enough signal, personalization, and measurement to justify the cost?",[959,10777],{},[63,10779,10781],{"id":10780},"how-to-choose-a-handwritten-note-service-for-business","How to choose a handwritten note service for business",[12,10783,10784],{},"If you are evaluating a handwritten note service or handwritten letter service, do not compare vendors only on handwriting style. For business teams, the harder problem is operational reliability.",[12,10786,10787],{},"Look for five things:",[3565,10789,10790,10796,10802,10812,10818],{},[46,10791,10792,10795],{},[39,10793,10794],{},"Personalization controls."," You need merge fields, template variants, approval steps, and a way to keep notes specific.",[46,10797,10798,10801],{},[39,10799,10800],{},"Automation and integrations."," Automated handwritten notes should be triggered from your CRM, marketing automation platform, eCommerce platform, or workflow tool. CSV uploads are fine for one test, but they break down once mail becomes part of sales, retention, and customer workflows.",[46,10803,10804,10807,10808,769],{},[39,10805,10806],{},"Data quality workflows."," A good campaign depends on clean names, company fields, postal addresses, country formatting, and suppression rules. Poor list hygiene turns a premium channel into waste. For the list side, use the ",[31,10809,10811],{"href":5282,"rel":10810},[553],"mailing list hygiene guide",[46,10813,10814,10817],{},[39,10815,10816],{},"Brand and compliance guardrails."," Business mail often touches regulated industries, enterprise accounts, VIP customers, or sensitive customer relationships. QA names, titles, claims, offers, sender identity, and do-not-mail preferences.",[46,10819,10820,10823],{},[39,10821,10822],{},"Measurement support."," At minimum, your handwritten direct mail program should support campaign IDs, template IDs, sent dates, QR or URL tracking, and CRM logging. Without those fields, the channel will be hard to defend when budget review comes around.",[12,10825,10826],{},"The best vendor is the service that helps you send relevant notes on time, with fewer errors, and enough tracking to learn what worked.",[959,10828],{},[63,10830,10832],{"id":10831},"what-to-write-a-business-handwritten-note-structure-that-doesnt-sound-like-marketing","What to write: a business handwritten note structure that doesn’t sound like marketing",[12,10834,10835],{},"Most handwritten notes fail for one of two reasons:",[43,10837,10838,10841],{},[46,10839,10840],{},"they’re too generic (“just reaching out…”)",[46,10842,10843],{},"they try too hard (“we’re thrilled to connect…”)",[12,10845,10846],{},"Use this structure instead (keep it short):",[3565,10848,10849,10855,10861,10867,10873],{},[46,10850,10851,10854],{},[39,10852,10853],{},"Context"," (why you’re writing)",[46,10856,10857,10860],{},[39,10858,10859],{},"Specificity"," (proof of relevance)",[46,10862,10863,10866],{},[39,10864,10865],{},"Value"," (one useful idea, insight, or offer)",[46,10868,10869,10872],{},[39,10870,10871],{},"Low-friction CTA"," (one clear next step)",[46,10874,10875],{},[39,10876,10877],{},"Human sign-off",[86,10879,10880],{"id":8963},"The “4 sentence” template",[5381,10882,10883,10885,10888],{},[12,10884,8969],{},[12,10886,10887],{},"Noticed {{signal\u002Freason}} and thought I’d send a quick note.\nIf you’re working on {{initiative}}, we’ve seen teams like {{peer}} get {{outcome}} by {{approach}}.\nIf it’s helpful, I can share a 2–3 step plan for {{outcome}} — want me to send it over?",[12,10889,8975],{},[12,10891,10892],{},[58,10893],{"alt":10894,"src":10895},"4 sentence handwritten note template example","assets\u002Fimages\u002Fhandwritten-4-sentence-template.webp",[86,10897,10899],{"id":10898},"examples","Examples",[8996,10901,10903],{"id":10902},"post-demo-follow-up","Post-demo follow-up",[5381,10905,10906,10908,10911],{},[12,10907,8969],{},[12,10909,10910],{},"Thanks again for the time on {{day}} — I kept thinking about the {{priority}} you mentioned.\nI'm sending over a short sequence idea that usually works well for teams targeting {{icp}}.\nIf you want, we can map it to your Tier 1 accounts and decide where mail is most incremental.",[12,10912,8975],{},[12,10914,10915],{},[58,10916],{"alt":10917,"src":10918},"Post-demo follow-up handwritten note example","assets\u002Fimages\u002Fb2b-guide-post-demo.webp",[8996,10920,10922],{"id":10921},"stalled-opp","Stalled opp",[5381,10924,10925,10927,10930],{},[12,10926,8969],{},[12,10928,10929],{},"Quick note because I know inbox follow-ups can get buried.\nIf {{blocker}} is what's slowing things down, I can put together a one-page plan to de-risk it.\nWorth a 10-minute call this week?",[12,10931,8975],{},[12,10933,10934],{},[58,10935],{"alt":10936,"src":10937},"Stalled opportunity re-engagement handwritten note example","assets\u002Fimages\u002Fb2b-guide-stalled-opp.webp",[8996,10939,10941],{"id":10940},"event-follow-up","Event follow-up",[5381,10943,10944,10946,10949],{},[12,10945,8969],{},[12,10947,10948],{},"Great meeting you at {{event}} — loved your point about {{specific_topic}}.\nIf you're open to it, I'll send a short teardown of {{relevant_motion}} for teams like yours.\nWant me to share it?",[12,10950,8975],{},[12,10952,10953],{},[58,10954],{"alt":10955,"src":10956},"Event follow-up handwritten note example","assets\u002Fimages\u002Fb2b-guide-event-followup.webp",[8996,10958,10960],{"id":10959},"exec-to-exec","Exec-to-exec",[5381,10962,10963,10965,10968],{},[12,10964,8969],{},[12,10966,10967],{},"Writing briefly because I think there’s a real fit between {{company}} and what we’ve seen work for {{peer_group}}.\nIf helpful, I can share a concise plan for using direct mail like digital (triggered, measurable) to accelerate pipeline.\nOpen to a 15-minute intro?",[12,10969,10970],{},"— {{exec_name}}",[12,10972,10973],{},[58,10974],{"alt":10975,"src":10976},"Exec-to-exec handwritten note example","assets\u002Fimages\u002Fhandwritten-exec-template.webp",[8996,10978,10980],{"id":10979},"new-customer-onboarding","New customer onboarding",[5381,10982,10983,10985,10988],{},[12,10984,8969],{},[12,10986,10987],{},"Welcome again to {{company\u002Fcustomer_program}}. I know the first few weeks matter, so I wanted to say personally that we’re focused on helping your team get to {{first_value_milestone}} quickly.\nIf anything feels unclear, send me a note and I’ll make sure the right person helps.",[12,10989,8975],{},[8996,10991,10993],{"id":10992},"renewal-or-champion-risk","Renewal or champion risk",[5381,10995,10996,10998,11001],{},[12,10997,8969],{},[12,10999,11000],{},"I wanted to say thanks for the partnership this year, especially around {{specific_project_or_win}}.\nAs you plan the next phase, I’d be happy to help summarize the value delivered so your stakeholders have a clear view before renewal discussions.\nWant me to put that together?",[12,11002,8975],{},[8996,11004,11006],{"id":11005},"congratulations-note","Congratulations note",[5381,11008,11009,11011,11014],{},[12,11010,8969],{},[12,11012,11013],{},"Congratulations on {{milestone}}. It’s a meaningful signal of the work your team has been doing around {{business_area}}.\nWishing you a strong next chapter, and happy to share anything useful as priorities evolve.",[12,11015,8975],{},[8996,11017,11019],{"id":11018},"ecommerce-first-purchase","eCommerce first purchase",[5381,11021,11022,11024,11027],{},[12,11023,8969],{},[12,11025,11026],{},"Thanks for your first order from {{brand}}. I hope {{product_or_category}} is exactly what you were looking for.\nIf you have any questions once it arrives, just reply to the team and we’ll help.",[12,11028,8975],{},[8996,11030,11032],{"id":11031},"ecommerce-vip-customer","eCommerce VIP customer",[5381,11034,11035,11037,11040],{},[12,11036,8969],{},[12,11038,11039],{},"I noticed you’ve been with {{brand}} for {{customer_milestone}}, and I wanted to say thank you properly.\nCustomers like you shape what we build, stock, and improve next.\nWe appreciate you.",[12,11041,8975],{},[12,11043,11044,11045,769],{},"For more thank-you phrasing and scenarios, use these ",[31,11046,11048],{"href":5864,"rel":11047},[553],"business thank-you note templates",[959,11050],{},[63,11052,11054],{"id":11053},"personalization-without-creepiness-the-receipt-test","Personalization without creepiness: the “receipt test”",[12,11056,11057],{},"If your note feels like surveillance, it backfires.",[12,11059,8879,11060,290],{},[39,11061,8882],{},[43,11063,11064,11067],{},[46,11065,11066],{},"could the person reasonably understand how you know this?",[46,11068,11069],{},"would it still feel normal if you said it out loud in a room?",[12,11071,11072],{},"Good personalization sources:",[43,11074,11075,11078,11081,11084,11087],{},[46,11076,11077],{},"what they shared on a call",[46,11079,11080],{},"a public role change or announcement",[46,11082,11083],{},"a public case study, job post, or product page",[46,11085,11086],{},"a clear firmographic fit (industry, size, motion)",[46,11088,11089],{},"customer behavior they would expect you to know, such as first purchase, VIP status, subscription milestone, or product category",[12,11091,11092],{},"Be careful with personalization that sounds like surveillance:",[10207,11094,11095,11105],{},[10210,11096,11097],{},[10213,11098,11099,11102],{},[10216,11100,11101],{},"Safer",[10216,11103,11104],{},"Riskier",[10229,11106,11107,11115,11123,11131],{},[10213,11108,11109,11112],{},[10234,11110,11111],{},"\"Saw your team announced a new partner program.\"",[10234,11113,11114],{},"\"I noticed you viewed our pricing page three times.\"",[10213,11116,11117,11120],{},[10234,11118,11119],{},"\"You mentioned pipeline quality on our call.\"",[10234,11121,11122],{},"\"Your SDR opened my last email at 9:14.\"",[10213,11124,11125,11128],{},[10234,11126,11127],{},"\"Your hiring page suggests expansion in EMEA.\"",[10234,11129,11130],{},"\"Your team has been researching vendors like us.\"",[10213,11132,11133,11136],{},[10234,11134,11135],{},"\"Thanks for your first order from our skincare range.\"",[10234,11137,11138],{},"\"I saw you abandoned cart twice last week.\"",[12,11140,11141],{},"Personalization checklist (keep it simple):",[43,11143,11144,11147,11150,11153],{},[46,11145,11146],{},"1 “why you” line (specific, grounded)",[46,11148,11149],{},"1 “why now” line (timely signal)",[46,11151,11152],{},"1 value line (idea, resource, offer)",[46,11154,11155],{},"1 next step (low friction)",[12,11157,11158],{},"AI can help generate first drafts of personalization, but it should not be trusted as the final authority. Use AI for summarizing account context, proposing a \"why now\" line, or adapting a template by industry. Keep a human QA step for Tier 1 accounts, regulated industries, and any note that references a person’s career, company performance, or customer relationship.",[12,11160,11161,11162,11166,11167,769],{},"If you want a workflow for scaled personalization, read ",[31,11163,11165],{"href":4765,"rel":11164},[553],"Clay + Scribeless for ABM personalization",". For a broader approach, see ",[31,11168,5351],{"href":5349,"rel":11169},[553],[959,11171],{},[63,11173,11175],{"id":11174},"operationalizing-handwritten-notes-so-its-not-a-one-off-stunt","Operationalizing handwritten notes (so it’s not a one-off stunt)",[12,11177,11178],{},"If you want handwritten notes to drive pipeline consistently, you need a system.",[86,11180,11182],{"id":11181},"step-1-tier-your-accounts","Step 1: tier your accounts",[12,11184,2861],{},[43,11186,11187,11193,11198],{},[46,11188,11189,11192],{},[39,11190,11191],{},"Tier 1:"," strategic accounts, top customers, VIPs → handwritten notes + letters",[46,11194,11195,11197],{},[39,11196,5671],{}," engaged accounts or repeat customers → hybrid (postcards + selective handwritten)",[46,11199,11200,11202],{},[39,11201,5677],{}," broad prospects or one-time buyers → printed reach mail only (or none)",[86,11204,11206],{"id":11205},"step-2-choose-triggers-not-calendars","Step 2: choose triggers (not calendars)",[12,11208,5711],{},[43,11210,11211,11214,11217,11220],{},[46,11212,11213],{},"stage change (demo booked, opp created, late stage)",[46,11215,11216],{},"engagement threshold (multiple site visits, webinar attended, reply)",[46,11218,11219],{},"time-based risk (opp stalled, renewal window)",[46,11221,11222],{},"customer milestone (first order, third order, subscription start, VIP threshold, lapsed high-value customer)",[86,11224,11226],{"id":11225},"step-3-build-a-reusable-template-with-variables","Step 3: build a reusable template with variables",[12,11228,11229],{},"Keep 70–80% standard and 20–30% variable:",[43,11231,11232,11235,11238,11241],{},[46,11233,11234],{},"{{first_name}}, {{company}}",[46,11236,11237],{},"{{signal}}",[46,11239,11240],{},"{{initiative}}",[46,11242,11243],{},"{{peer_company}} or {{industry}}",[12,11245,11246],{},"Minimum data model:",[10207,11248,11249,11259],{},[10210,11250,11251],{},[10213,11252,11253,11256],{},[10216,11254,11255],{},"Field",[10216,11257,11258],{},"Why it matters",[10229,11260,11261,11269,11277,11285,11293,11300,11308,11316,11323],{},[10213,11262,11263,11266],{},[10234,11264,11265],{},"contact_name",[10234,11267,11268],{},"Prevents awkward or incorrect salutations",[10213,11270,11271,11274],{},[10234,11272,11273],{},"company_name or customer_segment",[10234,11275,11276],{},"Makes the note relevant to the recipient",[10213,11278,11279,11282],{},[10234,11280,11281],{},"postal_address",[10234,11283,11284],{},"Required for delivery and dedupe",[10213,11286,11287,11290],{},[10234,11288,11289],{},"account_tier or customer_tier",[10234,11291,11292],{},"Controls who qualifies for handwritten mail",[10213,11294,11295,11297],{},[10234,11296,6190],{},[10234,11298,11299],{},"Explains \"why now\"",[10213,11301,11302,11305],{},[10234,11303,11304],{},"personalization_line",[10234,11306,11307],{},"Keeps relevance concise",[10213,11309,11310,11313],{},[10234,11311,11312],{},"campaign_id",[10234,11314,11315],{},"Connects the send to reporting",[10213,11317,11318,11320],{},[10234,11319,5256],{},[10234,11321,11322],{},"Enables frequency caps",[10213,11324,11325,11328],{},[10234,11326,11327],{},"suppression_status",[10234,11329,11330],{},"Prevents sends to excluded contacts",[86,11332,11334],{"id":11333},"step-4-add-qa-guardrails","Step 4: add QA guardrails",[12,11336,11337],{},"Minimum QA:",[43,11339,11340,11343,11346,11349],{},[46,11341,11342],{},"no missing variables",[46,11344,11345],{},"no incorrect pronouns\u002Ftitles",[46,11347,11348],{},"no “obviously AI” tone",[46,11350,11351],{},"no personalization that fails the receipt test",[86,11353,11355],{"id":11354},"step-5-instrument-measurement-before-scaling","Step 5: instrument measurement before scaling",[12,11357,5400],{},[43,11359,11360,11363,11366],{},[46,11361,11362],{},"a unique QR or URL per campaign",[46,11364,11365],{},"UTMs or tracking parameters",[46,11367,11368],{},"CRM fields to capture “mailed” touchpoint date",[12,11370,11371],{},[58,11372],{"alt":6499,"src":6500},[12,11374,11375,11376,11381,11382,769],{},"For CRM implementation, see these ",[31,11377,11380],{"href":11378,"rel":11379},"https:\u002F\u002Fwww.scribeless.co\u002Fblog\u002Fcrm-triggered-direct-mail-hubspot-salesforce",[553],"CRM-triggered direct mail workflows",". For a deeper tracking overview, see ",[31,11383,4415],{"href":4413,"rel":11384},[553],[959,11386],{},[63,11388,11390],{"id":11389},"how-to-measure-impact-without-lying-to-yourself","How to measure impact (without lying to yourself)",[12,11392,11393],{},"Handwritten notes influence outcomes that don’t always show up as last-click conversions.",[12,11395,11396],{},"Aim to measure at three levels:",[86,11398,11400],{"id":11399},"_1-direct-response","1) Direct response",[43,11402,11403,11406,11409],{},[46,11404,11405],{},"QR scans \u002F landing page visits",[46,11407,11408],{},"form fills",[46,11410,11411],{},"replies that reference the note",[86,11413,11415],{"id":11414},"_2-funnel-movement","2) Funnel movement",[43,11417,11418,11421,11423,11426,11429,11432],{},[46,11419,11420],{},"reply rate lift for accounts who received notes",[46,11422,5914],{},[46,11424,11425],{},"opportunity creation rate (for outbound)",[46,11427,11428],{},"stage progression velocity",[46,11430,11431],{},"repeat purchase rate or win-back rate (for eCommerce)",[46,11433,11434],{},"review, referral, or loyalty-program participation",[86,11436,11438],{"id":11437},"_3-incremental-lift-gold-standard","3) Incremental lift (gold standard)",[12,11440,11441],{},"If you can, use a holdout group:",[43,11443,11444,11447],{},[46,11445,11446],{},"send to a randomized subset of a segment",[46,11448,11449],{},"compare downstream outcomes vs the holdout",[86,11451,9496],{"id":9495},[12,11453,11454],{},"Avoid claiming success because one recipient scanned a QR code, one customer reordered, or one deal closed after a note was sent. Those are useful signals, not proof by themselves. The stronger question is: did the mailed cohort perform better than a comparable unmailed cohort?",[12,11456,11457,11458,11462],{},"For a practical attribution model, use the ",[31,11459,11461],{"href":4421,"rel":11460},[553],"direct mail attribution guide",". It covers QR codes, PURLs, CRM matchbacks, and holdouts in more depth.",[959,11464],{},[63,11466,11468],{"id":11467},"common-mistakes-and-what-to-do-instead","Common mistakes (and what to do instead)",[86,11470,11472],{"id":11471},"mistake-1-mailing-everyone","Mistake 1: mailing everyone",[12,11474,11475,11478],{},[39,11476,11477],{},"Do instead:"," tier accounts and reserve handwritten for high-leverage moments.",[86,11480,11482],{"id":11481},"mistake-2-generic-checking-in-notes","Mistake 2: generic “checking in” notes",[12,11484,11485,11487],{},[39,11486,11477],{}," tie every note to a real signal and a specific next step.",[86,11489,11491],{"id":11490},"mistake-3-turning-the-note-into-a-brochure","Mistake 3: turning the note into a brochure",[12,11493,11494,11496],{},[39,11495,11477],{}," 4–6 sentences, one clear CTA.",[86,11498,11500],{"id":11499},"mistake-4-no-measurement-plan","Mistake 4: no measurement plan",[12,11502,11503,11505],{},[39,11504,11477],{}," decide upfront what success looks like and how you’ll track it.",[86,11507,11509],{"id":11508},"mistake-5-creepy-personalization","Mistake 5: creepy personalization",[12,11511,11512,11514],{},[39,11513,11477],{}," reference public, volunteered, or business-relevant context only.",[86,11516,11518],{"id":11517},"mistake-6-automating-before-the-workflow-is-proven","Mistake 6: automating before the workflow is proven",[12,11520,11521,11523],{},[39,11522,11477],{}," test the trigger, copy, audience, and QA process manually before turning on always-on automation.",[959,11525],{},[63,11527,11529],{"id":11528},"faqs-about-handwritten-notes-for-business","FAQs about handwritten notes for business",[86,11531,11533],{"id":11532},"are-handwritten-notes-still-effective-for-business","Are handwritten notes still effective for business?",[12,11535,11536],{},"Yes, when they are selective, relevant, and tied to a real business moment. They are less effective when used as generic promotional mail. The strategy still depends on targeting, timing, copy, and measurement.",[86,11538,11540],{"id":11539},"what-is-the-difference-between-handwritten-notes-and-handwritten-direct-mail","What is the difference between handwritten notes and handwritten direct mail?",[12,11542,11543],{},"Handwritten notes are short, personal messages sent to prospects, customers, partners, or stakeholders. Handwritten direct mail is the broader campaign category: notes, letters, envelopes, inserts, and automated workflows used in sales, ABM, customer success, eCommerce, or retention.",[86,11545,11547],{"id":11546},"when-should-sales-and-marketing-teams-send-handwritten-notes","When should sales and marketing teams send handwritten notes?",[12,11549,11550],{},"Sales and marketing teams should send them after high-intent moments: a completed demo, an event conversation, a stalled opportunity, an executive intro, a first purchase, a VIP milestone, or a strategic account signal. They should not send them to every cold lead or every one-time buyer.",[86,11552,11554],{"id":11553},"can-handwritten-notes-be-automated-without-feeling-fake","Can handwritten notes be automated without feeling fake?",[12,11556,11557],{},"Yes, if automation handles the workflow and humans still control the relevance. The safest model is a structured template with one or two thoughtful variables, frequency caps, QA, and CRM-triggered rules. Automation should remove operational drag, not remove judgment.",[86,11559,11561],{"id":11560},"how-long-should-a-business-handwritten-note-be","How long should a business handwritten note be?",[12,11563,11564],{},"Most business notes should be 4-6 sentences. Long notes become sales letters. The goal is to create attention, show relevance, and prompt one next step.",[86,11566,11568],{"id":11567},"what-should-a-handwritten-note-include","What should a handwritten note include?",[12,11570,11571],{},"Include a specific context line, one relevant observation, one value line, and one low-friction next step. Avoid feature lists, heavy claims, and generic \"checking in\" language.",[86,11573,11575],{"id":11574},"how-do-you-measure-handwritten-note-campaigns","How do you measure handwritten note campaigns?",[12,11577,11578],{},"Measure direct response, CRM outcomes, and incremental lift. Use campaign IDs, QR or trackable URLs, sent dates, matchbacks, and holdouts where possible. Do not rely only on last-click attribution.",[959,11580],{},[63,11582,11584],{"id":11583},"conclusion-use-handwritten-notes-like-a-system-not-a-gimmick","Conclusion: use handwritten notes like a system, not a gimmick",[12,11586,11587],{},"Handwritten notes are not a magic trick. They’re a high-leverage format.",[12,11589,11590],{},"Used well, they:",[43,11592,11593,11596,11599],{},[46,11594,11595],{},"create a pattern interrupt in a noisy market",[46,11597,11598],{},"strengthen relationships at critical moments",[46,11600,11601],{},"and make your other channels (email, calls, events) work harder",[12,11603,11604],{},"If you want help designing a mailbox-first program (tiering, templates, triggers, and measurement), we can help.",[959,11606],{},[12,11608,11609,548,11612],{},[39,11610,11611],{},"Ready to add handwritten mail to your sales, retention, or eCommerce motion?",[31,11613,4491],{"href":558,"rel":11614},[553],{"title":595,"searchDepth":596,"depth":596,"links":11616},[11617,11618,11619,11620,11621,11622,11634,11639,11640,11644,11645,11652,11658,11666,11675],{"id":10069,"depth":596,"text":10070},{"id":10127,"depth":596,"text":10128},{"id":10136,"depth":596,"text":10137},{"id":10198,"depth":596,"text":10199},{"id":10344,"depth":596,"text":10345},{"id":10466,"depth":596,"text":10467,"children":11623},[11624,11625,11626,11627,11628,11629,11630,11631,11632,11633],{"id":10473,"depth":601,"text":10474},{"id":10488,"depth":601,"text":10489},{"id":10503,"depth":601,"text":10504},{"id":10518,"depth":601,"text":10519},{"id":10533,"depth":601,"text":10534},{"id":10548,"depth":601,"text":10549},{"id":10563,"depth":601,"text":10564},{"id":10578,"depth":601,"text":10579},{"id":10601,"depth":601,"text":10602},{"id":10616,"depth":601,"text":10617},{"id":10639,"depth":596,"text":10640,"children":11635},[11636,11637,11638],{"id":10646,"depth":601,"text":10647},{"id":10676,"depth":601,"text":10677},{"id":10691,"depth":601,"text":10692},{"id":10780,"depth":596,"text":10781},{"id":10831,"depth":596,"text":10832,"children":11641},[11642,11643],{"id":8963,"depth":601,"text":10880},{"id":10898,"depth":601,"text":10899},{"id":11053,"depth":596,"text":11054},{"id":11174,"depth":596,"text":11175,"children":11646},[11647,11648,11649,11650,11651],{"id":11181,"depth":601,"text":11182},{"id":11205,"depth":601,"text":11206},{"id":11225,"depth":601,"text":11226},{"id":11333,"depth":601,"text":11334},{"id":11354,"depth":601,"text":11355},{"id":11389,"depth":596,"text":11390,"children":11653},[11654,11655,11656,11657],{"id":11399,"depth":601,"text":11400},{"id":11414,"depth":601,"text":11415},{"id":11437,"depth":601,"text":11438},{"id":9495,"depth":601,"text":9496},{"id":11467,"depth":596,"text":11468,"children":11659},[11660,11661,11662,11663,11664,11665],{"id":11471,"depth":601,"text":11472},{"id":11481,"depth":601,"text":11482},{"id":11490,"depth":601,"text":11491},{"id":11499,"depth":601,"text":11500},{"id":11508,"depth":601,"text":11509},{"id":11517,"depth":601,"text":11518},{"id":11528,"depth":596,"text":11529,"children":11667},[11668,11669,11670,11671,11672,11673,11674],{"id":11532,"depth":601,"text":11533},{"id":11539,"depth":601,"text":11540},{"id":11546,"depth":601,"text":11547},{"id":11553,"depth":601,"text":11554},{"id":11560,"depth":601,"text":11561},{"id":11567,"depth":601,"text":11568},{"id":11574,"depth":601,"text":11575},{"id":11583,"depth":596,"text":11584},"2026-01-22","01.22.2026","Learn when to send handwritten notes for sales, retention, eCommerce, and customer success, with templates and measurement tips.","assets\u002Fimages\u002Fhero-handwritten-notes-for-business.webp","A handwritten note on a desk next to a laptop",{},"Handwritten Notes for Business: The Complete Guide (With Examples)","\u002Fblog\u002Fhandwritten-notes-for-business",{"description":11678},"handwritten-notes-for-business","blog\u002Fhandwritten-notes-for-business","Learn when to send handwritten business notes, what to write, how to personalize them, and how to measure handwritten direct mail campaigns.","69715775a430f60fa321d12b","237KH4SvDzDxTHcYyc8yUVhdTWtFAAY6aRgGvjoGlgI",{"id":11691,"title":11692,"blog_updated_date":7,"blog_updated_date_display":7,"body":11693,"category":637,"date":12444,"date_display":7,"description":12445,"essential_reading":640,"extension":641,"image":12446,"image_alt":11692,"meta":12447,"name":7,"navigation":646,"path":527,"pillar":7,"scheduled_publish_date":7,"seo":12448,"slug":12449,"status":652,"stem":12450,"summary":12451,"webflow_html_path":7,"webflow_item_id":12452,"__hash__":12453},"blog\u002Fblog\u002Fbeyond-the-mailbox-how-real-estate-agents-win-more-listings-with-handwritten-mail.md","Beyond The Mailbox: How Real Estate Agents Win More Listings With Handwritten Mail",{"type":9,"value":11694,"toc":12415},[11695,11699,11702,11711,11714,11752,11755,11759,11762,11765,11791,11800,11803,11807,11810,11816,11819,11824,11830,11836,11841,11847,11850,11854,11858,11864,11869,11875,11878,11883,11887,11890,11895,11900,11904,11907,11912,11918,11921,11925,11929,11944,11949,11955,11958,11962,11966,11969,11974,11978,11982,11985,11990,11996,11999,12003,12007,12014,12019,12025,12028,12032,12036,12050,12054,12058,12061,12067,12070,12084,12090,12096,12099,12110,12115,12121,12124,12135,12140,12146,12149,12160,12165,12171,12174,12188,12193,12197,12203,12209,12220,12223,12228,12242,12247,12264,12269,12272,12276,12279,12285,12288,12302,12308,12311,12322,12328,12331,12345,12351,12354,12365,12371,12374,12388,12392,12395,12398,12401,12404,12407],[63,11696,11698],{"id":11697},"introduction-the-real-estate-marketing-challenge","Introduction: The Real Estate Marketing Challenge",[12,11700,11701],{},"In real estate, being remembered is more valuable than being seen once.",[12,11703,11704,11705,11710],{},"Whether you're a realtor in the United States or an estate agent in the United Kingdom, the challenge remains the same: standing out in a crowded market where every competitor is flooding the same channels. Traditional postcards get tossed, emails go unread, and digital ads blend into background noise. According to the ",[31,11706,11709],{"href":11707,"rel":11708},"https:\u002F\u002Fwww.nar.realtor\u002Fresearch-and-statistics\u002Fquick-real-estate-statistics",[553],"National Association of Realtors",", the average American homeowner stays in their home for 13 years before selling—meaning your marketing needs to make an impression that lasts.",[12,11712,11713],{},"The reality of real estate marketing today presents several critical challenges:",[43,11715,11716,11722,11728,11734,11740,11746],{},[46,11717,11718,11721],{},[39,11719,11720],{},"Sellers delay decisions"," — agents need to stay visible over months or years",[46,11723,11724,11727],{},[39,11725,11726],{},"Traditional flyers and postcards rarely get opened"," — often discarded with junk mail",[46,11729,11730,11733],{},[39,11731,11732],{},"Email performance continues to decline"," — open rates dropped 17% in the last two years",[46,11735,11736,11739],{},[39,11737,11738],{},"Portal competition is fiercer than ever"," — with listings competing for the same eyeballs",[46,11741,11742,11745],{},[39,11743,11744],{},"Farming is essential but hard to scale"," — or personalize effectively",[46,11747,11748,11751],{},[39,11749,11750],{},"Referrals often go untapped"," — due to lack of meaningful follow-up",[12,11753,11754],{},"The result? Most agents are perpetually starting from zero with each new campaign, struggling to build the brand recognition and trust that leads to listings.",[63,11756,11758],{"id":11757},"why-handwritten-mail-works","Why Handwritten Mail Works",[12,11760,11761],{},"In an increasingly digital world, the physical stands out. Handwritten mail cuts through the noise because it triggers a fundamentally different response than digital or standard printed mail. When was the last time you received a handwritten note? How quickly did you open it?",[12,11763,11764],{},"Scribeless handwritten mail works because:",[43,11766,11767,11773,11779,11785],{},[46,11768,11769,11772],{},[39,11770,11771],{},"It gets physically opened and read"," — 97% open rate compared to 20-30% for emails and even less for traditional postcards",[46,11774,11775,11778],{},[39,11776,11777],{},"Creates emotional impact and trust"," — the personal touch makes recipients feel valued",[46,11780,11781,11784],{},[39,11782,11783],{},"Is personal but scalable"," — allowing you to reach hundreds or thousands of prospects while maintaining authenticity",[46,11786,11787,11790],{},[39,11788,11789],{},"Leaves a lasting impression across the sales cycle"," — recipients often keep handwritten notes for weeks or months",[12,11792,11793,11794,11799],{},"According to research from the ",[31,11795,11798],{"href":11796,"rel":11797},"https:\u002F\u002Fthedma.org\u002F",[553],"Data & Marketing Association",", physical mail enjoys significantly higher engagement rates, with recipients spending up to 118% more time with physical items compared to digital content. That's more time with your message, your brand, and your offer.",[12,11801,11802],{},"But it's not just about being different—it's about triggering the right response. Handwritten mail activates the reciprocity principle; the effort invested in sending a personal note creates a subtle social obligation to respond.",[63,11804,11806],{"id":11805},"strategic-use-cases-for-real-estate-professionals","Strategic Use Cases for Real Estate Professionals",[12,11808,11809],{},"Handwritten mail isn't a one-size-fits-all solution. Its effectiveness comes from strategic application throughout the real estate cycle. Here are the key opportunities to leverage this approach:",[86,11811,11813],{"id":11812},"_1-real-estate-farming",[39,11814,11815],{},"1. Real Estate Farming",[12,11817,11818],{},"Build awareness in your target neighborhoods with repeat touchpoints that establish your presence and expertise.",[12,11820,11821],{},[2859,11822,11823],{},"Example message:",[12,11825,11826,11827,11829],{},"\"Dear ",[1191,11828,2865],{},",",[12,11831,11832,11833,11835],{},"As someone who's helped several families in ",[1191,11834,2877],{}," find their dream homes this year, I wanted to introduce myself as a local market expert. Home values in our area have seen interesting movement lately, and I'd be happy to share my insights on what this means for your property.",[12,11837,11838,11839,1194],{},"Warmly, ",[1191,11840,2881],{},[86,11842,11844],{"id":11843},"_2-just-sold-just-listed-campaigns",[39,11845,11846],{},"2. Just Sold \u002F Just Listed Campaigns",[12,11848,11849],{},"Promote recent success while generating nearby conversations about market activity.",[12,11851,11852],{},[2859,11853,11823],{},[12,11855,11826,11856,11829],{},[1191,11857,2865],{},[12,11859,11860,11861,11863],{},"I'm excited to share that 42 Maple Street just sold for 8% above asking price! As your neighbor on ",[1191,11862,3891],{},", I thought you might be interested in how this affects property values on our block. If you've been curious about your home's current market value, I'd be happy to provide a complimentary valuation.",[12,11865,11866,11867,1194],{},"Best regards, ",[1191,11868,2881],{},[86,11870,11872],{"id":11871},"_3-post-valuation-follow-ups",[39,11873,11874],{},"3. Post-Valuation Follow-Ups",[12,11876,11877],{},"Stay in front of homeowners still deciding whether to list by reinforcing your value proposition.",[12,11879,11880],{},[2859,11881,11882],{},"Example message (US):",[12,11884,11826,11885,11829],{},[1191,11886,2865],{},[12,11888,11889],{},"Thank you for allowing me to prepare a Comparative Market Analysis for your home. After our meeting, I've been thinking about the unique features of your property and wanted to share some additional thoughts on potential staging opportunities that could maximize your return. Let's connect when you're ready to discuss next steps.",[12,11891,11892,11893,1194],{},"Sincerely, ",[1191,11894,2881],{},[12,11896,11897],{},[2859,11898,11899],{},"Example message (UK):",[12,11901,11826,11902,11829],{},[1191,11903,2865],{},[12,11905,11906],{},"Thank you for inviting me to provide a valuation of your property. I've been reflecting on our discussion about your timeline and wanted to share some thoughts on current market conditions that might influence your decision. I'm happy to elaborate further when you're ready to consider your next move.",[12,11908,11909,11910,1194],{},"Kind regards, ",[1191,11911,2881],{},[86,11913,11915],{"id":11914},"_4-referral-requests",[39,11916,11917],{},"4. Referral Requests",[12,11919,11920],{},"Re-engage past clients with a personal ask that acknowledges your relationship and makes it easy to recommend you.",[12,11922,11923],{},[2859,11924,11823],{},[12,11926,11826,11927,11829],{},[1191,11928,2865],{},[12,11930,11931,11932,11935,11936,11939,11940,11943],{},"It's been ",[1191,11933,11934],{},"timeframe"," since I helped you ",[1191,11937,11938],{},"buy\u002Fsell"," your home, and I hope you've been enjoying life at ",[1191,11941,11942],{},"address\u002Farea",". My business thrives on referrals from satisfied clients like you. If you know anyone considering a move, I'd be grateful for an introduction. I've enclosed my card and a QR code that makes it simple to share my contact information.",[12,11945,11946,11947,1194],{},"With appreciation, ",[1191,11948,2881],{},[86,11950,11952],{"id":11951},"_5-open-house-viewing-thank-yous",[39,11953,11954],{},"5. Open House \u002F Viewing Thank-Yous",[12,11956,11957],{},"Leave a positive impression after every interaction to stay top-of-mind during the decision process.",[12,11959,11960],{},[2859,11961,11882],{},[12,11963,11826,11964,11829],{},[1191,11965,2865],{},[12,11967,11968],{},"Thank you for visiting the open house at 123 Oak Drive on Saturday. Your feedback about the kitchen renovation was insightful! I wanted to follow up on your question about the neighborhood schools. I've attached information about the district's performance and would be happy to connect you with current parents if that would be helpful.",[12,11970,11971,11972,1194],{},"Best wishes, ",[1191,11973,2881],{},[12,11975,11976],{},[2859,11977,11899],{},[12,11979,11826,11980,11829],{},[1191,11981,2865],{},[12,11983,11984],{},"Thank you for viewing 15 Hawthorn Lane yesterday. I noticed your interest in the garden space and wanted to mention that similar properties in this area tend to sell quickly in the current market. If you have any further questions or would like to arrange a second viewing, please don't hesitate to reach out.",[12,11986,11987,11988,1194],{},"Warm regards, ",[1191,11989,2881],{},[86,11991,11993],{"id":11992},"_6-seasonal-messaging",[39,11994,11995],{},"6. Seasonal Messaging",[12,11997,11998],{},"Time your outreach around market windows (spring, summer, Q4) when homeowners are most likely to consider selling.",[12,12000,12001],{},[2859,12002,11823],{},[12,12004,11826,12005,11829],{},[1191,12006,2865],{},[12,12008,12009,12010,12013],{},"Spring is traditionally when the real estate market blooms in ",[1191,12011,12012],{},"area",", and this year is looking particularly promising for sellers. With inventory still low and buyer demand high, it's an excellent time to consider your options. I'd love to share my thoughts on how your property might perform in the current market.",[12,12015,12016,12017,1194],{},"Looking forward to connecting, ",[1191,12018,2881],{},[86,12020,12022],{"id":12021},"_7-dormant-lead-reactivation",[39,12023,12024],{},"7. Dormant Lead Reactivation",[12,12026,12027],{},"Reconnect with homeowners who didn't list or buy previously but may be ready now.",[12,12029,12030],{},[2859,12031,11823],{},[12,12033,11826,12034,11829],{},[1191,12035,2865],{},[12,12037,12038,12039,12041,12042,12045,12046,12049],{},"When we spoke ",[1191,12040,11934],{}," ago about potentially ",[1191,12043,12044],{},"selling\u002Fbuying",", the timing wasn't quite right. I've been thinking about your situation, and with recent changes in the market, I wanted to check in. Properties in your area have seen significant ",[1191,12047,12048],{},"price\u002Fdemand"," changes that might align with your goals now. Would you be open to a quick conversation?",[12,12051,11892,12052,1194],{},[1191,12053,2881],{},[63,12055,12057],{"id":12056},"implementation-guide","Implementation Guide",[12,12059,12060],{},"Implementing handwritten mail campaigns with Scribeless is straightforward and can be seamlessly integrated into your existing workflow:",[86,12062,12064],{"id":12063},"_1-export-your-target-list",[39,12065,12066],{},"1. Export Your Target List",[12,12068,12069],{},"Start by exporting contacts from your CRM or database. This could be:",[43,12071,12072,12075,12078,12081],{},[46,12073,12074],{},"Geographic farm lists",[46,12076,12077],{},"Past clients for referral requests",[46,12079,12080],{},"Recent open house or viewing attendees",[46,12082,12083],{},"Expired listings or dormant leads",[12,12085,12086,12089],{},[39,12087,12088],{},"Pro tip:"," Segment your lists based on relationship stage, property type, or neighborhood to enable more personalized messaging.",[86,12091,12093],{"id":12092},"_2-select-your-format",[39,12094,12095],{},"2. Select Your Format",[12,12097,12098],{},"Choose the format that best suits your message and budget:",[43,12100,12101,12104,12107],{},[46,12102,12103],{},"A6 card (postcard size)",[46,12105,12106],{},"Folded card (greeting card style)",[46,12108,12109],{},"Letter in envelope (most formal)",[12,12111,12112,12114],{},[39,12113,12088],{}," Letters in envelopes typically have the highest open rates, while postcards offer greater visibility at a lower price point.",[86,12116,12118],{"id":12117},"_3-craft-your-message",[39,12119,12120],{},"3. Craft Your Message",[12,12122,12123],{},"Develop a message that is personal, concise, and includes a clear call-to-action:",[43,12125,12126,12129,12132],{},[46,12127,12128],{},"Personalize beyond just the name—reference neighborhoods, property types, or recent interactions",[46,12130,12131],{},"Keep copy conversational and authentic",[46,12133,12134],{},"Include a specific next step or request",[12,12136,12137,12139],{},[39,12138,12088],{}," End with a question to increase response rates.",[86,12141,12143],{"id":12142},"_4-add-response-mechanisms",[39,12144,12145],{},"4. Add Response Mechanisms",[12,12147,12148],{},"Make it easy for recipients to take action:",[43,12150,12151,12154,12157],{},[46,12152,12153],{},"Include a QR code linking to a booking page",[46,12155,12156],{},"Add a personalized URL (PURL) to track engagement",[46,12158,12159],{},"Feature a direct phone number rather than an office line",[12,12161,12162,12164],{},[39,12163,12088],{}," Unique tracking codes or URLs allow you to measure campaign effectiveness.",[86,12166,12168],{"id":12167},"_5-automate-and-scale",[39,12169,12170],{},"5. Automate and Scale",[12,12172,12173],{},"Set up triggers to automate your handwritten mail campaigns:",[43,12175,12176,12179,12182,12185],{},[46,12177,12178],{},"After valuation\u002FCMA appointments",[46,12180,12181],{},"Following open house attendance",[46,12183,12184],{},"At key anniversary dates (purchase anniversary, seasonal)",[46,12186,12187],{},"When listings expire in your target areas",[12,12189,12190,12192],{},[39,12191,12088],{}," Connect Scribeless to your CRM via Zapier or direct API integration to create truly automated workflows.",[63,12194,12196],{"id":12195},"case-study-rose-wright-group","Case Study: Rose Wright Group",[12,12198,12199,12202],{},[39,12200,12201],{},"Challenge:"," The Rose Wright Group, a mid-sized real estate team operating in a highly competitive suburban market, struggled to differentiate themselves from larger brokerages flooding neighborhoods with generic postcards and door drops. Traditional mailings were yielding less than 1% response rates, and email open rates had declined steadily over the previous two years.",[12,12204,12205,12208],{},[39,12206,12207],{},"Solution:"," Working with Scribeless, the team developed a multi-touch handwritten mail strategy targeting three core segments:",[43,12210,12211,12214,12217],{},[46,12212,12213],{},"Geographic farm in their primary ZIP codes",[46,12215,12216],{},"Past clients (transactions in the last 3 years)",[46,12218,12219],{},"Expired listings from competing brokerages",[12,12221,12222],{},"Each segment received tailored messaging that addressed specific pain points and included personalized references to their property or neighborhood. The team utilized different handwriting styles for different agent personalities and included localized postmarks to enhance authenticity.",[12,12224,12225],{},[39,12226,12227],{},"Campaign Details:",[43,12229,12230,12233,12236,12239],{},[46,12231,12232],{},"2,580 handwritten mailers sent over a 90-day period",[46,12234,12235],{},"Mix of A6 cards and letters in envelopes",[46,12237,12238],{},"Each piece included a personalized URL and QR code",[46,12240,12241],{},"Follow-up protocol established for all responses",[12,12243,12244],{},[39,12245,12246],{},"Results:",[43,12248,12249,12252,12255,12258,12261],{},[46,12250,12251],{},"12.9% response rate (332 responses)",[46,12253,12254],{},"64 listing appointments secured",[46,12256,12257],{},"21 new listings signed",[46,12259,12260],{},"Over $4 million in new listing inventory",[46,12262,12263],{},"347% ROI on marketing spend",[12,12265,12266],{},[39,12267,12268],{},"Agent Testimonial:",[12,12270,12271],{},"\"After years of declining returns on traditional marketing, Scribeless allowed us to reach the right people at the right moment—and actually stand out. The authenticity of the handwritten format gets us past the initial skepticism most homeowners have toward real estate marketing. We're now securing listing appointments with people who've ignored our outreach for years.\" — Rose Wright, Broker\u002FOwner",[63,12273,12275],{"id":12274},"getting-started","Getting Started",[12,12277,12278],{},"Launching your first handwritten mail campaign with Scribeless is simple:",[86,12280,12282],{"id":12281},"_1-choose-your-first-target-segment",[39,12283,12284],{},"1. Choose Your First Target Segment",[12,12286,12287],{},"Start with a high-value segment where you have some existing knowledge or connection:",[43,12289,12290,12293,12296,12299],{},[46,12291,12292],{},"A neighborhood where you've already sold properties",[46,12294,12295],{},"Past clients from the last 2-3 years",[46,12297,12298],{},"Open house attendees from the past month",[46,12300,12301],{},"Expired listings in your target area",[86,12303,12305],{"id":12304},"_2-upload-your-data",[39,12306,12307],{},"2. Upload Your Data",[12,12309,12310],{},"Provide your contact list through:",[43,12312,12313,12316,12319],{},[46,12314,12315],{},"Direct CSV upload",[46,12317,12318],{},"CRM integration",[46,12320,12321],{},"API connection for automated workflows",[86,12323,12325],{"id":12324},"_3-select-format-and-design",[39,12326,12327],{},"3. Select Format and Design",[12,12329,12330],{},"Choose from various options:",[43,12332,12333,12336,12339,12342],{},[46,12334,12335],{},"Handwriting style (multiple options available)",[46,12337,12338],{},"Card or letter format",[46,12340,12341],{},"Paper quality and color",[46,12343,12344],{},"Envelope style (for letter campaigns)",[86,12346,12348],{"id":12347},"_4-launch-your-campaign",[39,12349,12350],{},"4. Launch Your Campaign",[12,12352,12353],{},"After reviewing proofs of your handwritten mail pieces:",[43,12355,12356,12359,12362],{},[46,12357,12358],{},"Approve the campaign",[46,12360,12361],{},"Set dispatch date",[46,12363,12364],{},"Prepare your follow-up strategy",[86,12366,12368],{"id":12367},"_5-track-and-optimize",[39,12369,12370],{},"5. Track and Optimize",[12,12372,12373],{},"Measure effectiveness through:",[43,12375,12376,12379,12382,12385],{},[46,12377,12378],{},"Response rates via dedicated phone numbers or email addresses",[46,12380,12381],{},"Website visits from QR codes or PURLs",[46,12383,12384],{},"Appointments generated",[46,12386,12387],{},"Listings secured",[63,12389,12391],{"id":12390},"conclusion-next-steps","Conclusion & Next Steps",[12,12393,12394],{},"In real estate, timing is everything—and attention is hard to earn. While the industry continues to digitize, the physical mailbox has become an underutilized opportunity to create meaningful connections with potential clients.",[12,12396,12397],{},"Handwritten mail offers a powerful way to stand out in a crowded market, with open rates and response rates that digital channels simply cannot match. Whether you're farming neighborhoods in Los Angeles or pursuing new instructions in London, the need to differentiate yourself remains universal.",[12,12399,12400],{},"The most successful agents recognize that marketing isn't about choosing between traditional and digital approaches—it's about creating a cohesive strategy where each channel reinforces the others. Handwritten mail serves as the perfect entry point, breaking through initial barriers and creating openings for phone calls, emails, and in-person meetings.",[12,12402,12403],{},"As referrals continue to drive 60%+ of agent business according to NAR, the value of maintaining meaningful connections becomes even more critical. Handwritten mail doesn't just help you win new listings—it helps you build the long-term relationships that sustain successful real estate careers.",[12,12405,12406],{},"Start with a single campaign and see how it performs. The results will speak for themselves.",[12,12408,12409,12410,12414],{},"Ready to see how handwritten mail can help you win more listings and stay front-of-mind with sellers? ",[31,12411,12413],{"href":558,"rel":12412},[553],"Get in touch"," to explore a tailored campaign built around your goals and local market.",{"title":595,"searchDepth":596,"depth":596,"links":12416},[12417,12418,12419,12428,12435,12436,12443],{"id":11697,"depth":596,"text":11698},{"id":11757,"depth":596,"text":11758},{"id":11805,"depth":596,"text":11806,"children":12420},[12421,12422,12423,12424,12425,12426,12427],{"id":11812,"depth":601,"text":11815},{"id":11843,"depth":601,"text":11846},{"id":11871,"depth":601,"text":11874},{"id":11914,"depth":601,"text":11917},{"id":11951,"depth":601,"text":11954},{"id":11992,"depth":601,"text":11995},{"id":12021,"depth":601,"text":12024},{"id":12056,"depth":596,"text":12057,"children":12429},[12430,12431,12432,12433,12434],{"id":12063,"depth":601,"text":12066},{"id":12092,"depth":601,"text":12095},{"id":12117,"depth":601,"text":12120},{"id":12142,"depth":601,"text":12145},{"id":12167,"depth":601,"text":12170},{"id":12195,"depth":596,"text":12196},{"id":12274,"depth":596,"text":12275,"children":12437},[12438,12439,12440,12441,12442],{"id":12281,"depth":601,"text":12284},{"id":12304,"depth":601,"text":12307},{"id":12324,"depth":601,"text":12327},{"id":12347,"depth":601,"text":12350},{"id":12367,"depth":601,"text":12370},{"id":12390,"depth":596,"text":12391},"2025-05-29","See how real estate agents use handwritten mail to win listings, improve response rates, and build local relationships.","https:\u002F\u002Fcdn.prod.website-files.com\u002F6620e04cc8e4839a48c29fbf\u002F68304c4988c1d311a6ffa59d_contents%20(1).png",{},{"title":11692,"description":12445},"beyond-the-mailbox-how-real-estate-agents-win-more-listings-with-handwritten-mail","blog\u002Fbeyond-the-mailbox-how-real-estate-agents-win-more-listings-with-handwritten-mail","Stand out in real estate with handwritten mail. Learn how agents use Scribeless to boost response rates, win listings, and build lasting client relationships.","68304c9a694a0a486feb361a","dU1Y9nATfczQAoXtdTuhiMmbGx8_tPz8HXn4O7u1ROk",{"id":12455,"title":12456,"blog_updated_date":7,"blog_updated_date_display":7,"body":12457,"category":6817,"date":13823,"date_display":7,"description":13824,"essential_reading":640,"extension":641,"image":13825,"image_alt":12456,"meta":13826,"name":7,"navigation":646,"path":13827,"pillar":7,"scheduled_publish_date":7,"seo":13828,"slug":13829,"status":652,"stem":13830,"summary":13831,"webflow_html_path":7,"webflow_item_id":13832,"__hash__":13833},"blog\u002Fblog\u002Frehumanizing-finance-handwritten-mail-in-the-digital-age.md","Rehumanizing Finance: Handwritten Mail In The Digital Age",{"type":9,"value":12458,"toc":13761},[12459,12463,12466,12480,12483,12486,12512,12515,12518,12521,12525,12528,12531,12535,12538,12570,12573,12576,12579,12582,12585,12591,12594,12619,12622,12626,12629,12632,12635,12641,12644,12664,12667,12673,12676,12702,12705,12709,12712,12718,12721,12726,12732,12735,12740,12746,12749,12754,12760,12763,12768,12774,12777,12782,12788,12791,12796,12800,12803,12809,12812,12815,12829,12856,12859,12865,12870,12881,12886,12897,12902,12913,12916,12920,12923,12929,12932,12937,12943,12946,12951,12957,12960,12965,12971,12974,12988,12991,12995,12998,13004,13007,13021,13026,13034,13039,13059,13065,13068,13085,13088,13092,13095,13101,13104,13109,13123,13129,13132,13137,13154,13160,13163,13168,13174,13177,13182,13185,13189,13192,13198,13201,13218,13223,13229,13232,13246,13251,13257,13260,13277,13282,13288,13291,13296,13302,13305,13319,13322,13326,13329,13335,13341,13355,13361,13378,13384,13401,13407,13410,13415,13429,13434,13448,13453,13466,13472,13475,13480,13494,13499,13513,13518,13532,13535,13539,13545,13548,13554,13557,13571,13577,13580,13594,13597,13603,13606,13616,13619,13625,13628,13654,13657,13663,13669,13673,13676,13690,13694,13697,13700,13703,13729,13732,13735,13738,13742,13745,13748,13751,13754],[63,12460,12462],{"id":12461},"_1-breaking-through-the-digital-noise-the-financial-services-challenge","1. Breaking Through the Digital Noise: The Financial Services Challenge",[12,12464,12465],{},"In today's hyperconnected world, financial services professionals face a significant challenge: how to stand out in a crowded digital landscape.",[12,12467,12468,12469,12474,12475,769],{},"Email inboxes are overflowing, with the average professional receiving ",[31,12470,12473],{"href":12471,"rel":12472},"https:\u002F\u002Fwww.templafy.com\u002Fblog\u002Fhow-many-emails-are-sent-every-day-top-email-statistics-your-business-needs-to-know\u002F",[553],"121 business emails daily",". Digital ads follow clients across the internet. Cold calls rarely connect, with connection rates hovering at just ",[31,12476,12479],{"href":12477,"rel":12478},"https:\u002F\u002Fwww.cognism.com\u002Fblog\u002Fcold-calling-statistics",[553],"1-3%",[12,12481,12482],{},"For financial institutions and advisors, this digital saturation creates a critical problem. Trust—the cornerstone of financial relationships—is difficult to establish through impersonal digital channels. When your communications blend into the background noise, how can you expect to build the meaningful connections that drive client acquisition, retention, and loyalty?",[12,12484,12485],{},"Consider these stark realities:",[43,12487,12488,12496,12504],{},[46,12489,12490,12491],{},"Traditional email campaigns in financial services see open rates of just ",[31,12492,12495],{"href":12493,"rel":12494},"https:\u002F\u002Fwww.campaignmonitor.com\u002Fresources\u002Fguides\u002Femail-marketing-benchmarks\u002F",[553],"21.8%",[46,12497,12498,12499],{},"Only ",[31,12500,12503],{"href":12501,"rel":12502},"https:\u002F\u002Fblog.hubspot.com\u002Fsales\u002Fsales-statistics",[553],"24% of sales emails are ever opened",[46,12505,12506,12507],{},"Digital ad blindness continues to rise, with ",[31,12508,12511],{"href":12509,"rel":12510},"https:\u002F\u002Fgrowthsrc.com\u002Fbanner-blindness-statistics-studies\u002F",[553],"86% of consumers suffering from banner blindness",[12,12513,12514],{},"In an industry built on trust and personal relationships, these numbers represent missed opportunities to connect with clients in meaningful ways.",[12,12516,12517],{},"This is where a strategic return to tangible, personalized communication enters the picture. Integrating handwritten direct mail with your existing digital efforts can give you a genuine competitive edge. A personalized letter on a client's desk is significantly harder to ignore than yet another email in their inbox.",[12,12519,12520],{},"And that's where Scribeless enters the room.",[63,12522,12524],{"id":12523},"_2-the-power-of-handwritten-communication","2. The Power of Handwritten Communication",[12,12526,12527],{},"Ask yourself: when was the last time you received a handwritten letter? Was it for a birthday, a holiday, or another special occasion? And more importantly—did you open it?",[12,12529,12530],{},"We can tell you that 99% of Scribeless's handwritten-style mailers are opened. In the financial services industry, where building trust is paramount, this extraordinary open rate represents an untapped opportunity.",[86,12532,12533],{"id":11757},[39,12534,11758],{},[12,12536,12537],{},"If you're trying to reach a high-value client, a potential investor, or a decision-maker at a financial institution, how would you go about it? Digital channels present significant barriers:",[43,12539,12540,12546,12552,12558,12564],{},[46,12541,12542,12545],{},[39,12543,12544],{},"Emails"," get lost in overcrowded inboxes",[46,12547,12548,12551],{},[39,12549,12550],{},"LinkedIn messages"," are increasingly ignored as sales outreach floods the platform",[46,12553,12554,12557],{},[39,12555,12556],{},"Digital ads"," are tuned out by sophisticated consumers",[46,12559,12560,12563],{},[39,12561,12562],{},"Cold calls"," rarely make it past gatekeepers",[46,12565,12566,12569],{},[39,12567,12568],{},"Traditional direct mail"," is often perceived as junk and discarded without consideration",[12,12571,12572],{},"Now imagine this scenario:",[12,12574,12575],{},"Your prospect receives their mail for the day. As they quickly sort through the stack—bills, promotional flyers, generic business mail—they notice something different: an envelope with what appears to be handwritten addressing and a real stamp. It stands out immediately.",[12,12577,12578],{},"Who would take the time to write them a personal note? Curiosity piqued, they open it first.",[12,12580,12581],{},"Inside, they find a thoughtfully crafted message about your financial services that speaks directly to their situation. The note feels personal, intentional, and worthy of attention. Even if they don't take immediate action, your communication has accomplished something remarkable—it's been noticed, opened, and read.",[12,12583,12584],{},"A week later, when they receive your follow-up email, they recognize your name and institution. Now, instead of being just another financial services provider among dozens, you're the one who took the time to write a personal note. This recognition dramatically increases the likelihood of engagement.",[86,12586,12588],{"id":12587},"for-financial-services-this-matters-even-more",[39,12589,12590],{},"For Financial Services, This Matters Even More",[12,12592,12593],{},"In an industry where trust is the foundation of business, the ability to create meaningful first impressions and maintain personal connections is invaluable. Handwritten communications signal:",[43,12595,12596,12602,12607,12613],{},[46,12597,12598,12601],{},[39,12599,12600],{},"Thoughtfulness"," - You've invested time in the relationship",[46,12603,12604,12606],{},[39,12605,10746],{}," - You see the client as an individual, not just an account number",[46,12608,12609,12612],{},[39,12610,12611],{},"Professionalism"," - You value traditional business courtesies",[46,12614,12615,12618],{},[39,12616,12617],{},"Exclusivity"," - Not everyone receives handwritten notes in the digital age",[12,12620,12621],{},"When financial decisions hang in the balance, these qualities can make the difference between winning a client's business and being overlooked.",[63,12623,12625],{"id":12624},"_3-scaling-personalization-with-scribeless","3. Scaling Personalization with Scribeless",[12,12627,12628],{},"While the power of handwritten notes is clear, the practical challenge remains: how can busy financial professionals possibly find time to write personal notes to every important client or prospect?",[12,12630,12631],{},"This is where Scribeless transforms the equation.",[12,12633,12634],{},"Instead of writing each letter by hand—a noble but impractical ambition for most financial institutions—you can now send hundreds or thousands of personalized messages that look and feel handwritten, each one thoughtfully tailored to the recipient.",[86,12636,12638],{"id":12637},"how-scribeless-works",[39,12639,12640],{},"How Scribeless Works",[12,12642,12643],{},"Scribeless replicates the look of genuine handwriting using three key elements:",[43,12645,12646,12652,12658],{},[46,12647,12648,12651],{},[39,12649,12650],{},"AI Algorithms"," Our sophisticated algorithms introduce natural variability into each letter, just as human handwriting does. No two characters are exactly alike—meaning if you send two identical messages, the handwriting will show subtle variations that make each letter appear uniquely created.",[46,12653,12654,12657],{},[39,12655,12656],{},"Advanced Printing Technology"," We use high-resolution printers that create subtle physical indentation on the page—a telltale characteristic of real handwriting that recipients can actually feel.",[46,12659,12660,12663],{},[39,12661,12662],{},"Quality Paper Stock"," All Scribeless communications are printed on textured, premium paper stocks that enhance the authentic feel and provide the natural variance in ink absorption that occurs with real handwriting.",[12,12665,12666],{},"The result? Communications that are indistinguishable from handwritten notes, but produced at scale to meet the demands of modern financial institutions.",[86,12668,12670],{"id":12669},"beyond-basic-personalization",[39,12671,12672],{},"Beyond Basic Personalization",[12,12674,12675],{},"With Scribeless, financial services firms can create truly personalized client communications that go well beyond mere name insertion:",[43,12677,12678,12684,12690,12696],{},[46,12679,12680,12683],{},[39,12681,12682],{},"Policy renewal reminders"," that feel like they came directly from a dedicated agent",[46,12685,12686,12689],{},[39,12687,12688],{},"Thank-you notes"," acknowledging a new account opening or investment",[46,12691,12692,12695],{},[39,12693,12694],{},"Personalized outreach"," to high-value prospects that references their specific financial situation",[46,12697,12698,12701],{},[39,12699,12700],{},"Client appreciation messages"," that strengthen relationships and build loyalty",[12,12703,12704],{},"By adding these personalized letters to your marketing and client communication strategy, you're not just reaching out—you're making an impression that reinforces your brand's commitment to exceptional service.",[63,12706,12708],{"id":12707},"_4-handwritten-mail-throughout-the-client-journey","4. Handwritten Mail Throughout the Client Journey",[12,12710,12711],{},"Handwritten communication isn't just for making initial contact—it can be a powerful tool at every stage of the client relationship cycle. By integrating handwritten mailers strategically, financial services providers can create a memorable, personalized experience that strengthens relationships and drives business results.",[86,12713,12715],{"id":12714},"client-acquisition-top-of-funnel",[39,12716,12717],{},"Client Acquisition (Top of Funnel)",[12,12719,12720],{},"At this stage, capturing attention is crucial. Digital channels are crowded, but a handwritten note can break through the noise and make your institution stand out from competitors.",[12,12722,12723,12725],{},[39,12724,2861],{}," A financial advisory firm targeting high-net-worth individuals might send a handwritten note introducing their specialized services and inviting the prospect to a complimentary portfolio review. A personalized URL (PURL) can track engagement and guide recipients to a dedicated landing page with relevant content.",[86,12727,12729],{"id":12728},"engagement-nurturing-middle-of-funnel",[39,12730,12731],{},"Engagement & Nurturing (Middle of Funnel)",[12,12733,12734],{},"As prospects evaluate their options, use handwritten mailers to build trust and demonstrate your understanding of their specific financial needs.",[12,12736,12737,12739],{},[39,12738,2861],{}," After a prospect attends your webinar on retirement planning, follow up with a handwritten note thanking them for their time and including a message about how your advisory services can address their specific retirement concerns. This personal touch reinforces that they'll receive individualized attention, not cookie-cutter solutions.",[86,12741,12743],{"id":12742},"conversion-bottom-of-funnel",[39,12744,12745],{},"Conversion (Bottom of Funnel)",[12,12747,12748],{},"When prospects are close to making decisions about their financial services provider, a handwritten mailer can provide the personal reassurance needed to finalize their choice.",[12,12750,12751,12753],{},[39,12752,2861],{}," Send a handwritten letter summarizing the key benefits discussed in your meetings and inviting them to a final consultation. This reinforces your commitment to their financial wellbeing and helps your offer stand out among competitive proposals they may be considering.",[86,12755,12757],{"id":12756},"onboarding-post-purchase-engagement",[39,12758,12759],{},"Onboarding & Post-Purchase Engagement",[12,12761,12762],{},"The journey doesn't end at conversion. Use handwritten mailers to make onboarding smoother and show new clients they made the right choice.",[12,12764,12765,12767],{},[39,12766,2861],{}," A welcome note thanking them for their business and offering support during the onboarding process sets the tone for a positive relationship. This small gesture reinforces your institution's value and makes clients feel appreciated from day one.",[86,12769,12771],{"id":12770},"retention-ongoing-client-engagement",[39,12772,12773],{},"Retention & Ongoing Client Engagement",[12,12775,12776],{},"Keep your clients engaged and loyal over the long term with thoughtful handwritten notes that demonstrate ongoing commitment to their financial success.",[12,12778,12779,12781],{},[39,12780,2861],{}," Send personalized notes on significant dates like account anniversaries or to acknowledge milestones like reaching a savings goal. These touchpoints show clients they're more than just another account number.",[86,12783,12785],{"id":12784},"re-engagement-win-back",[39,12786,12787],{},"Re-Engagement & Win-Back",[12,12789,12790],{},"For dormant accounts or lapsed clients, a personalized handwritten note can be the perfect way to reignite interest and rebuild the relationship.",[12,12792,12793,12795],{},[39,12794,2861],{}," A simple \"We Miss You\" note with a personalized message acknowledging your understanding of their financial goals can open the door to further conversation. It's direct, personal, and shows genuine interest in renewing the relationship.",[63,12797,12799],{"id":12798},"_5-integrating-with-existing-systems","5. Integrating with Existing Systems",[12,12801,12802],{},"For financial institutions, seamless integration with existing systems is critical for any new communication channel. Scribeless addresses this need by offering robust integration capabilities that allow handwritten mail campaigns to work alongside your existing tools and processes.",[86,12804,12806],{"id":12805},"crm-integration",[39,12807,12808],{},"CRM Integration",[12,12810,12811],{},"Scribeless seamlessly integrates with a multitude of platforms, enabling automated workflows that can trigger personalized direct mail campaigns based on specific actions or stages within your CRM.",[12,12813,12814],{},"For example, when a lead reaches a critical point in your pipeline—such as expressing interest in a specific financial product or reaching a wealth threshold that qualifies them for premium services—a personalized handwritten note can be automatically sent. This ensures that your outreach is both timely and relevant, aligning perfectly with the prospect's journey.",[12,12816,12817,12818,7846,12823,12828],{},"Using tools like ",[31,12819,12822],{"href":12820,"rel":12821},"https:\u002F\u002Fzapier.com\u002F",[553],"Zapier",[31,12824,12827],{"href":12825,"rel":12826},"https:\u002F\u002Fwww.make.com\u002F",[553],"Make.com",", you can connect Scribeless to virtually any part of your technology stack:",[43,12830,12831,12836,12841,12846,12851],{},[46,12832,12833],{},[39,12834,12835],{},"Salesforce",[46,12837,12838],{},[39,12839,12840],{},"HubSpot",[46,12842,12843],{},[39,12844,12845],{},"Microsoft Dynamics",[46,12847,12848],{},[39,12849,12850],{},"Zoho CRM",[46,12852,12853],{},[39,12854,12855],{},"And many other financial services CRMs",[12,12857,12858],{},"This integration capability means that handwritten notes can be incorporated into existing communication sequences without creating additional administrative burden for your team.",[86,12860,12862],{"id":12861},"workflow-automation-examples",[39,12863,12864],{},"Workflow Automation Examples",[12,12866,12867],{},[39,12868,12869],{},"Triggered by Client Milestones:",[43,12871,12872,12875,12878],{},[46,12873,12874],{},"When a client's portfolio reaches a certain value threshold, automatically trigger a congratulatory note",[46,12876,12877],{},"Send anniversary cards on the client's account opening date",[46,12879,12880],{},"Generate welcome packets with handwritten notes for new clients",[12,12882,12883],{},[39,12884,12885],{},"Event-Based Communications:",[43,12887,12888,12891,12894],{},[46,12889,12890],{},"Follow up after webinars or seminars with personalized notes",[46,12892,12893],{},"Send personal invitations to exclusive financial planning events",[46,12895,12896],{},"Thank clients for referrals with handwritten appreciation notes",[12,12898,12899],{},[39,12900,12901],{},"Service-Related Communications:",[43,12903,12904,12907,12910],{},[46,12905,12906],{},"Policy renewal reminders with a personal touch",[46,12908,12909],{},"Notifications about new services relevant to the client's portfolio",[46,12911,12912],{},"Updates about assigned financial advisors or account managers",[12,12914,12915],{},"By automating these touchpoints while maintaining the personal feel of handwritten communication, financial institutions can scale relationship-building efforts without sacrificing quality.",[63,12917,12919],{"id":12918},"_6-data-driven-handwritten-campaigns","6. Data-Driven Handwritten Campaigns",[12,12921,12922],{},"In today's data-rich environment, financial services firms have access to unprecedented insights about their clients and prospects. Leveraging this data elevates the effectiveness of handwritten mail campaigns, transforming them from generic outreach into highly targeted relationship-building tools.",[86,12924,12926],{"id":12925},"crm-driven-targeting",[39,12927,12928],{},"CRM-Driven Targeting",[12,12930,12931],{},"Using CRM data, you can segment your audience based on criteria like investment preferences, portfolio size, life stage, or previous engagement. This allows for personalized messages that resonate deeply with each recipient.",[12,12933,12934,12936],{},[39,12935,2861],{}," A wealth management firm targets high-value leads that have recently engaged with their retirement planning content, sending a handwritten note that references their interest and invites them to a tailored consultation about estate planning strategies. The personalization makes the outreach feel relevant rather than intrusive.",[86,12938,12940],{"id":12939},"personalized-re-engagement",[39,12941,12942],{},"Personalized Re-Engagement",[12,12944,12945],{},"For dormant accounts, CRM data helps craft personalized offers that acknowledge previous relationships and present compelling reasons to reconnect.",[12,12947,12948,12950],{},[39,12949,2861],{}," An insurance provider sends a handwritten note to a lapsed policyholder, highlighting new coverage options that address the specific life changes (such as a growing family) that their data indicates the client has experienced. This targeted approach shows understanding of the client's evolving needs.",[86,12952,12954],{"id":12953},"measuring-impact-with-data",[39,12955,12956],{},"Measuring Impact with Data",[12,12958,12959],{},"Data isn't just for targeting; it's also for measuring success. Track response rates, conversion rates, and ROI to see what's working and continuously refine your strategy.",[12,12961,12962,12964],{},[39,12963,2861],{}," By integrating a unique tracking code or personalized URL in each handwritten note, you can monitor who visits your landing page and gauge the effectiveness of your campaign in real-time. This data allows you to adjust messaging, targeting, or follow-up strategies to optimize results.",[86,12966,12968],{"id":12967},"compliance-considerations",[39,12969,12970],{},"Compliance Considerations",[12,12972,12973],{},"For financial institutions, regulatory compliance is always a priority. Data-driven campaigns must be designed with compliance in mind:",[43,12975,12976,12979,12982,12985],{},[46,12977,12978],{},"Ensure all communications adhere to regulatory requirements",[46,12980,12981],{},"Maintain appropriate record-keeping of all client communications",[46,12983,12984],{},"Use approved language for financial product discussions",[46,12986,12987],{},"Include necessary disclosures when discussing regulated products or services",[12,12989,12990],{},"Scribeless works with financial institutions to ensure that handwritten communications meet the same compliance standards as other client outreach channels, providing peace of mind alongside performance.",[63,12992,12994],{"id":12993},"_7-optimizing-client-outreach-strategies","7. Optimizing Client Outreach Strategies",[12,12996,12997],{},"Financial services professionals know that consistent, multi-channel communication is essential for building client relationships. Incorporating handwritten letters into your outreach strategy creates a cohesive, memorable experience that stands out in a digital world.",[86,12999,13001],{"id":13000},"the-multi-channel-approach",[39,13002,13003],{},"The Multi-Channel Approach",[12,13005,13006],{},"A well-designed outreach sequence might look like this:",[43,13008,13009,13015],{},[46,13010,13011,13014],{},[39,13012,13013],{},"Handwritten Letter (Day 1)"," Begin with a high-impact, handwritten letter that addresses the prospect's unique financial situation or recent life event. This personal touch establishes a human connection immediately. Include a clear call-to-action that bridges to another channel, such as inviting the recipient to schedule a consultation or visit a personalized resource page.",[46,13016,13017,13020],{},[39,13018,13019],{},"Follow-up Call (Day 3-4)"," Follow the letter with a call to confirm receipt and build on the connection created. The personal nature of the initial letter provides a warm introduction, making the call more welcome and less intrusive.",[12,13022,13023,13025],{},[39,13024,2861],{}," \"Hello Mr. Johnson, I'm following up on the handwritten note I sent regarding your upcoming retirement planning needs. I'd love to discuss how our tailored approach might support your goals.\"",[43,13027,13028],{},[46,13029,13030,13033],{},[39,13031,13032],{},"Email Follow-up (Day 5-6)"," Send a follow-up email that references both the handwritten letter and the conversation. Reinforce your value proposition and share relevant content, such as a case study or informational guide tailored to their financial situation.",[12,13035,13036,13038],{},[39,13037,2861],{}," \"Thank you for your time earlier. As promised, I'm sharing the retirement income projection tool we discussed, which I believe will help visualize the strategies mentioned in my letter.\"",[43,13040,13041,13047,13053],{},[46,13042,13043,13046],{},[39,13044,13045],{},"LinkedIn Connection (Day 7-8)"," Connect with the prospect on LinkedIn to maintain visibility and share insights. This digital touchpoint builds on the personal foundation established through the handwritten communication.",[46,13048,13049,13052],{},[39,13050,13051],{},"Second Call (Day 14)"," Make a follow-up call that addresses any questions raised in previous interactions and moves the relationship forward. This call builds on the trust established through your personalized approach.",[46,13054,13055,13058],{},[39,13056,13057],{},"Final Handwritten Note (Day 21)"," Close the sequence with another handwritten note that summarizes your understanding of their needs and the value you can provide. This reinforces the personal attention they can expect from your institution.",[86,13060,13062],{"id":13061},"timing-for-maximum-impact",[39,13063,13064],{},"Timing for Maximum Impact",[12,13066,13067],{},"Strategic timing of handwritten communications can significantly increase their effectiveness:",[43,13069,13070,13073,13076,13079,13082],{},[46,13071,13072],{},"Send welcome packages with handwritten notes immediately after account opening",[46,13074,13075],{},"Time policy renewal reminders 30-45 days before expiration",[46,13077,13078],{},"Schedule quarterly portfolio review invitations with personal notes",[46,13080,13081],{},"Send year-end tax planning communications with handwritten elements in Q4",[46,13083,13084],{},"Mark client anniversaries with personal notes on their account opening date",[12,13086,13087],{},"By positioning handwritten mail as integral components of your outreach cadence, you create touchpoints that feel genuinely personal rather than automated or transactional.",[63,13089,13091],{"id":13090},"_8-client-relationship-management","8. Client Relationship Management",[12,13093,13094],{},"For financial services providers, client relationships represent the foundation of sustainable business growth. Handwritten communications offer unique opportunities to strengthen these relationships at key moments throughout the client lifecycle.",[86,13096,13098],{"id":13097},"building-trust-with-new-clients",[39,13099,13100],{},"Building Trust with New Clients",[12,13102,13103],{},"The first 90 days of a client relationship set the tone for all future interactions. Handwritten communications during this critical period signal your commitment to personal service.",[12,13105,13106],{},[39,13107,13108],{},"Strategies for new client engagement:",[43,13110,13111,13114,13117,13120],{},[46,13112,13113],{},"Send a handwritten welcome note from the client's dedicated advisor",[46,13115,13116],{},"Follow up after the first consultation with a personalized thank-you",[46,13118,13119],{},"Mark the completion of onboarding with a congratulatory note",[46,13121,13122],{},"Acknowledge early milestones with personal recognition",[86,13124,13126],{"id":13125},"deepening-existing-relationships",[39,13127,13128],{},"Deepening Existing Relationships",[12,13130,13131],{},"Long-term clients deserve regular reminders that their business is valued. Handwritten notes at strategic intervals maintain the personal connection that digital communications alone cannot provide.",[12,13133,13134],{},[39,13135,13136],{},"Opportunities for ongoing relationship building:",[43,13138,13139,13142,13145,13148,13151],{},[46,13140,13141],{},"Recognize account anniversaries",[46,13143,13144],{},"Acknowledge significant life events (when data indicates them)",[46,13146,13147],{},"Provide personalized check-ins during market volatility",[46,13149,13150],{},"Express gratitude for referrals",[46,13152,13153],{},"Celebrate financial milestones",[86,13155,13157],{"id":13156},"the-advisor-client-connection",[39,13158,13159],{},"The Advisor-Client Connection",[12,13161,13162],{},"For wealth management and financial advisory firms, the relationship between advisor and client is particularly crucial. Handwritten communications from advisors strengthen this personal bond.",[12,13164,13165,13167],{},[39,13166,2861],{}," During market volatility, advisors can send handwritten notes reassuring clients about their long-term strategy, demonstrating proactive care during uncertain times. This personal touch can prevent emotional decision-making and reinforce the advisor's role as a trusted guide.",[86,13169,13171],{"id":13170},"re-engaging-dormant-relationships",[39,13172,13173],{},"Re-engaging Dormant Relationships",[12,13175,13176],{},"When client engagement wanes, handwritten communications can reopen doors that digital outreach cannot.",[12,13178,13179,13181],{},[39,13180,2861],{}," A bank might send a handwritten note to clients who have maintained minimum balances for an extended period, acknowledging the relationship and offering a personal review of their current financial products. This approach demonstrates that despite minimal recent activity, the client remains valued.",[12,13183,13184],{},"By incorporating handwritten communications into your client relationship management strategy, financial institutions create meaningful touchpoints that digital channels alone cannot replicate. These tangible expressions of personal attention foster the trust, loyalty, and emotional connection that drive client retention and advocacy.",[63,13186,13188],{"id":13187},"_9-executing-effective-handwritten-campaigns","9. Executing Effective Handwritten Campaigns",[12,13190,13191],{},"Implementing handwritten communications as part of your financial services marketing strategy requires thoughtful planning and execution. The following framework provides a roadmap for creating successful campaigns:",[86,13193,13195],{"id":13194},"_1-identify-target-segments",[39,13196,13197],{},"1. Identify Target Segments",[12,13199,13200],{},"Leverage your client data to identify groups that would most benefit from personal outreach. Consider segments such as:",[43,13202,13203,13206,13209,13212,13215],{},[46,13204,13205],{},"High-net-worth clients and prospects",[46,13207,13208],{},"Clients approaching major life transitions (retirement, college funding, etc.)",[46,13210,13211],{},"Recently onboarded clients",[46,13213,13214],{},"Dormant accounts with reactivation potential",[46,13216,13217],{},"Clients with upcoming policy renewals",[12,13219,13220,13222],{},[39,13221,2861],{}," A financial advisory firm might identify clients with significant assets held outside the firm as prime candidates for a handwritten outreach campaign highlighting personalized wealth management strategies.",[86,13224,13226],{"id":13225},"_2-create-relevant-compliant-content",[39,13227,13228],{},"2. Create Relevant, Compliant Content",[12,13230,13231],{},"Develop message templates that address specific needs while maintaining necessary compliance standards. Ensure messages are:",[43,13233,13234,13237,13240,13243],{},[46,13235,13236],{},"Personally relevant to the recipient",[46,13238,13239],{},"Focused on value rather than product features",[46,13241,13242],{},"Written in natural, conversational language",[46,13244,13245],{},"Compliant with regulatory requirements",[12,13247,13248,13250],{},[39,13249,2861],{}," An insurance company preparing for policy renewals might create template language that acknowledges the client's specific coverage history while highlighting new protection options relevant to their current life stage.",[86,13252,13254],{"id":13253},"_3-personalize-beyond-the-name",[39,13255,13256],{},"3. Personalize Beyond the Name",[12,13258,13259],{},"True personalization goes beyond inserting a name. Consider incorporating:",[43,13261,13262,13265,13268,13271,13274],{},[46,13263,13264],{},"References to the length of the client relationship",[46,13266,13267],{},"Mention of specific financial goals previously discussed",[46,13269,13270],{},"Acknowledgment of recent interactions with your institution",[46,13272,13273],{},"Recognition of significant milestones or life events",[46,13275,13276],{},"References to local events or community connections",[12,13278,13279,13281],{},[39,13280,2861],{}," \"As you approach the 10-year anniversary of our advisory relationship, I wanted to personally thank you for your trust. I recall our first conversation about your dream of retiring to Arizona, and I'm delighted to see us making significant progress toward that goal.\"",[86,13283,13285],{"id":13284},"_4-integrate-with-digital-follow-ups",[39,13286,13287],{},"4. Integrate with Digital Follow-ups",[12,13289,13290],{},"Maximize impact by integrating handwritten letters with digital follow-ups. Reference the letter in a personalized email or social media outreach to create a cohesive narrative across channels.",[12,13292,13293,13295],{},[39,13294,2861],{}," Follow up a letter about retirement planning with an email that includes a link to a personalized retirement calculator, referencing specific points mentioned in the handwritten note.",[86,13297,13299],{"id":13298},"_5-track-engagement-and-response",[39,13300,13301],{},"5. Track Engagement and Response",[12,13303,13304],{},"Incorporate methods to track the effectiveness of your handwritten campaigns:",[43,13306,13307,13310,13313,13316],{},[46,13308,13309],{},"Include personalized QR codes or URLs",[46,13311,13312],{},"Use distinct phone numbers or extension codes",[46,13314,13315],{},"Train staff to ask how clients heard about specific offers",[46,13317,13318],{},"Record responses in your CRM system",[12,13320,13321],{},"These tracking mechanisms provide valuable data on which messages, segments, and approaches generate the best results, allowing for continuous refinement of your strategy.",[63,13323,13325],{"id":13324},"_10-measuring-success","10. Measuring Success",[12,13327,13328],{},"To maximize the return on your handwritten mail investment, it's essential to track key metrics that highlight both engagement and impact on your financial services business. Here's what to measure:",[86,13330,13332],{"id":13331},"engagement-metrics",[39,13333,13334],{},"Engagement Metrics",[12,13336,13337,13340],{},[39,13338,13339],{},"1. Open and Response Rates"," With handwritten mail achieving up to 99% open rates, you'll want to measure actual response rates. This can be tracked through:",[43,13342,13343,13346,13349,13352],{},[46,13344,13345],{},"Return calls to dedicated phone numbers",[46,13347,13348],{},"Visits to personalized URLs",[46,13350,13351],{},"Email responses referencing the received letter",[46,13353,13354],{},"Appointment bookings attributed to the campaign",[12,13356,13357,13360],{},[39,13358,13359],{},"2. Conversion Metrics"," Track how handwritten communications impact key business conversions:",[43,13362,13363,13366,13369,13372,13375],{},[46,13364,13365],{},"New account openings",[46,13367,13368],{},"Policy renewals",[46,13370,13371],{},"Assets under management increases",[46,13373,13374],{},"Cross-selling success rates",[46,13376,13377],{},"Referral generation",[12,13379,13380,13383],{},[39,13381,13382],{},"3. Relationship Metrics"," Measure the impact on client relationships:",[43,13385,13386,13389,13392,13395,13398],{},[46,13387,13388],{},"Net Promoter Score (NPS) improvements",[46,13390,13391],{},"Client retention rates",[46,13393,13394],{},"Share of wallet increases",[46,13396,13397],{},"Length of client relationship",[46,13399,13400],{},"Service call reduction",[86,13402,13404],{"id":13403},"campaign-specific-kpis",[39,13405,13406],{},"Campaign-Specific KPIs",[12,13408,13409],{},"Different campaign objectives require different success metrics:",[12,13411,13412],{},[39,13413,13414],{},"For Acquisition Campaigns:",[43,13416,13417,13420,13423,13426],{},[46,13418,13419],{},"Cost per acquisition compared to digital-only campaigns",[46,13421,13422],{},"Conversion rate from prospect to client",[46,13424,13425],{},"Initial investment or policy value",[46,13427,13428],{},"Time from first contact to conversion",[12,13430,13431],{},[39,13432,13433],{},"For Retention Campaigns:",[43,13435,13436,13439,13442,13445],{},[46,13437,13438],{},"Reduction in policy lapse rates",[46,13440,13441],{},"Increase in renewal rates",[46,13443,13444],{},"Client satisfaction scores",[46,13446,13447],{},"Relationship expansion metrics",[12,13449,13450],{},[39,13451,13452],{},"For Cross-Selling Campaigns:",[43,13454,13455,13458,13461,13463],{},[46,13456,13457],{},"Products per household increase",[46,13459,13460],{},"Average revenue per client",[46,13462,13377],{},[46,13464,13465],{},"Portfolio diversification metrics",[86,13467,13469],{"id":13468},"roi-calculation",[39,13470,13471],{},"ROI Calculation",[12,13473,13474],{},"When calculating ROI for handwritten mail campaigns, consider:",[12,13476,13477],{},[39,13478,13479],{},"Direct Revenue:",[43,13481,13482,13485,13488,13491],{},[46,13483,13484],{},"New assets under management",[46,13486,13487],{},"Insurance premiums secured",[46,13489,13490],{},"Banking product revenue",[46,13492,13493],{},"Advisory fees generated",[12,13495,13496],{},[39,13497,13498],{},"Cost Savings:",[43,13500,13501,13504,13507,13510],{},[46,13502,13503],{},"Reduced client acquisition costs",[46,13505,13506],{},"Lower churn and replacement costs",[46,13508,13509],{},"Decreased digital advertising spend",[46,13511,13512],{},"More efficient sales cycles",[12,13514,13515],{},[39,13516,13517],{},"Long-Term Value:",[43,13519,13520,13523,13526,13529],{},[46,13521,13522],{},"Lifetime client value increases",[46,13524,13525],{},"Enhanced referral generation",[46,13527,13528],{},"Brand perception improvements",[46,13530,13531],{},"Competitive differentiation",[12,13533,13534],{},"By tracking these metrics consistently across campaigns, financial institutions can quantify the impact of their handwritten mail strategy and continuously optimize for better results.",[63,13536,13538],{"id":13537},"_11-case-study-nations-lending","11. Case Study: Nations Lending",[86,13540,13542],{"id":13541},"background",[39,13543,13544],{},"Background",[12,13546,13547],{},"Nations Lending, a nationwide mortgage lender, faced significant challenges with client engagement and policy renewals in an increasingly competitive market. Their traditional digital communications were getting lost in crowded inboxes, and response rates had been steadily declining.",[86,13549,13551],{"id":13550},"challenge",[39,13552,13553],{},"Challenge",[12,13555,13556],{},"The mortgage industry is highly competitive, with multiple lenders vying for the same clients. Nations Lending needed to:",[43,13558,13559,13562,13565,13568],{},[46,13560,13561],{},"Stand out from competitors using identical digital outreach methods",[46,13563,13564],{},"Increase client engagement with renewal communications",[46,13566,13567],{},"Build stronger relationships with existing clients",[46,13569,13570],{},"Create a memorable brand impression that would drive referrals",[86,13572,13574],{"id":13573},"solution",[39,13575,13576],{},"Solution",[12,13578,13579],{},"Working with Scribeless, Nations Lending implemented a handwritten mail campaign targeting clients with upcoming mortgage renewals. The campaign included:",[43,13581,13582,13585,13588,13591],{},[46,13583,13584],{},"Personalized handwritten notes mentioning the client's specific mortgage details",[46,13586,13587],{},"Clear explanation of renewal options with personalized recommendations",[46,13589,13590],{},"Direct contact information for their dedicated mortgage advisor",[46,13592,13593],{},"A simple call-to-action to schedule a renewal consultation",[12,13595,13596],{},"The handwritten notes were sent 45 days before renewal deadlines, followed by an integrated email and call sequence.",[86,13598,13600],{"id":13599},"execution",[39,13601,13602],{},"Execution",[12,13604,13605],{},"Scribeless enabled Nations Lending to create professional, personalized letters that included:",[43,13607,13608,13611,13613],{},[46,13609,13610],{},"Client-specific details like mortgage rates and terms",[46,13612,13264],{},[46,13614,13615],{},"Personalized signatures from the client's dedicated advisor",[12,13617,13618],{},"The letters maintained a professional appearance while providing the personal touch missing from digital communications.",[86,13620,13622],{"id":13621},"results",[39,13623,13624],{},"Results",[12,13626,13627],{},"The campaign delivered remarkable results:",[43,13629,13630,13636,13642,13648],{},[46,13631,13632,13635],{},[39,13633,13634],{},"4x increase"," in responses to renewal letters compared to traditional methods",[46,13637,13638,13641],{},[39,13639,13640],{},"68% reduction"," in time from initial contact to renewal decision",[46,13643,13644,13647],{},[39,13645,13646],{},"23% increase"," in overall renewal rates",[46,13649,13650,13653],{},[39,13651,13652],{},"31% increase"," in referrals from satisfied clients",[12,13655,13656],{},"Client feedback consistently mentioned appreciation for the personal touch, with many noting it was the deciding factor in choosing to renew with Nations Lending rather than exploring competitor offers.",[86,13658,13660],{"id":13659},"testimonial",[39,13661,13662],{},"Testimonial",[12,13664,13665,13666],{},"\"Incorporating handwritten notes into our renewal process completely transformed our client relationships. In an industry where everyone sends the same automated emails, our handwritten communications immediately set us apart. Clients frequently mention how much they appreciate the personal touch, and our renewal rates have increased significantly. The ROI has been remarkable—the modest additional cost per communication is far outweighed by the improvement in retention and referrals.\"\n— ",[2859,13667,13668],{},"Sarah Johnson, VP of Client Relations, Nations Lending",[86,13670,13671],{"id":670},[39,13672,671],{},[12,13674,13675],{},"Nations Lending's success demonstrates several important principles for financial services providers:",[43,13677,13678,13681,13684,13687],{},[46,13679,13680],{},"Personal touches matter, especially in transactional financial relationships",[46,13682,13683],{},"Standing out from competitors doesn't require radical innovation—sometimes the most effective approach is a return to personalized communication",[46,13685,13686],{},"The slight additional cost of handwritten communications is justified by improved response rates and client retention",[46,13688,13689],{},"Integrating traditional and digital channels creates a more effective overall communication strategy",[63,13691,13693],{"id":13692},"_12-conclusion-the-future-of-client-communications","12. Conclusion: The Future of Client Communications",[12,13695,13696],{},"In an increasingly digital world, financial services providers face a paradox: technology enables efficiency and scale, yet often creates distance between institution and client. This distance can erode the trust and personal connection essential to financial relationships.",[12,13698,13699],{},"Handwritten mail offers a powerful solution to this paradox—leveraging technology to create genuinely personal experiences that strengthen relationships without sacrificing efficiency.",[12,13701,13702],{},"As digital channels become more crowded and less effective, the distinctive impact of handwritten communications will only grow. Financial institutions that recognize this shift and incorporate handwritten elements into their communication strategy gain a significant competitive advantage in:",[43,13704,13705,13711,13717,13723],{},[46,13706,13707,13710],{},[39,13708,13709],{},"Client Acquisition"," - Standing out in a sea of digital noise",[46,13712,13713,13716],{},[39,13714,13715],{},"Relationship Building"," - Creating emotional connections that digital alone cannot achieve",[46,13718,13719,13722],{},[39,13720,13721],{},"Client Retention"," - Demonstrating genuine appreciation and personal attention",[46,13724,13725,13728],{},[39,13726,13727],{},"Brand Differentiation"," - Positioning your institution as one that values personal relationships",[12,13730,13731],{},"The most successful financial services providers of tomorrow will not be those who simply embrace digital transformation, but those who thoughtfully balance digital efficiency with human connection. Handwritten communications provide the perfect bridge between these seemingly opposing forces—allowing institutions to scale personal relationships without losing the human touch that clients fundamentally desire.",[12,13733,13734],{},"By integrating handwritten mailers with sophisticated digital strategies, forward-thinking financial institutions create a cohesive and memorable client experience that drives engagement, loyalty, and ultimately, business growth.",[12,13736,13737],{},"Whether welcoming new clients, nurturing ongoing relationships, or re-engaging dormant accounts, handwritten letters offer a tangible, human touch that digital alone cannot achieve. They're not just an add-on to your communication mix; they're a powerful way to enhance your client relationships, make lasting impressions, and drive meaningful business results.",[63,13739,13741],{"id":13740},"_13-next-steps","13. Next Steps",[12,13743,13744],{},"You now understand the extraordinary impact handwritten communications can have on client relationships in financial services. You've seen the results and recognize the potential for your institution.",[12,13746,13747],{},"But what happens when you want to scale this approach across hundreds or thousands of clients?",[12,13749,13750],{},"With Scribeless, you don't have to sacrifice the personal touch for scalability. Our technology allows you to send hundreds or thousands of handwritten-style letters, each one unique and tailored to your clients. It's about taking what you already know works—personal connection—and amplifying it across your entire client communication strategy.",[12,13752,13753],{},"Whether you're building targeted client acquisition campaigns, enhancing your retention strategies, or looking to make every interaction count, Scribeless can help you scale the personal touch that makes client relationships thrive. We're not here to replace what you're already doing well—we're here to make it even better.",[12,13755,13756,13757,769],{},"If you're ready to transform your client communications without losing that essential human connection, ",[31,13758,13760],{"href":558,"rel":13759},[553],"let's talk",{"title":595,"searchDepth":596,"depth":596,"links":13762},[13763,13764,13768,13772,13780,13784,13790,13794,13800,13807,13812,13821,13822],{"id":12461,"depth":596,"text":12462},{"id":12523,"depth":596,"text":12524,"children":13765},[13766,13767],{"id":11757,"depth":601,"text":11758},{"id":12587,"depth":601,"text":12590},{"id":12624,"depth":596,"text":12625,"children":13769},[13770,13771],{"id":12637,"depth":601,"text":12640},{"id":12669,"depth":601,"text":12672},{"id":12707,"depth":596,"text":12708,"children":13773},[13774,13775,13776,13777,13778,13779],{"id":12714,"depth":601,"text":12717},{"id":12728,"depth":601,"text":12731},{"id":12742,"depth":601,"text":12745},{"id":12756,"depth":601,"text":12759},{"id":12770,"depth":601,"text":12773},{"id":12784,"depth":601,"text":12787},{"id":12798,"depth":596,"text":12799,"children":13781},[13782,13783],{"id":12805,"depth":601,"text":12808},{"id":12861,"depth":601,"text":12864},{"id":12918,"depth":596,"text":12919,"children":13785},[13786,13787,13788,13789],{"id":12925,"depth":601,"text":12928},{"id":12939,"depth":601,"text":12942},{"id":12953,"depth":601,"text":12956},{"id":12967,"depth":601,"text":12970},{"id":12993,"depth":596,"text":12994,"children":13791},[13792,13793],{"id":13000,"depth":601,"text":13003},{"id":13061,"depth":601,"text":13064},{"id":13090,"depth":596,"text":13091,"children":13795},[13796,13797,13798,13799],{"id":13097,"depth":601,"text":13100},{"id":13125,"depth":601,"text":13128},{"id":13156,"depth":601,"text":13159},{"id":13170,"depth":601,"text":13173},{"id":13187,"depth":596,"text":13188,"children":13801},[13802,13803,13804,13805,13806],{"id":13194,"depth":601,"text":13197},{"id":13225,"depth":601,"text":13228},{"id":13253,"depth":601,"text":13256},{"id":13284,"depth":601,"text":13287},{"id":13298,"depth":601,"text":13301},{"id":13324,"depth":596,"text":13325,"children":13808},[13809,13810,13811],{"id":13331,"depth":601,"text":13334},{"id":13403,"depth":601,"text":13406},{"id":13468,"depth":601,"text":13471},{"id":13537,"depth":596,"text":13538,"children":13813},[13814,13815,13816,13817,13818,13819,13820],{"id":13541,"depth":601,"text":13544},{"id":13550,"depth":601,"text":13553},{"id":13573,"depth":601,"text":13576},{"id":13599,"depth":601,"text":13602},{"id":13621,"depth":601,"text":13624},{"id":13659,"depth":601,"text":13662},{"id":670,"depth":601,"text":671},{"id":13692,"depth":596,"text":13693},{"id":13740,"depth":596,"text":13741},"2025-05-23","See how financial services teams use handwritten mail to build trust, improve engagement, and stand out from digital noise.","https:\u002F\u002Fcdn.prod.website-files.com\u002F6620e04cc8e4839a48c29fbf\u002F68304a1d0c4ff59c0e7cc5e4_contents.png",{},"\u002Fblog\u002Frehumanizing-finance-handwritten-mail-in-the-digital-age",{"title":12456,"description":13824},"rehumanizing-finance-handwritten-mail-in-the-digital-age","blog\u002Frehumanizing-finance-handwritten-mail-in-the-digital-age","Break through digital noise with personalized handwritten mail. See how Scribeless helps financial services build trust and boost client engagement at scale.","68304b69227f6ab335d3ef18","93HrxHBDR0DU5EScaLd-g6nEotx4_cmxOIXW2smJXfw",{"id":13835,"title":13836,"blog_updated_date":7,"blog_updated_date_display":7,"body":13837,"category":6817,"date":14509,"date_display":7,"description":14510,"essential_reading":640,"extension":641,"image":14511,"image_alt":13836,"meta":14512,"name":7,"navigation":646,"path":14513,"pillar":7,"scheduled_publish_date":7,"seo":14514,"slug":14515,"status":652,"stem":14516,"summary":14517,"webflow_html_path":7,"webflow_item_id":14518,"__hash__":14519},"blog\u002Fblog\u002Fbeyond-flyers-how-home-services-win-local-markets-with-handwritten-direct-mail.md","Beyond Flyers: How Home Services Win Local Markets with Handwritten Direct Mail",{"type":9,"value":13838,"toc":14487},[13839,13845,13848,13851,13854,13880,13883,13889,13898,13901,13912,13921,13927,13930,13933,13942,13948,13951,13954,13957,13971,13980,13986,13989,13992,14001,14007,14010,14013,14016,14019,14022,14028,14034,14037,14048,14054,14057,14063,14066,14080,14086,14089,14095,14098,14112,14118,14121,14127,14130,14144,14150,14153,14157,14160,14168,14171,14230,14236,14239,14244,14261,14266,14283,14289,14292,14309,14315,14318,14350,14353,14359,14364,14369,14373,14387,14390,14396,14405,14410,14421,14430,14436,14439,14462,14465,14469,14472,14475,14478],[63,13840,13842],{"id":13841},"the-local-marketing-challenge-for-home-services-businesses",[39,13843,13844],{},"The Local Marketing Challenge for Home Services Businesses",[12,13846,13847],{},"Today's home services businesses face unprecedented challenges in local marketing. With traditional flyers experiencing dismal response rates and digital advertising costs soaring, companies in the plumbing, roofing, landscaping, and similar sectors struggle to build trust and establish neighborhood presence in an increasingly competitive market.",[12,13849,13850],{},"Direct mail continues to be a powerful channel for home services companies, accounting for a significant portion of customer acquisition. However, standard communications often fail to create meaningful connections with homeowners who are bombarded with generic marketing materials daily.",[12,13852,13853],{},"Handwritten direct mail offers a powerful solution with extraordinary metrics:",[43,13855,13856,13862,13868,13874],{},[46,13857,13858,13861],{},[39,13859,13860],{},"99% open rates"," compared to ~20% for traditional flyers",[46,13863,13864,13867],{},[39,13865,13866],{},"10-15% response rates"," versus 1-3% for standard mailers",[46,13869,13870,13873],{},[39,13871,13872],{},"Significantly lower"," customer acquisition costs",[46,13875,13876,13879],{},[39,13877,13878],{},"Substantial ROI improvement"," specific to neighborhood-based campaigns",[12,13881,13882],{},"This whitepaper explores how personalized handwritten communication can transform your local marketing strategy, provide authentic engagement at scale, and ultimately drive home services business success in increasingly competitive local markets.",[63,13884,13886],{"id":13885},"the-neighborhood-conquest-challenge",[39,13887,13888],{},"The Neighborhood Conquest Challenge",[12,13890,13891,13892,13897],{},"The home services sector is experiencing troubling marketing trends. Traditional flyers and door hangers achieve dismal 1-3% response rates, while digital marketing costs continue to climb with diminishing returns. According to ",[31,13893,13896],{"href":13894,"rel":13895},"https:\u002F\u002Fwww.brightlocal.com\u002Fresearch\u002Flocal-consumer-review-survey\u002F",[553],"research from BrightLocal",", 81% of consumers used Google to evaluate local businesses in 2023, with cost-per-click rates for home services keywords increasing by over 40% in the past three years.",[12,13899,13900],{},"These statistics represent a real crisis for organizations dependent on consistent local customer acquisition:",[43,13902,13903,13906,13909],{},[46,13904,13905],{},"Only about 15% of homeowners keep service provider flyers for future reference",[46,13907,13908],{},"Replacing lost customers costs 5-7 times more than retaining existing ones",[46,13910,13911],{},"The average homeowner receives marketing materials from more than a dozen home services companies annually but only uses 2-3 providers",[12,13913,13914,13915,13920],{},"\"Despite the proliferation of digital channels, direct mail still drives significant customer acquisition for home services businesses,\" reports the ",[31,13916,13919],{"href":13917,"rel":13918},"https:\u002F\u002Fwww.ana.net\u002Fmiccontent\u002Fshow\u002Fid\u002Frr-2024-02-ana-response-rate-report-2023#:~:text=The%202023%20ANA%20Response%20Rate,driving%20long%2Dterm%20sustainable%20growth.",[553],"2023 ANA Response Rate Report",". Even among customers who ultimately call from online sources, many are influenced by physical mail they received first.",[63,13922,13924],{"id":13923},"why-traditional-communications-fall-short",[39,13925,13926],{},"Why Traditional Communications Fall Short",[12,13928,13929],{},"Standard flyers achieve only around 20% open rates, with most being discarded immediately without being read. Generic communications fail to create the emotional connection that motivates homeowners to save contact information or take immediate action. And traditional direct mail with mass-produced graphics doesn't feel personal enough to stand out in a crowded mailbox.",[12,13931,13932],{},"The root of the problem is clear: in an age of automation and digital saturation, most communications lack the personal touch that makes homeowners feel genuinely valued and comfortable inviting service providers into their homes.",[12,13934,13935,13936,13941],{},"Research from ",[31,13937,13940],{"href":13938,"rel":13939},"https:\u002F\u002Fwww.marketingsherpa.com\u002Farticle\u002Fchart\u002Fchannels-customers-trust-most-when-purchasing",[553],"Marketing Sherpa"," shows that 76% of consumers trust direct mail when making purchase decisions, higher than any digital channel. Many companies attempt to bridge this gap with generic \"we're in your neighborhood\" messaging, but this approach rarely creates meaningful differentiation or builds lasting trust.",[63,13943,13945],{"id":13944},"understanding-homeowner-psychology",[39,13946,13947],{},"Understanding Homeowner Psychology",[12,13949,13950],{},"Unlike retail customers who exchange money for immediate tangible benefits, homeowners selecting service providers base decisions primarily on trust and perceived reliability. Their primary motivation is finding someone dependable who will treat their property with respect.",[12,13952,13953],{},"When homeowners receive a handwritten note, it signals genuine care and personal attention. This acknowledgment fulfills a fundamental psychological need: to be seen as an individual homeowner rather than just another address on a route.",[12,13955,13956],{},"A handwritten communication conveys several powerful subliminal messages:",[43,13958,13959,13962,13965,13968],{},[46,13960,13961],{},"\"You matter enough for us to take this time\"",[46,13963,13964],{},"\"We pay attention to details in our work and our communications\"",[46,13966,13967],{},"\"We see you as an individual, not just another house number\"",[46,13969,13970],{},"\"We value building a relationship beyond a single service call\"",[12,13972,13973,13974,13979],{},"The impact of personalization is striking. A study by ",[31,13975,13978],{"href":13976,"rel":13977},"https:\u002F\u002Fwww.epsilon.com\u002Fus\u002Fabout-us\u002Fpressroom\u002Fnew-epsilon-research-indicates-80-of-consumers-are-more-likely-to-make-a-purchase-when-brands-offer-personalized-experiences",[553],"Epsilon"," found that 80% of consumers are more likely to do business with companies that offer personalized experiences. Personalized communications result in 23% higher response rates, and customers who receive them are 15% more likely to book premium services.",[63,13981,13983],{"id":13982},"the-power-of-handwritten-communication-compelling-evidence",[39,13984,13985],{},"The Power of Handwritten Communication - Compelling Evidence",[12,13987,13988],{},"The case for handwritten communication in home services marketing is remarkably strong, as demonstrated by multiple industry studies spanning thousands of neighborhood campaigns.",[12,13990,13991],{},"In one particularly revealing test segment of 10,000 homes, mail personalized with computer-simulated handwriting increased response rates by an astonishing 275% compared to standard direct mail pieces. The cost per acquisition decreased by 68%, demonstrating the overwhelming effectiveness of this approach in neighborhood marketing.",[12,13993,13994,13995,14000],{},"According to ",[31,13996,13999],{"href":13997,"rel":13998},"https:\u002F\u002Facademic.oup.com\u002Fjcr\u002Farticle-abstract\u002F45\u002F3\u002F648\u002F4925803?redirectedFrom=fulltext",[553],"research published in the Journal of Consumer Research",", handwritten communications create stronger emotional connections with recipients. When recipients perceive genuine human effort, they feel a stronger obligation to respond and engage.",[63,14002,14004],{"id":14003},"lessons-from-bens-gutters-campaigns",[39,14005,14006],{},"Lessons from Ben's Gutters' Campaigns",[12,14008,14009],{},"In an era where digital marketing dominates, Ben's Gutters has found remarkable success by sticking with a seemingly old-fashioned approach: handwritten notes. Established in 2010, the company has grown significantly over the years and has expanded its operations across the United Kingdom.",[12,14011,14012],{},"Ben's Gutters' notes are strategically crafted to create a sense of urgency with phrases like \"We are cleaning gutters in your area over the next few days.\" This immediacy encourages recipients to act quickly, knowing the service is already available nearby. It also reinforces the company's local presence, making them appear more accessible and reliable.",[12,14014,14015],{},"The handwritten appearance enhances authenticity in a world where much of our communication is digital and automated. This perceived authenticity captures the recipient's attention and makes them feel valued, enhancing the company's image as thoughtful and dedicated.",[12,14017,14018],{},"With so much competition for attention online, a physical, handwritten-looking note breaks through the digital noise and captures attention in a way that an email or online ad might not. This uniqueness creates a lasting impression, prompting potential customers to take notice.",[12,14020,14021],{},"Ben's Gutters has shown that handwritten marketing can be incredibly effective, even in a digital world. Their personal touch, sense of urgency, simplicity, authenticity, and ability to stand out have all contributed to their success in the home services sector.",[63,14023,14025],{"id":14024},"strategic-applications-for-home-services",[39,14026,14027],{},"Strategic Applications for Home Services",[86,14029,14031],{"id":14030},"_1-neighborhood-conquest-strategy",[39,14032,14033],{},"1. Neighborhood Conquest Strategy",[12,14035,14036],{},"The most effective approach for home services companies combines visible work with targeted follow-up. After completing a job, immediately target the surrounding 50-100 homes with handwritten notes that reference:",[43,14038,14039,14042,14045],{},[46,14040,14041],{},"The specific work just completed nearby (without violating privacy)",[46,14043,14044],{},"How long your team will be in the neighborhood",[46,14046,14047],{},"A neighborhood-specific offer or priority scheduling",[12,14049,14050,14053],{},[39,14051,14052],{},"Example",": \"You may have noticed our team working on your neighbor's roof this week. We'll be in Oakwood Hills through Friday and could provide a free inspection while we're already in your area...\"",[12,14055,14056],{},"This strategy leverages proximity, social proof, and convenience simultaneously. Response rates for these targeted campaigns average 12-15%, compared to 1-3% for generic flyers covering the same area.",[86,14058,14060],{"id":14059},"_2-seasonal-preparation-campaigns",[39,14061,14062],{},"2. Seasonal Preparation Campaigns",[12,14064,14065],{},"Home services businesses experience natural seasonality. Rather than competing with every other provider during peak seasons, handwritten campaigns can be triggered by specific weather events or seasonal transitions:",[43,14067,14068,14071,14074,14077],{},[46,14069,14070],{},"Pre-winter roofing\u002Fgutter inspections before the first freeze",[46,14072,14073],{},"Spring landscaping offers as temperatures rise",[46,14075,14076],{},"HVAC maintenance before extreme temperature seasons",[46,14078,14079],{},"Pool opening\u002Fclosing services at precise seasonal points",[12,14081,14082,14085],{},[39,14083,14084],{},"Weather-Triggered Example",": \"With heavy rain predicted next week, our team is performing preventative gutter cleanings in Pine Ridge this Thursday and Friday...\"",[12,14087,14088],{},"These timely communications achieve open rates of 99% and response rates 3-4x higher than standard seasonal mailers because they arrive at precisely the moment homeowners are considering related services.",[86,14090,14092],{"id":14091},"_3-customer-retention-referral-programs",[39,14093,14094],{},"3. Customer Retention & Referral Programs",[12,14096,14097],{},"Existing customers represent your most valuable asset. Handwritten communications dramatically improve retention and referral rates:",[43,14099,14100,14103,14106,14109],{},[46,14101,14102],{},"Service anniversary communications with maintenance reminders",[46,14104,14105],{},"Personal thank-you notes after completed work",[46,14107,14108],{},"Referral requests with neighborhood-specific incentives",[46,14110,14111],{},"Seasonal check-ins relevant to previous services performed",[12,14113,14114,14117],{},[39,14115,14116],{},"Referral Example",": \"Since installing your new HVAC system last year, we've helped several families in Westwood with similar upgrades. If you know anyone who might benefit from improved efficiency this summer...\"",[12,14119,14120],{},"Companies implementing systematic handwritten follow-up programs experience 42% higher customer retention rates and 67% more referrals compared to those using standard print or email communications.",[86,14122,14124],{"id":14123},"_4-new-homeowner-targeting",[39,14125,14126],{},"4. New Homeowner Targeting",[12,14128,14129],{},"New homeowners represent a prime opportunity for service providers. They're establishing relationships with local businesses and often need multiple services:",[43,14131,14132,14135,14138,14141],{},[46,14133,14134],{},"Welcome notes introducing your services",[46,14136,14137],{},"New homeowner maintenance checklists",[46,14139,14140],{},"First-time service discounts with neighborhood credibility references",[46,14142,14143],{},"Multi-service packages tailored to new homeowners",[12,14145,14146,14149],{},[39,14147,14148],{},"New Homeowner Example",": \"Welcome to Maple Creek! As someone who's been serving your neighborhood for 12 years, I wanted to introduce our family-owned plumbing company...\"",[12,14151,14152],{},"These campaigns consistently achieve 18-22% response rates when delivered within the first 30 days after a home purchase, establishing your company as the neighborhood's trusted provider before competitors can intervene.",[63,14154,14155],{"id":12056},[39,14156,12057],{},[12,14158,14159],{},"Implementing an automated handwritten communication program is straightforward with the right approach:",[43,14161,14162],{},[46,14163,14164,14167],{},[39,14165,14166],{},"Identify priority use cases"," based on your business needs:",[12,14169,14170],{},"Post-service neighborhood targeting",[43,14172,14173,14176,14179,14182,14185,14191,14194,14197,14200,14206,14209,14212,14215,14221,14224,14227],{},[46,14174,14175],{},"Seasonal maintenance campaigns",[46,14177,14178],{},"Customer retention communications",[46,14180,14181],{},"New homeowner outreach",[46,14183,14184],{},"Reactivation of past customers",[46,14186,14187,14190],{},[39,14188,14189],{},"Start with a defined pilot program"," that has:\nA specific neighborhood or campaign focus",[46,14192,14193],{},"Clear success metrics",[46,14195,14196],{},"Templates and approval processes",[46,14198,14199],{},"Trained team members",[46,14201,14202,14205],{},[39,14203,14204],{},"Choose the right technology partner"," that offers:\nAuthentic handwriting appearance",[46,14207,14208],{},"Integration capabilities with your CRM",[46,14210,14211],{},"Scalability to meet your needs",[46,14213,14214],{},"Proven experience with home services companies",[46,14216,14217,14220],{},[39,14218,14219],{},"Prepare your data"," by:\nEnsuring clean, updated address information",[46,14222,14223],{},"Identifying personalization fields beyond name",[46,14225,14226],{},"Segmenting your database for targeted messaging",[46,14228,14229],{},"Establishing data governance procedures",[63,14231,14233],{"id":14232},"best-practices-for-messaging",[39,14234,14235],{},"Best Practices for Messaging",[12,14237,14238],{},"Creating effective handwritten communications requires thoughtful content development:",[12,14240,14241],{},[39,14242,14243],{},"DO:",[43,14245,14246,14249,14252,14255,14258],{},[46,14247,14248],{},"Keep messages concise and genuine",[46,14250,14251],{},"Include specific references to the neighborhood or nearby work",[46,14253,14254],{},"Use conversational, authentic language",[46,14256,14257],{},"Focus on the homeowner's needs, not your company",[46,14259,14260],{},"Include a clear signature from a real person",[12,14262,14263],{},[39,14264,14265],{},"DON'T:",[43,14267,14268,14271,14274,14277,14280],{},[46,14269,14270],{},"Overuse technical jargon or industry terminology",[46,14272,14273],{},"Include too many complex details or statistics",[46,14275,14276],{},"Make the communication feel transactional",[46,14278,14279],{},"Use generic templates without personalization",[46,14281,14282],{},"Rush the content development process",[63,14284,14286],{"id":14285},"scaling-your-approach",[39,14287,14288],{},"Scaling Your Approach",[12,14290,14291],{},"As your program demonstrates success, thoughtful scaling allows you to maximize impact:",[43,14293,14294,14297,14300,14303,14306],{},[46,14295,14296],{},"Expand use cases by applying handwritten communications to additional touchpoints",[46,14298,14299],{},"Broaden neighborhood targeting by extending to more geographic areas",[46,14301,14302],{},"Deepen personalization by adding more custom elements as you gain experience",[46,14304,14305],{},"Integrate triggers based on weather events, seasonal changes, and neighborhood activity",[46,14307,14308],{},"Develop a continuous testing program to optimize through controlled experimentation",[63,14310,14312],{"id":14311},"success-metrics-beyond-response-rates",[39,14313,14314],{},"Success Metrics Beyond Response Rates",[12,14316,14317],{},"While the 99% open rate for handwritten communications is impressive, the true value lies in downstream metrics that demonstrate lasting impact:",[43,14319,14320,14326,14332,14338,14344],{},[46,14321,14322,14325],{},[39,14323,14324],{},"Appointment Booking Rate",": 3.2x higher than standard direct mail",[46,14327,14328,14331],{},[39,14329,14330],{},"Service Upsell Rate",": 47% higher when following handwritten introduction",[46,14333,14334,14337],{},[39,14335,14336],{},"Repeat Business",": 3.7x higher customer retention over 24 months",[46,14339,14340,14343],{},[39,14341,14342],{},"Neighborhood Penetration",": 5.8x higher market share in targeted areas",[46,14345,14346,14349],{},[39,14347,14348],{},"Referral Generation",": 2.9x higher referral rates when using handwritten follow-up",[12,14351,14352],{},"These metrics demonstrate how the initial engagement translates to tangible financial impact for your business.",[63,14354,14356],{"id":14355},"featured-case-study-premier-plumbing",[39,14357,14358],{},"Featured Case Study: Premier Plumbing",[12,14360,14361,14363],{},[39,14362,13553],{},": Premier Plumbing needed to establish presence in new neighborhoods while maintaining their reputation for personalized service. With technicians already working at capacity, they couldn't afford to have staff manually writing notes.",[12,14365,14366,14368],{},[39,14367,13576],{},": Implemented handwritten communications that were indistinguishable from manual handwriting. After completing jobs, they automatically triggered neighborhood conquest campaigns targeting 75 homes surrounding each completed service.",[12,14370,14371,290],{},[39,14372,13624],{},[43,14374,14375,14378,14381,14384],{},[46,14376,14377],{},"13.8% response rate from targeted neighborhoods",[46,14379,14380],{},"64% reduction in customer acquisition costs",[46,14382,14383],{},"$437,500 in new business from these campaigns in first year",[46,14385,14386],{},"150+ hours saved in staff time",[12,14388,14389],{},"\"We are continuing to use this approach as our customers and prospects really love the personal touch! The response rates are unlike anything we've seen with traditional marketing,\" reported Michael Greene, Marketing Director.",[63,14391,14393],{"id":14392},"the-economics-of-customer-acquisition",[39,14394,14395],{},"The Economics of Customer Acquisition",[12,14397,14398,14399,14404],{},"Harvard Business Review published a landmark article, ",[31,14400,14403],{"href":14401,"rel":14402},"https:\u002F\u002Fhbr.org\u002F1990\u002F09\u002Fzero-defections-quality-comes-to-services",[553],"\"Zero Defections: Quality Comes to Services,\""," by Harvard's W. Earl Sasser and Frederick Reichheld that dramatically illustrates how income grows exponentially by treating customers well. When applying these principles to home services:",[12,14406,14407],{},[39,14408,14409],{},"The cost of acquiring versus retaining customers:",[43,14411,14412,14415,14418],{},[46,14413,14414],{},"It costs 5-7 times more to acquire a new customer than to retain an existing one",[46,14416,14417],{},"The average cost to acquire a new home services customer ranges from $250-$500",[46,14419,14420],{},"The lifetime value of a loyal home services customer averages $8,700-$14,200",[12,14422,14423,14424,14429],{},"Further research by ",[31,14425,14428],{"href":14426,"rel":14427},"https:\u002F\u002Fmedia.bain.com\u002FImages\u002FBB_Prescription_cutting_costs.pdf",[553],"Bain & Company"," found that increasing customer retention rates by just 5% increases profits by 25% to 95%. These economics make handwritten communication one of the most cost-effective investments for home services businesses seeking sustainable growth.",[63,14431,14433],{"id":14432},"next-steps-testing-and-implementation",[39,14434,14435],{},"Next Steps: Testing and Implementation",[12,14437,14438],{},"Ready to see the impact for yourself? Here's a straightforward testing framework to implement in your business:",[43,14440,14441,14444,14447,14450,14453,14456,14459],{},[46,14442,14443],{},"Select a neighborhood segment (100-200 homes recommended)",[46,14445,14446],{},"Divide into equal test and control groups",[46,14448,14449],{},"Send handwritten notes to the test group during your next campaign",[46,14451,14452],{},"Send your standard communication to the control group",[46,14454,14455],{},"Track key metrics for both groups over 30-60 days",[46,14457,14458],{},"Calculate the difference in response rate, booked jobs, and revenue",[46,14460,14461],{},"Project the ROI based on these differences",[12,14463,14464],{},"To secure budget approval, start with the data from your initial tests or industry benchmarks, calculate the ROI based on improved response rates and increased service bookings, compare costs with current marketing methods, and present case studies from similar home services businesses.",[63,14466,14467],{"id":4459},[39,14468,4460],{},[12,14470,14471],{},"In an increasingly digital world, the power of personal connection has never been more valuable. Handwritten communication offers home services businesses a unique opportunity to cut through the noise, create authentic neighborhood relationships, and ultimately drive the sustainable growth needed to dominate local markets.",[12,14473,14474],{},"With extraordinary metrics like significantly higher response rates, improved customer retention, and substantially increased neighborhood penetration, the case for handwritten communication is compelling. By thoughtfully implementing this approach within your broader marketing strategy, you create a foundation for stronger customer loyalty and more consistent revenue.",[12,14476,14477],{},"The personal touch doesn't just feel good—it delivers measurable results that transform how homeowners experience their relationship with your company. In the challenging landscape of local home services marketing, this authentic connection may be the most valuable asset you can develop.",[12,14479,14480,14481],{},"*Ready to see how handwritten direct mail can transform your home services business? *",[31,14482,14484],{"href":558,"rel":14483},[553],[2859,14485,14486],{},"Request a free sample and consultation today.",{"title":595,"searchDepth":596,"depth":596,"links":14488},[14489,14490,14491,14492,14493,14494,14495,14501,14502,14503,14504,14505,14506,14507,14508],{"id":13841,"depth":596,"text":13844},{"id":13885,"depth":596,"text":13888},{"id":13923,"depth":596,"text":13926},{"id":13944,"depth":596,"text":13947},{"id":13982,"depth":596,"text":13985},{"id":14003,"depth":596,"text":14006},{"id":14024,"depth":596,"text":14027,"children":14496},[14497,14498,14499,14500],{"id":14030,"depth":601,"text":14033},{"id":14059,"depth":601,"text":14062},{"id":14091,"depth":601,"text":14094},{"id":14123,"depth":601,"text":14126},{"id":12056,"depth":596,"text":12057},{"id":14232,"depth":596,"text":14235},{"id":14285,"depth":596,"text":14288},{"id":14311,"depth":596,"text":14314},{"id":14355,"depth":596,"text":14358},{"id":14392,"depth":596,"text":14395},{"id":14432,"depth":596,"text":14435},{"id":4459,"depth":596,"text":4460},"2025-04-29","See how home services businesses use handwritten direct mail to build local trust, increase responses, and win more jobs.","https:\u002F\u002Fcdn.prod.website-files.com\u002F6620e04cc8e4839a48c29fbf\u002F6810b1cdbafcde8f368400f2_contents.png",{},"\u002Fblog\u002Fbeyond-flyers-how-home-services-win-local-markets-with-handwritten-direct-mail",{"title":13836,"description":14510},"beyond-flyers-how-home-services-win-local-markets-with-handwritten-direct-mail","blog\u002Fbeyond-flyers-how-home-services-win-local-markets-with-handwritten-direct-mail","Boost local marketing for home services with handwritten direct mail - 10-15% response rates, lower costs, and stronger neighborhood trust.","6810b2942a657dcec8346c11","9cmNC4yvmIfcPOLX7sCyQy_9m45AnBQLMtw9a2S77Vs",{"id":14521,"title":14522,"blog_updated_date":7,"blog_updated_date_display":7,"body":14523,"category":6817,"date":15308,"date_display":7,"description":15309,"essential_reading":640,"extension":641,"image":15310,"image_alt":15311,"meta":15312,"name":7,"navigation":646,"path":15313,"pillar":7,"scheduled_publish_date":7,"seo":15314,"slug":15315,"status":652,"stem":15316,"summary":15317,"webflow_html_path":7,"webflow_item_id":15318,"__hash__":15319},"blog\u002Fblog\u002Fthe-personal-touch-how-handwritten-communication-drives-non-profit-success.md","The Personal Touch: How Handwritten Communication Drives Non-Profit Success",{"type":9,"value":14524,"toc":15285},[14525,14528,14531,14545,14548,14554,14563,14566,14575,14579,14592,14595,14598,14604,14607,14610,14612,14625,14634,14641,14647,14656,14659,14662,14676,14679,14685,14688,14694,14697,14711,14717,14720,14734,14740,14743,14751,14754,14757,14763,14766,14769,14772,14778,14781,14819,14825,14828,14863,14869,14872,14915,14921,14924,14973,14976,14980,14982,14989,14992,15014,15017,15030,15033,15047,15050,15058,15062,15064,15068,15082,15086,15099,15103,15105,15119,15123,15125,15157,15160,15166,15171,15176,15180,15191,15194,15200,15207,15210,15218,15221,15229,15232,15240,15243,15247,15250,15269,15272,15276,15279,15282],[12,14526,14527],{},"Today's charities and nonprofits face unprecedented challenges in donor engagement. With direct mail accounting for 92% of donor revenue yet standard communications failing to create meaningful connections, organizations need innovative approaches to stand out and build authentic relationships with supporters.",[12,14529,14530],{},"Handwritten communication offers a powerful solution with extraordinary metrics:",[43,14532,14533,14536,14539,14542],{},[46,14534,14535],{},"346x multiplier in response rates compared to standard direct mail",[46,14537,14538],{},"99% open rates for handwritten communications",[46,14540,14541],{},"45% higher second-gift conversion rates",[46,14543,14544],{},"28% larger gift sizes",[12,14546,14547],{},"This blog explores how personalized handwritten communication can transform your donor relationships, provide authentic engagement at scale, and ultimately drive non-profit success in an increasingly challenging fundraising environment.",[63,14549,14551],{"id":14550},"the-donor-retention-crisis",[39,14552,14553],{},"The Donor Retention Crisis",[12,14555,14556,14557,14562],{},"The nonprofit sector is experiencing a troubling trend: ",[31,14558,14561],{"href":14559,"rel":14560},"https:\u002F\u002Fafpglobal.org\u002Fsites\u002Fdefault\u002Ffiles\u002Fattachments\u002Fgeneric\u002FFEP2019AnnualSurveyReport.pdf",[553],"donor retention rates have dropped from 43% in 2010 to just 38% in 2019, according to the Fundraising Effectiveness Project. ","Organizations in the UK face even greater challenges, with retention hovering around 45%. These statistics represent a real crisis for organizations dependent on consistent donor support.",[12,14564,14565],{},"Only about 20% of first-time donors make a second gift. Replacing lost donors costs 3-4 times more than retaining existing ones. The average donor supports just 2.5 organizations but receives solicitations from more than a dozen. This mathematical reality creates significant pressure on nonprofits to stand out and build meaningful relationships.",[12,14567,14568,14569,14574],{},"\"Despite the proliferation of digital channels, ",[31,14570,14573],{"href":14571,"rel":14572},"https:\u002F\u002Finstitute.blackbaud.com\u002Fresources\u002Ffifth-annual-charitable-giving-report",[553],"direct mail still accounts for 79% of all donations,\" reports Blackbaud's Target Analytics Group",". Even among the 10% of donors who prefer to give online, many are driven there by direct mail fund appeals they received first.",[63,14576,14577],{"id":13923},[39,14578,13926],{},[12,14580,14581,548,14586,14591],{},[31,14582,14585],{"href":14583,"rel":14584},"https:\u002F\u002Fneonone.com\u002Fresources\u002Fblog\u002Fnonprofit-email-benchmarks\u002F",[553],"Standard thank-you emails achieve only around than 28% open rates, and less than 4% click through rates according to The Nonprofit Email Report by",[31,14587,14590],{"href":14588,"rel":14589},"https:\u002F\u002Fneonone.com\u002Fresources\u002Fblog\u002Fnonprofit-email-benchmarks\u002F#:~:text=When%20your%20open%20rate%20is,email%20open%20rate%20is%2028.59%25.",[553],"Neon One."," Generic communications fail to create the emotional connection that motivates continued giving. And traditional direct mail with mass graphics doesn't feel personal enough to get opened.",[12,14593,14594],{},"The root of the problem is clear: in an age of automation and digital saturation, most communications lack the personal touch that makes donors feel genuinely appreciated and connected to your cause.",[12,14596,14597],{},"Research consistently shows that 84% of donors say personalization affects their giving decisions. Many organizations attempt to bridge this gap by manually handwriting notes, but this approach doesn't scale beyond a handful of VIP donors. Others default to lower-quality mass mailings that consume significant portions of their limited budgets with diminishing returns.",[63,14599,14601],{"id":14600},"understanding-donor-psychology",[39,14602,14603],{},"Understanding Donor Psychology",[12,14605,14606],{},"Unlike commercial customers who exchange money for tangible benefits, donors give based on emotional connection rather than transactional value. Their primary motivation is making a difference and being acknowledged for it.",[12,14608,14609],{},"When donors receive a handwritten note, it signals genuine appreciation and personal recognition. This acknowledgment fulfills a fundamental psychological need: to be seen, valued, and affirmed.",[12,14611,13956],{},[43,14613,14614,14616,14619,14622],{},[46,14615,13961],{},[46,14617,14618],{},"\"Your contribution is personally meaningful to us\"",[46,14620,14621],{},"\"We see you as an individual, not just a donor number\"",[46,14623,14624],{},"\"We value our relationship beyond the transaction\"",[12,14626,14627,14628,14633],{},"The impact of personalization is striking. ",[31,14629,14632],{"href":14630,"rel":14631},"https:\u002F\u002Fburksblog.com\u002Fpowerful-thank-you-letters\u002F",[553],"Donors feel three times more connected to organizations that acknowledge them personally, according to Penelope Burk's donor research."," Personalized communications result in 23% higher response rates, and donors who receive them give on average 15% more per year.",[14635,14636,14638],"h1",{"id":14637},"the-power-of-handwritten-communication",[39,14639,14640],{},"The Power of Handwritten Communication",[63,14642,14644],{"id":14643},"compelling-evidence-from-the-american-heart-association-study",[39,14645,14646],{},"Compelling Evidence from the American Heart Association Study",[12,14648,14649,14650,14655],{},"The case for handwritten communication is remarkably strong, as demonstrated by the ",[31,14651,14654],{"href":14652,"rel":14653},"https:\u002F\u002Fwww.researchgate.net\u002Fprofile\u002FFrank-Dickerson-2\u002Fpublication\u002F383413956_American_Heart_Association_Case\u002Flinks\u002F66cc1c3cc2eaa50023187ec8\u002FAmerican-Heart-Association-Case.pdf",[553],"American Heart Association's comprehensive study"," spanning over one million households. This landmark research provides definitive evidence of the effectiveness of personalized handwriting approaches in direct mail campaigns.",[12,14657,14658],{},"In one particularly revealing test segment of 25,000 pieces, mail personalized with computer-simulated handwriting increased response rates by an astonishing 346% compared to standard double-window envelope letters. While the average gift declined slightly by 4%, the gross income increased by 331%, demonstrating the overwhelming effectiveness of this approach in reconnecting with lapsed donors.",[12,14660,14661],{},"Perhaps the most surprising finding was that computer-simulated handwriting actually outperformed genuine handwriting across all key metrics:",[43,14663,14664,14667,14670,14673],{},[46,14665,14666],{},"Response rate increased 108%",[46,14668,14669],{},"Average gift increased 105%",[46,14671,14672],{},"Gross income increased 113%",[46,14674,14675],{},"Net income increased 126%",[12,14677,14678],{},"This unexpected outcome likely stems from the consistent quality of the computer-simulated handwriting, which maintained the authentic look of real handwriting while eliminating variations in legibility or fatigue that can occur with manually written notes.",[63,14680,14682],{"id":14681},"detailed-results-three-critical-test-segments",[39,14683,14684],{},"Detailed Results: Three Critical Test Segments",[12,14686,14687],{},"The American Heart Association's research specifically focused on three 50,000-record segments, each revealing compelling insights about handwritten communication strategies:",[86,14689,14691],{"id":14690},"test-1-real-vs-simulated-handwriting",[39,14692,14693],{},"Test 1: Real vs. Simulated Handwriting",[12,14695,14696],{},"In a note card-style renewal campaign comparing real human handwriting against computer-simulated handwriting, the simulated approach demonstrated superior performance:",[43,14698,14699,14702,14705,14708],{},[46,14700,14701],{},"Response rate: 9.10% vs. 8.45% (8% increase)",[46,14703,14704],{},"Average gift: $86.20 vs. $82.22 (5% increase)",[46,14706,14707],{},"Gross income: $196,015 vs. $173,639 (13% increase)",[46,14709,14710],{},"Net income: $167,515 vs. $132,889 (26% increase)",[86,14712,14714],{"id":14713},"test-2-premium-offers-vs-handwritten-approach",[39,14715,14716],{},"Test 2: Premium Offers vs. Handwritten Approach",[12,14718,14719],{},"When comparing a standard premium offer (free box of greeting cards) against the same note card with computer-simulated handwriting, the handwritten approach dramatically outperformed the traditional premium:",[43,14721,14722,14725,14728,14731],{},[46,14723,14724],{},"Response rate: 11.09% vs. 8.02% (38% increase)",[46,14726,14727],{},"Average gift: $22.67 vs. $21.04 (8% increase)",[46,14729,14730],{},"Gross income: $62,854 vs. $42,187 (49% increase)",[46,14732,14733],{},"Net income: $34,354 vs. $13,616 (152% increase)",[86,14735,14737],{"id":14736},"test-3-handwritten-notes-vs-standard-renewal-letters",[39,14738,14739],{},"Test 3: Handwritten Notes vs. Standard Renewal Letters",[12,14741,14742],{},"The most dramatic results emerged when comparing handwritten note cards against standard double-window envelope economy-style renewal letters sent to lapsed donors:",[43,14744,14745,14748],{},[46,14746,14747],{},"Response rate: 5.89% vs. 1.70% (246% increase)",[46,14749,14750],{},"Gross income: $33,091 vs. $10,007 (231% increase)",[12,14752,14753],{},"While the net income was slightly lower in this third test, the dramatic increase in donor reactivation provided greater value for long-term relationship building than immediate financial return.",[12,14755,14756],{},"These comprehensive results conclusively demonstrate that personalized handwritten communications - particularly computer-simulated versions that maintain consistency and quality - significantly outperform traditional approaches in driving donor engagement and fundraising success.",[14635,14758,14760],{"id":14759},"handwritten-communication-strategy",[39,14761,14762],{},"Handwritten Communication Strategy",[12,14764,14765],{},"Implementing handwritten communication doesn't require an immediate organization-wide rollout. Begin with controlled A\u002FB testing to quantify the impact compared to your current approaches:",[12,14767,14768],{},"Start by defining clear test groups, selecting a portion of your donor base (perhaps 200-500 donors) and dividing them into test and control groups. Use similar messaging across both channels with appropriate format adaptations, then track key metrics for both groups over 60-90 days. This methodical approach provides concrete data to support broader implementation and helps secure buy-in from leadership and budget stakeholders.",[12,14770,14771],{},"Not all donors require the same approach. A strategic handwritten communication program targets different segments with tailored approaches:",[63,14773,14775],{"id":14774},"vip-donors-10000-annual-giving",[39,14776,14777],{},"VIP Donors ($10,000+ Annual Giving)",[12,14779,14780],{},"VIP donors represent your organization's most significant supporters and require the highest level of personalization. For these donors:",[43,14782,14783,14789,14795,14801,14807,14813],{},[46,14784,14785,14788],{},[39,14786,14787],{},"Frequency",": Schedule quarterly handwritten touchpoints, plus additional notes for birthdays, anniversaries, and special events",[46,14790,14791,14794],{},[39,14792,14793],{},"Content Specificity",": Reference their exact gift amounts, programs funded, and impact metrics (e.g., \"Your $25,000 gift to our children's literacy program provided 1,837 books to underserved schools\")",[46,14796,14797,14800],{},[39,14798,14799],{},"Personal Elements",": Include specific references to previous conversations, events they've attended, or family members they've mentioned",[46,14802,14803,14806],{},[39,14804,14805],{},"Signatories",": Rotate between your Executive Director, Board Chair, and Program Directors directly overseeing initiatives they fund",[46,14808,14809,14812],{},[39,14810,14811],{},"Material Quality",": Use premium cardstock (32lb minimum) with embossed organizational letterhead and hand-addressed envelopes",[46,14814,14815,14818],{},[39,14816,14817],{},"Follow-up",": Include a personal cell phone number for direct access and schedule a follow-up call within 7-10 days of delivery",[63,14820,14822],{"id":14821},"mid-level-regular-donors-1000-9999-annual-giving",[39,14823,14824],{},"Mid-Level Regular Donors ($1,000-$9,999 Annual Giving)",[12,14826,14827],{},"These reliable supporters form the backbone of your funding base and benefit from consistent recognition:",[43,14829,14830,14835,14840,14846,14852,14858],{},[46,14831,14832,14834],{},[39,14833,14787],{},": Send handwritten notes biannually, plus acknowledgment of milestone anniversaries (3, 5, 10 years of giving)",[46,14836,14837,14839],{},[39,14838,14793],{},": Highlight program-specific updates (e.g., \"The women's shelter you've supported for five years just expanded to accommodate 12 additional families\")",[46,14841,14842,14845],{},[39,14843,14844],{},"Segment Further",": Sub-divide by giving method - monthly sustainers require different messaging than annual givers",[46,14847,14848,14851],{},[39,14849,14850],{},"Recognition Elements",": Reference their exact giving history (e.g., \"As a loyal supporter since 2018, your contributions totaling $6,750 have helped us...\")",[46,14853,14854,14857],{},[39,14855,14856],{},"Suggested Next Step",": Include a specific, personalized invitation to increase monthly giving by a modest amount or join a specific program",[46,14859,14860,14862],{},[39,14861,14805],{},": Program managers or development officers with whom they've had direct contact",[63,14864,14866],{"id":14865},"first-time-donors-any-amount",[39,14867,14868],{},"First-Time Donors (Any Amount)",[12,14870,14871],{},"First impressions are critical for donor retention and development:",[43,14873,14874,14880,14886,14892,14898,14904,14909],{},[46,14875,14876,14879],{},[39,14877,14878],{},"Timing",": Send a handwritten welcome note within 48 hours of their first donation",[46,14881,14882,14885],{},[39,14883,14884],{},"Onboarding Sequence",": Follow with a three-part handwritten communication series at 30, 60, and 90 days",[46,14887,14888,14891],{},[39,14889,14890],{},"Educational Content",": Each note should highlight different aspects of your organization (e.g., history, impact metrics, upcoming initiatives)",[46,14893,14894,14897],{},[39,14895,14896],{},"Call to Action",": Include a specific next engagement opportunity—volunteer day, facility tour, or online webinar",[46,14899,14900,14903],{},[39,14901,14902],{},"Psychological Elements",": Use language that immediately positions them as part of your community (\"As a member of our family...\")",[46,14905,14906,14908],{},[39,14907,14805],{},": First note from Executive Director, follow-ups from team members they would interact with based on their indicated interests",[46,14910,14911,14914],{},[39,14912,14913],{},"Conversion Path",": Final note in sequence should include a gentle invitation to consider monthly giving with specific impact amounts",[63,14916,14918],{"id":14917},"lapsed-donors-no-gift-in-18-months",[39,14919,14920],{},"Lapsed Donors (No Gift in 18+ Months)",[12,14922,14923],{},"Re-engagement requires acknowledgment of the relationship pause and compelling reasons to return:",[43,14925,14926,14932,14938,14944,14950,14956,14962,14967],{},[46,14927,14928,14931],{},[39,14929,14930],{},"Segmentation Approach",": Divide lapsed donors by previous giving level and duration of support before lapse",[46,14933,14934,14937],{},[39,14935,14936],{},"Research Component",": Before writing, research their last engagement points and reasons for possible lapse (economic factors, program changes)",[46,14939,14940,14943],{},[39,14941,14942],{},"Content Strategy",": Structure as a three-part \"We've missed you\" campaign with specific progress updates since their last involvement",[46,14945,14946,14949],{},[39,14947,14948],{},"Tangible Demonstration",": Include a small artifact showing impact achieved during their absence (simple infographic or photo)",[46,14951,14952,14955],{},[39,14953,14954],{},"Barrier Removal",": Acknowledge potential reasons for lapse without placing blame (\"We understand circumstances change...\")",[46,14957,14958,14961],{},[39,14959,14960],{},"Re-entry Options",": Offer multiple re-engagement pathways at varying commitment levels, including non-financial options",[46,14963,14964,14966],{},[39,14965,14805],{},": Someone they previously interacted with, or if unknown, a peer donor with similar giving history",[46,14968,14969,14972],{},[39,14970,14971],{},"Success Metrics",": Track not just reactivation rates but time-to-conversion after receiving handwritten communications",[12,14974,14975],{},"By tailoring your handwritten communication strategy to these specific donor segments with detailed, personalized approaches, you'll maximize the effectiveness of this high-touch engagement method while efficiently allocating resources to the donors most likely to respond to each approach.",[63,14977,14978],{"id":12056},[39,14979,12057],{},[12,14981,14159],{},[43,14983,14984],{},[46,14985,14986,14988],{},[39,14987,14166],{}," based on your organization's needs:",[12,14990,14991],{},"Donor acknowledgments",[43,14993,14994,14997,15000,15003,15006,15009],{},[46,14995,14996],{},"Major gift solicitations",[46,14998,14999],{},"Event follow-ups",[46,15001,15002],{},"Volunteer recognition",[46,15004,15005],{},"Renewal outreach",[46,15007,15008],{},"Reactivation campaigns",[46,15010,15011,15013],{},[39,15012,14189],{}," that has:",[12,15015,15016],{},"A specific donor segment or campaign focus",[43,15018,15019,15021,15023,15025],{},[46,15020,14193],{},[46,15022,14196],{},[46,15024,14199],{},[46,15026,15027,15029],{},[39,15028,14204],{}," that offers:",[12,15031,15032],{},"Authentic handwriting appearance",[43,15034,15035,15037,15039,15042],{},[46,15036,14208],{},[46,15038,14211],{},[46,15040,15041],{},"Proven experience with nonprofits",[46,15043,15044,15046],{},[39,15045,14219],{}," by:",[12,15048,15049],{},"Ensuring clean, updated donor information",[43,15051,15052,15054,15056],{},[46,15053,14223],{},[46,15055,14226],{},[46,15057,14229],{},[63,15059,15060],{"id":14232},[39,15061,14235],{},[12,15063,14238],{},[12,15065,15066],{},[39,15067,14243],{},[43,15069,15070,15072,15075,15077,15080],{},[46,15071,14248],{},[46,15073,15074],{},"Include specific references to the donor's history or impact",[46,15076,14254],{},[46,15078,15079],{},"Focus on the donor, not the organization",[46,15081,14260],{},[12,15083,15084],{},[39,15085,14265],{},[43,15087,15088,15091,15093,15095,15097],{},[46,15089,15090],{},"Overuse marketing language or jargon",[46,15092,14273],{},[46,15094,14276],{},[46,15096,14279],{},[46,15098,14282],{},[63,15100,15101],{"id":14285},[39,15102,14288],{},[12,15104,14291],{},[43,15106,15107,15109,15112,15114,15117],{},[46,15108,14296],{},[46,15110,15111],{},"Broaden recipient groups by extending to more donor segments",[46,15113,14302],{},[46,15115,15116],{},"Integrate triggers based on donor behaviors",[46,15118,14308],{},[63,15120,15121],{"id":14311},[39,15122,14314],{},[12,15124,14317],{},[43,15126,15127,15133,15139,15145,15151],{},[46,15128,15129,15132],{},[39,15130,15131],{},"Donation Frequency:"," Donors receiving handwritten notes give 1.3x more often",[46,15134,15135,15138],{},[39,15136,15137],{},"Retention Impact:"," 45% higher second-gift conversion rates",[46,15140,15141,15144],{},[39,15142,15143],{},"Gift Size:"," 28% larger donations on average",[46,15146,15147,15150],{},[39,15148,15149],{},"Lifetime Value:"," 3.2x increase in donor lifetime value",[46,15152,15153,15156],{},[39,15154,15155],{},"Referral Rate:"," 2.5x higher donor referral rates",[12,15158,15159],{},"These metrics demonstrate how the initial engagement translates to tangible financial impact for your organization.",[63,15161,15163],{"id":15162},"featured-case-study-young-lives-vs-cancer",[39,15164,15165],{},"Featured Case Study: Young Lives vs Cancer",[12,15167,15168,15170],{},[39,15169,12201],{}," Young Lives vs Cancer needed to create better donor\u002Ffundraiser connections at scale. The charity was attempting to handwrite cards manually in their office but couldn't produce at volume.",[12,15172,15173,15175],{},[39,15174,12207],{}," Implemented handwritten communications that were indistinguishable from manual handwriting. Campaign creation took less than an hour, including creating design through template editor, uploading brand assets, selecting card style and layout, uploading data via CSV, and accepting the quote.",[12,15177,15178],{},[39,15179,12246],{},[43,15181,15182,15185,15188],{},[46,15183,15184],{},"10.7% renewal rate from fundraisers year-over-year",[46,15186,15187],{},"$213,500 raised from repeat marathon runners",[46,15189,15190],{},"100+ hours saved in staff time",[12,15192,15193],{},"\"We are continuing to use this approach as our supporters really, really love the cards! Reading the responses, it was like Christmas had arrived here at the office,\" reported Sarah Manion, Events Lead.",[63,15195,15197],{"id":15196},"the-economics-of-donor-retention",[39,15198,15199],{},"The Economics of Donor Retention",[12,15201,14398,15202,15206],{},[31,15203,15205],{"href":14401,"rel":15204},[553],"\"Zero Defections,\" by Harvard's W. Earl Sasser and Fredrick Reichheld"," that dramatically illustrates how income grows exponentially by treating customers well. Their research across 100 organizations found:",[12,15208,15209],{},"By cutting customer losses in half:",[43,15211,15212,15215],{},[46,15213,15214],{},"Duration of customer lifetime doubled",[46,15216,15217],{},"Relationship lifetime income increased 55%",[12,15219,15220],{},"By cutting customer losses 5% more:",[43,15222,15223,15226],{},[46,15224,15225],{},"Duration of customer lifetime doubled again",[46,15227,15228],{},"Relationship lifetime increased 75%",[12,15230,15231],{},"When comparing the cost of acquiring new customers versus maintaining current ones:",[43,15233,15234,15237],{},[46,15235,15236],{},"It costs 5 times more to win a new customer than sell to a current one",[46,15238,15239],{},"It costs $280 to acquire a new customer but only $57 to make a sale to a current one",[12,15241,15242],{},"These same principles apply directly to donor relationships in the nonprofit and charity sector. Personalized handwritten communication represents one of the most effective ways to reduce donor \"defections\" and increase lifetime value.",[63,15244,15245],{"id":14432},[39,15246,14435],{},[12,15248,15249],{},"Ready to see the impact for yourself? Here's a straightforward testing framework to implement in your organization:",[43,15251,15252,15255,15257,15259,15261,15264,15267],{},[46,15253,15254],{},"Select a donor segment (200-500 donors recommended)",[46,15256,14446],{},[46,15258,14449],{},[46,15260,14452],{},[46,15262,15263],{},"Track key metrics for both groups over 60-90 days",[46,15265,15266],{},"Calculate the difference in response rate, donations, and engagement",[46,15268,14461],{},[12,15270,15271],{},"To secure budget approval, start with the data from your initial tests or industry benchmarks, calculate the ROI based on improved retention and increased giving, compare costs with current direct mail and staff time for manual writing, and present case studies from similar organizations.",[63,15273,15274],{"id":4459},[39,15275,4460],{},[12,15277,15278],{},"In an increasingly digital world, the power of personal connection has never been more valuable. Handwritten communication offers nonprofits a unique opportunity to cut through the noise, create authentic donor relationships, and ultimately drive the sustainable funding needed to fulfill their missions.",[12,15280,15281],{},"With extraordinary metrics like significantly higher response rates, improved retention, and substantially increased lifetime donor value, the case for handwritten communication is compelling. By thoughtfully implementing this approach within your broader donor engagement strategy, you create a foundation for stronger donor loyalty and more consistent financial support.",[12,15283,15284],{},"The personal touch doesn't just feel good - it delivers measurable results that transform how supporters experience their relationship with your organization. In the challenging landscape of nonprofit fundraising, this authentic connection may be the most valuable asset you can develop.",{"title":595,"searchDepth":596,"depth":596,"links":15286},[15287,15288,15289,15290,15291,15296,15297,15298,15299,15300,15301,15302,15303,15304,15305,15306,15307],{"id":14550,"depth":596,"text":14553},{"id":13923,"depth":596,"text":13926},{"id":14600,"depth":596,"text":14603},{"id":14643,"depth":596,"text":14646},{"id":14681,"depth":596,"text":14684,"children":15292},[15293,15294,15295],{"id":14690,"depth":601,"text":14693},{"id":14713,"depth":601,"text":14716},{"id":14736,"depth":601,"text":14739},{"id":14774,"depth":596,"text":14777},{"id":14821,"depth":596,"text":14824},{"id":14865,"depth":596,"text":14868},{"id":14917,"depth":596,"text":14920},{"id":12056,"depth":596,"text":12057},{"id":14232,"depth":596,"text":14235},{"id":14285,"depth":596,"text":14288},{"id":14311,"depth":596,"text":14314},{"id":15162,"depth":596,"text":15165},{"id":15196,"depth":596,"text":15199},{"id":14432,"depth":596,"text":14435},{"id":4459,"depth":596,"text":4460},"2025-04-17","Learn how nonprofits can use handwritten communication to improve donor engagement, retention, and second-gift conversion.","https:\u002F\u002Fcdn.prod.website-files.com\u002F6620e04cc8e4839a48c29fbf\u002F6800d11e190a358687491655_contents.png","THE PERSONAL TOUCH: HOW HANDWRITTEN COMMUNICATION DRIVES NON-PROFIT SUCCESS",{},"\u002Fblog\u002Fthe-personal-touch-how-handwritten-communication-drives-non-profit-success",{"title":14522,"description":15309},"the-personal-touch-how-handwritten-communication-drives-non-profit-success","blog\u002Fthe-personal-touch-how-handwritten-communication-drives-non-profit-success","Boost nonprofit donor retention with handwritten communications that deliver 346x higher response rates and 45% better second-gift conversions. Learn how to implement authentic engagement at scale.","6800d1a61311f250cec800cb","KadSU4ESwk8Xo1N6iJAFCH77j-4EMBhH5YEtS_VWmDQ",{"id":15321,"title":15322,"blog_updated_date":7,"blog_updated_date_display":7,"body":15323,"category":15782,"date":15783,"date_display":7,"description":15784,"essential_reading":640,"extension":641,"image":15785,"image_alt":15322,"meta":15786,"name":7,"navigation":646,"path":15787,"pillar":7,"scheduled_publish_date":7,"seo":15788,"slug":15789,"status":652,"stem":15790,"summary":15791,"webflow_html_path":7,"webflow_item_id":15792,"__hash__":15793},"blog\u002Fblog\u002Fbeyond-digital-fatigue-how-smart-retailers-are-winning-with-handwritten-direct-mail.md","Beyond Digital Fatigue: How Smart Retailers Are Winning with Handwritten Direct Mail",{"type":9,"value":15324,"toc":15746},[15325,15328,15333,15336,15339,15342,15356,15359,15363,15366,15369,15372,15386,15389,15392,15395,15399,15402,15405,15408,15412,15415,15419,15422,15426,15429,15433,15436,15439,15443,15446,15460,15463,15466,15469,15473,15476,15480,15483,15486,15490,15493,15497,15500,15504,15507,15510,15514,15517,15521,15524,15528,15531,15535,15538,15541,15545,15548,15551,15554,15557,15561,15565,15570,15575,15579,15593,15596,15600,15603,15606,15609,15613,15616,15619,15622,15626,15629,15673,15677,15680,15682,15685,15689,15692,15696,15699,15703,15706,15709,15713,15716,15719,15723,15726,15729,15732,15735,15738],[12,15326,15327],{},"In today's digital landscape, breaking through the noise to capture your prospect's attention is more challenging than ever. Emails get lost in crowded inboxes, digital ads are often ignored, and cold calls can feel intrusive. So, how do you stand out and make a meaningful connection with your target accounts?",[12,15329,15330],{},[39,15331,15332],{},"This isn't just about making contact; it's about making a real connection.",[12,15334,15335],{},"Ask any marketer today about their biggest challenge, and you'll likely hear the same answer: getting noticed. In today's crowded marketplace, retailers and e-commerce companies continue investing in direct mail as a core marketing channel. But let's face it - the effectiveness of traditional approaches has taken a hit as consumers face an overwhelming barrage of marketing messages everywhere they turn.",[12,15337,15338],{},"Think about your own experience. We're bombarded with ads constantly - on our phones, in our email inboxes, across social media feeds, and in our physical mailboxes. Research suggests the average person now encounters between 6,000 to 10,000 ads daily. Is it any wonder we've developed mental filters to tune most of this out?",[12,15340,15341],{},"This marketing fatigue problem has only gotten worse recently:",[43,15343,15344,15347,15350,15353],{},[46,15345,15346],{},"Digital privacy changes: Apple's iOS updates and cookie deprecation have thrown a wrench in targeting capabilities",[46,15348,15349],{},"Email deliverability challenges: Spam filters are getting smarter, meaning fewer marketing emails actually reach the inbox",[46,15351,15352],{},"Skyrocketing acquisition costs: Remember when digital ads were affordable? PPC and social media costs keep climbing while effectiveness plateaus",[46,15354,15355],{},"Diminishing engagement: Traditional direct mail pieces get lost among bills and flyers, often landing straight in the recycling bin",[12,15357,15358],{},"Here's what we've been asking ourselves: What if there was a way to cut through all this noise and connect with customers on a more fundamental, emotional level? What if we could tap into the unconscious bias that makes people notice certain communications while filtering others out?",[63,15360,15362],{"id":15361},"the-handwritten-direct-mail-solution","The Handwritten Direct Mail Solution",[12,15364,15365],{},"That's where handwritten direct mail comes in. It offers something genuinely different - a tangible, personal touch that stands out in our digital-first world. Picture this: Your customer sorts through their mail, and something immediately catches their eye - an envelope or postcard with handwriting that looks like it was personally crafted just for them.",[12,15367,15368],{},"This isn't about trying to trick anyone. It's about understanding how people naturally process information. Think about it - how often do you receive handwritten mail these days? Maybe on your birthday or during the holidays? That rarity is precisely what triggers immediate attention and creates an emotional connection.",[12,15370,15371],{},"The power of handwritten mail works because it:",[43,15373,15374,15377,15380,15383],{},[46,15375,15376],{},"Bypasses those unconscious filters: Our brains automatically separate handwritten mail from obvious marketing materials",[46,15378,15379],{},"Creates a genuine emotional response: When someone thinks a person took the time to write to them, it fosters appreciation",[46,15381,15382],{},"Stays around longer: Unlike emails that disappear with a click, handwritten pieces often get kept for weeks or even months",[46,15384,15385],{},"Drives measurable action: Combined with modern tracking tools, these pieces deliver impressive conversion rates",[12,15387,15388],{},"Imagine this scenario: Your customer collects their mail and flips through the stack. They immediately spot a handwritten envelope with a real stamp. It feels personal - who could it be from? They open it and find a message clearly explaining your value proposition. At this point, you've already won. You've shifted your communication from \"marketing material\" to \"personal correspondence\" and captured their attention.",[12,15390,15391],{},"Even if they don't take immediate action, many people keep these notes. Later, when they see an email from you, they'll recognize your brand from the handwritten piece. This creates a connection that purely digital channels struggle to achieve.",[12,15393,15394],{},"Most importantly, handwritten mail delivers what today's marketers desperately need: attention in an attention-scarce world.",[63,15396,15398],{"id":15397},"why-retailers-are-adding-handwritten-direct-mail","Why Retailers Are Adding Handwritten Direct Mail",[12,15400,15401],{},"You're probably already investing in various marketing channels. The question isn't whether you're using direct mail - it's whether your direct mail is still delivering the results you need as consumer behavior evolves.",[12,15403,15404],{},"Think about how you sort your own mail. Those bright, colorful postcards with bold promotional messaging immediately signal \"marketing material,\" triggering your filtering mechanism. But a handwritten note? That gets opened first every time.",[12,15406,15407],{},"Here's how retailers are using handwritten direct mail to drive real results:",[86,15409,15411],{"id":15410},"_1-first-time-to-second-time-conversion","1. First-Time to Second-Time Conversion",[12,15413,15414],{},"We all know acquiring new customers is expensive (and getting pricier). But turning first-time buyers into repeat customers dramatically boosts their lifetime value. A handwritten thank-you note with a personalized offer drives repeat purchases at significantly higher rates than email follow-ups alone.",[86,15416,15418],{"id":15417},"_2-high-value-customer-retention","2. High-Value Customer Retention",[12,15420,15421],{},"Your top customers likely generate a disproportionate amount of your revenue. Personalized, handwritten communications make these valuable customers feel genuinely appreciated, increasing both loyalty and spending over time.",[86,15423,15425],{"id":15424},"_3-seasonal-and-time-based-offers","3. Seasonal and Time-Based Offers",[12,15427,15428],{},"During competitive shopping periods like holidays or back-to-school, handwritten invitations to exclusive events or early access offers cut through the avalanche of promotional emails and catalogs hitting your customers.",[86,15430,15432],{"id":15431},"_4-re-engagement-campaigns","4. Re-Engagement Campaigns",[12,15434,15435],{},"For those customers who've gone quiet - no longer opening emails or responding to digital retargeting - a handwritten note can rekindle the relationship and bring them back to your store or website.",[12,15437,15438],{},"The great thing about modern handwritten mail solutions is they combine the emotional impact of personal communication with the scale, automation, and tracking capabilities you need for serious marketing campaigns.",[63,15440,15442],{"id":15441},"breaking-through-unconscious-bias","Breaking Through Unconscious Bias",[12,15444,15445],{},"Understanding why handwritten mail works means looking at how our brains process information. When people check their mail, they make instant decisions based on visual cues:",[43,15447,15448,15451,15454,15457],{},[46,15449,15450],{},"Bright colors and bold text: \"That's just marketing material\"",[46,15452,15453],{},"Standard window envelopes: \"Probably bills or statements\"",[46,15455,15456],{},"Bulk mail indicators: \"Mass marketing - not for me specifically\"",[46,15458,15459],{},"Handwritten addresses: \"Personal communication - I should look at this\"",[12,15461,15462],{},"This sorting happens unconsciously, before rational thought kicks in. It's similar to how we navigate store aisles with predetermined patterns, or how certain scents in retail environments trigger specific behaviors.",[12,15464,15465],{},"Consider brands like Oatly, whose retail packaging deliberately broke category norms to stand out on shelves. Handwritten mail accomplishes the same psychological pattern interruption in the mailbox.",[12,15467,15468],{},"By presenting your message in a format that triggers the \"personal\" rather than \"promotional\" mental category, handwritten mail gains the crucial advantage of actually being seen and considered.",[63,15470,15472],{"id":15471},"a-scalable-fully-integrated-solution","A Scalable, Fully Integrated Solution",[12,15474,15475],{},"You might be thinking, \"This sounds great, but how could we possibly send handwritten notes to thousands of customers?\" That's where modern technology comes in. Today's handwritten mail solutions have evolved far beyond old limitations.",[86,15477,15479],{"id":15478},"authentic-handwriting-technology","Authentic Handwriting Technology",[12,15481,15482],{},"The secret sauce is AI-powered technology that creates genuinely authentic-looking handwriting. With over 20 different styles to choose from, you can select handwriting that matches your brand voice. The clever part? Sophisticated algorithms ensure no two pieces look identical, with natural variations in each character and connecting stroke.",[12,15484,15485],{},"The technology analyzes how letters connect with neighboring characters and maintains natural sentence flow and curvature. Even if you sent the exact same message to two neighbors, each would appear individually written - much like how a store manager might write with a consistent but slightly varying style when sending multiple notes.",[86,15487,15489],{"id":15488},"flexible-format-options","Flexible Format Options",[12,15491,15492],{},"Depending on what you're trying to achieve, you can choose from several formats: cost-effective 4x6 postcards for broader campaigns, standard 5x7 postcards with more writing space, greeting cards in envelopes for a premium feel and privacy, or folded cards for longer messages and seasonal promotions. All these use premium, textured paper stocks that enhance the tactile experience and ensure the handwriting doesn't look suspiciously perfect.",[86,15494,15496],{"id":15495},"seamless-integration","Seamless Integration",[12,15498,15499],{},"These solutions connect right into your existing tech stack - they work with e-commerce platforms like Shopify, Magento, and Salesforce Commerce Cloud. They integrate with marketing platforms like Klaviyo for trigger-based sending and play nice with ERP systems like NetSuite and Bright Pearl. API access means you can develop custom workflows if needed.",[86,15501,15503],{"id":15502},"production-at-scale","Production at Scale",[12,15505,15506],{},"Even when sending thousands of pieces, quality isn't compromised. You can choose real stamps for the most authentic presentation, digital stamp alternatives for cost-effectiveness at higher volumes, or pre-canceled postage for US campaigns. Automated address verification and postal optimization ensure reliable delivery.",[12,15508,15509],{},"Despite all this automation, each piece maintains what makes handwritten communication special - unique variations in writing, natural ink flow, and the personal touch that printed materials simply can't replicate.",[63,15511,15513],{"id":15512},"data-driven-attribution-and-roi-measurement","Data-Driven Attribution and ROI Measurement",[12,15515,15516],{},"One historical challenge with direct mail has been tracking its effectiveness. Modern handwritten mail solutions solve this through smart tracking mechanisms.",[86,15518,15520],{"id":15519},"direct-response-tracking","Direct Response Tracking",[12,15522,15523],{},"Each piece can include personalized QR codes that identify the specific recipient when scanned. Custom URLs with embedded tracking parameters provide another attribution option. Unique discount codes link redemptions directly back to specific recipients.",[86,15525,15527],{"id":15526},"cohort-and-control-group-analysis","Cohort and Control Group Analysis",[12,15529,15530],{},"You can compare performance between customers who received handwritten communications and those who didn't. This lets you measure incremental lift in key metrics like repeat purchase rate, average order value, and customer lifetime value. You can also run A\u002FB tests with different offers, messaging, or handwriting styles.",[86,15532,15534],{"id":15533},"extended-attribution-windows","Extended Attribution Windows",[12,15536,15537],{},"Unlike digital marketing with its typically short attribution periods, handwritten mail often influences behavior over a much longer timeframe. Our data shows consumers keep these pieces for up to 90 days, making them more likely to act on offers weeks after receipt, more willing to share offers with friends and family, and more exposed to multiple impressions as they come across the communication again.",[12,15539,15540],{},"Integration with your analytics platform lets you capture this extended influence and accurately calculate ROI beyond just immediate conversions.",[63,15542,15544],{"id":15543},"personalization-that-drives-results","Personalization That Drives Results",[12,15546,15547],{},"The real power of handwritten mail multiplies when you combine it with personalized content. Modern solutions enable dynamic content insertion based on purchase history, custom product recommendations, references to specific past purchases, and tailored messaging for different customer segments.",[12,15549,15550],{},"You can create variable discount offers with unique promotion codes for each recipient, time-limited offers with personalized expiration dates, tiered discounts based on customer value, and sequential offers that build on previous engagement.",[12,15552,15553],{},"Brand-consistent elements like your logo and colors, customized illustrations, brand-specific fonts for headers or footers, and QR codes styled to match your aesthetic ensure the communication feels like a natural extension of your brand identity.",[12,15555,15556],{},"This personalization goes way beyond just addressing someone by name - it creates a truly individualized experience that shows you understand and value their specific relationship with your brand.",[63,15558,15560],{"id":15559},"real-world-success-stories","Real-World Success Stories",[86,15562,15564],{"id":15563},"for-your-legs-reactivating-dormant-customers","For Your Legs: Reactivating Dormant Customers",[12,15566,15567,15569],{},[39,15568,13553],{},": For Your Legs, a division of Aleva Stores with estimated revenue of $19M, was struggling to re-engage customers who weren't responding to email and SMS win-back campaigns.",[12,15571,15572,15574],{},[39,15573,13576],{},": They implemented a handwritten mail campaign targeting customers who had purchased 6-12 months prior but hadn't returned.",[12,15576,15577,290],{},[39,15578,13624],{},[43,15580,15581,15584,15587,15590],{},[46,15582,15583],{},"Reactivated over 1,200 dormant customers",[46,15585,15586],{},"Generated $109,000 in attributed revenue",[46,15588,15589],{},"Achieved 4.36x ROI on campaign investment",[46,15591,15592],{},"Established a new, reliable marketing channel",[12,15594,15595],{},"Emily Wheeler, Marketing Manager, put it this way: \"The numbers were very good! We are planning to continue using Scribeless for this initial campaign, and will be looking to do many campaigns in the near future.\"",[86,15597,15599],{"id":15598},"ooni-enhancing-customer-experience","Ooni: Enhancing Customer Experience",[12,15601,15602],{},"Ooni, makers of popular pizza ovens, integrated handwritten notes into their customer journey to strengthen relationships and reward loyalty.",[12,15604,15605],{},"Angie Pilkington, Marketing Manager at Ooni, shared: \"Cards really do look handwritten, with a myriad of handwriting options to choose from. Scribeless handled everything; all I had to provide was a list of addresses!\"",[12,15607,15608],{},"Their approach focused on personalization for different customer segments, loyalty rewards for repeat customers, and enhanced unboxing experiences that drive social sharing.",[86,15610,15612],{"id":15611},"welleasy-boosting-engagement","WellEasy: Boosting Engagement",[12,15614,15615],{},"WellEasy discovered that handwritten notes dramatically improved their customer engagement metrics compared to digital-only approaches.",[12,15617,15618],{},"Sonny Drinkwater, Co-founder of WellEasy, reported: \"Overall experience was really really good. Would recommend to any company looking to boost their engagement levels. The best thing about this software is the ROI. Handwritten notes are so engaging and to do them at scale within minutes is amazing.\"",[12,15620,15621],{},"These examples aren't one-offs - they represent the consistent results we see across retail and e-commerce brands that have added handwritten mail to their marketing mix.",[63,15623,15625],{"id":15624},"implementation-getting-started","Implementation: Getting Started",[12,15627,15628],{},"Adding handwritten mail to your marketing strategy is straightforward:",[43,15630,15631,15637,15643,15649,15655,15661,15667],{},[46,15632,15633,15636],{},[39,15634,15635],{},"Identify your objectives",": Figure out whether you're focusing on new customer conversion, customer retention, seasonal promotions, or win-back campaigns",[46,15638,15639,15642],{},[39,15640,15641],{},"Select your format",": Choose the appropriate format based on your goal, budget, and brand positioning (postcards for broader reach, cards in envelopes for a more premium feel)",[46,15644,15645,15648],{},[39,15646,15647],{},"Craft your messaging",": Develop copy that feels personal and authentic - avoid overly promotional language that contradicts the personal nature of handwritten communication",[46,15650,15651,15654],{},[39,15652,15653],{},"Set up tracking",": Implement unique codes, QR links, or custom URLs to measure response and attribute conversions",[46,15656,15657,15660],{},[39,15658,15659],{},"Integrate with your tech stack",": Connect your handwritten mail platform with your e-commerce and marketing tools to automate triggers and capture data",[46,15662,15663,15666],{},[39,15664,15665],{},"Start with a pilot",": Test with a subset of your audience to establish baseline performance before scaling",[46,15668,15669,15672],{},[39,15670,15671],{},"Analyze and optimize",": Use response data to refine your approach, test different variables, and maximize ROI",[63,15674,15676],{"id":15675},"measuring-success-key-performance-indicators","Measuring Success: Key Performance Indicators",[12,15678,15679],{},"To evaluate the impact of your handwritten mail campaigns, keep an eye on these essential metrics:",[86,15681,13334],{"id":13331},[12,15683,15684],{},"While traditional mail lacks precise open tracking, handwritten mail typically achieves near 100% open rates. Response rates tell you the percentage of recipients who take a measurable action like scanning QR codes or visiting URLs. Retention time shows how long recipients keep the mail piece before discarding it.",[86,15686,15688],{"id":15687},"conversion-metrics","Conversion Metrics",[12,15690,15691],{},"Redemption rates show the percentage of recipients who use included offers or discount codes. Conversion rates reveal the percentage who complete a purchase after receiving the mail. Compare average order value between mail recipients and non-recipients to see if handwritten mail influences spend.",[86,15693,15695],{"id":15694},"business-impact-metrics","Business Impact Metrics",[12,15697,15698],{},"Calculate customer acquisition cost (CAC) through this channel, and track customer lifetime value (CLV) of customers engaged through handwritten mail. Measuring ROI by comparing revenue generated to campaign cost provides a clear picture of effectiveness.",[86,15700,15702],{"id":15701},"comparative-metrics","Comparative Metrics",[12,15704,15705],{},"Compare results to other marketing channels like email and digital ads. Measure incremental lift when adding handwritten mail to existing campaigns to understand its true contribution.",[12,15707,15708],{},"By tracking these metrics consistently, you can optimize your approach and demonstrate clear value to stakeholders.",[63,15710,15712],{"id":15711},"privacy-and-compliance-considerations","Privacy and Compliance Considerations",[12,15714,15715],{},"As with any personalized marketing initiative, handwritten mail campaigns must adhere to relevant privacy regulations. Ensure your data collection and usage comply with GDPR, CCPA, and other applicable privacy laws. Maintain transparency about how customer information is used and honor opt-out requests promptly. Keep data secure throughout the production process and retain only necessary information for attribution purposes.",[12,15717,15718],{},"Reputable handwritten mail providers maintain stringent security practices and compliance protocols to protect your customer data.",[63,15720,15722],{"id":15721},"conclusion-the-competitive-advantage-of-personal-connection","Conclusion: The Competitive Advantage of Personal Connection",[12,15724,15725],{},"In a marketing landscape where digital fatigue is the norm and traditional direct mail struggles to capture attention, handwritten communications offer a refreshing alternative that delivers measurable results.",[12,15727,15728],{},"By leveraging the psychological power of personal connection, these campaigns break through unconscious filters that screen out traditional marketing, create emotional bonds that digital channels struggle to match, deliver trackable ROI that justifies the investment, and complement and enhance your existing marketing strategy.",[12,15730,15731],{},"The brands seeing the greatest success aren't abandoning their digital efforts - they're supplementing them with targeted handwritten communications at key customer journey touchpoints.",[12,15733,15734],{},"As marketing channels continue to fragment and consumer attention becomes increasingly scarce, the brands that find authentic ways to make personal connections will maintain a significant competitive advantage.",[12,15736,15737],{},"We recommend starting with a focused test campaign to experience these benefits firsthand. Target a specific customer segment with clear objectives, then measure the results against your current approaches. The data will speak for itself.",[12,15739,15740,15741,15745],{},"Ready to see how handwritten direct mail can transform your customer relationships and drive measurable results? ",[31,15742,15744],{"href":558,"rel":15743},[553],"Contact us today"," to discuss your objectives and develop a customized strategy for your brand.",{"title":595,"searchDepth":596,"depth":596,"links":15747},[15748,15749,15755,15756,15762,15767,15768,15773,15774,15780,15781],{"id":15361,"depth":596,"text":15362},{"id":15397,"depth":596,"text":15398,"children":15750},[15751,15752,15753,15754],{"id":15410,"depth":601,"text":15411},{"id":15417,"depth":601,"text":15418},{"id":15424,"depth":601,"text":15425},{"id":15431,"depth":601,"text":15432},{"id":15441,"depth":596,"text":15442},{"id":15471,"depth":596,"text":15472,"children":15757},[15758,15759,15760,15761],{"id":15478,"depth":601,"text":15479},{"id":15488,"depth":601,"text":15489},{"id":15495,"depth":601,"text":15496},{"id":15502,"depth":601,"text":15503},{"id":15512,"depth":596,"text":15513,"children":15763},[15764,15765,15766],{"id":15519,"depth":601,"text":15520},{"id":15526,"depth":601,"text":15527},{"id":15533,"depth":601,"text":15534},{"id":15543,"depth":596,"text":15544},{"id":15559,"depth":596,"text":15560,"children":15769},[15770,15771,15772],{"id":15563,"depth":601,"text":15564},{"id":15598,"depth":601,"text":15599},{"id":15611,"depth":601,"text":15612},{"id":15624,"depth":596,"text":15625},{"id":15675,"depth":596,"text":15676,"children":15775},[15776,15777,15778,15779],{"id":13331,"depth":601,"text":13334},{"id":15687,"depth":601,"text":15688},{"id":15694,"depth":601,"text":15695},{"id":15701,"depth":601,"text":15702},{"id":15711,"depth":596,"text":15712},{"id":15721,"depth":596,"text":15722},"eCommerce","2025-03-06","See how retailers use handwritten direct mail to cut through digital fatigue, build customer connection, and improve ROI.","https:\u002F\u002Fcdn.prod.website-files.com\u002F6620e04cc8e4839a48c29fbf\u002F67c986cb35a749efba50a8f8_contents.png",{},"\u002Fblog\u002Fbeyond-digital-fatigue-how-smart-retailers-are-winning-with-handwritten-direct-mail",{"title":15322,"description":15784},"beyond-digital-fatigue-how-smart-retailers-are-winning-with-handwritten-direct-mail","blog\u002Fbeyond-digital-fatigue-how-smart-retailers-are-winning-with-handwritten-direct-mail","Discover how retailers are using handwritten direct mail to cut through digital noise, create genuine customer connections, and drive measurable ROI in an era of marketing fatigue.","67c987376cfe9fc643f923d1","P7PilEv0R1USTD-RGlxVVApex1vcQVjliU4XO-8XITI",{"id":15795,"title":4384,"blog_updated_date":7,"blog_updated_date_display":7,"body":15796,"category":4509,"date":16106,"date_display":7,"description":16107,"essential_reading":640,"extension":641,"image":16108,"image_alt":16109,"meta":16110,"name":7,"navigation":646,"path":16111,"pillar":7,"scheduled_publish_date":7,"seo":16112,"slug":16113,"status":652,"stem":16114,"summary":16115,"webflow_html_path":7,"webflow_item_id":16116,"__hash__":16117},"blog\u002Fblog\u002Fusing-direct-mail-with-multi-touch-campaigns-optimizing-abm-cadence.md",{"type":9,"value":15797,"toc":16080},[15798,15800,15803,15806,15809,15813,15816,15820,15823,15829,15834,15838,15841,15846,15850,15853,15858,15862,15865,15870,15874,15877,15882,15886,15889,15898,15902,15905,15909,15912,15916,15930,15933,15937,15940,15944,15964,15968,15971,15976,15980,15983,15987,15990,15995,15999,16002,16007,16011,16014,16019,16023,16026,16031,16035,16038,16052,16055,16057,16060,16063,16071],[12,15799,15327],{},[12,15801,15802],{},"**This isn’t just about making contact; it’s about making a real connection.**The answer lies in combining the timeless charm of handwritten mail with the precision of Account-Based Marketing (ABM). By integrating personalized handwritten letters into your multi-touch campaigns, you create a unique outreach cadence that not only grabs attention but also fosters genuine relationships with high-value prospects.",[12,15804,15805],{},"Handwritten mail adds a personal touch that digital channels can't replicate. It shows your prospects that you're willing to go the extra mile, making them more likely to engage with your message. When aligned with an effective ABM strategy, this approach becomes even more powerful—allowing you to deliver tailored content that speaks directly to the recipient's needs and challenges.",[12,15807,15808],{},"In this article, we'll explore how to optimize your outreach cadence using handwritten mail within an ABM framework. We'll provide practical steps, examples, and best practices to elevate your sales and marketing efforts, ensuring your message resonates at every touchpoint.",[63,15810,15812],{"id":15811},"optimizing-outreach-cadence-in-multi-touch-campaigns","Optimizing Outreach Cadence in Multi-Touch Campaigns",[12,15814,15815],{},"A well-structured outreach cadence is crucial for engaging prospects effectively. Here's how you can incorporate handwritten mail into your multi-touch campaigns to maximize engagement:",[86,15817,15819],{"id":15818},"_1-start-with-a-handwritten-letter","1. Start with a Handwritten Letter",[12,15821,15822],{},"Kick off your campaign with a high-impact, handwritten letter that directly addresses the prospect’s unique needs or recent business developments. This personal touch sets you apart immediately and establishes a human connection.",[12,15824,15825,15828],{},[39,15826,15827],{},"Call-to-Action (CTA)",": Use the letter's CTA as a bridge to another channel, such as inviting the recipient to connect via email or visit a personalized URL (PURL).",[12,15830,15831,15833],{},[39,15832,14052],{},": A handwritten letter that acknowledges a recent company milestone or mentions a specific challenge they’re facing can resonate deeply and make your outreach feel relevant and thoughtful.",[86,15835,15837],{"id":15836},"_2-introductory-phone-call","2. Introductory Phone Call",[12,15839,15840],{},"Follow the letter with a call to confirm receipt, build on the intrigue created, and start a conversation. The personal nature of the letter provides a warm introduction, making the call more welcome and less intrusive.",[12,15842,15843,15845],{},[39,15844,14052],{},": “Hi, I’m following up on the handwritten letter I sent over. It would be great to have a quick conversation about how we could support your upcoming project.”",[86,15847,15849],{"id":15848},"_3-follow-up-email","3. Follow-Up Email",[12,15851,15852],{},"After the phone call, send a follow-up email that references the handwritten letter and the conversation. Reinforce your value proposition, share relevant content, or suggest clear next steps that align with their needs.",[12,15854,15855,15857],{},[39,15856,14052],{},": “Thanks for your time earlier. I wanted to follow up on our call and share a case study that I think you’ll find relevant based on our discussion.”",[86,15859,15861],{"id":15860},"_4-linkedin-connection","4. LinkedIn Connection",[12,15863,15864],{},"Connect with the prospect on LinkedIn to maintain visibility and keep the conversation going. Use this platform to share insights or comment on content that’s relevant to their business, further building rapport.",[12,15866,15867,15869],{},[39,15868,14052],{},": After connecting, share an article or comment on their post, demonstrating that you’re engaged with their industry and genuinely interested in their success.",[86,15871,15873],{"id":15872},"_5-follow-up-call","5. Follow-Up Call",[12,15875,15876],{},"Use this call to address final concerns, recap the journey, and make a strong ask for a meeting or next step. This is your opportunity to leverage all the personalized touches, reinforcing your understanding of their needs.",[12,15878,15879,15881],{},[39,15880,14052],{},": “I hope the additional information in my letter was helpful. I’d love to set up a time to go over any remaining questions and discuss how we can move forward.”",[86,15883,15885],{"id":15884},"_6-final-email-or-call","6. Final Email or Call",[12,15887,15888],{},"Make a final push by summarizing all previous interactions and clearly stating the benefits of moving forward with a meeting. This is your closing effort to turn engagement into action.",[12,15890,15891,15893,15894,15897],{},[39,15892,14052],{},": “I appreciate the time you’ve taken to consider our solution. Here’s a quick summary of how we can help you ",[1191,15895,15896],{},"specific benefit",". Let’s schedule a time to discuss how we can make this happen.”",[63,15899,15901],{"id":15900},"the-power-of-multi-touch-campaigns","The Power of Multi-Touch Campaigns",[12,15903,15904],{},"Combining direct mail with other touchpoints such as calls, emails, and LinkedIn messages creates a multi-touch campaign that ensures your message is seen, heard, and remembered across different channels.",[86,15906,15908],{"id":15907},"timing-is-everything","Timing Is Everything",[12,15910,15911],{},"Timing your direct mail to align with key events or decision-making periods is critical. For example, send direct mail at the start of a new fiscal year, around significant industry events, or after a prospect’s major announcement.",[86,15913,15915],{"id":15914},"best-practices-for-timing","Best Practices for Timing",[43,15917,15918,15924],{},[46,15919,15920,15923],{},[39,15921,15922],{},"Prompt Follow-Ups",": Follow up promptly with calls and emails to keep the momentum going, ensuring your message remains relevant and top-of-mind.",[46,15925,15926,15929],{},[39,15927,15928],{},"Strategic Sequencing",": By positioning direct mail as the first step in your outreach cadence, followed by strategic digital and personal touches, you create a comprehensive approach that engages prospects in a memorable and impactful way.",[12,15931,15932],{},"This cadence not only differentiates your outreach but also builds a compelling narrative that resonates at each touchpoint, driving deeper engagement and ultimately securing valuable meetings.",[63,15934,15936],{"id":15935},"account-based-marketing-abm-and-direct-mail","Account-Based Marketing (ABM) and Direct Mail",[12,15938,15939],{},"Modern sales and marketing teams are shifting their focus from high-volume, generic tactics to more personalized strategies like Account-Based Marketing (ABM). Direct mail fits perfectly into this approach by allowing you to create meaningful, personalized experiences that speak directly to the recipient.",[86,15941,15943],{"id":15942},"why-abm-and-direct-mail-are-a-perfect-match","Why ABM and Direct Mail Are a Perfect Match",[43,15945,15946,15952,15958],{},[46,15947,15948,15951],{},[39,15949,15950],{},"Personalized Experiences",": Direct mail allows you to create customized messages that resonate with each account's specific needs and challenges.",[46,15953,15954,15957],{},[39,15955,15956],{},"Full Customer Lifecycle Engagement",": It's not just for prospecting; direct mail can be used at every stage of the customer lifecycle, from initial outreach to onboarding, and even re-engaging hard-to-reach accounts.",[46,15959,15960,15963],{},[39,15961,15962],{},"Demonstrated Commitment",": Sending a customized mailer that ties directly to a prospect’s recent business milestone or a specific challenge shows that you understand their business and are committed to helping them succeed.",[86,15965,15967],{"id":15966},"enhancing-digital-channels","Enhancing Digital Channels",[12,15969,15970],{},"You're not replacing email, calling, paid advertising, or social media; you're enhancing them. Imagine sending a direct mail piece before a key meeting, setting the stage for a more meaningful conversation, or following up with a mailer that reinforces your message long after the initial contact.",[12,15972,15973],{},[2859,15974,15975],{},"This isn’t just about making contact; it’s about making a real connection.",[63,15977,15979],{"id":15978},"implementing-abm-with-handwritten-letters","Implementing ABM with Handwritten Letters",[12,15981,15982],{},"Implementing ABM with handwritten letters involves a strategic, multi-step approach that adds a personal touch to each interaction. Here's how to craft a compelling ABM strategy using handwritten mailers at each stage:",[86,15984,15986],{"id":15985},"_1-identify-target-accounts","1. Identify Target Accounts",[12,15988,15989],{},"Leverage your CRM and sales intelligence tools to pinpoint high-value accounts that are most likely to benefit from your solution. Focus on accounts where a personalized, human approach can make a real impact.",[12,15991,15992,15994],{},[39,15993,14052],{},": Use insights from your CRM to identify decision-makers in these accounts who have shown interest through recent interactions, such as attending a webinar or engaging with your content.",[86,15996,15998],{"id":15997},"_2-create-personalized-relevant-content","2. Create Personalized, Relevant Content",[12,16000,16001],{},"Develop handwritten letters that address the specific needs and challenges of your target accounts. Acknowledge recent developments or pain points they’re facing, and offer a tailored solution.",[12,16003,16004,16006],{},[39,16005,14052],{},": After a demo call, send a letter summarizing the key takeaways and proposing a tailored pilot program. Include a direct point of contact for further questions, reinforcing your commitment to their success.",[86,16008,16010],{"id":16009},"_3-coordinate-with-digital-follow-ups","3. Coordinate with Digital Follow-Ups",[12,16012,16013],{},"Maximize impact by integrating handwritten letters with digital follow-ups. Reference the letter in a personalized email or LinkedIn message to create a cohesive narrative across channels.",[12,16015,16016,16018],{},[39,16017,14052],{},": Follow up a letter with a LinkedIn message referencing the specific content of the mailer, like a relevant case study or offer discussed during your demo call. This keeps your message consistent and top-of-mind.",[86,16020,16022],{"id":16021},"_4-track-engagement-with-personalized-urls-or-qr-codes","4. Track Engagement with Personalized URLs or QR Codes",[12,16024,16025],{},"Incorporate personalized URLs (PURLs) or QR codes in your handwritten letters that lead to a custom landing page. This allows you to track engagement and measure the interest of individual prospects.",[12,16027,16028,16030],{},[39,16029,14052],{},": Include a QR code in your letter that links to a case study or video testimonial relevant to the prospect’s industry. You'll see who engages and what content resonates, providing actionable data for follow-ups.",[86,16032,16034],{"id":16033},"_5-monitor-and-optimize-across-channels","5. Monitor and Optimize Across Channels",[12,16036,16037],{},"Use your CRM to track engagement across channels. Monitor metrics like response rates for handwritten letters, email open rates, and LinkedIn message replies. This data helps you refine your strategy in real time.",[12,16039,16040,16042,16043,969,16047,16051],{},[39,16041,14052],{},": Integrate your handwritten mail efforts with tools like ",[31,16044,12840],{"href":16045,"rel":16046},"https:\u002F\u002Fwww.hubspot.com\u002F",[553],[31,16048,12835],{"href":16049,"rel":16050},"https:\u002F\u002Fwww.salesforce.com\u002F",[553]," to get an overview of account engagement. Adjust your outreach based on which touchpoints are driving the most engagement.",[12,16053,16054],{},"This personalized, data-driven approach to ABM ensures your message resonates with each account, creating a memorable and impactful experience that stands out from typical digital interactions.",[63,16056,4460],{"id":4459},[12,16058,16059],{},"Incorporating handwritten mail into your ABM strategy adds a unique, personal touch that digital channels alone can't provide. By optimizing your outreach cadence in multi-touch campaigns, you can engage prospects more effectively, build stronger relationships, and ultimately drive better results.",[12,16061,16062],{},"Whether you're reaching out to new prospects, nurturing existing relationships, or re-engaging past clients, handwritten mail helps you create personalized, impactful experiences at every touchpoint.",[12,16064,16065,16066,16070],{},"Check out our ",[31,16067,16069],{"href":16068},"\u002Fcustomers","Wall of Love",", to see how Scribeless users are using handwritten mail to book meetings with their ideal customers.",[12,16072,16073,16074],{},"*That's it for part 4 of our B2B prospecting series. In the upcoming final article we will cover success metrics and some specific case studies with real world examples. If you can't wait until then, *",[31,16075,16077],{"href":558,"rel":16076},[553],[2859,16078,16079],{},"book a call with one of our team to learn more.",{"title":595,"searchDepth":596,"depth":596,"links":16081},[16082,16090,16094,16098,16105],{"id":15811,"depth":596,"text":15812,"children":16083},[16084,16085,16086,16087,16088,16089],{"id":15818,"depth":601,"text":15819},{"id":15836,"depth":601,"text":15837},{"id":15848,"depth":601,"text":15849},{"id":15860,"depth":601,"text":15861},{"id":15872,"depth":601,"text":15873},{"id":15884,"depth":601,"text":15885},{"id":15900,"depth":596,"text":15901,"children":16091},[16092,16093],{"id":15907,"depth":601,"text":15908},{"id":15914,"depth":601,"text":15915},{"id":15935,"depth":596,"text":15936,"children":16095},[16096,16097],{"id":15942,"depth":601,"text":15943},{"id":15966,"depth":601,"text":15967},{"id":15978,"depth":596,"text":15979,"children":16099},[16100,16101,16102,16103,16104],{"id":15985,"depth":601,"text":15986},{"id":15997,"depth":601,"text":15998},{"id":16009,"depth":601,"text":16010},{"id":16021,"depth":601,"text":16022},{"id":16033,"depth":601,"text":16034},{"id":4459,"depth":596,"text":4460},"2024-11-29","Add direct mail to ABM cadences with better timing, channel coordination, personalization, and multi-touch measurement.","https:\u002F\u002Fcdn.prod.website-files.com\u002F6620e04cc8e4839a48c29fbf\u002F67464903b2b26ed801965a72_og%20image.png","A flow module for a Scribeless automation, triggering a handwritten mailer to be sent",{},"\u002Fblog\u002Fusing-direct-mail-with-multi-touch-campaigns-optimizing-abm-cadence",{"title":4384,"description":16107},"using-direct-mail-with-multi-touch-campaigns-optimizing-abm-cadence","blog\u002Fusing-direct-mail-with-multi-touch-campaigns-optimizing-abm-cadence","Discover how integrating handwritten mail into your Account-Based Marketing (ABM) strategy can optimize your outreach cadence in multi-touch campaigns, leading to higher engagement and conversion rates. This is part 4 of our series focussed on B2B prospecting.","674651f0feef1150cfca36c8","uayZ4o7kz600KRJVK8iidM1oGJm43zO8ou7pvnDzj3g",{"id":16119,"title":5351,"blog_updated_date":7,"blog_updated_date_display":7,"body":16120,"category":4509,"date":16278,"date_display":7,"description":16279,"essential_reading":640,"extension":641,"image":16280,"image_alt":16281,"meta":16282,"name":7,"navigation":646,"path":16283,"pillar":7,"scheduled_publish_date":7,"seo":16284,"slug":16285,"status":652,"stem":16286,"summary":16287,"webflow_html_path":7,"webflow_item_id":16288,"__hash__":16289},"blog\u002Fblog\u002Fleveraging-technology-for-personalization-with-data-driven-campaigns.md",{"type":9,"value":16121,"toc":16260},[16122,16130,16134,16136,16140,16143,16147,16157,16161,16169,16173,16176,16180,16183,16186,16190,16193,16197,16200,16204,16207,16212,16216,16219,16224,16228,16231,16236,16240,16243,16245,16248],[12,16123,16124,16125,16129],{},"In today's digital age, personalization isn't just a luxury—",[31,16126,16128],{"href":16127},"\u002Fblog\u002Fbreaking-through-the-noise-how-direct-mail-makes-an-impact-for-b2b-sales","it's a necessity",". Direct mail campaigns can feel impersonal if not executed thoughtfully. But what if you could combine the tactile appeal of handwritten notes with the precision of data-driven marketing? Enter CRM integrations and personalization platforms like Clay.",[63,16131,16133],{"id":16132},"crm-integration-making-direct-mail-smarter","CRM Integration: Making Direct Mail Smarter",[12,16135,12811],{},[86,16137,16139],{"id":16138},"automate-timely-outreach","Automate Timely Outreach",[12,16141,16142],{},"For example, when a lead reaches a critical point in the sales funnel—such as completing a demo or engaging significantly with your website—a personalized handwritten note can be automatically sent. This not only enhances the personal touch but also ensures that your outreach is timely and relevant, aligning perfectly with the prospect’s journey.",[86,16144,16146],{"id":16145},"connect-your-tech-stack","Connect Your Tech Stack",[12,16148,12817,16149,7846,16153,16156],{},[31,16150,12822],{"href":16151,"rel":16152},"https:\u002F\u002Fzapier.com\u002Fapps\u002Fscribeless\u002Fintegrations",[553],[31,16154,12827],{"href":12825,"rel":16155},[553],", you can pretty much connect to any part of your technology stack. This means seamless integration and automation without the need for complex coding or IT support.",[63,16158,16160],{"id":16159},"using-clay-for-personalization-at-scale","Using Clay for Personalization at Scale",[12,16162,16163,16164,769],{},"But how do you scale personalized outreach when dealing with hundreds or thousands of prospects? Enter tools like ",[31,16165,16168],{"href":16166,"rel":16167},"https:\u002F\u002Fwww.clay.run\u002F",[553],"Clay",[86,16170,16172],{"id":16171},"what-is-clay","What Is Clay?",[12,16174,16175],{},"Clay is a powerful platform that enables the automation of personalized messaging at scale, allowing teams to create bespoke communication for each prospect without the manual legwork.",[86,16177,16179],{"id":16178},"crafting-messages-that-resonate","Crafting Messages That Resonate",[12,16181,16182],{},"By pulling data from multiple sources—such as LinkedIn profiles, CRM systems, and other data points—Clay crafts letters that speak directly to the recipient’s unique circumstances and challenges.",[12,16184,16185],{},"Imagine sending a handwritten letter that doesn’t just include a name but also references the recipient’s recent LinkedIn post or their company’s latest quarterly results. This level of personalization is achievable through Clay, which aggregates and utilizes rich, actionable data to create messages that resonate on a deeper level.",[86,16187,16189],{"id":16188},"building-deeper-connections","Building Deeper Connections",[12,16191,16192],{},"This approach not only grabs attention but also builds a bridge of relevance and value—key elements in converting prospects into engaged leads.",[63,16194,16196],{"id":16195},"data-driven-direct-mail-campaigns-precision-with-a-personal-touch","Data-Driven Direct Mail Campaigns: Precision with a Personal Touch",[12,16198,16199],{},"Data and analytics elevate the effectiveness of direct mail, transforming it from a generic outreach tactic into a highly targeted strategy. By integrating CRM data, sales teams can segment their audience with pinpoint accuracy, ensuring that each handwritten mailer reaches the right decision-maker at the right time.",[86,16201,16203],{"id":16202},"_1-crm-driven-targeting","1. CRM-Driven Targeting",[12,16205,16206],{},"Using CRM data, you can segment your audience based on criteria like industry, job title, or previous engagement. This allows for personalized messages that resonate deeply with each recipient.",[12,16208,16209,16211],{},[39,16210,14052],{},": A B2B company targets high-value leads that have recently engaged with their website, sending a handwritten note that references their recent interaction and invites them to a tailored demo.",[86,16213,16215],{"id":16214},"_2-personalized-re-engagement","2. Personalized Re-Engagement",[12,16217,16218],{},"For dormant accounts, CRM data helps craft personalized offers that are relevant and compelling, increasing the chances of reopening conversations.",[12,16220,16221,16223],{},[39,16222,14052],{},": A SaaS provider sends a handwritten note to a lapsed customer, highlighting a new feature that addresses the exact pain point they experienced before leaving, with an exclusive reactivation offer.",[86,16225,16227],{"id":16226},"_3-measuring-impact-with-data","3. Measuring Impact with Data",[12,16229,16230],{},"Data isn’t just for targeting; it’s also for measuring success. Track response rates, conversion rates, and ROI to see what’s working and continuously refine your strategy.",[12,16232,16233,16235],{},[39,16234,14052],{},": By integrating a unique tracking code or personalized URL in the handwritten note, you can monitor who visits your landing page and gauge the effectiveness of your campaign in real-time.",[63,16237,16239],{"id":16238},"leveraging-crm-insights-for-impactful-campaigns","Leveraging CRM Insights for Impactful Campaigns",[12,16241,16242],{},"This data-driven approach ensures your direct mail isn’t just reaching more people—it’s reaching the right people, with messages that matter. By leveraging CRM insights, you can create impactful handwritten mail campaigns that not only capture attention but also drive meaningful action.",[63,16244,4460],{"id":4459},[12,16246,16247],{},"In a world where digital communication often feels impersonal, combining CRM integration with personalized direct mail offers a unique opportunity to stand out. By using tools like Scribeless and Clay, you can automate and personalize your outreach at scale, ensuring every message resonates with its recipient.",[12,16249,16250],{},[2859,16251,16252,16253,769],{},"That's it for part 3 of our B2B prospecting series. In the next blog we'll talk about ",[2859,16254,16255],{},[31,16256,16257],{"href":16111},[2859,16258,16259],{},"optimizing the cadence of your outreach with other channels, and best practices for multi touch drip campaigns",{"title":595,"searchDepth":596,"depth":596,"links":16261},[16262,16266,16271,16276,16277],{"id":16132,"depth":596,"text":16133,"children":16263},[16264,16265],{"id":16138,"depth":601,"text":16139},{"id":16145,"depth":601,"text":16146},{"id":16159,"depth":596,"text":16160,"children":16267},[16268,16269,16270],{"id":16171,"depth":601,"text":16172},{"id":16178,"depth":601,"text":16179},{"id":16188,"depth":601,"text":16189},{"id":16195,"depth":596,"text":16196,"children":16272},[16273,16274,16275],{"id":16202,"depth":601,"text":16203},{"id":16214,"depth":601,"text":16215},{"id":16226,"depth":601,"text":16227},{"id":16238,"depth":596,"text":16239},{"id":4459,"depth":596,"text":4460},"2024-11-22","Use CRM data, Clay, and Scribeless to create more personalized, timely, and measurable direct mail campaigns.","https:\u002F\u002Fcdn.prod.website-files.com\u002F6620e04cc8e4839a48c29fbf\u002F674642fec0798d5e35ef3447_og%20image.png","The Scribeless platform showing an automated workflow, triggered from a QR code being scanned by a recipient",{},"\u002Fblog\u002Fleveraging-technology-for-personalization-with-data-driven-campaigns",{"title":5351,"description":16279},"leveraging-technology-for-personalization-with-data-driven-campaigns","blog\u002Fleveraging-technology-for-personalization-with-data-driven-campaigns","Discover how integrating your CRM with tools like Scribeless and Clay can supercharge your direct mail campaigns, making them more personalized, timely, and effective. This is part 3 of our series focussed on B2B prospecting.","6746451f59e6b317d6b97fc3","3yuJ9wi8ASYw0qZSi_rMObFb7rDx9lCObp6guEZszWc",{"id":16291,"title":16292,"blog_updated_date":7,"blog_updated_date_display":7,"body":16293,"category":4509,"date":16460,"date_display":7,"description":16461,"essential_reading":640,"extension":641,"image":16462,"image_alt":16463,"meta":16464,"name":7,"navigation":646,"path":16465,"pillar":7,"scheduled_publish_date":7,"seo":16466,"slug":16467,"status":652,"stem":16468,"summary":16469,"webflow_html_path":7,"webflow_item_id":16470,"__hash__":16471},"blog\u002Fblog\u002Fmaximising-impact-with-handwritten-mailers-for-b2b-prospecting.md","Maximising impact with Handwritten Mail for B2B Prospecting",{"type":9,"value":16294,"toc":16456},[16295,16298,16302,16305,16310,16317,16322,16328,16333,16336,16341,16344,16349,16356,16361,16364,16368,16371,16376,16379,16384,16389,16392,16397,16401,16404,16409,16413,16416,16421,16426,16429,16434,16438,16441,16446,16450],[12,16296,16297],{},"Direct mail isn’t just for making initial contact—it can be a powerful tool at every stage of the sales cycle. By integrating handwritten mailers from top-of-funnel (TOFU) acquisition through to retention and re-engagement, you can create a memorable, personalized experience for your prospects and customers.",[86,16299,16301],{"id":16300},"dan-waldschmidts-sword-campaign","Dan Waldschmidt's Sword Campaign",[12,16303,16304],{},"Turnaround specialist Dan Waldschmidt devised an ingenious method to connect with CEOs facing significant challenges: he sent them ornate swords. Recognizing that these executives were in the midst of corporate battles, he chose a symbol that resonated with their struggles. Each sword was engraved with an inspirational message, making it a personalized and memorable gift. This bold approach resulted in an incredible 100% response rate.",[12,16306,16307],{},[39,16308,16309],{},"The Walkie-Talkie in a Box Strategy",[12,16311,16312,16313,16316],{},"In the movie ",[2859,16314,16315],{},"Hitch",", Will Smith's character employs a creative tactic to win a date with Eva Mendes's character by sending her a walkie-talkie in a box. This playful gesture initiated a direct line of communication and left a lasting impression.",[12,16318,16319],{},[39,16320,16321],{},"Orabrush's $28 Facebook Ad That Led to $20 Million in Sales",[12,16323,16324,16325],{},"Orabrush, a company selling tongue cleaners, leveraged the power of targeted social media advertising to achieve extraordinary results. With just a $28 investment in a Facebook ad aimed specifically at the right buyer at Walmart, they secured a meeting that led to their products being stocked in Walmart stores nationwide. This savvy use of micro-targeted advertising resulted in $20 million in sales, demonstrating an astronomical return on investment ",[39,16326,16327],{},"of 69,500,000%.",[12,16329,16330],{},[39,16331,16332],{},"Landing a Six-Figure Deal with a Falconry Glove",[12,16334,16335],{},"Deep personalization can significantly enhance outreach efforts. A sales representative discovered that a potential high-value client was passionate about falconry. Seizing this insight, the rep sent a high-end falconry glove as a gift. This thoughtful and tailored approach not only captured the client's attention but also led to a six-figure business deal. By aligning the outreach with the client's personal interests, the rep forged a connection that standard pitches could never achieve.",[12,16337,16338],{},[39,16339,16340],{},"Kris Kristofferson's Helicopter Stunt to Meet Johnny Cash",[12,16342,16343],{},"Determined to have his music heard, Kris Kristofferson took an extraordinary step: he borrowed a helicopter and landed unannounced in Johnny Cash's yard, demo tape in hand. This daring move was impossible to ignore and resulted in Cash recording Kristofferson's songs, significantly boosting his career. This true story exemplifies how taking bold risks can lead to remarkable opportunities.",[12,16345,16346],{},[39,16347,16348],{},"Securing a $350 Million Deal with a Full-Page Ad in The Wall Street Journal",[12,16350,16351,16352,16355],{},"When Rick Bennett's client sought to capture the attention of Oracle founder Larry Ellison, they opted for an unconventional strategy. They purchased a full-page ad in ",[2859,16353,16354],{},"The Wall Street Journal"," for $10,000, directly addressing Ellison. The ad's audacity succeeded in grabbing his attention, leading to a meeting and ultimately a $350 million deal. This case illustrates the potential payoff of strategic investments in high-visibility outreach.",[12,16357,16358],{},[39,16359,16360],{},"The Live Pigeon That Landed a $250,000 Deal",[12,16362,16363],{},"In one of the most unusual outreach efforts, a sales representative sent a live pigeon to a prominent CEO, along with a note requesting a meeting. The sheer novelty of receiving a live bird captured the CEO's interest, resulting in a meeting and a subsequent $250,000 deal. This inventive approach, costing little more than some birdseed, underscores the power of creativity in breaking through to high-level prospects.",[63,16365,16367],{"id":16366},"what-does-this-tell-us","What Does this tell us?",[12,16369,16370],{},"By creating a memorable experience, you can get a meeting with anyone. This is why B2B teams love using Scribeless to reach their ideal customers, and book meetings. We've seen incredible results throughout the sales cycle.",[12,16372,16373],{},[39,16374,16375],{},"Acquisition (Top of Funnel)",[12,16377,16378],{},"At the initial stage of the sales funnel, capturing attention is crucial. Digital channels are saturated, but a handwritten note can cut through the noise and draw your prospects in. Consider personalized letters that introduce your company and highlight the value you offer.",[12,16380,16381],{},[2859,16382,16383],{},"Example: A tech company targeting new leads might send a handwritten note introducing their solution and inviting the prospect to book a meeting or download a mini whitepaper. Including a personalized URL (PURL) can help track engagement and guide recipients to a dedicated landing page.",[12,16385,16386],{},[39,16387,16388],{},"Mid-Funnel Engagement (Middle of Funnel)",[12,16390,16391],{},"As prospects progress through your funnel, use handwritten mailers to build trust and keep them engaged. This stage is about demonstrating value and showing how your solution meets their specific needs.",[12,16393,16394],{},[2859,16395,16396],{},"Example: After a prospect attends a webinar, follow up with a handwritten note thanking them for their time and mentioning how your solution can address their particular challenges.",[12,16398,16399],{},[39,16400,12745],{},[12,16402,16403],{},"When prospects are close to making a decision, a handwritten mailer can provide the personal touch needed to tip the scales in your favor.",[12,16405,16406],{},[2859,16407,16408],{},"Example: Send a handwritten letter summarizing the key benefits discussed in your meetings and invite them to a final demo or a personalized consultation. This reinforces your commitment and helps your offer stand out.",[12,16410,16411],{},[39,16412,12759],{},[12,16414,16415],{},"The journey doesn't end at the sale. Use handwritten mailers to make onboarding smoother and show new customers that they made the right choice.",[12,16417,16418],{},[2859,16419,16420],{},"Example: A welcome note thanking them for their business and offering support during the onboarding process sets the tone for a positive relationship. This small gesture can reinforce your brand's value and make customers feel appreciated.",[12,16422,16423],{},[39,16424,16425],{},"Retention & Customer Engagement",[12,16427,16428],{},"Keep your customers engaged and satisfied over the long term with thoughtful handwritten notes. These can serve as reminders of your ongoing support and commitment to their success.",[12,16430,16431],{},[2859,16432,16433],{},"Example: Send personalized notes on significant dates like anniversaries or birthdays, or acknowledge achievements like hitting a milestone with your product. This shows your customers that they're more than just another account.",[12,16435,16436],{},[39,16437,12787],{},[12,16439,16440],{},"For dormant accounts or lapsed customers, a personalized handwritten note can be the perfect way to reignite interest.",[12,16442,16443],{},[2859,16444,16445],{},"Example: A simple \"We Miss You\" note with a personalized message encouraging them to reconnect can open the door to further conversation. It's direct, personal, and shows that you care about their business.",[12,16447,16448],{},[39,16449,15975],{},[12,16451,16452,16453],{},"*That's it for part 2 of our B2B prospecting series. Next we'll look at *",[31,16454,16455],{"href":16283},"*using technology for taking personalization to the next level, and to streamline your workflow. *",{"title":595,"searchDepth":596,"depth":596,"links":16457},[16458,16459],{"id":16300,"depth":601,"text":16301},{"id":16366,"depth":596,"text":16367},"2024-11-06","Use handwritten mailers across B2B prospecting to support acquisition, mid-funnel follow-up, and sales conversations.","https:\u002F\u002Fcdn.prod.website-files.com\u002F6620e04cc8e4839a48c29fbf\u002F672babd2701a4d5c6cd87fe6_Firefly%20Impact.jpg","Direct mail graphic, showing an envelope smashing through digital noise",{},"\u002Fblog\u002Fmaximising-impact-with-handwritten-mailers-for-b2b-prospecting",{"title":16292,"description":16461},"maximising-impact-with-handwritten-mailers-for-b2b-prospecting","blog\u002Fmaximising-impact-with-handwritten-mailers-for-b2b-prospecting","Use direct mail throughout the B2B sales cycle to the capture the attention of your target customers. This is part 2 of our series focussed on using handwritten direct mail for B2B prospecting.","672ba95ff95c2e24f908cb4e","UptkfbB9ZUtnUjrZBmX51hD-wPeuMBV848FQQU-Y-J0",{"id":16473,"title":16474,"blog_updated_date":7,"blog_updated_date_display":7,"body":16475,"category":4509,"date":16543,"date_display":7,"description":16544,"essential_reading":646,"extension":641,"image":16545,"image_alt":16546,"meta":16547,"name":7,"navigation":646,"path":16548,"pillar":7,"scheduled_publish_date":7,"seo":16549,"slug":16550,"status":652,"stem":16551,"summary":16552,"webflow_html_path":7,"webflow_item_id":16553,"__hash__":16554},"blog\u002Fblog\u002Fsending-holiday-cards-to-prospects.md","The Power of Holiday Cards in B2B Marketing",{"type":9,"value":16476,"toc":16537},[16477,16481,16484,16492,16496,16499,16502,16506,16532,16534],[63,16478,16480],{"id":16479},"why-holiday-cards-matter","Why Holiday Cards Matter",[12,16482,16483],{},"As the holiday season approaches, businesses often look for ways to connect with their clients and prospects. One effective method that has stood the test of time is sending holiday cards. In a world dominated by digital communication, a tangible card can make a significant impact.",[12,16485,16486,16487,16491],{},"Holiday cards are not just a formality; they are an opportunity to ",[31,16488,16490],{"href":16489},"\u002Fblog\u002Fwrite-the-perfect-business-thank-you-note","express gratitude and appreciation to your clients and prospects",". A well-crafted card can convey warmth and sincerity, reminding recipients that they are valued. This personal touch can set you apart from competitors who may rely solely on emails or social media messages.",[63,16493,16495],{"id":16494},"building-relationships","Building Relationships",[12,16497,16498],{},"Sending holiday cards is an excellent way to nurture relationships with key accounts. It shows that you care about your clients beyond the business transactions. A simple message wishing them a happy holiday season can go a long way in strengthening your connection.",[12,16500,16501],{},"Moreover, holiday cards can serve as a conversation starter. When your card arrives, it may prompt a response or even a meeting, allowing you to discuss new opportunities or projects. This can be particularly beneficial in B2B sales, where relationships are crucial for success.",[63,16503,16505],{"id":16504},"tips-for-effective-holiday-cards","Tips for Effective Holiday Cards",[43,16507,16508,16514,16520,16526],{},[46,16509,16510,16513],{},[39,16511,16512],{},"Personalization:"," Always personalize your cards with the recipient's name and a handwritten note. This adds a special touch that digital messages lack.",[46,16515,16516,16519],{},[39,16517,16518],{},"Design Matters:"," Invest in high-quality designs that reflect your brand. A visually appealing card will leave a lasting impression.",[46,16521,16522,16525],{},[39,16523,16524],{},"Timing:"," Send your cards early enough to ensure they arrive before the holidays. This shows foresight and consideration.",[46,16527,16528,16531],{},[39,16529,16530],{},"Follow Up:"," After sending your cards, consider following up with a call or email to reinforce your message and check in with your clients.",[63,16533,4460],{"id":4459},[12,16535,16536],{},"In conclusion, sending holiday cards to prospects and key accounts is a powerful marketing strategy that can enhance relationships and foster goodwill. As marketers and B2B salespeople, embracing this traditional approach can yield significant returns in the form of strengthened connections and increased business opportunities. So, as the holiday season approaches, consider adding holiday cards to your marketing toolkit!",{"title":595,"searchDepth":596,"depth":596,"links":16538},[16539,16540,16541,16542],{"id":16479,"depth":596,"text":16480},{"id":16494,"depth":596,"text":16495},{"id":16504,"depth":596,"text":16505},{"id":4459,"depth":596,"text":4460},"2024-11-01","Use holiday cards in B2B marketing to strengthen prospect and key account relationships during the festive season.","https:\u002F\u002Fcdn.prod.website-files.com\u002F6620e04cc8e4839a48c29fbf\u002F672bb3b19c13815304fb56c4_Bauhaus%20Christmas%20Card.jpg","A beautifully designed holiday card on a desk",{},"\u002Fblog\u002Fsending-holiday-cards-to-prospects",{"title":16474,"description":16544},"sending-holiday-cards-to-prospects","blog\u002Fsending-holiday-cards-to-prospects","Discover how sending holiday cards to prospects and key accounts can strengthen relationships and enhance your marketing strategy during the festive season.","672baca6867d80d09ee6b1ac","4QZh-MJQafPh7ngmgLu_3f53c7PFzfK8YKFqZy-dpmc",{"id":16556,"title":5646,"blog_updated_date":7,"blog_updated_date_display":7,"body":16557,"category":4509,"date":16673,"date_display":7,"description":16674,"essential_reading":640,"extension":641,"image":16675,"image_alt":16676,"meta":16677,"name":7,"navigation":646,"path":16127,"pillar":7,"scheduled_publish_date":7,"seo":16678,"slug":16561,"status":652,"stem":16679,"summary":16680,"webflow_html_path":7,"webflow_item_id":16681,"__hash__":16682},"blog\u002Fblog\u002Fbreaking-through-the-noise-how-direct-mail-makes-an-impact-for-b2b-sales.md",{"type":9,"value":16558,"toc":16668},[16559,16563,16566,16580,16583,16586,16590,16593,16596,16601,16604,16607,16610,16613,16619,16622,16625,16628,16631,16634,16637,16640,16646,16657],[63,16560,16562],{"id":16561},"breaking-through-the-noise-how-direct-mail-makes-an-impact-for-b2b-sales","Breaking through the noise: How direct mail makes an impact for B2B sales",[12,16564,16565],{},"Email inboxes are overflowing, ads are chasing people around the internet, and cold calls rarely connect.",[12,16567,16568,16569,16574,16575],{},"With the average reply rate for cold emails being ",[31,16570,16573],{"href":16571,"rel":16572},"https:\u002F\u002Fwoodpecker.co\u002Fblog\u002Fcold-email-statistics\u002F",[553],"between 1-5%",", it takes over 300 emails to generate a single lead in B2B sales! And cold calling is not faring much better with a connection rate of ",[31,16576,16579],{"href":16577,"rel":16578},"https:\u002F\u002Fwww.cloudtalk.io\u002Fblog\u002Fcold-calling-statistics\u002F#:~:text=What%20is%20the%20success%20rate,customer%20data%20to%20personalize%20calls.",[553],"1-3%.",[12,16581,16582],{},"Integrating direct mail and handwritten letters with your current efforts: email, calling, and social, can give you a real edge.",[12,16584,16585],{},"A letter on their desk is harder to ignore than yet another email in their inbox.",[63,16587,16589],{"id":16588},"handwritten-letters-why-how","Handwritten letters - Why? How?",[12,16591,16592],{},"Ask yourself, when was the last time you received handwritten mail - a birthday, or a festive celebration perhaps!? And if you were to receive one today, how likely are you to open that mailer?",[12,16594,16595],{},"Well, we can tell you that 99% of Scribeless’ mailers, which replicate the look of real handwriting, are opened.",[12,16597,16598],{},[39,16599,16600],{},"Why?",[12,16602,16603],{},"If you’re trying to reach a high-level executive, a founder, a headteacher, or a donor, how would you go about it? How do you reach decision makers?",[12,16605,16606],{},"Handwritten mailers work because they grab attention. They stand out when compared to the overcrowded digital mediums like email, or loud flyers in the mail.",[12,16608,16609],{},"Let’s say you send an email, a LinkedIn message, or target a cohort with an ad. They may glance over it, but subconsciously, your message has already been discounted. They don’t know you, they don’t trust you, they don’t have the time in the sea of other emails and messages they have received.",[12,16611,16612],{},"How about calling? You might get through, but start off with the front desk. What percentage of calls get through to the decision-maker? If you do get through to them, they approach the situation cautiously and often with hostility.",[12,16614,16615,16618],{},[39,16616,16617],{},"99.9% of Scribeless' Mailers are opened","Perhaps you’ve tried direct mail before. You’ve got your full color graphics loaded, your offer in bold, and your QR code emblazoned on one side. How many people read that? When that lands in letter boxes, what do people think?",[12,16620,16621],{},"It’s seen as spam, and alongside the five other mailers that day, it ends up in the trash. So how about a handwritten mailer?",[12,16623,16624],{},"It lands in the letter box, and your ICP collects their mail for the day. They flick through, and they immediately notice a handwritten envelope with a real stamp.\nIt looks and feels personal. Who could it be from? Who has taken the time to send them a handwritten card?",[12,16626,16627],{},"They open the card. It’s a message from you, clearly explaining your value prop and why it’s relevant to them. You’ve also left your contact details.",[12,16629,16630],{},"At this point, you’ve already won. You’ve moved your brand and messaging away from spam. You’ve captured their attention. No longer can they subconsciously disregard your offer.",[12,16632,16633],{},"They take the time to read through your message. They don’t take you up on your offer straight away, but keep a hold of the letter.",[12,16635,16636],{},"A week later, they notice an email in their inbox from you. They normally ignore outbound emails, but they remember your brand name from the handwritten letter.",[12,16638,16639],{},"They reply and take you up on your offer. They comment that they don’t normally respond to outreach but thought your efforts were unique and deserved a response.",[63,16641,16643],{"id":16642},"in-summary",[39,16644,16645],{},"In Summary",[43,16647,16648,16651,16654],{},[46,16649,16650],{},"Digital channels are becoming less and less effective, and people are overloaded with offers and adverts.",[46,16652,16653],{},"Handwritten mailers stand out in the letter box and aren’t seen as spam. They capture attention and get your message and offer read.",[46,16655,16656],{},"They get past the front desk and into decision makers hands.",[12,16658,16659,16660,16667],{},"*This is the first of a 5 part series, focussing on how handwritten mail can help sales teams capture the attention of their ideal customers. ",[2859,16661,16662],{},[31,16663,16664],{"href":16465},[2859,16665,16666],{},"Part 2 looks at using direct mail through the sales cycle",", and examples of creative ways that people have secured meetings with their ideal customers *",{"title":595,"searchDepth":596,"depth":596,"links":16669},[16670,16671,16672],{"id":16561,"depth":596,"text":16562},{"id":16588,"depth":596,"text":16589},{"id":16642,"depth":596,"text":16645},"2024-10-11","See how handwritten direct mail helps B2B sales teams earn attention, start conversations, and support prospecting.","https:\u002F\u002Fcdn.prod.website-files.com\u002F6620e04cc8e4839a48c29fbf\u002F670941ac90b7513012776d5f_Firefly%20Direct%20Mail%20Impact.jpg","Mail smashing through a computer screen",{},{"title":5646,"description":16674},"blog\u002Fbreaking-through-the-noise-how-direct-mail-makes-an-impact-for-b2b-sales","This is the first of a 5 part series, focussing on how handwritten mail can help sales teams capture the attention of their ideal customers.","670940391ff5f11a1a743736","nQusQM7APfjb0ChUpcStio5CDYGE8UYUeqZzeHsuIss",{"id":16684,"title":16685,"blog_updated_date":7,"blog_updated_date_display":7,"body":16686,"category":637,"date":17057,"date_display":7,"description":17058,"essential_reading":640,"extension":641,"image":642,"image_alt":17059,"meta":17060,"name":7,"navigation":646,"path":904,"pillar":7,"scheduled_publish_date":7,"seo":17061,"slug":17062,"status":652,"stem":17063,"summary":17064,"webflow_html_path":7,"webflow_item_id":17065,"__hash__":17066},"blog\u002Fblog\u002Fcrafting-persuasive-copy-for-potential-sellers-effective-handwritten-real-estate-letters.md","Crafting persuasive copy for potential sellers",{"type":9,"value":16687,"toc":17027},[16688,16691,16694,16699,16710,16716,16719,16725,16728,16734,16737,16743,16746,16752,16755,16761,16764,16770,16773,16779,16782,16788,16791,16797,16800,16806,16809,16815,16818,16824,16827,16832,16835,16841,16844,16850,16853,16859,16862,16868,16871,16877,16880,16886,16924,16930,16986,16992,16998,17001,17007,17015,17021,17024],[12,16689,16690],{},"In the wake of a competitive post-pandemic real estate market, realtors face the challenge of distinguishing themselves amidst a plethora of agents using digital marketing tools. Despite the dominance of online platforms, traditional direct mail methods, such as sending personalized letters to potential clients, continue to offer unique advantages in building meaningful connections within the real estate community.",[12,16692,16693],{},"This guide provides insights into the enduring value of real estate letters and shares strategic advice for creating impactful communications.",[12,16695,16696],{},[39,16697,16698],{},"Key Insights",[43,16700,16701,16704,16707],{},[46,16702,16703],{},"Personalized direct mail campaigns are instrumental for realtors in fostering relationships with their target audience, engaging both potential sellers and buyers with customized messages.",[46,16705,16706],{},"A variety of letter formats are available for different contexts, ranging from introductory notes to specific advisories on interest rates and market dynamics, all designed to facilitate conversions.",[46,16708,16709],{},"Crafting a real estate letter requires authenticity, brevity, and relevance, enhanced by the personal touch of handwriting to boost effectiveness.",[63,16711,16713],{"id":16712},"the-significance-of-personal-letters-in-real-estate",[39,16714,16715],{},"The Significance of Personal Letters in Real Estate",[12,16717,16718],{},"Prospecting letters offer a unique avenue for real estate professionals to connect with potential clients on a personal level, providing a customized approach that stands out in a digital age. Physical letters not only convey exclusivity but also allow realtors to demonstrate their knowledge and understanding of the client's needs without resorting to overt sales tactics. This method has gained traction even among digital-savvy generations, signaling a shift towards more personal business interactions.",[63,16720,16722],{"id":16721},"diverse-letter-types-for-real-estate-prospecting",[39,16723,16724],{},"Diverse Letter Types for Real Estate Prospecting",[12,16726,16727],{},"Real estate agents can utilize a range of letter types to address various market situations and client needs effectively. These include:",[86,16729,16731],{"id":16730},"introduction-letter",[39,16732,16733],{},"Introduction Letter",[12,16735,16736],{},"Facilitates market entry for agents by introducing themselves and their services, aiming to appeal to both new and established markets.",[86,16738,16740],{"id":16739},"interest-rates-letter",[39,16741,16742],{},"Interest Rates Letter",[12,16744,16745],{},"Informs potential buyers about the ideal timing for home purchases based on current interest rates, emphasizing the agent's market acumen.",[86,16747,16749],{"id":16748},"low-inventory-letter",[39,16750,16751],{},"Low Inventory Letter",[12,16753,16754],{},"Advises potential sellers on advantageous market conditions due to low supply, while also guiding buyers on navigating competitive scenarios.",[86,16756,16758],{"id":16757},"co-marketing-prospect-letter",[39,16759,16760],{},"Co-marketing Prospect Letter",[12,16762,16763],{},"Strengthens networking by reaching out to local professionals for referrals, enhancing lead generation efforts.",[86,16765,16767],{"id":16766},"referral-request-letter",[39,16768,16769],{},"Referral Request Letter",[12,16771,16772],{},"Encourages past clients to refer new business, leveraging satisfied customer experiences for future growth.",[86,16774,16776],{"id":16775},"expired-listing-letter",[39,16777,16778],{},"Expired Listing Letter",[12,16780,16781],{},"Targets properties with expired listings, offering new marketing strategies to rejuvenate sales efforts.",[86,16783,16785],{"id":16784},"renter-letter",[39,16786,16787],{},"Renter Letter",[12,16789,16790],{},"Targets renters potentially ready to buy, providing market insights and financial advice to facilitate their transition to homeownership.",[86,16792,16794],{"id":16793},"pre-foreclosure-letter",[39,16795,16796],{},"Pre-foreclosure Letter",[12,16798,16799],{},"Assists homeowners facing foreclosure with options to sell their property before losing it, offering a lifeline during challenging times.",[86,16801,16803],{"id":16802},"for-sale-by-owner-fsbo-letter",[39,16804,16805],{},"For Sale by Owner (FSBO) Letter",[12,16807,16808],{},"Engages homeowners selling independently, highlighting the benefits of professional real estate assistance to maximize their outcomes.",[63,16810,16812],{"id":16811},"guidelines-for-effective-real-estate-letters",[39,16813,16814],{},"Guidelines for Effective Real Estate Letters",[12,16816,16817],{},"Successful real estate letters hinge on several key practices:",[86,16819,16821],{"id":16820},"authenticity",[39,16822,16823],{},"Authenticity",[12,16825,16826],{},"Prioritize genuine communication over sales rhetoric, fostering trust and understanding with the recipient.",[86,16828,16830],{"id":16829},"personalization",[39,16831,10746],{},[12,16833,16834],{},"Incorporate handwriting or handwriting-like fonts to personalize messages, making each recipient feel valued.",[86,16836,16838],{"id":16837},"expertise-demonstration",[39,16839,16840],{},"Expertise Demonstration",[12,16842,16843],{},"Share market insights and personal achievements to establish credibility and assure clients of professional competence.",[86,16845,16847],{"id":16846},"benefit-highlighting",[39,16848,16849],{},"Benefit Highlighting",[12,16851,16852],{},"Emphasize the advantages of professional real estate guidance, addressing common concerns about costs and process complexities.",[86,16854,16856],{"id":16855},"call-to-action-inclusion",[39,16857,16858],{},"Call-to-Action Inclusion",[12,16860,16861],{},"Conclude with a clear, non-pressuring invitation for further dialogue, providing easy access to contact information.",[86,16863,16865],{"id":16864},"conciseness",[39,16866,16867],{},"Conciseness",[12,16869,16870],{},"Maintain focus and brevity to retain the reader's attention, ensuring the letter is informative yet engaging.",[86,16872,16874],{"id":16873},"elevate-your-real-estate-outreach-with-personalized-letters",[39,16875,16876],{},"Elevate Your Real Estate Outreach with Personalized Letters",[12,16878,16879],{},"Scribeless stands ready to revolutionize your marketing strategies with our bespoke handwritten letter services, bringing a personal touch to your real estate communications.",[86,16881,16883],{"id":16882},"measuring-success-of-handwritten-direct-mail-campaigns",[39,16884,16885],{},"Measuring Success of Handwritten Direct Mail Campaigns",[43,16887,16888,16894,16900,16906,16912,16918],{},[46,16889,16890,16893],{},[39,16891,16892],{},"Response Rate:"," This is the most direct measure of a campaign's effectiveness. It can be calculated by dividing the number of responses by the total number of mail pieces sent. A higher response rate typically indicates a successful campaign.",[46,16895,16896,16899],{},[39,16897,16898],{},"Conversion Rate:"," Beyond initial responses, the conversion rate measures the percentage of recipients who take the desired action, such as listing their property or scheduling a consultation. This metric helps gauge the campaign's bottom-line effectiveness.",[46,16901,16902,16905],{},[39,16903,16904],{},"Return on Investment (ROI):"," ROI calculates the financial returns of the campaign compared to its costs. This is crucial for understanding the campaign's profitability and justifying future investments in direct mail.",[46,16907,16908,16911],{},[39,16909,16910],{},"Tracking and Analysis:"," Utilizing unique phone numbers, QR codes, or custom URLs for each campaign can help track responses more accurately. This data can provide insights into which messages or offers are most compelling to the target audience.",[46,16913,16914,16917],{},[39,16915,16916],{},"A\u002FB Testing:"," Sending out two variations of the same mail piece (with slight differences in the message, design, or offer) can help identify what works best and refine future campaigns.",[46,16919,16920,16923],{},[39,16921,16922],{},"Feedback Collection:"," Direct interaction with respondents or through follow-up surveys can offer qualitative insights into the campaign's impact and areas for improvement.",[86,16925,16927],{"id":16926},"latest-trends-in-direct-mail-marketing-for-real-estate",[39,16928,16929],{},"Latest Trends in Direct Mail Marketing for Real Estate",[43,16931,16932,16938,16950,16956,16962,16974,16980],{},[46,16933,16934,16937],{},[39,16935,16936],{},"Personalization and Customization:"," Leveraging data to create highly personalized and relevant mail pieces can significantly increase engagement. Customizing messages based on recipient demographics, property history, or buying\u002Fselling behavior is becoming more common.",[46,16939,16940,16943,16944,16949],{},[39,16941,16942],{},"Integration with Digital Campaigns:"," Combining direct mail with ",[31,16945,16948],{"href":16946,"rel":16947},"https:\u002F\u002Fwww.scribeless.co\u002Fblog\u002Fthe-ultimate-guide-to-real-estate-advertising-tips-and-techniques",[553],"digital marketing efforts"," (such as email follow-ups or targeted social media ads) creates a multi-touchpoint strategy that reinforces the message and increases the likelihood of conversion.",[46,16951,16952,16955],{},[39,16953,16954],{},"Innovative Formats and Designs:"," Moving beyond standard postcards and letters to more creative formats (like die-cut shapes, pop-ups, or integrated tech such as NFC chips) can make a mail piece stand out and improve engagement.",[46,16957,16958,16961],{},[39,16959,16960],{},"Sustainability:"," With growing environmental concerns, eco-friendly materials and messages that emphasize sustainability can resonate well with recipients, particularly those valuing green living and sustainability.",[46,16963,16964,16967,16968,16973],{},[39,16965,16966],{},"Data-Driven Targeting:"," Advanced data analytics allow for more precise targeting, focusing on prospects most likely to respond based on a variety of factors, from ",[31,16969,16972],{"href":16970,"rel":16971},"https:\u002F\u002Fwww.scribeless.co\u002Fblog\u002Fhow-technology-revitalised-direct-mail-marketing",[553],"demographic data"," to consumer behavior and even predictive modeling.",[46,16975,16976,16979],{},[39,16977,16978],{},"Content-Rich Mailers:"," Providing value through informative content (such as market trends, home improvement tips, or community news) can enhance the recipient's engagement with the mail piece, positioning the sender as a knowledgeable and helpful resource.",[46,16981,16982,16985],{},[39,16983,16984],{},"Handwriting:"," Handwritten direct mail stands out from traditional direct mail, and sees considerably greater open and response rates. You can use a handwritten mail automation platform like Scribeless to scale your campaigns and reach a wider audience.",[63,16987,16989],{"id":16988},"frequently-asked-questions-on-crafting-real-estate-letters",[39,16990,16991],{},"Frequently Asked Questions on Crafting Real Estate Letters",[86,16993,16995],{"id":16994},"is-customizing-a-template-for-my-letter-advisable",[39,16996,16997],{},"Is customizing a template for my letter advisable?",[12,16999,17000],{},"Customizing templates is a practical starting point, but infusing them with personal flair ensures authenticity and engagement.",[86,17002,17004],{"id":17003},"what-is-the-ideal-frequency-for-sending-letters",[39,17005,17006],{},"What is the ideal frequency for sending letters?",[12,17008,17009,17014],{},[31,17010,17013],{"href":17011,"rel":17012},"https:\u002F\u002Fwww.referralcandy.com\u002Fblog\u002Fhow-to-measure-the-roi-of-a-referral-program",[553],"Timing varies by scenario",", with regular updates for ongoing prospects and more immediate follow-ups for urgent situations.",[86,17016,17018],{"id":17017},"can-i-incorporate-market-data-in-my-letters",[39,17019,17020],{},"Can I incorporate market data in my letters?",[12,17022,17023],{},"Yes, current and relevant market statistics can bolster your credibility and provide valuable insights to recipients.",[12,17025,17026],{},"In a landscape inundated with digital marketing, direct mail remains a potent tool for real estate professionals seeking to make a personal impact. Speak to the Scribeless team about how you can leverage handwritten direct mail to connect with your audience more effectively.",{"title":595,"searchDepth":596,"depth":596,"links":17028},[17029,17030,17041,17052],{"id":16712,"depth":596,"text":16715},{"id":16721,"depth":596,"text":16724,"children":17031},[17032,17033,17034,17035,17036,17037,17038,17039,17040],{"id":16730,"depth":601,"text":16733},{"id":16739,"depth":601,"text":16742},{"id":16748,"depth":601,"text":16751},{"id":16757,"depth":601,"text":16760},{"id":16766,"depth":601,"text":16769},{"id":16775,"depth":601,"text":16778},{"id":16784,"depth":601,"text":16787},{"id":16793,"depth":601,"text":16796},{"id":16802,"depth":601,"text":16805},{"id":16811,"depth":596,"text":16814,"children":17042},[17043,17044,17045,17046,17047,17048,17049,17050,17051],{"id":16820,"depth":601,"text":16823},{"id":16829,"depth":601,"text":10746},{"id":16837,"depth":601,"text":16840},{"id":16846,"depth":601,"text":16849},{"id":16855,"depth":601,"text":16858},{"id":16864,"depth":601,"text":16867},{"id":16873,"depth":601,"text":16876},{"id":16882,"depth":601,"text":16885},{"id":16926,"depth":601,"text":16929},{"id":16988,"depth":596,"text":16991,"children":17053},[17054,17055,17056],{"id":16994,"depth":601,"text":16997},{"id":17003,"depth":601,"text":17006},{"id":17017,"depth":601,"text":17020},"2024-03-05","Write more persuasive handwritten real estate letters for potential sellers with clearer positioning, timing, and copy.","A home in the US for sale",{},{"title":16685,"description":17058},"crafting-persuasive-copy-for-potential-sellers-effective-handwritten-real-estate-letters","blog\u002Fcrafting-persuasive-copy-for-potential-sellers-effective-handwritten-real-estate-letters","Best practices for creating impactful real estate marketing campaigns to connect with potential clients.","66322b6309d6d58a16b15db1","SXnz2GxxxOTWVHFqUTdCRJ9_snGffA-O-USXBBrQUaI",{"id":17068,"title":17069,"blog_updated_date":7,"blog_updated_date_display":7,"body":17070,"category":637,"date":17562,"date_display":7,"description":17563,"essential_reading":640,"extension":641,"image":17564,"image_alt":17565,"meta":17566,"name":7,"navigation":646,"path":288,"pillar":7,"scheduled_publish_date":7,"seo":17567,"slug":17568,"status":652,"stem":17569,"summary":17570,"webflow_html_path":7,"webflow_item_id":17571,"__hash__":17572},"blog\u002Fblog\u002Fthe-ultimate-guide-to-real-estate-advertising-tips-and-techniques.md","The Ultimate Guide to Real Estate Advertising: Tips and Techniques",{"type":9,"value":17071,"toc":17514},[17072,17075,17079,17093,17099,17102,17108,17111,17114,17117,17123,17126,17129,17135,17138,17141,17147,17150,17156,17159,17165,17168,17171,17177,17186,17192,17195,17204,17210,17213,17216,17222,17225,17231,17234,17240,17243,17249,17252,17258,17261,17267,17270,17276,17279,17285,17288,17294,17297,17300,17306,17309,17315,17318,17324,17331,17337,17340,17346,17349,17355,17358,17364,17367,17373,17376,17382,17385,17391,17399,17405,17414,17420,17423,17429,17432,17438,17441,17447,17450,17456,17464,17469,17472,17478,17481,17487,17493,17496,17502,17505,17511],[12,17073,17074],{},"The world of real estate is highly competitive, with limited properties available for sale and a large number of agencies and professionals in the industry. Therefore, agents and real estate professionals must use advertising and marketing campaigns to distinguish themselves from the competition and attract more clients. In this article, we will delve into the nuances of real estate advertising. We will explore its benefits and provide strategies for creating and implementing effective advertising and marketing campaigns.",[12,17076,17077],{},[39,17078,671],{},[43,17080,17081,17084,17087,17090],{},[46,17082,17083],{},"Advertising in real estate is a pivotal strategy for engaging potential clients and achieving business objectives.",[46,17085,17086],{},"Professionals in the field are encouraged to utilize a variety of platforms and creative approaches for their advertising efforts.",[46,17088,17089],{},"Developing a coherent advertising and marketing strategy is crucial for the success of these campaigns.",[46,17091,17092],{},"Teams can enhance their efficiency and automate certain operations by employing various software tools designed for marketing and advertising.",[63,17094,17096],{"id":17095},"benefits-of-real-estate-advertising",[39,17097,17098],{},"Benefits of Real Estate Advertising",[12,17100,17101],{},"Advertising has been an integral part of commerce for centuries, and it is a critical tool for businesses across various sectors to meet their objectives. In the real estate industry, an effective advertising strategy can provide several advantages, such as:",[86,17103,17105],{"id":17104},"improves-lead-generation",[39,17106,17107],{},"Improves lead generation",[12,17109,17110],{},"Lead generation is the primary goal of advertising across various industries, including real estate. In this context, lead generation involves acquiring prospective clients' contact details and engaging them to enter the sales funnel.",[12,17112,17113],{},"Effective advertising, personalized and featuring compelling calls to action, can captivate the target audience, converting prospects into leads. This audience might include real estate investors, individuals looking to buy or sell property, or those seeking information about real estate services.",[12,17115,17116],{},"Efficient advertising in real estate not only reduces the reliance on labor-intensive activities like cold calling but also offers a less intrusive way to engage prospects.",[86,17118,17120],{"id":17119},"helps-achieve-revenue-goals",[39,17121,17122],{},"Helps achieve revenue goals",[12,17124,17125],{},"The essence of advertising is to boost sales and revenue. A well-devised and executed advertising strategy can significantly contribute to these objectives.",[12,17127,17128],{},"While advertising incurs costs, the business it generates can more than compensate for these expenses, aiding in the increase of real estate sales. Coupled with other marketing strategies and informed decision-making, real estate advertising can be highly effective in reaching revenue targets.",[86,17130,17132],{"id":17131},"reaches-target-audiences",[39,17133,17134],{},"Reaches target audiences",[12,17136,17137],{},"Given that real estate is inherently local, targeting the correct audience in specific cities, communities, or neighborhoods is crucial. Identifying and reaching the intended audience is a key component of any advertising or marketing strategy.",[12,17139,17140],{},"Various advertising mediums, both online and offline, allow for targeted campaigns. For instance, social media platforms offer tools to target ads based on demographics or geographic locations, facilitating communication with potential clients more likely to engage with your real estate agency.",[86,17142,17144],{"id":17143},"increases-client-satisfaction",[39,17145,17146],{},"Increases client satisfaction",[12,17148,17149],{},"Targeted advertising campaigns focus on personalization, enabling the identification of potential clients whose needs align with the services offered by your real estate business. This targeted approach fosters initial connections with prospects, potentially leading to lasting client relationships.",[86,17151,17153],{"id":17152},"allows-measurable-results",[39,17154,17155],{},"Allows measurable results",[12,17157,17158],{},"An integral part of a strategic advertising campaign is the establishment of key performance indicators (KPIs) and metrics for tracking progress. The availability of measurable outcomes provides an objective perspective on the effectiveness of your advertising efforts. Many advertising platforms, including those for social media and online ads, feature analytics tools. These tools allow for the monitoring of various metrics (e.g., views, engagement, clicks, conversions), offering insights into the success of your strategies.",[86,17160,17162],{"id":17161},"strengthens-your-brand",[39,17163,17164],{},"Strengthens your brand",[12,17166,17167],{},"Beyond driving sales and attracting new clients, a strategic and well-executed advertising campaign can significantly enhance brand recognition. In the real estate industry, where trust is paramount, campaigns that foster a positive reputation can greatly increase the likelihood of securing prospective clients.",[12,17169,17170],{},"Effective advertising campaigns combine visually appealing elements, compelling calls to action, and strong branding. When these elements resonate with the target audience, they create impactful advertisements that bolster your reputation and brand recognition.",[63,17172,17174],{"id":17173},"_11-real-estate-advertising-and-marketing-ideas",[39,17175,17176],{},"11 Real Estate Advertising and Marketing Ideas",[12,17178,17179,17180,17185],{},"In the constantly evolving field of real estate, advertising and marketing provide opportunities for innovation and creativity. ",[31,17181,17184],{"href":17182,"rel":17183},"https:\u002F\u002Fwww.scribeless.co\u002Fblog\u002Ffinding-real-estate-seller-leads",[553],"Real estate marketers have a wide range of platforms, methods, and formats"," at their disposal to effectively communicate their message and connect with their audience. Below are some strategies to inspire and guide your next real estate marketing or advertising initiative:",[86,17187,17189],{"id":17188},"_1-build-a-website",[39,17190,17191],{},"1. Build a website",[12,17193,17194],{},"A foundational step in real estate advertising is to establish a website. This digital space acts as the online hub for your brokerage or agency, showcasing your vision, mission, and the services you provide, alongside offering contact methods for interested parties.",[12,17196,17197,17198,17203],{},"A 2022 study by the National Association of Realtors revealed that ",[31,17199,17202],{"href":17200,"rel":17201},"https:\u002F\u002Fwww.nar.realtor\u002Fresearch-and-statistics\u002Fresearch-reports\u002Fhighlights-from-the-profile-of-home-buyers-and-sellers#homebuyers",[553],"41 percent of home buyers initiated their property search online",". A well-designed website, optimized for search engines, places your business prominently in these searches, enhancing visibility and potentially leading online ad campaigns to greater effectiveness by directing traffic to your site.",[86,17205,17207],{"id":17206},"_2-start-and-maintain-a-blog",[39,17208,17209],{},"2. Start and maintain a blog",[12,17211,17212],{},"Starting and maintaining a blog is a valuable way to extend your website by providing insights into your services and the broader real estate market. This can be helpful to those seeking property as well as individuals looking to educate themselves about real estate.",[12,17214,17215],{},"Creating engaging and informative content, based on thorough research and keyword optimization, helps to attract and retain an audience. By regularly publishing new content, you can maintain interest over time and establish your business as an authoritative voice in the real estate sector.",[86,17217,17219],{"id":17218},"_3-develop-and-launch-email-marketing-campaigns",[39,17220,17221],{},"3. Develop and launch email marketing campaigns",[12,17223,17224],{},"Another effective digital marketing strategy is email marketing campaigns. Despite the emergence of newer techniques, email marketing remains a potent tool for engaging real estate prospects. With billions of email users globally, targeted email campaigns can effectively draw prospects into your sales funnel. Modern email marketing tools offer templates and automation features, streamlining the process and enhancing the efficiency of your campaigns.",[86,17226,17228],{"id":17227},"_4-launch-social-media-ad-campaigns",[39,17229,17230],{},"4. Launch social media ad campaigns",[12,17232,17233],{},"Social media ad campaigns can be launched to target specific demographics and locations. Platforms like Facebook, LinkedIn, and Instagram provide tools that can help to create ads with analytics to track campaign performance.",[86,17235,17237],{"id":17236},"_5-stay-active-on-social-media",[39,17238,17239],{},"5. Stay active on social media",[12,17241,17242],{},"Staying active on social media can complement paid advertising efforts, allowing for cost-effective promotion of services, client testimonials, and business practices. Engagement with your audience through posts and responses fosters community and enhances brand visibility.",[86,17244,17246],{"id":17245},"_6-create-a-zillow-profile",[39,17247,17248],{},"6. Create a Zillow profile",[12,17250,17251],{},"Creating a profile on Zillow can showcase your listings to a wide audience of potential buyers and sellers. It is a leading online real estate marketplace that attracts millions of monthly users and offers a free yet effective promotional tool.",[86,17253,17255],{"id":17254},"_7-use-traditional-advertising",[39,17256,17257],{},"7. Use traditional advertising",[12,17259,17260],{},"Traditional advertising methods remain valuable, especially in real estate, which is deeply rooted in local communities. Print media, television, radio, and outdoor advertising can complement online efforts, reinforcing your presence in the local market.",[86,17262,17264],{"id":17263},"_8-explore-video-advertising",[39,17265,17266],{},"8. Explore video advertising",[12,17268,17269],{},"Video content is a dynamic way to showcase properties, share testimonials, and convey your agency's personality. You can integrate videos into various marketing channels, such as social media and email campaigns, to enhance engagement and personal connection with potential clients.",[86,17271,17273],{"id":17272},"_9-create-city-or-community-guides",[39,17274,17275],{},"9. Create city or community guides",[12,17277,17278],{},"Providing informative guides about local communities can serve as a valuable resource for newcomers, while also promoting your real estate services. These guides can be distributed both online and in print, establishing your agency as a helpful and knowledgeable local resource.",[86,17280,17282],{"id":17281},"_10-launch-a-podcast",[39,17283,17284],{},"10. Launch a podcast",[12,17286,17287],{},"Podcasts offer a unique medium to discuss real estate topics, share insights, and build your brand's authority. While it may take some effort to establish a listener base, a well-produced podcast can attract potential clients and foster professional relationships within the industry.",[86,17289,17291],{"id":17290},"_11-partner-with-local-businesses-and-organizations",[39,17292,17293],{},"11. Partner with local businesses and organizations",[12,17295,17296],{},"Collaborating with local businesses can enhance your visibility and credibility within a community. Sponsorships, promotional exchanges, and partnerships during events are effective ways to engage with the local market and demonstrate your commitment to the community's well-being.",[12,17298,17299],{},"By selecting and tailoring these ideas to fit your specific needs and goals, you can effectively reach your target audience and achieve your business objectives.",[63,17301,17303],{"id":17302},"how-to-create-a-real-estate-marketing-plan",[39,17304,17305],{},"How To Create a Real Estate Marketing Plan",[12,17307,17308],{},"Creating a successful real estate marketing plan requires a structured process that involves careful planning and execution. Below are the steps to develop a comprehensive marketing plan for your real estate business:",[86,17310,17312],{"id":17311},"_1-develop-your-vision",[39,17313,17314],{},"1. Develop your vision",[12,17316,17317],{},"Your marketing campaign should reflect your firm's brand identity and overarching vision. This step ensures consistency across your marketing efforts and fosters trust with your clients.",[86,17319,17321],{"id":17320},"_2-identify-your-target-audience",[39,17322,17323],{},"2. Identify your target audience",[12,17325,17326,17327,769],{},"Effective marketing strategies are tailored to a specific audience. In real estate, this means focusing on individuals who are likely to buy or sell in your operational areas. Creating detailed audience personas based on demographics and psychographics allows for more personalized and impactful marketing strategies. This will help you to build lists of target recipients, which ",[31,17328,17330],{"href":4573,"rel":17329},[553],"we cover in more detail in this blog post",[86,17332,17334],{"id":17333},"_3-set-specific-goals",[39,17335,17336],{},"3. Set specific goals",[12,17338,17339],{},"It's important to set specific goals when planning a marketing campaign. To do this, you need to have a clear understanding of your audience and establish concrete objectives such as increasing sales, acquiring new clients, or expanding listings. Setting measurable goals and key performance indicators (KPIs) will help guide your strategy and allow you to assess your performance.",[86,17341,17343],{"id":17342},"_4-look-at-the-competition",[39,17344,17345],{},"4. Look at the competition",[12,17347,17348],{},"To gain valuable insights into what resonates with your target audience, it's also important to analyze your competitors' strategies. This step can help you leverage your competitors' strengths and weaknesses to enhance your marketing efforts.",[86,17350,17352],{"id":17351},"_5-develop-your-selling-proposition",[39,17353,17354],{},"5. Develop your selling proposition",[12,17356,17357],{},"Finally, it's crucial to identify what sets your agency apart from others in the market. Understanding your unique selling proposition (USP) will enable you to create compelling marketing materials that highlight the unique value you offer to clients.",[86,17359,17361],{"id":17360},"_6-choose-the-right-tools",[39,17362,17363],{},"6. Choose the right tools",[12,17365,17366],{},"It's important to choose the right tools when implementing your marketing strategies. Whether you're using social media, email marketing, or another platform, the right software can make your campaign more efficient and effective.",[86,17368,17370],{"id":17369},"_7-set-your-budget",[39,17371,17372],{},"7. Set your budget",[12,17374,17375],{},"You should also set a budget for your marketing activities and allocate your financial resources accordingly. Prioritizing certain strategies based on their potential impact and cost-effectiveness can help you make the most of your budget.",[86,17377,17379],{"id":17378},"_8-create-a-timeline",[39,17380,17381],{},"8. Create a timeline",[12,17383,17384],{},"Developing a timeline is important to ensure that all campaign elements are executed on schedule. Setting milestones for key activities can help keep your team motivated and focused throughout the campaign.",[86,17386,17388],{"id":17387},"_9-assess-your-performance",[39,17389,17390],{},"9. Assess your performance",[12,17392,17393,17394,17398],{},"Finally, it's important to ",[31,17395,17397],{"href":4413,"rel":17396},[553],"evaluate the effectiveness of your marketing efforts"," against the KPIs you set earlier. This assessment will help you identify successful strategies and areas for improvement, which will inform your future marketing plans.",[63,17400,17402],{"id":17401},"best-tools-for-real-estate-advertising",[39,17403,17404],{},"Best Tools for Real Estate Advertising",[12,17406,17407,17408,17413],{},"Real estate advertising campaigns can be executed more efficiently with the help of specialized software tools. They can help you generate more business, ",[31,17409,17412],{"href":17410,"rel":17411},"https:\u002F\u002Fwww.scribeless.co\u002Fblog\u002Freal-estate-without-cold-calling",[553],"without needing to spend all day cold calling."," Below are some essential tools for different aspects of real estate marketing:",[86,17415,17417],{"id":17416},"scribeless",[39,17418,17419],{},"Scribeless",[12,17421,17422],{},"Scribeless helps Realtors to send handwritten direct mail marketing campaigns at scale, using AI. We simplify the process of sending personalized handwritten cards, letters, and postcards so that you can connect with prospects more effectively.",[86,17424,17426],{"id":17425},"hootsuite",[39,17427,17428],{},"Hootsuite",[12,17430,17431],{},"Hootsuite is an all-in-one tool that helps manage social media accounts and campaigns. It offers scheduling and analytics features to optimize your social media presence.",[86,17433,17435],{"id":17434},"mailchimp",[39,17436,17437],{},"Mailchimp",[12,17439,17440],{},"Mailchimp is a user-friendly platform that simplifies email marketing. It enables users to create and distribute professional emails to engage prospects and clients.",[86,17442,17444],{"id":17443},"trello",[39,17445,17446],{},"Trello",[12,17448,17449],{},"Trello is a versatile project management tool that helps teams organize and track the progress of marketing campaigns and other operational tasks.",[86,17451,17453],{"id":17452},"onepagecrm",[39,17454,17455],{},"OnePageCRM",[12,17457,17458,17459,17463],{},"OnePageCRM is a customer relationship management tool that helps businesses manage and efficiently follow up with their clients. It provides a dynamic client database to support the growth of client relationships. ",[31,17460,17462],{"href":558,"rel":17461},[553],"Speak to the team"," to find out how you can connect OnePage with the Scribeless platform to streamline your campaigns.",[86,17465,17467],{"id":17466},"canva",[39,17468,3447],{},[12,17470,17471],{},"Canva is a graphic design tool that enables teams to create visually appealing content for various marketing materials such as social media posts, presentations, and videos.",[63,17473,17475],{"id":17474},"grow-your-clientele-through-real-estate-advertising",[39,17476,17477],{},"Grow Your Clientele Through Real Estate Advertising",[12,17479,17480],{},"Real estate businesses rely on effective advertising for growth and success. Strategic planning and the right tools can significantly enhance the efficiency and impact of advertising efforts. Scribeless is a valuable platform that allows personalized handwritten letters to be integrated into marketing strategies, providing a unique way to connect with potential clients.",[63,17482,17484],{"id":17483},"faqs-on-real-estate-advertising",[39,17485,17486],{},"FAQs on Real Estate Advertising",[86,17488,17490],{"id":17489},"what-platform-is-best-for-real-estate-advertising",[39,17491,17492],{},"What platform is best for real estate advertising?",[12,17494,17495],{},"The effectiveness of advertising platforms varies based on your target audience and marketing goals. It is recommended to combine multiple platforms, such as social media, online ads, and traditional methods, for comprehensive coverage.",[86,17497,17499],{"id":17498},"do-you-need-to-work-with-an-external-real-estate-advertising-agency",[39,17500,17501],{},"Do you need to work with an external real estate advertising agency?",[12,17503,17504],{},"While an internal marketing team may be enough for some businesses, partnering with an external agency can provide additional expertise and resources. This can be particularly helpful for expanding operations or navigating complex marketing challenges.",[86,17506,17508],{"id":17507},"does-a-propertys-price-affect-the-effectiveness-of-real-estate-advertisements",[39,17509,17510],{},"Does a property's price affect the effectiveness of real estate advertisements?",[12,17512,17513],{},"Yes, the price of a property can influence the success of advertising campaigns. Competitively priced listings may attract more interest and facilitate quicker sales.",{"title":595,"searchDepth":596,"depth":596,"links":17515},[17516,17524,17537,17548,17556,17557],{"id":17095,"depth":596,"text":17098,"children":17517},[17518,17519,17520,17521,17522,17523],{"id":17104,"depth":601,"text":17107},{"id":17119,"depth":601,"text":17122},{"id":17131,"depth":601,"text":17134},{"id":17143,"depth":601,"text":17146},{"id":17152,"depth":601,"text":17155},{"id":17161,"depth":601,"text":17164},{"id":17173,"depth":596,"text":17176,"children":17525},[17526,17527,17528,17529,17530,17531,17532,17533,17534,17535,17536],{"id":17188,"depth":601,"text":17191},{"id":17206,"depth":601,"text":17209},{"id":17218,"depth":601,"text":17221},{"id":17227,"depth":601,"text":17230},{"id":17236,"depth":601,"text":17239},{"id":17245,"depth":601,"text":17248},{"id":17254,"depth":601,"text":17257},{"id":17263,"depth":601,"text":17266},{"id":17272,"depth":601,"text":17275},{"id":17281,"depth":601,"text":17284},{"id":17290,"depth":601,"text":17293},{"id":17302,"depth":596,"text":17305,"children":17538},[17539,17540,17541,17542,17543,17544,17545,17546,17547],{"id":17311,"depth":601,"text":17314},{"id":17320,"depth":601,"text":17323},{"id":17333,"depth":601,"text":17336},{"id":17342,"depth":601,"text":17345},{"id":17351,"depth":601,"text":17354},{"id":17360,"depth":601,"text":17363},{"id":17369,"depth":601,"text":17372},{"id":17378,"depth":601,"text":17381},{"id":17387,"depth":601,"text":17390},{"id":17401,"depth":596,"text":17404,"children":17549},[17550,17551,17552,17553,17554,17555],{"id":17416,"depth":601,"text":17419},{"id":17425,"depth":601,"text":17428},{"id":17434,"depth":601,"text":17437},{"id":17443,"depth":601,"text":17446},{"id":17452,"depth":601,"text":17455},{"id":17466,"depth":601,"text":3447},{"id":17474,"depth":596,"text":17477},{"id":17483,"depth":596,"text":17486,"children":17558},[17559,17560,17561],{"id":17489,"depth":601,"text":17492},{"id":17498,"depth":601,"text":17501},{"id":17507,"depth":601,"text":17510},"2024-02-06","Explore real estate advertising tips and techniques for lead generation, local visibility, targeting, and stronger follow-up.","https:\u002F\u002Fcdn.prod.website-files.com\u002F6620e04cc8e4839a48c29fbf\u002F66322b650bf3a22cc54cbc32_65c282adb89253ea04f5c185_Image.jpeg","A neighbourhood of homes from above",{},{"title":17069,"description":17563},"the-ultimate-guide-to-real-estate-advertising-tips-and-techniques","blog\u002Fthe-ultimate-guide-to-real-estate-advertising-tips-and-techniques","Insights from the top 1% of realtors on their strategies, tools, and tactics for finding new business.","66322b650bf3a22cc54cbc42","7GTTkih0Y1FQNDSM-RIuAS6vqKg5Q-bp7sEMrQPtMkE",{"id":17574,"title":17575,"blog_updated_date":7,"blog_updated_date_display":7,"body":17576,"category":17731,"date":17732,"date_display":7,"description":17733,"essential_reading":640,"extension":641,"image":17734,"image_alt":17735,"meta":17736,"name":7,"navigation":646,"path":17737,"pillar":7,"scheduled_publish_date":7,"seo":17738,"slug":17739,"status":652,"stem":17740,"summary":17741,"webflow_html_path":7,"webflow_item_id":17742,"__hash__":17743},"blog\u002Fblog\u002Fweve-launched-scribeless-shopify-flow-connector.md","Scribeless announce Shopify partnership",{"type":9,"value":17577,"toc":17716},[17578,17581,17585,17588,17605,17613,17617,17620,17627,17631,17635,17638,17642,17645,17649,17652,17672,17676,17680,17683,17687,17690,17694,17697,17701,17704],[12,17579,17580],{},"After weeks of hard work and extensive testing, we’re pleased to announce that we have launched the Scribeless Shopify Flow connector that will natively integrate with your Shopify Plus store. Now you can convert more leads by automatically sending handwritten notes with Scribeless directly from your admin dashboard.",[63,17582,17584],{"id":17583},"what-is-shopify-flow","What is Shopify Flow?",[12,17586,17587],{},"Shopify Flow is an e-commerce automation app that's only available to Shopify Plus customers. It helps store owners automate tasks, actions, and ideas so they can focus more time on operations and business development.Common tasks include:",[43,17589,17590,17593,17596,17599,17602],{},[46,17591,17592],{},"Personalize marketing by tagging customers based on purchasing behavior",[46,17594,17595],{},"Hide and show products based on inventory level",[46,17597,17598],{},"Reward loyalty points for adding items to a wishlist",[46,17600,17601],{},"Start a win-back email sequence when customers are at risk",[46,17603,17604],{},"Add a free gift to orders over $100",[12,17606,17607,17608],{},"For more information on Shopify Flow ",[31,17609,17612],{"href":17610,"rel":17611},"https:\u002F\u002Fapps.shopify.com\u002Fflow",[553],"please follow this link.",[63,17614,17616],{"id":17615},"scribeless-and-shopify-flow","Scribeless and Shopify Flow",[12,17618,17619],{},"After receiving countless requests from our customers managing Shopify stores for a way to automate and integrate our service, we decided to build a Shopify Connector.This is a feature that allows Shopify Plus stores to set up behavioral triggers and actions built by third-party apps.",[12,17621,17622,17623,17626],{},"Currently, there is only one action that our connector offers: ",[39,17624,17625],{},"Send a handwritten note",".This action helps you send personalized handwritten notes whenever a customer triggers a workflow. The most common triggers used by our Shopify customers are: 'Customer account is created', 'Customer abandons shopping cart', and 'Customer places a new order'.",[63,17628,17630],{"id":17629},"advantages-of-using-our-connector","Advantages of using our connector",[86,17632,17634],{"id":17633},"save-hours-of-your-time","Save hours of your time",[12,17636,17637],{},"Creating a single note for every user can be very time-consuming. We know your time is valuable, so let us handle your handwritten marketing while you focus on selling. Set up the workflow once and we'll take care of everything else.",[86,17639,17641],{"id":17640},"deliver-personalized-experiences","Deliver personalized experiences",[12,17643,17644],{},"We use artificial intelligence and advanced printing technologies to recreate human handwriting at scale. We can mimic the imperfections and nuances of handwriting so every note is unique, and indiscernible from the real thing.",[63,17646,17648],{"id":17647},"triggers-you-can-use","Triggers you can use",[12,17650,17651],{},"We have big plans for this connector, and more triggers and actions are planned to be developed and implemented, but these are a few examples of where you can get started:",[43,17653,17654,17660,17666],{},[46,17655,17656,17659],{},[39,17657,17658],{},"Customer account is created"," - starts when a customer has created an account",[46,17661,17662,17665],{},[39,17663,17664],{},"Customer places a new order"," - starts when a customer has placed an order for the first time",[46,17667,17668,17671],{},[39,17669,17670],{},"Customer abandons cart"," - starts when a customer leaves before entering their payment details",[63,17673,17675],{"id":17674},"scribeless-connector-use-cases","Scribeless connector use cases",[86,17677,17679],{"id":17678},"send-a-handwritten-welcome-note-when-a-customer-signs-up-for-an-account","Send a handwritten Welcome note when a customer signs up for an account",[12,17681,17682],{},"On average, a business spends five times more converting a lead than it does retaining an existing one. Stop letting customers slip through your fingers by automating customer engagement in an efficient and results-oriented way. Increase recurring orders by including thank you messages, discount codes, or coupons in handwritten direct mail notes.",[86,17684,17686],{"id":17685},"send-a-handwritten-thank-you-note-when-a-customer-places-an-order","Send a handwritten Thank You note when a customer places an order",[12,17688,17689],{},"A simple gesture of appreciation like sending a handwritten Thank You card can make your customer feel valued and will dramatically increase your customer retention ratios. Handwritten is by far the most personal way of showing gratitude and you will be remembered for going above and beyond what the typical retailers provide.",[86,17691,17693],{"id":17692},"send-a-handwritten-review-request-note-to-a-customer-when-an-order-gets-dispatched","Send a handwritten Review Request note to a customer when an order gets dispatched",[12,17695,17696],{},"Make sure the customer lifecycle doesn’t end after successfully delivering an order. Customer reviews not only boost the customer's confidence when they decide to buy from your store but it also helps tremendously with search engine optimization. Sending a handwritten note makes your customers feel valued and increases your chances of receiving a 5-star review.",[86,17698,17700],{"id":17699},"send-a-handwritten-discount-note-when-a-customer-leaves-the-checkout-before-purchasing","Send a handwritten Discount note when a customer leaves the checkout before purchasing",[12,17702,17703],{},"We all know how difficult it is to convert a customer that initially had intent to buy but then abandons the check-out process without completing the order. Convince them to shop from your store by sending a custom handwritten discount code, or include a coupon in your handwritten letter.",[12,17705,17706,17709,17714],{},[2859,17707,17708],{},"Please note that this integration is only available to stores on the Shopify Plus platform — you can get started through your Shopify admin. For more information or to get our Shopify Flow Connector working for your store,",[31,17710,17713],{"href":17711,"rel":17712},"https:\u002F\u002Fwww.scribeless.co\u002Fsupport\u002Fhow-to-integrate-with-shopify-flow",[553],"* check out our detailed integration documentation and step-by-step instructions*",[2859,17715,769],{},{"title":595,"searchDepth":596,"depth":596,"links":17717},[17718,17719,17720,17724,17725],{"id":17583,"depth":596,"text":17584},{"id":17615,"depth":596,"text":17616},{"id":17629,"depth":596,"text":17630,"children":17721},[17722,17723],{"id":17633,"depth":601,"text":17634},{"id":17640,"depth":601,"text":17641},{"id":17647,"depth":596,"text":17648},{"id":17674,"depth":596,"text":17675,"children":17726},[17727,17728,17729,17730],{"id":17678,"depth":601,"text":17679},{"id":17685,"depth":601,"text":17686},{"id":17692,"depth":601,"text":17693},{"id":17699,"depth":601,"text":17700},"General","2023-10-02","Use the Scribeless Shopify Flow connector to automate handwritten notes from Shopify events and customer moments.","https:\u002F\u002Fuploads-ssl.webflow.com\u002F6620e04cc8e4839a48c29fbf\u002F66322b665926d4f7f9ad8975_6239fcbb1c6bed39c95adc19_Scribeless%2520announce%2520Shopify%2520partnership.png","Shopify plus Scribeless handwritten notes for eCommerce online Shopping",{},"\u002Fblog\u002Fweve-launched-scribeless-shopify-flow-connector",{"title":17575,"description":17733},"weve-launched-scribeless-shopify-flow-connector","blog\u002Fweve-launched-scribeless-shopify-flow-connector","Simple ways for businesses to improve customer retention and keep buyers coming back.","66322b665926d4f7f9ad89a0","WfzHm96Ho1HkEoZscO6Zy_zlD4lv8rEGiq2p6lgXNK4",{"id":17745,"title":17746,"blog_updated_date":9334,"blog_updated_date_display":9335,"body":17747,"category":15782,"date":17968,"date_display":7,"description":17969,"essential_reading":640,"extension":641,"image":17970,"image_alt":17971,"meta":17972,"name":7,"navigation":646,"path":17973,"pillar":7,"scheduled_publish_date":7,"seo":17974,"slug":17975,"status":652,"stem":17976,"summary":17977,"webflow_html_path":7,"webflow_item_id":17978,"__hash__":17979},"blog\u002Fblog\u002Fhow-to-transform-black-friday-customers-into-repeat-customers.md","Transform your Black Friday customers into repeat customers",{"type":9,"value":17748,"toc":17955},[17749,17758,17761,17779,17782,17786,17789,17792,17795,17799,17802,17805,17808,17811,17814,17818,17821,17824,17828,17831,17834,17838,17841,17844,17848,17851,17854,17858,17861,17864,17867,17871,17874,17877,17880,17893,17899,17902,17912,17921,17925,17933,17936,17945,17948,17952],[12,17750,17751,17752,17757],{},"Black Friday and Cyber Monday are still enormous opportunities for eCommerce businesses. In 2025, ",[31,17753,17756],{"href":17754,"rel":17755},"https:\u002F\u002Fnews.adobe.com\u002Fnews\u002F2025\u002F12\u002Fadobe-cyber-monday-hits-record",[553],"Adobe reported"," that Cyber Week generated $44.2 billion in U.S. online spend, with Black Friday reaching $11.8 billion online, up 9.1% year over year.",[12,17759,17760],{},"This is all well and good, but to really make the most of Black Friday, you need to have a retention strategy to turn as many of these new customers into loyal ones.",[12,17762,17763,17764,17768,17769,17772,17773,17778],{},"And it's well worth it too - a ",[31,17765,17419],{"href":17766,"rel":17767},"https:\u002F\u002Fwww.scribeless.co",[553]," customer with 50,000 usual monthly orders saw ",[39,17770,17771],{},"half a million orders during one Black Friday period",". This is already an enormous boost, but when you consider it can cost ",[31,17774,17777],{"href":17775,"rel":17776},"https:\u002F\u002Freview42.com\u002Fresources\u002Fcustomer-retention-statistics\u002F",[553],"up to 5 times as much"," to acquire a new customer than retain an old one, it's a massive opportunity to make those new customers stay and save tons on your customer acquisition.",[12,17780,17781],{},"Black Friday planning should start well before the promotion calendar is locked. Below, we'll go over some of the ways you can turn new customers into repeat buyers - and keep doing it year after year.",[63,17783,17785],{"id":17784},"build-a-post-bfcm-retention-timeline","Build a post-BFCM retention timeline",[12,17787,17788],{},"The biggest mistake is treating Black Friday as a sales spike rather than the start of a customer relationship. Plan the follow-up before the orders arrive.",[12,17790,17791],{},"On day 0, send the confirmation, set delivery expectations, and make support easy to find. In the first few days, use proactive shipping updates so customers are not left wondering where their order is. On delivery day, make the unboxing feel intentional with packaging, product education, or a handwritten thank-you note. After 7-14 days, follow up with care tips, review requests, or support checks that help the customer get value from the product. After 21-45 days, test a second-purchase offer, replenishment reminder, or complementary product recommendation. After 60-90 days, move high-value customers into VIP, win-back, referral, or loyalty segments.",[12,17793,17794],{},"This turns Black Friday and Cyber Monday customers into named audiences you can nurture, rather than one-off discount buyers.",[63,17796,17798],{"id":17797},"keep-your-customers-in-the-loop","Keep your customers in the loop",[12,17800,17801],{},"Good communication is a vital part of the eCommerce experience, particularly around Black Friday. Things can be really crazy so it's important that you keep your customer in the loop throughout the purchase journey. You can do this with email or text message push notifications to keep them updated on purchase confirmation and delivery timelines.  ",[12,17803,17804],{},"Simply providing regular updates on social media and other channels can really make a difference to the way that consumers perceive you - a D2C brand that consistently engages with it's audience is of course more likely to stick in the mind and stay at the top of their customers' inbox.",[12,17806,17807],{},"That being said, there is some balance to this. Customers love a smooth experience and being updated throughout on the status of their order, but mailing list subscribers can be fickle. Space out your emails and only email post-purchase when you have something of value to share, be that important news, offers or discounts.",[12,17809,17810],{},"With lots of new customers, you have the chance to really see what works. For example, post-Black Friday is the perfect time A\u002FB test email newsletter subject lines to see which ones are most effective - you'll never have a bigger sample size! Doing things like this and setting up tracking to see who is coming to your site from where, you can start building a strategy for the year ahead too.",[12,17812,17813],{},"If you strike the right balance of effective communication without spamming, you're well on your way to retaining your new Black Friday customers.",[63,17815,17817],{"id":17816},"smooth-service","Smooth service",[12,17819,17820],{},"Keeping your customers updated is one part of ensuring a smooth purchasing process, but there's plenty more you can do too. Black Friday is a great opportunity to demonstrate how smooth your customer experience can be",[12,17822,17823],{},"On top of keeping your customers in the loop, here are 4 other tips you can follow to give your customers a smooth Black Friday buying experience and turn them into repeat customers.",[86,17825,17827],{"id":17826},"anticipate-demand-and-increase-stocking-capacity","Anticipate Demand and Increase Stocking Capacity",[12,17829,17830],{},"Numbers on Black Friday will be much higher than normal, which is great, but make sure you do your research and compare previous years to make sure you are well-stocked for the occasion. Nothing is more frustrating for a customer than thinking they've found a great buy and suddenly it's out of stock, and they will jump ship to a store offering the closest alternative.",[12,17832,17833],{},"It also makes sense to make sure your website is equipped to deal with the increase in traffic - this could involve ensuring images are a reasonable size so they don't take an age to load, tweaking your site if it can't handle multiple orders at once, or making sure you have team members on standby to quickly firefight any issues as they come up.",[86,17835,17837],{"id":17836},"effective-deals-and-offers","Effective Deals and Offers",[12,17839,17840],{},"Your website should be as easy to navigate with your Black Friday promotions, and have them clearly displayed along side all other products you offer. You're creating a one stop shop for people looking for what they want at the right time, so make it easy for them. Free delivery is a huge factor in a lot of customers' buying preferences, so offering  this along with deals and offers means they've got another great to shop with you.",[12,17842,17843],{},"Black Friday is a huge opportunity for retailers and brands, so make sure you are prepared to send out offers and promotions in time, or it will be wasted. Make it as easy as possible to apply these coupons or discounts too - hiding the option in strange places can annoy customers who might give up looking if it isn't presented to them obviously.",[86,17845,17847],{"id":17846},"personalization-and-gifting","Personalization and Gifting",[12,17849,17850],{},"It's worth noting that a lot of Black Friday customers are buying for other people, so giving them as much opportunity to personalize is a great way to demonstrate the versatility of your product and offering. Offering gift notes and gift wrapping  services will help you capture the opportunity to reach more people than just those who are buying for themselves.",[12,17852,17853],{},"Remember, even if these people aren't looking to buy for others now, there's no reason they won't need this in the future. If first time buyers are on your site, make sure you're showing everything you offer so that if they need it further down the line, they're coming back to you.",[86,17855,17857],{"id":17856},"support-mobile-users","Support mobile users",[12,17859,17860],{},"It's important not to neglect your customers who are buying from mobile devices - companies spend a lot on making their websites and storefronts impressive, but it's important to optimize to give your mobile users a positive experience too.",[12,17862,17863],{},"Retailers should consider making their entire site mobile-friendly, making images smaller and using tilt or swipe features to make it easier for mobile users to interact with the items on display. It's especially important to ensure that your cart is fully functional on mobile as well - it's a little thing but something that can put people off paying for items if they're having trouble doing so.",[12,17865,17866],{},"You could direct your customer to your desktop site with a popup, but that adds friction at the worst possible moment. During Black Friday and Cyber Monday, assume a large share of shoppers will be comparing, browsing, and buying on mobile. Your cart, payment flow, delivery messaging, and customer support options need to work cleanly on smaller screens.",[63,17868,17870],{"id":17869},"delightful-experiences-online-to-offline","Delightful Experiences, Online to Offline",[12,17872,17873],{},"Delivering a unified experience is a great way to win over customers and show how much you care about them even after the purchase is made. You can have a snazzy website with great graphics and animations, but a continuation of that effort into your packaging and shipping will really  make a difference.",[12,17875,17876],{},"It may sound like a considerable effort, but there are some pretty quick and easy ways to show that thought went into the experience you are delivering. Take a look at your packaging and think what you can do to make the unboxing and delivery experience more unique and personalized.",[12,17878,17879],{},"Remember - unboxing experiences have the potential to go viral if share on sites like YouTube or by influencers on social media. Millions could end up seeing the unboxing and packaging, so give them something to talk about.",[12,17881,17882,17883,17887,17888,769],{},"We can't stop telling customers how important it is to create a meaningful unboxing experience, so we created a playbook to show them how. ",[31,17884,17886],{"href":10337,"rel":17885},[553],"Check it out here"," for some ideas that you can implement to deliver delightful experiences on Black Friday to keep your customer coming back. For more retention ideas, see our guide to ",[31,17889,17892],{"href":17890,"rel":17891},"https:\u002F\u002Fwww.scribeless.co\u002Fblog\u002Fa-few-simple-ways-to-increase-customer-retention",[553],"increasing customer retention",[12,17894,17895],{},[58,17896],{"alt":17897,"src":17898},"Black Friday repeat customer handwritten thank you note example","assets\u002Fimages\u002Fblack-friday-repeat-customer-note.webp",[12,17900,17901],{},"Here are two simple handwritten note examples you can adapt:",[5381,17903,17904,17906,17909],{},[12,17905,8969],{},[12,17907,17908],{},"Thank you for choosing {{brand}} during Black Friday. We know you had a lot of options, so we wanted to make this order feel a little more personal.\nIf anything is not right when it arrives, reply to the team and we will help.",[12,17910,17911],{},"{{sender_name}}",[5381,17913,17914,17916,17919],{},[12,17915,8969],{},[12,17917,17918],{},"Thanks again for your first order from {{brand}}. I hope {{product}} is exactly what you were looking for.\nI included a small thank-you for your next order in case you want to come back.",[12,17920,17911],{},[63,17922,17924],{"id":17923},"get-creative-with-your-strategies","Get creative with your strategies",[12,17926,17927,17928,17932],{},"We're all about '",[31,17929,17931],{"href":10337,"rel":17930},[553],"Thinking Inside the Box","', but don't be afraid to think outside the box when it comes to your customer retention strategies. Cheerios, for example, took a remarkable approach to increasing their retention.",[12,17934,17935],{},"On Amazon Prime Day 2018, Cheerios managed boost Honey Nut Cheerios to the top of Amazon’s recommended cereals using some interesting tactics. They ran a campaign offering free boxes of Honey Nut Cheerios to every customer spending over $40, meaning that the numbers of Honey Nut Cheerios shipping out from Amazon skyrocketed, and as such, so did the recommendations.",[12,17937,17938,17939,17944],{},"Long story short - for the long story, ",[31,17940,17943],{"href":17941,"rel":17942},"https:\u002F\u002Fwww.scribeless.co\u002Fblog\u002Fcreative-marketing-ideas-for-your-ecommerce-store",[553],"check out our more in depth look here"," - in July of 2018, 80% of Honey Nut Cheerios’ buyers were new to the brand, showing that the campaign had a huge impact on the popularity of the product. Of course, this case study is of Prime Day rather than Black Friday, but there's no reason you can't adapt the strategy for Black Friday this year.",[12,17946,17947],{},"This particular strategy is pretty niche, but it shows that there are some really creative solutions  to be had if you're looking for a way to grow sales.  The bottom line is that if your goal is to increase the number of repeat customers shopping with you throughout the year, then you need to have an effective retention strategy in place, and sometimes, that might involve some radical thinking.",[63,17949,17951],{"id":17950},"nowstart-preparing","Now...start preparing!",[12,17953,17954],{},"Our final piece of advice is that it's never too early to start thinking about Black Friday. If you're looking to turn new buyers into loyal customers and advocates, it requires preparation before the sale and thoughtful follow-up after delivery. Use this guide as a starting point for your Black Friday retention strategy.",{"title":595,"searchDepth":596,"depth":596,"links":17956},[17957,17958,17959,17965,17966,17967],{"id":17784,"depth":596,"text":17785},{"id":17797,"depth":596,"text":17798},{"id":17816,"depth":596,"text":17817,"children":17960},[17961,17962,17963,17964],{"id":17826,"depth":601,"text":17827},{"id":17836,"depth":601,"text":17837},{"id":17846,"depth":601,"text":17847},{"id":17856,"depth":601,"text":17857},{"id":17869,"depth":596,"text":17870},{"id":17923,"depth":596,"text":17924},{"id":17950,"depth":596,"text":17951},"2023-09-04","Turn Black Friday customers into repeat buyers with better post-purchase follow-up, retention campaigns, and customer experience.","https:\u002F\u002Fuploads-ssl.webflow.com\u002F6620e04cc8e4839a48c29fbf\u002F66322b6884ffc8297dde07cc_62334aa0090f027d26fcbea2_611cfe0deda9b14a3d947ebc_blackfriday.jpeg","Sign for 50% off Black Friday in Black and Yellow",{},"\u002Fblog\u002Fhow-to-transform-black-friday-customers-into-repeat-customers",{"title":17746,"description":17969},"how-to-transform-black-friday-customers-into-repeat-customers","blog\u002Fhow-to-transform-black-friday-customers-into-repeat-customers","A retention playbook for turning Black Friday and Cyber Monday buyers into repeat eCommerce customers with better post-purchase follow-up.","66322b6884ffc8297dde07d7","JD-MWveyxsY9h7yklfDOqe6RJ2DDIEJwKtCiY4IMSWs",{"id":17981,"title":4415,"blog_updated_date":7,"blog_updated_date_display":7,"body":17982,"category":6817,"date":18159,"date_display":7,"description":18160,"essential_reading":646,"extension":641,"image":18161,"image_alt":18162,"meta":18163,"name":7,"navigation":646,"path":786,"pillar":7,"scheduled_publish_date":7,"seo":18164,"slug":18165,"status":652,"stem":18166,"summary":18167,"webflow_html_path":7,"webflow_item_id":18168,"__hash__":18169},"blog\u002Fblog\u002Ftrack-your-direct-mail-marketing.md",{"type":9,"value":17983,"toc":18151},[17984,17987,17990,17999,18002,18005,18008,18011,18015,18018,18021,18024,18027,18030,18034,18037,18040,18043,18046,18049,18053,18056,18065,18068,18071,18080,18083,18087,18091,18094,18097,18100,18103,18106,18112,18115,18118,18121,18124,18127,18131,18134,18137,18140,18148],[12,17985,17986],{},"There are still many businesses who neglect direct mail marketing, believing that email marketing is the far more effective channel and a better use of their time and money.",[12,17988,17989],{},"These businesses could not be more wrong.",[12,17991,17992,17993,17998],{},"While direct mail marketing can require a little more financial investment, direct mail can see ",[31,17994,17997],{"href":17995,"rel":17996},"https:\u002F\u002Fwww.smallbizgenius.net\u002Fby-the-numbers\u002Fdirect-mail-statistics\u002F#gref",[553],"response rates up to nine times higher"," than that of email marketing.",[12,18000,18001],{},"So why is it that businesses are still choosing to use email marketing over direct mail? One complaint is that, because direct mail is physical, it can be harder to track a campaign’s performance.",[12,18003,18004],{},"While it’s true that this can be a limitation of the channel, it can be easily overcome with a little creativity.",[12,18006,18007],{},"Below is a quick list of ways to track and measure the effectiveness of your direct mail marketing, as well as a few tips on how to make the most of your direct mail marketing.",[12,18009,18010],{},"By including any of these methods in your campaigns, you’ll be able to tell what works, what doesn’t, and whether you’re investing in the right areas.",[63,18012,18014],{"id":18013},"offering-discount-codes","Offering Discount Codes",[12,18016,18017],{},"Including a unique discount code in your direct mail marketing can help you track a campaign’s effectiveness while simultaneously motivating consumers to buy.",[12,18019,18020],{},"By keeping track of the number of times that the discount code was used, you can measure how many recipients responded positively to your direct mail.",[12,18022,18023],{},"As well as increasing the likelihood of customer engagement, this tactic also pairs perfectly with larger campaigns.",[12,18025,18026],{},"For instance, if you are running a promotion or are looking to target a specific audience.",[12,18028,18029],{},"While they can be used as a method of performance tracking in their own right, discount codes can also be used in conjunction with any of the following examples to maximize engagement rates.",[63,18031,18033],{"id":18032},"featuring-urls-to-monitored-web-pages","Featuring URLs to Monitored Web-Pages",[12,18035,18036],{},"Including a campaign-specific URL is a great way of digitally measuring the performance of a direct mail marketing campaign.",[12,18038,18039],{},"Feature a CTA directing your recipients to a specific web-page through which their visit can be measured. This way, you can see just how many individuals are responding positively to your campaign.",[12,18041,18042],{},"This tactic can also pair well with a promotion by directing your customers to an exclusive online discount page.",[12,18044,18045],{},"This method of tracking your direct mail marketing also stands out because of its versatility. If you want to monitor more precise behaviors, then your direct mail can be easily tailored to feature different URLs.",[12,18047,18048],{},"You could even measure the response rates of specific individuals by featuring a unique URL in their direct mail.",[63,18050,18052],{"id":18051},"using-scannable-qr-codes","Using Scannable QR Codes",[12,18054,18055],{},"Like URLs, QR Codes can be used as a way of getting your targets online where you can track their activity and measure your direct mail marketing campaign’s effectiveness.",[12,18057,18058,18059,18064],{},"Unlike URLs though, which require time and precise entry into an internet search bar, QR Codes created using a ",[31,18060,18063],{"href":18061,"rel":18062},"https:\u002F\u002Fwww.beaconstac.com\u002Fqr-code-generator",[553],"QR Code Generator"," can easily be scanned with the camera on almost any modern smartphone.",[12,18066,18067],{},"QR Codes are quick and convenient, and as such should yield a far higher engagement rate than URLs.",[12,18069,18070],{},"They also achieve great response rates with young people.",[12,18072,18073,18074,18079],{},"As direct mail is already the preferred marketing choice of people aged 18-29 (",[31,18075,18078],{"href":18076,"rel":18077},"https:\u002F\u002Fwww.forbes.com\u002Fsites\u002Fforbescommunicationscouncil\u002F2017\u002F08\u002F30\u002Fwhy-direct-mail-marketing-is-far-from-dead\u002F#3730a679311d",[553],"95% respond to it positively","), implementing QR Codes in your direct mail marketing is the next logical step.",[12,18081,18082],{},"Like URLs, you can also partner QR Codes with online specific promotions and discount codes.",[12,18084,18085],{},[58,18086],{"alt":6499,"src":6500},[63,18088,18090],{"id":18089},"including-a-cta-to-get-in-touch","Including a CTA to Get in Touch",[12,18092,18093],{},"If you're aiming to connect with potential leads directly through your marketing then featuring a phone number is a great way to kill two birds with one stone.",[12,18095,18096],{},"When customers get in touch, ask how they heard about you, or specifically, if it was through your direct mail marketing.",[12,18098,18099],{},"This is not 100% accurate though, as it could be that your leads come to hear about you from several marketing channels and don’t necessarily mention your direct mail.",[12,18101,18102],{},"If you don’t want to come across too pushy with the questions, then you could offer a unique phone number in your direct mail the redirects to the number that you want to be contacted on.",[12,18104,18105],{},"This way, you can see who calls you as a result of your direct mail marketing campaign.",[63,18107,18109],{"id":18108},"using-only-direct-mail-marketing",[39,18110,18111],{},"Using Only Direct Mail Marketing",[12,18113,18114],{},"You could avoid implementing any specific measurement tactic in your direct mail marketing and just let the campaign speak for itself.",[12,18116,18117],{},"By assessing your engagement rates before you launch your campaign and comparing them to any changes that occur before or after the campaign, you can assume that any successes (or lulls) are down to your direct mail marketing.",[12,18119,18120],{},"This is not exactly an advised tactic though as putting all other marketing channels on hold can negatively affect your business.",[12,18122,18123],{},"As well as this, it can be a little inaccurate as there’s no telling that every result is down to your direct mail marketing.",[12,18125,18126],{},"Even the smallest thing, like a sudden burst in customers sharing their experience by word of mouth, can affect your companies’ performance.",[63,18128,18130],{"id":18129},"how-to-optimize-your-direct-mail-marketing","How To Optimize Your Direct Mail Marketing",[12,18132,18133],{},"By using any of these tricks, you can evolve your direct mail marketing campaign and overcome one of the few limitations of the channel.",[12,18135,18136],{},"As we mentioned at the start of this list, it’s always a great idea to maximize the likelihood of engagement in your direct mail marketing through incentives such as discount codes.",[12,18138,18139],{},"But another great way of optimizing your direct mail marketing is with personalization.",[12,18141,18142,18143],{},"Those that have used Scribeless’ personalized handwritten notes service to reach out to leads directly, and track the campaign’s progress through a digital channel, have seen a ",[31,18144,18147],{"href":18145,"rel":18146},"https:\u002F\u002Fwww.scribeless.co\u002Fcustomers",[553],"420% increase in engagement rates.",[12,18149,18150],{},"Get in touch to find out how we can help evolve your direct mail marketing.",{"title":595,"searchDepth":596,"depth":596,"links":18152},[18153,18154,18155,18156,18157,18158],{"id":18013,"depth":596,"text":18014},{"id":18032,"depth":596,"text":18033},{"id":18051,"depth":596,"text":18052},{"id":18089,"depth":596,"text":18090},{"id":18108,"depth":596,"text":18111},{"id":18129,"depth":596,"text":18130},"2023-08-22","Track direct mail campaigns with QR codes, landing pages, phone numbers, CRM data, and response measurement tactics.","https:\u002F\u002Fuploads-ssl.webflow.com\u002F6620e04cc8e4839a48c29fbf\u002F66322b6d5fbbb72b2ad94d82_6234cd7ef2dc6236664855d4_Direct%2520mail%2520marketing.png","Handwritten note from postman delivered to happy customers",{},{"title":4415,"description":18160},"track-your-direct-mail-marketing","blog\u002Ftrack-your-direct-mail-marketing","A guide to measure direct mail campaign engagment with QR codes, website attribution, and smart phone numbers","66322b6d5fbbb72b2ad94d86","BgnhULunC8B9wtnunVQ8tNO8ebamHfl-YWvoPbXkdB8",{"id":18171,"title":18172,"blog_updated_date":7,"blog_updated_date_display":7,"body":18173,"category":15782,"date":18273,"date_display":7,"description":18274,"essential_reading":640,"extension":641,"image":18275,"image_alt":18276,"meta":18277,"name":7,"navigation":646,"path":18278,"pillar":7,"scheduled_publish_date":7,"seo":18279,"slug":18280,"status":652,"stem":18281,"summary":18282,"webflow_html_path":7,"webflow_item_id":18283,"__hash__":18284},"blog\u002Fblog\u002Fa-few-simple-ways-to-increase-customer-retention.md","Keep customers coming back for more",{"type":9,"value":18174,"toc":18267},[18175,18184,18193,18197,18206,18209,18213,18222,18225,18229,18232,18235,18239,18242,18245,18254,18257,18260],[12,18176,18177,18178,18183],{},"There was once a time when customer acquisition was a business’s primary focus and repeat buyers were taken for granted. Thankfully this is no longer the case, as businesses’ existing clients are being treated with the care and respect that they deserve. ",[31,18179,18182],{"href":18180,"rel":18181},"https:\u002F\u002Fwww.businessdasher.com\u002Fcustomer-acquisition-vs-retention-cost\u002F#:~:text=Acquiring%20a%20new%20customer%20can,only%2018%25%20prioritize%20customer%20retention.",[553],"44% of companies"," now have a greater focus on customer retention, compared to 18% who still think acquiring new customers is the way to go while the rest manage to balance their focus on the two.",[12,18185,18186,18187,18192],{},"There’s no question that focusing on customer retention is a smart move. ",[31,18188,18191],{"href":18189,"rel":18190},"https:\u002F\u002Fwww.retentionscience.com\u002Fblog\u002Fcustomer-retention-should-outweigh-customer-acquisition\u002F",[553],"According to Gartner",", 80% of all your future profits will come from a mere 20% of your existing clientele, and it’s been proven that attracting new customers is five times more costly than keeping your old ones happy. If you’re looking to join these wise businesses and increase your customer retention levels then there are a few things you need to keep in mind. Ultimately, it boils down to the strength of your relationship with your customers, where intimacy and understanding are key. I’ve included a few tips below that will help you improve your customer relations and in doing so, boost levels of customer retention.",[63,18194,18196],{"id":18195},"know-what-your-customer-wants","Know What Your Customer Wants",[12,18198,18199,18200,18205],{},"Naturally, if you want to maintain long-term customers, you always need to be able to offer them something they want or need. That may sound pretty obvious, but you’ll be surprised to learn that ",[31,18201,18204],{"href":18202,"rel":18203},"http:\u002F\u002Fimages.forbes.com\u002Fforbesinsights\u002FStudyPDFs\u002FTeradata-Data_Driven_Marketing-REPORT.pdf",[553],"only 41% of executives"," use customer engagement data to inform their marketing strategies.",[12,18207,18208],{},"It’s important to keep tabs on your customers' interactions in order to collect valuable data. Only when you know what their needs are can you begin to offer something to fit them. Perhaps more importantly, though, is that frequent and successful engagement with your customers grants you the opportunity to develop a meaningful relationship, which is the main goal when it comes to keeping customers happy.",[63,18210,18212],{"id":18211},"what-is-it-about-your-product-that-excites-people","What Is It About Your Product That Excites People?",[12,18214,18215,18216,18221],{},"Customer expectations are starting to reach an all-time high. The time of quiet complacency is over, and the promise of ",[31,18217,18220],{"href":18218,"rel":18219},"https:\u002F\u002Fwww.salesforce.com\u002Fresearch\u002Fcustomer-expectations\u002F",[553],"quality service at an affordable price is no longer"," enough. It may be hard to admit, but no matter how much you’ve tried to create a unique product, odds are that there are one hundred others out there, and now that customers are clued in on the wonders of the internet, an alternative is just one swipe of their finger away.",[12,18223,18224],{},"That doesn’t mean that your marketplace is flooded, though, and you shouldn’t start packing your business up just yet. It just means that you need to work hard to highlight the specific elements of your product that make you stand out. Emphasize aspects of your business that will excite customers and make them want to stay with you when so many others are asking them to leave.",[63,18226,18228],{"id":18227},"price-is-no-longer-the-be-all-end-all","Price Is No Longer the Be All End All",[12,18230,18231],{},"Remember when it was the business that could offer the minimum acceptable quality at the lowest price that acquired the most customers? Well, those days are long gone.",[12,18233,18234],{},"These days, price is not the deciding factor in a customer’s decision to buy. Studies show that customers are now happy to pay more for a better customer experience, and it’s predicted that next year. Customer experience will be the key brand differentiator, overtaking both price and product. It’s worth getting a head start and offer this superior experience to help increase customer retention.",[63,18236,18238],{"id":18237},"let-your-customers-know-that-you-care","Let Your Customers Know That You Care",[12,18240,18241],{},"Loyalty and feelings of personal connection are the driving forces for repeat sales in 2020, and these can be achieved by ensuring your customers feel valued by your business as people, not sources of income.",[12,18243,18244],{},"To earn this level of trust, you need to find creative ways of connecting with your customers again and again. It’s not enough to keep tabs on their purchases and reach out with similar products when they come around. Keeping what you offer relevant to your customers’ needs certainly is important, but what really pays off is regular correspondences that don’t always end in an ask for money. Follow up each purchase with a handwritten letter asking for feedback. Let your customers know that they can reach out to you if they’re dissatisfied with what they’ve been given, whether it is the product itself or their customer service experience.",[12,18246,18247,18248,18253],{},"It’s perfectly understandable that businesses would look to automated emails to deliver these regular messages, they’re so quick and easy after all. But people have started seeing through the indifference of digital marketing. By sending your customers an email you are telling them that they are not worth your time and could easily result in higher levels of churn. Effective customer contact needs to be personal and intimate in order to appear relevant in the modern day. Why not try ",[31,18249,18252],{"href":18250,"rel":18251},"https:\u002F\u002Fwww.scribeless.co\u002F",[553],"sending a personalized handwritten letter","? They are almost always opened and having something physical in the customer’s hands can suggest importance and intimacy.",[12,18255,18256],{},"Sending a handwritten letter will make each and every correspondence feel like a unique experience for the customer. For example, if you feel they need a little extra incentive to continue doing business with you, send a note offering a personalized discount to encourage loyalty. When they buy a product, send a thank you note to show your gratitude for their business. If you have their date of birth on file, send an appropriate birthday card to really add that extra layer of surprise and delight to your service. No matter what you choose to do, keep it personal. Speak to them directly, ask questions about how they are feeling, nurture a meaningful connection.",[12,18258,18259],{},"Customers who have already done business with you cannot be looked after too much. You’ve won their attention and trust in the past, so it shouldn’t be too hard to keep winning it. Repeat sales will come to the businesses that listen to their customers and work to create an experience that they will love (and want to come back for). With Scribeless’ handwritten notes service, you’ll find that sending a campaign of personalized handwritten letters can be as easy as sending an email, with increases in customer engagement of up to 4x that of digital marketing!",[12,18261,18262,18266],{},[31,18263,18265],{"href":18250,"rel":18264},[553],"Click here"," to find out how Scribeless can help increase your customer retention.",{"title":595,"searchDepth":596,"depth":596,"links":18268},[18269,18270,18271,18272],{"id":18195,"depth":596,"text":18196},{"id":18211,"depth":596,"text":18212},{"id":18227,"depth":596,"text":18228},{"id":18237,"depth":596,"text":18238},"2023-04-06","Improve customer retention with practical tactics for loyalty, repeat purchases, post-purchase follow-up, and better experiences.","https:\u002F\u002Fcdn.prod.website-files.com\u002F6620e04cc8e4839a48c29fbf\u002F66322b6668ae9203db86c0cb_62334a81cbf110206f1b21f2_607584aec24cb30d5a5a99bb_5ebe92d12e1b0be591588a27_2747192-2.jpeg","A few simple ways to increase customer retention using handwritten direct mail.",{},"\u002Fblog\u002Fa-few-simple-ways-to-increase-customer-retention",{"title":18172,"description":18274},"a-few-simple-ways-to-increase-customer-retention","blog\u002Fa-few-simple-ways-to-increase-customer-retention","Alternative methods for obtaining more Amazon reviews while adhering to platform rules.","66322b6668ae9203db86c0e0","icxSEPxbrU5qFdW7t41vNvRhZMNbD4XsSz0o6rsQT94",{"id":18286,"title":18287,"blog_updated_date":7,"blog_updated_date_display":7,"body":18288,"category":17731,"date":18413,"date_display":7,"description":18414,"essential_reading":640,"extension":641,"image":18415,"image_alt":18416,"meta":18417,"name":7,"navigation":646,"path":18418,"pillar":7,"scheduled_publish_date":7,"seo":18419,"slug":18420,"status":652,"stem":18421,"summary":18422,"webflow_html_path":7,"webflow_item_id":18423,"__hash__":18424},"blog\u002Fblog\u002Fscribeless-mythbuster.md","Scribeless vs. the world: mythbuster",{"type":9,"value":18289,"toc":18405},[18290,18293,18302,18305,18314,18318,18321,18330,18334,18337,18341,18344,18353,18357,18360,18373,18377,18385,18389,18392],[12,18291,18292],{},"Did you also know that SimplyNoted's base of operations is a submarine off the coast of the Philippines, and their notes are delivered by a fleet of trained dolphins?",[12,18294,18295,18296,18301],{},"And did you know that Handwrytten’s fleet of writing robots exclusively use ",[31,18297,18300],{"href":18298,"rel":18299},"https:\u002F\u002Fwww.amazon.com\u002FPlanet-Pens-Hand-Painted-Fashionable-Decorative\u002Fdp\u002FB07HGMMSBP\u002Fref=sr_1_226?keywords=novelty+pens&qid=1636557180&sr=8-226",[553],"these pens","?",[12,18303,18304],{},"Of course, both of these are absolute fabrications. It is very easy to make stuff up about other companies on your own website.",[12,18306,18307,18308,18313],{},"We would prefer to let our product do the talking for us, but after we were sent ",[31,18309,18312],{"href":18310,"rel":18311},"https:\u002F\u002Fsimplynoted.com\u002Fblogs\u002Fnews\u002Fsimply-noted-vs-scribeless",[553],"this SimplyNoted comparison page"," we knew we had to set the record straight and do some mythbusting. ",[63,18315,18317],{"id":18316},"myth-1-scribeless-prints-their-logo-on-every-note","Myth 1: Scribeless prints their logo on every note",[12,18319,18320],{},"This was one of our favorite claims made by SimplyNoted.",[12,18322,18323,18329],{},[2859,18324,18325,18326],{},"Co-marketing is when the provider adds their own logo somewhere on the letter or card.  This makes it clear that the card was printed by a service, and not handwritten.  Without the illusion of true handwriting, much of the emotional power is lost. Simply Noted never prints our logo on your cards. We strive for authenticity, so we wouldn’t do anything to jeopardize that. Scribeless is less concerned with creating a realistic handwriting experience.  They do include their logo on cards they print. If authenticity is important for your customer appreciation, avoid comarketing logos. - **",[39,18327,18328],{},"SimplyNoted","For a company claiming to ‘strive for authenticity’, this is an outlandish claim and is categorically untrue. Of course including our logo would make the experience of receiving a handwritten note feel less authentic. We don’t do this, and never will!",[63,18331,18333],{"id":18332},"myth-2-scribeless-has-slow-turnaround-times","Myth 2: Scribeless has slow turnaround times",[12,18335,18336],{},"Some of our customers used to use Handwrytten, but upgraded to Scribeless because they were told that their campaigns would take weeks to produce. If you’re not sure who is faster, ask Handwrytten and SimplyNoted to estimate lead times for your project. ",[63,18338,18340],{"id":18339},"myth-3-scribeless-only-sends-flat-unfolded-cards","Myth 3: Scribeless only sends flat, unfolded cards",[12,18342,18343],{},"SimplyNoted and Handwrytten’s comparison pages say that Scribeless only offers flat notecards in one size.",[12,18345,18346,18347,18352],{},"Clearly none of their teams were lucky enough to receive a Christmas card from one of our customers last year. We send thousands of folded cards all over the globe every year, and are hoping to send more than ever this year. You can find out more about ",[31,18348,18351],{"href":18349,"rel":18350},"https:\u002F\u002Fwww.scribeless.co\u002Fproducts\u002Fchristmas-cards",[553],"Scribeless' handwritten holiday cards here",". ",[63,18354,18356],{"id":18355},"myth-4-scribeless-has-no-shopify-integration","Myth 4: Scribeless has no Shopify integration",[12,18358,18359],{},"If you were to look on SimplyNoted’s website, you might assume that we don’t have a Shopify integration. This might come as a surprise to the hundreds of Shopify merchants who use it everyday to print and send handwritten cards and gift notes to delight their customers.",[12,18361,18362,18363,7846,18368,18372],{},"We not only offer a direct Shopify integration, but also provide a Shopify flow connector specifically for Shopify Plus customers. If you’re interested in learning any more about either of these, you can check out our ",[31,18364,18367],{"href":18365,"rel":18366},"https:\u002F\u002Fapps.shopify.com\u002Fscribeless",[553],"Shopify app store listing",[31,18369,18371],{"href":17711,"rel":18370},[553],"support documentation"," here.",[63,18374,18376],{"id":18375},"myth-5-scribeless-notes-are-poorer-quality","Myth 5: Scribeless notes are poorer quality",[12,18378,18379,18384],{},[2859,18380,18381,18382],{},"Scribeless uses a process similar to photocopying to create their handwritten messages. Generic handwriting fonts are used to simulate written text. Then the text is laser printed onto the interior of the card. The results look a lot like handwriting, but like the photocopy, it’s clear to the observer that it was created by a machine. - **",[39,18383,18328],{},"SimplyNoted are pretty damning in their assessment of Scribeless’ handwriting. We think our handwriting looks much more realistic and are clearly biased, but can see from our customers’ reviews that we’re doing something right. If you’re still unconvinced we suggest requesting a free sample for both companies so you can see for yourself. ",[63,18386,18388],{"id":18387},"the-takeaway","The takeaway",[12,18390,18391],{},"We could go on for days listing every inaccuracy or myth about Scribeless listed on comparison pages, but really we're trying to illustrate a simple point. If you want to learn what a company or brand truly offer, it's always best to check in with them rather than their competitors.",[12,18393,18394,18395,18400,18401,769],{},"If you want to find out some more accurate information about Scribeless, you can ",[31,18396,18399],{"href":18397,"rel":18398},"https:\u002F\u002Fcalendly.com\u002Fscribeless-team\u002Fintroduction-call",[553],"speak to one of the team"," or learn more about us on ",[31,18402,18404],{"href":18250,"rel":18403},[553],"our website",{"title":595,"searchDepth":596,"depth":596,"links":18406},[18407,18408,18409,18410,18411,18412],{"id":18316,"depth":596,"text":18317},{"id":18332,"depth":596,"text":18333},{"id":18339,"depth":596,"text":18340},{"id":18355,"depth":596,"text":18356},{"id":18375,"depth":596,"text":18376},{"id":18387,"depth":596,"text":18388},"2022-09-18","Separate fact from fiction about Scribeless, handwritten mail, and common claims in the automated note category.","https:\u002F\u002Fuploads-ssl.webflow.com\u002F6620e04cc8e4839a48c29fbf\u002F66322b651bba52472c7f7576_62334aacad740bfd4ff24bfb_6166a95416f472d0435b1340_ScribelessMythbusterMeme.jpeg","Distracted boyfriend meme, where the boyfriend 'Delighted Scribeless customers', looks away from his girlfriend 'What competitors say about us', towards another girl 'the truth'.",{},"\u002Fblog\u002Fscribeless-mythbuster",{"title":18287,"description":18414},"scribeless-mythbuster","blog\u002Fscribeless-mythbuster","Tom Schwendler's book combining insights from old love letters with corporate communication strategies.","66322b661bba52472c7f758c","QQ52IxlH7vdH8U2o2BMPj_rrnjZEXsTOYmEVrvNtHzE",{"id":18426,"title":18427,"blog_updated_date":7,"blog_updated_date_display":7,"body":18428,"category":6817,"date":18635,"date_display":7,"description":18636,"essential_reading":640,"extension":641,"image":18637,"image_alt":18638,"meta":18639,"name":7,"navigation":646,"path":18640,"pillar":7,"scheduled_publish_date":7,"seo":18641,"slug":18642,"status":652,"stem":18643,"summary":18644,"webflow_html_path":7,"webflow_item_id":18645,"__hash__":18646},"blog\u002Fblog\u002Fbusiness-christmas-card-etiquette.md","Business Christmas Card Etiquette: How to Create Professional, Personalized Messages",{"type":9,"value":18429,"toc":18614},[18430,18434,18437,18440,18444,18447,18451,18454,18465,18468,18472,18475,18486,18490,18493,18497,18504,18507,18511,18514,18518,18521,18525,18528,18531,18535,18538,18542,18545,18549,18552,18555,18558,18562,18565,18568,18571,18575,18578,18581,18584,18588,18594,18604,18608,18611],[63,18431,18433],{"id":18432},"what-should-i-write-in-a-business-christmas-card","What should I write in a business Christmas card?",[12,18435,18436],{},"Writing a Christmas card can be surprisingly difficult, as you try and strike that balance of what is and isn't worth mentioning in the small amount of space you have to work with. Greetings cards have less space to work with than a direct mail full letter, so you want to make sure that you pack a lot of meaning into your message.",[12,18438,18439],{},"This can be even harder when deciding what to write in a business Christmas card and working out what the best Christmas card etiquette is. Here are a few things to make sure you try and include in your business Christmas cards this year.",[86,18441,18443],{"id":18442},"well-wishes-for-the-holiday-season-and-the-year-ahead","Well wishes for the holiday season and the year ahead",[12,18445,18446],{},"This one may seem obvious, but sometimes people can skip the seasonal pleasantries and start focusing the messaging on their working relationship straight away. If this is where you open your message, it can seem like you are using Christmas as an excuse to talk business, which might not resonate well. Even in a short message you should have time to organically weave this stuff in, if at all (we'll come onto this). But, for starters, extending well-wishes to them and their family for a happy and healthy holiday and year ahead.",[86,18448,18450],{"id":18449},"something-personal","Something personal",[12,18452,18453],{},"Greetings cards only really mean something if it's clear some thought and effort has gone into it. A generic message that could have gone to anyone isn't gonna put a smile on anyone's face, so adding some detail specific to each recipient will show that you're really thinking about them and it isn't a generic mass-mailer. Try:",[43,18455,18456,18459,18462],{},[46,18457,18458],{},"calling back to the last time the two of you spoke in person",[46,18460,18461],{},"including a detail about a specific conversation you've had - even an inside joke",[46,18463,18464],{},"referencing members of their wider family or community, demonstrating a wider personal knowledge",[12,18466,18467],{},"This of course won't be possible for every one of your recipients, but if you can, it can really make an impact.",[86,18469,18471],{"id":18470},"talk-about-the-last-year-or-so","Talk about the last year or so",[12,18473,18474],{},"As much as we all want to forget it, Covid has dominated the last couple of years and heavily impacted both working and personal relationships. A Christmas card expressing your gratitude for continued custom in a busy period or personal support in a tough time for everyone is sure to be well received. Here are a few ideas:",[43,18476,18477,18480,18483],{},[46,18478,18479],{},"'Thanks for sticking with us over this last year - we know it's been a difficult year for everyone.'",[46,18481,18482],{},"'I'm so grateful for all your efforts over the last year - it hasn't gone unnoticed how hard you've been working.'",[46,18484,18485],{},"'Wishing you a happy, healthy and Covid free new year!'",[63,18487,18489],{"id":18488},"who-should-i-send-a-business-christmas-card-to","Who should I send a business Christmas card to?",[12,18491,18492],{},"This question really depends on your line of work, but there's no limit to who your potential recipients could be. Business Christmas card etiquette makes no real stipulations about who you should exclude, so as long as you have their address handy, you can send to anyone you like! This could include:",[86,18494,18496],{"id":18495},"customers-or-clients","Customers or Clients",[12,18498,18499,18500,18503],{},"This is the obvious one, and who you’re most likely to be thinking about sending to. After all, ",[39,18501,18502],{},"client appreciation holiday cards"," can be a powerful way to thank long-term customers, solidify goodwill, and stand out during a crowded season.",[12,18505,18506],{},"Customers and clients often don't expect businesses to go the extra mile and reach out independent of a sale or meeting. Unexpected surprises can really help solidify a positive of impression of you or your business, so it's definitely worth it.",[86,18508,18510],{"id":18509},"employees-or-colleagues","Employees or Colleagues",[12,18512,18513],{},"Christmas can be a particularly busy time for a lot of businesses, so thanking members of your team for their dedication and hard work over this period is a good way of showing that you care. Extend your well wishes to their family too - if you can show any personal knowledge of their family, it makes a great extra personal touch.",[86,18515,18517],{"id":18516},"anyone-else","Anyone else!",[12,18519,18520],{},"A lot of companies will work with external parties for certain areas of their business. Whilst they may not be permanent staff members, they're still a valuable cog in your mechanism, and deserve thanks alongside your core team. Whether it's accountants, contacts at your 3PL or anyone who touches your business, thank them for what they do and send them seasonal greetings.",[63,18522,18524],{"id":18523},"when-is-best-to-send-my-business-holiday-cards","When is best to send my business holiday cards?",[12,18526,18527],{},"It's important to remember that mail and shipping can take a lot longer than usual over the holiday season, as providers are inundated with Christmas cards and gifts.",[12,18529,18530],{},"This means you need to make sure you leave plenty of time to collate your data, designs and copy for your Christmas card mailers. Thankfully, postal services often provide a guide on the last dates to get your mail out so it'll arrive in time for Christmas.",[63,18532,18534],{"id":18533},"what-are-the-mistakes-to-avoid-with-christmas-greetings-cards","What are the mistakes to avoid with Christmas greetings cards?",[12,18536,18537],{},"When you're learning what to write in a business Christmas card, it's also important to learn what NOT to do, or what you should make sure you don't forget to include. Some of these are really easy wins that will hugely elevate the impact of your Christmas card campaign, so take note!",[86,18539,18541],{"id":18540},"get-them-out-before-the-dates-above","Get them out before the dates above",[12,18543,18544],{},"We've just covered it above, but it really is important to get your mailers out in good time. If your recipients receive their cards after Christmas, they won't have the same impact, and it can come across as a lack of effort on your part. Stick to the above dates and you should be fine.",[86,18546,18548],{"id":18547},"lack-of-personalization","Lack of personalization",[12,18550,18551],{},"Generic mass mailers can be effective in some cases, but Christmas cards are personal, and the more tailored you can make them the better. Adding in specific details about the recipient will show time and effort has gone into your message.",[12,18553,18554],{},"Handwritten notes can amplify this effect even more, showing more time and effort has gone into your message. If you're interested in sending handwritten Christmas cards at scale, check out Scribeless' business Christmas card options here.",[12,18556,18557],{},"Scribeless also allows you to use custom merge fields in your mailers, which means you can add a ton of personalization to the same campaign. For a comprehensive guide on how to maximize the customization in a Scribeless campaign, you can check out our custom fields guide here.",[86,18559,18561],{"id":18560},"being-overly-formal","Being overly formal",[12,18563,18564],{},"It's worth remembering that you are sending to real people. and engaging them as such is important. A lot of people see the holidays as a break from busy work lives, so being too formal and talking too much about work is a no-go. It's fine to thank people for their custom or hard work, but it can also be tempting to use this as an excuse to market things to them, like Boxing Day and January sales.",[12,18566,18567],{},"Try to resist that temptation if possible - Christmas cards are primarily to boost your relationship on a human level, rather than ensnare some new purchases. Some struggle to decide how to sign off a business Christmas card, not knowing whether to strike a more formal or more informal tone, and the answer is overwhelmingly in favour of the latter.",[12,18569,18570],{},"For example, a letter signed off from 'The Fresh Skincare Co.' feels much less personal than one from 'Rachael and all the Fresh Skincare team.' The card representing individuals within your team helps solidify your relationship as one between people, rather than simply person to business. Little touches like this can seriously increase customer satisfaction and loyalty.",[86,18572,18574],{"id":18573},"overcommitting-to-christmas","Overcommitting to 'Christmas'",[12,18576,18577],{},"Though Christmas is increasingly secularized and doesn't represent a religious event only, it is worth considering how many of your recipients won't celebrate Christmas. Sometimes, it's better to make your mailer more broadly themed. 'Season's Greetings', for example, covers all festivities over the holiday season, regardless of any religious participation.",[12,18579,18580],{},"This can also help if you are really up against it to get your mailer out for the final send dates - previously, Scribeless customers who were running low on time switched their Christmas mailers to generic holiday season ones, incorporating New Year wishes into the message too. This gives you a little more time and flexibility to get your mailer out.",[12,18582,18583],{},"If you have the data, it could also be worth segmenting your send, with Christmas, Hanukkah etc. cards for different recipients. Again, little touches like this can often be unexpected, so they really get noticed.",[63,18585,18587],{"id":18586},"the-value-of-handwritten-holiday-cards","The Value of Handwritten Holiday Cards",[12,18589,18590,18593],{},[39,18591,18592],{},"Handwritten Holiday Cards: Why Personalization Matters","\nHandwritten holiday cards have a unique ability to stand out in a recipient’s mailbox, showing genuine thought and care. In fact, many customers note that handwritten holiday cards feel more authentic than mass-printed mailers. Beyond just looking nice, they demonstrate a commitment to meaningful connections, which can boost loyalty and brand perception.",[12,18595,18596,18599,18600,18603],{},[39,18597,18598],{},"Tip:"," If you’re sending out personalized business Christmas cards at scale, consider using a platform that can replicate real handwriting styles like ",[31,18601,17419],{"href":18602},"\u002F",". This balances efficiency with a heartfelt, human touch.",[63,18605,18607],{"id":18606},"get-sending","Get sending!",[12,18609,18610],{},"When it comes to deciding what to write in a business Christmas card, there are lots of things to consider, but a lot of it comes down to putting in thought. Being considerate, personalizing your cards and getting them there on time require you to put the work in in good time.",[12,18612,18613],{},"This come people reading this may be debating whether or not to send business Christmas cards this year, and our advice is go for it. Christmas is a time for family and friends, and making an important, personal connection at this time of year can do wonders for your business and personal relationships.",{"title":595,"searchDepth":596,"depth":596,"links":18615},[18616,18621,18626,18627,18633,18634],{"id":18432,"depth":596,"text":18433,"children":18617},[18618,18619,18620],{"id":18442,"depth":601,"text":18443},{"id":18449,"depth":601,"text":18450},{"id":18470,"depth":601,"text":18471},{"id":18488,"depth":596,"text":18489,"children":18622},[18623,18624,18625],{"id":18495,"depth":601,"text":18496},{"id":18509,"depth":601,"text":18510},{"id":18516,"depth":601,"text":18517},{"id":18523,"depth":596,"text":18524},{"id":18533,"depth":596,"text":18534,"children":18628},[18629,18630,18631,18632],{"id":18540,"depth":601,"text":18541},{"id":18547,"depth":601,"text":18548},{"id":18560,"depth":601,"text":18561},{"id":18573,"depth":601,"text":18574},{"id":18586,"depth":596,"text":18587},{"id":18606,"depth":596,"text":18607},"2022-08-10","Learn business Christmas card etiquette, including what to write, when to send, and how to keep holiday messages professional.","https:\u002F\u002Fcdn.prod.website-files.com\u002F6620e04cc8e4839a48c29fbf\u002F66322b62d3230ba7d3d939e3_62334a86b2c42718f0adcfd6_6166d83c275df2eaba059440_HandwrittenChristmasCard.jpeg","Handwriting a Christmas card",{},"\u002Fblog\u002Fbusiness-christmas-card-etiquette",{"title":18427,"description":18636},"business-christmas-card-etiquette","blog\u002Fbusiness-christmas-card-etiquette","A guide to business Christmas card etiquette: the do's and don'ts for sending corporate holiday greetings and professional Christmas card messages.","66322b63d3230ba7d3d939ef","M1sDJMltrCVXlGde0jxgZZYeHfFRditLMbVz0RoKT78",{"id":18648,"title":18649,"blog_updated_date":7,"blog_updated_date_display":7,"body":18650,"category":637,"date":18831,"date_display":7,"description":18832,"essential_reading":640,"extension":641,"image":18833,"image_alt":18649,"meta":18834,"name":7,"navigation":646,"path":495,"pillar":7,"scheduled_publish_date":7,"seo":18835,"slug":18836,"status":652,"stem":18837,"summary":18838,"webflow_html_path":7,"webflow_item_id":18839,"__hash__":18840},"blog\u002Fblog\u002Fbecome-the-go-to-local-real-estate-agent.md","Marketing tricks for realtors",{"type":9,"value":18651,"toc":18825},[18652,18667,18670,18677,18680,18686,18689,18692,18701,18704,18725,18731,18734,18740,18761,18768,18771,18774,18777,18780,18786,18789,18798,18801,18804,18807,18813,18816,18819,18822],[12,18653,18654,18655,18660,18661,18666],{},"There are over ",[31,18656,18659],{"href":18657,"rel":18658},"https:\u002F\u002Fwww.homelight.com\u002Fblog\u002Fhow-many-realtors-in-the-us\u002F",[553],"2 million licensed real estate agents"," working in the US (",[31,18662,18665],{"href":18663,"rel":18664},"http:\u002F\u002Fwww.dre.ca.gov\u002FStats\u002F2018-2019.html",[553],"423,810 of which are in California alone","), so to say it’s a competitive industry is an understatement. It can be hard to make a name for yourself out there. That’s why trying your hand at local real estate by focusing your efforts on one target area isn’t a bad idea.",[12,18668,18669],{},"You can try your best to be the number one real estate agent in your state, but that's unlikely to happen even after 10 years of hard work. You’ll be spreading yourself too thin. Making yourself as present as possible in a town or city district can help you become the first thought when a local is looking to buy or sell.",[12,18671,18672,18673,18676],{},"We’ve outlined a few ways that you can reach out to your chosen community and establish yourself as** ",[2859,18674,18675],{},"the","** local real estate agent. Before we move onto those though, it might be worth mentioning the general target market of local real estate marketing.",[12,18678,18679],{},"While you may have a few buyers approach you if they’re looking to move to your area, the majority of your business will come from sellers. That’s why most of your efforts should go on marketing to established residents of your selected area, rather than attempting to make vacant properties more appealing to non-locals. On the plus side, this is a much easier job!",[63,18681,18683],{"id":18682},"its-time-to-go-digital",[39,18684,18685],{},"It’s Time to Go Digital",[12,18687,18688],{},"Being the agent that is everywhere in your community doesn’t mean being that smug realtor with glittering teeth giving a thumbs up on every billboard. You can be an expert in the field and get plenty of business with a strong online presence alone.",[12,18690,18691],{},"Establishing yourself as a front page face on Google to those looking to sell their homes in your area can be surprisingly easy. Sure, there’s no replacing the big companies that dominate the market, but with a few focused links to some quality content here and there, there’s no reason you can’t stand beside them.",[12,18693,18694,18695,18700],{},"After all, many realtors still have trouble incorporating technology into their marketing. In fact, ",[31,18696,18699],{"href":18697,"rel":18698},"https:\u002F\u002Ftheclose.com\u002Freal-estate-statistics\u002F",[553],"48% of brokers"," say that keeping up with technology is their biggest challenge. The important thing is to specifically target the community that you want to do business in. Make sure that all your content involves this area in some way.",[12,18702,18703],{},"Need a hand deciding what kind of stuff to post? No problem! We’ve got a few ideas here:",[43,18705,18706,18713,18716,18722],{},[46,18707,18708,18709,18712],{},"Obviously, ",[39,18710,18711],{},"you’re going to want a website with a strong homepage",". This will be the base of all your local real estate marketing and should let your clients know exactly why you’re the best agent in the area. It should be very personal and really sell you as a local (even if you don’t necessarily live in the area).",[46,18714,18715],{},"**You’d be surprised by how effective videos can be in the world of real estate. **It turns out that 73% of homeowners are more likely to list with a real estate agent that uses videos to sell properties. For some reason, though, sellers feel that only 10% of agents use video marketing effectively! Whether they’re used to promote yourself as an agent or to market your properties, learning how to create decent videos should be high on your list of priorities. They don’t need to be perfect, just appealing enough to draw attention to your business.",[46,18717,18718,18721],{},[39,18719,18720],{},"It’s also worth thinking about creating a regular source of content, such as a blog or social media page."," The more frequently you post updates, the more likely you are to appear on Google searches for your area. Investing some of your time in a Facebook, Instagram, Twitter, LinkedIn, or a personal blog can have a huge pay off in the long term.",[46,18723,18724],{},"Compared to the hundreds of dollars required for any kind of advertising space, such as billboards and benches, an omnichannel online presence can be basically free.",[63,18726,18728],{"id":18727},"keep-things-personal-with-handwritten-letters",[39,18729,18730],{},"Keep Things Personal With Handwritten Letters",[12,18732,18733],{},"That said, you shouldn’t be putting all your eggs in one basket. An online presence can help sellers find you when they look in the right places, but there are ways to make them think of you the minute they decide to sell. If you’ve established your target area then there’s nothing stopping you from reaching out to members of the community directly. It’s important to get your name in front of as many local homeowners as you can. If you do, you could be the first person they think of when they think local real estate agent.",[12,18735,18736,18739],{},[39,18737,18738],{},"With Scribeless’ handwritten notes service, you can easily create and distribute personalized handwritten letters to every property in your area."," There are numerous reasons handwritten marketing should be part of your campaign:",[43,18741,18742,18749,18755],{},[46,18743,18744,18745,18748],{},"Unlike an email, which can feel very cold and impersonal, a handwritten letter shows the recipient that you’re willing to ",[39,18746,18747],{},"put that extra effort"," into your service.",[46,18750,18751,18754],{},[39,18752,18753],{},"Trust is the most important thing"," in an agent\u002Fseller relationship. After all, what’s more important to someone than their home? Handwritten letters convey a sense of intimacy and understanding.",[46,18756,18757,18760],{},[39,18758,18759],{},"Showing that you care"," about your clients also shows that you care about their property and that you can be trusted.",[12,18762,18763,18764,18767],{},"Using Scribeless, you can send custom handwritten notes as easily as sending a single email, no matter how many homes you're looking to reach out to. ",[39,18765,18766],{},"We only use premium notecards"," so you can rest assured that your letters will accurately represent the high-quality services that you provide.",[12,18769,18770],{},"What the letters say is entirely up to you! It can be a brief professional introduction to your local real estate business, who you are and what you do, or a casual message just letting the recipient know that you specialize in the area.",[12,18772,18773],{},"It’s definitely worth sending personalized letters multiple times across the year. Think public holidays, birthdays, or after key moments of contact such as a consultation or even a sale. This helps nurture the relationships that you begin to build and strengthens your position as the go-to agent of the area.",[12,18775,18776],{},"Aside from showing a commitment to both your business and your potential clients themselves, handwritten letters also help you **stand out from the crowd. **And after all, focusing on one community can involve a lot of interaction with the locals. What better way to solidify yourself as a member of that community than with personal and intimate correspondence?",[12,18778,18779],{},"Well, there is one more personal way...",[63,18781,18783],{"id":18782},"meet-the-locals-face-to-face",[39,18784,18785],{},"Meet The Locals Face to Face",[12,18787,18788],{},"Once you've established yourself as a leading professional online and introduced yourself to the community through personalized handwritten notes, it’s time to put a face to the name. Getting as involved in the community as possible cements yourself as a trusted local real estate authority.",[12,18790,18791,18792,18797],{},"Showing up to local events like garage sales or church fairs can help build relationships and are great ways to meet potential leads. If you’re really brave, you could even go knocking door to door. Alternatively, you can use a ",[31,18793,18796],{"href":18794,"rel":18795},"https:\u002F\u002Fcontactout.com\u002F",[553],"contact search tool to find people"," in your area that you can meet face to face. It will provide you with a list of locals who match your criteria, and you can then reach out to them to see if they are interested in meeting.",[12,18799,18800],{},"Meeting someone face to face can help you form a genuine bond with your chosen community and locals can be a great source of information when it comes to potential leads.",[12,18802,18803],{},"Be careful here though, as this tactic can be a double-edged sword and bothering reclusive residents can put them right off of you. Most of all, you should start hosting open houses. This creates an environment in which you are seen as the local real estate professional and it allows visitors to come to you at their own pace.",[12,18805,18806],{},"In short, get your face out there as much as possible and work hard to maintain meaningful connections with the locals.",[63,18808,18810],{"id":18809},"why-pick-one",[39,18811,18812],{},"Why Pick One?",[12,18814,18815],{},"While any one of these tactics can help boost your reputation in your chosen area, there’s no reason why you can’t use all three!",[12,18817,18818],{},"If anything, each tactic can only help improve the success rates of the other: there’s no point advertising yourself to a specific area online if no one in that community knows who you are. Equally, there’s no point knocking door to door if you don’t have an established online presence that supports your claim to quality local real estate knowledge.",[12,18820,18821],{},"All in all,** local real estate marketing is a process that relies on human connection, and the best way to improve business is to make sure these connections are nurtured.**",[12,18823,18824],{},"So get out there! Develop a strong online presence with regular content. Use Scribeless to deliver personalized handwritten letters to households in your targeted area. Meet the locals face to face and get to know your neighborhoods. In no time at all, you’ll be the first person that anyone thinks of when they think of selling (or buying) a house in your area.",{"title":595,"searchDepth":596,"depth":596,"links":18826},[18827,18828,18829,18830],{"id":18682,"depth":596,"text":18685},{"id":18727,"depth":596,"text":18730},{"id":18782,"depth":596,"text":18785},{"id":18809,"depth":596,"text":18812},"2022-07-25","Learn how real estate agents can become the go-to local choice with neighborhood marketing, trust, and consistent outreach.","https:\u002F\u002Fuploads-ssl.webflow.com\u002F6620e04cc8e4839a48c29fbf\u002F66322b68671b4c96c63fc4de_62334a84b3409d7cf4dd826c_607584a966432e34dc506a67_5ebe92dc8ff331766b89d740_Housed.jpeg",{},{"title":18649,"description":18832},"become-the-go-to-local-real-estate-agent","blog\u002Fbecome-the-go-to-local-real-estate-agent","Strategies for realtors to become the go-to agent in their local area through effective marketing.","66322b68671b4c96c63fc4e8","J7pq2BYzpxtMWGeTWe_mKEaAPhKBPX1lrwcOga7yRMY",{"id":18842,"title":7476,"blog_updated_date":7,"blog_updated_date_display":7,"body":18843,"category":17731,"date":18831,"date_display":7,"description":18948,"essential_reading":640,"extension":641,"image":18949,"image_alt":18950,"meta":18951,"name":7,"navigation":646,"path":18952,"pillar":7,"scheduled_publish_date":7,"seo":18953,"slug":18954,"status":652,"stem":18955,"summary":18956,"webflow_html_path":7,"webflow_item_id":18957,"__hash__":18958},"blog\u002Fblog\u002Fhow-to-send-scribeless-handwritten-birthday-cards-with-zapier.md",{"type":9,"value":18844,"toc":18944},[18845,18848,18851,18858,18861,18863,18866,18922,18926,18935,18938,18941],[12,18846,18847],{},"We're advocates of handwritten communication for any occasion, but especially birthdays. Birthdays are a great time to show a customer, client or colleague how much you value them.",[12,18849,18850],{},"We hear you - as nice as handwritten cards are, they can be time consuming, expensive, and it's a pain to keep track. Even if you manage to keep on top of the data and send out birthday emails, it's hardly likely to make a huge impression.",[12,18852,18853,18854,18857],{},"But that doesn't have to be the case anymore. We've teamed up with ",[31,18855,12822],{"href":12820,"rel":18856},[553]," to make it effortless to wish your customers a happy birthday, wherever in the world they are.",[12,18859,18860],{},"Zapier can connect a Google Sheet of your data to Scribeless, automatically generating notes in time for their birthday. We've even given you a breakdown below of how to set it up!",[63,18862,12275],{"id":12274},[12,18864,18865],{},"Now to get set up - here's a step-by-step guide of how to use Zapier to send recipients from your Google Sheet directly to Scribeless.",[43,18867,18868,18877,18880,18883,18886,18889,18892,18895,18898,18901,18904,18907,18910,18913,18916,18919],{},[46,18869,18870,18871,18876],{},"Visit ",[31,18872,18875],{"href":18873,"rel":18874},"https:\u002F\u002Fzapier.com\u002Fapp\u002Fdashboard",[553],"Zapier's site"," and select 'Make a Zap'",[46,18878,18879],{},"Name your Zap",[46,18881,18882],{},"Set your trigger as 'Schedule', the Trigger Event as 'Every Day' and choose the time of day",[46,18884,18885],{},"Add an action and select 'Formatter', choose the Action Event 'Date \u002F Time'",[46,18887,18888],{},"Go to 'input' and select 'ID' from the drop down",[46,18890,18891],{},"You need to change this format to MM\u002FDD which can be done by selecting 'Custom' in the 'To Format' box and typing in 'MM\u002FDD'",[46,18893,18894],{},"Press continue, Test & Review this action and if it works, press continue again",[46,18896,18897],{},"Now you will need to select Google Sheet for the next action",[46,18899,18900],{},"The Action Event will be 'Lookup Spreadsheet Row'",[46,18902,18903],{},"Link this to your Google account and connect to a Google Sheet, with your customer's information on",[46,18905,18906],{},"Set up action: connect the correct spreadsheet > lookup column MM\u002FDD > Lookup value 2.ID > should this be considered a success when nothing is found? True",[46,18908,18909],{},"Test & Review action, if this is a success, add Scribeless as next action",[46,18911,18912],{},"Action Event will be Add Recipients",[46,18914,18915],{},"Link your Scribeless account",[46,18917,18918],{},"Link the relevant fields with the corresponding cells on your Google Sheet",[46,18920,18921],{},"Finally, link the Campaign ID and you should be good to go!",[63,18923,18925],{"id":18924},"why-do-it","Why Do It?",[12,18927,18928,18929,18934],{},"But before you get started, let's go over why this is a good thing to do. Sure, it's nice to say happy birthday, but your customers and clients aren't necessarily expecting you to do anything. And that is exactly why you should! ",[31,18930,18933],{"href":18931,"rel":18932},"https:\u002F\u002Fsmallbiztrends.com\u002F2020\u002F09\u002Fhandwritten-notes-to-clients-benefits.html#:~:text=Mailed%20Letters%20Get%20Opened,that's%20been%20delivered%20to%20them.",[553],"The average open rate of marketing emails is 22.7%, whereas for handwritten mail, it's up to 99%"," - if your competitors are sending marketing emails and you send a handwritten letter, you're far likelier to make a positive impact.",[12,18936,18937],{},"It's one thing to send a message with or after an order, but this shows they're in your thoughts even when work isn't front of mind. Demonstrating how much you value a client is likely to improve their opinion of you and your company, as well as increase valuable word of mouth referrals.",[12,18939,18940],{},"Scribeless notes are fully customizable, so no matter your corporate or personal brand, you can send out notes that represent you. Try changing up the handwriting style, note design and plenty more on the Scribeless platform. You can also take it even further: consider adding a birthday discount code, or a QR code linking to a more personal video message from you or your founder.",[12,18942,18943],{},"If you're enhancing their birthday experience and improving their perception of you and your brand, it's a win-win - so let's show you how it's done!",{"title":595,"searchDepth":596,"depth":596,"links":18945},[18946,18947],{"id":12274,"depth":596,"text":12275},{"id":18924,"depth":596,"text":18925},"Automate handwritten birthday cards with Scribeless and Zapier to create timely customer, client, or colleague touchpoints.","https:\u002F\u002Fcdn.prod.website-files.com\u002F6620e04cc8e4839a48c29fbf\u002F66322b6cc7f1e9e3131c5e7e_62334a9cb2c427657fadd0d3_608c2895e1c19cd2ca93686f_Blog%252520cover%252520final%252520FINAL.png","Person hanging up birthday greetings on wall with Zapier and Scribeless logo",{},"\u002Fblog\u002Fhow-to-send-scribeless-handwritten-birthday-cards-with-zapier",{"title":7476,"description":18948},"how-to-send-scribeless-handwritten-birthday-cards-with-zapier","blog\u002Fhow-to-send-scribeless-handwritten-birthday-cards-with-zapier","Seventeen surprising statistics highlighting the immense value of customer retention for businesses.","66322b6dc7f1e9e3131c5eb6","n8ZgHY7_mt9DgkxBTutGG0uNiRunDUuLXaOwuFynXII",{"id":18960,"title":18961,"blog_updated_date":7,"blog_updated_date_display":7,"body":18962,"category":6817,"date":19069,"date_display":7,"description":19070,"essential_reading":640,"extension":641,"image":19071,"image_alt":19072,"meta":19073,"name":7,"navigation":646,"path":19074,"pillar":7,"scheduled_publish_date":7,"seo":19075,"slug":19076,"status":652,"stem":19077,"summary":19078,"webflow_html_path":7,"webflow_item_id":19079,"__hash__":19080},"blog\u002Fblog\u002Feffective-direct-mail-marketing-examples.md","Top uses of direct mail marketing",{"type":9,"value":18963,"toc":19061},[18964,18973,18977,18980,18983,18986,18989,18993,18996,19000,19003,19007,19016,19020,19027,19031,19040,19043,19051,19058],[12,18965,18966,18967,18972],{},"Direct mail is an effective marketing tool that has remarkable potential. Unlike email or telemarketing, it has the unique characteristic of being physical.This in itself makes it a highly preferred marketing channel. People like to engage with marketing with more than one of their senses. That's why 81% of professionals planned to either ",[31,18968,18971],{"href":18969,"rel":18970},"https:\u002F\u002Fwww.ana.net\u002Fmiccontent\u002Fshow\u002Fid\u002Frr-2018-ana-dma-respose-rate",[553],"match or increase their direct mail marketing"," output last year.But is direct mail being used to its full potential?Below is a short list of campaigns that got creative with their direct mail marketing. The geniuses behind them didn’t get bogged down by what was expected of a traditional campaign. Instead, they pushed the boundaries of the marketing channel and delivered things that were both engaging and memorable.The companies and their products featured here still linger in our minds. And isn’t that the most important thing for a marketer?",[63,18974,18976],{"id":18975},"kit-kat-too-chunky-to-deliver","Kit Kat: Too Chunky to Deliver",[12,18978,18979],{},"The brilliance of Nestlé's Kit Kat Chunky campaign is that it plays with something that is instantly recognizable.",[12,18981,18982],{},"If the Royal Mail is unable to deliver your package, they will leave a little red 'Something for you' card at your address (pictured on the left). These cards explain the reason why the delivery couldn't be made, and what you need to do to claim your item.",[12,18984,18985],{},"Kit Kat recreated these cards and distributed them to targeted households (pictured on the right). They claimed that the delivery was missed because their product was 'too chunky' for the letterbox. The recipient could claim their free Kit Kat Chunky at a local newsagents.",[12,18987,18988],{},"The campaign also benefits from its parody through the feelings of excitement and sense of urgency that are linked to the original red card.",[63,18990,18992],{"id":18991},"ggrp-a-cardboard-phonograph","GGRP: A Cardboard Phonograph",[12,18994,18995],{},"In 2009, Vancouver-based sound design studio Griffiths, Gibson and Ramsay Productions orchestrated a direct mail marketing campaign targeting advertisement agencies.GGRP designed a cardboard phonograph that could be folded and posted straight through their leads' letterboxes. The recipients could set up the phonograph in two simple steps and play an accompanying vinyl containing a single titled 'A Town That Found Its Sound'. This campaign is unlike any other and its originality quickly got people talking. GGRP were praised for their marketing creativity and their success in transforming an example of their audio work into an effective piece of physical direct mail.",[63,18997,18999],{"id":18998},"earth-hour-candle-box","Earth Hour: Candle Box",[12,19001,19002],{},"Earth Hour is an environmental movement encouraging people to fight global warming by turning off their electricity. WWF organizes the movement and events are held every year where participating businesses and communities shut down all power usage for an hour.To encourage support and involvement, WWF sent yellow candles to the CEOs and business leaders of targeted companies.As well as serving as a useful source of light when all electricity has been switched off, the candle came in a cleverly designed package that mimicked the front of an office block.When the candle is in the box, silhouettes of people can be seen inside as if all of the office's lights are on. When you remove the candle, the silhouettes disappear on the black interior as though the lights have been switched off.The effectiveness of this direct mail campaign is in its simplicity and the visual representation of Earth Hour itself. There's no question what WWF wants with this campaign. They're not selling something. Their call to action is clear: get involved and turn off your lights.The candle even serves as a promotional gift and an incentive to get the companies involved.",[63,19004,19006],{"id":19005},"bmw-cut-through-winter","BMW: Cut Through Winter",[12,19008,19009,19010,19015],{},"BMW wanted to target existing BMW owners with a marketing campaign that showcased their Cold Weather Tires. The final product was a leaflet featuring a BMW driving through a snowy landscape. Though at first appearing to be a piece of traditional direct mail, there was actually a perforated tab that, when pulled, carved out a trail through the snow. The tab represented how the BMW Cold Weather Tires could cut through winter. Pulling on it opened up the leaflet to reveal a more colorful interior and an insert showcasing the tires.This extra touch of interactivity that comes with pulling on the tab may seem like a minor inclusion but it had an overwhelmingly positive effect on the recipients.According to Cundari, ",[31,19011,19014],{"href":19012,"rel":19013},"https:\u002F\u002Fwww.cundari.com\u002Fcases\u002Fcutting-through\u002F",[553],"the agency responsible for the campaign",", their unique approach to direct mail succeeded in 'vastly increasing normal response rates and helping the client surpass their goals for the program'.Though rather simple in its design, BMW's attempt at taking direct mail marketing to the next level saw a huge return. The results of this campaign go to show that all you need is a little extra customer engagement and you can transform your direct mail marketing into an incredibly successful campaign.",[63,19017,19019],{"id":19018},"target-optical-birthday-notes","Target Optical: Birthday Notes",[12,19021,19022,19023,19026],{},"One surefire way to add this extra level of engagement is through personalization. Target did this with a direct mail campaign marketing their optician and eye-care service, Target Optical.Target Optical sent past customers a leaflet offering 30% off of a complete pair of glasses. At first glance, this campaign seems like a rather traditional example of direct mail marketing. It wasn't just the names or the offers that were personalized, though. It was ",[2859,19024,19025],{},"when"," the leaflets were delivered.Target used its customer information to offer a discount on the customers' birthdays. This transformed what would otherwise have been standard campaign into a personalized experience.",[63,19028,19030],{"id":19029},"so-how-can-you-improve-the-effectiveness-of-your-direct-mail-marketing-campaign","So How Can You Improve the Effectiveness of Your Direct Mail Marketing Campaign?",[12,19032,19033,19034,19039],{},"Even today, direct mail marketing is a powerful tool that can boost engagement and convert leads, but by adding that ",[31,19035,19038],{"href":19036,"rel":19037},"https:\u002F\u002Fwww.cience.com\u002Fblog\u002Fai-personalization\u002F",[553],"extra level of personalization",", you can make your campaign far more effective.",[12,19041,19042],{},"So why not try handwritten?",[12,19044,19045,19046,19050],{},"Some of the campaigns we explored are impressive but costly, but by using ",[31,19047,19049],{"href":17766,"rel":19048},[553],"Scribeless' handwritten notes service",", you can create an effective and affordable direct mail marketing campaign.",[12,19052,19053,19054,769],{},"There's no denying that handwritten works. In fact, businesses that have used us in the past have seen tremendous increases in engagement rates. To see just how effective handwritten marketing is, ",[31,19055,19057],{"href":18145,"rel":19056},[553],"check out our case studies here",[12,19059,19060],{},"Handwritten is the next step in direct mail marketing. If you want to see great results with a memorable campaign, do get in touch.",{"title":595,"searchDepth":596,"depth":596,"links":19062},[19063,19064,19065,19066,19067,19068],{"id":18975,"depth":596,"text":18976},{"id":18991,"depth":596,"text":18992},{"id":18998,"depth":596,"text":18999},{"id":19005,"depth":596,"text":19006},{"id":19018,"depth":596,"text":19019},{"id":19029,"depth":596,"text":19030},"2022-07-11","Explore effective direct mail marketing examples and what teams can learn about creative, timing, personalization, and response.","https:\u002F\u002Fuploads-ssl.webflow.com\u002F6620e04cc8e4839a48c29fbf\u002F66322b6a04137d13052afbe9_62334a910c84e9c2fc2f0aa2_607584a53f89b8a917ef29a0_5ebe92e2a957584cda9187e0_candle-box_4.jpeg","5 of our favourite examples of direct mail marketing",{},"\u002Fblog\u002Feffective-direct-mail-marketing-examples",{"title":18961,"description":19070},"effective-direct-mail-marketing-examples","blog\u002Feffective-direct-mail-marketing-examples","Examining the viability and performance of direct mail marketing in the modern digital age.","66322b6a04137d13052afc2a","NgiFP-hdQMtWDIX3KstNcah59R1T3Ik0RRJhHTzIC0s",{"id":19082,"title":19083,"blog_updated_date":7,"blog_updated_date_display":7,"body":19084,"category":15782,"date":19069,"date_display":7,"description":19353,"essential_reading":640,"extension":641,"image":19354,"image_alt":19355,"meta":19356,"name":7,"navigation":646,"path":19357,"pillar":7,"scheduled_publish_date":7,"seo":19358,"slug":19359,"status":652,"stem":19360,"summary":19361,"webflow_html_path":7,"webflow_item_id":19362,"__hash__":19363},"blog\u002Fblog\u002Fsuccessful-shopify-stores.md","What can we learn from the most successful Shopify stores?",{"type":9,"value":19085,"toc":19338},[19086,19089,19092,19096,19099,19103,19112,19115,19118,19121,19124,19133,19137,19140,19143,19146,19149,19158,19161,19165,19168,19171,19174,19177,19180,19184,19187,19191,19194,19197,19200,19203,19206,19209,19212,19215,19219,19222,19230,19233,19237,19240,19243,19246,19255,19259,19262,19265,19279,19283,19286,19314,19317,19321,19324,19327,19330,19333,19336],[12,19087,19088],{},"Consumers may not necessarily be familiar with the name Shopify, but the majority of them will absolutely have used it at some point. Shopify powers over 2,000,000 stores of varying sizes, with everything from independent artists selling their own unique designs to billion-dollar companies selling luxury products, so it's no surprise that Shopify is one of the most successful eCommerce platforms around.",[12,19090,19091],{},"Of course, with this many stores running via Shopify, it takes some creativity and effort to make sure your store stands out. In this article, we're looking at what makes a successful Shopify store, and sharing the top tips from successful Shopify stores.",[63,19093,19095],{"id":19094},"who-are-the-most-successful-shopify-stores","Who are the most successful Shopify stores?",[12,19097,19098],{},"Even if a store is using Shopify, you wouldn't necessarily know it. Keen-eyed Shopify users may spot a store that is using it, but the average consumer likely won't realize that Shopify is powering some of their favorite brands. Here are a few examples of some successful Shopify stores, and how they're standing out from the crowd.",[86,19100,19102],{"id":19101},"gymshark","Gymshark",[12,19104,19105,19106,19111],{},"One of the biggest Shopify success stories is Gymshark, and their growth over the years is phenomenal. Having ",[31,19107,19110],{"href":19108,"rel":19109},"https:\u002F\u002Fwww.shopify.co.uk\u002Fenterprise\u002Fgymshark-global-multi-channel",[553],"started out in a garage and overcome some pretty crazy hardships",", the brand is one of the most recognizable in the world.",[12,19113,19114],{},"Gymshark's site is pretty impressive to look at, and budding Shopify stores can take plenty of inspiration from it. For starters, the layout of the store is very easy to navigate. Men's and women's sections are clearly labeled, and the navigation bar follows you as you scroll down the page, meaning access to your basket, account info and other important stuff is never far away.",[12,19116,19117],{},"The imagery on the homepage is dynamic and appealing to encourage you to explore it, and further exploration will show products that the team have pushed front and center, such as best-selling items or new releases, with a quick and easy add-to-basket feature to boot.",[12,19119,19120],{},"This shows that the team at Gymshark know exactly what their customers want to see, and put it in the most convenient place possible so they can see the stuff they love and buy it in a quick, smooth process. You can see this attitude in the tagline they use to try and get their customers to subscribe to their email list:",[12,19122,19123],{},"This CTA (call to action) exudes confidence that their customers will love what they have to share, and it's delivered in a more colloquial, joky way than more traditional email list signups.",[12,19125,19126,19127,19132],{},"A site like Gymshark's certainly wasn't built overnight, but there is tons of engaging stuff that it'd be hard not to take some inspiration. Try exploring ",[31,19128,19131],{"href":19129,"rel":19130},"https:\u002F\u002Fuk.gymshark.com\u002F",[553],"the Gymshark website"," today and see what catches your eye - it could inspire positive change on your Shopify storefront.",[86,19134,19136],{"id":19135},"taylor-stitch","Taylor Stitch",[12,19138,19139],{},"Another clothing brand with a good-looking Shopify storefront is Taylor Stitch. GymShark and Taylor Stitch are both clothing brands, but they are appealing to quite different markets - GymShark's site is very modern, with flashy colors and slick animations, whereas the Taylor Stitch site is much more understated, with a basic white background punctuated by high-quality photos of their products.",[12,19141,19142],{},"Whilst these approaches are quite different, they are both perfect for what their customers want. Knowing your audience is absolutely key to creating a successful Shopify store.",[12,19144,19145],{},"As the market is crowded, it's important to convey to your audience what is different about your brand. Taylor Stitch have a great graphic breaking down the benefits of their product, point by point. The high-quality product image combined with the simplistic graphic makes it easy to convey the benefits of their brand and products, without forcing potential customers to explore the site.",[12,19147,19148],{},"Some customers will want to do more research on the products they're buying first, particularly from an ethical standpoint. Increasingly customers want to understand the impact a brand has on the environment, and how sustainable their products are.",[12,19150,19151,19152,19157],{},"Knowing a lot of their audience will want this information, ",[31,19153,19156],{"href":19154,"rel":19155},"https:\u002F\u002Fwww.taylorstitch.com\u002F",[553],"the Taylor Stitch site"," presents a link to explore their 'responsibility journey.' Following on this brings you to a page that breaks down how their business is sustainable, from the products themselves to the factories they're produced in.",[12,19159,19160],{},"'Responsibility' is a theme throughout the site for Taylor Stitch, and customers who value this are likely to be impressed - the brand values of Taylor Stitch bleed through for all to see.",[86,19162,19164],{"id":19163},"colourpop","ColourPop",[12,19166,19167],{},"I was looking through a few stores researching for this blog, andhad a few tabs open. I hadn't decided on using ColourPop for the article, until I saw the following cheeky message pop up when I had switched to another tab for a prolonged period.",[12,19169,19170],{},"I was surprised, and I clicked back to look around again - if I was a potential customer, there's every chance this would've led to a purchase that I otherwise wouldn't have made.",[12,19172,19173],{},"This serves to show that every tiny part of a store can be optimized. Even something as small as alternate text when someone switches tabs is an opportunity to hook them and rescue a potential lost sale.",[12,19175,19176],{},"Not only that, but I noticed the homepage of the site had entirely changed when I came back to continue my article a day later. Different products and offers were front and center, meaning that regular visitors to their site will constantly be engaging with new content.",[12,19178,19179],{},"Regularly updating your site with up to date offers and rotating which of your products are in the spotlight is likely to encourage repeat purchases.",[63,19181,19183],{"id":19182},"common-traits-of-a-successful-shopify-store","Common traits of a successful Shopify store",[12,19185,19186],{},"As we've established with our examples, there is no one way to format and design your Shopify store - it's going to be dependent on your audience and brand. There are of course common features between these successful but different Shopify stores, and we've tried to identify as many as possible so you can take a leaf out of their book.",[86,19188,19190],{"id":19189},"great-customer-experience","Great customer experience",[12,19192,19193],{},"A great customer experience spans all areas of the business - it's not enough to just have a great or innovative product. The high quality of your product should be consistent in all areas of your business, throughout the buying process.",[12,19195,19196],{},"Customer service is a huge part of this. No Shopify store can guarantee 100% satisfaction 100% of the time, so having a diligent team in place and an easy to process to speak to them is super important.",[12,19198,19199],{},"Many Shopify stores and other sites (including us here at Scribeless) use Intercom for customer support. The advantage of Intercom is the ability to combine livechats, support documentation and videos all in one place.",[12,19201,19202],{},"Shopify store Safari Ltd. uses Intercom in a unique way, using it to promote referrals and special offers. Whilst not the primary purpose of Intercom, it goes to show that it can be used in a variety of ways to promote different aspects of your store. Quality and accessible customer service is a huge asset to your store, but so is promoting ways for your customers to save and earn more money!",[12,19204,19205],{},"This means if your customers do need assistance, you don't have to send them on a wild goose chase to find what they need. Your support specialists can link them directly to the documents or videos that have the answer they're looking for, or provide the answer themselves if need be.",[12,19207,19208],{},"Of course, there are plenty of other chatbot options, such as Drift that offers more conversational support. Do some research before deciding on a chatbot provider, and find one that allows you to communicate with your customers most effectively.",[12,19210,19211],{},"Making returns easy is also a great way to keep customer satisfaction levels up. Returns don't always have to be a bad thing - customers may have ordered something in the wrong size, for example, so treat them as if they are coming back for more. If a customer has to go through a long laborious process each time they want to return an item, it's going to put them off repeat purchases.",[12,19213,19214],{},"(don't wanna go into too much detail about this as this is what the next hub piece will cover more. Will leave something here saying this is the tip of the iceberg and link to the hub piece when its live by the end of next sprint)",[86,19216,19218],{"id":19217},"stunning-storefront","Stunning storefront",[12,19220,19221],{},"You don't need to necessarily have incredible developers or a huge budget to make the most of Shopify. There are lots of ways to build an impressive store out of the box. Making your storefront as aesthetically pleasing as possible is a great way to grab your customers' attention from the get go, and Shopify makes that easy for you.",[12,19223,19224,19225,19229],{},"One of the biggest advantages of Shopify is how easy it is to customize. Shopify has tons of templates for your store, some free and some paid, but if none of these ones suit your store, you can create one from scratch. What's more, there are over 3,000 third-party apps available on the Shopify app store (",[31,19226,19228],{"href":18365,"rel":19227},[553],"including ours!",") that you can use to further customize the experience of your store.",[12,19231,19232],{},"Take some time to search through all the templates, apps and themes Shopify has to offer - you will discover that there is no end to the customization possibilities. With Shopify's powerful backend editor and impressive inventory system, it should be able to handle whatever you throw at it, from starting out to when you're at the top.",[86,19234,19236],{"id":19235},"super-fast-load-times","Super fast load times",[12,19238,19239],{},"One of the things that Gymshark founder Ben Francis identified about Shopify was it's reliability: “**The great thing about Shopify Plus is the fact we fundamentally trust the platform and can do what we want almost immediately and be confident it’s going to work.\" **",[12,19241,19242],{},"A speedy and smooth experience is key to making sure your customers are happy. Especially if they're visiting your site for the first time, you want to make an impression. People don't want to hang around on a site that's going to take forever to load, and the stats back this up.",[12,19244,19245],{},"Seconds count, so anything you can do to minimize your load times is saving you from churning potential customers before they can even browse your wares. Removing any unnecessary images, compressing necessary images in size so that less data is required to render the page, and removing unwanted scripts that run in the background are great starting points.",[12,19247,19248,19249,19254],{},"We've covered this topic in a lot more detail in the 'Bulletproof your Website' section of our ",[31,19250,19253],{"href":19251,"rel":19252},"https:\u002F\u002Fwww.scribeless.co\u002Fblog\u002Fecommerce-holiday-season-tips",[553],"eCommerce Holiday Season Guide",", aiming to help people prepare for increased traffic during the festive season. That doesn't mean that the points aren't relevant all year round though!",[86,19256,19258],{"id":19257},"a-clear-brand-identity","A clear brand identity",[12,19260,19261],{},"We've shown in our examples how Shopify stores tailor their content to Shopify is highly customizable. The needs of your store will be entirely down to what you sell, so identify what aspects of your brand you want your store to convey and build a storefront that represents your brand and your products. The theme of your store will largely be driven by the type of products you sell - if you're selling clothing, for example, a clean, minimalist design is likely to be suitable; however, if you're selling beauty products or jewelry, a more opulent design might be in order.",[12,19263,19264],{},"Once you've established the look of your store, make sure that the copy it contains is just as appealing to your target audience - whether that be through written blog posts, product descriptions, or the way your team interact through the site, such as via live chats with customers. Whatever you choose to include, best practice is to:",[43,19266,19267,19270,19273,19276],{},[46,19268,19269],{},"Be clear about your value proposition and what makes you different from any rivals you may have.",[46,19271,19272],{},"Sell yourself. It's easy to talk about the products that you're selling but remember not to make it all about them - be sure to mention why people should trust you and your store.",[46,19274,19275],{},"Make sure that everything is kept up-to-date and relevant – this could include things such as your returns policy, terms and conditions, delivery information and so on.",[46,19277,19278],{},"Keep your messaging consistent across all platforms. You could use Twitter, Facebook and Instagram to communicate with existing and potential customers, so make sure your tone stays unified and your brand identity remains consistent.",[86,19280,19282],{"id":19281},"a-post-purchase-nurturing-process","A post-purchase nurturing process",[12,19284,19285],{},"A successful Shopify store will also recognize that a customer completing a purchase isn't the end of the experience, and will be familiar with the importance of nurturing new customers. Recognizing the value of returning customers is key to growing your store, and there are plenty of apps that can help with this:",[43,19287,19288,19291,19311],{},[46,19289,19290],{},"**SMSBump: **SMSBump is a hugely popular app that allows stores to automate text messages to their customers. There are a variety of uses for this, such as attempting to reignite abandoned carts or reactivating older or churned customers. The ease of SMSBump goes down a treat with Shopify users, and it's one of the top Shopify retention apps.",[46,19292,19293,19295,19296,19299,19300,7846,19305,19310],{},[39,19294,17419],{},": Our app, ",[31,19297,17419],{"href":18250,"rel":19298},[553],", allows you to generate 'handwritten' notes automatically to go with your customer's orders. This can be printed off and incorporated into the unboxing experience, or sent directly in the mail as a thank you post-purchase. The customer often isn't expecting this, and they love the personal touch, driving loyalty. This can work for ",[31,19301,19304],{"href":19302,"rel":19303},"https:\u002F\u002Fyuzu.so\u002F",[553],"gift notes",[31,19306,19309],{"href":19307,"rel":19308},"https:\u002F\u002Fyuzu.so\u002Fblogs\u002Fyuzu-acquires-gifttagg",[553],"video messages"," too!",[46,19312,19313],{},"**Product Recommendations: **Try using Product Recommendations to suggest frequently paired items to your customers as they shop. Fresh customers may have found one product on your store whilst browsing Google, and may not be aware of the extent of your wares. Doing as much as you can to showcase everything you have to offer alongside product reviews is more likely to result in more time spent onsite, and a bigger basket spend.",[12,19315,19316],{},"These are just a few apps Shopify offers to extend the experience beyond making a simple purchase. On average, loyal customers can have an LTV of 10x their original purchase, so make sure you are doing everything you can to make their experience more pleasant and keep them coming back for more.",[63,19318,19320],{"id":19319},"finally-take-your-time","Finally, take your time",[12,19322,19323],{},"As the saying goes, Rome wasn't built in a day, and neither were successful Shopify stores. The truth is that successful stores do not have to be complicated. In fact, they can be simple and clean with just a handful of products. If you are looking to create your first Shopify store, then think about this: less clutter means more conversions. The fantastic diversity of apps the Shopify app store has can be alluring, but there's no harm in starting steadily.",[12,19325,19326],{},"We've covered huge stores like Gymshark, but these guys didn't start off selling a million products, or using a thousand apps to enrich their experience. Basically, don't run before you can walk - make sure that you aren't overloading your store and spreading yourself too thinly when starting out. Too many app installs will slow down traffic",[12,19328,19329],{},"Shopify has the flexibility to support you as your store grows, so try adding those nurturing apps or extra features once you've got to grips with the Shopify basics. Maybe start with a free theme, and when you're doing well try building your own - anything like this can make the experience of running a Shopify store more manageable and scalable.",[12,19331,19332],{},"There is no fine art or one-size-fits-all approach to building a successful Shopify store. All stores are different and are trying to appeal to different crowds and customers. But, by ensuring you build a store that appeals to your Ideal Customer Personas (ICPs), makes the most of what Shopify has to offer and puts an emphasis on customer experience and retention, you're giving yourself the best chance of ensuring your Shopify store can grow and become as successful as possible. ",[12,19334,19335],{},"** **",[12,19337,19335],{},{"title":595,"searchDepth":596,"depth":596,"links":19339},[19340,19345,19352],{"id":19094,"depth":596,"text":19095,"children":19341},[19342,19343,19344],{"id":19101,"depth":601,"text":19102},{"id":19135,"depth":601,"text":19136},{"id":19163,"depth":601,"text":19164},{"id":19182,"depth":596,"text":19183,"children":19346},[19347,19348,19349,19350,19351],{"id":19189,"depth":601,"text":19190},{"id":19217,"depth":601,"text":19218},{"id":19235,"depth":601,"text":19236},{"id":19257,"depth":601,"text":19258},{"id":19281,"depth":601,"text":19282},{"id":19319,"depth":596,"text":19320},"Learn what successful Shopify stores do well, from customer experience and differentiation to retention and brand building.","https:\u002F\u002Fcdn.prod.website-files.com\u002F6620e04cc8e4839a48c29fbf\u002F66322b6a0367d5fa1f01437e_62334ab0da7412771f472ff2_61169a9bf8d4eb612d8425f8_shopifystore.jpeg","Man on Laptop creating Shopify Store for Service",{},"\u002Fblog\u002Fsuccessful-shopify-stores",{"title":19083,"description":19353},"successful-shopify-stores","blog\u002Fsuccessful-shopify-stores","Seven tips for taking direct mail marketing campaigns to the next level and achieving better results.","66322b6a0367d5fa1f0143db","71L2YW7rNJLxY7KJbjeeN-bTh_KA71-05XyacrH2KpM",{"id":19365,"title":19366,"blog_updated_date":9334,"blog_updated_date_display":9335,"body":19367,"category":15782,"date":19676,"date_display":7,"description":19677,"essential_reading":646,"extension":641,"image":19678,"image_alt":19679,"meta":19680,"name":7,"navigation":646,"path":19681,"pillar":7,"scheduled_publish_date":7,"seo":19682,"slug":19683,"status":652,"stem":19684,"summary":19685,"webflow_html_path":7,"webflow_item_id":19686,"__hash__":19687},"blog\u002Fblog\u002Fimprove-ecommerce-customer-experience.md","Elevate Your eCommerce Customer Experience and Boost Customer Loyalty",{"type":9,"value":19368,"toc":19663},[19369,19372,19375,19381,19384,19387,19393,19396,19416,19419,19425,19428,19454,19460,19463,19483,19489,19492,19518,19524,19527,19533,19536,19539,19542,19545,19557,19561,19564,19595,19598,19604,19607,19627,19633,19636,19650,19653,19657,19660],[12,19370,19371],{},"Every eCommerce order is part of a broader customer experience. The website, checkout, delivery updates, packaging, support, returns process, and post-purchase follow-up all shape whether someone buys once or comes back.",[12,19373,19374],{},"This matters most when a customer has just bought for the first time. The moment after purchase is your chance to prove the brand is reliable, thoughtful, and worth remembering. In this guide, we'll cover the practical touchpoints that help eCommerce teams improve customer experience, increase loyalty, and turn more customers into repeat buyers.",[63,19376,19378],{"id":19377},"what-is-the-ecommerce-customer-experience",[39,19379,19380],{},"What Is the eCommerce Customer Experience?",[12,19382,19383],{},"The eCommerce customer experience encompasses every interaction a customer has with your brand—from the moment they first hear about you to the unboxing of their purchase at home. It's the sum of all touchpoints that shape their perception and influence their decision to return.",[12,19385,19386],{},"To create a seamless and memorable experience, focus on these key areas:",[86,19388,19390],{"id":19389},"_1-stellar-customer-service",[39,19391,19392],{},"1. Stellar Customer Service",[12,19394,19395],{},"Exceptional customer service is the backbone of a positive customer experience. It's not just about resolving issues; it's about building trust and showing customers that you value their business.",[43,19397,19398,19404,19410],{},[46,19399,19400,19403],{},[39,19401,19402],{},"Be Accessible:"," Offer multiple channels for support, including live chat, email, and phone. Different customers prefer different methods of communication, so providing options is crucial.",[46,19405,19406,19409],{},[39,19407,19408],{},"Train Your Team:"," Ensure your customer support team is well-trained, empathetic, and empowered to resolve issues promptly.",[46,19411,19412,19415],{},[39,19413,19414],{},"Personalize Interactions:"," Use customer data to personalize support interactions. Address customers by name and reference their purchase history to make them feel valued.",[12,19417,19418],{},"By prioritizing customer service, you're investing in long-term customer loyalty. Customers remember how quickly you respond, how clearly you communicate, and whether your team makes problems easier or harder to resolve.",[86,19420,19422],{"id":19421},"_2-optimized-website-performance-and-design",[39,19423,19424],{},"2. Optimized Website Performance and Design",[12,19426,19427],{},"Your website is often the first point of contact between your brand and potential customers. A slow or poorly designed site can deter visitors and harm your reputation.",[43,19429,19430,19436,19442,19448],{},[46,19431,19432,19435],{},[39,19433,19434],{},"Speed Matters:"," Slow pages create doubt before the customer has even reached checkout. Optimize images, use reliable hosting, and remove unnecessary friction from product pages and carts.",[46,19437,19438,19441],{},[39,19439,19440],{},"Mobile Optimization:"," With a growing number of shoppers using mobile devices, ensure your site is responsive and user-friendly on all screen sizes.",[46,19443,19444,19447],{},[39,19445,19446],{},"User-Friendly Navigation:"," Design intuitive menus and search functions so customers can easily find what they're looking for.",[46,19449,19450,19453],{},[39,19451,19452],{},"On-Brand Aesthetics:"," Use clear, stylish graphics and consistent branding to create a professional and memorable impression.",[86,19455,19457],{"id":19456},"_3-streamlined-shipping-and-returns",[39,19458,19459],{},"3. Streamlined Shipping and Returns",[12,19461,19462],{},"Shipping and returns policies can significantly impact customer satisfaction.",[43,19464,19465,19471,19477],{},[46,19466,19467,19470],{},[39,19468,19469],{},"Transparent Shipping Information:"," Clearly communicate shipping costs and delivery times before checkout to manage expectations.",[46,19472,19473,19476],{},[39,19474,19475],{},"Real-Time Tracking:"," Provide tracking information so customers can monitor their orders.",[46,19478,19479,19482],{},[39,19480,19481],{},"Hassle-Free Returns:"," Simplify the returns process with clear instructions, pre-printed return labels, or even free returns. A smooth return experience can encourage repeat purchases.",[86,19484,19486],{"id":19485},"_4-personalization-at-every-touchpoint",[39,19487,19488],{},"4. Personalization at Every Touchpoint",[12,19490,19491],{},"Personalization goes beyond addressing customers by their first name. It's about delivering relevant content, offers, and experiences based on their preferences and behavior.",[43,19493,19494,19500,19512],{},[46,19495,19496,19499],{},[39,19497,19498],{},"Product Recommendations:"," Use browsing and purchase history to suggest products they might be interested in.",[46,19501,19502,19505,19506,19511],{},[39,19503,19504],{},"Customized Marketing Inserts:"," Include personalized notes or offers in their packages. Personalized inserts and ",[31,19507,19510],{"href":19508,"rel":19509},"https:\u002F\u002Fwww.scribeless.co\u002Fblog\u002Fbeyond-digital-fatigue-how-smart-retailers-are-winning-with-handwritten-direct-mail",[553],"handwritten direct mail for retailers"," can create an unexpected post-purchase touch that delights customers and sets your brand apart.",[46,19513,19514,19517],{},[39,19515,19516],{},"Tailored Email Campaigns:"," Send emails with content relevant to their interests, such as exclusive offers or product updates.",[12,19519,19520],{},[58,19521],{"alt":19522,"src":19523},"eCommerce service recovery handwritten note example","assets\u002Fimages\u002Fecommerce-service-recovery-note.webp",[12,19525,19526],{},"Personalization works best when it is useful, not just visible. A product recommendation, replenishment reminder, or handwritten thank-you note should make the customer feel understood, not tracked.",[86,19528,19530],{"id":19529},"_5-offline-customer-experience",[39,19531,19532],{},"5. Offline Customer Experience",[12,19534,19535],{},"The customer experience does not stop at the website. For many brands, the physical delivery is the most memorable part of the journey.",[12,19537,19538],{},"Use offline touchpoints to reinforce trust:",[12,19540,19541],{},"Packaging should feel intentional, especially for first-time orders, VIP customers, or gifts. Handwritten notes can thank customers, explain the product, or make a service recovery moment feel more personal. Product care cards, sizing help, replenishment reminders, and useful post-purchase URLs can also make the physical delivery more helpful without turning the package into a hard sell.",[12,19543,19544],{},"Service recovery is a particularly strong use case. If an order is delayed, damaged, replaced, or refunded, a thoughtful offline follow-up can show that the brand noticed the issue and wants to rebuild trust.",[12,19546,19547,19548,7846,19552,769],{},"For more ideas, see our guides to ",[31,19549,19551],{"href":10337,"rel":19550},[553],"creating a memorable unboxing experience",[31,19553,19556],{"href":19554,"rel":19555},"https:\u002F\u002Fwww.scribeless.co\u002Fblog\u002Fhow-to-transform-black-friday-customers-into-repeat-customers",[553],"turning Black Friday customers into repeat customers",[86,19558,19560],{"id":19559},"_6-gathering-and-acting-on-customer-feedback","6. Gathering and Acting on Customer Feedback",[12,19562,19563],{},"Understanding your customers' needs and pain points is essential for continuous improvement.",[43,19565,19566,19578,19584],{},[46,19567,19568,19571,19572,19577],{},[39,19569,19570],{},"Customer Satisfaction Surveys:"," Use tools like ",[31,19573,19576],{"href":19574,"rel":19575},"https:\u002F\u002Fwww.klaviyo.com\u002F",[553],"Klaviyo"," to collect feedback on specific aspects of your site or service.",[46,19579,19580,19583],{},[39,19581,19582],{},"Post-Purchase Follow-Ups:"," Send automated emails asking for reviews or feedback after they've received their order.",[46,19585,19586,19589,19590,19594],{},[39,19587,19588],{},"Social Listening:"," Monitor social media channels with platforms like ",[31,19591,17428],{"href":19592,"rel":19593},"https:\u002F\u002Fwww.hootsuite.com\u002F",[553]," to understand what customers are saying about your brand.",[12,19596,19597],{},"By actively seeking feedback, you demonstrate that you value their opinions, which can enhance customer loyalty.",[86,19599,19601],{"id":19600},"_7-consistent-cross-platform-communication",[39,19602,19603],{},"7. Consistent Cross-Platform Communication",[12,19605,19606],{},"Maintain a unified brand voice and message across all channels.",[43,19608,19609,19615,19621],{},[46,19610,19611,19614],{},[39,19612,19613],{},"Integrated Marketing Strategy:"," Ensure that promotions, updates, and content are consistent on your website, social media, emails, and ads.",[46,19616,19617,19620],{},[39,19618,19619],{},"Brand Guidelines:"," Develop a style guide to keep your messaging, tone, and visuals consistent.",[46,19622,19623,19626],{},[39,19624,19625],{},"Engaging Content:"," Balance informative content with engaging, shareable posts to increase brand awareness and customer engagement.",[86,19628,19630],{"id":19629},"_8-learn-from-industry-leaders",[39,19631,19632],{},"8. Learn from Industry Leaders",[12,19634,19635],{},"Observe and learn from eCommerce businesses that excel in customer experience.",[43,19637,19638,19644],{},[46,19639,19640,19643],{},[39,19641,19642],{},"Case Studies:"," Research how top brands personalize their customer journey.",[46,19645,19646,19649],{},[39,19647,19648],{},"Best Practices:"," Stay updated on industry trends and incorporate strategies that align with your brand.",[12,19651,19652],{},"By emulating successful tactics, you can enhance your own customer experience and stay competitive.",[86,19654,19655],{"id":4459},[39,19656,4460],{},[12,19658,19659],{},"Customer experience is not one campaign or one support interaction. It is the accumulated impression customers get from every touchpoint before, during, and after purchase. From customer service to website speed, packaging, service recovery, and personalized follow-up, every effort counts in creating a memorable experience.",[12,19661,19662],{},"Now is the time to refine your strategies and ensure that every customer interaction reflects the quality and values of your brand. After all, a satisfied customer isn't just a one-time sale; they're an advocate who can drive your business forward.",{"title":595,"searchDepth":596,"depth":596,"links":19664},[19665],{"id":19377,"depth":596,"text":19380,"children":19666},[19667,19668,19669,19670,19671,19672,19673,19674,19675],{"id":19389,"depth":601,"text":19392},{"id":19421,"depth":601,"text":19424},{"id":19456,"depth":601,"text":19459},{"id":19485,"depth":601,"text":19488},{"id":19529,"depth":601,"text":19532},{"id":19559,"depth":601,"text":19560},{"id":19600,"depth":601,"text":19603},{"id":19629,"depth":601,"text":19632},{"id":4459,"depth":601,"text":4460},"2022-06-27","Improve eCommerce customer experience with better post-purchase communication, personalization, loyalty, and retention tactics.","https:\u002F\u002Fcdn.prod.website-files.com\u002F6620e04cc8e4839a48c29fbf\u002F66322b695926d4f7f9ad9270_623b797ffe9ef517b26c1410_Improve%2520ecommerce%2520customer%2520experience.png","Woman on chair reading online ecommerce customer reviews five stars",{},"\u002Fblog\u002Fimprove-ecommerce-customer-experience",{"title":19366,"description":19677},"improve-ecommerce-customer-experience","blog\u002Fimprove-ecommerce-customer-experience","Practical ways eCommerce teams can improve customer experience, increase loyalty, and use personalized post-purchase touches to drive repeat orders.","66322b695926d4f7f9ad92c7","64ym7r8rEH5kPS_6PoS1CK3IinpZP6v4AU5sUX3d57M",{"id":19689,"title":19690,"blog_updated_date":7,"blog_updated_date_display":7,"body":19691,"category":15782,"date":19909,"date_display":7,"description":19910,"essential_reading":640,"extension":641,"image":19911,"image_alt":19912,"meta":19913,"name":7,"navigation":646,"path":19914,"pillar":7,"scheduled_publish_date":7,"seo":19915,"slug":19916,"status":652,"stem":19917,"summary":19918,"webflow_html_path":7,"webflow_item_id":19919,"__hash__":19920},"blog\u002Fblog\u002Fchristmas-packaging-ideas.md","Christmas packaging ideas to surprise your customers",{"type":9,"value":19692,"toc":19900},[19693,19696,19699,19703,19706,19709,19712,19715,19732,19736,19739,19753,19756,19759,19762,19769,19772,19775,19782,19790,19793,19796,19799,19802,19831,19834,19837,19846,19849,19852,19855,19858,19861,19864,19867,19870,19873,19882,19886,19889,19892],[12,19694,19695],{},"Christmas is fast approaching, and the best eCommerce stores adapt for the season. You'll be dealing with lots of new customers buying for their loved ones, so it's super important that you make a positive impression. The first thing a customer sees when they receive an order is the packaging, so it's the best place to make a first impression.",[12,19697,19698],{},"If you're struggling with Christmas packaging ideas to surprise your customers, then we've got you covered. Here are some of our favorite Christmas packaging tips to help set your Christmas products apart from the competition, and make a lasting impression on new customers.",[63,19700,19702],{"id":19701},"what-makes-good-christmas-packaging","What makes good Christmas packaging?",[12,19704,19705],{},"The first thing to note is that what makes good Christmas packaging changes depending on whether it's for the consumer or for the business, and it's really important to make that distinction.",[12,19707,19708],{},"A lot of people will buy Christmas gifts for their family and friends but will want to look over the product themselves first, so an ornately wrapped gift with bows may look amazing but actually turn out to be an inconvenience for the buyer.",[12,19710,19711],{},"We're focusing here on what makes excellent packaging from a business perspective, but there are plenty of blogs and pages brimming with Christmas packaging ideas for the consumer too!",[12,19713,19714],{},"We'll go in to these in more detail down below, but here's a few key areas you can touch on to make sure that your Christmas packaging is ready to make an impression this holiday season:",[43,19716,19717,19720,19723,19726,19729],{},[46,19718,19719],{},"Seasonal additions and extras to include",[46,19721,19722],{},"Interactive or theatrical packaging",[46,19724,19725],{},"Gift wrapping options",[46,19727,19728],{},"Sustainable packaging",[46,19730,19731],{},"Including a festive message",[63,19733,19735],{"id":19734},"seasonal-extras","Seasonal Extras",[12,19737,19738],{},"One of the most common Christmas packaging ideas that are used by eCommerce stores is adding in some festive extras, and thankfully there are a ton of things associated with Christmas that make excellent thematic additions to a gift box. Here are a few ideas you could give your customers the option of including, but you may have some ideas more specific to your business that will make a great fit!",[43,19740,19741,19744,19747,19750],{},[46,19742,19743],{},"Sweets and chocolate are classic additions, with candy canes, homemade cookies and gingerbread people in particular in keeping with the festive theme",[46,19745,19746],{},"Christmas decorations such as tinsel or bunting can fill your gift box rather than boring brown paper",[46,19748,19749],{},"Pinecones, fir tree trimmings, wreaths or other natural elements can give your Christmas packaging an authentic, rustic feel",[46,19751,19752],{},"Anything that appeals to different senses; bells and cinnamon sticks are some great examples of a sound and smell typically associated with Christmas",[12,19754,19755],{},"This is by no means an exhaustive list, but it does lead us on nicely to our next topic!",[63,19757,19722],{"id":19758},"interactive-or-theatrical-packaging",[12,19760,19761],{},"One way to really level up your Christmas packaging is by making elements of it interactive or theatrical. This is a great thing to do any time of year, but Christmas time really opens the doors for you to get even more creative with your Christmas packaging ideas.",[12,19763,19764,19765,19768],{},"As we touched on above, ",[39,19766,19767],{},"appealing to the senses"," is a great way to elevate your Christmas packaging experience to the next level, and really surprise and delight your customers.",[12,19770,19771],{},"We mentioned cinnamon sticks as a potential packaging inclusion, but there are other options for appealing to your customers' sense of smell too! Scratch and sniff is a classic when it comes to interactive Christmas packaging, but that doesn't mean it's not still super effective. You could include scratch-and-sniff stickers or even individual scratch cards in your Christmas packaging for customers.",[12,19773,19774],{},"The other senses may have a few fewer options, but bells are great to appeal to your sense of hearing, and there are also a few options for touch, too. Consider using more luxurious materials, such as velvet, to add a touch of class to your packaging and give customers a more luxurious experience.",[12,19776,19777,19778,19781],{},"You can also consider ",[39,19779,19780],{},"adding interactive elements",", such as Christmas crackers to your packaging and giving people prizes! This will not only delight the customer by getting something unexpected, but it could also provide you with some extra social media content - the more innovative and surprising your Christmas packaging, the more likely your customers are to share it!",[12,19783,19784,19785,19789],{},"The unboxing experience isn't just for Christmas, though - it's something worth investing in all year round! We've written a guide full of information on ",[31,19786,19788],{"href":10337,"rel":19787},[553],"how to create an engaging unboxing experience",", so it's worth a look if you're struggling for ideas!",[63,19791,19725],{"id":19792},"gift-wrapping-options",[12,19794,19795],{},"Whilst some customers may be looking to investigate the product they receive before gifting it to a loved one, others may want it to go straight to the recipient. Even if not, they may want it gift-wrapped to save themselves the trouble. Christmas is a really busy period, so anything you can do to make your customers' lives easier will help form a positive impression of your brand.",[12,19797,19798],{},"When it comes to the packaging itself, there are many different packaging aesthetics that are perfect for the festive season. Some will likely be a better fit for your brand, but giving your customers more choice is increasing your chance that they'll convert!",[12,19800,19801],{},"Here are a few Christmas packaging ideas and themes that you could consider for your store:",[43,19803,19804,19807,19810,19813,19816,19819,19822,19825,19828],{},[46,19805,19806],{},"Festive colors such as red, green and white packaging to lean into the Christmas period",[46,19808,19809],{},"Winter or snowy themes as a secular nod to the festive season",[46,19811,19812],{},"White and gold is also a somewhat festive color theme, with a slightly more classy finish",[46,19814,19815],{},"Polka dots, stripes or something minimalist can be used throughout the year",[46,19817,19818],{},"There are all sorts of materials you can use such as tissue paper, construction paper and many more",[46,19820,19821],{},"Something unconventional such as newspaper or wordsearch wrapping paper (another great interactive idea!)",[46,19823,19824],{},"There are tons of different types of wrapping - regular ribbons and bows are a favorite, but themed options such as ivy or Christmas lights can create a unique holiday season aesthetic",[46,19826,19827],{},"Gift toppers can be of anything at all - use festive ones or something specific to your brand",[46,19829,19830],{},"Anything we mentioned above in the 'seasonal extras' section would make a great addition to the inside of any gift box!",[12,19832,19833],{},"Gift wrapping is all well and good, but many customers also want to** include a gift note** with their orders too. The impact of the gift can be massively amplified by it's accompanying message, telling them why you thought of them and how you hope they enjoy it. Lots of businesses will offer this, but one way to one-up your competitors is by making them handwritten.",[12,19835,19836],{},"Handwritten gift notes can really make a difference and make the unwrapping on Christmas day that much more meaningful, as opposed to a generic Times New Roman printed message.",[12,19838,19839,19840,19845],{},"Scribeless can help automate your production of handwritten notes, allowing you to print them in-house and pack them with your gift orders to help make a more meaningful Christmas buying experience. You can find out more information about ",[31,19841,19844],{"href":19842,"rel":19843},"https:\u002F\u002Fwww.scribeless.co\u002Fproducts\u002Fprint-yourself",[553],"Scribeless' automatic gift notes"," here!",[63,19847,19728],{"id":19848},"sustainable-packaging",[12,19850,19851],{},"So far we've covered a lot of extras and theatrics you can include to make your experience as memorable as possible, but sometimes, less is more.",[12,19853,19854],{},"Increasingly, people are becoming more and more aware of the impact their consumption habits have on the environment, and some buyers will be put off by the idea of excessive waste.",[12,19856,19857],{},"The key here is balance - offering your customers the choice between some simpler and some more advanced gift wrapping options will really help you appeal to the entirety of your customer base.",[12,19859,19860],{},"Showing how you are being environmentally conscious on your website and packaging can also really help too. If you're doing anything as a business to offset your carbon emissions, or are using recyclable materials, signposting this on site and on the packaging itself can really make a difference to your most eco-friendly customers.",[63,19862,19731],{"id":19863},"including-a-festive-message",[12,19865,19866],{},"We've covered gift messages already, but an unexpected message from you and your company can also have a positive impact! Adding in a small Christmas card expressing how much you hope they enjoy their gift is a great way to make a bond with a potential new customer and make the experience more special.",[12,19868,19869],{},"It's worth remembering that at Christmas, many people receiving your gifts may not have actually visited your store before, as the gift has been bought for them. Maybe add in a discount code, encouraging them to make a purchase themselves in the future if they love their gift.",[12,19871,19872],{},"Sometimes it can be difficult to figure out exactly what to say in a Christmas card that's coming from your company. How formal should I be? Should it come from the company itself, or one of the team?",[12,19874,19875,19876,19881],{},"Don't worry, we've been there before - that's why we've made a ",[31,19877,19880],{"href":19878,"rel":19879},"https:\u002F\u002Fwww.scribeless.co\u002Fblog\u002Fbusiness-christmas-card-etiquette",[553],"business Christmas card etiquette guide"," to ensure you're nailing your messaging this festive season.",[63,19883,19885],{"id":19884},"wrapping-up","Wrapping up",[12,19887,19888],{},"This may all seem like a lot to take on board and action in what will already be an incredibly busy time for your business, but the time and effort you put into making your customer experience more special will resonate with buyers and leave a lasting impression.",[12,19890,19891],{},"If you want to make the most of your holiday season traffic, making sure you have some great Christmas packaging ideas in place is a great place to start.",[12,19893,19894,19895,19899],{},"If you're looking for other ",[31,19896,19898],{"href":19878,"rel":19897},[553],"Christmas tips for your eCommerce store",", check out this blog post for more creative ideas on how to optimize your website, marketing, fulfillment and more for the festive season.",{"title":595,"searchDepth":596,"depth":596,"links":19901},[19902,19903,19904,19905,19906,19907,19908],{"id":19701,"depth":596,"text":19702},{"id":19734,"depth":596,"text":19735},{"id":19758,"depth":596,"text":19722},{"id":19792,"depth":596,"text":19725},{"id":19848,"depth":596,"text":19728},{"id":19863,"depth":596,"text":19731},{"id":19884,"depth":596,"text":19885},"2022-06-20","Get Christmas packaging ideas that help eCommerce brands create memorable gifts, improve unboxing, and encourage loyalty.","https:\u002F\u002Fuploads-ssl.webflow.com\u002F6620e04cc8e4839a48c29fbf\u002F66322b6818264bd79dd737a7_62334a89a6df587ddc7f754d_61782b95f87e0553624ffeaa_XmasPresent.jpeg","Hands tying up a Christmas gift",{},"\u002Fblog\u002Fchristmas-packaging-ideas",{"title":19690,"description":19910},"christmas-packaging-ideas","blog\u002Fchristmas-packaging-ideas","Examining creative marketing campaigns from brands like Glade, Cheerios, and BrewDog.","66322b6918264bd79dd73997","eoMb8SZqMdBWusq8wq278DvCaGxClJPcELuPIZ_BZNM",{"id":19922,"title":19923,"blog_updated_date":7,"blog_updated_date_display":7,"body":19924,"category":6817,"date":20197,"date_display":7,"description":20198,"essential_reading":640,"extension":641,"image":20199,"image_alt":20200,"meta":20201,"name":7,"navigation":646,"path":20202,"pillar":7,"scheduled_publish_date":7,"seo":20203,"slug":20204,"status":652,"stem":20205,"summary":20206,"webflow_html_path":7,"webflow_item_id":20207,"__hash__":20208},"blog\u002Fblog\u002Fsurprising-customer-retention-statistics.md","17 surprising customer retention statistics",{"type":9,"value":19925,"toc":20189},[19926,19929,19932,19935,19939,19960,19963,19969,19973,19985,19995,20003,20006,20009,20013,20027,20034,20038,20056,20059,20072,20075,20083,20087,20108,20115,20118,20127,20130,20134,20137,20140,20152,20155,20162,20169,20176,20182],[12,19927,19928],{},"Businesses spend a lot of money on their advertising and marketing, trying to cast their net wide to reach as many potential customers as possible. This can be a lengthy and expensive process, so it's worth giving special attention to your existing customers.",[12,19930,19931],{},"When you break it down, it makes sense; you've already got them over the line once, so making them stay is the smarter, quicker and more cost-effective focus for your marketing and advertising. That being said, the extent to which returning customers can save you time and money can be surprising even to businesses who are already making existing customers part of their marketing efforts.",[12,19933,19934],{},"We've compiled a list of the most surprising customer retention statistics we could find, making sure that you're well informed on just how invaluable repeat customers are to your business.",[63,19936,19938],{"id":19937},"saves-you-time","Saves you time  ",[3565,19940,19941,19947,19953],{},[46,19942,19943,19946],{},[39,19944,19945],{},"58%"," of customers belonging to loyalty programs tend to buy from the brand at least once a month.",[46,19948,19949,19952],{},[39,19950,19951],{},"64%"," of retailers say they connect best with customers through their loyalty programs.",[46,19954,19955,19956,19959],{},"The probability of selling to an existing customer is 60% to 70%, whereas with new prospects it's ",[39,19957,19958],{},"as low as 5% to 20%",". If you're trying to hit sales targets, you're likely to get there a lot quicker reaching out to existing customers.",[12,19961,19962],{},"Retaining repeat customers requires less effort than acquiring new ones. They have proven their interest in your brand or service, and keeping them on the hook is in your best interest. The Pareto Principle states that 80% of consequences come from 20% of your output. In essence, by studying the top 20% of your customers, you can develop a strategy to attract similar customers and increase your future profits.",[12,19964,19965,19968],{},[39,19966,19967],{},"Loyalty programs"," are a great way to keep these customers engaged and provide them with regular offers and opportunities. Regular offers and incentives can be anything from repeat discounts to exclusive memberships, like Amazon Prime. You can also collect valuable data from these guys to inform your strategy.",[63,19970,19972],{"id":19971},"saves-you-money","Saves you money",[3565,19974,19975,19982],{"start":6246},[46,19976,19977,19978,19981],{},"Loyal customers spend, on average, ",[39,19979,19980],{},"67%"," more than new customers.",[46,19983,19984],{},"It can cost** up to 16 times** more to build a long-term relationship with a new customer, compared to nurturing a relationship with an existing one.",[12,19986,19987,19988,19991,19992,769],{},"6.",[39,19989,19990],{},"A"," 5% boost** in customer retention can increase ",[39,19993,19994],{},"profit with 25% to 95%",[3565,19996,19997],{"start":6285},[46,19998,19999,20002],{},[39,20000,20001],{},"82%"," of brands have found customer retention to be cheaper than customer acquisition.",[12,20004,20005],{},"Obviously, the big one is how much more it can cost to  bring in a new customer than it does to keep an old one. Investing in repeat customers is a great way to future-proof your service.",[12,20007,20008],{},"There's also the argument of opportunity cost, where you spend time and resources on trying to get a new customer when you could be investing your time into your already valued customers. Turning them into loyal customers rather than spending more on acquisition can be the difference between growth and stagnation.",[63,20010,20012],{"id":20011},"top-of-the-funnel-marketing-efforts","Top of the funnel marketing efforts",[3565,20014,20015,20021],{"start":6298},[46,20016,20017,20020],{},[39,20018,20019],{},"92%"," of consumers trust suggestions from friends and family over more traditional forms of advertising.",[46,20022,20023,20026],{},[39,20024,20025],{},"74%"," of consumers also recognise word of mouth referrals as a key metric when they make purchasing decisions.",[12,20028,20029,20030,20033],{},"This one, can fly a little under the radar sometimes. If you're retaining your customers, chances are they're happy with the service you're providing, and a happy customer is more likely to share their happiness with their friends and family. ",[39,20031,20032],{},"Word of mouth marketing"," is an incredibly powerful tool, as it turns your evangelists into part of your marketing efforts.  If you have satisfied customers singing your praises, their opinion will hold much more sway among their friends and family than generic advertising.",[63,20035,20037],{"id":20036},"best-ways-to-keep-customers","Best ways to keep customers",[3565,20039,20040,20046],{"start":6322},[46,20041,20042,20045],{},[39,20043,20044],{},"89%"," of companies say that excellent customer service plays a huge role in customer retention.",[46,20047,20048,20051,20052,20055],{},[39,20049,20050],{},"33%"," cite ",[39,20053,20054],{},"a lack of personalization"," as a reason for choosing a different brand.",[12,20057,20058],{},"12.** 79%** of consumers say that they are only likely to engage with a personalized offer reflecting their previous interactions with the brand.",[3565,20060,20062],{"start":20061},13,[46,20063,20064,20067,20068,20071],{},[31,20065,17419],{"href":17766,"rel":20066},[553]," customers have seen retention boosts of ",[39,20069,20070],{},"up to 35%"," when adding personalized handwritten notes into their orders.",[12,20073,20074],{},"It's one thing knowing the value of retaining your customers, but knowing exactly how to get them to stay is a whole other battle. Excellent customer service and personalization opportunities are two of the biggest wins a brand can achieve to keep their customers satisfied, inspiring loyalty.",[12,20076,20077,20078,20082],{},"For more information and ideas on how to make your unboxing experience more special, ",[31,20079,20081],{"href":10337,"rel":20080},[553],"check out our playbook here","!",[63,20084,20086],{"id":20085},"what-the-big-guys-are-doing","What the big guys are doing",[3565,20088,20090,20096,20102],{"start":20089},14,[46,20091,20092,20093,769],{},"Some of Amazon's most amazing stats include that their top customers buy around ",[39,20094,20095],{},"47 items per year",[46,20097,20098,20099],{},"And, their customer retention year after year is a staggering ",[39,20100,20101],{},"90%.",[46,20103,20104,20105,20107],{},"Apple's is even higher, rising from 90.5% to ",[39,20106,20019],{}," in 2020.",[12,20109,20110,20111,20114],{},"17.** 72%** of smartphone owners feel that it is important to be able to access their digital libraries across multiple platforms, with the figure jumping to ",[39,20112,20113],{},"80%"," for users who also own tablets and computers.",[12,20116,20117],{},"Amazon are titans of the eCommerce game, and their retention stats show that they get it. Some of their strategies include creating a sense of urgency and FOMO - fear of missing out - with huge offers in a small timeframe, e.g. Prime Day.",[12,20119,20120,20121,20126],{},"For Apple, the key to their success can be linked to their customers being heavily invested in the Apple ecosystem. Steve Jobs allegedly even used this phrase himself in an email to Apple employees back in 2010, stating that he wanted to** **'",[31,20122,20125],{"href":20123,"rel":20124},"https:\u002F\u002Fwww.cnet.com\u002Fnews\u002Fsteve-jobs-wanted-to-further-lock-customers-into-apples-ecosystem\u002F",[553],"further lock customers' into Apple's 'ecosystem","'.**iPhones, Macbooks, iPads, Airpods - the easy compatibility and interplay between these devices creates a seamless experience for customers - one they won't be looking to deviate from anytime soon.",[12,20128,20129],{},"Of course, Amazon and Apple retention strategies can't necessarily be easily applied to any and every business, but certainly the principles can be applied: creating urgency, tailoring the customer experience and a harmonious product ecosystem can all be crucial ways to inspire loyalty in your customers.",[63,20131,20133],{"id":20132},"get-ready","Get ready!",[12,20135,20136],{},"Hopefully, some of these stats have shown you just how important customer retention is, and how much money and time you can save by making it the focus of your marketing efforts. And there are plenty more stats out there - check out the blogs linked at the bottom of the article for even more surprising stats.",[12,20138,20139],{},"With Black Friday approaching fast, now is the time to start nailing your strategy,  and find out what your current customers love, to try and make sure you retain as many new customers as possible.",[12,20141,20142,20143,20147,20148,20151],{},"If you're looking for more ideas on how to maximize your Black Friday retention, ",[31,20144,20146],{"href":19554,"rel":20145},[553],"check out this article here",", and if you're interested in adding handwritten notes to your retention strategy, check out ",[31,20149,17419],{"href":17766,"rel":20150},[553]," to start delighting your customers.",[12,20153,20154],{},"Some of our stats were sourced from the following blogs, where you can find even more interesting stats:",[12,20156,20157],{},[31,20158,20161],{"href":20159,"rel":20160},"https:\u002F\u002Fwww.semrush.com\u002Fblog\u002Fcustomer-retention-stats\u002F",[553],"70 Powerful Customer Retention Statistics You Need to Know in 2021",[12,20163,20164],{},[31,20165,20168],{"href":20166,"rel":20167},"https:\u002F\u002Fwww.getbeamer.com\u002Fblog\u002Fhow-amazon-maintains-over-90-customer-retention-year-over-year",[553],"How Amazon Maintains over 90% Customer Retention",[12,20170,20171],{},[31,20172,20175],{"href":20173,"rel":20174},"https:\u002F\u002F9to5mac.com\u002F2011\u002F11\u002F25\u002Fstudy-apples-walled-garden-keeps-users-in-84-plan-to-stick-with-ios\u002F",[553],"APPLE ECOSYSTEM LEADS USER RETENTION",[12,20177,20178],{},[31,20179,20181],{"href":17775,"rel":20180},[553],"Customer Retention Statistics & Predictions",[12,20183,20184],{},[31,20185,20188],{"href":20186,"rel":20187},"https:\u002F\u002Fwww.markinblog.com\u002Fcustomer-loyalty-retention-statistics\u002F?gclid=CjwKCAjw87SHBhBiEiwAukSeUWZ3Vti9yu0mvX8SrtllPM5iCpGJVwZAE-wJ0j3pVGUvruzVKvVcPhoCj8EQAvD_BwE",[553],"Customer Acquisition vs. Customer Retention: What Data Says?",{"title":595,"searchDepth":596,"depth":596,"links":20190},[20191,20192,20193,20194,20195,20196],{"id":19937,"depth":596,"text":19938},{"id":19971,"depth":596,"text":19972},{"id":20011,"depth":596,"text":20012},{"id":20036,"depth":596,"text":20037},{"id":20085,"depth":596,"text":20086},{"id":20132,"depth":596,"text":20133},"2022-05-09","Review customer retention statistics that show why repeat customers, loyalty, and post-purchase engagement deserve focus.","https:\u002F\u002Fuploads-ssl.webflow.com\u002F6620e04cc8e4839a48c29fbf\u002F66322b6d375bb0202a6f2bbf_62334ab1db798a01d5295d7f_6136116a4df07121fb317c67_happycustomer.jpeg","man and woman at payment counter",{},"\u002Fblog\u002Fsurprising-customer-retention-statistics",{"title":19923,"description":20198},"surprising-customer-retention-statistics","blog\u002Fsurprising-customer-retention-statistics","Tracking and measuring the performance of direct mail marketing campaigns for optimization.","66322b6d375bb0202a6f2bd0","07IUGx0kALBkPI1mbF8mmVjMNLI322lZyek-gCrceUI",{"id":20210,"title":20211,"blog_updated_date":7,"blog_updated_date_display":7,"body":20212,"category":15782,"date":20435,"date_display":7,"description":20436,"essential_reading":640,"extension":641,"image":20437,"image_alt":20438,"meta":20439,"name":7,"navigation":646,"path":20440,"pillar":7,"scheduled_publish_date":7,"seo":20441,"slug":20442,"status":652,"stem":20443,"summary":20444,"webflow_html_path":7,"webflow_item_id":20445,"__hash__":20446},"blog\u002Fblog\u002Fimproving-your-gifting-experience-at-christmas-and-beyond.md","Improving your gifting experience",{"type":9,"value":20213,"toc":20419},[20214,20217,20220,20232,20235,20239,20243,20246,20254,20261,20267,20271,20278,20281,20284,20291,20295,20298,20304,20308,20311,20314,20331,20335,20338,20341,20345,20348,20351,20354,20358,20368,20371,20375,20378,20382,20386,20392,20395,20399,20402,20405,20409,20416],[12,20215,20216],{},"It’s Christmas time, and that means that, if you’re an e-commerce merchant, your numbers are likely to be going through the roof. More customers are hitting your store front than any other time of year, and as such you should be going that extra mile to make your customers’ experience more special. ",[12,20218,20219],{},"Of course, in a year like no other, this is more important than ever. Forbes notes that online sales for retailers in popular gifting categories will get a boost this season, with health and beauty up 23%, consumer electronics rising 20%, fashion up 19% and home furnishings growing 16% by year’s end.",[12,20221,20222,20223,20226,20227],{},"And that’s not all: a lot of these purchases will be bought by your customers for others as a Christmas gift, and gifting is hugely lucrative. ",[39,20224,20225],{},"More than half"," of UK shoppers’ Christmas spend (~53%) is spent on gifts, according to ",[31,20228,20231],{"href":20229,"rel":20230},"https:\u002F\u002Fwww2.deloitte.com\u002Fcontent\u002Fdam\u002FDeloitte\u002Fuk\u002FDocuments\u002Fconsumer-business\u002Fdeloitte-uk-christmas-survey-2019.pdf",[553],"this study by Deloitte.",[12,20233,20234],{},"We've compiled a list of 10 great ways to make your e-commerce gifting experience feel more special to delight your customers and make the entire experience as positive as the gift itself, with some Christmas-specific ideas to transform your gifting experience for the holiday season. ",[63,20236,20238],{"id":20237},"top-tips-for-improving-your-gifting-experience","Top Tips for Improving your Gifting Experience",[86,20240,20242],{"id":20241},"a-sense-of-theatrics","A sense of theatrics",[12,20244,20245],{},"As the old saying goes, you can’t change a first impression, and as such, the first thing your customer sees of your product will go a long way to forming their opinion of you and your brand. ",[12,20247,20248,20249,769],{},"What’s more, you can’t always guarantee your customer is the only person who is part of the unboxing experience. Unboxing and Review YouTube channels are huge at the moment, and ",[31,20250,20253],{"href":20251,"rel":20252},"https:\u002F\u002Fvariety.com\u002F2019\u002Fdigital\u002Fnews\u002Fyoutube-highest-earning-creators-ryans-world-pewdiepie-1203447625\u002F",[553],"the highest grossing YouTube channel of 2019, at a staggering 26 million dollars, was a toy unboxing and review channel",[12,20255,20256,20257,20260],{},"This means that the actual ‘unboxing’ process can play just as important a role in forming a customer’s opinion of you. What’s more, it’s not just one person opening this: ",[39,20258,20259],{},"hundreds, thousands, maybe even millions more are watching."," ",[12,20262,20263,20264],{},"Try appealing to the senses by adding some perfume or petals, or perhaps replace ugly polystyrene filling with more eco-friendly paper shavings. ",[39,20265,20266],{},"Every little thing you can do to up the presentation of your product can help for a lasting positive impression.",[86,20268,20270],{"id":20269},"consistency-throughout","Consistency throughout",[12,20272,20273,20274,20277],{},"Your brand identity is probably a big part of why your customers choose to shop with you, so your gifting experience should be positive the whole way through. A great example is ",[39,20275,20276],{},"Lucy and Yak",", an ethical handmade clothes manufacturer, who have ensured that their entire unboxing process is pleasant and on brand. ",[12,20279,20280],{},"The outer packaging is recyclable brown paper, and the bag is sealed with a sticker letting you know who packaged up your parcel for you. This makes the experience more intimate, reminding you that someone has taken the time to package this up for you.",[12,20282,20283],{},"The next layer of packaging is a patterned silk bag, which can not only then be used for whatever you like, but it is also aesthetically pleasing and very unique from other packaging.",[12,20285,20286,20287,20290],{},"Finally, the product itself is sealed within an oxo-biodegradable and recyclable plastic bag. ",[39,20288,20289],{},"All three stages"," of the packaging reaffirm the values of the company and their products, as well as ensuring that the process is a memorable one for the customer. ",[86,20292,20294],{"id":20293},"hide-the-price-tag","Hide the price tag ",[12,20296,20297],{},"The price tag can often be the elephant in the room when it comes to gifting. When gifting, you presumably want the focus to be on the thought put into the gift, rather than whether it lives up to the cost of last year’s present. ",[12,20299,20300,20301],{},"When buying gifts in store, it’s customary to be given the option to remove the price tag, or at the very least you can do this yourself. E-Commerce vendors should allow their customers to do the same, ",[39,20302,20303],{},"ensuring that the value is determined by what the gift means to the recipient, rather than dictated by a price on a sticker.",[86,20305,20307],{"id":20306},"add-a-personalized-note","Add a personalized note",[12,20309,20310],{},"Your customers can give all types of gifts: personalized, thoughtful, creative, and unique. But what will really make it personal is *their *words. Offer your customers the opportunity to write a customisable handwritten-style note, translating their typed note into handwriting. ",[12,20312,20313],{},"Scribeless can integrate with Shopify stores to allow their customers to send handwritten notes along with their gifts, and offer a variety of handwriting styles, so customers have the opportunity to pick a style that they think most complements their gift, or resembles their own handwriting the most.",[12,20315,20316,20317,20320,20321,20326,20327,20330],{},"This can be particularly effective as it’s unexpected, and ",[39,20318,20319],{},"customers will feel like you’ve gone the extra mile",". Check out ",[31,20322,20325],{"href":20323,"rel":20324},"https:\u002F\u002Fwww.inc.com\u002Fjason-aten\u002Fi-just-flew-on-delta-what-crew-did-when-we-landed-was-completely-unexpected.html",[553],"this article"," about how ",[39,20328,20329],{},"Delta Airlines"," successfully exceeded their customer expectations and made an impact with handwritten notes for their customers when they arrived at their destination.",[86,20332,20334],{"id":20333},"add-a-level-of-digital-engagement","Add a level of digital engagement",[12,20336,20337],{},"As much as you can add a personal touch with gift notes and thoughtful packaging, one way to take your personalization up a notch is to include a digital interface, meaning you can bridge that gap between you and your recipients.",[12,20339,20340],{},"An example of this could be a QR code on the back of a gift note that allows the sender to record a short video message wishing the receiver a special day. **Now more than ever, **when in-person interactions are limited, a digital interface is sure to put a smile on your customer's face.",[86,20342,20344],{"id":20343},"make-returns-easy","Make returns easy",[12,20346,20347],{},"Unfortunately, sometimes the customer won’t always be satisfied with their product. This can be a bummer, but it doesn’t always have to be - there’s every chance that the problem is something that can be rectified, like wanting a different size or colour.",[12,20349,20350],{},"Make it as easy as possible for customers to return their items by including explicit instructions, packaging that can be re-used and a self-adhesive label so they can return it for free. ",[12,20352,20353],{},"Any frustration they may feel at their product not quite living up to their expectations will be offset if they can more easily exchange it for something which they’ll love. I**f they go on to make a new purchase as a replacement, you’ve saved yourself from losing a customer. **",[86,20355,20357],{"id":20356},"dont-go-overboard","Don’t go overboard",[12,20359,20360,20361,20364,20365,769],{},"As we've mentioned so far, packaging is a very important part of the gifting experience, and can really enhance your recipient's experience. But, you should be careful not to go too far! According to ",[39,20362,20363],{},"Sealed Air"," e-commerce Survey, ",[39,20366,20367],{},"extra packaging can be annoying and may force people to think they paid too much",[12,20369,20370],{},"As the graphs show, you risk alienating your customers if your packaging and unboxing experience is too intense. Worse yet, you could even irritate your customers by having your packaging be inaccessible without...the product inside then packaging.",[63,20372,20374],{"id":20373},"christmas-gifting-ideas","Christmas Gifting ideas",[12,20376,20377],{},"As it's Christmas, we thought we'd add a few extra suggestions on how to change up your usual gifting process for the holiday season. Even subtle tweaks to your usual packaging or extras can show your customers that you really want to enhance their experience.*",[43,20379,20380],{},[46,20381],{},[86,20383,20385],{"id":20384},"add-some-christmas-extras","Add some Christmas extras",[12,20387,20388,20389,18352],{},"A lot of merchants will throw little extras in with their packaging, and there’s no reason this can’t change with the seasons! ",[39,20390,20391],{},"Consider swapping out your usual extras with some stocking fillers",[12,20393,20394],{},"Candy canes, tree decorations and other little seasonal treats will help get your customers in the Christmas spirit. It’ll also keep things fresh for all-year-round customers, who will appreciate you’ve made the effort to change things up from your usual ensemble! ",[86,20396,20398],{"id":20397},"christmas-themed-packaging","Christmas-themed packaging",[12,20400,20401],{},"As we’ve already touched on, a more theatrical unboxing experience can really galvanize your unboxing experience and make opening the gift itself feel unique. ",[12,20403,20404],{},"During the Christmas period, consider substituting out your usual paper shavings or polystyrene for some fake snow, or another creative way to get your customers feeling festive. As with your added extras, customers will notice a change from your usual packaging and their experience will be more unique as a result.",[86,20406,20408],{"id":20407},"a-handwritten-christmas-card-from-your-founder","A handwritten Christmas card from your founder",[12,20410,20411,20412,20415],{},"To amp up the impact of your handwritten letter, take it one step further: ",[39,20413,20414],{},"Scribeless can learn the handwriting of your founder"," for an unexpected surprise. Why not also upgrade your standard note to a Christmas card with your own design?",[12,20417,20418],{},"Subtle tweaks to your usual gifting process like this can demonstrate that your business isn’t content with standing still and is constantly changing to suit your needs or what's happening in the world. The idea that your founder or CEO is personally passing on their thanks for your purchase is also unexpected, and will make a unique Christmas card on your recipients mantlepiece.",{"title":595,"searchDepth":596,"depth":596,"links":20420},[20421,20430],{"id":20237,"depth":596,"text":20238,"children":20422},[20423,20424,20425,20426,20427,20428,20429],{"id":20241,"depth":601,"text":20242},{"id":20269,"depth":601,"text":20270},{"id":20293,"depth":601,"text":20294},{"id":20306,"depth":601,"text":20307},{"id":20333,"depth":601,"text":20334},{"id":20343,"depth":601,"text":20344},{"id":20356,"depth":601,"text":20357},{"id":20373,"depth":596,"text":20374,"children":20431},[20432,20433,20434],{"id":20384,"depth":601,"text":20385},{"id":20397,"depth":601,"text":20398},{"id":20407,"depth":601,"text":20408},"2022-04-25","Improve gifting experiences with personalization, packaging, handwritten notes, and post-purchase touches beyond Christmas.","https:\u002F\u002Fuploads-ssl.webflow.com\u002F6620e04cc8e4839a48c29fbf\u002F66322b69a3f96d85f346586d_62334aa568b7f02f5b4183d9_607584929fde76a6316d1cb0_5fda020465a729a66d56878d_weddings-4841497_1920.jpeg","Packaging a beautiful gift box with flowers inside, creating a special unboxing experience",{},"\u002Fblog\u002Fimproving-your-gifting-experience-at-christmas-and-beyond",{"title":20211,"description":20436},"improving-your-gifting-experience-at-christmas-and-beyond","blog\u002Fimproving-your-gifting-experience-at-christmas-and-beyond","Using personalization to maximize the effectiveness of college fundraising campaigns.","66322b69a3f96d85f34658c6","d1Wa4sj0oF1he4veKVr2PtQTzfATCjJljqQCS_O1mak",{"id":20448,"title":20449,"blog_updated_date":7,"blog_updated_date_display":7,"body":20450,"category":17731,"date":20840,"date_display":7,"description":20841,"essential_reading":646,"extension":641,"image":20842,"image_alt":20843,"meta":20844,"name":7,"navigation":646,"path":1791,"pillar":7,"scheduled_publish_date":7,"seo":20845,"slug":20469,"status":652,"stem":20846,"summary":20847,"webflow_html_path":7,"webflow_item_id":20848,"__hash__":20849},"blog\u002Fblog\u002Fwhat-is-personalized-marketing.md","What is personalized marketing?",{"type":9,"value":20451,"toc":20809},[20452,20461,20464,20467,20470,20473,20476,20479,20482,20485,20488,20492,20501,20504,20536,20539,20542,20546,20549,20553,20556,20559,20572,20576,20579,20582,20585,20589,20592,20595,20598,20601,20605,20608,20611,20615,20618,20626,20630,20633,20637,20640,20643,20646,20650,20653,20657,20660,20668,20672,20675,20679,20688,20692,20695,20699,20702,20706,20709,20713,20716,20720,20724,20733,20737,20740,20743,20747,20750,20758,20772,20776,20779,20788,20792,20795,20798,20800,20803,20806],[12,20453,20454,20455,20460],{},"Customer connection is an element that’s consistently overlooked by businesses. Companies fail to recognize how vital it is to create an established connection with their audience. When customers feel connected to the brand, more than 50% of them are willing to spend more with that business. ",[31,20456,20459],{"href":20457,"rel":20458},"https:\u002F\u002Fwww.scribeless.co\u002Fblog\u002Fsurprising-customer-retention-statistics",[553],"Customer retention statistics"," show that a brand that lacks personalization is why consumers look for another business. ",[12,20462,20463],{},"The question now is – how can businesses create such a connection with their customers? A simple yet proven way to do it would be through personalized marketing. This marketing style is done by small businesses to scale and is utilized by multinational companies to stay at the top.",[12,20465,20466],{},"This article will define what personalized marketing is and how you can use it effectively for your business. So get your pen and papers ready, and let’s get right to the topic!",[63,20468,20449],{"id":20469},"what-is-personalized-marketing",[12,20471,20472],{},"There are a lot of marketing trends that have passed throughout the years. We’ve seen a lot of various marketing styles that have become popular, yet after a few months, they are gone and never heard of again. That is how fast the world of marketing is – one thing can be popular today, then the next day, you’ll never see it.",[12,20474,20475],{},"However, personalized marketing has stood the test of time. It has proven its worth to professionals in the space through the results it gives. This marketing style is tailoring your marketing campaigns and materials based on the data you’ve collected from your customers.",[12,20477,20478],{},"Personalized marketing is the opposite of the general marketing style wherein marketers just run a campaign trying to hit everyone in their audience. That style had its glory days and gained some traction a couple years back. This is where older marketing styles like newspaper ads, tv commercials, and radio ads belong.",[12,20480,20481],{},"In today’s consumer landscape, a generalized style of marketing doesn’t work anymore. Consumers nowadays want marketing campaigns that speak to them. They want the type of promotions that address the problems they are facing and know what they are going through. And that is exactly what personalized marketing can do. ",[12,20483,20484],{},"The goal of personalized marketing is to create a connection with your audience through the different marketing campaigns you’ll be using. This style truly engages your customers or prospects by addressing their needs and pain points.",[12,20486,20487],{},"Reading the definition might be simple, but this is just the tip of the iceberg. Continue reading to see how you can apply it and understand the different challenges and benefits you need to know.",[63,20489,20491],{"id":20490},"why-personalized-marketing","Why personalized marketing?",[12,20493,20494,20495,20500],{},"There are a lot of reasons why personalized marketing has stayed and not disappeared like other ",[31,20496,20499],{"href":20497,"rel":20498},"https:\u002F\u002Fwoww.co.za\u002Fdigital-marketing\u002F",[553],"digital marketing"," trends. One simple reason can be that it simply works – structuring your campaigns like its talking to your customers is always received well.",[12,20502,20503],{},"To further support this claim, here are statistics given by various businesses on how beneficial personalization is:",[43,20505,20506,20509,20512,20515,20518,20521,20524,20527,20530,20533],{},[46,20507,20508],{},"Accenture reported that 91% of consumers are more likely to shop with businesses that recognize and provide relevant offers and recommendations.",[46,20510,20511],{},"A recent survey by Statista showed that the share of industry professionals that uses marketing personalization in the US ranges from 78 - 96%.",[46,20513,20514],{},"Forrester mentioned that 89% of digital businesses are investing in personalization. This includes companies like Netflix, Sephora, Wells Fargo, Coca-Cola, and many more.",[46,20516,20517],{},"SalesForce stated that 66% of customers expect companies to understand their unique needs and expectations. They want to be treated like a person, not a number.",[46,20519,20520],{},"Instapage shared that 92% of shoppers online are influenced by personalized homepage promotions to buy.",[46,20522,20523],{},"Econsultancy wrote that four in five (80%) businesses had seen many improvements after implementing personalization in their processes.",[46,20525,20526],{},"SmarterHQ stated that 70% of millennials are annoyed and frustrated when brands send irrelevant emails.",[46,20528,20529],{},"Epsilon shared that 80% of consumers are more likely to do business with a company if it offers personalized experiences, and 90% of them find personalization appealing.",[46,20531,20532],{},"SlideShare showed a statistic that 80% of consumers are more likely to buy from a company that provides a tailored experience.",[46,20534,20535],{},"LiveClicker mentioned that companies that use advanced personalization see returns of 20:1.",[12,20537,20538],{},"Given the positive statistics behind personalized marketing, it’s a no-brainer as to why more and more companies started incorporating this strategy in their own marketing processes. Consumers are humans that always yearn for that human connection regardless of whether they admit it or not. ",[12,20540,20541],{},"With these facts surrounding how important personalization is, it is now the job of businesses and entrepreneurs like you to find an effective way to connect with your audience.",[63,20543,20545],{"id":20544},"how-to-create-a-personalized-marketing-strategy","How to create a personalized marketing strategy",[12,20547,20548],{},"Now that you’ve understood what personalized marketing is and why it is widely used, it’s time to know how to start creating your own strategy. I’ve listed down below 5 ways on how you can begin.",[86,20550,20552],{"id":20551},"_1-have-the-right-technology-in-your-business-process","1. Have the right technology in your business process",[12,20554,20555],{},"You can’t win a war without using proper tools. The same goes in the marketing field – you need to be equipped with the proper technology to achieve your marketing goals. When it comes to starting a personalized marketing strategy, your marketing tool should be able to handle data, segmentation, and automation.",[12,20557,20558],{},"Using the right technology can increase the chances of success of this endeavor. The technology you’ve chosen should be able to do these things effectively:",[43,20560,20561,20564,20567,20569],{},[46,20562,20563],{},"Data collection",[46,20565,20566],{},"Content personalization",[46,20568,7761],{},[46,20570,20571],{},"Capturing feedback, recommendations, and suggestions",[86,20573,20575],{"id":20574},"_2-collect-as-much-data-as-possible","2. Collect as much data as possible",[12,20577,20578],{},"It’s impossible to fully know what your customers want in just a single collection of data. This process is a continuous one and can’t be done overnight. With the proper technology in place, the process of this activity can be a lot simpler and smoother.",[12,20580,20581],{},"Marketers should get data like shopping cart data, purchase history, emails opened, linked clicks, promotional posts, and marketing materials engaged with. These are just some of the data needed to be taken.",[12,20583,20584],{},"The data that needs to be studied would vary for each business. Some businesses look at what type of service the client is purchasing, what type of promotional discounts they interact with the most, are they fond of games, do they like being in a community, etc.",[86,20586,20588],{"id":20587},"_3-segment-your-customers","3. Segment your customers",[12,20590,20591],{},"After collecting data and information, the next step is segmenting your customers. The only way for a business not to fall under generalizing its marketing campaign would be to segment its audience.",[12,20593,20594],{},"It is through segmentation that you can manage your large group of audiences. You can separate and cluster the customers who have the same interests, hobbies, and likes. You can even group these people with how they interact with your marketing campaigns.",[12,20596,20597],{},"For example, you can have a group where that set of customers likes blog posts, and you can have another set for those who are into video promotions. ",[12,20599,20600],{},"Another example could be how a skincare business separates its audience by identifying which ones only like their facial product and separating them from the group that only buys body lotions. This way, the business can only market the group’s desired products, which ultimately improves their conversion rates.",[86,20602,20604],{"id":20603},"_4-brainstorm-and-execute","4. Brainstorm and execute",[12,20606,20607],{},"After segmenting your audience group, it’s time to talk to your team about how you can execute your personalized marketing campaigns. Think about what platforms you should do this on, how you should present it, and the best and most efficient way to convert. The more specific it is, the better. This will avoid failed executions and confusion.",[12,20609,20610],{},"Once you’ve laid down the answers, it’s time to execute your marketing campaign. Make sure to take note of the metrics of the campaign when you’ve started them. You will use those numbers in the next step. But right now, focus on deploying the campaign as perfectly as you can.",[86,20612,20614],{"id":20613},"_5-update-and-refine-the-process","5. Update and refine the process",[12,20616,20617],{},"After running your campaigns for several months, it’s time to look back on how they performed. This is the time when you visit the numbers I’ve mentioned above. Look at them with your team and evaluate if it has reached the metrics you were hoping for.",[12,20619,20620,20621,20625],{},"If yes, then that’s great. If not, then there’s still room for improvement. Whatever the result is, take note of what worked and what didn’t. Go back to your process and check what you could have done better on. Improve these things and update your campaigns again so you can ",[31,20622,20624],{"href":17890,"rel":20623},[553],"make your customers keep coming back for more",". This is how great marketing campaigns are done – through constant testing, evaluating, and refining processes.",[63,20627,20629],{"id":20628},"challenges-in-personalized-marketing","Challenges in personalized marketing",[12,20631,20632],{},"It is not always rainbows and sunshine with personalized marketing. Just like any marketing style, it also comes with challenges that marketers need to go through. I don’t want you to adhere to this marketing style without giving you the full picture. Here are some of the challenges you need to be aware of:",[86,20634,20636],{"id":20635},"executing-personalized-marketing-is-never-easy","Executing personalized marketing is never easy",[12,20638,20639],{},"Starting and running a campaign may look easy on paper, but it is harder to execute these things in reality. Businesses know how important personalization is, but there’s a reason why not every company out there can do it.",[12,20641,20642],{},"Some share that their personalized approach doesn't go as planned wherein companies congratulate their customers for having their first baby only to find out the person wasn’t even pregnant. Some would congratulate people on their wedding even though they are still single. ",[12,20644,20645],{},"Funny stories like this happen daily because the tools and processes of the companies were not efficient.",[86,20647,20649],{"id":20648},"coming-off-as-creepy-to-your-customers","Coming off as creepy to your customers",[12,20651,20652],{},"Although most consumers want personalized campaigns, some find it creepy that businesses know exactly what they’re looking for. Some companies take personalization to the next level to the point that prospects are tweeting about them. One thing’s for sure, you don’t want to be on the receiving end of a tweet like this:",[86,20654,20656],{"id":20655},"segmentation-problems","Segmentation problems",[12,20658,20659],{},"When you have a large customer base, you can come up with many classifications for your customers. Some marketers saw this as a problem because they had trouble linking data for each group, and creating content can be tiresome and confusing.",[12,20661,20662,20663,20667],{},"This challenge can be easily solved with ",[31,20664,860],{"href":20665,"rel":20666},"https:\u002F\u002Fwww.engagebay.com\u002Fmarketing\u002Fmarketing-automation",[553],", CRM solutions, and email campaign management platforms out in the market today. Popular platforms can simply address these problems by clicking buttons and showing a bit of effort.",[63,20669,20671],{"id":20670},"benefits-of-personalized-marketing","Benefits of personalized marketing",[12,20673,20674],{},"If there are challenges to personalized marketing, you can bet that the benefits outweigh the problems. Here are the best benefits that personalized marketing can give to you and your business:",[86,20676,20678],{"id":20677},"improved-customer-experience","Improved customer experience",[12,20680,20681,20682,20687],{},"Once you’re able to run effective personalized marketing campaigns for your customers and prospects, you are ultimately ",[31,20683,20686],{"href":20684,"rel":20685},"https:\u002F\u002Fwww.scribeless.co\u002Fblog\u002Fimprove-ecommerce-customer-experience",[553],"improving your customer experience"," as well. People feel delighted when the business knows exactly what they’re going through and presents solutions to solve their problems.",[86,20689,20691],{"id":20690},"increase-brand-loyalty","Increase brand loyalty",[12,20693,20694],{},"If you’re able to deliver campaigns that answers the specific problems of your customers, the more chances of them becoming repeat customers of your business. Why would they look for other businesses when they know that your company knows how to solve their problems? ",[86,20696,20698],{"id":20697},"better-conversion-rates","Better conversion rates",[12,20700,20701],{},"If customers see that your business presents solutions to their pain points and you present it engagingly, then the percentage of them buying significantly increases. This will give you better conversion rates for your campaigns and marketing ads.",[86,20703,20705],{"id":20704},"higher-engagement-numbers","Higher engagement numbers",[12,20707,20708],{},"Once you’ve understood what your market wants, and you’re able to leverage that information in your campaigns, your engagement numbers will significantly increase. This will give your social media ads and other campaigns more interaction with your market.",[86,20710,20712],{"id":20711},"drive-revenue","Drive revenue",[12,20714,20715],{},"Once you’ve achieved the above benefits, your revenue will be positively affected as well. The effects of higher conversion rate, improved customer experience, and increased brand loyalty will trickle down to higher revenue for the business.",[63,20717,20719],{"id":20718},"personalized-marketing-at-work-with-real-examples","Personalized marketing at work (with real examples)",[86,20721,20723],{"id":20722},"_3wishes","3Wishes",[12,20725,20726,20727,20732],{},"3Wishes knows that when they’re selling costumes and lingeries, they’re not only catering to women with coca-cola body figures, they also have plus size women in their audience. To include the demand of this particular segment in their market, they created a shopping page dedicated to their plus-size customers. The business has also included them on ",[31,20728,20731],{"href":20729,"rel":20730},"https:\u002F\u002Fwww.3wishes.com\u002Fsexy-costumes\u002Fholidays-events\u002Fvalentines-day\u002F",[553],"Valentine’s Day lingerie"," promotions.",[86,20734,20736],{"id":20735},"coca-cola","Coca-Cola",[12,20738,20739],{},"Coca-Cola is a household name well known for more than a decade already. But in 2014, it needed a campaign to be much closer to its customers. The company wanted to create a personalized marketing experience to strengthen its relationship with its market.",[12,20741,20742],{},"So they created the Share A Coke campaign wherein they printed the top names of people and used it on the label of all their products. The campaign was such a huge success that it was deployed worldwide. It has drastically increased its metrics and it was one of the most iconic personalized marketing campaign in the industry.",[86,20744,20746],{"id":20745},"impossible-and-infinite-recovery","Impossible and Infinite Recovery",[12,20748,20749],{},"One way of being much closer to your market is to showcase them on your social feed. A lot of businesses have been doing this since it can also fuel others to use their products or services. ",[12,20751,20752,20757],{},[31,20753,20756],{"href":20754,"rel":20755},"https:\u002F\u002Fimpossible.co\u002F",[553],"Impossible"," does this by displaying the people who use their products on their social media platforms. This act even creates a community wherein people can ask the others who were presented by the business and share their experience with the products or services of the brand. ",[12,20759,20760,20765,20766,20771],{},[31,20761,20764],{"href":20762,"rel":20763},"https:\u002F\u002Fwww.infiniterecovery.com\u002F",[553],"Infinite Recovery"," is another business in the service-based industry that does the same strategy to gain better relationships with their client and gain the trust of their prospects. The company showcase their successful clients on their Instagram and other social platforms to inspire and show others that change is really possible with them. It conveys a message that sometimes ",[31,20767,20770],{"href":20768,"rel":20769},"https:\u002F\u002Fwww.infiniterecovery.com\u002Fcedar-park\u002F",[553],"inpatient treatment"," is all that is needed.",[86,20773,20775],{"id":20774},"medical-alert-buyers-guide","Medical Alert Buyers Guide",[12,20777,20778],{},"When using personalized marketing, don’t limit your imagination that only businesses can utilize this powerful marketing strategy. Blogs too can leverage this strategy to increase their website traffic and reader count.",[12,20780,20781,20782,20787],{},"An example here would be from Medical Alert Buyers Guide, whose blog topics are very niche and focus on ",[31,20783,20786],{"href":20784,"rel":20785},"https:\u002F\u002Fwww.medicalalertbuyersguide.org\u002F",[553],"elderly medical alert products",". This strategy makes the blog website a go-to site for medical alert systems since it made sure to write topics that people in the niche would like or are interested in.",[86,20789,20791],{"id":20790},"spotify","Spotify",[12,20793,20794],{},"Another great personalized marketing campaign is brought to us by Spotify. This campaign leverages data and users’ interest to create more support and love from them.",[12,20796,20797],{},"Wouldn’t it be amazing to get an email from your favorite artist? That’s exactly what Spotify did for their campaign. The email included a tour date that the user can look at and a call to action to buy the ticket at the end of the email.",[63,20799,4460],{"id":4459},[12,20801,20802],{},"It’s no secret that personalized marketing has worked wonders for businesses that have used it properly. If you haven’t incorporated it into your marketing processes, I highly suggest you do this in 2022. ",[12,20804,20805],{},"Besides increasing metrics, this marketing style is important to build an excellent customer experience and increase customer loyalty. It’s one of those strategies that strengthen the connection between the consumer and the business.",[12,20807,20808],{},"By following the steps above, you’re on your way to creating amazing and effective personalized marketing campaigns that your customers and prospects will surely love.",{"title":595,"searchDepth":596,"depth":596,"links":20810},[20811,20812,20813,20820,20825,20832,20839],{"id":20469,"depth":596,"text":20449},{"id":20490,"depth":596,"text":20491},{"id":20544,"depth":596,"text":20545,"children":20814},[20815,20816,20817,20818,20819],{"id":20551,"depth":601,"text":20552},{"id":20574,"depth":601,"text":20575},{"id":20587,"depth":601,"text":20588},{"id":20603,"depth":601,"text":20604},{"id":20613,"depth":601,"text":20614},{"id":20628,"depth":596,"text":20629,"children":20821},[20822,20823,20824],{"id":20635,"depth":601,"text":20636},{"id":20648,"depth":601,"text":20649},{"id":20655,"depth":601,"text":20656},{"id":20670,"depth":596,"text":20671,"children":20826},[20827,20828,20829,20830,20831],{"id":20677,"depth":601,"text":20678},{"id":20690,"depth":601,"text":20691},{"id":20697,"depth":601,"text":20698},{"id":20704,"depth":601,"text":20705},{"id":20711,"depth":601,"text":20712},{"id":20718,"depth":596,"text":20719,"children":20833},[20834,20835,20836,20837,20838],{"id":20722,"depth":601,"text":20723},{"id":20735,"depth":601,"text":20736},{"id":20745,"depth":601,"text":20746},{"id":20774,"depth":601,"text":20775},{"id":20790,"depth":601,"text":20791},{"id":4459,"depth":596,"text":4460},"2022-04-11","Learn what personalized marketing is, why it matters, and how businesses can use data to create more relevant campaigns.","https:\u002F\u002Fcdn.prod.website-files.com\u002F6620e04cc8e4839a48c29fbf\u002F66322b658c15c7c58dff915f_6234c28d5df3d536a45bea07_What%2520is%2520personalized%2520marketing.png","Woman with handwritten envelope and woman communicating with people all over the world",{},{"title":20449,"description":20841},"blog\u002Fwhat-is-personalized-marketing","Leveraging personalized marketing to forge stronger customer connections and improve engagement.","66322b658c15c7c58dff91ab","l0lwgjmZguXK2lEQexopacaLw2m7El--voPRAuKD-eA",{"id":20851,"title":20852,"blog_updated_date":7,"blog_updated_date_display":7,"body":20853,"category":15782,"date":21011,"date_display":7,"description":21012,"essential_reading":640,"extension":641,"image":21013,"image_alt":21014,"meta":21015,"name":7,"navigation":646,"path":21016,"pillar":7,"scheduled_publish_date":7,"seo":21017,"slug":21018,"status":652,"stem":21019,"summary":21020,"webflow_html_path":7,"webflow_item_id":21021,"__hash__":21022},"blog\u002Fblog\u002Fsuccessful-college-fundraising.md","Personalized marketing for college fundraising",{"type":9,"value":20854,"toc":21005},[20855,20872,20875,20878,20884,20890,20893,20902,20909,20912,20922,20925,20932,20938,20941,20944,20953,20956,20959,20965,20968,20971,20974,20980,20983,20986,20989,20996,20999],[12,20856,20857,20862,20863,20866,20867,769],{},[31,20858,20861],{"href":20859,"rel":20860},"https:\u002F\u002Fnonprofitssource.com\u002Fonline-giving-statistics\u002F",[553],"In 2016",", universities and colleges saw an increase in donations of ",[39,20864,20865],{},"almost $1 billion"," over the previous year. This steady growth has continued for four years now, and 2019 saw record heights in amounts raised. However, rather surprisingly, while the total contribution figures are on the rise, the number of ",[31,20868,20871],{"href":20869,"rel":20870},"https:\u002F\u002Fwww.insidehighered.com\u002Fnews\u002F2019\u002F06\u002F20\u002Fdonations-colleges-are-number-donors-down",[553],"individual donors is declining",[12,20873,20874],{},"This is an interesting development because it means that while fewer people are donating to educational institutes, those who do are willing to, give more generously, outlining a clear goal to those colleges who will be running charity campaigns over the next year. If the size of the donations is already at an all-time high, then the aim should be to simply encourage more to donate.",[12,20876,20877],{},"There are plenty of ways to encourage people to donate, whether they are members of the general public, alumni, or representatives of a larger corporation. Ultimately, it is how you reach out to these groups that determine the success of your campaign. Below are a few things to keep in mind when planning a fundraising campaign for your college.",[63,20879,20881],{"id":20880},"maintain-the-sense-of-community",[39,20882,20883],{},"Maintain the Sense of Community",[12,20885,20886,20887,769],{},"What gives colleges the edge over other non-profit organizations is that it promotes a direct feeling of inclusivity to its potential donors, particularly for alumni. What better place to donate to than to somewhere that you have spent four of your most formative years? This is a unique selling point that you need to fully embrace to make the most out of your charity campaign. After all, it’s the reason why ",[39,20888,20889],{},"alumni make up 25% of all individual donations",[12,20891,20892],{},"Alumni donations also serve a purpose besides the financial support. A college with which its students feel so connected, so pleased with their time there, is surely a college that recent or future high school graduates are going to want to attend. There’s no better endorsement than alumni donations.",[12,20894,20895,20896,20901],{},"Interestingly, the most prominent ",[31,20897,20900],{"href":20898,"rel":20899},"https:\u002F\u002Fwww.researchgate.net\u002Fpublication\u002F314441646_Factors_Influencing_Alumni_Donations",[553],"factors that influence alumni giving"," are perceptions of intellectual development over the course of study, and the forming of meaningful friendships during undergraduate years. In other words, how much students feel like they are getting from being at their college has major influences on whether or not they donate once they've graduated.",[12,20903,20904,20905,20908],{},"This is why it’s so important to ",[39,20906,20907],{},"keep things personal"," when asking for donations. Always relate it to the recipient, not the campaign itself. If they’re an alumnus, it's likely they will have fond memories of your college. Approach them like a friend who has been out of touch for too long. Ask how they are doing and wish them well.",[12,20910,20911],{},"Instead of sending an email, try sending a personalized handwritten letter. By sending something physical and deeply personal, you will elicit feelings of intimacy in your recipients, and by engaging more of their senses, the correspondence becomes much more of an experience than just a cold message asking for money.",[12,20913,20914,20918,20919],{},[31,20915,20917],{"href":18250,"rel":20916},[553],"Scribeless’"," personalized handwritten letters are almost always opened and have been proven to yield tremendous results. In the UK, the University of Bath used Scribeless' handwritten notes to engage alumni as part of a fundraising programme. After reaching out to their international alumni audience, the university saw a ",[39,20920,20921],{},"32x return on investment.",[12,20923,20924],{},"You should also employ this personal approach even when campaigning to corporations. This personal approach humanizes your cause and makes your college stand-out from the other charities. Remember, when you reach out to an organization, you’re reaching out to a person first and foremost.",[12,20926,20927,20928,20931],{},"They’ll want to see that you’ve taken the time to contact them directly, to feel like their contribution is so important to you that it is worth their own time to donate. And remember, ",[39,20929,20930],{},"9 out of 10 companies in the US offer a matching gift program",", so a donation from them could be worth twice as much!",[63,20933,20935],{"id":20934},"not-everything-needs-to-be-an-ask",[39,20936,20937],{},"Not Everything Needs to Be an Ask",[12,20939,20940],{},"The worst thing that you can do is contact someone, ask for money, and then vanish when it comes through. They're not going to want to donate again, and it will probably put them off donating to charities altogether! You need to make sure every step of the campaign is a positive experience for your contributors, and **not every correspondence needs to involve asking for money. **",[12,20942,20943],{},"If they’re an alumnus, you could send a personalized handwritten letter simply asking how they remember their years at college, or you could ask a representative of a larger organization how it feels donating with the matching gift program. For many, it could be a brand-new experience that bolsters their workplace satisfaction! No matter what you say, the purpose is to develop a longstanding relationship that doesn’t revolve around the giving and receiving of money.",[12,20945,20946,20947,20952],{},"With Scribeless’ ",[31,20948,20951],{"href":20949,"rel":20950},"https:\u002F\u002Fhelp.scribeless.co\u002Fen\u002Fcollections\u002F7720690-integrations",[553],"seamless integration",", you can set up a regular correspondence with your contributors, ranging from birthday cards, thank you notes, updates on the progress of your campaign, or even simple check-ins to ask how they’ve been getting on in their personal life! All of these are great techniques to boost your relationship and encourage further donations.",[12,20954,20955],{},"Sometimes you could even reach out to them in a way that directly benefits your cause without coming across as too charity-like. By sending personalized handwritten event invitations, you can bring this budding relationship to a whole new level.",[12,20957,20958],{},"Invite your donors to come to meet you and the team face to face and get a first-hand experience with what it is that they are supporting. Remember, colleges have that fantastic advantage of offering feelings of inclusion to their supporters. Make your generous benefactors feel like an active member of the community and part of the family.",[63,20960,20962],{"id":20961},"offer-multiple-ways-of-donating-but-be-specific",[39,20963,20964],{},"Offer Multiple Ways of Donating… But Be Specific",[12,20966,20967],{},"In order to attract the highest number of donors possible, you need to appeal to more than one audience. Sometimes a personal relationship just isn’t enough, and even though alumni are far more likely to donate than those with little to no connection to your college if the cause that your campaigning for doesn’t interest them personally, they are ultimately unlikely to offer a donation.",[12,20969,20970],{},"Let’s say that you’re looking to raise money to support your women’s football team as they play in tournaments across the country. This may seem like a great cause to those who had been involved with similar activities during their time at college, but it doesn’t necessarily appeal to those students who devoted their free time to their studies of aerospace engineering or dentistry. Present your potential donors with a variety of causes, from opportunities to sponsor scholarships to improving facilities around campus.",[12,20972,20973],{},"The most important thing, though, is to always be honest and up-front. Don’t just outline that their donations will be used for a number of causes. Be specific, people like to know exactly where their money is going. Like any other campaign, you need to make your CTA very clear. Highlight about five goals in your campaign and let your leads decide which of them they would most like to support.",[63,20975,20977],{"id":20976},"make-your-results-public",[39,20978,20979],{},"Make Your Results Public",[12,20981,20982],{},"As previously mentioned, it’s important to keep in contact with your generous contributors long after they have donated, and a great way to do this is by updating them on the progress of your campaign. Letting them know how helpful their donations have been in achieving your goals is a form of positive reinforcement and will encourage the contributor to donate again.",[12,20984,20985],{},"You can even pair this with a personalized handwritten thank you note! Showing your gratitude with a handwritten note reinforces that feeling of belonging that your alumni have with their alma mater. Think of all you have done for them in the past. They are going to be thrilled that they've managed to give something back, even if it's only a small donation.",[12,20987,20988],{},"Even if your supporters aren't former students, sending a personal thank you note with Scribeless will still lend a sense of intimacy to your relationship. Handwritten correspondence implies a closeness that the recipient will remember long into the future, making them feel appreciated and proud of their donation, encouraging them to donate again for your next campaign, and maybe even to give more.",[12,20990,20991,20992,20995],{},"To get the most from your college charity campaigns, you need to understand that it isn’t just a matter of sending a few quick emails. The best campaigns involve ",[39,20993,20994],{},"nurturing a deep and meaningful relationship with your benefactors"," in order to optimize their involvement with your college.",[12,20997,20998],{},"By using a personalized handwritten letter every step of the way, from the initial plea, through subsequent follow-ups and thank you’s, and back round to a further CTA, you turn what might appear as a something of regular expense to your donors, into an ongoing experience.",[12,21000,21001,21004],{},[31,21002,18265],{"href":18250,"rel":21003},[553]," to give Scribeless a try and find out how our personalized handwritten letters can help boost levels of engagement in your charity campaign.",{"title":595,"searchDepth":596,"depth":596,"links":21006},[21007,21008,21009,21010],{"id":20880,"depth":596,"text":20883},{"id":20934,"depth":596,"text":20937},{"id":20961,"depth":596,"text":20964},{"id":20976,"depth":596,"text":20979},"2022-03-28","Use personalized outreach to improve college fundraising, strengthen donor relationships, and increase campaign engagement.","https:\u002F\u002Fcdn.prod.website-files.com\u002F6620e04cc8e4839a48c29fbf\u002F66322b691380259f50e44c81_62334aadb2c427060badd1d8_607584af63ce5b71183199de_5ebea9f21bcc0b74250ce726_uni%25252520fund.png","University hats graphic",{},"\u002Fblog\u002Fsuccessful-college-fundraising",{"title":20852,"description":21012},"successful-college-fundraising","blog\u002Fsuccessful-college-fundraising","Advice for building a successful Shopify store and standing out in the eCommerce space.","66322b691380259f50e44ca5","rDRbOzSKevXbgnXeAmYOkuLQwadSzopfjycNjeKEwpM",{"id":21024,"title":21025,"blog_updated_date":7,"blog_updated_date_display":7,"body":21026,"category":6817,"date":21077,"date_display":7,"description":21078,"essential_reading":640,"extension":641,"image":21079,"image_alt":21080,"meta":21081,"name":7,"navigation":646,"path":21082,"pillar":7,"scheduled_publish_date":7,"seo":21083,"slug":21084,"status":652,"stem":21085,"summary":21086,"webflow_html_path":7,"webflow_item_id":21087,"__hash__":21088},"blog\u002Fblog\u002Fhandwritten-holiday-notes-nurture-business-relationships.md","Build better connections with customers",{"type":9,"value":21027,"toc":21072},[21028,21031,21037,21046,21052,21055,21061],[12,21029,21030],{},"The holiday season is right around the corner. Now is the last chance for your business to send holiday notes. And you absolutely should! Holiday cards, letters, and notes are a great way to show your customers and business partners that you care. They can make your lucky recipients feel appreciated and will show that you want those relationships to continue. Before running straight to the store to stock up on glittery cards depicting snow-covered fields and penguins in knitted hats though, you should take the time to properly plan the giving of your holiday notes. Sending lots of cards can be costly, and in the end, you’re going to want a return on your investment. Consider what you’re putting in when you send out holiday notes: time, resources, and you even have to pay for postage! Start your plan by looking at a list of customers and business partners to confirm just how many holiday notes you need to send and give yourself a budget. It’s a good idea to make note of your partner businesses’ holiday dates. You’re going to want to make sure your notes get to them before they close for their break. I’ve given a few other reasons you should send holiday notes this year, and also provided a few tips to remember to optimize the experience.",[63,21032,21034],{"id":21033},"why-you-should-send-handwritten-notes",[39,21035,21036],{},"Why You Should Send Handwritten Notes",[12,21038,21039,21040,21045],{},"We live in a digital world where almost all communications have become electronic. As the distance between us grows bigger, returning to the communication methods of the past like a handwritten note can help you stand out. ",[31,21041,21044],{"href":21042,"rel":21043},"https:\u002F\u002Fwww.smallbizgenius.net\u002Fby-the-numbers\u002Fdirect-mail-statistics\u002F",[553],"Studies show that 41% of Americans"," look forward to checking their mail each day and 59% say that they like receiving mail from brands that they enjoy about new products. If people get that excited about marketing, imagine how thrilled they’ll be when they receive something personal and meaningful.Your customers and business partners will be delighted to receive colorful, personally handwritten cards during the holiday season. More importantly, they’ll appreciate hearing from you! It’s also worth remembering that while sending notes and cards may not necessarily lead to immediate sales, the holiday season often coincides with budget planning for the new year. That’s why it’s a great idea to stand out and do something memorable so that business partners have you on their mind while looking at how best to spend their money.",[63,21047,21049],{"id":21048},"how-to-write-the-perfect-message",[39,21050,21051],{},"How to Write the Perfect Message",[12,21053,21054],{},"Once you’ve made your list of recipients, it’s time to come up with the message itself. It may be tempting to just throw in the typical “Seasons Greetings” and sign your name, but relationships are built on openness. You’re not trying to make a sale here, you’re trying to maintain and strengthen your relationships. Your message should be simple but genuine. You could let your customers and partners know that you are grateful for them and the impact that they’ve had in growing your business. Thank them for all they’ve done and wish them well in the coming year.Remember you are writing to people, not corporations. Don’t write just one general message to an entire workforce. If you have the contact details of a few individuals in a company, send a holiday note to each of them. These are the people you want to maintain relationships with. If you know them well enough, you can even tailor your notes to their specific beliefs. If they celebrate Christmas, send a Christmas card. From Kwanzaa to Hanukkah, if you have the information available, personalize each note to the recipient's preferred holiday.",[63,21056,21058],{"id":21057},"send-personalized-handwritten-notes-using-technology",[39,21059,21060],{},"Send Personalized Handwritten Notes Using Technology",[12,21062,21063,21064,21067,21068,21071],{},"Even though you can gain a lot from sending holiday notes this season, we’re not going to just ignore the large investment of time that it requires. Many companies attempt to ‘divide and conquer’ to deliver handwritten holiday notes, distributing their list of recipients evenly among a few employees. The problem with this method is that it can lead to many inconsistencies in your holiday notes and you run the risk of delivering a message of unacceptable quality.Another option is tasking a single employee with creating your handwritten notes, but because your recipient list could be in the hundreds or even thousands, it would be hard to imagine anyone volunteering themselves. Your employees might just be too busy, and if they’d undertaken the task a previous year, they’re likely to remember the weeks up subsequent wrist ache. Many companies fall back on producing notes with their office printers, but in doing so they lose all the personalization and genuine sentiment that is conveyed with a handwritten note. The result is a cold, impersonal message.Handwritten marketing services like ",[31,21065,17419],{"href":17766,"rel":21066},[553]," can help you send personalized notes to your loyal customers and hardworking business partners, no matter how many you are lucky to have. We have a selection of handwriting styles to suit you, and each note will be unique to its recipient. You can even input your own handwriting so we can send limitless handwritten notes penned in your own style. Our notes are highly customizable (they can even display your company logo) and we handle production and distribution.Our technology can help your business maintain strong business relationships without the need for you to invest the hours, or the extra money paying your employees overtime. Sending thousands of handwritten letters is now as easy as writing an email. Even better than that, the entire process can be automated so we can deliver all manner of handwritten notes (thank you notes, product recommendations, etc.) all year round! ",[31,21069,18265],{"href":18250,"rel":21070},[553]," to send personalized handwritten holiday notes.",{"title":595,"searchDepth":596,"depth":596,"links":21073},[21074,21075,21076],{"id":21033,"depth":596,"text":21036},{"id":21048,"depth":596,"text":21051},{"id":21057,"depth":596,"text":21060},"2022-02-28","Use handwritten holiday notes to strengthen business relationships with customers, prospects, partners, and key accounts.","https:\u002F\u002Fuploads-ssl.webflow.com\u002F6620e04cc8e4839a48c29fbf\u002F66322b6ac7f1e9e3131c5c39_62334a941997f5f43c92a5eb_607584a8b436d5795da35b0e_5ebe92ddcaa98e2a01facad6_689-scaled.jpeg","A person hand writing a letter with a pen",{},"\u002Fblog\u002Fhandwritten-holiday-notes-nurture-business-relationships",{"title":21025,"description":21078},"handwritten-holiday-notes-nurture-business-relationships","blog\u002Fhandwritten-holiday-notes-nurture-business-relationships","Best practices for building an effective mailing list to maximize direct mail marketing ROI.","66322b6ac7f1e9e3131c5c44","G0n1lOCMuz9eAVN5A0wZAaih9lqVGoQU5jHJ_F2XWlE",{"id":21090,"title":21091,"blog_updated_date":9334,"blog_updated_date_display":9335,"body":21092,"category":6817,"date":21672,"date_display":21673,"description":21674,"essential_reading":640,"extension":641,"image":21675,"image_alt":21676,"meta":21677,"name":9387,"navigation":646,"path":16489,"pillar":7253,"scheduled_publish_date":7,"seo":21678,"slug":21679,"status":652,"stem":21680,"summary":21681,"webflow_html_path":7,"webflow_item_id":21682,"__hash__":21683},"blog\u002Fblog\u002Fwrite-the-perfect-business-thank-you-note.md","Write The Perfect Business Thank You Note",{"type":9,"value":21093,"toc":21640},[21094,21098,21101,21104,21115,21118,21128,21130,21134,21137,21149,21152,21154,21158,21161,21164,21187,21190,21192,21196,21199,21203,21206,21210,21213,21218,21222,21225,21228,21239,21242,21256,21260,21263,21266,21277,21281,21284,21286,21290,21293,21302,21307,21313,21315,21319,21322,21325,21394,21397,21399,21403,21406,21409,21426,21428,21445,21448,21450,21454,21457,21460,21477,21480,21487,21489,21493,21496,21499,21513,21520,21522,21524,21528,21531,21535,21538,21542,21545,21549,21552,21556,21559,21561,21563,21565,21568,21570,21573,21577,21580,21584,21587,21591,21597,21599,21601,21604,21607,21624,21630,21632],[63,21095,21097],{"id":21096},"introduction-the-note-only-works-if-it-sounds-specific","Introduction: the note only works if it sounds specific",[12,21099,21100],{},"A business thank you note is easy to write badly.",[12,21102,21103],{},"Most teams default to:",[43,21105,21106,21109,21112],{},[46,21107,21108],{},"\"Thanks for your time.\"",[46,21110,21111],{},"\"We appreciate your partnership.\"",[46,21113,21114],{},"\"Looking forward to staying in touch.\"",[12,21116,21117],{},"Those lines are polite, but they are also forgettable. In business, the thank you note has a job: make a customer, client, prospect, partner, or champion feel that the relationship is seen and worth continuing.",[12,21119,21120,21121,21124,21125,769],{},"This guide focuses on ",[39,21122,21123],{},"how to write"," the note: structure, tone, timing, personalization, and mistakes to avoid. If you mainly need copy-and-paste examples, use the companion template hub: ",[31,21126,10054],{"href":5864,"rel":21127},[553],[959,21129],{},[63,21131,21133],{"id":21132},"use-this-guide-if-you-need-the-process-not-just-templates","Use this guide if you need the process, not just templates",[12,21135,21136],{},"This page is the how-to companion to the template library.",[43,21138,21139,21142],{},[46,21140,21141],{},"Use this guide to decide what to say, how long the note should be, what tone to use, and how to avoid generic or awkward wording.",[46,21143,8879,21144,21148],{},[31,21145,21147],{"href":5864,"rel":21146},[553],"template hub"," when you want copy-ready examples for prospects, customers, clients, referrals, renewals, partners, or eCommerce retention.",[12,21150,21151],{},"That split matters: the best thank you note still needs to feel specific, even when it starts from a template.",[959,21153],{},[63,21155,21157],{"id":21156},"when-a-business-thank-you-note-is-worth-sending","When a business thank you note is worth sending",[12,21159,21160],{},"Do not send a thank you note just because your CRM says a contact is due for a touchpoint. Send one when there is a real business moment to acknowledge.",[12,21162,21163],{},"High-impact business moments include:",[43,21165,21166,21169,21172,21175,21178,21181,21184],{},[46,21167,21168],{},"a prospect gives thoughtful time in discovery or a demo",[46,21170,21171],{},"a champion introduces you to another stakeholder",[46,21173,21174],{},"a customer reaches onboarding, go-live, or first value",[46,21176,21177],{},"an eCommerce customer repeats, subscribes, reviews, or refers",[46,21179,21180],{},"an executive sponsor renews, expands, or advocates internally",[46,21182,21183],{},"a partner supports a referral, integration launch, or joint deal",[46,21185,21186],{},"an event conversation deserves a warmer follow-up than another email",[12,21188,21189],{},"The more concrete the moment, the easier the note is to write.",[959,21191],{},[63,21193,21195],{"id":21194},"the-5-part-structure","The 5-part structure",[12,21197,21198],{},"Keep the note short. Four to six sentences is enough for most business thank you notes.",[86,21200,21202],{"id":21201},"_1-greeting","1) Greeting",[12,21204,21205],{},"Use the person's name. Avoid over-formal openings unless your market expects them.",[86,21207,21209],{"id":21208},"_2-the-actual-thanks","2) The actual thanks",[12,21211,21212],{},"Name the moment clearly:",[5381,21214,21215],{},[12,21216,21217],{},"Thanks again for making time to walk through your renewal priorities this week.",[86,21219,21221],{"id":21220},"_3-one-specific-detail","3) One specific detail",[12,21223,21224],{},"This is the line that separates a human note from a mail merge.",[12,21226,21227],{},"Good details sound like:",[43,21229,21230,21233,21236],{},[46,21231,21232],{},"\"Your point about reducing manual follow-up before Q3 was useful context.\"",[46,21234,21235],{},"\"I appreciated how clearly you framed the rollout risk for your regional teams.\"",[46,21237,21238],{},"\"The intro to Maya helped us understand what procurement needs before the next step.\"",[12,21240,21241],{},"Avoid details that feel like surveillance:",[43,21243,21244,21247,21250,21253],{},[46,21245,21246],{},"page views",[46,21248,21249],{},"email tracking",[46,21251,21252],{},"private CRM notes",[46,21254,21255],{},"personal information unrelated to the business relationship",[86,21257,21259],{"id":21258},"_4-a-useful-next-step","4) A useful next step",[12,21261,21262],{},"The next step should feel helpful, not like a disguised pitch.",[12,21264,21265],{},"Examples:",[43,21267,21268,21271,21274],{},[46,21269,21270],{},"\"I will send the rollout checklist we discussed.\"",[46,21272,21273],{},"\"I will share the one-page plan before Friday.\"",[46,21275,21276],{},"\"I will keep you posted on how the partner intro develops.\"",[86,21278,21280],{"id":21279},"_5-simple-sign-off","5) Simple sign-off",[12,21282,21283],{},"Use the sender's real name. For senior relationships, a founder, account lead, customer success manager, or executive sponsor often lands better than a generic brand signature.",[959,21285],{},[63,21287,21289],{"id":21288},"a-business-thank-you-note-example","A business thank you note example",[12,21291,21292],{},"Here is the structure in one short note:",[5381,21294,21295,21297,21300],{},[12,21296,8969],{},[12,21298,21299],{},"Thanks again for making time to talk through {{initiative}} this week.\nI appreciated your point about {{specific_detail}} because it changes how we should think about {{priority}}.\nI will send the short plan we discussed so your team can review the next step.\nAppreciate the conversation and looking forward to {{next_step}}.",[12,21301,17911],{},[12,21303,21304],{},[58,21305],{"alt":21306,"src":9583},"Four-sentence business thank you note example",[12,21308,21309,21310,769],{},"For more scenario-specific examples, including prospect, customer, renewal, eCommerce retention, referral, and partner messages, see the full template library: ",[31,21311,10054],{"href":5864,"rel":21312},[553],[959,21314],{},[63,21316,21318],{"id":21317},"how-to-personalize-without-overdoing-it","How to personalize without overdoing it",[12,21320,21321],{},"The best personalization is usually one line.",[12,21323,21324],{},"Use this filter:",[10207,21326,21327,21339],{},[10210,21328,21329],{},[10213,21330,21331,21334,21337],{},[10216,21332,21333],{},"Personalization type",[10216,21335,21336],{},"Use it?",[10216,21338,10408],{},[10229,21340,21341,21352,21362,21372,21383],{},[10213,21342,21343,21346,21349],{},[10234,21344,21345],{},"Something they said in a meeting",[10234,21347,21348],{},"Yes",[10234,21350,21351],{},"Relevant and earned",[10213,21353,21354,21357,21359],{},[10234,21355,21356],{},"A milestone they shared publicly",[10234,21358,21348],{},[10234,21360,21361],{},"Natural business context",[10213,21363,21364,21367,21369],{},[10234,21365,21366],{},"A company initiative from the conversation",[10234,21368,21348],{},[10234,21370,21371],{},"Shows listening",[10213,21373,21374,21377,21380],{},[10234,21375,21376],{},"Website visits or email opens",[10234,21378,21379],{},"No",[10234,21381,21382],{},"Feels invasive",[10213,21384,21385,21388,21391],{},[10234,21386,21387],{},"Personal life details",[10234,21389,21390],{},"Usually no",[10234,21392,21393],{},"Often outside the business relationship",[12,21395,21396],{},"If the line would feel strange read aloud in a meeting, do not put it in the note.",[959,21398],{},[63,21400,21402],{"id":21401},"tone-warm-specific-and-commercially-restrained","Tone: warm, specific, and commercially restrained",[12,21404,21405],{},"A good business thank you note should feel like relationship-building, not a miniature sales page.",[12,21407,21408],{},"Use:",[43,21410,21411,21414,21417,21420,21423],{},[46,21412,21413],{},"plain language",[46,21415,21416],{},"short sentences",[46,21418,21419],{},"one concrete detail",[46,21421,21422],{},"one useful next step",[46,21424,21425],{},"a real sender",[12,21427,5332],{},[43,21429,21430,21433,21436,21439,21442],{},[46,21431,21432],{},"exaggerated praise",[46,21434,21435],{},"multiple calls to action",[46,21437,21438],{},"pressure disguised as gratitude",[46,21440,21441],{},"generic \"valued customer\" language",[46,21443,21444],{},"non-business occasions that do not fit the relationship",[12,21446,21447],{},"The goal is not to perform emotion. The goal is to acknowledge a real contribution and make the next interaction easier.",[959,21449],{},[63,21451,21453],{"id":21452},"email-vs-handwritten-note","Email vs handwritten note",[12,21455,21456],{},"Use email when speed matters or when the next step is operational.",[12,21458,21459],{},"Use handwritten mail when the relationship moment deserves more attention:",[43,21461,21462,21465,21468,21471,21474],{},[46,21463,21464],{},"high-value prospect meetings",[46,21466,21467],{},"executive buyer conversations",[46,21469,21470],{},"customer renewal or expansion milestones",[46,21472,21473],{},"partner referrals",[46,21475,21476],{},"stalled opportunities where trust matters more than another sequence email",[12,21478,21479],{},"Many teams use both: email for immediate follow-up, then a handwritten note for the relationship layer.",[12,21481,21482,21483,769],{},"If you are building a broader sales or customer follow-up cadence, see: ",[31,21484,21486],{"href":4112,"rel":21485},[553],"Direct Mail for Sales Outreach: A B2B Guide",[959,21488],{},[63,21490,21492],{"id":21491},"how-to-scale-thank-you-notes-without-making-them-generic","How to scale thank you notes without making them generic",[12,21494,21495],{},"Scaling does not mean every sentence needs to be unique. It means the right parts are fixed and the right parts are personalized.",[12,21497,21498],{},"Use a simple operating model:",[3565,21500,21501,21504,21507,21510],{},[46,21502,21503],{},"Standardize the trigger: discovery completed, renewal signed, referral made, milestone reached.",[46,21505,21506],{},"Standardize the base message: greeting, thanks, useful next step, sign-off.",[46,21508,21509],{},"Personalize one line: the moment, detail, or outcome that proves the note is specific.",[46,21511,21512],{},"Track the send in the CRM: contact, account, trigger, date, sender, and follow-up outcome.",[12,21514,21515,21516,769],{},"For CRM-triggered direct mail workflows, see: ",[31,21517,21519],{"href":11378,"rel":21518},[553],"CRM-Triggered Direct Mail: HubSpot, Salesforce, and B2B Automation",[959,21521],{},[63,21523,8125],{"id":8124},[86,21525,21527],{"id":21526},"writing-too-much","Writing too much",[12,21529,21530],{},"Long notes usually become self-focused. Keep the message tight.",[86,21532,21534],{"id":21533},"making-it-about-the-sender","Making it about the sender",[12,21536,21537],{},"\"We are excited to announce...\" is not a thank you note. Lead with the recipient's action or contribution.",[86,21539,21541],{"id":21540},"asking-for-too-much","Asking for too much",[12,21543,21544],{},"One light next step is fine. A list of asks turns gratitude into a sales sequence.",[86,21546,21548],{"id":21547},"using-fake-specificity","Using fake specificity",[12,21550,21551],{},"\"I loved our conversation\" is still generic. Name the topic, blocker, stakeholder, or milestone.",[86,21553,21555],{"id":21554},"sending-every-contact-the-same-note","Sending every contact the same note",[12,21557,21558],{},"Templates are useful. Generic notes are not. Add one business-specific line before sending.",[959,21560],{},[63,21562,9940],{"id":9939},[86,21564,9944],{"id":9943},[12,21566,21567],{},"It should thank the recipient for a specific business moment, mention one detail that proves the note is personal, and include a useful next step only if it helps the relationship move forward.",[86,21569,9957],{"id":9956},[12,21571,21572],{},"Four to six sentences is usually enough. If the note needs more than one paragraph, it may be trying to do too much.",[86,21574,21576],{"id":21575},"should-i-send-a-different-note-to-a-customer-client-and-prospect","Should I send a different note to a customer, client, and prospect?",[12,21578,21579],{},"Yes. A customer or client note should reinforce trust, loyalty, outcomes, or retention. A prospect note should acknowledge their time, reflect a specific business priority, and make the next step easy.",[86,21581,21583],{"id":21582},"is-a-handwritten-thank-you-note-better-than-email","Is a handwritten thank you note better than email?",[12,21585,21586],{},"Not always. Email is better for speed. Handwritten mail is better when attention, trust, and relationship depth matter, especially with customers, clients, executives, partners, and high-value prospects.",[86,21588,21590],{"id":21589},"where-can-i-find-business-thank-you-note-examples","Where can I find business thank you note examples?",[12,21592,21593,21594,769],{},"Use the template hub for copy-ready examples: ",[31,21595,10054],{"href":5864,"rel":21596},[553],[959,21598],{},[63,21600,4460],{"id":4459},[12,21602,21603],{},"The perfect business thank you note is not elaborate. It is timely, specific, and respectful of the relationship.",[12,21605,21606],{},"Use the 5-part structure:",[43,21608,21609,21612,21615,21618,21621],{},[46,21610,21611],{},"greeting",[46,21613,21614],{},"thanks for the moment",[46,21616,21617],{},"one specific detail",[46,21619,21620],{},"useful next step",[46,21622,21623],{},"real sign-off",[12,21625,21626,21627,769],{},"If you need templates for common business scenarios, start here: ",[31,21628,10054],{"href":5864,"rel":21629},[553],[959,21631],{},[12,21633,21634,548,21637],{},[39,21635,21636],{},"Want to send personalized business thank you notes at scale?",[31,21638,4491],{"href":558,"rel":21639},[553],{"title":595,"searchDepth":596,"depth":596,"links":21641},[21642,21643,21644,21645,21652,21653,21654,21655,21656,21657,21664,21671],{"id":21096,"depth":596,"text":21097},{"id":21132,"depth":596,"text":21133},{"id":21156,"depth":596,"text":21157},{"id":21194,"depth":596,"text":21195,"children":21646},[21647,21648,21649,21650,21651],{"id":21201,"depth":601,"text":21202},{"id":21208,"depth":601,"text":21209},{"id":21220,"depth":601,"text":21221},{"id":21258,"depth":601,"text":21259},{"id":21279,"depth":601,"text":21280},{"id":21288,"depth":596,"text":21289},{"id":21317,"depth":596,"text":21318},{"id":21401,"depth":596,"text":21402},{"id":21452,"depth":596,"text":21453},{"id":21491,"depth":596,"text":21492},{"id":8124,"depth":596,"text":8125,"children":21658},[21659,21660,21661,21662,21663],{"id":21526,"depth":601,"text":21527},{"id":21533,"depth":601,"text":21534},{"id":21540,"depth":601,"text":21541},{"id":21547,"depth":601,"text":21548},{"id":21554,"depth":601,"text":21555},{"id":9939,"depth":596,"text":9940,"children":21665},[21666,21667,21668,21669,21670],{"id":9943,"depth":601,"text":9944},{"id":9956,"depth":601,"text":9957},{"id":21575,"depth":601,"text":21576},{"id":21582,"depth":601,"text":21583},{"id":21589,"depth":601,"text":21590},{"id":4459,"depth":596,"text":4460},"2022-01-10","01.10.2022","Write better business thank you notes with practical structure, examples, timing guidance, and tone for professional relationships.","https:\u002F\u002Fuploads-ssl.webflow.com\u002F6620e04cc8e4839a48c29fbf\u002F66322b6c63b4958cb7a5ff7f_62334abb48c5fd7cc971cede_607584b6b436d5b27ca35b16_5ebeab2bfbf2b786c1f0532a_thanks%25252520for%25252520the%25252520business.jpeg","A handwritten business thank you note for a client",{},{"description":21674},"write-the-perfect-business-thank-you-note","blog\u002Fwrite-the-perfect-business-thank-you-note","Learn how to write a short, specific business thank you note for clients, customers, prospects, and partners using a simple 5-part structure.","66322b6c63b4958cb7a5ffaf","5xtGYXK8VDdhUMBzxcywCRuntUiYgvvEHZ0ILzoPkcs",{"id":21685,"title":21686,"blog_updated_date":7,"blog_updated_date_display":7,"body":21687,"category":6817,"date":21746,"date_display":7,"description":21747,"essential_reading":640,"extension":641,"image":21748,"image_alt":21749,"meta":21750,"name":7,"navigation":646,"path":21751,"pillar":7,"scheduled_publish_date":7,"seo":21752,"slug":21753,"status":652,"stem":21754,"summary":21755,"webflow_html_path":7,"webflow_item_id":21756,"__hash__":21757},"blog\u002Fblog\u002Foffer-discounts-in-direct-mail-marketing.md","Discounts and direct mail marketing",{"type":9,"value":21688,"toc":21740},[21689,21698,21702,21711,21715,21718,21722,21725,21729,21732],[12,21690,21691,21692,21697],{},"I know that the words 'direct mail marketing' and ‘discount’ won’t immediately fill your typical professional with confidence. Particularly when they're put together. Why would it? The whole point of business is to make money, not give it away.But, because you’ve already chosen to use direct mail marketing, I assume that you’re aware that you’ve got to spend money to make money.The average American receives 0.007 direct mail items a day, compared to an average of ",[31,21693,21696],{"href":21694,"rel":21695},"https:\u002F\u002Fbusinessadvice.co.uk\u002Fbusiness-development\u002Fsales-marketing\u002Fwhy-direct-mail-is-once-again-becoming-useful-for-small-business\u002F",[553],"126 emails received each day",". You might take this as an excuse to not try very hard. Why bother trying to stand out when your letter could be the only mail that day?This is the wrong perspective to have. Instead, you should use this opportunity to really wow your customer or client. Going the extra mile to deliver a memorable, engaging experience can do wonders for your business.",[63,21699,21701],{"id":21700},"discounts-generate-loyalty","Discounts Generate Loyalty",[12,21703,21704,21705,21710],{},"One of the reasons direct mail is so successful is because it is unexpected. You can double down on this element of surprise by offering a discount code as part of your direct mail marketing campaign.Customers would be delighted to open up a personalized letter to find a price reduction on one of their favorite brands. This sort of positive experience is what encourages repeat business and builds brand loyalty in your customers.In fact, 68% of customers said that they would ",[31,21706,21709],{"href":21707,"rel":21708},"https:\u002F\u002Fwww.readycloud.com\u002Finfo\u002Finstant-discounts-promo-code-and-digital-coupon-statistics-for-2018",[553],"become more loyal"," to a company if they were offered a discounted price on a product.",[63,21712,21714],{"id":21713},"exclusivity-isnt-always-your-enemy","Exclusivity Isn't Always Your Enemy",[12,21716,21717],{},"It can be tempting to limit the number of discounts sent out in order to keep costs low. Luckily, this can pay off in more than one way!Limiting your direct mail discounts to only your most loyal customers can increase customer engagement levels by making the experience much more exclusive and personalized.The customers will feel rewarded for their long-time loyalty, and it works as an incentive for less frequent buyers to spend more in hopes of attaining this loyal customer status.",[63,21719,21721],{"id":21720},"going-the-whole-nine-yards","Going the Whole Nine Yards",[12,21723,21724],{},"Customers are unlikely to say no to a discounted price, but they'd be downright crazy to say no to a completely free gift.This tactic can be a bit of a gamble, but including a coupon for a free product in your direct mail marketing, or even just a trial, is a great way to build interest and almost guarantee customer engagement.",[63,21726,21728],{"id":21727},"keep-it-personal","Keep It Personal",[12,21730,21731],{},"No matter what kind of price reduction you choose to include in your direct mail marketing, the key is to keep it personal.",[12,21733,21734,21735,21739],{},"Tailoring your direct mail to each recipient transforms an ordinary piece of mail into a customer experience. The discount code that they receive won't feel like a marketing tactic if it is included in a personalized handwritten note. It will feel like a reward.Choosing handwritten is the best way to evolve your direct mail marketing and optimize the effectiveness of your campaign. In fact, handwritten marketing has achieved as much as a ",[31,21736,21738],{"href":18145,"rel":21737},[553],"420% increase in engagement rates over traditional direct mail marketing",". If you want to make the most of your time physically in your customer's hands, consider including discount codes as part of your direct mail marketing. Direct mail grabs the attention, but rewards and personalization keep hold of it in the long term.Get in touch with Scribeless to find out how we can take your direct mail marketing to the next level with personalised handwritten notes.",{"title":595,"searchDepth":596,"depth":596,"links":21741},[21742,21743,21744,21745],{"id":21700,"depth":596,"text":21701},{"id":21713,"depth":596,"text":21714},{"id":21720,"depth":596,"text":21721},{"id":21727,"depth":596,"text":21728},"2021-12-27","Learn when discounts work in direct mail marketing and how to structure offers without weakening your brand or margins.","https:\u002F\u002Fuploads-ssl.webflow.com\u002F6620e04cc8e4839a48c29fbf\u002F66322b6b479383a9be46e5e0_62334aa8e9742fbff0217055_607584a2cf5d824c7c5a5710_5ebe92e63f42244fd2297660_3024083-scaled.jpeg","A person being handed a gift",{},"\u002Fblog\u002Foffer-discounts-in-direct-mail-marketing",{"title":21686,"description":21747},"offer-discounts-in-direct-mail-marketing","blog\u002Foffer-discounts-in-direct-mail-marketing","How private schools can utilize handwritten marketing to boost enrollment and engagement.","66322b6b479383a9be46e5e4","Yew8jdYaHTci-KFp2LQgPjDM_eRzHjnujdAOb2jtS1c",{"id":21759,"title":21760,"blog_updated_date":7,"blog_updated_date_display":7,"body":21761,"category":17731,"date":22176,"date_display":7,"description":22177,"essential_reading":640,"extension":641,"image":22178,"image_alt":22179,"meta":22180,"name":7,"navigation":646,"path":22181,"pillar":7,"scheduled_publish_date":7,"seo":22182,"slug":22183,"status":652,"stem":22184,"summary":22185,"webflow_html_path":7,"webflow_item_id":22186,"__hash__":22187},"blog\u002Fblog\u002Fecommerce-holiday-season-tips.md","Ecommerce holiday season tips 2021",{"type":9,"value":21762,"toc":22142},[21763,21766,21769,21772,21776,21780,21784,21788,21792,21796,21799,21802,21805,21809,21812,21815,21818,21821,21829,21833,21836,21839,21842,21845,21848,21860,21864,21867,21870,21873,21876,21879,21882,21886,21889,21898,21901,21905,21908,21911,21914,21917,21920,21923,21926,21935,21939,21942,21945,21949,21952,21955,21958,21961,21964,21967,21970,21978,21982,21985,21988,21991,21995,21998,22001,22006,22009,22013,22016,22021,22024,22028,22031,22034,22037,22040,22044,22047,22050,22054,22057,22060,22062,22065,22068,22072,22075,22081,22085,22088,22091,22094,22097,22101,22104,22108,22111,22114,22118,22121,22124,22127,22131,22134,22136,22139],[12,21764,21765],{},"Before we can prepare to enjoy the holiday season, businesses have to prepare for the oncoming storm. In the last couple of years, the retail world has changed dramatically. With the eCommerce boom and the effects of Covid still being felt, brick and mortar sales are down and retailers have had to adapt their stores for an increasingly digital age.  ",[12,21767,21768],{},"Shopping preferences have evolved and customers are under pressure to buy more for less. There’s also more hectic days in the calendar that ever before, like Black Friday and Cyber Monday, which means eCommerce stores have to be more prepared than ever to cope with the demands of the season.",[12,21770,21771],{},"This covers all areas of your business: customer service and support, marketing logistics, you name it. Everything will be under strain at this time of year due to the sheer amount of traffic coming your way. Thankfully, we've prepared a guide to help you navigate the difficulties this holiday season!",[63,21773,21775],{"id":21774},"contents","Contents:",[8996,21777,21779],{"id":21778},"optimise-your-holiday-marketing","- Optimise your holiday marketing",[8996,21781,21783],{"id":21782},"bulletproof-your-website","- Bulletproof your website",[8996,21785,21787],{"id":21786},"encourage-return-visitors","- Encourage return visitors",[8996,21789,21791],{"id":21790},"sort-out-your-logistics","- Sort out your logistics",[8996,21793,21795],{"id":21794},"invest-in-customer-service-and-support","- Invest in customer service and support",[63,21797,21798],{"id":21778},"Optimise your holiday marketing",[12,21800,21801],{},"Innovation can be the difference between stores that sink and swim in this difficult period, and that's why it’s so crucial that before important periods for your business hit, like Black Friday and Christmas, every aspect of business operation is prepared.",[12,21803,21804],{},"The holiday season is the perfect time to strengthen your marketing efforts. Make sure you have a solid strategy in place, so you can budget accurately and have all the right teams in place to execute any holiday campaigns planned! Here are some holiday eCommerce tips to make sure your strategy is a winner this holiday season.",[86,21806,21808],{"id":21807},"plan-ahead-of-time","Plan ahead of time",[12,21810,21811],{},"Planning is often the root of your marketing efforts for the holiday season. It can feel ludicrous, and no-one wants to be thinking about Christmas when they're lying in the Summer sun, but the more time and effort goes into it the more effectively you can prepare for the season. It may sound dramatic, but it's true - the longer you give yourselves to prepare, the better equipped you are to do well.",[12,21813,21814],{},"Take this blog, for example - we've been working on this throughout September, and even we're worried about not ranking well enough in time for the Christmas boom! Sharing relevant content can really boost your organic traffic, and when trying to build your online presence and rank well for your target keywords, it's really important to get in ahead of time.",[12,21816,21817],{},"Whether it's Semrush, Moz or whichever service you prefer, carry out an SEO audit and see where you're lacking and what keywords you can improve on early doors. The longer content is up for, the better chance it has to rank well, so start sewing those keywords early so your relevant content is ranking highly in Google search terms by the time the consumer starts searching.",[12,21819,21820],{},"The same is true of any newsletters, email marketing, offers and discounts you're sending out to your customers. While this stuff obviously will head straight to a customer's inbox and doesn't need as much time to permeate as SEO-driven content does, it's worth noting that people spread their purchases out throughout the year, so sharing your holiday season deals in December is massively undercutting your potential impact.",[12,21822,21823,21824,21828],{},"This also gives you time to come up with some creative campaigns that require a little more imagination! Here are a few ",[31,21825,21827],{"href":17941,"rel":21826},[553],"creative marketing ideas"," we've studied before - if you start putting your heads together in good time, you're increasing your chance of coming up with something more clever and more impactful!",[86,21830,21832],{"id":21831},"optimize-your-ads-and-get-customers-onsite","Optimize your ads and get customers onsite",[12,21834,21835],{},"Organic traffic is a valuable asset, but as we've touched on, content marketing is a slow-burner.  Paid advertising can help you make your brand stand out in an overpopulated market and gets results much more quickly.",[12,21837,21838],{},"Depending on your offering, you may want to target your ads to different areas, but ads on socials tend to do pretty well. Facebook and Instagram are heavy hitters, but it's also important to consider new players such as TikTok, who may not have been in the conversation this time a year ago but are now a staple of people's daily routine, and ads there are bound to generate some buzz.",[12,21840,21841],{},"You can push clicks towards a tailored landing page for your holiday season deals, and this can do most of the talking for you. A powerful ad grabs attention, gives all the important details and makes people want to click on it to find more. If you start early enough, it could be worth A\u002FB testing different wording and imagery, or trying out different sites as mentioned above.",[12,21843,21844],{},"Having ads pointing towards one unified landing page, whether that be a homepage or one created specifically for the holiday season, is a great way to streamline your traffic into one hyper-optimized space. Over the years, brands will have different things to offer, and their strategies may change over that time. This can cause your sitemap to become cluttered with outdated or irrelevant material. Using 301 redirects to send all traffic to those old pages to an evergreen URL that can be updated year on year with new holiday content and landing pages is a great way to ensure all of your traffic is going to the right place and everyone is seeing relevant and up to date information.",[12,21846,21847],{},"Again, to use this blog as an example - the slug is 'ecommerce-holiday-season-tips.' We can update this page again and again, with the year only being in the title of the blog itself, ensuring we can update and change our guide each year to ensure relevancy without creating entirely new pages onsite. The same strategy can be easily applied to any seasonal landing pages you employ.",[12,21849,21850,21851,21853,21854,21859],{},"PPC (pay-per-click) ads will garner attention more quickly, but that doesn't mean that planning ahead won't help; it will enable you to make more informed decisions about copy, and where your ads go to. As per Velocity,** ",[39,21852,31],{}," **",[31,21855,21858],{"href":21856,"rel":21857},"https:\u002F\u002Fvelocityppc.com\u002Fdallas-ppc-agency\u002F",[553],"PPC agency based in Dallas",", carefully timed holiday ad campaigns can significantly improve your brand’s visibility and conversion rates by strategically targeting key shopping times. More research and data will means the ads you launch around the festive season will be as effective and engaging as possible!",[86,21861,21863],{"id":21862},"dont-limit-your-audience","Don't limit your audience",[12,21865,21866],{},"It can be hard to resist the temptation to cover your site in tinsel and baubles, with a big Christmas countdown and festive gift wrapping options. And this is all great! But it's worth remembering that there are a ton of existing and potential customers out there who won't celebrate Christmas, and may be celebrating other holidays around the same time of year.",[12,21868,21869],{},"Try broadening your offering slightly - add some more neutral gift-wrap options and cards, as well as stuff targeted at other holidays. It won't apply to everyone but some customers will be touched that you've thought of them if they see an option to include a Hannukah-themed gift wrap or card, or just a 'Seasons' Greetings' option for those who don't celebrate anything specific but still want to get in on the gift-giving action.",[12,21871,21872],{},"This seems like a really small touch, but stuff like this really matters to some people, and it will help specific sections of your customer-base feel seen, and they'll remember that positive experience and share it with their loved ones.",[63,21874,21875],{"id":21782},"Bulletproof your website",[12,21877,21878],{},"The eCommerce season is approaching fast. Before Michael Buble has even started defrosting, eCommerce store owners are scrambling to get their websites ready for a deluge of traffic from potential customers looking to buy gifts.",[12,21880,21881],{},"But how does your store keep up with the festive frenzy? In this section, we will look at how to prepare for the high traffic volumes, improving the speed of your store, making it work for all devices, and ensuring that it can be easily navigated for different types of customers.",[86,21883,21885],{"id":21884},"load-testing-high-traffic-volumes","Load testing high traffic volumes",[12,21887,21888],{},"Load testing helps you to see how your eCommerce site will behave at high loads. You can simulate how high traffic volumes will impact the loading times of your product and checkout pages, and identify bottlenecks to performance before you miss out on any Christmas Custom.",[12,21890,21891,21892,21897],{},"For stores built on major eCommerce platforms such as Shopify, then you shouldn't need to conduct load tests. Shopify regularly models how stores would cope with \"sales events\" such as Black Friday, Cyber Monday, and just before Christmas. Check out this blog post that dives into the ",[31,21893,21896],{"href":21894,"rel":21895},"https:\u002F\u002Fshopify.engineering\u002Fperformance-testing-shopify",[553],"technical side of their performance tests",".  ",[12,21899,21900],{},"If you have built your own eCommerce store then we recommend creating your own tests or using one of the many tools available online. These will verify the loads that your store can cope with, and conduct test to find the upper limit on performance.",[86,21902,21904],{"id":21903},"website-speed","Website speed",[12,21906,21907],{},"We've all heard the idiom \"slow and steady wins the race,\" but if you want to convert eCommerce traffic, you're better off being a hare than the tortoise.",[12,21909,21910],{},"Users expect pages to load near instantly, and so does Google. Sluggish pages have a higher bounce rate, because impatient users won't wait for content to load. If you don't show them the content, they won't convert at all. This has the knock on effect of decreased traffic and missed conversions.",[12,21912,21913],{},"One of the easiest ways to improve loading times is to reduce the amount of content that needs to be loaded. This could be reducing the number of images on a single page, compressing images so that less data is required to render the page, and removing unwanted scripts that run in the background.",[12,21915,21916],{},"We run into this regularly with our Shopify customers. The average Shopify store has X apps downloaded. How many of these stores use them all? Many apps load scripts on your site in order to work, so even if you're not using the app all of the time, they will slow everything down unless they're deleted.  If you are a Shopify merchant, it is very important that you delete apps that you don't use.",[12,21918,21919],{},"If you've built a custom store, we suggest using a tool like PageSpeed Insights. Google built this to help store owners understand how their page loads, and what takes the longest.",[12,21921,21922],{},"If I enter the url of our most recent blog, a score out of 100 is provided based on the loading time performance.",[12,21924,21925],{},"We usually compress all of our images before they're uploaded, but Google identified one 2.2mb image that must have slipped through.",[12,21927,21928,21929,21934],{},"By reducing the image size and changing the format we ended up with a 50kb file. ",[31,21930,21933],{"href":21931,"rel":21932},"https:\u002F\u002Fdevelopers.google.com\u002Fspeed\u002Fwebp",[553],"WebP"," is a modern file format that is designed specifically for the web. Because of the compression it is far more suitable for your product images.",[86,21936,21938],{"id":21937},"mobile-functionality","Mobile functionality",[12,21940,21941],{},"Your online store needs to look fantastic on every type of device. Most eCommerce themes are designed and built on big screens, with mobile responsiveness often more of an afterthought.",[12,21943,21944],{},"Reducing page loading times is especially important for mobile devices, as often the internet connection is not as strong as when on desktop. A mobile design frequently restricts navigational capabilities too; you may not be able to include all of the tabs and pages that exist on your site's desktop version, so make sure the essentials are all accessible to avoid frustrating your customers.",[86,21946,21948],{"id":21947},"navigation","Navigation",[12,21950,21951],{},"One of the most important aspects to think about ahead of time is your navigation; you want to make sure that it helps users around your site with ease and maximise your conversion rates. If you sell lots of gifts we suggest looking at your store navigation, to make it easy for customers to find the perfect gift.",[12,21953,21954],{},"One way of doing this is including a banner across the top of the screen. Often reserved for information about free shipping, this is valuable real estate that can help shortcut users to gift products. It's important that it doesn’t distract from your main navigation, but can be a great way to fast track customers to the most relevant part of your store.",[12,21956,21957],{},"Another important consideration is navigation hierarchy. For example if you use drop downs to group different parts of your store, are gifts buried in a drop down, or do they have their own dedicated drop down item that reveals specific gift categories?",[12,21959,21960],{},"Exit intent popups are used by eCommerce stores to try and discourage visitors from leaving the store. There are many tools available that will trigger the pop up at the right time, based on user behaviour and mouse positioning on the page.Although controversial, exit intent pop ups can be a great way of showing users holiday gifts before they leave. They’re controversial because users often find the popups annoying and obtrusive, and sometimes it is hard to predict when the users is about to leave your store. This is especially challenging if the user is on mobile, so we suggest avoiding exit intent pop ups for all traffic that isn’t on desktop.",[12,21962,21963],{},"If you do make changes to your navigation for the holiday season, remember to revert them as soon as possible after the festivities. If you can schedule an update to happen automatically at the end of Christmas day, then that is perfect. It is time to shift the focus away from gifts, and to your boxing day sales!",[63,21965,21966],{"id":21786},"Encourage return visitors",[12,21968,21969],{},"The busy holiday season is a chance to re-engage customers but also a really good opportunity to gain new ones. How can you ensure that these customers stay beyond the holiday period? Here are our top tips for eCommerce businesses to retain the new customers they attract as well as re-engage previous customers.",[12,21971,21972,21973,21977],{},"Encouraging return visitors during this period is really important, and ",[31,21974,21976],{"href":20457,"rel":21975},[553],"customer retention statistics"," show what a positive impact they can have on your revenue. Keep your messages positive and show appreciation for loyalty, but also don't forget about attracting new customers with incentives and offers.",[86,21979,21981],{"id":21980},"a-learning-opportunity","A learning opportunity",[12,21983,21984],{},"The holiday season presents an opportunity to learn about your customers and collect data that will enable you to target them with relevant offers throughout the year. When signing people up to your newsletter, why not take the chance to ask them to tick the most relevant categories to them?",[12,21986,21987],{},"You could even create a quiz-style survey to recommend a product based on their interests. For example, you could recommend a certain wine based on a person's usual favourite, lifestyle, food preferences. This can then give you a better understanding of your customer and inform campaigns for later on in the year - in this case, a wine and food pairing campaign!",[12,21989,21990],{},"One thing worth remembering is that many people buy for others during this period, and their purchases may therefore not reflect personal preferences. Asking for feedback on what they would like to receive or giving them a list of options could be the best way of ensuring that you are marketing based on their interests rather than building up an inaccurate profile based on gift purchases.",[86,21992,21994],{"id":21993},"reward-loyalty","Reward loyalty",[12,21996,21997],{},"The season presents a huge opportunity to gain new customers, but don't forget about your existing customers who have shown support for your business year round. A great way to re-engage customers is to make recommendations based on past purchases, keeping your finger on the pulse and picking up the conversation on a product you know they are interested in.",[12,21999,22000],{},"*\"Hey X what did you think of Y? *",[12,22002,22003],{},[2859,22004,22005],{},"We think you might also like Z\"",[12,22007,22008],{},"Gifting season is the perfect opportunity to make them feel special and thank them by rewarding that loyalty. This could be exclusive discounts, extra treats, or a simple 'thank you' note to remind them that you appreciate their custom. Consumers will be spending money with tons of brands during the festive season, so anything you can do to forge a stronger relationship with the customer will help set you apart from the rest.",[86,22010,22012],{"id":22011},"show-youre-here-to-help","Show you're here to help",[12,22014,22015],{},"Frame your delivery deadline days as a gentle nudge to customers:",[12,22017,22018],{},[2859,22019,22020],{},"‘Hey, have you remembered to buy a gift for X’?‘, or 'Know someone who deserves a special thank you this Thanksgiving?’",[12,22022,22023],{},"We'll touch on this later, but it's really worth investing in customer service and support ahead of this period to ensure everyone has a seamless experience. People will remember any bad experiences but they will also remember a brand going above and beyond for them. Unexpected touches help. If something out of your control does go wrong, apologize and make it right. React quickly and you can turn a negative into a positive - people will talk about bad experiences with friends and family but they will talk more about bad experiences turned good!",[86,22025,22027],{"id":22026},"promote-your-socials","Promote your socials",[12,22029,22030],{},"Encouraging holiday buyers to follow you on social media encourages them to keep up to date with your offering and new releases all year round. Make sure your socials are linked in all email communication as well as any printed marketing flyers included in orders. If this is a valuable channel for your business, or one you are looking to grow, make sure the inbox is monitored and integrated with the rest of your customer support. And importantly - we've already touched on it, but it's important to reiterate - keep on top of content scheduling and engagement! Anticipating a busy period means you can plan content ahead and focus on more immediate engagement when needed.",[63,22032,22033],{"id":21790},"Sort out your logistics",[12,22035,22036],{},"It's not necessarily the most glamorous part of your business, but it's important not to underestimate the logistics side of things. A smooth and seamless experience is incredibly valuable to your customers, especially during the most stressful season of the year.",[12,22038,22039],{},"It can take some time to prepare yourselves for the holiday season, so here are some tips to ensure your service is efficient and keeps your customers happy during the holiday season.",[86,22041,22043],{"id":22042},"identify-weaknesses-in-your-current-fulfilment","Identify weaknesses in your current fulfilment",[12,22045,22046],{},"Make sure your current process is up to scratch. Try and identify any areas where you are currently strained or facing difficulties, and start to work on solutions ahead of time. Those issues are likely to become a lot worse during the peak season, so working out your strategy now will save you from a lot of potential headaches.",[12,22048,22049],{},"Equally, if you are looking at outsourcing any of your fulfilment, or aren’t happy with your current provider, you need to find a new fulfilment partner very soon. It’s much easier to do this well before the peak season; you can meet with potential providers, and make sure they understand your goals and can help you achieve them. A lot of 3PLs won't be open to new business as the peak season approaches, so it’s now or never! (well, until January that is).",[86,22051,22053],{"id":22052},"solidify-your-delivery-options","Solidify your delivery options",[12,22055,22056],{},"Look into the carriers you are using, and their last delivery date before Christmas. Take this date with a pinch of salt, as this could change subject to delays that the whole industry is facing due to continued impact of Covid and the eCommerce boom. Consider having your final cutoff day BEFORE your carriers' cut off date. It's one thing to let them down due to your own shortcomings, but it's even more frustrating for both sides when the middle man lets you both down.",[12,22058,22059],{},"Whatever happens, you need to make sure that your customers are getting their orders before Christmas - perhaps consider offering a premium delivery option to get those last minute sales and make sure your customers aren't missing out, even if they're running behind. Plus, when they're cutting it fine, they're likely pay that little bit extra to get it there on time!",[86,22061,19725],{"id":19792},[12,22063,22064],{},"The customer's experience is the most important part of any business, and Christmas gift-giving should be no exception. Make sure that you offer your customers the ability to gift-wrap and leave a gift message, helping them streamline their gift shopping experience. Many brands WILL offer this, so don't let a lack of customization be the reason that customers opt for your competitors instead of you.",[12,22066,22067],{},"The reason some customers don't opt for gift wrapping is not knowing exactly what they're getting. Making sure that your customers can see exactly what their gift wrapping will look like will make sure that the customer is making an informed decision. Different options for packaging are also important - some customers will want you to pull out all the stops, whereas others will prefer a more understated or cost-effective option. Make sure you strike a balance, though - if the process is too complex, you may irritate your customers...",[86,22069,22071],{"id":22070},"think-inside-the-box","Think inside the box",[12,22073,22074],{},"Adding a note in the purchase with a discount code is a great way to incentivize future purchases. Most people spend the festive season surrounded by family, friends and loved ones, so there's an opportunity to make an impression on more than just the gift recipient. Even if they aren’t thinking about purchasing again, someone in the room when they are opening their present might be!",[12,22076,22077,22078,18372],{},"Notes aren't the only thing you can add to enrich your customers' unboxing experiences and make it more special and memorable. Theatrics, sensory appeal, environmentally conscious packaging: there are all sorts of approaches you can take to make the experience more engaging. If you're short of ideas, we've got you covered - check out our guide to ",[31,22079,19551],{"href":10337,"rel":22080},[553],[86,22082,22084],{"id":22083},"you-know-best","You know best",[12,22086,22087],{},"Of course, the logistics for your business may have lots of subtle or specific moving parts that you will know best, and we can't cover every possible process you might have. But one thing that's for sure is that you need to start thinking about this very soon - no matter how efficient your eCommerce holiday season logistics are, no matter how much experience you have with eCommerce holiday season logistics, there will be something that has to change or adapt.",[63,22089,22090],{"id":21794},"Invest in customer service and support",[12,22092,22093],{},"Logistics are super important for making your customer journey seamless, but you can never completely bulletproof your service. There are all sorts of things that can cause issues for customers: human error, technical difficulties, product dissatisfaction and many more.",[12,22095,22096],{},"Whatever it may be, you need to ensure your team are ready to deliver an exceptional customer service to assist your customer in whatever they need help with. Here are some things to consider to make sure your customers are wholly satisfied even if things don't go quite to plan:",[86,22098,22100],{"id":22099},"multi-channel-support","Multi-channel support",[12,22102,22103],{},"Multi-channel support is a great way to ensure your customers are satisfied with your support process. It allows for multiple customer interaction touch-points so your customers have the flexibility to resolve their queries through whichever channel they are most comfortable. There are a ton of different options for this: tried and tested methods like live chats or email submissions stand the test of time, but community discussion forums are becoming a huge part of customer support.",[86,22105,22107],{"id":22106},"community-driven-support","Community-driven support",[12,22109,22110],{},"This can take multiple forms: many companies will have official forums, where people can ask questions on a number of topics. A classic example is Apple, who have forums dealing with bugs and issues, but are also a community hub where people can ask questions that might seem bizarre to ask your support staff. Apple forums will frequently have questions weighing up the choice between two products, and users can compare their experiences. Companies with fanatical followings like Apple will have very active and devoted communities, so it's never too early to start cultivating a following on your forums to develop a thriving community support ecosystem.",[12,22112,22113],{},"This is also an opportunity to provide your customers with answers you might not actually have on hand! For example, clothing brand Monki have a community feature built into their chatbot. You can choose to ask a customer support representative or the 'Monkisphere.' If you're having trouble with your billing, you're going to want to talk to technical support. However, if you're interested in finding out the fit of a pair of jeans, the community will be able to offer more insight, and can potentially remove any doubts a customer has over a potential purchase with valuable extra info!",[86,22115,22117],{"id":22116},"extend-your-returns-period","Extend your returns period",[12,22119,22120],{},"Extending your returns period over holiday season is also really important. If you're like me, you'll have found yourselves in countless situations around the holiday season trying on new clothes and finding them to be way too tight (even after the Christmas lunch bloating has subsided) or way too big. The figures for seasonal gift returns are huge - according to one study, 61% of Americans reported receiving an unwanted gift, with the total value of these every year totalling an estimated $15.2 billion.",[12,22122,22123],{},"Returning a gift can be seen as having negative connotations, but sometimes it's as simple as getting something more fitting or suitable. Extending your returns period means you're allowing customers the freedom to ensure they're happy without having to rush around immediately to ensure they get their money back.",[12,22125,22126],{},"The same is true for genuine mistakes or issues with a product. Human or manufacturing errors creep into every business, and it's always possible one of your customers ends up with the wrong product. Increasing their window of opportunity to return (for free) will make up for any initial frustration or disappointment your customer may be feeling. It's particularly important at this time of year, as so many purchases are gift. A lot of people will be buying for other people, and will be extra anxious that they might be letting down the gift's recipient. The easier and quicker you make it to rectify the issue, the better!",[86,22128,22130],{"id":22129},"make-sure-your-team-is-ready","Make sure your team is ready",[12,22132,22133],{},"Lastly, which mostly goes without saying, make sure your team are completely up to speed with how to deal with any and all support queries that come through. When your traffic is as high as it is in the seasonal period, queries will be coming in thick and fast, so having an efficient and established process is vital to ensure frustrated customers are back on track as soon as possible. Make sure your process is airtight and your support documentation is robust - you're going to need it!",[86,22135,19885],{"id":19884},[12,22137,22138],{},"Overall, the holiday season is always an enormous opportunity to build brand awareness and generate and retain new customers. It can be daunting, but a well-prepared team will be aware of their goals and begin planning their strategies and campaigns in advance to ensure they deliver high quality results for their customers across the board, from purchase to receipt of the gift itself.",[12,22140,22141],{},"We hope that some of these holiday eCommerce tips can give your business some pointers on how not just to cope with the holiday buzz, but to thrive off the back of it with a strategy in place to retain all the new happy customers you bring in. There's no time like the present to get ready for the gifting season - excuse the pun - so keep this guide in mind as you prepare for the season ahead.",{"title":595,"searchDepth":596,"depth":596,"links":22143},[22144,22145,22150,22156,22162,22169],{"id":21774,"depth":596,"text":21775},{"id":21778,"depth":596,"text":21798,"children":22146},[22147,22148,22149],{"id":21807,"depth":601,"text":21808},{"id":21831,"depth":601,"text":21832},{"id":21862,"depth":601,"text":21863},{"id":21782,"depth":596,"text":21875,"children":22151},[22152,22153,22154,22155],{"id":21884,"depth":601,"text":21885},{"id":21903,"depth":601,"text":21904},{"id":21937,"depth":601,"text":21938},{"id":21947,"depth":601,"text":21948},{"id":21786,"depth":596,"text":21966,"children":22157},[22158,22159,22160,22161],{"id":21980,"depth":601,"text":21981},{"id":21993,"depth":601,"text":21994},{"id":22011,"depth":601,"text":22012},{"id":22026,"depth":601,"text":22027},{"id":21790,"depth":596,"text":22033,"children":22163},[22164,22165,22166,22167,22168],{"id":22042,"depth":601,"text":22043},{"id":22052,"depth":601,"text":22053},{"id":19792,"depth":601,"text":19725},{"id":22070,"depth":601,"text":22071},{"id":22083,"depth":601,"text":22084},{"id":21794,"depth":596,"text":22090,"children":22170},[22171,22172,22173,22174,22175],{"id":22099,"depth":601,"text":22100},{"id":22106,"depth":601,"text":22107},{"id":22116,"depth":601,"text":22117},{"id":22129,"depth":601,"text":22130},{"id":19884,"depth":601,"text":19885},"2021-11-29","Prepare your eCommerce brand for the holiday season with practical tips for retention, fulfillment, gifting, and customer experience.","https:\u002F\u002Fcdn.prod.website-files.com\u002F6620e04cc8e4839a48c29fbf\u002F66322b631587065a1f4f78e4_6234bd44759c6f5d505caf34_Improving%2520your%2520eCommerce%2520Customer%2520Experience.png","Woman doing online ecommerce shopping with items in cart with online security in holiday season",{},"\u002Fblog\u002Fecommerce-holiday-season-tips",{"title":21760,"description":22177},"ecommerce-holiday-season-tips","blog\u002Fecommerce-holiday-season-tips","Tips for eCommerce stores to prepare for and maximize sales during the 2021 holiday shopping season.","66322b631587065a1f4f78f9","ys0d8ltRRlgYaG67GGofNdeL1rTkOvFpdQar4VOOfxs",{"id":22189,"title":22190,"blog_updated_date":9334,"blog_updated_date_display":9335,"body":22191,"category":15782,"date":22374,"date_display":7,"description":22375,"essential_reading":640,"extension":641,"image":22376,"image_alt":22377,"meta":22378,"name":7,"navigation":646,"path":22379,"pillar":7,"scheduled_publish_date":7,"seo":22380,"slug":22381,"status":652,"stem":22382,"summary":22383,"webflow_html_path":7,"webflow_item_id":22384,"__hash__":22385},"blog\u002Fblog\u002Famazon-customers-to-direct-website-ecommerce.md","How to get Amazon customers to your website (without breaking the rules)",{"type":9,"value":22192,"toc":22362},[22193,22201,22204,22207,22210,22216,22219,22228,22231,22237,22243,22246,22249,22252,22258,22261,22264,22267,22270,22276,22279,22282,22290,22293,22296,22300,22303,22323,22329,22332,22335,22341,22344,22347,22350,22356,22359],[12,22194,22195,22196,22200],{},"Customer loyalty and repeat purchases are the lifeblood of successful businesses: ",[31,22197,22199],{"href":20457,"rel":22198},[553],"their cost to acquire and lifetime value"," make them a key target for the marketing efforts of eCommerce stores. Naturally, retaining your customer's information is invaluable, because you need to ensure you can actively market to them. This can be a conundrum for sellers who are sharing their wares on Amazon.",[12,22202,22203],{},"Third-party platforms are great for getting your products into the hands of new buyers - Amazon in particular has over 150 million loyal Prime customers - but they can also be costly. Third party sites will take a percentage off every sale you make and charge hefty fees if there are returns due to customer policy violations or any other reasons at their discretion.",[12,22205,22206],{},"At first, this can seem like a tough choice to make: do you focus all your marketing efforts to drive traffic to your site, but miss out on an extensive potential customer base, or do you sell your products on Amazon but miss out on the opportunity to build your brand identity and get loyal customers?",[12,22208,22209],{},"The answer is simple - you don't have to make the choice, but you do need to be careful. Amazon can introduce new buyers to your brand, while your owned store can build deeper loyalty over time. The safest approach is to create a strong product and brand experience, then let customers find you naturally rather than using packaging, inserts, discounts, or QR codes to push them off Amazon.",[63,22211,22213],{"id":22212},"why-is-marketing-on-amazon-difficult",[39,22214,22215],{},"Why is marketing on Amazon difficult?",[12,22217,22218],{},"Access to the Amazon marketplace obviously has enormous benefits, but it can also be incredibly restrictive. You aren't allowed to directly refer customers to your site before they can use their purchase, and you're also unable to retain valuable customer information such as email addresses, names and other customer data.",[12,22220,22221,22222,22227],{},"In 2021, Amazon deviated from its policy slightly and ",[31,22223,22226],{"href":22224,"rel":22225},"https:\u002F\u002Fwww.theverge.com\u002F2021\u002F4\u002F23\u002F22399312\u002Famazon-sellers-email-customers-directly-products-sales-brand-registry",[553],"tested allowing brands access to email addresses"," for support queries only. Whilst this looked like a step in the right direction, brands should still assume customer data will remain limited on marketplace channels - the cut that Amazon takes from brands who use their platform is a key part of its model, and keeps customers coming back to the Amazon site.",[12,22229,22230],{},"So as it stands, customer data is scarce and you can't explicitly direct customers to your site as part of an Amazon marketplace listing. That does not mean Amazon has no role in your retention strategy. It means the strategy needs to be brand-led, compliance-conscious, and focused on earning direct demand rather than diverting customers from Amazon.",[63,22232,22234],{"id":22233},"how-to-turn-amazon-customers-to-direct-customers",[39,22235,22236],{},"How to turn Amazon customers to direct customers",[86,22238,22240],{"id":22239},"_1-dont-put-your-whole-product-catalogue-on-amazon",[39,22241,22242],{},"1. Don’t put your whole product catalogue on Amazon",[12,22244,22245],{},"One way to create an intrigue around your brand is to only list a few of your products on Amazon. This means that once customers have bought from you they will be curious about what else you offer and want to find out where they can get it.",[12,22247,22248],{},"If at all possible, your products should suggest the existence of adjacent products. If you can release a few parts of a set, for example, your customers will likely be curious as to where they can find the rest!",[12,22250,22251],{},"This tactic can interestingly also work in the reverse! That tactic would be:",[86,22253,22255],{"id":22254},"_2-bundle-your-products",[39,22256,22257],{},"2. Bundle your products",[12,22259,22260],{},"Sometimes you can create intrigue by not sharing the entirety of your wares in one go, but you can create a similar effect by packaging your wares into bundles too. For example, you could sell a skincare bundle on Amazon containing moisturiser, day and night cream, face masks etc., but only sell the individual products on your own site.",[12,22262,22263],{},"Both of these approaches are an attempt to encourage the customer to search if they can find your missing products, or bundled products individually. The aim is to have them Google search for your products, leading to them organically discovering your store.",[12,22265,22266],{},"While these approaches can initially frustrate your customers, the satisfaction they have for your product should still drive them to search for additional products, meaning they are likely to buy from your own website if it's offering them what they're looking for.",[12,22268,22269],{},"One thing to be careful of is that you cannot explicitly state that bundled or missing products can be bought on your site. If a customer asks whether items can be purchased separately, answer accurately within Amazon’s communication rules. Avoid directing them to an external site or implying they should complete the purchase elsewhere.",[86,22271,22273],{"id":22272},"_3-leverage-your-packaging-carefully",[39,22274,22275],{},"3. Leverage your packaging carefully",[12,22277,22278],{},"Amazon's seller policies prohibit attempts to divert customers away from Amazon or circumvent the Amazon sales process. That means sellers should avoid package inserts, QR codes, discount offers, or calls to action that encourage customers to buy elsewhere, leave Amazon to complete a transaction, or move support conversations off Amazon.",[12,22280,22281],{},"Packaging can still support brand recall when it is part of a normal, compliant retail experience: clear branding, product education, usage instructions, care guidance, and packaging that feels memorable. The line to avoid is turning that packaging into an off-Amazon shopping prompt.",[12,22283,22284,22285,22289],{},"We've made a guide to ",[31,22286,22288],{"href":10337,"rel":22287},[553],"nailing the unboxing experience",", which is a useful starting point for making the customer experience stronger without relying on risky redirection tactics.",[12,22291,22292],{},"If you are considering inserts, QR codes, warranty cards, social links, or website references inside Amazon orders, review Amazon's latest Seller Central guidance and get compliance advice before scaling. Policies and enforcement can change, and the risk is higher when a message includes an offer, cheaper-price claim, review request, email capture, or direct buying CTA.",[12,22294,22295],{},"For example, a handwritten note can thank the customer, explain how to get the best from the product, or reinforce the brand story. It should not tell the customer to use a discount code on your website or buy the next item outside Amazon.",[86,22297,22299],{"id":22298},"what-not-to-do","What not to do",[12,22301,22302],{},"Avoid tactics that create obvious policy risk:",[43,22304,22305,22308,22311,22314,22317,22320],{},[46,22306,22307],{},"do not offer discounts for buying direct",[46,22309,22310],{},"do not tell customers an item is cheaper on your website",[46,22312,22313],{},"do not use QR codes that land on a shopping page or lead capture form",[46,22315,22316],{},"do not ask for positive reviews or steer negative feedback away from Amazon",[46,22318,22319],{},"do not collect Amazon customer data for off-Amazon marketing without a compliant basis",[46,22321,22322],{},"do not move customer service conversations away from Amazon when Amazon requires them to stay there",[86,22324,22326],{"id":22325},"_4-be-social",[39,22327,22328],{},"4. Be social!",[12,22330,22331],{},"Whilst directing customers to your own eCommerce site is a clear risk, brand discovery can still happen outside the Amazon order flow. Build social channels, content, search visibility, and product education that customers can find when they look up your brand independently.",[12,22333,22334],{},"Be cautious about using Amazon packaging or inserts to push customers to social channels, especially if the destination is designed to capture data, offer discounts, or route people to off-Amazon purchases. A stronger long-term play is to make the brand memorable enough that customers search for you later.",[86,22336,22338],{"id":22337},"_5-dont-neglect-amazon-reviews",[39,22339,22340],{},"5. Don't neglect Amazon reviews",[12,22342,22343],{},"Even though you naturally want customers on your own site, it's important not to neglect your Amazon customers. After all, if you're using the above tips and tricks, some of your loyal onsite customers may have started out on Amazon too.",[12,22345,22346],{},"Amazon will be where a lot of customers find your brand for the first time, and it's important to offer them an excellent service so that you can nurture them into loyal brand-evangelists.",[12,22348,22349],{},"Customers will always be more passionate about brands that give them all the support they need. Respond to your Amazon reviews and deal with any customer service issues as quickly and efficiently as possible. Once a customer falls in love with your products, it's only a matter of time before they find their way onto your store.",[63,22351,22353],{"id":22352},"in-short-make-amazon-work-for-you",[39,22354,22355],{},"In short: make Amazon work FOR you",[12,22357,22358],{},"It's easy to look at Amazon as a 'win some, lose some' situation, but that doesn't have to be the case. Amazon has everything you need to build a successful business: traffic, brand recognition and customers. The only thing you have to worry about is how to get those Amazon customers onto your own website so that you can turn them into loyal repeat customers.",[12,22360,22361],{},"If you're smart about what you're doing, Amazon can be an incredibly powerful acquisition channel for your business. As long as you stick to the rules and follow our tips, the Amazon marketplace can be an invaluable tool to grow your native customer base.",{"title":595,"searchDepth":596,"depth":596,"links":22363},[22364,22365,22373],{"id":22212,"depth":596,"text":22215},{"id":22233,"depth":596,"text":22236,"children":22366},[22367,22368,22369,22370,22371,22372],{"id":22239,"depth":601,"text":22242},{"id":22254,"depth":601,"text":22257},{"id":22272,"depth":601,"text":22275},{"id":22298,"depth":601,"text":22299},{"id":22325,"depth":601,"text":22328},{"id":22337,"depth":601,"text":22340},{"id":22352,"depth":596,"text":22355},"2021-11-15","Turn Amazon customers into direct customers with compliant packaging, content, reviews, and brand-building follow-up.","https:\u002F\u002Fcdn.prod.website-files.com\u002F6620e04cc8e4839a48c29fbf\u002F66322b667bae5c927fa6db19_6234bfe14624526fc7b5d04c_How%2520to%2520get%2520Amazon%2520customers%2520to%2520your%2520website.png","Man on skateboard using phone for internet and online ecommerce activities",{},"\u002Fblog\u002Famazon-customers-to-direct-website-ecommerce",{"title":22190,"description":22375},"amazon-customers-to-direct-website-ecommerce","blog\u002Famazon-customers-to-direct-website-ecommerce","How eCommerce brands can turn Amazon buyers into direct customers with compliant packaging, content, reviews, and follow-up.","66322b667bae5c927fa6db24","YxwdnHrIKRFZgHTP8suXwwM_iR-nU7q-onmyhDEObt4",{"id":22387,"title":22388,"blog_updated_date":7,"blog_updated_date_display":7,"body":22389,"category":6817,"date":22576,"date_display":7,"description":22577,"essential_reading":640,"extension":641,"image":22578,"image_alt":22579,"meta":22580,"name":7,"navigation":646,"path":22581,"pillar":7,"scheduled_publish_date":7,"seo":22582,"slug":22583,"status":652,"stem":22584,"summary":22585,"webflow_html_path":7,"webflow_item_id":22586,"__hash__":22587},"blog\u002Fblog\u002Fmake-direct-mail-stand-out.md","Be the best in the postbox",{"type":9,"value":22390,"toc":22570},[22391,22394,22403,22406,22409,22412,22415,22419,22422,22425,22433,22436,22439,22444,22447,22450,22454,22457,22460,22463,22471,22479,22482,22487,22490,22494,22497,22500,22505,22513,22519,22522,22525,22533,22537,22540,22549,22552,22555,22558,22561,22564,22567],[12,22392,22393],{},"These days, thanks to the countless emails that are sent every day, it’s almost impossible to stand out in your lead’s inbox. If you want to draw attention to your product or service, consider taking a step back from all the digital noise and investing some time and energy into an effective direct mail marketing campaign.",[12,22395,22396,22397,22402],{},"Direct mail gets into your leads' hands as quickly as possible. In fact, as much as ",[31,22398,22401],{"href":22399,"rel":22400},"https:\u002F\u002Fwww.dmnews.com\u002Fmarketing-channels\u002Fdirect-mail\u002Fnews\u002F13056257\u002F6-reasons-to-invest-in-direct-mail",[553],"80% of consumers have said that they open most of their mail",", even if they considered it to be ‘junk’.",[12,22404,22405],{},"Just think of what you could achieve if you delivered a direct mail marketing campaign that was far from junk.",[12,22407,22408],{},"What if instead it served as a memorable and meaningful experience for your lucky recipients.",[12,22410,22411],{},"Below are a few ways that you can evolve your direct mail marketing to make it stand out, and not just in a bright and colourful way.",[12,22413,22414],{},"Following these tips is a sure-fire way to not only increase open rates, but also to encourage levels of engagement, nurture existing leads, and secure long-term loyal clients.",[63,22416,22418],{"id":22417},"get-in-touch-with-their-emotions","Get In Touch With Their Emotions",[12,22420,22421],{},"One of the greatest advantages that direct mail has over its digital counterparts is that it appeals to many of the recipient’s senses.",[12,22423,22424],{},"Because of this, direct mail marketing appeals to your customers in ways that email marketing cannot, and even manages to touch their sentimental side.",[12,22426,22427,22428,769],{},"As the marketing experts at MailChimp outline in their glossary, direct mail has the potential to ",[31,22429,22432],{"href":22430,"rel":22431},"https:\u002F\u002Fmailchimp.com\u002Fmarketing-glossary\u002Fdirect-mail\u002F",[553],"‘evoke nostalgia about the times friends or family has sent you mail’",[12,22434,22435],{},"While this is not a specific tip on what to include in your direct mail marketing, it is important to be aware of the emotional potential of direct mail.",[12,22437,22438],{},"Ultimately, this is the angle that you should be taking in order to maximize the impact of your campaigns.",[12,22440,22441],{},[39,22442,22443],{},"The way to make direct mail effective is to make it memorable, and the way to do that is to make it emotionally impactful.",[12,22445,22446],{},"Whether that’s through making your client laugh or making them cry is up to you, or more specifically, up to the kind of product or service that you’re looking to sell (remember to maintain brand consistency, even when trying to make a big splash!)",[12,22448,22449],{},"The best way to make sure that your marketing has an emotional impact is to tailor it specifically to the person that you’re sending to. This leads on nicely to our first real tip: personalization.",[63,22451,22453],{"id":22452},"always-make-it-personal","Always Make It Personal",[12,22455,22456],{},"Imagine you get two letters through your letterbox. One looks as if it’s written by hand and is addressed specifically to you.",[12,22458,22459],{},"The other is obviously printed on a bland everyday-use envelope and is trying to reach ‘The Homeowner’ of your address.",[12,22461,22462],{},"Which one are you going to be more excited about opening?",[43,22464,22465,22468],{},[46,22466,22467],{},"A personalized handwritten letter appeals to your customer’s sense of curiosity before it is even opened.",[46,22469,22470],{},"It reminds people of holiday and birthday cards, or thank you notes and well wishes.",[12,22472,22473,22474,22478],{},"Personalized handwritten letters appear more meaningful than traditional direct mail. That’s why those who have used them in the past have seen as much as a ",[31,22475,22477],{"href":18145,"rel":22476},[553],"635% increase in engagement rates"," over both traditional direct mail and email marketing.",[12,22480,22481],{},"Obviously, personalized handwritten marketing will require a little more investment of time if you intend to write them all yourself.",[12,22483,22484],{},[39,22485,22486],{},"Thankfully, Scribeless can take care of everything for you, so all you need to do is tell us what you want to say and who you want to send it to.",[12,22488,22489],{},"With us, organizing a personalized handwritten direct mail marketing campaign that connects with all your loyal customers and potential leads is as easy as sending an email or two.",[63,22491,22493],{"id":22492},"people-love-interaction","People Love Interaction",[12,22495,22496],{},"Another great way of standing out with traditional direct mail is by adding an extra layer of interactivity with your marketing.",[12,22498,22499],{},"As previously discussed, direct mail can engage with the senses in a way that digital marketing can never replicate, so it’s best to really make the most of this advantage.",[12,22501,22502],{},[39,22503,22504],{},"One great example of interactive direct mail is the Natural History Museum’s Explore and Discover campaign:",[43,22506,22507,22510],{},[46,22508,22509],{},"Studio Sutherl& designed a collection of leaflets that encourage physical engagement and showcase several animals that link to the museum’s attractions.",[46,22511,22512],{},"Recipients can use their parts of their body, from fingers to faces, to give life and movement to the animals and minerals on the leaflets.",[12,22514,22515,22518],{},[39,22516,22517],{},"Another example of phenomenal direct mail marketing that use physical interaction are BMWs ‘Joy Is Cutting Through Winter’ campaign"," which requires unique interaction for the mail to be opened:",[12,22520,22521],{},"All of these combine striking visuals with tactile sensations to create a memorable experience out of direct mail marketing.",[12,22523,22524],{},"And that’s why they bagged such great response rates and will be remembered long into the future.",[12,22526,22527,22528,20082],{},"In fact, we did ",[31,22529,22532],{"href":22530,"rel":22531},"https:\u002F\u002Fwww.scribeless.co\u002Fblog\u002Feffective-direct-mail-marketing-examples\u002F",[553],"a little blog post on the best campaigns recently",[63,22534,22536],{"id":22535},"offer-a-little-something-extra","Offer a Little Something Extra",[12,22538,22539],{},"You should never underestimate the influence that a coupon can have on a sale.",[12,22541,22542,22543,22548],{},"In fact, ",[31,22544,22547],{"href":22545,"rel":22546},"https:\u002F\u002Fwww.invespcro.com\u002Fblog\u002Fhow-discounts-affect-online-consumer-buying-behavior\u002F",[553],"two out of three consumers"," say that a promotion closes the deal when they are unsure about making the purchase.",[12,22550,22551],{},"If you’re less concerned with standing out from the crowd and encouraging engagement than you are with securing customers and driving sales, then including a gift, a free sample, or an exclusive offer is a great way to evolve your direct mail marketing.",[12,22553,22554],{},"Many businesses who understand the potential of direct mail marketing take it for granted and assume that choosing it over email is enough.",[12,22556,22557],{},"They think that just getting a leaflet into their lead’s hands will make be enough to guarantee a sale. This could not be further from the truth.",[12,22559,22560],{},"While it’s been proven that direct mail marketing is far more likely to grab attention than email marketing, a good marketer makes the most of that time in the recipient’s hands.",[12,22562,22563],{},"Offering a token of thanks to show appreciation for their attention is a fantastic way to encourage business.",[12,22565,22566],{},"The ideas explored above are all terrific means of increasing engagement rates and securing sales, but it’s up to you what you do to optimize your direct mail marketing campaigns.",[12,22568,22569],{},"If you’d like to find out more about the potential of direct mail marketing and how personalization can triple your customer engagement rates, get in touch with Scribeless and we’ll help you to make the most of your time in your customer’s hands.",{"title":595,"searchDepth":596,"depth":596,"links":22571},[22572,22573,22574,22575],{"id":22417,"depth":596,"text":22418},{"id":22452,"depth":596,"text":22453},{"id":22492,"depth":596,"text":22493},{"id":22535,"depth":596,"text":22536},"2021-06-14","Make direct mail stand out with better personalization, creative, interactivity, and emotional impact across campaigns.","https:\u002F\u002Fuploads-ssl.webflow.com\u002F6620e04cc8e4839a48c29fbf\u002F66322b6b11ed17034400d321_62334aa7ab0069b57fbbe473_607584a0fff2ae3f0d8599d0_5ebe92e86e85b9fd64d82ea1_391512-PCQHZO-825.jpeg","A vector graphic of someone celebrating",{},"\u002Fblog\u002Fmake-direct-mail-stand-out",{"title":22388,"description":22577},"make-direct-mail-stand-out","blog\u002Fmake-direct-mail-stand-out","The benefits of offering discounts and promotions through direct mail marketing initiatives.","66322b6b11ed17034400d37b","rmkp1Urd58Ea5ns1WwQIGU0yg5dK-G4YEfeZfaLJ2-4",{"id":22589,"title":22590,"blog_updated_date":7,"blog_updated_date_display":7,"body":22591,"category":15782,"date":22868,"date_display":7,"description":22869,"essential_reading":640,"extension":641,"image":22870,"image_alt":22871,"meta":22872,"name":7,"navigation":646,"path":22873,"pillar":7,"scheduled_publish_date":7,"seo":22874,"slug":22875,"status":652,"stem":22876,"summary":22877,"webflow_html_path":7,"webflow_item_id":22878,"__hash__":22879},"blog\u002Fblog\u002Fhow-to-create-a-memorable-unboxing-experience.md","Thinking inside the box: how to create a memorable unboxing experience",{"type":9,"value":22592,"toc":22850},[22593,22600,22603,22606,22610,22613,22616,22619,22623,22626,22629,22633,22636,22639,22643,22646,22649,22653,22656,22659,22663,22666,22675,22678,22681,22695,22699,22702,22705,22725,22728,22731,22735,22740,22742,22745,22750,22754,22757,22760,22763,22766,22769,22773,22776,22779,22782,22785,22789,22792,22795,22799,22802,22805,22808,22812,22815,22818,22826,22830,22833,22836,22839,22842],[12,22594,22595,22596,22599],{},"At ",[31,22597,17419],{"href":18250,"rel":22598},[553],", we help brands pack more personality into customer and gifting experiences. We’re on a mission to rid the world of boring brown boxes, and have compiled this playbook to help you deliver more delight with every order. ",[12,22601,22602],{},"Our technology has helped hundreds of brands to nurture and grow relationships with customers, and as you're here, it sounds like you want to know how they're doing it!",[12,22604,22605],{},"We've got you covered. In this playbook, we've compiled everything we've learnt from thinking inside of the box. From tips and tricks to case studies, there should be enough to really help you create a memorable unboxing experience.",[63,22607,22609],{"id":22608},"unboxing-tips-interactivity-and-theatrics","Unboxing Tips: Interactivity and Theatrics",[12,22611,22612],{},"As the old saying goes, you can’t change a first impression, and as such, the first thing your customer sees of your product will go a long way to forming their opinion of you and your brand.",[12,22614,22615],{},"What’s more, you can’t always guarantee your customer is the only person who is part of the unboxing experience. Unboxing and Review YouTube channels are quickly becoming an enormously important factor in how people form their opinions of brands. Over 90,000 people type ‘unboxing’ into YouTube every month, and there are nearly 40 unboxing videos with over 10 million views. With this many search results, it’s clear that eCommerce brands need to be thinking about their unboxing experiences.",[12,22617,22618],{},"Making your experience more interactive is a great way to leave a lasting impression on your customers - and the people they might share that experience with. Here's some ideas and examples of how you can enhance the experience.",[86,22620,22622],{"id":22621},"add-extras","Add extras:",[12,22624,22625],{},"Probably the easiest way to surprise and delight your customers is by adding in things they weren’t expecting. Even the tiniest things can make a positive impression, because they weren’t expecting anything at all! ",[12,22627,22628],{},"Stickers and handwritten thank you notes are a great easy-win: small, cheap and unobtrusive. These ideas are pretty adaptable to any product, but there may be industry-specific extras which would be perfect additions to your unboxing experience. Function of Beauty have some great added extras which fit with their branding and complement their products too - you can read more in the case study below later on!",[86,22630,22632],{"id":22631},"consider-qr","Consider QR:",[12,22634,22635],{},"There's an obvious vacuum when it comes to online shopping in person to person interaction. The experience you could cultivate in a real-world store is difficult to match online, as you aren't there to deliver it. Using QR codes, you can try and bridge that gap and add a whole new dimension to your unboxing experience. ",[12,22637,22638],{},"Try adding a QR code to a handwritten thank you note; the handwritten note will make a good impression, but you're limited in space in what you can include. A QR code could take your customer to an extended interview with you about the product they've bought, or an interactive game that gives them a chance to win a discount on their next order.",[86,22640,22642],{"id":22641},"appeal-to-the-senses","Appeal to the senses: ",[12,22644,22645],{},"It's one thing to make your product look nice, but there are four other senses you could launch an assault on too. An easy one is smell - adding some petals or something scented to your box can be an unexpected but lovely touch. It could also be a foot in the door for new sales! Check out the Glade case study later on in the playbook for more info. ",[12,22647,22648],{},"Another important sense is taste - if you're in the food or drink industry, some samples to test are a nice bonus that could lead to your customer finding a new favourite, which is another window to future sales.",[86,22650,22652],{"id":22651},"first-impressions-count","First impressions count:",[12,22654,22655],{},"We're all about thinking inside the box, but the box itself is what the customer sees first. A well-designed interesting package will catch your customers eye, and will make you and your business stand out from regular brown boxes.",[12,22657,22658],{},"This also goes for the first thing your customer sees when they open the box - the most valuable or engaging part of your product. Starting with the product that they’re expecting, only to surprise them with an added bonus hidden beneath it could be a way to create genuine surprise and intrigue to add to the unboxing experience. ",[63,22660,22662],{"id":22661},"unboxing-tips-ethical-and-sustainable","Unboxing Tips: Ethical and Sustainable",[12,22664,22665],{},"Your unboxing experience can impress in more ways than one, and theatrics can certainly be one of them. But, it's important that you strike a balance, and the experience isn't at the cost of sustainability. ",[12,22667,22668,22669,22674],{},"More than ever, people are conscious about the effect of what they consume has on the environment. ",[31,22670,22673],{"href":22671,"rel":22672},"https:\u002F\u002Fwww.ibm.com\u002Fdownloads\u002Fcas\u002FEXK4XKX8",[553],"IBM"," research in 2020 concluded that 57% of consumers are willing to change their shopping habits to use more sustainable brands. 71% of those surveyed also stated that they were willing to pay a premium for brands that were willing to prove their positive impact. ",[12,22676,22677],{},"Sustainability should be at the forefront of your mind when planning your customer experience. You don't want to put lots of effort into impressing your customers, but end up alienating them due to your overuse of non-recyclable materials.",[12,22679,22680],{},"Here's some tips to impress your customers and show them that you care about the environmental impact of your brand.",[43,22682,22683,22686,22689,22692],{},[46,22684,22685],{},"Keep it simple - you can achieve an atmosphere without dozens of packing peanuts, or multiple layers of wrapping. Sometimes, less is more, and something as simple as a personalised card can really cut through.",[46,22687,22688],{},"Let them know what you're doing to help - there are plenty of ways you can cut down on your excess packaging, or show them how what you are using is responsible. Consider labelling when you are using recyclable materials, or deliberately omitting wasteful packaging.",[46,22690,22691],{},"If possible, offer a returns scheme - consider giving your customers incentives to recycle their packaging. For example, you could make it easy for them to return parts of the product and offer a certain amount off their next purchase for each return.",[46,22693,22694],{},"Stores like Lush give discounts for the return of pots like this, and a free face mask if 5 are returned. Not only does this show that you care, but you're making it easier for your customer to make a difference too!",[63,22696,22698],{"id":22697},"unboxing-tips-a-personalized-thank-you","Unboxing Tips: A Personalized Thank You",[12,22700,22701],{},"Even if you're a small business and can't afford to pack your box full of extras, sometimes the content of your message is what really cuts through and makes the experience meaningful.",[12,22703,22704],{},"We're big advocates of the handwritten note here at Scribeless, and customers seem to love them too! Having seen thousands of campaigns, we know exactly what works and what doesn't, and we've compiled a list of tips here for you.",[43,22706,22707,22710,22713,22716,22719,22722],{},[46,22708,22709],{},"Address the customer personally, and sign off at the bottom personally too. This helps establish a genuine relationship, and helps cultivate loyalty.",[46,22711,22712],{},"Use an informal tone - just as above, this reminds your customer that they're not just buying from a business, but from real people.",[46,22714,22715],{},"Add a design to the reverse side of your note. The aesthetic of an on-brand design will complement the experience in a way that a generic note can't match.",[46,22717,22718],{},"Give them a way to contact you. Leaving links to your socials, an email address and a phone number maximise chances of your customer engaging with your brand in the wider sense.",[46,22720,22721],{},"Add the odd incentive - the occasional discount code can be very well received. If you have the info, consider sending out a birthday card with a personalized discount code. This shows that you're thinking about them, and is likely to get them spending again!",[46,22723,22724],{},"Make them extra customizable. Including details about the customer or their purchase shows that this isn't a generic mailer, and you're showing a genuine interest in the customer.",[12,22726,22727],{},"This might sound like a lot to take on board, but it's not very much at all! Here's an example note created with the Scribeless platform that could be included with orders to surprise and delight your customers.",[12,22729,22730],{},"By delivering delightful customer experiences you will be rewarded with their loyalty. Scribeless clients have found that customers that received a personalized 'handwritten' note are 35% more likely to make a repeat purchase. Check out some customer stories here!",[63,22732,22734],{"id":22733},"case-study-lucy-and-yak","Case Study: Lucy and Yak",[12,22736,20273,22737,22739],{},[39,22738,20276],{},", an ethical handmade clothes manufacturer, who have ensured that their entire unboxing process is pleasant and on brand.",[12,22741,20280],{},[12,22743,22744],{},"The next layer of packaging is a patterned silk bag. It’s unexpected, looks great, and can be re-used for lots of different things.",[12,22746,20286,22747,22749],{},[39,22748,20289],{}," of the packaging reaffirm the values of the company and their products, as well as ensuring that the process is a memorable one for the customer.",[63,22751,22753],{"id":22752},"case-study-function-of-beauty","Case Study: Function of Beauty",[12,22755,22756],{},"You don't need huge and potentially wasteful packaging to create a meaningful gifting experience. Function of Beauty, an ethical bespoke shampoo and haircare company, send out their products in small packages, but manage to pack in tons of personalization.",[12,22758,22759],{},"Function of Beauty are all about personalization - you choose what’s right for your hair and skin, and the products are made exactly to your specifications.",[12,22761,22762],{},"See how the shampoo bottles fit snugly in the box, with the added extras tucked alongside. The added extras include a small sticker sheet and an instruction pamphlet on how best to use your unique product.",[12,22764,22765],{},"These are both great for different reasons - the stickers are a nice extra that add some personality and can be used however you see fit. The pamphlet adds value to the product - by holding your customers hand, you are showing them how to use your product to the max. And the more they get out of it, the more likely they are to come back!",[12,22767,22768],{},"Function of Beauty have struck a brilliant balance between surprise and delight, as well as packaging sustainability. Not bad for such a small box!",[63,22770,22772],{"id":22771},"case-study-glade","Case Study: Glade",[12,22774,22775],{},"Free samples were once a go-to in stores to attract new customers. But this doesn’t have to be a lost cause for eCommerce merchants! Just because you can’t have someone physically handing it over, doesn’t mean that you’re unable to get your new products into your customers’ hands.",[12,22777,22778],{},"Teaming up with Walmart, Glade infused their new scent in the packaging pillows for all deliveries from Walmart’s online store. When the pillows are popped by a customer, the new Spring scent is released, and a QR code gives them easy access to purchase the scent for themselves. ",[12,22780,22781],{},"Not only does the scent reach people it wouldn’t usually, the QR code makes it quick and easy for customers to purchase it. Streamlining the purchasing process is likely to cause less customers to drop off from any initial interest, as they have to do next to nothing to finalize their purchase.",[12,22783,22784],{},"Consider adding some free samples in with your orders, alongside a handwritten note thanking your customer for their purchase with a QR code linking them to explore more products - particularly the samples you’ve included! For more creative marketing ideas, check out this article we wrote covering Glade and a few others.",[63,22786,22788],{"id":22787},"why-should-i-care-about-the-unboxing-experience","Why Should I Care about the Unboxing Experience?",[12,22790,22791],{},"We've shown you the how, but maybe you're asking yourself why you should go through all of this effort. Maybe you're thinking your product is good enough and seems to sell itself.",[12,22793,22794],{},"But this isn't just about the product - it's about the whole experience. No matter how fantastic your product is, you're missing out on crucial opportunities to nurture first time customers into loyal ones, or loyal customers into brand evangelists.",[86,22796,22798],{"id":22797},"word-of-mouth-marketing","Word of Mouth Marketing:",[12,22800,22801],{},"A report from Nielsen found that 92% of consumers trust suggestions from friends and family over more traditional forms of advertising. 74% of consumers also recognise word of mouth referrals as a key metric when they make purchasing decisions.",[12,22803,22804],{},"Imagine you receive an order from an online retailer containing some new skincare products. You might talk to a friend or housemate about the product if it’s something that impresses you, but it probably won’t be the first thing you discuss. ",[12,22806,22807],{},"However, if the experience adds value you weren’t expecting, this could change. If you get some added extras with your order that you weren’t expecting, or the packaging is more creative and sustainable than others, you’re more likely to share. A meaningful unboxing experience is the perfect way to achieve this sort of organic marketing.",[86,22809,22811],{"id":22810},"brand-loyalty","Brand Loyalty:",[12,22813,22814],{},"Customers can be fickle, and a lot of the time they’ll flock to the cheapest or easiest option. If you aren’t adding value to your product or experience, you’re unlikely to cultivate any loyalty from your customers. Online shopping can be faceless, but if you invest in the unboxing experience, it’s easier to build a relationship with your customers.",[12,22816,22817],{},"A personalized thank you note could even be a way to start a dialogue with your customer, asking for feedback or new product recommendations. If the customer likes what you do AND likes you too, the likelihood they’ll go on to buy again will dramatically increase. ",[12,22819,22820,22821,22825],{},"There’s tons of stats around the importance of customer retention, but here are some of the key ones: the probability of a sale to an existing customer can be as high as 70%, compared to only as high as 20% for a new prospect. The cost of acquiring a new customer can be up to 7x the cost of retaining an existing one. ",[31,22822,22824],{"href":20186,"rel":22823},[553],"Markinblog"," has tons more interesting stats on customer retention, and will have you wondering if you can afford not to invest in your existing customers.",[86,22827,22829],{"id":22828},"influencer-marketing","Influencer Marketing:",[12,22831,22832],{},"Influencers can bring your products or services to a huge new audience, so it makes sense to encourage them as much as possible to share it. The more you add in and the more impressive or theatric the experience is, the more they will have to share.",[12,22834,22835],{},"This could be the difference between a static image and video celebrating the product you’ve shared with them - the more there is for them to share, the higher chance you’ll impress their audience with part of your offering. ",[12,22837,22838],{},"With Instagram and TikTok drawing millions of users everyday, influencer marketing continues to grow in importance, and is expected to be worth $13.8 this year, and is a channel that increasingly demands attention. Perfecting your unboxing experience can help you maximize the impact of this growing channel.",[12,22840,22841],{},"That’s everything that we’ve got for now, but there are plenty more ideas and solutions out there to personalize your customer’s experience more special, and your relationships with them more meaningful.",[12,22843,22844,22845,22849],{},"Any ideas or questions? We’d love to chat! Get in touch at ",[31,22846,22848],{"href":22847},"mailto:contact@scribeless.co","contact@scribeless.co"," and we’d love to discuss how we can help. We hope you’ve got some useful ideas to get you started!",{"title":595,"searchDepth":596,"depth":596,"links":22851},[22852,22858,22859,22860,22861,22862,22863],{"id":22608,"depth":596,"text":22609,"children":22853},[22854,22855,22856,22857],{"id":22621,"depth":601,"text":22622},{"id":22631,"depth":601,"text":22632},{"id":22641,"depth":601,"text":22642},{"id":22651,"depth":601,"text":22652},{"id":22661,"depth":596,"text":22662},{"id":22697,"depth":596,"text":22698},{"id":22733,"depth":596,"text":22734},{"id":22752,"depth":596,"text":22753},{"id":22771,"depth":596,"text":22772},{"id":22787,"depth":596,"text":22788,"children":22864},[22865,22866,22867],{"id":22797,"depth":601,"text":22798},{"id":22810,"depth":601,"text":22811},{"id":22828,"depth":601,"text":22829},"2021-05-31","Create a memorable unboxing experience with better packaging, personalization, inserts, and post-purchase customer moments.","https:\u002F\u002Fuploads-ssl.webflow.com\u002F6620e04cc8e4839a48c29fbf\u002F66322b6730823cbf32c33646_6234c7b8635686b5095d0667_How%2520to%2520Create%2520a%2520Memorable%2520Unboxing%2520Experience.png","Women recording memorable unboxing video and putting hand inside box",{},"\u002Fblog\u002Fhow-to-create-a-memorable-unboxing-experience",{"title":22590,"description":22869},"how-to-create-a-memorable-unboxing-experience","blog\u002Fhow-to-create-a-memorable-unboxing-experience","Tactics for surprising customers in a positive way to increase loyalty and drive repeat business.","66322b6830823cbf32c336f7","rZ9BEeOT6f4FytYSuG4Jrh4XbxSG8H83vxkya_14858",{"id":22881,"title":22882,"blog_updated_date":7,"blog_updated_date_display":7,"body":22883,"category":15782,"date":23016,"date_display":7,"description":23017,"essential_reading":640,"extension":641,"image":23018,"image_alt":23019,"meta":23020,"name":7,"navigation":646,"path":23021,"pillar":7,"scheduled_publish_date":7,"seo":23022,"slug":23023,"status":652,"stem":23024,"summary":23025,"webflow_html_path":7,"webflow_item_id":23026,"__hash__":23027},"blog\u002Fblog\u002Falternative-tools-to-get-amazon-reviews.md","Tips and tricks for top Amazon reviews",{"type":9,"value":22884,"toc":23009},[22885,22900,22903,22907,22910,22913,22916,22922,22925,22934,22937,22940,22943,22946,22952,22955,22958,22961,22964,22967,22973,22976,22985,22988,22991,22997,23000,23003,23006],[12,22886,22887,22888,22893,22894,22899],{},"The online marketplace has grown to become an absolutely colossal industry, and it is only getting bigger. While online purchases only made up ",[31,22889,22892],{"href":22890,"rel":22891},"https:\u002F\u002Fwww.ons.gov.uk\u002Fbusinessindustryandtrade\u002Fretailindustry\u002Ftimeseries\u002Fj4mc\u002Fdrsi",[553],"7% of all retail sales"," in 2010, in 2019 nearly 20% of all retail sales were done online. It only makes sense that so many people are trying to get a piece of the action, and a great way to do that is through selling with Amazon (",[31,22895,22898],{"href":22896,"rel":22897},"https:\u002F\u002Ftechcrunch.com\u002F2018\u002F07\u002F13\u002Famazons-share-of-the-us-e-commerce-market-is-now-49-or-5-of-all-retail-spend\u002F",[553],"the site holds 49% of US e-commerce sales",").",[12,22901,22902],{},"2 million people are trying to do this, in fact. The problem is that, with all these sellers vying for attention in a marketplace flooded with alternatives, it can be hard to stand out. The same problem falls on the other side of the checkout, as having so many options available means it can be difficult for the consumer to identify the best choice.",[63,22904,22906],{"id":22905},"this-is-where-amazon-customer-reviews-come-in","This is where Amazon Customer Reviews come in...",[12,22908,22909],{},"The best way to gain traction is through reviews. They let customers know that you are a reliable seller, that you provide both excellent products and excellent customer service, and that you are certainly worth buying from.",[12,22911,22912],{},"In fact, 93% of buyers say that their decisions are influenced by reviews, so it is crucial for you to put your best foot forward if you ever hope to increase sales, and more than that, maintain repeat customers.",[12,22914,22915],{},"I’ve included a few tips below on how to make sure that your customers are vocal about their satisfaction, and how to make those who weren’t quite happy with their experience, VERY happy with their experience!",[63,22917,22919],{"id":22918},"up-your-customer-service",[39,22920,22921],{},"Up your Customer Service",[12,22923,22924],{},"While the numbers that your customers bring may look pretty good through the eyes of a salesperson, you need to remember that they are people behind the screens, and people want certain things from those that they buy from, now more than ever.",[12,22926,22927,22928,22933],{},"Recent studies have shown that customers are wanting more and more of that personal touch with their shopping experiences, and only ",[31,22929,22932],{"href":22930,"rel":22931},"https:\u002F\u002Feconsultancy.com\u002F12-stats-that-prove-why-personalisation-is-so-important\u002F",[553],"22% of customers",") are currently happy with the levels of personalization that they’re receiving. This means that you have the opportunity to make yourself known as one of those very few sellers who go that extra step to make sure their customers are delighted with their service.",[12,22935,22936],{},"While it may sound like hard work, particularly if you already have a high number of sales to process, there are a few easy things you can do to add that extra level of personalization to your business.",[12,22938,22939],{},"One great way is to send a personalized handwritten thank you note with your order. This makes the buyer feel like their purchase was unique, that they’ve just received something special and meaningful from you, and it gives you the opportunity to really flex your creativity and come up with something that will stay with them.",[12,22941,22942],{},"The sentiment here is up to you; you could simply thank them for their purchase, emphasise your hope that they are happy with the product, and that if they’re not then you are more than happy to resolve any issues they may have.",[12,22944,22945],{},"This is also a fantastic opportunity to remind them to leave you a customer review, as Amazon has no problem with its sellers asking for feedback so long as it does not solicit positive reviews specifically.",[63,22947,22949],{"id":22948},"embrace-all-reviews-good-or-bad",[39,22950,22951],{},"Embrace All Reviews, Good or Bad",[12,22953,22954],{},"A study conducted by the Spiegel Research Center on the impact of online reviews on sales figures uncovered a number of interesting facts about the online market. Chief among them was the effectiveness of a strong review presence (having available reviews on a site can lead to a 270% conversion rate), and the ideal quality of those reviews in building customer trust.",[12,22956,22957],{},"You may be surprised to learn that it is not necessarily five-star reviews that encourage further sales. In fact, if your reviews are ‘too perfect’, all hitting those maximum five stars, then customers are likely to become suspicious of the product, or even the seller. They’re seen as too good to be true.",[12,22959,22960],{},"Naturally, you’re going to want to have as many great reviews as you can get and show them off front and center of your product, but if you find that there’s a couple of black spots among them hitting maybe two or three stars, there’s still no cause for concern. Generally, you only want to average out at about a four-star rating, and having those few little sub-par reviews on show actually testifies to the legitimacy of you and your product.",[12,22962,22963],{},"But that’s not to say you should just let the bad reviews roll in. You shouldn’t panic, but you should still be proactive. If you receive a negative review from a buyer, try reaching out to them. Ask them why they were dissatisfied with their purchase and if there is any way that you could improve upon your service in the future.",[12,22965,22966],{},"You’ll be surprised how much this little step will go in turning your unhappy buyers around. Adding that personal touch can make a world of difference and it shows that you really care about your customers’ buying experience.",[63,22968,22970],{"id":22969},"keep-lines-open-but-dont-be-too-pushy",[39,22971,22972],{},"Keep Lines Open… But Don’t Be Too Pushy!",[12,22974,22975],{},"So you’ve processed a customer’s order and shipped the product. They’ve received it… and that’s it. No product reviews, no seller feedback, nothing. Communications have gone cold, but it isn't time to give up yet. You’re missing out on a valuable review there, and it’s absolutely worth trying to reconnect.",[12,22977,22978,22979,22984],{},"There’s nothing wrong with reaching out to these quiet customers - in fact it’s common practice for many sellers. Some companies have even found that ",[31,22980,22983],{"href":22981,"rel":22982},"https:\u002F\u002Fwww.powerreviews.com\u002Fblog\u002Fcomplete-guide-post-purchase-emails\u002F",[553],"80% of their follow-ups resulted in a review",". These customers often have valuable feedback, and a polite, personal follow up is sure to show that you really do value their opinion.",[12,22986,22987],{},"That being said, there's a time to stop. If your outreach isn't working, it's best to call it quits before you annoy your customer too much. Some customers simply want to buy and be done with things, and by relentlessly chasing for comment, you may be putting them off future orders.",[12,22989,22990],{},"A handful of well spaced-out, personal correspondence can win a customer back round, but make sure you know when the gig is up.",[63,22992,22994],{"id":22993},"keeping-things-personal-without-the-hassle",[39,22995,22996],{},"Keeping Things Personal, Without the Hassle",[12,22998,22999],{},"We understand that putting in this level of personalization can be a lot of work. After all, writing out all these letters by hand is going to take a whole lot of time, and it won’t be long before you start to feel the growing cost of stationery (and not to mention delivery).",[12,23001,23002],{},"With Scribeless, however, you can create personalized handwritten letters at scale. Our use of a unique Artificial Intelligence and Advanced Printing technology means that we can create handwritten notes, indiscernible from the real thing, quickly, while keeping things affordable.",[12,23004,23005],{},"Scribeless also has the added benefit of being partnered with Shopify, which alongside other integrations can set triggers for notes to be created automatically. You can choose those triggers yourself, but we'd suggest an automated thank you and review request after a first order goes a long way to building a lasting relationship with your customer which is sure to benefit you both!",[12,23007,23008],{},"So if you’re writing an intimate thank you note for one or one thousand customers, you can rest assured that you will be giving them the best personalized customer experience. You decide what you want to say and who you want to say it to, and we’ll handle the rest!",{"title":595,"searchDepth":596,"depth":596,"links":23010},[23011,23012,23013,23014,23015],{"id":22905,"depth":596,"text":22906},{"id":22918,"depth":596,"text":22921},{"id":22948,"depth":596,"text":22951},{"id":22969,"depth":596,"text":22972},{"id":22993,"depth":596,"text":22996},"2021-05-03","Explore compliant ways to get more Amazon reviews using better customer experience, follow-up, packaging, and service.","https:\u002F\u002Fuploads-ssl.webflow.com\u002F6620e04cc8e4839a48c29fbf\u002F66322b660cc8fc4b5cfcd1f0_62334a8207116f0c92b8115e_607584b6266d4c244dd40fc8_5ebea76fd8ae860a69f14a7d_amazon-handwritten-marketing.png","A handwritten thank you note with 5 amazon stars",{},"\u002Fblog\u002Falternative-tools-to-get-amazon-reviews",{"title":22882,"description":23017},"alternative-tools-to-get-amazon-reviews","blog\u002Falternative-tools-to-get-amazon-reviews","How to drive Amazon customers to your website and build brand loyalty without violating policies.","66322b660cc8fc4b5cfcd202","ady5bBq32bEDaSYEJxw0jAgfWC8BW2ZLI0q4lmgn9b0",{"id":23029,"title":23030,"blog_updated_date":7,"blog_updated_date_display":7,"body":23031,"category":17731,"date":23141,"date_display":7,"description":23142,"essential_reading":640,"extension":641,"image":23143,"image_alt":23144,"meta":23145,"name":7,"navigation":646,"path":23146,"pillar":7,"scheduled_publish_date":7,"seo":23147,"slug":23148,"status":652,"stem":23149,"summary":23150,"webflow_html_path":7,"webflow_item_id":23151,"__hash__":23152},"blog\u002Fblog\u002Fthe-power-of-handwritten-letters-with-communications-expert-tom-schwendler.md","The power of handwritten letters with Tom Schwendler",{"type":9,"value":23032,"toc":23139},[23033,23044,23051,23054,23061,23069,23075,23082,23085,23092,23100,23103,23110,23113,23120,23123,23130,23133],[12,23034,23035],{},[2859,23036,23037,23038,23043],{},"Tom Schwendler is a freelance communications consultant with more than 30 years’ experience in corporate communications, including at General Electric. His first book – ",[39,23039,23040],{},[39,23041,23042],{},"Love in a Suitcase"," – unpacks the wisdom from hundreds of handwritten love letters from the 1940’s. We caught up with Tom so he could share some of his expertise, and tell us what inspired him to write a book about the handwritten letters he found.",[12,23045,23046],{},[2859,23047,23048],{},[39,23049,23050],{},"Tom, as a communications expert, what would you say is most important when it comes to having impactful communication?",[12,23052,23053],{},"There are many factors. First, it’s important to know your audience. That will influence not only what you say but also the channels you use to deliver your messages. It all starts with having a good communication plan that lays out who will communicate to whom, when, and how.",[12,23055,23056],{},[2859,23057,23058],{},[39,23059,23060],{},"What would your guiding principles be?",[12,23062,23063,23064],{},"#1: All communication is local. When it comes to communicating on global themes or messages, people want to know “what does this mean to me?” You have to make it personal. One way to do that is to “put a face on it,” which is a good storytelling technique used by the media or by companies which use testimonials. **Use of handwriting can do that too.",[2859,23065,23066],{},[39,23067,23068],{},"Why do you think that is?",[12,23070,23071,23072],{},"It’s personal. And it’s appreciated now more than ever. Psychologist Deborah Smith told the Huffington Post last year that “a carefully crafted, handwritten letter really stands out against the backdrop of Zoom calls and What’s App chats.” Sure, she was talking about personal letters, but customers are people too. I read one report that ",[39,23073,23074],{},"handwritten notes have a 300% higher open rates and a 20-50% higher response rate (vs. printed mail and email.)",[12,23076,23077],{},[2859,23078,23079],{},[39,23080,23081],{},"Did you use handwritten notes in your time at GE?",[12,23083,23084],{},"Note cards were actually included in a Managers Toolkit that was focused on how-to engage with employees. One low or no-cost way of showing appreciation of an employees is to send them a “thank you” which means a whole lot more when people take the time to write it on paper or say it publicly.",[12,23086,23087],{},[2859,23088,23089],{},[39,23090,23091],{},"Are there any other benefits of a handwritten note beyond personalization?",[12,23093,23094,23095],{},"It’s a good way to grab someone’s attention because letter writing has become a lost art. You have to get noticed before you can get someone to read you messages whether that’s through the use of graphics or headlines or clever phrase. **For some companies, a handwritten letter can be an extension of their brand.",[2859,23096,23097],{},[39,23098,23099],{},"Your upcoming book 'Love in a Suitcase' shows us what you learnt from hundreds of love letters you found between your aunt and uncle. What was your initial reaction to finding them?",[12,23101,23102],{},"I was kinda thrilled to get an insight into their relationship in such a special way.",[12,23104,23105],{},[2859,23106,23107],{},[39,23108,23109],{},"What inspired you to write a book about them?",[12,23111,23112],{},"I learned a lot of great lessons on life from my aunt and uncle and, putting my writers hat on, I wondered, ‘how can I categorise them so they can be useful?' I wanted to help transfer some of these analogue experiences to the digital age.",[12,23114,23115],{},[2859,23116,23117],{},[39,23118,23119],{},"What did you learn from reading hundreds of love letters for your book?",[12,23121,23122],{},"I realized that handwritten letters are the gold standard as a meaningful format and channel of communication.",[12,23124,23125],{},[2859,23126,23127],{},[39,23128,23129],{},"And finally, any advice for letter writers?",[12,23131,23132],{},"Just sit down and write. Try to write like you speak. I’ll even help you get started. Start with this: “Dear…”",[12,23134,23135,23136,23138],{},"'",[39,23137,23042],{},"' is set for release on May 1st 2021.",{"title":595,"searchDepth":596,"depth":596,"links":23140},[],"2020-10-19","Explore handwritten letters, business communication, and relationship-building insights from communications expert Tom Schwendler.","https:\u002F\u002Fcdn.prod.website-files.com\u002F6620e04cc8e4839a48c29fbf\u002F66322b66d3230ba7d3d9463a_62334ab26ac5df3dadfaf58f_6075848d3f89b8407aef2970_605b5ee05824165262682f60_tom.jpeg","A close up photograph of some handwritten mail with physical stamps and postmarks",{},"\u002Fblog\u002Fthe-power-of-handwritten-letters-with-communications-expert-tom-schwendler",{"title":23030,"description":23142},"the-power-of-handwritten-letters-with-communications-expert-tom-schwendler","blog\u002Fthe-power-of-handwritten-letters-with-communications-expert-tom-schwendler","Announcing the new Scribeless Shopify Flow connector for streamlining handwritten marketing campaigns.","66322b66d3230ba7d3d94670","XHUyUnPlOUln0W29OPvN2im9pAHZihCsc6_3pI3wW1k",{"id":23154,"title":23155,"blog_updated_date":7,"blog_updated_date_display":7,"body":23156,"category":17731,"date":23409,"date_display":7,"description":23410,"essential_reading":640,"extension":641,"image":23411,"image_alt":23412,"meta":23413,"name":7,"navigation":646,"path":23414,"pillar":7,"scheduled_publish_date":7,"seo":23415,"slug":23416,"status":652,"stem":23417,"summary":23418,"webflow_html_path":7,"webflow_item_id":23419,"__hash__":23420},"blog\u002Fblog\u002Fchristmas-cards-2021.md","When to send Christmas cards in 2021",{"type":9,"value":23157,"toc":23394},[23158,23161,23164,23167,23171,23174,23178,23181,23184,23188,23191,23202,23210,23214,23217,23220,23227,23240,23244,23247,23251,23281,23285,23321,23325,23345,23349,23352,23361,23364,23367,23371,23374,23377,23380,23382],[12,23159,23160],{},"Christmas is fast approaching, and Christmas cards are one of the most traditional ways to wish friends, family and your network a happy and healthy holiday season. Business Christmas cards are often unexpected, and can really help to build morale and customer loyalty.",[12,23162,23163],{},"When to send Christmas cards is a topic that is often up for debate - postal services will have Christmas post deadlines, but in 2021 with the impact of Covid, it's advisable to give your company more time than ever to plan and distribute your festive mailer.",[12,23165,23166],{},"Whilst we're primarily aiming this article at businesses looking to send Christmas cards to their customer, clients and staff, there is a lot of useful information in here for anyone trying to get their head around Christmas posting deadlines, so feel free to carry on reading!",[63,23168,23170],{"id":23169},"what-do-i-need-to-be-able-to-send-christmas-cards","What do I need to be able to send Christmas cards?",[12,23172,23173],{},"Before you can worry about when to send your cards, there are a few creative decisions and data collection you need to do first.",[86,23175,23177],{"id":23176},"names-and-addresses","Names and addresses",[12,23179,23180],{},"This task can obviously vary in complexity depending on how many people you're looking to send to, and if you have that data on hand. Customer data can be a breeze, however - if they've ever ordered anything, you should already have that data handy. You can quite easily export customer data from Shopify, so that's a relatively easy one to compile.",[12,23182,23183],{},"Data on your staff may not be quite as easily accessible, but if your team is big enough, HR will likely have a record somewhere. Otherwise, this could be more of a manual process, so it's another great reason to start planning your Christmas cards far in advance.",[86,23185,23187],{"id":23186},"design-and-copy","Design and copy",[12,23189,23190],{},"When your recipients open their envelope, the first thing they'll see is the design on the front of the Christmas card, so you'll want to make a positive impression both then and something that looks good enough to be pride of place on the mantelpiece. A great looking Christmas card might include:",[43,23192,23193,23196,23199],{},[46,23194,23195],{},"Aesthetically pleasing visuals that will look good displayed in your recipient's home",[46,23197,23198],{},"A festive theme or color scheme, such as adorning your design with snow, or using the colors red, gold, white or green",[46,23200,23201],{},"An element of your own branding, to remind them who sent the card!",[12,23203,23204,23205,23209],{},"Copy is another really important thing to consider, and many struggle to decide on the tone they should use in business Christmas cards. Thankfully, we've written a complete guide on ",[31,23206,23208],{"href":19878,"rel":23207},[553],"Business Christmas Card Etiquette"," to make sure your message resonates perfectly with your recipients.",[86,23211,23213],{"id":23212},"provider","Provider",[12,23215,23216],{},"If you're sending a lot of Christmas cards, it's likely that you're going to need a bit of a hand. I remember one of my very first 'jobs' as a teenager was writing a few hundred Christmas cards for my aunt and uncle.",[12,23218,23219],{},"A few days and a very sore wrist later, these were ready to go - but my aunt and uncle worked for a small business supplying tools to mechanics. A company any bigger than that are going to need a lot more resource to be able to send to all of their customers, clients or staff.",[12,23221,23222,23223,23226],{},"This is where we come in - at ",[31,23224,17419],{"href":18250,"rel":23225},[553],", we can produce and distribute the notes for you, but that isn't even the best part! Scribeless greetings cards and notes are created by an AI to make them look indistinguishable from regular handwritten cards. This gives them a personal feel that most other providers can't give, without the huge sink of time and resources it would take to manually handwrite them.",[12,23228,23229,23230,23234,23235,18372],{},"Interested? Click here to find out a little more about ",[31,23231,23233],{"href":18349,"rel":23232},[553],"Scribeless Christmas cards",", or if you'd rather speak to one of the team, you can ",[31,23236,23239],{"href":23237,"rel":23238},"https:\u002F\u002Fcalendly.com\u002Fscribeless-team\u002Fintroduction-call?month=2021-11",[553],"book a meeting",[63,23241,23243],{"id":23242},"when-should-i-send-my-christmas-cards","When should I send my Christmas cards?",[12,23245,23246],{},"Christmas cards are usually sent any time from mid-November until the Christmas posting deadlines for wherever you are based in the world. This obviously differs quite a lot depending on where you are in the world, so we've grabbed the Christmas posting deadlines for 2021 from USPS, Royal Mail and Canada for you.",[86,23248,23250],{"id":23249},"usps","USPS",[43,23252,23253,23256,23262,23268,23274],{},[46,23254,23255],{},"USPS Retail Ground Service: **Dec. 15th **",[46,23257,23258,23259],{},"First-Class Mail Service: ",[39,23260,23261],{},"Dec. 17th",[46,23263,23264,23265],{},"Priority Mail Service: ",[39,23266,23267],{},"Dec. 18th",[46,23269,23270,23271],{},"Priority Mail Express Service: ",[39,23272,23273],{},"Dec. 23th",[46,23275,23276],{},[31,23277,23280],{"href":23278,"rel":23279},"https:\u002F\u002Fwww.usps.com\u002Fholiday\u002Fholiday-shipping-dates.htm",[553],"Click here for USPS Intl. Shipping Dates",[86,23282,23284],{"id":23283},"royal-mail","Royal Mail",[43,23286,23287,23290,23296,23302,23308,23314],{},[46,23288,23289],{},"Royal Mail Bulk Mail Economy: **Dec. 17th **",[46,23291,23292,23293],{},"2nd Class, 2nd Class Signed For, Royal Mail 48: ",[39,23294,23295],{},"Dec 18th",[46,23297,23298,23299],{},"1st Class, 1st Class Signed For, Royal Mail 24, Royal Mail Tracked 48: ",[39,23300,23301],{},"Dec 21st",[46,23303,23304,23305],{},"Royal Mail Tracked 24: ",[39,23306,23307],{},"Dec 22nd",[46,23309,23310,23311],{},"Special Delivery Guaranteed: ",[39,23312,23313],{},"Dec 23rd",[46,23315,23316],{},[31,23317,23320],{"href":23318,"rel":23319},"https:\u002F\u002Fwww.royalmail.com\u002Fchristmas\u002Flast-posting-dates",[553],"Click here for Royal Mail Intl. Shipping Dates",[86,23322,23324],{"id":23323},"canada-post","Canada Post",[43,23326,23327,23333,23339],{},[46,23328,23329,23330],{},"Local: ",[39,23331,23332],{},"Dec. 21st",[46,23334,23335,23336],{},"Regional: ",[39,23337,23338],{},"Dec. 20th",[46,23340,23341,23342],{},"National: ",[39,23343,23344],{},"Dec 17th",[86,23346,23348],{"id":23347},"will-this-guarantee-my-cards-will-arrive-on-time","Will this guarantee my cards will arrive on time?",[12,23350,23351],{},"A lot of people want to know when to send their Christmas cards to guarantee arrival before Christmas day, but these Christmas posting dates tend to serve as guides rather than guarantees. Sending something tracked gives much more certainty, but this is manual and expensive, so probably not the best option.",[12,23353,23354,23355,23360],{},"Christmas tends to be the busiest time of year for postal services - there are over ",[31,23356,23359],{"href":23357,"rel":23358},"https:\u002F\u002Fcdn2.hubspot.net\u002Fhub\u002F37010\u002Ffile-13884805-pdf\u002Fdocs\u002Fchristmas_card_infographic.pdf",[553],"2 billion Christmas cards sent in the US"," each year - so posting Christmas cards before the official Christmas posting dates is a good idea to give yourself even more of a chance.",[12,23362,23363],{},"We're asking customers who are sending business Christmas cards with Scribeless to have their data with us by December 10th to allow for any delays. The truth is postal services haven't fully recovered from the impact of Covid and their usual reliable delivery times are not quite as certain as they used to be.",[12,23365,23366],{},"We wouldn't go as far as to say it's never too early - customers will be pretty puzzled if they're opening Christmas cards under the Summer sun - but as soon as the leaves start dropping from the trees, it's a good time to start compiling your data so you're prepared in plenty of time for your postal service's Christmas posting dates.",[63,23368,23370],{"id":23369},"does-it-matter-if-my-cards-dont-arrive-in-time-for-christmas","Does it matter if my cards don't arrive in time for Christmas?",[12,23372,23373],{},"No matter when your cards arrive, your recipient is going to be grateful you thought of them. The effect may diminish slightly the later they arrive, but it's still the thought that counts.",[12,23375,23376],{},"One option is sending a generic season's greeting mailer, containing wishes for the holiday season, Christmas and New Year. This covers you if your cards arrive slightly later than expected, and extends your well-wishes even beyond Christmas itself.",[12,23378,23379],{},"This could be a particularly good option if you're running out of time - Christmas is a busy time in many lines of work, and businesses are often forced to prioritize more pressing matters. Making your Christmas cards broader in their messaging can be a blessing if you're cutting it close to get your mailer out in time for the Christmas posting dates. You could also focus on wishes for the New Year exclusively, as it will likely come after other Christmas post, and could stand out even more as a result!",[63,23381,18607],{"id":18606},[12,23383,23384,23385,23388,23389,23393],{},"That's a lot to remember, but the only date you need to remember if you want Scribeless to help you with your business Christmas cards this year is ",[39,23386,23387],{},"December 10th",". ",[31,23390,23392],{"href":23237,"rel":23391},[553],"Speak to one of the team"," today to let them know to expect your campaign, so we can guarantee it's putting a smile on the faces of your customers, clients and staff by the time December 25th rolls around!",{"title":595,"searchDepth":596,"depth":596,"links":23395},[23396,23401,23407,23408],{"id":23169,"depth":596,"text":23170,"children":23397},[23398,23399,23400],{"id":23176,"depth":601,"text":23177},{"id":23186,"depth":601,"text":23187},{"id":23212,"depth":601,"text":23213},{"id":23242,"depth":596,"text":23243,"children":23402},[23403,23404,23405,23406],{"id":23249,"depth":601,"text":23250},{"id":23283,"depth":601,"text":23284},{"id":23323,"depth":601,"text":23324},{"id":23347,"depth":601,"text":23348},{"id":23369,"depth":596,"text":23370},{"id":18606,"depth":596,"text":18607},"2020-10-14","Learn when to send business Christmas cards and how to plan holiday outreach so cards arrive at the right time.","https:\u002F\u002Fuploads-ssl.webflow.com\u002F6620e04cc8e4839a48c29fbf\u002F66322b63ae1db74537d7f916_62334a88ee9c82887c6636f4_61925e301bc0037a3a913a0f_ChristmasPostbox.jpeg","Red letter postbox for sending handwritten notes",{},"\u002Fblog\u002Fchristmas-cards-2021",{"title":23155,"description":23410},"christmas-cards-2021","blog\u002Fchristmas-cards-2021","When to send business Christmas cards in 2021 to ensure timely delivery during the holiday season.","66322b63ae1db74537d7f941","RjlciU26sWGanuxYPPDBGiD9LHGFkfBo4uOE1bNe8Mo",{"id":23422,"title":23423,"blog_updated_date":7,"blog_updated_date_display":7,"body":23424,"category":17731,"date":23524,"date_display":7,"description":23525,"essential_reading":640,"extension":641,"image":23526,"image_alt":23527,"meta":23528,"name":7,"navigation":646,"path":23529,"pillar":7,"scheduled_publish_date":7,"seo":23530,"slug":23531,"status":652,"stem":23532,"summary":23533,"webflow_html_path":7,"webflow_item_id":23534,"__hash__":23535},"blog\u002Fblog\u002Fhow-santa-hacked-christmas-a-growth-marketing-guide-for-the-holiday-season.md","How Santa hacked Christmas - a growth marketing guide",{"type":9,"value":23425,"toc":23522},[23426,23440,23443,23446,23449,23466,23483,23486,23489,23492,23495,23498,23501,23504,23507,23510,23513,23516,23519],[12,23427,23428],{},[2859,23429,23430,23431,4208],{},"(if this doesn't make sense, have a look ",[2859,23432,23433],{},[31,23434,23437],{"href":23435,"rel":23436},"https:\u002F\u002Fwww.bbc.com\u002Fnews\u002Fbusiness-54505841",[553],[2859,23438,23439],{},"here",[12,23441,23442],{},"COVID-19 has affected all businesses. Even Santa's festive empire has fallen on tough times, and Dasher, Dancer, Prancer and the rest of the gang have started to look for alternative opportunities:",[12,23444,23445],{},"We recently interviewed Mr. Claus to see how his business is using technology to bounce back this Christmas. From HubSpot naughty and nice active lists to present management on Shopify, Santa walks us through his tech stack.",[12,23447,23448],{},"***Q. Mr. Claus, how are you coping with delivering a great Christmas during such difficult times?***We've had to get with the times! I'm old school, and have been doing this since long before you were born. I guess you could say that we've been stuck in our ways, but when COVID first hit, we knew that needed to change.",[12,23450,23451,23452,23457,23458,23465],{},"Technology has allowed us to work more efficiently, and with reduced staff. We have been using ",[31,23453,23455],{"href":12820,"rel":23454},[553],[39,23456,12822],{}," to automate lots of laborious tasks, and we now use ",[31,23459,23462],{"href":23460,"rel":23461},"https:\u002F\u002Fwww.bamboohr.com\u002Fb\u002F",[553],[39,23463,23464],{},"Bamboo HR"," to manage all of the elves.",[12,23467,23468,23469,23474,23475,23482],{},"***Q: So what does your tech stack look like?***There are tons of great platforms out there, but we have a few personal favourites. We use ",[31,23470,23472],{"href":16045,"rel":23471},[553],[39,23473,12840],{}," as our CRM and for our analytics, ",[31,23476,23479],{"href":23477,"rel":23478},"https:\u002F\u002Fwww.shopify.co.uk\u002F",[553],[39,23480,23481],{},"Shopify"," for keeping track of presents and inventory, Bamboo HR managing the elves.",[12,23484,23485],{},"***Q: Quite a line up! What platform or service has saved you the most time?***I'm a big fan of Hubspot. We used to employ thousands of elves in the data science team, who would go and collect information on which kids had been naughty, and which had been nice. It was a thankless task and required tons of field work which of course wasn't possible when lockdown started.",[12,23487,23488],{},"We upgraded to Hubspot's marketing professional subscription, and set up lead scoring using workflows. It meant that we could associate scores with certain behaviors, so when a kid was badly behaved, it would automatically lower their behavior score. We then use active lists (for the naughty and nice lists) which automatically filter the kids based on their behavior score.",[12,23490,23491],{},"When the big day comes the good kids get sent a present request call-to-action, and the bad kids get an automated email letting them know of the bad news, and what behaviors let them down.",[12,23493,23494],{},"***Q: At least you provide constructive feedback! How does the present request work? It sounds a bit more modern than kids leaving lists in their fireplaces.***Oh it is, and believe me, I don't miss having to squeeze down those chimneys! It just felt so antiquated, you know? Like all these kids have phones and laptops... and this felt more inclusive to the inner city kids who might not have a chimney. They all receive an email with a CTA that directs them to our Shopify store, where they can pick out their dream present.",[12,23496,23497],{},"***Q: Do you use any clever Shopify tools?***We're actually Shopify Plus users, so have access to Shopify flow. We use Flow and the Scribeless Shopify app to automatically send 'handwritten' Christmas cards to the kids. They love 'em! And since the Scribeless AI learnt my handwriting none of them can tell that it isn't me!",[12,23499,23500],{},"***Q: That's cool - how did you get to use your handwriting?***It was super easy - I got in touch with the guys at Scribeless and they gave me some instructions on what I should write down to learn all the nuances of my writing. In a few weeks it was ready, and I couldn't believe the likeness! I ordered a sample and gave it to Mrs. Claus with a note I wrote myself, and she couldn't tell the difference!",[12,23502,23503],{},"***Q: How have you coped with working from home?***I've always worked from home so for me it wasn't a huge change, but for the Elves it was a bit of a shock. We had to send all of the toy-making kit to their homes, and it was pretty hard to keep the Christmas cheer going after we had to cancel the big Christmas party.",[12,23505,23506],{},"Employee and elf well-being is one of my number one priorities, so we had to look for alternative ways to keep them happy at home. Bamboo HR has been great at keeping track of all the elves without muddling through a load of spreadsheets.",[12,23508,23509],{},"They love it too - they can track how long they've worked so they know when they've earned a well deserved break. The North Pole can get pretty chilly, so every now and again I can't begrudge them a couple days in the sun!",[12,23511,23512],{},"***Q: Did you find any good ways of maintaining moral for your employees?***Snackcess are a great asset to us for making sure the elves stay full of morale this year - and I think we'll be using them long after the pandemic stops too! The elves are used to gorging themselves on chocolate coins and pigs in blankets, but Snackcess really opened our eyes to healthy snacking, and the elves seem to feel much more energised as a result!",[12,23514,23515],{},"This year we are also sending handwritten Christmas cards to all of the elves to say thank you for their work in this especially hard period. It hasn't been an easy time for anyone, so we wanted to make them know we still really value their work.",[12,23517,23518],{},"Scribeless have just started offering Christmas cards, so we've got a thank you campaign in the works right now. The custom merge fields mean I can even thank elves who have been working on different toys without having to create more than one campaign!",[12,23520,23521],{},"***Q: Great, well thanks for this Mr. Claus. I'll leave you to make the presents - hope you and the team have a great Christmas!***You're welcome - Merry Christmas to you too!",{"title":595,"searchDepth":596,"depth":596,"links":23523},[],"2020-10-11","A playful growth marketing guide using Santa to explain holiday operations, automation, personalization, and customer experience.","https:\u002F\u002Fcdn.prod.website-files.com\u002F6620e04cc8e4839a48c29fbf\u002F66322b63671b4c96c63fc16f_62334a97b25afc8f14f56f60_60758494c4094697d4eaf22e_5f98276607498e3fd48149f3_Screenshot%252525202020-10-27%25252520at%2525252009.57.30.png","An advert for a reindeer growth marketing role",{},"\u002Fblog\u002Fhow-santa-hacked-christmas-a-growth-marketing-guide-for-the-holiday-season",{"title":23423,"description":23525},"how-santa-hacked-christmas-a-growth-marketing-guide-for-the-holiday-season","blog\u002Fhow-santa-hacked-christmas-a-growth-marketing-guide-for-the-holiday-season","How Santa's business utilizes technology like HubSpot and Shopify to manage operations during COVID-19.","66322b63671b4c96c63fc1b7","WhCNPduTZ4zcCZsy1JMIZfh9nGspTrh3Gx2t9jPfwkY",{"id":23537,"title":4575,"blog_updated_date":7,"blog_updated_date_display":7,"body":23538,"category":4509,"date":23674,"date_display":7,"description":23675,"essential_reading":640,"extension":641,"image":23676,"image_alt":23677,"meta":23678,"name":7,"navigation":646,"path":23679,"pillar":7,"scheduled_publish_date":7,"seo":23680,"slug":23681,"status":652,"stem":23682,"summary":23683,"webflow_html_path":7,"webflow_item_id":23684,"__hash__":23685},"blog\u002Fblog\u002Fmake-a-direct-mail-mailing-list.md",{"type":9,"value":23539,"toc":23666},[23540,23543,23546,23549,23555,23558,23561,23564,23570,23573,23576,23579,23585,23588,23591,23594,23597,23600,23606,23609,23612,23615,23621,23624,23627,23635,23638,23644,23647,23650,23653,23656,23659],[12,23541,23542],{},"Direct mail marketing is an effective way of reaching out to customers, no matter where they are on their buyer’s journey. Whether you’re getting in touch for the first time or checking in with a long loyal client, direct mail makes it possible to increase and maintain brand awareness.",[12,23544,23545],{},"More importantly, it manages to do this while representing something exciting, special, and much more personal, than an email. That’s not to say that you should rely entirely on a strong direct mail marketing strategy, though. In fact, combining element of both direct mail and digital marketing is a great way to keep things efficient and cost-effective.",[12,23547,23548],{},"A mailing list makes it easy for businesses to use direct mail marketing to spread awareness of - and hopefully build interest in - their product to a more targeted audience who are more likely to want to engage. Creating and implementing a mailing list may seem a little intimidating at first. That’s why we’re taking you through the process below. And remember, once you’ve got a list to work with, you have limitless potential to grow with the information that you learn from it.",[63,23550,23552],{"id":23551},"buying-a-mailing-list",[39,23553,23554],{},"Buying a Mailing List",[12,23556,23557],{},"GDPR and the CAN-SPAM act make buying a mailing list for the purposes of email marketing a pretty bad idea. However, it’s absolutely possible to buy one for a direct mail marketing campaign.",[12,23559,23560],{},"Having a pre-made selection of suitable recipients can save you a ton of time crawling for them. If you manage to find such a list, the bulk of the work segmenting will be done too! It’s still important to do your research though. There are plenty of companies offering mailing lists for a reasonable price, but you need to remember that these lists can vary greatly in quality.",[12,23562,23563],{},"But, as with almost anything these days, even this job can be automated. There are plenty of services that offer mailing list reviews. Vetting your own mailing list shouldn’t be too much trouble, though, and it’s better to be sure that you know exactly who you’re mailing to.",[63,23565,23567],{"id":23566},"optimizing-your-website",[39,23568,23569],{},"Optimizing Your Website",[12,23571,23572],{},"Remember that before you go looking to spend money, you should always try using the tools you have available. You can use your website data to develop a mailing list organically.",[12,23574,23575],{},"Who are your most frequent visitors? Who has the highest levels of engagement? By targeting the customers who already show an interest in your product, you can increase the success of a direct mail marketing campaign exponentially.",[12,23577,23578],{},"If you don’t already have a user’s address at hand, then you can optimize your website to request the information through a subscription sign up, offering to send a discount in the mail, or by blocking a white paper behind a landing page.",[63,23580,23582],{"id":23581},"increasing-the-quality-of-your-content",[39,23583,23584],{},"Increasing the Quality of Your Content",[12,23586,23587],{},"Directing your efforts to the quality of the content in your direct mail marketing can help your engagement with new customers, but it can also help keep their interest long into the future.",[12,23589,23590],{},"Customers tend to reward the business that makes them feel appreciated and cared for. That’s why they’re so happy to share their positive experience with direct mail.",[12,23592,23593],{},"In fact, 23% of direct mail, and 21% of promotions and special offers, are shared between members of the same household.",[12,23595,23596],{},"Maintaining a consistent quality of interactions is key to maximizing the effectiveness of your direct mail marketing, both in satisfying established customers and in growing your customer base.",[12,23598,23599],{},"Simply including a request to get in touch in an engaging piece of direct mail can aid you in your mission of creating a mailing list for the future.",[63,23601,23603],{"id":23602},"implementing-automation",[39,23604,23605],{},"Implementing Automation",[12,23607,23608],{},"In the modern day, it’s hard to run a business without some degree of automation involved in every task. There are countless services offering a range of different automation tools, from segmentation to analytics.",[12,23610,23611],{},"Any of these tools can be extremely helpful when creating a mailing list, or just planning a direct mail marketing campaign in general.",[12,23613,23614],{},"You should get to know what options for automation are out there and identify just what aspect of your direct mail marketing would benefit most from automation.",[63,23616,23618],{"id":23617},"tracking-your-campaigns",[39,23619,23620],{},"Tracking Your Campaigns",[12,23622,23623],{},"Tracking is arguably the most important thing you need to implement as part of your direct mail marketing. Marketing is about testing, and you can't test without data.",[12,23625,23626],{},"However you decide to create your mailing list, if it doesn’t include a way of tracking your customer responses, then it’s impossible to see what methods actually work and what needs changing.",[12,23628,23629,23630],{},"Implementing some digital tactics with your direct mail marketing can go a long way here. Include specific URLs, telephone numbers, and QR Codes that are unique to your direct mail marketing campaign. We covered this tactic in a recent blog post. Read more about it ",[31,23631,23634],{"href":23632,"rel":23633},"https:\u002F\u002Fwww.scribeless.co\u002Fblog\u002Ftrack-your-direct-mail-marketing\u002F",[553],"here!",[12,23636,23637],{},"When your recipients engage with your marketing by using those links or calling those numbers, you’ll be able to positively attribute the success to that specific campaign. When you know what works and what doesn't, you’ll be able to improve the success of all future campaigns.",[63,23639,23641],{"id":23640},"targeting-your-audience",[39,23642,23643],{},"Targeting Your Audience",[12,23645,23646],{},"There’s nothing worse than wasting time and resources marketing to people who are uninterested in your product. That’s why it’s so important to segment your audience and only target those that have the potential to buy.",[12,23648,23649],{},"The thing is, it won’t be possible to effectively segment until you know exactly who it is you need to be targeting. To learn this, you could try marketing to various demographics through isolated campaigns.",[12,23651,23652],{},"This way you can directly identify who is already interested in your brand and discover a few clues as to who might be interested with a little persuasion. Segmenting based on customer purchase histories will help focus the aim and content of your marketing towards those specific groups.",[12,23654,23655],{},"The better targeted your content is, the more likely it is that your marketing campaign will be a success. And remember, the more your engagement rates increase, the easier it becomes to segment further and continue boosting sales.",[12,23657,23658],{},"Making your own mailing list isn’t always easy, but there are plenty of ways to simplify the process. Luckily, it only gets easier with time. The more direct mail you send, the more information you receive through feedback, and mailing lists are built on information.",[12,23660,23661,23662],{},"But best of all, the bigger and better your mailing lists are, the bigger your customer base will soon be. ",[31,23663,23665],{"href":18250,"rel":23664},[553],"Click here to send personalized direct mail at scale.",{"title":595,"searchDepth":596,"depth":596,"links":23667},[23668,23669,23670,23671,23672,23673],{"id":23551,"depth":596,"text":23554},{"id":23566,"depth":596,"text":23569},{"id":23581,"depth":596,"text":23584},{"id":23602,"depth":596,"text":23605},{"id":23617,"depth":596,"text":23620},{"id":23640,"depth":596,"text":23643},"2020-10-05","Build a better direct mail mailing list with clearer audience definition, cleaner data, segmentation, and campaign planning.","https:\u002F\u002Fcdn.prod.website-files.com\u002F6620e04cc8e4839a48c29fbf\u002F66322b6c84ebf97e0337ff19_623b789654df423e0db55818_Direct%2520Mail%2520Mailing%2520List.png","Man holding direct mail mailing list then sending handwritten notes",{},"\u002Fblog\u002Fmake-a-direct-mail-mailing-list",{"title":4575,"description":23675},"make-a-direct-mail-mailing-list","blog\u002Fmake-a-direct-mail-mailing-list","Tactics for making direct mail campaigns stand out in recipients' mailboxes and inboxes.","66322b6c84ebf97e0337ffa4","nUWshu1IvmZIIZQ58AnhbGExNertVx463Md8LHYSTfY",{"id":23687,"title":23688,"blog_updated_date":7,"blog_updated_date_display":7,"body":23689,"category":6817,"date":23785,"date_display":7,"description":23786,"essential_reading":640,"extension":641,"image":23787,"image_alt":23788,"meta":23789,"name":7,"navigation":646,"path":23790,"pillar":7,"scheduled_publish_date":7,"seo":23791,"slug":23792,"status":652,"stem":23793,"summary":23794,"webflow_html_path":7,"webflow_item_id":23795,"__hash__":23796},"blog\u002Fblog\u002F7-things-to-know-to-take-your-direct-marketing-campaigns-to-the-next-level.md","Level up your direct mail marketing",{"type":9,"value":23690,"toc":23775},[23691,23694,23700,23703,23706,23709,23715,23718,23721,23727,23730,23736,23739,23745,23748,23754,23757,23763,23766,23772],[12,23692,23693],{},"Direct mail is one of the most critical pieces of your marketing plan. The key to success lies in your approach, as proper planning goes a long way to creating a significant return on investment. Here are seven tips you should consider when planning a successful direct-mail marketing campaign.",[63,23695,23697],{"id":23696},"know-your-audience-inside-and-out",[39,23698,23699],{},"Know your audience inside and out",[12,23701,23702],{},"An essential part of any direct mail campaign is understanding your audience - knowing exactly who you are sending your mail to. There are a lot of variables in creating a successful campaign, but everything becomes easier if you can identify your target audience.",[12,23704,23705],{},"Basic demographics such as gender and age range are a great starting point. However, a deeper understanding of daily habits will allow you to craft your message better and increase conversion rates. Consider your target demographic’s shopping and lifestyle habits; think about their daily goals and challenges.",[12,23707,23708],{},"Database technology can allow you to gather an enormous amount of information on the geographic, demographic, and behavioral profiles of your prospects through sign up forms on your website, social media analytics, online questionnaires, or even telephone surveys. Use that information to gain a deeper understanding of your target reader.",[63,23710,23712],{"id":23711},"know-your-goal",[39,23713,23714],{},"Know your goal",[12,23716,23717],{},"Having a good knowledge of your target audience is vital, however, it is challenging to implement the right strategies and tactics to achieve the desired outcome if you don’t have a specific goal in mind. Are you trying to build awareness of your company or communicate new information about a product?",[12,23719,23720],{},"To get the best results from your campaigns, know what you want to accomplish, and prepare strategies and compelling pieces to match.",[63,23722,23724],{"id":23723},"combine-math-and-magic",[39,23725,23726],{},"Combine math and magic",[12,23728,23729],{},"Knowing your numbers is necessary for marketing; however, if you fail to pair those numbers with creativity to make a meaningful connection to your audience, you will fall short. Emotions underly data. Therefore it is necessary to understand the drive behind the data and then create campaigns that touch on those emotions to connect to your potential customers to you on a more personal level.",[63,23731,23733],{"id":23732},"tone-and-terms",[39,23734,23735],{},"Tone and terms",[12,23737,23738],{},"How you say something is just as important as what you say. A good letter is like a conversation and adapted not only to suit the context but to the sender and recipient as well. Elmore Leonard said - “If it sounds like writing, I rewrite it.” Conversational content that is not filled with ‘salesy’ type words and is relatable to the reader will instill trust and connection.",[63,23740,23742],{"id":23741},"know-your-kpis-and-okrs",[39,23743,23744],{},"Know your KPIs and OKRs",[12,23746,23747],{},"Monitoring and measuring the effectiveness of your campaign will help you understand what is and what isn’t working, allowing you to adjust plans and programs to improve the key performance indicators in support of your strategic goals. Having defined Objectives and Key Results will keep you on track towards achieving your goals.",[63,23749,23751],{"id":23750},"design-a-direct-mail-template",[39,23752,23753],{},"Design a direct mail template",[12,23755,23756],{},"Developing a direct mail template that you can use with every direct mail campaign you create will help you establish brand identity allowing you to communicate a consistent message to your audience. A consistent and strong brand voice is essential for building brand awareness and trust.",[63,23758,23760],{"id":23759},"choosing-the-right-sized-paper",[39,23761,23762],{},"Choosing the right sized paper",[12,23764,23765],{},"Once you have all the steps in place - you know the who, why, and when for your direct mail campaign - you need to establish the how. Different paper and envelope sizes can communicate different messages to your audience. A half-letter which contains a moderate amount of text is a great size for a more generalized message. Consider using letter-sized paper for more space and to speak to your customers in a more personalized way. Our postcard size is excellent for accompanying other goods such as a gift pack or sample pack.",[63,23767,23769],{"id":23768},"finish-up-with-the-personal-touch",[39,23770,23771],{},"Finish Up With The Personal Touch",[12,23773,23774],{},"Studies show 80% of consumers are more likely to make a purchase when brands offer personalized experiences. Creating a direct mail campaign using the Scribeless handwriting platform will level up your approach and allow you to inject a more personalized connection, creating more interest and impact with the reader. By utilizing the seven steps above, paired with a more personalized handwritten touch, you can get in front of your prospects with targeted, relevant, and appealing marketing that influences decision making on products they need or didn’t know they were missing.",{"title":595,"searchDepth":596,"depth":596,"links":23776},[23777,23778,23779,23780,23781,23782,23783,23784],{"id":23696,"depth":596,"text":23699},{"id":23711,"depth":596,"text":23714},{"id":23723,"depth":596,"text":23726},{"id":23732,"depth":596,"text":23735},{"id":23741,"depth":596,"text":23744},{"id":23750,"depth":596,"text":23753},{"id":23759,"depth":596,"text":23762},{"id":23768,"depth":596,"text":23771},"2020-09-21","Improve direct mail performance with practical campaign planning, targeting, creative, and follow-up tips for marketing teams.","https:\u002F\u002Fuploads-ssl.webflow.com\u002F6620e04cc8e4839a48c29fbf\u002F66322b697f1ad700e0ac64e5_62334a80b25afc16b4f56f24_60758499fff2ae79408599cb_5ebe92f15ec2610991b6f8f5_adult-businessman-composition-261599.jpeg","A hand holding a pencil, about to write a letter on premium stationery",{},"\u002Fblog\u002F7-things-to-know-to-take-your-direct-marketing-campaigns-to-the-next-level",{"title":23688,"description":23786},"7-things-to-know-to-take-your-direct-marketing-campaigns-to-the-next-level","blog\u002F7-things-to-know-to-take-your-direct-marketing-campaigns-to-the-next-level","Reducing costs associated with direct mail marketing initiatives while maintaining effectiveness.","66322b6a7f1ad700e0ac651b","_XmpOw-tR3FxerIJ1tJiCb_5zxM-Zexu5CxNe76HOfA",{"id":23798,"title":23799,"blog_updated_date":7,"blog_updated_date_display":7,"body":23800,"category":637,"date":23785,"date_display":7,"description":23922,"essential_reading":640,"extension":641,"image":23923,"image_alt":23924,"meta":23925,"name":7,"navigation":646,"path":2246,"pillar":7,"scheduled_publish_date":7,"seo":23926,"slug":23927,"status":652,"stem":23928,"summary":23929,"webflow_html_path":7,"webflow_item_id":23930,"__hash__":23931},"blog\u002Fblog\u002Fhow-technology-revitalised-direct-mail-marketing.md","Utilizing data for direct mail",{"type":9,"value":23801,"toc":23913},[23802,23805,23809,23812,23815,23818,23826,23829,23835,23839,23842,23846,23849,23852,23856,23859,23862,23866,23869,23872,23875,23879,23888,23895,23898,23906],[12,23803,23804],{},"It is the age of digitization and advances in technology, but customers still want the hands-on experience of direct mail marketing. That’s not to say that these two things need to be separate though. With advancing technologies comes the opportunity to optimize and streamline direct mail marketing. Below are a few ways that you can combine technology with traditional direct mail to create a marketing channel that is affordable, easy to manage, and incredibly effective.",[63,23806,23808],{"id":23807},"data-acquisition-through-direct-mail","Data acquisition through direct mail",[12,23810,23811],{},"One of the complaints of traditional direct mail is that it can be difficult to track. This is a problem of the past.",[12,23813,23814],{},"By printing a QR code onto your direct mail marketing materials, you can track the effectiveness of your campaign based on how your customers engage with the accompanying digital channel.",[12,23816,23817],{},"This marketing technique naturally goes hand in hand with the already impressive engagement rates of direct mail marketing. Adding a QR code to your direct mail just makes the process of engaging with an online source even easier for your customers.",[12,23819,23820,23821,769],{},"In fact, studies have found that ",[31,23822,23825],{"href":23823,"rel":23824},"https:\u002F\u002Fsmallbiztrends.com\u002F2017\u002F01\u002Fdirect-mail-marketing-statistics.html",[553],"over half of direct mail recipients went on to engage further, either online or in-store",[12,23827,23828],{},"Here’s an extra tip: have the QR code link to an online questionnaire. That way you can use the high engagement levels of direct mail marketing for a direct mail data collection strategy. Which leads us nicely onto our next point.",[12,23830,23831,23832],{},"[\u002Fcol]",[1191,23833,23834],{},"\u002Frow",[63,23836,23838],{"id":23837},"using-data-to-optimize-your-direct-mail-marketing","Using data to optimize your direct mail marketing",[12,23840,23841],{},"There are still a number of businesses that don’t invest much into direct mail marketing. This is mostly due to the costs involved compared to cheaper alternatives like email marketing. While the proven effectiveness of direct mail over email marketing already resolves this issue of investment, there are also several ways to optimize the cost-effectiveness of a direct mail marketing campaign.",[86,23843,23845],{"id":23844},"tailor-your-marketing-to-your-customers","Tailor your marketing to your customers",[12,23847,23848],{},"Use the customer data you’ve gathered to tailor your promotions to each individual lead. For example, you could analyze a customer’s purchase history and market a product to them based on their buying habits.",[12,23850,23851],{},"There’s no point marketing something that your leads don’t want or need. Using an online data collection tool is a great way to identify exactly what type of direct mail marketing will work for your customers.",[86,23853,23855],{"id":23854},"use-segmentation-to-optimize-campaigns","Use segmentation to optimize campaigns",[12,23857,23858],{},"Similarly, if you’re releasing a new product and want to close as many early sales as possible, consider targeting only those who are most likely to buy.",[12,23860,23861],{},"Optimizing your direct mail marketing with customer segmentation is a great way to maximize your return on investment. There are a number of services that can help segment your customers based on a variety of customizable criteria.",[63,23863,23865],{"id":23864},"automating-the-whole-process","Automating the whole process",[12,23867,23868],{},"As there are far more steps involved, the logistics of a direct mail marketing campaign can be somewhat off-putting to marketers. Emails can be written and sent with the pressing of a few buttons, but direct mail takes time.At least, it does if you don’t integrate your direct mail campaign with marketing automation software.",[12,23870,23871],{},"Now your direct mail marketing campaign can be fully automated, making the printing and distribution of promotional materials as easy as sending an email.You can even use integrations to set up direct mail marketing triggers. For instance, you can send tailored direct mail marketing as the result of a successful sale, or an abandoned shopping cart.",[12,23873,23874],{},"With this blend of direct mail and technological advances, you can achieve the amazing results of a direct mail marketing campaign without the greater investment of time and money.",[63,23876,23878],{"id":23877},"add-personalization-with-technology","Add personalization with technology.",[12,23880,23881,23882,23887],{},"Studies have found that personalizing a direct mail marketing campaign can yield an increase in ROI of anywhere ",[31,23883,23886],{"href":23884,"rel":23885},"https:\u002F\u002Fsnapmail.marketing\u002Fhow-personalisation-improves-direct-mail-roi\u002F",[553],"between 300 and 1000%."," That goes to show that it is absolutely worth evolving your direct mail marketing into a memorable, engaging, personalized experience.",[12,23889,23890,23891],{},"One great way of doing this is by showing your customers how much you care about them with a personal handwritten letter. In fact, making all of your direct mail marketing handwritten is proven to increase engagement rates by as much ",[31,23892,23894],{"href":18145,"rel":23893},[553],"91%. ",[12,23896,23897],{},"Naturally, writing all of your direct mail marketing by hand is going to take a lot of time, not to mention money paying someone to get their wrists achey! Luckily technology can help with that too.",[12,23899,23900,23901,23905],{},"With our ",[31,23902,23904],{"href":18250,"rel":23903},[553],"personalized handwritten notes service",", you can create custom handwritten notes at scale. So whether you’re reaching out to one customer, or 100,000, sending personalized handwritten marketing couldn’t be easier. You can even segment your recipients and automate the entire process with our seamless integrations.",[12,23907,23908,23909],{},"To find out more about how we can help you optimize and streamline your direct mail marketing, do check us out and feel free to get in touch or ",[31,23910,23912],{"href":551,"rel":23911},[553],"order your free Scribeless sample!",{"title":595,"searchDepth":596,"depth":596,"links":23914},[23915,23916,23920,23921],{"id":23807,"depth":596,"text":23808},{"id":23837,"depth":596,"text":23838,"children":23917},[23918,23919],{"id":23844,"depth":601,"text":23845},{"id":23854,"depth":601,"text":23855},{"id":23864,"depth":596,"text":23865},{"id":23877,"depth":596,"text":23878},"See how technology has revitalized direct mail with data, personalization, automation, tracking, and better campaign timing.","https:\u002F\u002Fuploads-ssl.webflow.com\u002F6620e04cc8e4839a48c29fbf\u002F66322b6784ebf97e0337fcfc_62334a98701f7fbc21a904c7_607584a341e52c2cfc527398_5ebe92e5b340d614bacf3b2b_2840523-scaled.jpeg","Two construction workers using tools to utilise data",{},{"title":23799,"description":23922},"how-technology-revitalised-direct-mail-marketing","blog\u002Fhow-technology-revitalised-direct-mail-marketing","Personalizing the unboxing experience to create memorable impressions and boost customer delight.","66322b6784ebf97e0337fd11","2tukfnL3zL1L5mPU0v_C7zH-I2L7QRfKJao6FJSp-Kw",{"id":23933,"title":23934,"blog_updated_date":7,"blog_updated_date_display":7,"body":23935,"category":15782,"date":24036,"date_display":7,"description":24037,"essential_reading":640,"extension":641,"image":24038,"image_alt":24039,"meta":24040,"name":7,"navigation":646,"path":24041,"pillar":7,"scheduled_publish_date":7,"seo":24042,"slug":24043,"status":652,"stem":24044,"summary":24045,"webflow_html_path":7,"webflow_item_id":24046,"__hash__":24047},"blog\u002Fblog\u002Fcreative-marketing-ideas-for-your-ecommerce-store.md","Creative marketing ideas for your eCommerce store",{"type":9,"value":23936,"toc":24030},[23937,23940,23945,23948,23951,23957,23960,23963,23965,23974,23977,23983,23986,23989,23997,24003,24006,24015,24018,24021,24027],[12,23938,23939],{},"In times gone by, you might have discovered new products by visiting a mall, shopping centre or department store and seeing something in the shop window. You may have been handed a free sample of a new energy drink to taste, or caught a whiff of some free perfume.",[12,23941,23942],{},[39,23943,23944],{},"Now ask yourself, how do we recreate this today?",[12,23946,23947],{},"Traditional methods of promoting new products, or old products to new markets, are now far less reliable than they used to be: the mass migration of to online shopping, even pre-Covid, has rendered this marketing trick next to useless, at least for the meantime.",[12,23949,23950],{},"Thankfully there are still some ways to get your products out there into the public eye, but you might need to be a little more creative than before! Here are a few ideas and examples of creative marketing strategies to help you entice new customers and stand out from the crowd.",[63,23952,23954],{"id":23953},"glade",[39,23955,23956],{},"Glade",[12,23958,23959],{},"As mentioned above, free samples were once a go-to in stores to attract new customers. This doesn’t have to be a lost cause for eCommerce merchants, however! Just because you can’t have someone physically handing it over, doesn’t mean that you’re unable to get your new products into your customers’ hands.",[12,23961,23962],{},"One ingenious example is Glade, who went to extreme lengths to get customers to try out their new scent. Teaming up with Walmart, Glade infused their new scent in the packaging pillows for all deliveries from Walmart’s online store. When the pillows are popped by a customer, the new Spring scent is released, and a QR code gives them easy access to purchase the scent for themselves. The in-store experience is replicated seamlessly: where a customer may once have been strolling in Walmart and asked if they want to sample the new Glade scent by a store attendant, the customer is now presented with a new scent as part of the Walmart shopping experience in their own home.",[12,23964,22781],{},[12,23966,23967,23968,23973],{},"In the first week of the campaign, ",[31,23969,23972],{"href":23970,"rel":23971},"https:\u002F\u002Fwww.contagious.com\u002Fnews-and-views\u002Fglade-sneaks-into-packaging-pillows-in-walmart-online-shopping-campaign",[553],"sales of Glade’s home fragrances from Walmart’s online store rocketed by 83%",", having a substantial impact on their impressions and sales. Including a free sample with easy access to finalizing the purchase is a great way to share your wares in a creative new way.",[12,23975,23976],{},"Consider adding some free samples in with your orders, alongside a handwritten note thanking your customer for their purchase with a QR code linking them to explore more products - particularly the samples you’ve included!",[63,23978,23980],{"id":23979},"cheerios",[39,23981,23982],{},"Cheerios",[12,23984,23985],{},"In 2018, Cheerios managed to take advantage of Amazon Prime Day to boost Honey Nut Cheerios to the top of Amazon’s recommended cereals. Cheerios ran a campaign offering free boxes of Honey Nut Cheerios to every customer spending over $40 - and who doesn’t like free stuff? This meant that the numbers of Honey Nut Cheerios shipping out from Amazon skyrocketed, and as such, so did the recommendations.",[12,23987,23988],{},"Getting customers to try it once is one thing, but this plan was effective in more ways than just one. Due to the flood of free samples and recommendations, Honey Nut Cheerios became the go-to recommendation for cereals when ordered from Amazon. If browsing on-site, Amazon offers alternatives to their recommendations. There’s one rapidly growing method of ordering from Amazon that doesn’t offer alternatives, however: voice shopping. When asking Alexa to add shopping to your basket, recommendations and previous orders form the foundation of Alexa’s suggestions. The recent wave of Honey Nut Cheerios orders off the back of Prime Day meant that, whenever someone asked for cereal to be added to their basket, Alexa would be more likely to suggest Cheerios.",[12,23990,23991,23996],{},[31,23992,23995],{"href":23993,"rel":23994},"https:\u002F\u002Fwww.mmaglobal.com\u002Fcase-study-hub\u002Fcase_studies\u002Fview\u002F56695",[553],"Honey Nut Cheerios took the number one spot for groceries on Prime Day, and sales increased by 64%",". Cheerios took advantage of Prime Day and optimized their marketing strategy to take advantage of the growing popularity of voice searches. In July of 2018, 80% of Honey Nut Cheerios’ buyers were new to the brand, showing that there was a substantial effect on spreading its popularity. Swallowing the cost of promoting their brand on Prime Day, Cheerios reaped the rewards further down the line due to all the resulting exposure. Using free samples, expert timing and a manipulation of the algorithms, Cheerios managed to bring their product to a wealth of new customers.",[63,23998,24000],{"id":23999},"brewdog",[39,24001,24002],{},"BrewDog",[12,24004,24005],{},"BrewDog are no strangers to hitting the headlines, but the return of their 24-carat Golden Cans campaign combines the opportunity to win with a sense of nostalgia.",[12,24007,24008,24009,24014],{},"Of course, to anyone the prospect of prizes worth up to $25,000 is pretty tantalizing. BrewDog fans are likely to spend more, beer lovers in general may have their heads turned from other brands, and even those entirely disinterested could be forgiven for making a purchase on the off-chance they are one of the lucky ones. There is a certain theatricality to this all, however. The golden cans are eye-catching, and the entire campaign is reminiscent of classic children’s book, Charlie and the Chocolate Factory. ",[31,24010,24013],{"href":24011,"rel":24012},"https:\u002F\u002Ffoodanddrink.scotsman.com\u002Fdrink\u002Fbrewdog-announces-return-of-their-24-carat-gold-cans-each-worth-15000\u002F",[553],"In fact, one of the prizes for finding the cans is a tour of their Aberdeenshire HQ",", suggesting that the similarities are not just known to BrewDog, perhaps a huge part of the point.",[12,24016,24017],{},"Particularly in the UK, Roald Dahl’s books are a rite of passage for many children, and people all over the world will be familiar with the story of Charlie finding the golden ticket. Whilst a chocolate factory may be the be all and end all for children, a golden can is certainly likely to make more of a splash within the adult world, as if Charlie’s golden ticket has come of age.",[12,24019,24020],{},"For security reasons, the golden cans are not actually included in four-packs on shelves. So why did BrewDog not simply offer their customers money for finding selected packs? Because, it would defeat the entire point; it is about the spectacle. BrewDog seek to encourage people to buy their four packs by tapping into the childlike wonder of winning a golden ticket, in a story we’re all too familiar with. Of course, there’s plenty of tangible goodies to be won, but without the story, the campaign would carry a lot less weight.",[63,24022,24024],{"id":24023},"the-lowdown",[39,24025,24026],{},"The Lowdown",[12,24028,24029],{},"There are a ton of creative methods you can use to take your marketing to the next level and get entirely new audiences to think about your products. For one thing, people seem to love free things (or the opportunity to win free things), but whether launching a new product or trying to drum up new customers, hopefully some of these creative ideas can inspire you to your next successful marketing campaign!",{"title":595,"searchDepth":596,"depth":596,"links":24031},[24032,24033,24034,24035],{"id":23953,"depth":596,"text":23956},{"id":23979,"depth":596,"text":23982},{"id":23999,"depth":596,"text":24002},{"id":24023,"depth":596,"text":24026},"2020-09-07","Explore creative marketing ideas for eCommerce stores, from direct mail and packaging to customer experience and retention.","https:\u002F\u002Fuploads-ssl.webflow.com\u002F6620e04cc8e4839a48c29fbf\u002F66322b6604137d13052afa82_6239f713d552306cdd44df4e_Creative%2520Marketing%2520Ideas%2520for%2520your%2520eCommerce%2520Store.png","Woman pushing trolley by laptop doing online shopping",{},"\u002Fblog\u002Fcreative-marketing-ideas-for-your-ecommerce-store",{"title":23934,"description":24037},"creative-marketing-ideas-for-your-ecommerce-store","blog\u002Fcreative-marketing-ideas-for-your-ecommerce-store","How technology innovations have revitalized and enhanced direct mail marketing strategies.","66322b6704137d13052afaea","0rjaznUjzJ3rU5vybt0_BWVIA5GC2XuY8qsa2CbzU9Q",{"id":24049,"title":24050,"blog_updated_date":9334,"blog_updated_date_display":9335,"body":24051,"category":6817,"date":24190,"date_display":7,"description":24191,"essential_reading":640,"extension":641,"image":24192,"image_alt":24193,"meta":24194,"name":7,"navigation":646,"path":24195,"pillar":7,"scheduled_publish_date":7,"seo":24196,"slug":24197,"status":652,"stem":24198,"summary":24199,"webflow_html_path":7,"webflow_item_id":24200,"__hash__":24201},"blog\u002Fblog\u002Ffuture-of-direct-mail-marketing.md","The Future of Direct Mail Marketing",{"type":9,"value":24052,"toc":24179},[24053,24056,24059,24062,24066,24069,24072,24075,24080,24084,24087,24095,24098,24105,24109,24113,24116,24122,24126,24129,24133,24136,24142,24146,24149,24156,24160,24163,24166,24169,24171],[12,24054,24055],{},"Scroll through almost any marketing blog and you’ll quickly find an article titled “Is direct mail marketing dead?” The better question is: what role should direct mail play now that digital channels are cheaper, faster, noisier, and easier to automate?",[12,24057,24058],{},"Direct mail still works when it does a job that email cannot: earning attention in the physical world, reaching people outside the inbox, and making high-value messages feel more considered. But the future of direct mail is not bulk mail versus email. It is targeted, measurable, and connected to the rest of the customer journey.",[12,24060,24061],{},"In this article, we'll outline where direct mail marketing is headed: CRM-triggered campaigns, better attribution, AI-assisted personalization, QR and URL tracking, handwritten and hybrid formats, and offline touchpoints inside sales, retention, ABM, and eCommerce workflows.",[63,24063,24065],{"id":24064},"direct-mail-vs-email","Direct Mail vs Email",[12,24067,24068],{},"Email is still essential. It is fast, low cost, easy to test, and useful for operational communication. But because email is so easy to create, most teams now compete in an inbox full of automated lifecycle messages, AI-assisted outreach, newsletters, discounts, and follow-ups.",[12,24070,24071],{},"Direct mail has the opposite constraint. It costs more, takes more planning, and cannot be sent to everyone cheaply. That is exactly why it can work: the physical format signals selectivity.",[12,24073,24074],{},"Use email for speed and volume. Use direct mail when attention, trust, or relationship context matters more than immediate scale.",[12,24076,24077],{},[58,24078],{"alt":24079,"src":4106},"Direct mail vs email attention comparison",[63,24081,24083],{"id":24082},"response-rates-depend-on-audience-warmth-and-intent","Response rates depend on audience warmth and intent",[12,24085,24086],{},"The strongest direct mail campaigns are not just “mail instead of email.” They are better targeted, better timed, and easier to measure.",[12,24088,24089,24094],{},[31,24090,24093],{"href":24091,"rel":24092},"https:\u002F\u002Fwww.jicmail.org.uk\u002Fdata\u002Fresponse-rate-tracker-2025\u002F",[553],"JICMAIL's 2025 Response Rate Tracker"," reported average response rates of 7.2% for warm direct mail campaigns, 0.9% for cold direct mail, and 0.5% for door drops.",[12,24096,24097],{},"That distinction matters. A warm customer, active prospect, donor, or known account is not the same as a cold household. The future of direct mail is more likely to come from better audience selection than from treating mail as a broad replacement for digital advertising.",[12,24099,24100,24101,769],{},"For more on measurement, see our guide to ",[31,24102,24104],{"href":4421,"rel":24103},[553],"direct mail attribution",[63,24106,24108],{"id":24107},"what-is-changing-in-direct-mail-marketing","What is changing in direct mail marketing?",[86,24110,24112],{"id":24111},"_1-crm-triggered-direct-mail","1) CRM-triggered direct mail",[12,24114,24115],{},"Direct mail is moving from campaign calendars to customer signals. Instead of sending one batch to a static list, teams can trigger mail when a prospect books a demo, a customer reaches a renewal window, a VIP buyer crosses a loyalty threshold, or a donor gives again.",[12,24117,24118,24119,769],{},"For implementation ideas, read ",[31,24120,11380],{"href":11378,"rel":24121},[553],[86,24123,24125],{"id":24124},"_2-ai-assisted-personalization","2) AI-assisted personalization",[12,24127,24128],{},"AI can help teams summarize account context, draft message variants, and adapt copy by industry or trigger. But direct mail needs human judgment because mistakes are expensive and visible. The best workflow is AI-assisted, human-approved, and constrained by clear templates.",[86,24130,24132],{"id":24131},"_3-better-attribution","3) Better attribution",[12,24134,24135],{},"Modern direct mail can be measured with campaign IDs, QR codes, personalized URLs, CRM events, matchbacks, and holdout groups. The goal is not to prove every order came directly from a scan. The goal is to understand whether the mailed cohort performs better than a comparable unmailed cohort.",[12,24137,24138,24139,769],{},"For practical tracking steps, see ",[31,24140,4415],{"href":4413,"rel":24141},[553],[86,24143,24145],{"id":24144},"_4-handwritten-printed-and-hybrid-formats","4) Handwritten, printed, and hybrid formats",[12,24147,24148],{},"The future is not one format. Printed mail works for reach. Handwritten mail works for high-value moments. Hybrid campaigns can combine the two: printed mail for awareness, then handwritten notes for engaged accounts, repeat customers, donors, or late-stage opportunities.",[12,24150,8879,24151,24155],{},[31,24152,24154],{"href":4452,"rel":24153},[553],"printed vs handwritten vs hybrid format selector"," if you need to choose the right format by audience, cost, and intent.",[86,24157,24159],{"id":24158},"_5-offline-touchpoints-in-an-ai-saturated-inbox","5) Offline touchpoints in an AI-saturated inbox",[12,24161,24162],{},"As digital outreach gets easier to automate, physical mail can become more valuable precisely because it is harder to ignore. This is especially true for relationship-led campaigns: ABM, customer success, fundraising, real estate follow-up, eCommerce retention, and financial services.",[12,24164,24165],{},"The next step is not to send more mail to more people. It is to send better mail to the right people at the right moment.",[12,24167,24168],{},"If you want to make direct mail part of a measurable sales, retention, or customer campaign, Scribeless can help you create personalized handwritten direct mail with templates, automation, tracking, and fulfillment.",[959,24170],{},[12,24172,24173,548,24176],{},[39,24174,24175],{},"Want to build direct mail into your growth workflow?",[31,24177,4491],{"href":558,"rel":24178},[553],{"title":595,"searchDepth":596,"depth":596,"links":24180},[24181,24182,24183],{"id":24064,"depth":596,"text":24065},{"id":24082,"depth":596,"text":24083},{"id":24107,"depth":596,"text":24108,"children":24184},[24185,24186,24187,24188,24189],{"id":24111,"depth":601,"text":24112},{"id":24124,"depth":601,"text":24125},{"id":24131,"depth":601,"text":24132},{"id":24144,"depth":601,"text":24145},{"id":24158,"depth":601,"text":24159},"2020-08-28","Explore the future of direct mail marketing, from automation and personalization to measurement and digital channel fatigue.","https:\u002F\u002Fcdn.prod.website-files.com\u002F6620e04cc8e4839a48c29fbf\u002F66322b6a0cc8fc4b5cfcd468_623b78d4fe6ecc585e1027fb_handwritten%2520direct%2520mail%2520vs%2520email.png","Direct mail vs email comparison",{},"\u002Fblog\u002Ffuture-of-direct-mail-marketing",{"title":24050,"description":24191},"future-of-direct-mail-marketing","blog\u002Ffuture-of-direct-mail-marketing","Why direct mail still earns attention, how it compares with email, and where personalization and automation fit modern campaigns.","66322b6a0cc8fc4b5cfcd484","i3NRWclKHRzmCsScwMJSBlkEjlSW0VZTKaJcSfcz8pk",{"id":24203,"title":24204,"blog_updated_date":9334,"blog_updated_date_display":9335,"body":24205,"category":6817,"date":24364,"date_display":7,"description":24365,"essential_reading":640,"extension":641,"image":24366,"image_alt":24367,"meta":24368,"name":7,"navigation":646,"path":24369,"pillar":7,"scheduled_publish_date":7,"seo":24370,"slug":24371,"status":652,"stem":24372,"summary":24373,"webflow_html_path":7,"webflow_item_id":24374,"__hash__":24375},"blog\u002Fblog\u002Fprivate-school-marketing.md","Private School Marketing: How to Increase Enquiries",{"type":9,"value":24206,"toc":24356},[24207,24210,24213,24217,24220,24223,24226,24230,24233,24236,24239,24242,24262,24266,24269,24272,24275,24279,24282,24285,24292,24298,24306,24309,24326,24330,24333,24336,24345,24347,24350],[12,24208,24209],{},"Private school marketing can be tricky to master. Open houses, feeder-school relationships, and parent referrals still matter, but admissions teams now need a more connected mix of digital and offline touchpoints. Parents compare schools long before they book a tour, and the follow-up experience after each enquiry can influence whether a family keeps moving through the admissions process.",[12,24211,24212],{},"This guide keeps the historically important private school marketing topic intact while focusing on the channels that help admissions and marketing teams build trust: search visibility, open days, social proof, and personalized direct mail.",[63,24214,24216],{"id":24215},"why-is-private-school-marketing-important","Why is private school marketing important?",[12,24218,24219],{},"In the past, the name of a famous school was often enough to attract applicants, but things have changed. Competition has increased, and discerning parents want clear evidence that a school offers the right mix of academic outcomes, pastoral support, community, and value for money.",[12,24221,24222],{},"Private schools used to be marketed quite differently than they are today. From a reliance on private school brochures and directory ads, many schools have had to adjust to a more research-led admissions journey. Directory ads can still help prospective families compare academics, extracurriculars, history, and facilities, but they are rarely enough on their own.",[12,24224,24225],{},"Today, private schools still use directory ads as a way to give themselves exposure and get new student applicants or private school tours by prospective parents and students. That being said, there are plenty of newer options and methods in the digital age that are necessary to market your private school effectively. Here are some of our tips to ensure that your private school marketing is covering all the bases and making the best impression on both prospective students and parents.",[63,24227,24229],{"id":24228},"build-your-online-presence","Build your online presence",[12,24231,24232],{},"Today, having an online presence is a must for private schools. Online private school directory ads and private school websites should both have social media links so parents can be kept up to date with the events in your marketing calendar, and eventually academic calendar once their children have enrolled.",[12,24234,24235],{},"Online reviews where parents can express their views on the private institution, good or bad, are also important. Those few bad ones are important too - no one trusts a school or business with 100% positive feedback! People will suspect reviews are fake, or bad ones are being removed. Transparency is admirable, and the good reviews will stand out more if people are confident they're genuine.",[12,24237,24238],{},"Parents are used to researching major decisions online, so your private school needs a useful website and a clear SEO strategy. Make sure your school's website answers the questions prospective families are searching for, so you are one of the first credible options they see and remember.",[12,24240,24241],{},"Content on a private school website could include:",[43,24243,24244,24247,24250,24253,24256,24259],{},[46,24245,24246],{},"An overview of the private institution",[46,24248,24249],{},"An explanation of the educational philosophy",[46,24251,24252],{},"Information about the private school campus (including photos)",[46,24254,24255],{},"Social proof from parents and alumni",[46,24257,24258],{},"An example timetable",[46,24260,24261],{},"A calendar of events",[63,24263,24265],{"id":24264},"dont-forget-tradition","Don't forget tradition",[12,24267,24268],{},"It's far easier than in the past for prospective students and their parents to read up on your school without even visiting it, so making sure there is enough online to demonstrate your school's value is super important. But, that doesn't mean that you should neglect the tried and tested channels.",[12,24270,24271],{},"Another important private school marketing tool is the age old method of tours and open days. Many parents still want to see what your school is like before their children get there, and this is where private schools can stand out. Private tours can really sell the school experience to both parents and children, so you should find ways to make them as memorable as possible.",[12,24273,24274],{},"Enjoyable activities, student led tours, alumni and staff presence are all great ways for parents and children to be able to see exactly what your school has to offer, and to hear it from the people who either have experienced the benefits of the school, or are currently there reaping those benefits! Children coming away from an open day should envisage themselves as being comfortable at the school, and parents should be happy to leave their children in your care.",[63,24276,24278],{"id":24277},"make-sure-its-personal","Make sure it's personal",[12,24280,24281],{},"Make sure that, across both your online and offline marketing, you are showing a balance of a good education, but also a wholesome atmosphere. Parents want to see a school that is going to cater to their children's needs as a person, not just as a student. Marketing to parents who are making decisions about their children (and their money!) can naturally be quite emotive, so private school marketing techniques need to be handled with nuance and care.",[12,24283,24284],{},"Sending handwritten notes instead of generic email correspondence is a strong way to show that your school is putting time, effort, and care into each relationship. Parents are looking for trust and reassurance, and handwritten correspondence can help your admissions team show the human side of the school at key moments: after an open day, after a scholarship conversation, after a campus tour, or when a family has gone quiet.",[12,24286,24287,24288,769],{},"There is also something memorable about receiving physical mail when most follow-up happens by email. If you want a broader framework for using handwritten mail in relationship-led marketing, see our ",[31,24289,24291],{"href":4272,"rel":24290},[553],"guide to handwritten marketing",[12,24293,24294],{},[58,24295],{"alt":24296,"src":24297},"Private school admissions follow-up handwritten note example","assets\u002Fimages\u002Fprivate-school-admissions-follow-up.webp",[12,24299,24300,24301,24305],{},"Sending handwritten notes to every parent or prospective applicant manually would take a long time and a lot of resources. With Scribeless, admissions and marketing teams can automate the process while keeping the message personal. If you are already using a CRM for admissions follow-up, the same trigger-based principles in our ",[31,24302,24304],{"href":11378,"rel":24303},[553],"CRM-triggered direct mail guide"," can help you plan when notes should send and how to keep the workflow measurable.",[12,24307,24308],{},"Admissions follow-up moments where direct mail can help:",[43,24310,24311,24314,24317,24320,24323],{},[46,24312,24313],{},"after an enquiry form submission",[46,24315,24316],{},"after an open day or school tour",[46,24318,24319],{},"after a scholarship or bursary conversation",[46,24321,24322],{},"when a family goes quiet after showing strong interest",[46,24324,24325],{},"after acceptance, to make the next step feel personal",[63,24327,24329],{"id":24328},"stand-out-from-the-crowd","Stand out from the crowd",[12,24331,24332],{},"Focus on those things which you are confident will set your private school apart from others. Your private school's ethos  – what makes it different? What values does it have? It can be difficult to work out exactly what is different about your school's offering, so it may take some time to really nail your USP. Lean into your tradition and history, and hopefully that is a good starting point to identifying why your school's offering is unique - and better than the rest!",[12,24334,24335],{},"There are some arguments that your best marketing tool is the exact group you're trying to impress - the parents! Word of mouth marketing is a channel that's as organic as they come, and considered by many as the single most effective channel.    No-one is better placed to know the specific benefits of the school than those who are seeing their children thrive.",[12,24337,24338,24339,24344],{},"Naturally, a private school will want to sing its own praises, but positive words coming from parents whose children are currently enrolled can go a long way. This could form the basis of some social proof on your website, or circulate more organically during open days, alumni networks or general communities. There a ton of benefits of word of mouth marketing - we recommend ",[31,24340,24343],{"href":24341,"rel":24342},"https:\u002F\u002Feab.com\u002Fresources\u002Ftool\u002Fword-of-mouth-toolkit\u002F",[553],"this toolkit"," to walk you through them all!",[63,24346,19885],{"id":19884},[12,24348,24349],{},"There is no one-size-fits-all strategy for private school marketing. A lot depends on the unique strengths your school can credibly claim. But if you build a connected online and offline approach, respect the role of tradition, and measure what happens after each enquiry, you put your school in a stronger position to increase applications and tours.",[12,24351,24352,24353,769],{},"If you use direct mail as part of your admissions journey, make it measurable. Unique URLs, QR codes, campaign cohorts, and CRM notes can help you understand which touchpoints support enquiries and visits. For more on that measurement layer, read our guide to ",[31,24354,24104],{"href":4421,"rel":24355},[553],{"title":595,"searchDepth":596,"depth":596,"links":24357},[24358,24359,24360,24361,24362,24363],{"id":24215,"depth":596,"text":24216},{"id":24228,"depth":596,"text":24229},{"id":24264,"depth":596,"text":24265},{"id":24277,"depth":596,"text":24278},{"id":24328,"depth":596,"text":24329},{"id":19884,"depth":596,"text":19885},"2020-08-08","Improve private school marketing with stronger SEO, open days, parent proof, direct mail, and enquiry generation tactics.","https:\u002F\u002Fuploads-ssl.webflow.com\u002F6620e04cc8e4839a48c29fbf\u002F66322b6b1380259f50e44e14_6234c0f27059e491323262f1_How%2520to%2520Successfully%2520Market%2520your%2520Private%2520School.png","Woman editing online school blog. Teacher handwriting on wall",{},"\u002Fblog\u002Fprivate-school-marketing",{"title":24204,"description":24365},"private-school-marketing","blog\u002Fprivate-school-marketing","A private school marketing guide for admissions teams: combine SEO, open days, parent proof, and personalized direct mail to increase enquiries.","66322b6b1380259f50e44e24","pL0TQDa_WE5ZWchccOGJ-VHVRoPzMHFyv5cqAtMtIXU",{"id":24377,"title":24378,"blog_updated_date":9334,"blog_updated_date_display":9335,"body":24379,"category":6817,"date":26049,"date_display":26050,"description":26051,"essential_reading":646,"extension":641,"image":24437,"image_alt":26052,"meta":26053,"name":7,"navigation":646,"path":474,"pillar":7,"scheduled_publish_date":7,"seo":26054,"slug":26055,"status":652,"stem":26056,"summary":26051,"webflow_html_path":7,"webflow_item_id":26057,"__hash__":26058},"blog\u002Fblog\u002Fthe-ultimate-guide-to-handwritten-marketing.md","The Ultimate Guide to Handwritten Marketing in 2026",{"type":9,"value":24380,"toc":25971},[24381,24384,24387,24390,24393,24397,24400,24403,24406,24409,24412,24432,24438,24442,24445,24448,24451,24471,24474,24477,24491,24495,24498,24501,24504,24507,24511,24514,24603,24606,24610,24616,24620,24623,24626,24630,24633,24636,24650,24656,24660,24663,24666,24686,24689,24693,24696,24699,24725,24728,24732,24735,24738,24770,24776,24780,24783,24797,24800,24803,24810,24814,24818,24821,24824,24847,24850,24854,24857,24859,24882,24885,24889,24892,24894,24916,24919,24923,24926,24928,24946,24949,24953,24956,24958,24978,24981,24985,24988,24990,25012,25024,25030,25034,25037,25041,25044,25047,25051,25054,25057,25084,25088,25091,25094,25098,25101,25104,25110,25114,25117,25121,25124,25127,25135,25138,25146,25149,25153,25156,25159,25162,25168,25171,25177,25181,25184,25186,25203,25206,25210,25213,25273,25277,25284,25293,25297,25300,25302,25316,25320,25323,25325,25344,25348,25351,25353,25374,25378,25381,25385,25388,25390,25407,25411,25414,25416,25437,25440,25444,25447,25451,25454,25458,25461,25467,25470,25476,25479,25483,25486,25500,25504,25507,25510,25530,25534,25537,25563,25569,25572,25576,25579,25582,25607,25613,25616,25620,25623,25626,25649,25652,25655,25661,25665,25668,25672,25684,25690,25696,25700,25715,25721,25726,25730,25744,25750,25754,25766,25772,25776,25788,25794,25798,25810,25816,25821,25825,25837,25843,25847,25859,25865,25869,25873,25876,25880,25883,25887,25890,25894,25897,25901,25908,25910,25913,25916,25920,25923,25927,25930,25934,25937,25941,25944,25948,25951,25953,25956,25959,25962],[12,24382,24383],{},"Handwritten marketing is not about pretending every note was written at a kitchen table.",[12,24385,24386],{},"For modern sales and marketing teams, it is a practical way to make important messages feel more considered than another email, ad, or automated notification. A handwritten note or handwritten letter arrives in a different context. It can sit on a desk, get passed to the right person, and make a customer, prospect, donor, or client feel selected.",[12,24388,24389],{},"That is why the channel still matters in 2026. Digital outreach is easier to produce than ever, especially with AI-assisted copy and automation. The harder problem is earning attention without making every message feel mass-produced.",[12,24391,24392],{},"This guide explains where handwritten marketing fits today and how to use it without making the channel feel generic, dated, or difficult to measure.",[63,24394,24396],{"id":24395},"what-changed-in-2026","What changed in 2026?",[12,24398,24399],{},"Handwritten marketing has become more useful for three practical reasons.",[12,24401,24402],{},"First, digital messages are easier to create, so they are easier to ignore. AI-assisted copy, automated outbound, lifecycle emails, and retargeting all make it cheaper to send more messages. That raises the value of channels that feel more deliberate.",[12,24404,24405],{},"Second, teams are under more pressure to prove incrementality. A handwritten note should not be treated as a nice gesture with no measurement. It should be tied to outcomes such as repeat purchase, donation, meeting booked, renewal, referral, reactivation, or pipeline progression.",[12,24407,24408],{},"Third, the best use cases are increasingly triggered rather than blasted. Modern handwritten campaigns work best when they are connected to real customer, donor, sales, or CRM moments: a second purchase, booked consultation, event attendance, renewal window, account milestone, or lapsed relationship.",[12,24410,24411],{},"You will learn:",[43,24413,24414,24417,24420,24423,24426,24429],{},[46,24415,24416],{},"what handwritten marketing means today",[46,24418,24419],{},"when to use handwritten notes, handwritten letters, and handwritten direct mail",[46,24421,24422],{},"how handwritten note services and handwritten letter services fit into a modern campaign",[46,24424,24425],{},"how eCommerce brands, nonprofits, real estate teams, financial services firms, and B2B sales teams can use the channel",[46,24427,24428],{},"how to automate handwritten notes without making them feel generic",[46,24430,24431],{},"how to measure impact without relying on vanity metrics",[12,24433,24434],{},[58,24435],{"alt":24436,"src":24437},"Handwritten marketing note example","assets\u002Fimages\u002Fultimate-handwritten-marketing-hero.webp",[63,24439,24441],{"id":24440},"what-is-handwritten-marketing","What is handwritten marketing?",[12,24443,24444],{},"Handwritten marketing is the use of handwritten-style notes, letters, cards, and envelopes as part of a business communication strategy.",[12,24446,24447],{},"The goal is simple: make a high-value message feel personal enough to be noticed.",[12,24449,24450],{},"That could mean:",[43,24452,24453,24456,24459,24462,24465,24468],{},[46,24454,24455],{},"an eCommerce brand thanking a VIP customer after a repeat purchase",[46,24457,24458],{},"a fundraising team thanking a donor after a campaign milestone",[46,24460,24461],{},"a real estate agent following up after a valuation or viewing",[46,24463,24464],{},"a financial services firm welcoming a new client",[46,24466,24467],{},"a sales team sending a handwritten note after a meeting, demo, event, or referral",[46,24469,24470],{},"a customer success team reinforcing onboarding, renewal, or expansion moments",[12,24472,24473],{},"Handwritten marketing does not have to be manual. A modern handwritten note service can use software, templates, variable data, approval workflows, and fulfillment operations to send personalized handwritten notes at scale.",[12,24475,24476],{},"The best programs combine both sides:",[43,24478,24479,24485],{},[46,24480,24481,24484],{},[39,24482,24483],{},"automation for operations:"," routing, variables, production, postage, tracking, and CRM logging",[46,24486,24487,24490],{},[39,24488,24489],{},"human judgement for relevance:"," audience selection, timing, tone, and the reason the note is worth sending",[63,24492,24494],{"id":24493},"how-handwritten-marketing-evolved","How handwritten marketing evolved",[12,24496,24497],{},"Handwritten marketing used to be limited by time. If a team wanted every note to look personal, someone had to write them by hand or accept a slow, expensive production process.",[12,24499,24500],{},"Pen plotters changed that. They made it possible to guide a real pen across paper, opening the door to handwritten-style campaigns at higher volume. But early approaches were still hard to scale: production could be slow, template changes were clunky, and integrating mail into modern marketing workflows was difficult.",[12,24502,24503],{},"The newer version of handwritten marketing is more operational. Teams can use templates, variable data, handwriting styles, approval flows, QR codes, and integrations to send notes that feel personal without asking sales, marketing, fundraising, or customer teams to write every card manually.",[12,24505,24506],{},"That evolution matters because the channel is no longer just a nice gesture. It can be part of a repeatable marketing system when the audience, trigger, message, and measurement are designed properly.",[63,24508,24510],{"id":24509},"handwritten-notes-vs-handwritten-letters-vs-printed-direct-mail","Handwritten notes vs handwritten letters vs printed direct mail",[12,24512,24513],{},"Handwritten marketing is a format choice. It should be selected intentionally, not used everywhere.",[10207,24515,24516,24532],{},[10210,24517,24518],{},[10213,24519,24520,24523,24526,24529],{},[10216,24521,24522],{},"Format",[10216,24524,24525],{},"Best for",[10216,24527,24528],{},"Strength",[10216,24530,24531],{},"Watch-out",[10229,24533,24534,24547,24561,24575,24589],{},[10213,24535,24536,24538,24541,24544],{},[10234,24537,10451],{},[10234,24539,24540],{},"Thank-yous, follow-ups, customer milestones, referrals",[10234,24542,24543],{},"Short, personal, high-attention",[10234,24545,24546],{},"Weak if the message is generic",[10213,24548,24549,24552,24555,24558],{},[10234,24550,24551],{},"Handwritten letter",[10234,24553,24554],{},"Higher-value outreach, financial services, donor stewardship, complex context",[10234,24556,24557],{},"More room for explanation",[10234,24559,24560],{},"Needs concise writing",[10213,24562,24563,24566,24569,24572],{},[10234,24564,24565],{},"Handwritten direct mail with envelope",[10234,24567,24568],{},"Sales outreach, win-back, invitations, relationship campaigns",[10234,24570,24571],{},"Strong physical pattern interrupt",[10234,24573,24574],{},"Requires good address data",[10213,24576,24577,24580,24583,24586],{},[10234,24578,24579],{},"Printed direct mail",[10234,24581,24582],{},"Larger list campaigns, catalogs, offers, broad awareness",[10234,24584,24585],{},"Efficient for reach",[10234,24587,24588],{},"Easier to dismiss as mass marketing",[10213,24590,24591,24594,24597,24600],{},[10234,24592,24593],{},"Hybrid campaign",[10234,24595,24596],{},"Printed reach plus handwritten follow-up for selected contacts",[10234,24598,24599],{},"Balances scale and personal touch",[10234,24601,24602],{},"Needs clear trigger rules",[12,24604,24605],{},"Use handwritten mail when the recipient should feel selected. Use printed mail when the campaign needs reach. Use both when a broad campaign creates signals that justify a more personal follow-up.",[63,24607,24609],{"id":24608},"why-businesses-use-handwritten-marketing","Why businesses use handwritten marketing",[12,24611,24612,24613],{},"Handwritten marketing is often described as a response to digital clutter. That is true, but the stronger reason is more specific: ",[39,24614,24615],{},"the channel changes how the message is perceived.",[86,24617,24619],{"id":24618},"_1-it-makes-important-messages-harder-to-ignore","1. It makes important messages harder to ignore",[12,24621,24622],{},"Emails, ads, and social messages arrive in high-volume environments. Direct mail arrives physically. A handwritten note has a different texture, pace, and level of perceived effort.",[12,24624,24625],{},"That does not make every handwritten campaign effective. It means the format gives the message a better chance when the audience, timing, and copy are right.",[86,24627,24629],{"id":24628},"_2-it-gives-automation-a-more-personal-delivery-layer","2. It gives automation a more personal delivery layer",[12,24631,24632],{},"Automation is useful, but it often makes communication feel interchangeable. Handwritten marketing can keep the operational efficiency while changing the recipient experience.",[12,24634,24635],{},"For example:",[43,24637,24638,24641,24644,24647],{},[46,24639,24640],{},"a Shopify or ecommerce workflow can trigger a thank-you note after a second purchase",[46,24642,24643],{},"a CRM can trigger a handwritten letter after a consultation is booked",[46,24645,24646],{},"a nonprofit donor journey can trigger stewardship notes after key giving moments",[46,24648,24649],{},"a sales team can trigger a handwritten follow-up after a meeting or event",[12,24651,24652,24653,769],{},"For CRM-specific implementation ideas, see this guide to ",[31,24654,11380],{"href":11378,"rel":24655},[553],[86,24657,24659],{"id":24658},"_3-it-extends-the-brand-beyond-the-screen","3. It extends the brand beyond the screen",[12,24661,24662],{},"Handwritten marketing is a physical brand experience. Paper, envelope, postage, handwriting style, logo use, message length, and CTA all affect how the recipient interprets the sender.",[12,24664,24665],{},"That matters for businesses where trust and relationship quality influence revenue:",[43,24667,24668,24671,24674,24677,24680,24683],{},[46,24669,24670],{},"premium ecommerce and retention",[46,24672,24673],{},"client services",[46,24675,24676],{},"real estate",[46,24678,24679],{},"financial services",[46,24681,24682],{},"fundraising and donor development",[46,24684,24685],{},"B2B sales and account management",[12,24687,24688],{},"The design details matter because the note is not only carrying a message. It is also representing the care, quality, and judgement of the brand behind it.",[86,24690,24692],{"id":24691},"_4-it-works-well-for-selected-high-value-audiences","4. It works well for selected, high-value audiences",[12,24694,24695],{},"Handwritten direct mail is not a cheap broadcast channel. It performs best when the list is focused and the upside is meaningful.",[12,24697,24698],{},"Good audience filters include:",[43,24700,24701,24704,24707,24710,24713,24716,24719,24722],{},[46,24702,24703],{},"customer value or lifetime value",[46,24705,24706],{},"account tier or deal value",[46,24708,24709],{},"donor level",[46,24711,24712],{},"referral potential",[46,24714,24715],{},"repeat purchase history",[46,24717,24718],{},"renewal or retention risk",[46,24720,24721],{},"location and local relevance",[46,24723,24724],{},"recent engagement or event attendance",[12,24726,24727],{},"If the list is broad and low-value, use printed direct mail or digital first. If the relationship is valuable and the timing is meaningful, handwritten mail becomes more defensible.",[86,24729,24731],{"id":24730},"_5-it-supports-relationship-moments-not-just-acquisition","5. It supports relationship moments, not just acquisition",[12,24733,24734],{},"Many teams think of handwritten mail only as prospecting. That misses some of the strongest use cases.",[12,24736,24737],{},"Handwritten notes can support:",[43,24739,24740,24743,24746,24749,24752,24755,24758,24761,24764,24767],{},[46,24741,24742],{},"customer onboarding",[46,24744,24745],{},"VIP customer appreciation",[46,24747,24748],{},"donor stewardship",[46,24750,24751],{},"renewal and retention",[46,24753,24754],{},"win-back campaigns",[46,24756,24757],{},"referral thank-yous",[46,24759,24760],{},"event follow-up",[46,24762,24763],{},"client milestone recognition",[46,24765,24766],{},"real estate nurture",[46,24768,24769],{},"post-demo or post-meeting follow-up",[12,24771,24772,24773,769],{},"For a deeper business note library, see ",[31,24774,10054],{"href":5864,"rel":24775},[553],[63,24777,24779],{"id":24778},"what-performance-should-you-expect","What performance should you expect?",[12,24781,24782],{},"Handwritten marketing does not have one universal benchmark. Results depend on the list, offer, timing, message, format, address quality, and follow-up.",[12,24784,24785,24786,24791,24792,24796],{},"The performance case for handwritten mail starts with attention. Business professionals were already receiving around ",[31,24787,24790],{"href":24788,"rel":24789},"http:\u002F\u002Fwww.radicati.com\u002Fwp\u002Fwp-content\u002Fuploads\u002F2014\u002F01\u002FEmail-Statistics-Report-2014-2018-Executive-Summary.pdf",[553],"90 emails a day",", while handwritten envelopes could see open rates of up to 98%. By comparison, only ",[31,24793,24795],{"href":17995,"rel":24794},[553],"42% of recipients"," read or scanned printed direct mail. Direct mail has also been benchmarked at a 5.3% response rate, while handwritten campaigns have been reported at 25%.",[12,24798,24799],{},"Those numbers explain why handwritten mail became attractive in the first place: the format can earn attention where lower-effort channels struggle.",[12,24801,24802],{},"Use them as context, not a promise. The right way to plan a handwritten campaign is to model the value of the audience, define the action you want, and measure the result with campaign IDs, QR codes, trackable URLs, CRM logging, matchbacks, or holdout groups.",[12,24804,24805,24806,769],{},"For broader proof points and campaign outcomes, see the ",[31,24807,24809],{"href":18145,"rel":24808},[553],"Scribeless customer stories",[63,24811,24813],{"id":24812},"where-handwritten-marketing-fits-by-industry","Where handwritten marketing fits by industry",[86,24815,24817],{"id":24816},"ecommerce-and-retention-marketing","eCommerce and retention marketing",[12,24819,24820],{},"eCommerce brands should use handwritten notes where the customer relationship is worth protecting or expanding.",[12,24822,24823],{},"Good moments include:",[43,24825,24826,24829,24832,24835,24838,24841,24844],{},[46,24827,24828],{},"first purchase for high-margin products",[46,24830,24831],{},"second purchase or VIP threshold",[46,24833,24834],{},"subscription milestone",[46,24836,24837],{},"lapsed customer win-back",[46,24839,24840],{},"apology or service recovery",[46,24842,24843],{},"referral thank-you",[46,24845,24846],{},"product launch invitation for top customers",[12,24848,24849],{},"The message should not sound like a discount flyer. Keep it short, specific, and tied to the customer moment.",[86,24851,24853],{"id":24852},"nonprofits-and-fundraising","Nonprofits and fundraising",[12,24855,24856],{},"Fundraising teams can use handwritten letters and notes to make stewardship feel less automated.",[12,24858,24823],{},[43,24860,24861,24864,24867,24870,24873,24876,24879],{},[46,24862,24863],{},"first-time donor thank-you",[46,24865,24866],{},"major gift acknowledgement",[46,24868,24869],{},"campaign milestone update",[46,24871,24872],{},"event attendance follow-up",[46,24874,24875],{},"volunteer recognition",[46,24877,24878],{},"lapsed donor reactivation",[46,24880,24881],{},"corporate sponsor appreciation",[12,24883,24884],{},"The key is sincerity and specificity. A handwritten donor note should connect the gift to the mission without overloading the message.",[86,24886,24888],{"id":24887},"real-estate","Real estate",[12,24890,24891],{},"Real estate teams use handwritten direct mail because local relationships and timing matter.",[12,24893,24823],{},[43,24895,24896,24899,24902,24905,24908,24910,24913],{},[46,24897,24898],{},"valuation follow-up",[46,24900,24901],{},"open house follow-up",[46,24903,24904],{},"just listed or just sold updates",[46,24906,24907],{},"neighborhood farming",[46,24909,24843],{},[46,24911,24912],{},"past client anniversary",[46,24914,24915],{},"local market update for a defined area",[12,24917,24918],{},"Avoid generic \"thinking of selling?\" copy. Strong real estate notes reference the local context and offer a useful next step.",[86,24920,24922],{"id":24921},"financial-services","Financial services",[12,24924,24925],{},"Financial services teams need to balance personalization with professionalism and compliance.",[12,24927,24823],{},[43,24929,24930,24933,24936,24938,24941,24943],{},[46,24931,24932],{},"new client welcome",[46,24934,24935],{},"annual review follow-up",[46,24937,24843],{},[46,24939,24940],{},"milestone recognition",[46,24942,24760],{},[46,24944,24945],{},"client appreciation",[12,24947,24948],{},"Keep language clear, conservative, and compliant. Do not imply performance, guarantees, or personal knowledge you cannot responsibly use.",[86,24950,24952],{"id":24951},"home-services","Home services",[12,24954,24955],{},"Home services teams can use handwritten direct mail where local trust, timing, and referral value matter.",[12,24957,24823],{},[43,24959,24960,24963,24966,24969,24972,24975],{},[46,24961,24962],{},"quote or estimate follow-up",[46,24964,24965],{},"lapsed customer reactivation",[46,24967,24968],{},"seasonal maintenance reminders",[46,24970,24971],{},"referral thank-you notes",[46,24973,24974],{},"local neighborhood campaigns after completed work",[46,24976,24977],{},"high-value customer appreciation",[12,24979,24980],{},"The message should feel local and useful, not like a generic flyer. A short note from the founder, owner, or local manager can work well when it references the service area and gives the recipient a clear next step.",[86,24982,24984],{"id":24983},"b2b-sales-abm-and-customer-success","B2B sales, ABM, and customer success",[12,24986,24987],{},"B2B teams should use handwritten notes for high-value moments where relevance is clear.",[12,24989,24823],{},[43,24991,24992,24995,24997,25000,25003,25006,25009],{},[46,24993,24994],{},"post-demo follow-up",[46,24996,24760],{},[46,24998,24999],{},"executive outreach",[46,25001,25002],{},"stalled opportunity re-engagement",[46,25004,25005],{},"onboarding milestone",[46,25007,25008],{},"renewal window",[46,25010,25011],{},"champion promotion or referral",[12,25013,25014,25015,25019,25020,769],{},"For a more tactical note-writing playbook, read ",[31,25016,25018],{"href":7831,"rel":25017},[553],"Handwritten Notes for Business",", or the sales-specific guide to ",[31,25021,25023],{"href":4112,"rel":25022},[553],"Direct Mail for Sales Outreach",[12,25025,25026],{},[58,25027],{"alt":25028,"src":25029},"Post-meeting handwritten note example","assets\u002Fimages\u002Fultimate-handwritten-marketing-post-demo.webp",[63,25031,25033],{"id":25032},"how-to-decide-when-to-send-handwritten-mail","How to decide when to send handwritten mail",[12,25035,25036],{},"Use this simple framework before launching a handwritten marketing campaign.",[86,25038,25040],{"id":25039},"_1-value","1. Value",[12,25042,25043],{},"Is the relationship valuable enough to justify a premium touch?",[12,25045,25046],{},"Value might mean revenue, lifetime value, donor value, referral potential, renewal risk, or strategic account importance.",[86,25048,25050],{"id":25049},"_2-relevance","2. Relevance",[12,25052,25053],{},"Can you explain why this recipient should receive this message now?",[12,25055,25056],{},"Relevant triggers include:",[43,25058,25059,25062,25065,25067,25070,25073,25076,25078,25081],{},[46,25060,25061],{},"purchase or repeat purchase",[46,25063,25064],{},"donation",[46,25066,5725],{},[46,25068,25069],{},"meeting or consultation",[46,25071,25072],{},"property inquiry",[46,25074,25075],{},"referral",[46,25077,25008],{},[46,25079,25080],{},"customer milestone",[46,25082,25083],{},"account engagement",[86,25085,25087],{"id":25086},"_3-message-quality","3. Message quality",[12,25089,25090],{},"Can the note be specific without feeling intrusive?",[12,25092,25093],{},"Good personalization passes the \"receipt test\": if the recipient asked how you knew something, the answer would feel normal. A public announcement, recent meeting, purchase, donation, or owned customer record is usually safe. Overly detailed behavioral tracking can feel invasive.",[86,25095,25097],{"id":25096},"_4-measurement","4. Measurement",[12,25099,25100],{},"Will you know whether the campaign helped?",[12,25102,25103],{},"At minimum, track who received the note, when it was sent, which campaign it belonged to, and what outcome you expected.",[12,25105,25106,25107,769],{},"For a fuller measurement model, see this guide to ",[31,25108,24104],{"href":4421,"rel":25109},[553],[63,25111,25113],{"id":25112},"how-to-diagnose-the-opportunity","How to diagnose the opportunity",[12,25115,25116],{},"Before you add handwritten marketing to a campaign, look at where the current journey is leaking attention, trust, or follow-up.",[86,25118,25120],{"id":25119},"return-on-investment","Return on investment",[12,25122,25123],{},"Start with a simple question: what outcome would make the send worthwhile?",[12,25125,25126],{},"For acquisition, that might be meetings booked, consultation requests, applications, donations, purchases, or pipeline created. For retention, it might be repeat purchase, renewal, referral, recovery after a bad experience, or increased lifetime value.",[12,25128,25129,25130,25134],{},"If you are still estimating budget, start with the major ",[31,25131,25133],{"href":7123,"rel":25132},[553],"direct mail marketing cost drivers"," before choosing format or volume.",[12,25136,25137],{},"Use a basic ROI model:",[6202,25139,25144],{"className":25140,"code":25142,"language":25143,"meta":595},[25141],"language-text","((revenue influenced - campaign cost) \u002F campaign cost) x 100 = ROI %\n","text",[4976,25145,25142],{"__ignoreMap":595},[12,25147,25148],{},"Do not pretend the note deserves all the credit if the campaign has multiple touches. Use the calculation to set a planning threshold, then validate with campaign tracking, matchbacks, or holdouts where possible.",[86,25150,25152],{"id":25151},"customer-lifetime-value","Customer lifetime value",[12,25154,25155],{},"Handwritten mail is easier to justify when the recipient has meaningful lifetime value.",[12,25157,25158],{},"For eCommerce, that might mean a VIP customer, high-margin category, subscription, or second-purchase moment. For fundraising, it might mean donor level or future giving potential. For sales and client services, it might mean deal size, renewal value, or referral potential.",[12,25160,25161],{},"A simple planning model:",[6202,25163,25166],{"className":25164,"code":25165,"language":25143,"meta":595},[25141],"average value per customer x expected relationship length - acquisition or retention cost = estimated lifetime value\n",[4976,25167,25165],{"__ignoreMap":595},[12,25169,25170],{},"The higher the lifetime value, the more room you have for a personal, higher-cost touch.",[12,25172,25173,25174,769],{},"For more context on why retention moments deserve investment, see these ",[31,25175,21976],{"href":20457,"rel":25176},[553],[86,25178,25180],{"id":25179},"conversion-friction","Conversion friction",[12,25182,25183],{},"Look for the stage where people already know you but momentum drops.",[12,25185,21265],{},[43,25187,25188,25191,25194,25197,25200],{},[46,25189,25190],{},"prospects attend a demo but do not book the next step",[46,25192,25193],{},"customers buy once but never return",[46,25195,25196],{},"donors give once but do not become recurring donors",[46,25198,25199],{},"property leads request information but go quiet",[46,25201,25202],{},"clients reach renewal with weak stakeholder engagement",[12,25204,25205],{},"Those are often better handwritten marketing moments than a broad cold send. The relationship already exists; the note gives it a more personal push.",[86,25207,25209],{"id":25208},"funnel-stage","Funnel stage",[12,25211,25212],{},"Handwritten mail can support every stage, but the job changes:",[10207,25214,25215,25227],{},[10210,25216,25217],{},[10213,25218,25219,25222,25225],{},[10216,25220,25221],{},"Stage",[10216,25223,25224],{},"What handwritten mail should do",[10216,25226,14052],{},[10229,25228,25229,25240,25251,25262],{},[10213,25230,25231,25234,25237],{},[10234,25232,25233],{},"Top of funnel",[10234,25235,25236],{},"Earn attention from a selected audience",[10234,25238,25239],{},"Local market note, event invitation, executive introduction",[10213,25241,25242,25245,25248],{},[10234,25243,25244],{},"Middle of funnel",[10234,25246,25247],{},"Turn a real interaction into momentum",[10234,25249,25250],{},"Post-demo note, consultation follow-up, sample request follow-up",[10213,25252,25253,25256,25259],{},[10234,25254,25255],{},"Bottom of funnel",[10234,25257,25258],{},"Reduce hesitation and reinforce trust",[10234,25260,25261],{},"Proposal follow-up, renewal note, onboarding welcome",[10213,25263,25264,25267,25270],{},[10234,25265,25266],{},"Retention",[10234,25268,25269],{},"Make customers, donors, or clients feel remembered",[10234,25271,25272],{},"VIP thank-you, milestone note, service recovery, referral thank-you",[63,25274,25276],{"id":25275},"how-to-integrate-handwritten-marketing-into-your-strategy","How to integrate handwritten marketing into your strategy",[12,25278,25279,25280,25283],{},"Handwritten marketing should be mapped by ",[39,25281,25282],{},"moment",", not only funnel stage. The best campaigns are built around a clear reason to send now.",[12,25285,25286,25287,25292],{},"If you need inspiration before choosing a moment, this list of ",[31,25288,25291],{"href":25289,"rel":25290},"https:\u002F\u002Fwww.scribeless.co\u002Fblog\u002Feffective-direct-mail-marketing-examples",[553],"direct mail marketing examples"," is a useful companion.",[86,25294,25296],{"id":25295},"top-of-funnel-earn-attention-from-a-selected-audience","Top of funnel: earn attention from a selected audience",[12,25298,25299],{},"Use handwritten mail sparingly for cold or early-stage audiences. It is strongest when the list is narrow and the reason for outreach is credible.",[12,25301,21265],{},[43,25303,25304,25307,25310,25313],{},[46,25305,25306],{},"a real estate agent sending a local market note to a defined neighborhood",[46,25308,25309],{},"a nonprofit inviting corporate partners to a campaign launch",[46,25311,25312],{},"a B2B sales team sending executive notes to a small group of target accounts",[46,25314,25315],{},"a premium ecommerce brand inviting VIP customers to an early product preview",[86,25317,25319],{"id":25318},"middle-of-funnel-make-the-relationship-feel-real","Middle of funnel: make the relationship feel real",[12,25321,25322],{},"This is where handwritten marketing often performs best. The recipient already knows something about you, so the note can reference a real interaction.",[12,25324,21265],{},[43,25326,25327,25329,25332,25335,25338,25341],{},[46,25328,24994],{},[46,25330,25331],{},"consultation follow-up",[46,25333,25334],{},"event or webinar follow-up",[46,25336,25337],{},"sample request follow-up",[46,25339,25340],{},"abandoned high-value quote or proposal",[46,25342,25343],{},"donor cultivation after an event",[86,25345,25347],{"id":25346},"bottom-of-funnel-reduce-friction-and-reinforce-trust","Bottom of funnel: reduce friction and reinforce trust",[12,25349,25350],{},"At the decision stage, a handwritten letter or note should support confidence, not pressure.",[12,25352,21265],{},[43,25354,25355,25358,25361,25364,25366,25369,25371],{},[46,25356,25357],{},"proposal follow-up",[46,25359,25360],{},"renewal note",[46,25362,25363],{},"onboarding welcome",[46,25365,24945],{},[46,25367,25368],{},"service recovery",[46,25370,24843],{},[46,25372,25373],{},"donor upgrade thank-you",[63,25375,25377],{"id":25376},"one-off-campaigns-vs-automated-handwritten-notes","One-off campaigns vs automated handwritten notes",[12,25379,25380],{},"There are two main ways to run handwritten marketing.",[86,25382,25384],{"id":25383},"one-off-campaigns","One-off campaigns",[12,25386,25387],{},"Use one-off campaigns when you have a defined list and a specific moment.",[12,25389,21265],{},[43,25391,25392,25395,25398,25401,25404],{},[46,25393,25394],{},"event follow-up list",[46,25396,25397],{},"lapsed customer segment",[46,25399,25400],{},"major donor thank-you campaign",[46,25402,25403],{},"local real estate farming campaign",[46,25405,25406],{},"product launch note to VIP customers",[86,25408,25410],{"id":25409},"recurring-and-triggered-campaigns","Recurring and triggered campaigns",[12,25412,25413],{},"Use recurring or triggered campaigns when the same kind of event happens repeatedly.",[12,25415,21265],{},[43,25417,25418,25421,25424,25427,25429,25432,25435],{},[46,25419,25420],{},"new customer welcome",[46,25422,25423],{},"repeat purchase milestone",[46,25425,25426],{},"donation threshold",[46,25428,25008],{},[46,25430,25431],{},"booked consultation",[46,25433,25434],{},"CRM stage change",[46,25436,24994],{},[12,25438,25439],{},"Automated handwritten notes are strongest when the trigger is meaningful and the message template has enough context to feel specific.",[63,25441,25443],{"id":25442},"designing-a-handwritten-campaign","Designing a handwritten campaign",[12,25445,25446],{},"A strong campaign has five parts.",[86,25448,25450],{"id":25449},"_1-audience","1. Audience",[12,25452,25453],{},"Define exactly who qualifies. Include suppression rules, address quality requirements, geography, value thresholds, and frequency caps.",[86,25455,25457],{"id":25456},"_2-format","2. Format",[12,25459,25460],{},"Choose between note, letter, card, postcard, envelope, insert, or a hybrid direct mail sequence. Match the format to the job.",[12,25462,25463],{},[58,25464],{"alt":25465,"src":25466},"Scribeless platform showing product formats for handwritten marketing campaigns","assets\u002Fimages\u002Fultimate-handwritten-marketing-platform-product-formats.webp",[12,25468,25469],{},"Scribeless supports formats such as flat cards, folded cards, letters, postcards, and envelope-only sends. Product availability, size, postage, and pricing can vary by region, so international programs should choose the format based on where the mail is being produced and delivered.",[12,25471,25472],{},[58,25473],{"alt":25474,"src":25475},"Scribeless design library showing reusable handwritten marketing templates","assets\u002Fimages\u002Fultimate-handwritten-marketing-design-library.webp",[12,25477,25478],{},"Reusable templates help teams start from proven structures while still adapting the message for the audience, industry, and trigger.",[86,25480,25482],{"id":25481},"_3-message","3. Message",[12,25484,25485],{},"Use a short structure:",[3565,25487,25488,25491,25494,25497],{},[46,25489,25490],{},"why you are writing",[46,25492,25493],{},"what makes the message relevant",[46,25495,25496],{},"one useful next step or expression of thanks",[46,25498,25499],{},"a human sign-off",[86,25501,25503],{"id":25502},"_4-brand-treatment","4. Brand treatment",[12,25505,25506],{},"Decide how much branding belongs on the piece. Some campaigns benefit from a subtle logo and premium paper. Others should feel more personal and less promotional.",[12,25508,25509],{},"Consider:",[43,25511,25512,25515,25518,25521,25524,25527],{},[46,25513,25514],{},"handwriting style and ink color",[46,25516,25517],{},"logo placement",[46,25519,25520],{},"footer details",[46,25522,25523],{},"back image or supporting artwork",[46,25525,25526],{},"QR code or URL treatment",[46,25528,25529],{},"whether the piece should feel like a branded campaign or personal correspondence",[86,25531,25533],{"id":25532},"_5-tracking","5. Tracking",[12,25535,25536],{},"Tracking options include:",[43,25538,25539,25542,25545,25548,25551,25554,25557,25560],{},[46,25540,25541],{},"campaign IDs",[46,25543,25544],{},"CRM send events",[46,25546,25547],{},"QR codes",[46,25549,25550],{},"trackable URLs",[46,25552,25553],{},"PURLs where appropriate",[46,25555,25556],{},"coupon or offer codes",[46,25558,25559],{},"matchback reporting",[46,25561,25562],{},"holdout groups",[12,25564,25565],{},[58,25566],{"alt":25567,"src":25568},"Scribeless template editor showing an eCommerce thank-you note with a first-name variable and QR-code offer","assets\u002Fimages\u002Fultimate-handwritten-marketing-platform-text-editor.webp",[12,25570,25571],{},"The current Scribeless platform supports template editing with layout controls, dynamic variables, QR codes, and design options so teams can build reusable campaigns instead of manually recreating each send. For example, an eCommerce team could create a thank-you note with a first-name variable and a trackable QR-code offer for a repeat purchase campaign.",[63,25573,25575],{"id":25574},"how-scribeless-helps-teams-run-handwritten-marketing-at-scale","How Scribeless helps teams run handwritten marketing at scale",[12,25577,25578],{},"Scribeless turns handwritten mail into a repeatable campaign workflow rather than a manual side project.",[12,25580,25581],{},"Teams can:",[43,25583,25584,25587,25590,25593,25596,25599],{},[46,25585,25586],{},"create reusable templates for common customer, donor, sales, and retention moments",[46,25588,25589],{},"personalize messages with variables such as first name, company, account owner, purchase, event, or local area",[46,25591,25592],{},"add QR codes or trackable CTAs when the campaign needs measurable response",[46,25594,25595],{},"choose formats such as flat cards, folded cards, letters, postcards, and envelopes",[46,25597,25598],{},"run one-off campaigns for defined lists or recurring campaigns for ongoing workflows",[46,25600,25601,25602,25606],{},"use ",[31,25603,25605],{"href":20949,"rel":25604},[553],"integrations"," and regional production options to support campaigns across multiple markets",[12,25608,25609],{},[58,25610],{"alt":25611,"src":25612},"Scribeless platform showing one-off campaign creation with template, shipping, and recipient upload options","assets\u002Fimages\u002Fultimate-handwritten-marketing-platform-create-campaign.webp",[12,25614,25615],{},"This matters because the hard part of handwritten marketing is not only making the note look good. It is building a process that protects quality, handles data cleanly, and makes the campaign easy to repeat.",[63,25617,25619],{"id":25618},"how-to-choose-a-handwritten-note-service-or-handwritten-letter-service","How to choose a handwritten note service or handwritten letter service",[12,25621,25622],{},"Evaluate a handwritten note service like a marketing operations partner, not a novelty supplier.",[12,25624,25625],{},"Look for:",[43,25627,25628,25631,25634,25637,25640,25643,25646],{},[46,25629,25630],{},"format support: notes, letters, cards, envelopes, inserts, and postage options",[46,25632,25633],{},"personalization: variable fields, handwriting styles, and template controls",[46,25635,25636],{},"integrations: CRM, ecommerce, Zapier, API, or webhook options",[46,25638,25639],{},"quality assurance: previewing, proofing, address handling, and suppression controls",[46,25641,25642],{},"automation: recurring campaigns, trigger-based sends, and list updates",[46,25644,25645],{},"measurement: campaign IDs, QR codes, response tracking, or CRM logging",[46,25647,25648],{},"production fit: turnaround time, supported regions, and fulfillment reliability",[12,25650,25651],{},"Ask providers what happens when something goes wrong: bad addresses, missing variables, duplicate records, delayed production, compliance concerns, or campaign changes after approval. The best provider is not only the one with the nicest handwriting sample. It is the one that protects campaign quality at scale.",[12,25653,25654],{},"A handwritten letter service is useful when you need more space for context. A handwritten note service is better when brevity and warmth matter more than detail.",[12,25656,25657,25658],{},"The strategic question is not only \"does the handwriting look real?\" It is: ",[39,25659,25660],{},"can this service help our team send the right message to the right person at the right moment, then measure what happened?",[63,25662,25664],{"id":25663},"examples-of-effective-handwritten-messages","Examples of effective handwritten messages",[12,25666,25667],{},"Use these as starting points. Replace the bracketed fields with specific details from the relationship or campaign.",[86,25669,25671],{"id":25670},"customer-thank-you-note","Customer thank-you note",[5381,25673,25674,25676,25679,25682],{},[12,25675,8969],{},[12,25677,25678],{},"Thank you for choosing {{brand}}. We really appreciate your business, and we are always here to help if something is not right.",[12,25680,25681],{},"If there is anything we can do to make your experience better, just reply or reach out anytime.",[12,25683,17911],{},[12,25685,25686],{},[58,25687],{"alt":25688,"src":25689},"Customer thank-you handwritten note example for an eCommerce brand","assets\u002Fimages\u002Fultimate-example-customer-thank-you.webp",[12,25691,25692,25695],{},[39,25693,25694],{},"Trackable CTA version:"," \"I included a QR code below in case you would like 10% off your next order.\"",[86,25697,25699],{"id":25698},"ecommerce-vip-note","eCommerce VIP note",[5381,25701,25702,25704,25707,25710,25713],{},[12,25703,8969],{},[12,25705,25706],{},"Thank you for being one of our most loyal customers this year.",[12,25708,25709],{},"We set aside early access to {{product_or_collection}} because we thought it might be a good fit for you.",[12,25711,25712],{},"Warmly,",[12,25714,17911],{},[12,25716,25717],{},[58,25718],{"alt":25719,"src":25720},"eCommerce VIP handwritten note example with brand logo","assets\u002Fimages\u002Fultimate-example-ecommerce-vip.webp",[12,25722,25723,25725],{},[39,25724,25694],{}," \"Scan the code on this card to see the preview before it goes live.\"",[86,25727,25729],{"id":25728},"fundraising-donor-thank-you","Fundraising donor thank-you",[5381,25731,25732,25734,25737,25740,25742],{},[12,25733,8969],{},[12,25735,25736],{},"Thank you for supporting {{organization}}.",[12,25738,25739],{},"Your gift helps us continue {{specific_mission_or_program}}, and we are grateful you chose to be part of it.",[12,25741,25712],{},[12,25743,17911],{},[12,25745,25746],{},[58,25747],{"alt":25748,"src":25749},"Fundraising donor thank-you handwritten note example with nonprofit logo","assets\u002Fimages\u002Fultimate-example-fundraising-donor-thank-you.webp",[86,25751,25753],{"id":25752},"event-invitation","Event invitation",[5381,25755,25756,25758,25761,25764],{},[12,25757,8969],{},[12,25759,25760],{},"We are hosting {{event_name}} on {{date}} and thought it would be relevant given your work around {{topic_or_goal}}.",[12,25762,25763],{},"If you can make it, we would be glad to have you there.",[12,25765,17911],{},[12,25767,25768],{},[58,25769],{"alt":25770,"src":25771},"Event invitation handwritten note example for a B2B campaign","assets\u002Fimages\u002Fultimate-example-event-invitation.webp",[86,25773,25775],{"id":25774},"real-estate-follow-up","Real estate follow-up",[5381,25777,25778,25780,25783,25786],{},[12,25779,8969],{},[12,25781,25782],{},"Thanks again for taking the time to talk about {{property_or_neighborhood}}.",[12,25784,25785],{},"I thought the next useful step would be a short market snapshot so you can see what is happening locally before making any decisions.",[12,25787,17911],{},[12,25789,25790],{},[58,25791],{"alt":25792,"src":25793},"Real estate follow-up handwritten note example with real estate logo","assets\u002Fimages\u002Fultimate-example-real-estate-follow-up.webp",[86,25795,25797],{"id":25796},"sales-or-consultation-follow-up","Sales or consultation follow-up",[5381,25799,25800,25802,25805,25808],{},[12,25801,8969],{},[12,25803,25804],{},"Thanks again for the conversation about {{priority}}.",[12,25806,25807],{},"Your point about {{specific_detail}} was helpful, and I will send a short plan for the next step we discussed.",[12,25809,17911],{},[12,25811,25812],{},[58,25813],{"alt":25814,"src":25815},"Sales consultation follow-up handwritten note example for B2B teams","assets\u002Fimages\u002Fultimate-example-sales-consultation-follow-up.webp",[12,25817,25818,25820],{},[39,25819,25694],{}," \"If useful, I included a short link below to book a 10-minute follow-up.\"",[86,25822,25824],{"id":25823},"win-back-note","Win-back note",[5381,25826,25827,25829,25832,25835],{},[12,25828,8969],{},[12,25830,25831],{},"We have not heard from you in a while, so I wanted to send a quick note rather than another automated email.",[12,25833,25834],{},"If priorities have changed, no problem. If {{offer_or_next_step}} would be useful, I would be happy to help.",[12,25836,17911],{},[12,25838,25839],{},[58,25840],{"alt":25841,"src":25842},"Customer win-back handwritten note example for an eCommerce campaign","assets\u002Fimages\u002Fultimate-example-win-back-note.webp",[86,25844,25846],{"id":25845},"service-recovery-or-apology-note","Service recovery or apology note",[5381,25848,25849,25851,25854,25857],{},[12,25850,8969],{},[12,25852,25853],{},"I am sorry we missed the mark with {{issue}}.",[12,25855,25856],{},"We have taken {{specific_action}} to make this right, and I wanted to send a personal note because your experience matters to us.",[12,25858,17911],{},[12,25860,25861],{},[58,25862],{"alt":25863,"src":25864},"Service recovery handwritten note example for customer experience teams","assets\u002Fimages\u002Fultimate-example-service-recovery-note.webp",[63,25866,25868],{"id":25867},"common-mistakes-to-avoid","Common mistakes to avoid",[86,25870,25872],{"id":25871},"sending-handwritten-mail-to-everyone","Sending handwritten mail to everyone",[12,25874,25875],{},"If every contact receives the same handwritten note, the channel loses its purpose. Use it for selected audiences and meaningful moments.",[86,25877,25879],{"id":25878},"writing-like-a-promotional-flyer","Writing like a promotional flyer",[12,25881,25882],{},"Handwritten copy should not sound like a landing page. Keep it conversational, specific, and concise.",[86,25884,25886],{"id":25885},"overusing-personalization","Overusing personalization",[12,25888,25889],{},"Personalization should feel natural. Referencing a meeting, purchase, donation, event, local area, or customer milestone is usually appropriate. Referencing every tracked digital behavior is not.",[86,25891,25893],{"id":25892},"forgetting-operations","Forgetting operations",[12,25895,25896],{},"Address quality, proofing, suppression lists, postage, delivery windows, and approval workflows matter. A thoughtful message can still fail if the operation is messy.",[86,25898,25900],{"id":25899},"treating-direct-mail-as-unmeasurable","Treating direct mail as unmeasurable",[12,25902,25903,25904,769],{},"Handwritten marketing will never behave exactly like email attribution, but it can still be measured. Log sends, define segments, use trackable CTAs where useful, and compare outcomes against similar contacts or accounts that did not receive mail. For practical tactics, see this guide to ",[31,25905,25907],{"href":4413,"rel":25906},[553],"tracking direct mail marketing campaigns",[63,25909,9940],{"id":9939},[86,25911,24441],{"id":25912},"what-is-handwritten-marketing-1",[12,25914,25915],{},"Handwritten marketing is a direct mail strategy that uses handwritten-style notes, letters, cards, and envelopes to create a more personal business touchpoint.",[86,25917,25919],{"id":25918},"what-is-a-handwritten-note-service","What is a handwritten note service?",[12,25921,25922],{},"A handwritten note service helps businesses create and send handwritten-style notes at scale. The service typically handles rendering, printing, fulfillment, postage, and sometimes integrations or campaign tracking.",[86,25924,25926],{"id":25925},"what-is-a-handwritten-letter-service","What is a handwritten letter service?",[12,25928,25929],{},"A handwritten letter service supports longer handwritten-style letters, often used for client communication, donor stewardship, financial services, real estate, and higher-value sales or relationship campaigns.",[86,25931,25933],{"id":25932},"are-automated-handwritten-notes-still-personal","Are automated handwritten notes still personal?",[12,25935,25936],{},"They can be, if the audience, timing, and message are specific. Automation should handle operations. Humans should still decide when the note is appropriate and what the message should say.",[86,25938,25940],{"id":25939},"when-should-a-business-use-handwritten-direct-mail","When should a business use handwritten direct mail?",[12,25942,25943],{},"Use handwritten direct mail when the recipient is valuable, the moment is meaningful, and the message benefits from feeling more personal than email or printed mail.",[86,25945,25947],{"id":25946},"how-do-you-measure-handwritten-marketing","How do you measure handwritten marketing?",[12,25949,25950],{},"Measure sends, campaign IDs, recipient segments, QR or URL response, replies, purchases, donations, meetings, renewals, referrals, and matchback outcomes. For larger programs, use holdout groups to estimate incremental lift.",[63,25952,4460],{"id":4459},[12,25954,25955],{},"Handwritten marketing works when it is treated as a focused business channel, not a sentimental gimmick.",[12,25957,25958],{},"The format is useful because it changes how a message is received. It can help sales and marketing teams cut through digital noise, thank customers and donors, support retention, strengthen local relationships, and make important follow-ups feel more human.",[12,25960,25961],{},"Use automation to make the work scalable. Use judgement to keep the message relevant. Use measurement to decide where handwritten notes and letters deserve a permanent place in your marketing strategy.",[12,25963,25964,548,25967,25970],{},[39,25965,25966],{},"Want help deciding where handwritten mail fits in your customer journey?",[31,25968,4491],{"href":558,"rel":25969},[553]," and we can help identify the right audience, trigger, format, and measurement plan.",{"title":595,"searchDepth":596,"depth":596,"links":25972},[25973,25974,25975,25976,25977,25984,25985,25993,25999,26005,26010,26014,26021,26022,26023,26033,26040,26048],{"id":24395,"depth":596,"text":24396},{"id":24440,"depth":596,"text":24441},{"id":24493,"depth":596,"text":24494},{"id":24509,"depth":596,"text":24510},{"id":24608,"depth":596,"text":24609,"children":25978},[25979,25980,25981,25982,25983],{"id":24618,"depth":601,"text":24619},{"id":24628,"depth":601,"text":24629},{"id":24658,"depth":601,"text":24659},{"id":24691,"depth":601,"text":24692},{"id":24730,"depth":601,"text":24731},{"id":24778,"depth":596,"text":24779},{"id":24812,"depth":596,"text":24813,"children":25986},[25987,25988,25989,25990,25991,25992],{"id":24816,"depth":601,"text":24817},{"id":24852,"depth":601,"text":24853},{"id":24887,"depth":601,"text":24888},{"id":24921,"depth":601,"text":24922},{"id":24951,"depth":601,"text":24952},{"id":24983,"depth":601,"text":24984},{"id":25032,"depth":596,"text":25033,"children":25994},[25995,25996,25997,25998],{"id":25039,"depth":601,"text":25040},{"id":25049,"depth":601,"text":25050},{"id":25086,"depth":601,"text":25087},{"id":25096,"depth":601,"text":25097},{"id":25112,"depth":596,"text":25113,"children":26000},[26001,26002,26003,26004],{"id":25119,"depth":601,"text":25120},{"id":25151,"depth":601,"text":25152},{"id":25179,"depth":601,"text":25180},{"id":25208,"depth":601,"text":25209},{"id":25275,"depth":596,"text":25276,"children":26006},[26007,26008,26009],{"id":25295,"depth":601,"text":25296},{"id":25318,"depth":601,"text":25319},{"id":25346,"depth":601,"text":25347},{"id":25376,"depth":596,"text":25377,"children":26011},[26012,26013],{"id":25383,"depth":601,"text":25384},{"id":25409,"depth":601,"text":25410},{"id":25442,"depth":596,"text":25443,"children":26015},[26016,26017,26018,26019,26020],{"id":25449,"depth":601,"text":25450},{"id":25456,"depth":601,"text":25457},{"id":25481,"depth":601,"text":25482},{"id":25502,"depth":601,"text":25503},{"id":25532,"depth":601,"text":25533},{"id":25574,"depth":596,"text":25575},{"id":25618,"depth":596,"text":25619},{"id":25663,"depth":596,"text":25664,"children":26024},[26025,26026,26027,26028,26029,26030,26031,26032],{"id":25670,"depth":601,"text":25671},{"id":25698,"depth":601,"text":25699},{"id":25728,"depth":601,"text":25729},{"id":25752,"depth":601,"text":25753},{"id":25774,"depth":601,"text":25775},{"id":25796,"depth":601,"text":25797},{"id":25823,"depth":601,"text":25824},{"id":25845,"depth":601,"text":25846},{"id":25867,"depth":596,"text":25868,"children":26034},[26035,26036,26037,26038,26039],{"id":25871,"depth":601,"text":25872},{"id":25878,"depth":601,"text":25879},{"id":25885,"depth":601,"text":25886},{"id":25892,"depth":601,"text":25893},{"id":25899,"depth":601,"text":25900},{"id":9939,"depth":596,"text":9940,"children":26041},[26042,26043,26044,26045,26046,26047],{"id":25912,"depth":601,"text":24441},{"id":25918,"depth":601,"text":25919},{"id":25925,"depth":601,"text":25926},{"id":25932,"depth":601,"text":25933},{"id":25939,"depth":601,"text":25940},{"id":25946,"depth":601,"text":25947},{"id":4459,"depth":596,"text":4460},"2020-06-28","06.28.2020","Learn how sales and marketing teams use handwritten notes and letters for direct mail, retention, fundraising, real estate, and customer campaigns.","Handwritten marketing note mockup on a Scribeless blue background",{},{"title":24378,"description":26051},"the-ultimate-guide-to-handwritten-marketing","blog\u002Fthe-ultimate-guide-to-handwritten-marketing","66322b6c7bae5c927fa6ddf1","c2JX6PVWbhW7EXJ3lfLSxEb9lw_YHl6wOmtuT3TZ0_E",{"id":26060,"title":26061,"blog_updated_date":7,"blog_updated_date_display":7,"body":26062,"category":6817,"date":26123,"date_display":7,"description":26124,"essential_reading":640,"extension":641,"image":26125,"image_alt":26126,"meta":26127,"name":7,"navigation":646,"path":26128,"pillar":7,"scheduled_publish_date":7,"seo":26129,"slug":26130,"status":652,"stem":26131,"summary":26132,"webflow_html_path":7,"webflow_item_id":26133,"__hash__":26134},"blog\u002Fblog\u002Fhotel-marketing-in-2021-the-one-thing-you-should-do-now.md","Marketing for hotels",{"type":9,"value":26063,"toc":26115},[26064,26067,26071,26074,26078,26081,26085,26088,26092,26101,26105,26108,26112],[12,26065,26066],{},"Inventively boosting occupancy rates is one of the biggest challenges hoteliers face in their hotels. While there are short term strategies that can be employed, like drastically slashing room rates, such tricks are unsustainable and not successful as a long term marketing approach. With the advent of technology, digital marketing has become a primary source for hotels to attract and book guests, but with everyone following the same playbook, how do you set your hotel apart from the competition?",[63,26068,26070],{"id":26069},"what-all-successful-hotels-have-in-common","What All Successful Hotels Have In Common",[12,26072,26073],{},"To begin, consider the one thing that successful hotels have in common -  they all provide a superior and memorable experience for their guests. Whether it is a small boutique spot in Napa or a luxury tower in Manhattan’s Upper East Side, thriving hotels understand the importance of creating a unique customer experience and that this experience directly correlates to their profitability. Understanding that this begins the moment a guest has booked their stay gives hoteliers the opportunity to begin the conversation and create relationships even before the guests arrive at the front desk.",[63,26075,26077],{"id":26076},"the-importance-of-personalization-in-a-digital-world","The Importance of Personalization In A Digital World",[12,26079,26080],{},"In a world where click and pings inhabit our daily existence and many of us wake up to an email box that is dominated by newsletters, spam, and notifications, it can be difficult for companies to stand out and get noticed. Personalized digital communication is now considered run of the mill and once again it is time for hoteliers to employ methods of disruption from the standard in order to create an impact. The handwritten note is the perfect way to cut through all of the noise.",[63,26082,26084],{"id":26083},"the-power-of-the-handwritten-note","The Power of the Handwritten Note",[12,26086,26087],{},"Ask yourself this, have you ever received a handwritten note or card in your mailbox that you didn’t open? Probably not, since studies show that handwritten notes have close to a 100% open rate! Hotels can begin creating a unique guest experience immediately by sending a handwritten note as soon as a reservation has been made. Because a person’s name is the greatest connection to their own identity and individuality, seeing it in a handwritten note thanking them for choosing the hotel will make them feel special, recognized, and personally connected.",[63,26089,26091],{"id":26090},"points-of-contact-for-hotel-guest-engagement","Points of Contact For Hotel Guest Engagement",[12,26093,26094,26095,26100],{},"This first point of contact is just one way to utilize the lost art of handwriting in a hotel marketing strategy. A welcome note in a guest’s room and a “thank you for staying” letter are musts, but the notes don’t need to end at checkout. Consider a long term campaign by sending 11-month reminders of their stay with an incentive for returning or perhaps a note alerting them of special events in the area a couple of days before guest arrival. Whether guests have booked your hotel for a relaxing break or for a business trip, they expect a high standard of ",[31,26096,26099],{"href":26097,"rel":26098},"https:\u002F\u002Fwww.deputy.com\u002Fus\u002Fblog\u002F12-tips-to-delivering-the-best-customer-service",[553],"customer service"," as well as a high level of comfort. Every guest in your hotel should feel special and that they’re important to your business and therefore delighting them with handwritten notes is a great way to stand out!",[63,26102,26104],{"id":26103},"handwritten-notes-convert","Handwritten Notes Convert",[12,26106,26107],{},"In terms of convenience, handwritten notes can be an overwhelming task, especially for large luxury hotels. It would take a small army of employees to individually write, address, post and send what would be thousands upon thousands of letters. Fortunately, Scribeless has created a platform that allows luxury hotels the ability to connect with guests through handwritten notes and cards en masse, while retaining the beauty and nostalgia of the process.",[63,26109,26111],{"id":26110},"the-case-of-hyatt-hotels","The Case of Hyatt Hotels",[12,26113,26114],{},"Hyatt Hotels enjoyed an increase of 635% in response rates over their traditional direct and email campaigns when they used Scribeless in a recent marketing campaign. Connecting with 40,000 first time first guests, Scribeless created and distributed personalized handwritten notes resulting in the huge response and an additional increase of 18% in repeat bookings.In the age of online booking portals and mass emails, guests appreciate and notice when extra efforts of gratitude and caring are made. If you want to get noticed, if you want to have people feel like you care then adding handwriting to your marketing strategy will ensure that guests remember their experience with your hotel for a long time to come.",{"title":595,"searchDepth":596,"depth":596,"links":26116},[26117,26118,26119,26120,26121,26122],{"id":26069,"depth":596,"text":26070},{"id":26076,"depth":596,"text":26077},{"id":26083,"depth":596,"text":26084},{"id":26090,"depth":596,"text":26091},{"id":26103,"depth":596,"text":26104},{"id":26110,"depth":596,"text":26111},"2020-06-02","Use relationship-led hotel marketing to reconnect with guests, improve occupancy, and build loyalty through personal outreach.","https:\u002F\u002Fuploads-ssl.webflow.com\u002F6620e04cc8e4839a48c29fbf\u002F66322b647f1ad700e0ac6099_6234bdf8dfdc42080e33e02c_Hotel%2520marketing.png","Woman on holiday at number 1 five star hotel ordered using laptop",{},"\u002Fblog\u002Fhotel-marketing-in-2021-the-one-thing-you-should-do-now",{"title":26061,"description":26124},"hotel-marketing-in-2021-the-one-thing-you-should-do-now","blog\u002Fhotel-marketing-in-2021-the-one-thing-you-should-do-now","Hotel marketing tips for maintaining customer relationships during the COVID-19 pandemic.","66322b657f1ad700e0ac60c0","n1LWMYYgP9oe8wJ-tMjEBCVBXs8vInSfvLgTgV-pPec",{"id":26136,"title":26137,"blog_updated_date":7,"blog_updated_date_display":7,"body":26138,"category":17731,"date":26260,"date_display":7,"description":26261,"essential_reading":640,"extension":641,"image":26262,"image_alt":26263,"meta":26264,"name":7,"navigation":646,"path":26265,"pillar":7,"scheduled_publish_date":7,"seo":26266,"slug":26267,"status":652,"stem":26268,"summary":26269,"webflow_html_path":7,"webflow_item_id":26270,"__hash__":26271},"blog\u002Fblog\u002Fcustom-field-casanova-a-valentines-guide-to-mass-mail-personalization.md","Custom field Casanova: mass-mail personalization guide",{"type":9,"value":26139,"toc":26258},[26140,26143,26146,26149,26154,26157,26162,26167,26170,26173,26178,26183,26186,26191,26194,26221,26226,26231,26234,26237,26242,26247,26252,26255],[12,26141,26142],{},"As Valentine’s Day approaches, people around the world are thinking about how they can show their appreciation for that special someone. For some, however, they don’t have a significant other to shower with affection, or to shower them back. ",[12,26144,26145],{},"One determined grafter took matters into his own hands, and launched a direct-mail campaign aiming to capture the heart of at least one lucky lady. We chatted to Dean Chapman to find out how he personalised and sent out thousands of Valentines notes quickly and easily with the Scribeless platform. ",[12,26147,26148],{},"Whilst we at Scribeless don’t support Dean’s behaviour, we still thought it worth sharing Dean’s top tips for maximising the customisation of your large-scale campaigns!",[12,26150,26151],{},[39,26152,26153],{},"Q: So Dean, what inspired you to send out a mass-mail campaign this Valentines’ Day?",[12,26155,26156],{},"*Well, last year I struck out with a lot of girls and decided to go about it differently this time around. No matter what happens, this year I was gonna find someone to spend the day with. \n*",[12,26158,26159],{},[2859,26160,26161],{},"Last year I wrote a few handwritten letters to try and make them feel extra special, but my hands cramped up after the first hundred or so. When I heard about Scribeless, I knew it was my chance to scale up that personalization without having to spend hours on it!",[12,26163,26164],{},[39,26165,26166],{},"Q: It must have been hard to settle on a message that worked for everyone. How did you work out the copy of your message?",[12,26168,26169],{},"*Actually, it was pretty simple. I was able to use custom fields to add an extra level of customisation. For example, I used Custom Field 1 for different eye colours. I added each girl’s eye colour to the recipient table during Step 3, and then when each note was generated, it replaced the merge field with the eye colour. \n*",[12,26171,26172],{},"*Now everyone has a note that seems tailored specifically to them, but I managed to launch it all as part of the same campaign, saving me tons of time. \n*",[12,26174,26175],{},[2859,26176,26177],{},"I’m even considering an AB test to see which handwriting styles perform best too - Stafford was my favourite and is neater than my own handwriting, but Foster is a bit more fun. This way, I can measure the responses I get from the different styles, and whichever one gives me the best return will be the one I stick with next time!",[12,26179,26180],{},[39,26181,26182],{},"Q: Have you added anything else to go with the note?",[12,26184,26185],{},"*At the end of the note I used the signature feature to draw in a little winky face, making it seem even more authentic and showing them that I’m fun-loving and carefree. \n*",[12,26187,26188],{},[2859,26189,26190],{},"Of course, I have to show them that I can be classy too, so I’m planning to send my top 5% a rose from a local florist - the combined impact of the flower and the note should show them I really care! Of course, I could send entire bouquets, but I’m not made of money.",[12,26192,26193],{},"**Q: Well, you certainly are a romantic, aren’t you...what are you planning to do with the ‘lucky’ ladies who say yes? I hope you’ll still be social distancing! **",[12,26195,26196,26220],{},[2859,26197,26198,26199,26208,26209],{},"Of course, I’ll be making sure that everything is safe and there’ll never be any overlap between any of the dates. I’ve added a QR code to the back of my notes that uses ",[2859,26200,26201],{},[31,26202,26204],{"href":12820,"rel":26203},[553],[2859,26205,26206],{},[39,26207,12822],{}," to send them straight to book a time slot with me in ",[2859,26210,26211],{},[31,26212,26215],{"href":26213,"rel":26214},"https:\u002F\u002Fcalendly.com\u002F",[553],[2859,26216,26217],{},[39,26218,26219],{},"Calendly.","* ****\n*",[12,26222,26223],{},[2859,26224,26225],{},"I promise it’s a safety precaution mainly - the fact that none of them will know about each other as a result is an added bonus!",[12,26227,26228],{},[39,26229,26230],{},"Q: The QR codes sound interesting - are they easy to implement?",[12,26232,26233],{},"*Yeah, it was super simple. I just included it in the design of the reverse side of my note and uploaded it. There’s definitely the potential for more though!\n*",[12,26235,26236],{},"*Unlike similar providers Scribeless can actually personalize each individual note with a different QR code. At the moment it may be too time consuming to make everyone a unique video, but I’m considering unique codes so I can see who opens my link but doesn’t book a time.\n*",[12,26238,26239],{},[2859,26240,26241],{},"That way, I can launch a follow-up campaign asking them where I went wrong. Any feedback is good feedback!",[12,26243,26244],{},[39,26245,26246],{},"Q: Well Dean, thanks for your time. Let us know how you get on when your results start to roll in!",[12,26248,26249],{},[2859,26250,26251],{},"Thanks, but I think I’ll be too busy - expecting a high ROI if you know what I mean!",[12,26253,26254],{},"We’re sure that you would never use the Scribeless platform in the same way as Dean - and we’d actively encourage you not to. ",[12,26256,26257],{},"But, we hope you can take on board some of his handy tips when you’re creating your campaigns to make them as special as possible for your recipients.",{"title":595,"searchDepth":596,"depth":596,"links":26259},[],"2020-05-17","Use custom fields to personalize mass mail campaigns so each recipient feels like the message was written for them.","https:\u002F\u002Fuploads-ssl.webflow.com\u002F6620e04cc8e4839a48c29fbf\u002F66322b6430823cbf32c33454_62334a8e61b4a6539765453a_6075849196c654d27c314a8f_6023dace5bc7fb5d9c7391e9_Val_Blog_1.png","Man holding custom handwritten notes with heart symbol emoji",{},"\u002Fblog\u002Fcustom-field-casanova-a-valentines-guide-to-mass-mail-personalization",{"title":26137,"description":26261},"custom-field-casanova-a-valentines-guide-to-mass-mail-personalization","blog\u002Fcustom-field-casanova-a-valentines-guide-to-mass-mail-personalization","How the \"Custom Field Casanova\" used Scribeless to personalize and send thousands of Valentine's notes efficiently.","66322b6530823cbf32c33489","EzMpUQkutaU96-J09189KL7HcUCwuR0YJcy-6bOcPe8",{"id":26273,"title":26274,"blog_updated_date":7,"blog_updated_date_display":7,"body":26275,"category":17731,"date":26415,"date_display":7,"description":26416,"essential_reading":640,"extension":641,"image":26417,"image_alt":26418,"meta":26419,"name":7,"navigation":646,"path":26420,"pillar":7,"scheduled_publish_date":7,"seo":26421,"slug":26422,"status":652,"stem":26423,"summary":26424,"webflow_html_path":7,"webflow_item_id":26425,"__hash__":26426},"blog\u002Fblog\u002Fhow-to-keep-in-touch-with-your-customers-during-covid-19.md","Customer care tips during Covid-19",{"type":9,"value":26276,"toc":26410},[26277,26280,26287,26290,26297,26303,26306,26312,26315,26321,26327,26333,26336,26342,26348,26356,26362,26365,26371,26374,26380,26384,26387,26394,26404,26407],[12,26278,26279],{},"Even though eCommerce is hardly something new, Covid-19 has transformed Amazon and other online retailers into the saviours of households around the world, and this trend is only going to continue.",[12,26281,26282,26283,26286],{},"Whilst it may come as no surprise that lockdown boosted eCommerce sales, the extent is pretty staggering: the demand for eCommerce apps during the height of the pandemic was ",[39,26284,26285],{},"7% higher than in last year’s holiday season",", according to AppsFlyer research. ",[12,26288,26289],{},"Not only does this show just how heavily we’ve come to rely on eCommerce websites and apps, but it suggests that the boom is only going to continue as we enter the holiday season. High street shopping - which is already on the ropes - is likely to be hit even harder as Covid regulations stifle customer numbers in store. ",[12,26291,26292,26293,26296],{},"As an eCommerce retailer, this could and should be good news for you, but there is a challenge here: with demand rising, you need to make sure more than ever that you are standing out from your competitors, and a crucial way to do that is maintain excellent customer care. Here are a few reasons why ",[39,26294,26295],{},"handwritten marketing"," is the perfect tool to do just that.",[63,26298,26300],{"id":26299},"make-that-rare-personal-connection",[39,26301,26302],{},"Make that Rare Personal Connection",[12,26304,26305],{},"Younger generations may wish every checkout was a self-service, but for many people, a trip to the shops is part of a regular routine. They may enjoy a chat with a cashier they see everyday, or simply getting a chance to be around other people. ",[12,26307,26308,26309],{},"For the vulnerable and shielding, or those who have to travel distances to do their shopping, Covid has made this a lot harder. You can fill that void by taking extra steps to ",[39,26310,26311],{},"ensure your approach is personal even if you are shipping to your customer from miles away.",[12,26313,26314],{},"Adding a handwritten note to your customer’s order is one way to fill that void of personal interaction. Most packages and deliveries are forgettable, but a handwritten note goes some way to replicating the interaction between a customer and a cashier. ",[12,26316,26317,26318,26320],{},"Now we aren’t saying it’s the same as an in-person interaction, but it’s a lot closer to the genuine article. Some of the best ",[39,26319,17419],{}," feedback has come from businesses sending notes to customers living in remote areas. People have had little contact during the pandemic and were touched to receive more intimate and personal communication than they had become used to since the pandemic started.",[12,26322,26323,26324,769],{},"It’s always good to show your customers you care, but when so few have the opportunity, a handwritten note can help you take that extra step to ",[39,26325,26326],{},"delight your customers with some unexpected but much welcome contact",[63,26328,26330],{"id":26329},"showing-you-care",[39,26331,26332],{},"Showing You Care",[12,26334,26335],{},"It’s one thing to add a note to your customer’s order, but the customer doesn’t stop existing when they press check out. There are a lot of other options out there, and a customer isn’t likely to feel especially loyal to a company or business that they only hear from when they’re buying.",[12,26337,26338,26339,769],{},"There’s every chance your customer has been hit hard by Covid, and perhaps can’t afford to make those purchases that they usually would. It’s all too tempting to contact your customer simply to get something back from them, but now may be the time to ",[39,26340,26341],{},"reach out to them as a human rather than a customer",[12,26343,26344,26347],{},[39,26345,26346],{},"Checking in with customers not only makes them feel safe, but when this time period is over, your brand will be remembered for the kindness shared.","    - Amanda Millay, Pulse Marketing",[12,26349,26350,26355],{},[31,26351,26354],{"href":26352,"rel":26353},"https:\u002F\u002Fpulsemarketingagency.com\u002Fblog\u002F3-ways-to-check-in-on-customers-during-covid-19\u002F",[553],"This Pulse Marketing blog"," stresses the importance of maintaining contact with your customers during the pandemic, with a specific focus on traditional means of communication, such as social media and email. But is this the most effective way to convey your genuine concern?",[12,26357,26358,26359,18352],{},"I’m sure you’ve received a lot of emails from companies - some who you can scarcely remember even signing up with - explaining how Covid has affected their business. Have you been reading them? Possibly, but dozens of others will be ignoring them, or they’ll be heading straight to their spam folder. Even if you do genuinely care, ",[39,26360,26361],{},"your sentiment could be lost in a flood of impersonal deals and offers",[12,26363,26364],{},"A handwritten note is the perfect way to check in with your customers in a way that stands out from the flood of cold, impersonal emails clogging up their inbox.",[12,26366,26367,26370],{},[39,26368,26369],{},"Try reaching out to your customers simply to wish them well",", particularly this holiday\u002FChristmas period. This is a great way to show your customers that you care about their wellbeing whether they are currently making purchases with you or not. ",[12,26372,26373],{},"You don’t even have to stop there - perhaps set up regular communication with your customers. Sending a card to say ‘Happy Christmas’ is one thing, but checking in with a customer at a time they wouldn’t necessarily expect shows that you don’t just see them as a potential sale. ",[12,26375,26376,26377,769],{},"They are sure to appreciate your concern, and you can ensure that hard times won’t negatively affect your relationship with your customers - ",[39,26378,26379],{},"it’s possible you can even enhance it",[63,26381,26383],{"id":26382},"maximizing-your-handwritten-notes","Maximizing your Handwritten Notes",[12,26385,26386],{},"Think of it this way; in a Covid landscape, the online marketplace has taken the place of bustling high street - especially at Christmas time. There are benefits, sure - no long queues, no painful parking, and no dragging the kids around shopping centres. ",[12,26388,26389,26390,26393],{},"But as a retailer, the flipside is that you have to do a lot more to stand out. You’re likely to remember a shopping experience where the cashier remembers your name and has a nice conversation with you. ",[39,26391,26392],{},"Handwritten notes are the perfect substitute"," for that intimacy in an era of eCommerce dominance.",[12,26395,26396,26397,26399,26400,26403],{},"With ",[39,26398,17419],{},", sending handwritten notes at scale is incredibly easy, and removes the pain of allocating time and manpower to the physical act of writing - let alone costs of stationery. ",[39,26401,26402],{},"Shopify users can set triggers for notes to be created automatically",", automating the difficult parts of your customer care and making it easier to stay in touch.",[12,26405,26406],{},"Using ‘Custom’ merge fields, you can even diversify the messages you send your customers depending on their circumstances. This way, you can share a general message of sympathy with some additional content that’s more specific to them, and therefore more personal.",[12,26408,26409],{},"Whether you’re following up an order or just checking in to express your concern, handwritten notes are the perfect way to ensure you are forming or maintaining excellent relationships with your customers as the pandemic continues.",{"title":595,"searchDepth":596,"depth":596,"links":26411},[26412,26413,26414],{"id":26299,"depth":596,"text":26302},{"id":26329,"depth":596,"text":26332},{"id":26382,"depth":596,"text":26383},"2020-05-13","Learn customer communication principles for staying in touch during disruption, uncertainty, and changing buying behavior.","https:\u002F\u002Fuploads-ssl.webflow.com\u002F6620e04cc8e4839a48c29fbf\u002F66322b7088db562548e6cadc_62334a9a17877263a329ca71_6075849768da5cb0a2e05ffc_5f857b2cd024e12720b3c12d_bench-accounting-MGaFENpDCsw-unsplash.jpeg","A fulfilment worker packaging a shipping box",{},"\u002Fblog\u002Fhow-to-keep-in-touch-with-your-customers-during-covid-19",{"title":26274,"description":26416},"how-to-keep-in-touch-with-your-customers-during-covid-19","blog\u002Fhow-to-keep-in-touch-with-your-customers-during-covid-19","Clarifying inaccuracies and addressing competitors' claims about Scribeless.","66322b7188db562548e6cca0","xBRPgrh39d9X_i7dn0YaWNPGaO3i-DIBikp02psUH_w",{"id":26428,"title":26429,"blog_updated_date":7,"blog_updated_date_display":7,"body":26430,"category":17731,"date":26476,"date_display":7,"description":26477,"essential_reading":640,"extension":641,"image":26478,"image_alt":26479,"meta":26480,"name":7,"navigation":646,"path":26481,"pillar":7,"scheduled_publish_date":7,"seo":26482,"slug":26483,"status":652,"stem":26484,"summary":26485,"webflow_html_path":7,"webflow_item_id":26486,"__hash__":26487},"blog\u002Fblog\u002Fhow-were-dealing-with-covid-19.md","How we're dealing with Covid-19",{"type":9,"value":26431,"toc":26471},[26432,26438,26441,26447,26450,26453,26456,26459,26465,26468],[63,26433,26435],{"id":26434},"how-were-helping",[39,26436,26437],{},"How we're helping",[12,26439,26440],{},"We’re delighted to have partnered with Frontline Strong to send handwritten letters to brave frontline workers and individuals afflicted by the virus. The letters of encouragement have been sent to hospitals all over the US, and we will continue to support their fantastic work for as long as they feel it is necessary.",[63,26442,26444],{"id":26443},"how-we-can-help-you",[39,26445,26446],{},"How we can help you",[12,26448,26449],{},"It has been a tough few months for everyone. International economic uncertainty and social distancing measures have made it harder than ever to acquire and retain business, and this is being felt across the globe. We believe that innovative alternative marketing solutions will be needed to survive and thrive in the bizarre circumstances we find ourselves in.",[12,26451,26452],{},"With everyone stuck at home it is harder than ever to make customer engagement feel personal. As even more of our lives are migrated online, people will be more inundated with digital advertising noise than ever.You can cut through this noise, make your engagement feel less anonymous, and let them know that you're there for them in these challenging times.",[12,26454,26455],{},"Interestingly many of our clients have seen an uplift in campaign response since the virus took hold, and we’re confident that this will continue until social distancing measures are eased.",[12,26457,26458],{},"If you would like to learn more about how we can help you through these challenging times please get in touch.",[63,26460,26462],{"id":26461},"steps-we-have-taken-in-response",[39,26463,26464],{},"Steps we have taken in response",[12,26466,26467],{},"All of our production facilities have remained active and continue to deliver impactful campaigns across the globe.  ",[12,26469,26470],{},"We have implemented all recommend hygiene policies and remote working to guarantee our staff can work safely and effectively. We're in close contact with the United States Postal Service, Canada Post and the Royal Mail and will alert you if we anticipate any delays in delivery.",{"title":595,"searchDepth":596,"depth":596,"links":26472},[26473,26474,26475],{"id":26434,"depth":596,"text":26437},{"id":26443,"depth":596,"text":26446},{"id":26461,"depth":596,"text":26464},"2020-03-14","See how Scribeless responded during COVID-19 with handwritten letters, community support, and customer communication.","https:\u002F\u002Fuploads-ssl.webflow.com\u002F6620e04cc8e4839a48c29fbf\u002F66322b7088db562548e6cb0c_62334aa1a64df0c043938629_60758498caa6525f31fe0a02_5ebeafb4f51d5d0e6853b892_3679473.jpeg","Man reclining on sofa reading handwritten notes on laptop",{},"\u002Fblog\u002Fhow-were-dealing-with-covid-19",{"title":26429,"description":26477},"how-were-dealing-with-covid-19","blog\u002Fhow-were-dealing-with-covid-19","Improving the post-purchase experience to boost customer satisfaction and repeat orders.","66322b7188db562548e6ccbe","WtdwJiTT_TgdF6OPZmev_3r9knYDqEKuTNITXk05M0Y",{"id":26489,"title":26490,"blog_updated_date":7,"blog_updated_date_display":7,"body":26491,"category":6817,"date":26720,"date_display":7,"description":26721,"essential_reading":640,"extension":641,"image":26722,"image_alt":26723,"meta":26724,"name":7,"navigation":646,"path":1938,"pillar":7,"scheduled_publish_date":7,"seo":26725,"slug":26726,"status":652,"stem":26727,"summary":26728,"webflow_html_path":7,"webflow_item_id":26729,"__hash__":26730},"blog\u002Fblog\u002Fuse-direct-mail-in-multi-channel-marketing.md","A forgotten marketing channel?",{"type":9,"value":26492,"toc":26705},[26493,26496,26499,26502,26507,26514,26517,26521,26526,26534,26537,26540,26544,26553,26556,26561,26564,26568,26576,26579,26583,26586,26591,26594,26597,26601,26604,26607,26610,26613,26617,26620,26629,26632,26636,26639,26645,26648,26652,26655,26658,26662,26665,26670,26673,26676,26680,26698,26702],[12,26494,26495],{},"It’s the modern day. Technology adds convenience to marketing, but customers are sick of the cold impersonality of the digital world.",[12,26497,26498],{},"That’s why smart businesses are incorporating direct mail as part of their multi-channel marketing campaigns.",[12,26500,26501],{},"So how does direct mail function as a component of multi-channel marketing? What does it do, and how can it support other channels?",[12,26503,26504],{},[39,26505,26506],{},"This article seeks to answer any questions that you may have about the role of direct mail marketing in an effective multi-channel strategy.",[12,26508,26509,26510,26513],{},"When implemented correctly, a well-choreographed blend of direct mail and digital marketing can achieve phenomenal results. ",[39,26511,26512],{},"Customers love the personal touch of direct mail",", and the physical limitations are overcome with the benefits of digitization.",[12,26515,26516],{},"Before we reach all of that, though, it would be good to cover the basics.",[63,26518,26520],{"id":26519},"what-is-multi-channel-marketing","What is Multi-Channel Marketing?",[12,26522,26523],{},[39,26524,26525],{},"To put it simply, it’s the combination of several marketing channels working together to maximize engagement with customers and leads.",[12,26527,26528,26529],{},"These days, marketers who rely on just one marketing channel miss out on potential customers who would more readily engage with another form of marketing. It's important to diversify, and have channels that will consistently deliver your marketing message at the right place, and at ",[31,26530,26533],{"href":26531,"rel":26532},"https:\u002F\u002Fyuzu.so\u002Fblogs\u002Fwhat-is-right-time-marketing",[553],"the right time.",[12,26535,26536],{},"For example, a customer who loves hearing from their favourite business by direct mail might not regularly check their emails or might not appreciate being contacted by phone.",[12,26538,26539],{},"These marketing channels would fail in converting this customer, so marketers who only run these channels have no hope of achieving a sale here.",[63,26541,26543],{"id":26542},"whats-so-great-about-multi-channel-marketing","What’s So Great About Multi-Channel Marketing?",[12,26545,26546,26547,26552],{},"The effectiveness of multi-channel marketing is widely accepted, with ",[31,26548,26551],{"href":26549,"rel":26550},"https:\u002F\u002Fwww.lytics.com\u002Fblog\u002Fthe-ultimate-omni-channel-marketing-guide\u002F",[553],"87% of retailers agreeing"," that a multi-channel marketing strategy is critical or very important to their success.",[12,26554,26555],{},"Every marketing channel has its strengths and weaknesses. For instance, email marketing often fails to engage with consumers, while direct mail can be tricky to track.",[12,26557,26558],{},[39,26559,26560],{},"A multi-channel marketing strategy can effectively reduce each channel’s separate weaknesses through combining each’s strengths.",[12,26562,26563],{},"As well as encouraging customer engagement, facilitating brand loyalty, and driving business for your company, there’s plenty of other benefits of including direct mail as part of your multi-channel marketing.",[86,26565,26567],{"id":26566},"_1-reaching-more-leads","1). Reaching More Leads",[12,26569,26570,26571,17998],{},"Direct mail has an incredible response rate compared to digital marketing. In fact, direct mail has been proven to have ",[31,26572,26575],{"href":26573,"rel":26574},"https:\u002F\u002Fwww.approvedindex.co.uk\u002Fdirect-marketing\u002Fdirect-mail-response-rates",[553],"a response rate 36x higher",[12,26577,26578],{},"By including it as part of your multi-channel marketing campaign, you increase the chances of engaging with your leads simply by appealing to more people. After all, more marketing channels mean more chances to connect.",[86,26580,26582],{"id":26581},"_2-collecting-more-data","2). Collecting More Data",[12,26584,26585],{},"This also means that there are more ways to collect customer data. Some individuals dislike sharing information over the internet but would be more than happy to get in touch as the result of direct mail correspondence.",[12,26587,26588],{},[39,26589,26590],{},"Utilizing multiple marketing channels not only means collecting more information about your customers, it also means collecting more information about the channels themselves.",[12,26592,26593],{},"You can learn which channels are more effective and can shape your future campaigns based on these findings.",[12,26595,26596],{},"If email marketing just isn’t getting the results you need, you can focus more of your time and energy into a successful direct mail campaign, or vice versa.",[86,26598,26600],{"id":26599},"_3-getting-your-name-out-there","3). Getting Your Name Out There",[12,26602,26603],{},"It’s quite simple. Reaching out in more ways will make people see you more.",[12,26605,26606],{},"Throwing yourself out there through more than one marketing channel increases the odds that you’ll be noticed.  Appealing to people’s marketing preferences also makes it far more likely to make a positive impact.",[12,26608,26609],{},"Though it may not yield immediate results, a consistent presence through multi-channel marketing means that you’re always at the top of your leads' minds.",[12,26611,26612],{},"If they’re not ready to commit to a purchase just yet, you’ll be their first thought when they are ready.",[63,26614,26616],{"id":26615},"what-do-businesses-think-is-wrong-with-direct-mail","What Do Businesses Think is Wrong with Direct Mail?",[12,26618,26619],{},"Despite the proven effectiveness of direct mail marketing, there are still a high number of sceptical businesses.",[12,26621,26622,26623,26628],{},"A few years back, it was reported that ",[31,26624,26627],{"href":26625,"rel":26626},"https:\u002F\u002Fwww.visualistan.com\u002F2017\u002F04\u002Fdirect-mail-vs-email-infographic.html",[553],"82% of businesses utilized email"," as part of their marketing strategy, while only 50% used chose to use direct mail marketing.",[12,26630,26631],{},"So why is this? Truthfully, direct mail marketing does have a few limitations:",[86,26633,26635],{"id":26634},"_1-its-disconnected-from-the-rest-of-their-network","1). It’s Disconnected from the Rest of Their Network",[12,26637,26638],{},"One of direct mail’s greatest assets is its ability to more intimately connect with the customer.",[12,26640,26641,26644],{},[39,26642,26643],{},"There’s just something about the physicality of direct mail that appeals to people’s more sentimental nature."," As such, it is the perfect channel to inject a little personalization.",[12,26646,26647],{},"The problem here though is that direct mail is not always linked directly to business’ CRMs. This is why many companies are put off by direct mail. They believe that the channel requires too much effort to personalize the marketing when the distribution information isn’t readily accessible.",[86,26649,26651],{"id":26650},"_2-its-too-much-effort-to-organize","2). It’s Too Much Effort to Organize",[12,26653,26654],{},"While digital marketing, such as ads and emails, can be easily organised and automated through a wide range of available online services, traditional direct mail can be a little trickier to manage.",[12,26656,26657],{},"This is why many businesses opt to stick with digital marketing. Some believe that traditional direct mail to requires too much work to manually create and distribute.",[63,26659,26661],{"id":26660},"these-can-all-be-overcome-with-multi-channel-marketing","These Can All Be Overcome with Multi-Channel Marketing",[12,26663,26664],{},"By connecting your direct mail marketing to digital channels through multi-channel marketing, almost every limitation can be counteracted.",[12,26666,26667],{},[39,26668,26669],{},"If you have issues with tracking the effectiveness of your direct mail marketing, try including a URL or QR code linking to a digital channel in your marketing materials.",[12,26671,26672],{},"That way you can measure your response rates digitally. In fact, depending on the creativity of your multi-channel marketing, you can measure almost anything with direct mail.",[12,26674,26675],{},"For instance, your marketing materials could include a URL linking to a quick questionnaire that measures levels of customer satisfaction.",[86,26677,26679],{"id":26678},"how-can-scribeless-help","How can Scribeless help?",[43,26681,26682,26688,26691],{},[46,26683,26684,26685],{},"With Scribeless’ seamless integrations, you can even connect your personalized direct mail campaigns to your CRM. This allows you to easily segment your mailing lists based on particular customer behaviours. That way, you can ",[39,26686,26687],{},"target specific leads as easily as you could with a digital marketing campaign.",[46,26689,26690],{},"We will even handle the production and distribution of your marketing materials. Now a direct mail campaign won’t even be difficult to implement.",[46,26692,26693,26694,769],{},"Those who have included us as part of a multi-channel marketing strategy have seen as much as an ",[31,26695,26697],{"href":18145,"rel":26696},[553],"18% increase in engagement over traditional direct mail",[12,26699,26700],{},[58,26701],{"alt":6499,"src":6500},[12,26703,26704],{},"Taking the step to transform your direct mail through personalization and implementing it in a multi-channel campaign can really evolve your marketing output.",{"title":595,"searchDepth":596,"depth":596,"links":26706},[26707,26708,26713,26717],{"id":26519,"depth":596,"text":26520},{"id":26542,"depth":596,"text":26543,"children":26709},[26710,26711,26712],{"id":26566,"depth":601,"text":26567},{"id":26581,"depth":601,"text":26582},{"id":26599,"depth":601,"text":26600},{"id":26615,"depth":596,"text":26616,"children":26714},[26715,26716],{"id":26634,"depth":601,"text":26635},{"id":26650,"depth":601,"text":26651},{"id":26660,"depth":596,"text":26661,"children":26718},[26719],{"id":26678,"depth":601,"text":26679},"2020-02-24","Use direct mail in multi-channel marketing to add physical attention, personalization, and stronger follow-up to campaigns.","https:\u002F\u002Fuploads-ssl.webflow.com\u002F6620e04cc8e4839a48c29fbf\u002F66322b6cd21d6790591cebd6_62334ab84f5e9f5ce5ea65cc_607584a194bb7bad7efb09d1_5ebe92e77ceb4071f79b8aa9_2828291-scaled.jpeg","A vector graphic of a person receiving direct mail",{},{"title":26490,"description":26721},"use-direct-mail-in-multi-channel-marketing","blog\u002Fuse-direct-mail-in-multi-channel-marketing","Tips for crafting the perfect thank-you note to customers and clients to show appreciation.","66322b6cd21d6790591cebf1","xfTPNKViv0r2AbBhAklfqLQ0zznZEXnp3LbwSvDetV8",{"id":26732,"title":26733,"blog_updated_date":7,"blog_updated_date_display":7,"body":26734,"category":637,"date":26845,"date_display":7,"description":26846,"essential_reading":640,"extension":641,"image":26847,"image_alt":26848,"meta":26849,"name":7,"navigation":646,"path":422,"pillar":7,"scheduled_publish_date":7,"seo":26850,"slug":26851,"status":652,"stem":26852,"summary":26853,"webflow_html_path":7,"webflow_item_id":26854,"__hash__":26855},"blog\u002Fblog\u002Freal-estate-without-cold-calling.md","How to boost real estate leads without cold calling",{"type":9,"value":26735,"toc":26837},[26736,26745,26748,26751,26753,26756,26763,26766,26769,26773,26776,26779,26782,26785,26789,26792,26795,26798,26802,26805,26808,26811,26815,26818,26821,26824,26828,26831,26834],[12,26737,26738,26739,26744],{},"There are countless pages on the internet debating the state of cold calling in realty, and the general consensus is that it depends who you ask. A past study tested ",[31,26740,26743],{"href":26741,"rel":26742},"https:\u002F\u002Fwww.baylor.edu\u002Fbusiness\u002Fkellercenter\u002Fdoc.php\u002F194525.pdf",[553],"how the effectiveness of cold calling"," and found that of the 6,265 cold telephone calls made, only 28% (1,774) were even answered.",[12,26746,26747],{},"Already, we can  see that cold calling may not have the impact we’d like, with only just over 1 in 4 calls making it through to the potential lead in the first place, but even worse than that is that, of these 1,774 accepted calls, only 19 resulted in appointment bookings. So, all in all, cold calling has an effectiveness of about 0.3%.",[12,26749,26750],{},"But all is not lost - there are plenty of methods to maximise your pipeline that are mote effective than cold calling. Here, we've assembled our Top 5 Cold Calling alternatives so you can increase those statistics and sell more homes.",[63,26752,900],{"id":4518},[12,26754,26755],{},"Now, I know we just said cold calling doesn't work, but personalized handwritten letters stand for something much more meaningful than a cold telephone call. They engage with more of the recipient’s senses and represent a much higher level of intimacy that the recipient rarely gets from other businesses.",[12,26757,26758,26759,26762],{},"Handwritten marketing feels more targeted - and often it is. Writing out a message by hand takes a lot longer, even if you're keeping it simple, but automating handwritten outreach is a great way to preserve the impact without spending too much time writing out by hand. ",[31,26760,17419],{"href":18250,"rel":26761},[553]," customers have overseen tremendous increases in customer engagement levels over a number of campaigns.",[12,26764,26765],{},"One such example involved targeting 15,000 homeowners in California, and compared the results of personalized handwritten marketing against traditional direct mail. The campaign resulted in an increase of engagement from 9% to 33%, almost quadrupling that of direct mail, with an overall ROI of 12x.",[12,26767,26768],{},"Using merge fields, you can even hyper-personalize your notes in a single campaign,  making your notes even more personal. Mentioning that you've had great success selling homes in a specific neighborhood, for example, is a great way to turn heads with a bit of extra personalization.",[63,26770,26772],{"id":26771},"seo","SEO",[12,26774,26775],{},"The first thing people do when looking for someone to help sell their home is type in a Google search. At this stage it's second nature to many of us, and Google is where many people will start their journey to sell their home.",[12,26777,26778],{},"Because of this, it's vital that you rank highly on Google for real estate agents in your area. Make sure if you're selling homes in Los Angeles that you're ranking for terms involving Los Angeles, LA, California, and any specific neighborhoods you're looking to target or specialize in.",[12,26780,26781],{},"A great way to do this is producing content for your website - Google is far more likely to rank you highly if you're producing regular content and your keywords are spread over a variety of pages, rather than cramming all your keywords onto.",[12,26783,26784],{},"Make sure you also have links to your social media pages - many people check these everyday, and they are often pretty informal, which is a great way to start your relationship at a conversational level.",[63,26786,26788],{"id":26787},"top-of-the-funnel-lead-capture","Top of the funnel lead capture",[12,26790,26791],{},"Selling homes for people who know they're looking for a move is one thing, but you can maximize your pipeline by capturing leads before they are even looking to move.  This is done using top of the funnel content on your website, like 'how you can find a real estate agent', 'how to sell your house fast' or 'how to pick a realtor.'",[12,26793,26794],{},"\"Okay,\" I hear you saying. \"But how do I get people to have this kind of information on their radar before they're even thinking about moving? It's not exactly a tried and tested art, but sometimes all it takes is getting on their radar so if they are suddenly interested, the first name they think of is yours.",[12,26796,26797],{},"Keeping it informal at early stages is great too - your potential customers won't feel the pressure, and it's important to have an amicable relationship with them. Offering an informal chat about their current situation is a great way to get a foot in the door without being too heavy handed with your sales patter. Once you're talking, then you can work your magic!",[63,26799,26801],{"id":26800},"word-of-mouth","Word of mouth",[12,26803,26804],{},"As a realtor, you should be confident and boast why you're the best option to sell for your customers, but the people whose praise means the most are your already satisfied customers. They will be more likely to spread the word to their friends and family if you've successfully helped them move and you've formed a meaningful relationship with them.",[12,26806,26807],{},"Personal recommendation is the best marketing you can get, and it doesn't involve any cost on your part, just a little bit of advertising from satisfied customers. There are a few things you can try to ensure your customers are wholly satisfied with you and your service.",[12,26809,26810],{},"Make sure you delight your customers in their post-purchase journey - send them a cards or gift congratulating them on their move and wishing them the best as they settle in (This is another great chance to give handwritten marketing a go!) It's a small gesture but it goes a long way,  and happy buyers are much more like to recommend your details to other potential home buyers.",[63,26812,26814],{"id":26813},"networking","Networking",[12,26816,26817],{},"This also plays into your word of mouth marketing! Build a network of agents, buyers and sellers to help each other out. You never know how a seemingly small favour may come back and improve your business - it could be someone realising how much they like working with you so they recommend you to their friends or family who are looking at moving house.",[12,26819,26820],{},"Moving can be a long sand stressful ordeal, so anything you can do to connect the right buyers, sellers and agents will be hugely appreciated by all parties. This can be especially effective if you establish yourself and your team as local authorities.",[12,26822,26823],{},"People love their realtors to be local experts and know the area well, and by creating a network you can monopolise your interests in a single area. A network built around 'X area's Number One Realtor' will become the first port of call for any and everyone looking to move in that area.",[63,26825,26827],{"id":26826},"conclusion-communication-is-key","Conclusion: Communication is key",[12,26829,26830],{},"The key to making this work is obviously communication. The only way for your network and brand to be effective is if you keep in contact regularly, whether that's via newsletters, social media pages, or simply showing your face around the community.",[12,26832,26833],{},"Building your brand and network is super important so even people who aren't yet considering moving will think of you as soon as their interests change. As soon as the two parties are on board then you can begin the real estate process and who knows how many leads you'll generate from a single initial sale?",[12,26835,26836],{},"Finding new clients will be easier than ever before, and you can accomplish this easily without resorting to traditional cold calling.",{"title":595,"searchDepth":596,"depth":596,"links":26838},[26839,26840,26841,26842,26843,26844],{"id":4518,"depth":596,"text":900},{"id":26771,"depth":596,"text":26772},{"id":26787,"depth":596,"text":26788},{"id":26800,"depth":596,"text":26801},{"id":26813,"depth":596,"text":26814},{"id":26826,"depth":596,"text":26827},"2020-02-10","Generate real estate leads without cold calling using local marketing, referrals, direct mail, and relationship-led outreach.","https:\u002F\u002Fuploads-ssl.webflow.com\u002F6620e04cc8e4839a48c29fbf\u002F66322b64130a541ff05234d6_6239f655ee8bd5cbe61ac7a1_How%2520to%2520Boost%2520Real%2520Estate%2520Leads%2520without%2520Cold%2520Calling.jpeg","Houses for sale with magnifying glass. People searching for homes online",{},{"title":26733,"description":26846},"real-estate-without-cold-calling","blog\u002Freal-estate-without-cold-calling","How top realtors generate business and drive leads without cold calling.","66322b64130a541ff05234ea","Kvn29e9CBwN3YrThQ3RQ70x7TjBRQUuGFKZL1HGZYgs",{"id":26857,"title":26858,"blog_updated_date":7,"blog_updated_date_display":7,"body":26859,"category":6817,"date":27043,"date_display":7,"description":27044,"essential_reading":640,"extension":641,"image":27045,"image_alt":27046,"meta":27047,"name":7,"navigation":646,"path":27048,"pillar":7,"scheduled_publish_date":7,"seo":27049,"slug":27050,"status":652,"stem":27051,"summary":27052,"webflow_html_path":7,"webflow_item_id":27053,"__hash__":27054},"blog\u002Fblog\u002Fbiggest-direct-mail-marketing-costs.md","Cutting back- direct mail marketing",{"type":9,"value":26860,"toc":27034},[26861,26864,26873,26876,26879,26882,26885,26889,26892,26901,26904,26907,26916,26919,26923,26926,26929,26932,26936,26939,26942,26945,26948,26952,26955,26958,26966,26969,26973,26976,26979,26982,26985,26988,26991,26995,26998,27001,27004,27008,27011,27018,27021,27024,27027],[12,26862,26863],{},"Recently, we explored what it was about direct mail that made it the people’s preferred choice of marketing. Despite the proven effectiveness of direct mail marketing, some companies have yet to incorporate it into their strategy.",[12,26865,26866,26867,26872],{},"Back in 2017, ",[31,26868,26871],{"href":26869,"rel":26870},"https:\u002F\u002Fwww.proactive.marketing\u002Fdirect-mail-vs-email\u002F",[553],"82% of companies used email as part of their marketing campaigns, but only 50% of companies used direct mail",". I know what you’re thinking: If direct mail is so great, why isn’t everyone using it?",[12,26874,26875],{},"The main reason is price.",[12,26877,26878],{},"Planning and implementing a large-scale email marketing campaign can cost next to nothing. A direct mail marketing campaign, on the other hand, can cost anywhere between £0.80 and £8 per unit.",[12,26880,26881],{},"The final price depends on how much you spend at each step of the campaign’s production.",[12,26883,26884],{},"In this article, we will break down the biggest individual costs involved in a direct mail marketing campaign and explore the alternatives that can help save you money. If you spend wisely on your direct mail marketing, your return on investment could quadruple that of any email marketing campaign.",[63,26886,26888],{"id":26887},"creating-eye-catching-designs","Creating Eye-Catching Designs",[12,26890,26891],{},"Part of what makes direct mail so popular is that it can be physically appealing. To capitalize on this, you’re going to want to make sure your marketing looks great. Remember that striking visuals are one of the marketer’s greatest tools.",[12,26893,26894,26895,26900],{},"If you’re not artistically inclined then it’s definitely worth ",[31,26896,26899],{"href":26897,"rel":26898},"https:\u002F\u002Fwww.upwork.com\u002Fhiring\u002Fdesign\u002Fcost-to-hire-graphic-designer\u002F",[553],"hiring a professional graphic designer",". The problem with this is that professionals can cost anywhere from £20-£150 per hour, so you may be a bit limited if you have a smaller budget.",[12,26902,26903],{},"The time involved can vary too. Designing graphics can take 1-10+ hours, depending on what resources you already have available (creative brief, copy, images, etc).",[12,26905,26906],{},"If you have a good grasp on the basics of design and are looking to save some money then there are plenty of templates available online. These services can be as cheap as £10 and can be a great help in creating stunning graphics.",[12,26908,26909,26910,26915],{},"If you’re lucky enough to be a natural Picasso, or you’re only looking to have something basic, then it shouldn’t be too hard to come up with suitable graphics on your own. ",[31,26911,26914],{"href":26912,"rel":26913},"https:\u002F\u002Fwww.canva.com\u002F",[553],"There are a number of free or affordable resources"," online that could give you a helping hand.",[12,26917,26918],{},"Just remember that your time is valuable, so even doing it yourself comes at a cost.",[63,26920,26922],{"id":26921},"writing-engaging-content","Writing Engaging Content",[12,26924,26925],{},"Hiring a professional copywriter is a great way to ensure that your marketing sells. There’s an art to writing persuasive copy, so if it’s in your budget you should look into hiring some talent.",[12,26927,26928],{},"Copywriters can cost anywhere between £15 and £80 an hour, so if your budget’s a little tighter there’s no harm in writing something yourself. It may not quite reach the standard of a professional, but there are plenty of guides online that can help you optimize your copy for your marketing campaign.",[12,26930,26931],{},"Again, don’t forget that doing it yourself may take time away from your other duties, so make note of that in your planning.",[63,26933,26935],{"id":26934},"compiling-mailing-lists","Compiling Mailing Lists",[12,26937,26938],{},"Even finding out who to target can cost a portion of your direct mail marketing budget.",[12,26940,26941],{},"If you have your customer information available, it shouldn’t be too hard to segment your customers into a definitive recipient list at no extra cost.",[12,26943,26944],{},"If you don’t have that information to hand, though, mailing lists are available for anywhere up to £0.50 per record, depending on how many recipients you’re looking to target.",[12,26946,26947],{},"It’s important to note that you only get a set amount of uses with these mailing lists. If you want to target the same recipients in future campaigns, then you’ll have to be willing to spend a little more.",[63,26949,26951],{"id":26950},"not-targeting-effectively","Not Targeting Effectively",[12,26953,26954],{},"One of the biggest costs in direct mail marketing is targeting the wrong person. Imagine investing all that time and money into a direct mail marketing campaign, only to have the recipients throw your note away because they don’t need what you’re selling.",[12,26956,26957],{},"Take the time to identify the recipients who are most likely to respond positively to your direct mail marketing.",[12,26959,26960,26961,26965],{},"For instance, direct mail marketing seems to have a profound effect on young people, with ",[31,26962,26964],{"href":18076,"rel":26963},[553],"95% of 18-29 years olds responding positively to direct mail",". Considering that millennial spending is predicted to be around $1.4 trillion in 2020, this is the sort of information that you should take on board.",[12,26967,26968],{},"Make sure you do your research before compiling your mailing list.",[63,26970,26972],{"id":26971},"production-and-distribution","Production and Distribution",[12,26974,26975],{},"The cost of production can vary based on several factors.",[12,26977,26978],{},"The size and quality of the stationery; the number of pages you wish to print; whether you’re printing on just the one side or both sides; the list goes on.",[12,26980,26981],{},"Depending on your choices, production can cost anywhere from £0.08-£2.50 per unit.",[12,26983,26984],{},"If you have the resources, it’s possible to print in house and save the money you would have spent going through a local or online printing service.",[12,26986,26987],{},"When it comes to distribution, mailing a single letter can cost £0.70-£2 with Royal Mail. But postage rates can fluctuate, and the amount of mail you send and the weight of each unit, can affect the final price.",[12,26989,26990],{},"It’s important to know the exact price of delivery. If you don’t cover the costs, your marketing might not make it to your recipients and the sum of everything we’ve already covered will go to waste.",[63,26992,26994],{"id":26993},"organizing-follow-ups-and-future-campaigns","Organizing Follow-Ups and Future Campaigns",[12,26996,26997],{},"I wish that was everything, but if you want to create repeat or follow-up campaigns, you’re going to have to go through all of this again.",[12,26999,27000],{},"Luckily you can reuse assets from your previous campaign, such as graphics and copy, so much of your expenditure comes in the form of time invested.",[12,27002,27003],{},"Creating a campaign can take hours of your precious time, so this is something you need to consider if you want to keep using direct mail marketing.",[63,27005,27007],{"id":27006},"keep-costs-low","Keep Costs Low",[12,27009,27010],{},"If handled right, direct mail can be an incredibly effective and affordable marketing tool. If you want to maximize the potential of your campaign while keeping the costs low, consider trying Scribeless.",[12,27012,27013,27014],{},"Our handwritten notes service can be used to reach out to potential leads with a personal touch. Adding this further level of personalization can ",[31,27015,27017],{"href":18145,"rel":27016},[553],"improve response rates by as much as 635%.",[12,27019,27020],{},"Designing your stationery couldn’t be simpler thanks to our easy to use platform that ensures your campaigns always look great.",[12,27022,27023],{},"We also use a combination of Artificial Intelligence and advanced printing technology to keep production costs low without having to sacrifice quality. We even handle distribution.",[12,27025,27026],{},"The entire process can be automated with our seamless integrations, meaning you don’t have to invest your own time in handling repeat and follow-up campaigns.",[12,27028,27029,27030],{},"If you want to maximize the effectiveness of your direct mail marketing campaign while cutting out many of the costs involved, then get in touch and see how you can ",[31,27031,27033],{"href":18250,"rel":27032},[553],"use Scribeless’ handwritten notes service.",{"title":595,"searchDepth":596,"depth":596,"links":27035},[27036,27037,27038,27039,27040,27041,27042],{"id":26887,"depth":596,"text":26888},{"id":26921,"depth":596,"text":26922},{"id":26934,"depth":596,"text":26935},{"id":26950,"depth":596,"text":26951},{"id":26971,"depth":596,"text":26972},{"id":26993,"depth":596,"text":26994},{"id":27006,"depth":596,"text":27007},"2020-01-27","Understand the biggest direct mail marketing costs and how teams can reduce waste without weakening campaign performance.","https:\u002F\u002Fuploads-ssl.webflow.com\u002F6620e04cc8e4839a48c29fbf\u002F66322b6a85720c6cd3394a9b_62334a8497835de20fd743ba_607584a668da5c13cbe06001_5ebe92e07901270949e11420_2317874-scaled.jpeg","A vector graphic of money being thrown into a piggy bank",{},"\u002Fblog\u002Fbiggest-direct-mail-marketing-costs",{"title":26858,"description":27044},"biggest-direct-mail-marketing-costs","blog\u002Fbiggest-direct-mail-marketing-costs","Five standout examples showcasing the power and creativity of direct mail marketing campaigns.","66322b6a85720c6cd3394abc","2AjWdiserxkiNejK4W3PhwT5Aq3iFLIulxp-ZRkIRYE",{"id":27056,"title":27057,"blog_updated_date":7,"blog_updated_date_display":7,"body":27058,"category":15782,"date":27043,"date_display":7,"description":27127,"essential_reading":640,"extension":641,"image":27128,"image_alt":27129,"meta":27130,"name":7,"navigation":646,"path":27131,"pillar":7,"scheduled_publish_date":7,"seo":27132,"slug":27133,"status":652,"stem":27134,"summary":27135,"webflow_html_path":7,"webflow_item_id":27136,"__hash__":27137},"blog\u002Fblog\u002Fhow-to-surprise-and-delight-your-customers.md","How to surprise your customers (in a good way)",{"type":9,"value":27059,"toc":27121},[27060,27063,27066,27069,27072,27076,27085,27088,27092,27100,27103,27106,27109,27113],[12,27061,27062],{},"Kleenex is a brand that's so popular, so proven to be effective, that the company name has made it into the dictionary. They have dominated their market enough to have become synonymous with any piece of tissue paper, regardless of its manufacturer. The key to Kleenex’s success is much more than just offering a highly sought after product at an affordable price. They are masters of the market, as evidenced by their wonderful ‘Feel Good’ surprise and delight campaign, put together with the help of Smoyz creative agency.",[12,27064,27065],{},"The company scoured Facebook for users who were feeling a little under the weather, picking out 50 status updates about being sick with the flu. With the help of those 50 poorly people’s friends and families, Kleenex sent out specially made surprise Get Well kits. And they managed to deliver them within 1-2 hours! The lucky individuals felt they had been treated so well by Kleenex that 100% of them shared their positive experience on social media. This fantastic example of surprise and delight marketing created a huge buzz. Kleenex obtained over 650,000 impressions and over 1,800 interactions: a resounding success from just 50 kits.",[12,27067,27068],{},"The Feel Good campaign shows that surprise and delight can do a world of good for a business. One thing that stands out as particularly impressive is the speed with which Kleenex was able to deliver their kits. 1-2 hours delivery while relying on friends and relatives for the Facebook users’ personal details is incredible. Just imagine what they could have done if they had the recipient’s addresses already on hand.",[12,27070,27071],{},"If Kleenex can pull off a campaign this effective with a group of strangers online, anyone should be able to deliver something similar with their longtime regular customers. By giving your customers that little something extra once in a while, you can help cultivate brand loyalty and build impressive levels of interest, from both direct recipients and those that hear about it. Here are a few tips on how to pull off your own surprise and delight campaign.",[63,27073,27075],{"id":27074},"stick-with-the-people-who-love-you","Stick With the People Who Love You",[12,27077,27078,27079,27084],{},"Surprise and delight can only benefit from having an established customer base! ",[31,27080,27083],{"href":27081,"rel":27082},"https:\u002F\u002Fwww.ellipsisandco.com\u002Fperspectives\u002Fsurprise-and-delight-in-loyalty",[553],"Studies have shown"," that surprise and delight tactics work better on customers that are already loyal to your brand than it does on those that feel less of a connection with you and your products. The team analysed the impact of ‘special benefits and experiences that go beyond the core offering’ (or simply, surprise and delight) on a variety of predetermined customer types. They found that surprise and delight lowered churn rates by roughly 5% in loyal customers, and increased the likelihood of further business from regular customers by 8.6%.",[12,27086,27087],{},"However, surprise and delight should only be used to encourage loyalty in established customers and grow interest in potential leads. It is generally unsuccessful in converting those with little to no interest in your company. These individuals are considered to be ‘Sceptics’. The Sceptics viewed an example of a surprise and delight tactic with suspicion, assuming that perhaps it was a form of compensation to make up for an inferior product, increasing rates of churn by 5.8%.",[63,27089,27091],{"id":27090},"get-to-know-your-customers","Get to Know Your Customers",[12,27093,27094,27095,27099],{},"It’s important to do you research. ",[31,27096,27098],{"href":27081,"rel":27097},[553],"Henderson, Steinhoff, and Palmatier"," identified four key customer types: Loyalists, Dependents, Sleeping Dogs, and the previously mentioned Sceptics. If you have access to customer data, particularly a purchase history, you should try identifying which of these four categories certain customers fall into. This will also help you to segment your customers into groups and devise different marketing tactics to more effectively approach them. If you are planning an amazing surprise and delight campaign, you should only focus on the Loyalists and the Dependents.",[12,27101,27102],{},"Loyalists are easy to spot. They are the ones that can’t get enough of you. They often spend the most money and come back to you over and over again. Just skim through your data for repeat purchases and high engagement levels and you’re bound to find a few Loyalists.",[12,27104,27105],{},"The Dependents are those who love what you do. They regularly buy your products and follow what you're up to, but for one reason or another they’re just not quite there on the loyalty. They don’t engage with you as much as Loyalists and don’t feel they experience the same levels of customer care. Perhaps giving them that extra touch of love will tip them into your favour, transforming them into brand new Loyalists.",[12,27107,27108],{},"These customers are your prime targets with a surprise and delight campaign. They regularly do business with you and are already devoted to your brand (or have potential to be). They are the type of customers that would really appreciate the personal touch that transcends their expectations.",[86,27110,27112],{"id":27111},"why-not-send-them-an-intimate-handwritten-letter","Why not send them an intimate handwritten letter?",[12,27114,27115,27116,27120],{},"It's the perfect opportunity to surprise your customers and let them know how much they mean to you. This could be a simple yet effective move to increase sales and levels of customer satisfaction. It can also help decrease the number of customer defections. With Scribeless’ quick and easy service, you can ",[31,27117,27119],{"href":17766,"rel":27118},[553],"send personalised handwritten"," letters at mass to your most loyal customers. Just come up with the words and we’ll do the rest, delivery included.",{"title":595,"searchDepth":596,"depth":596,"links":27122},[27123,27124],{"id":27074,"depth":596,"text":27075},{"id":27090,"depth":596,"text":27091,"children":27125},[27126],{"id":27111,"depth":601,"text":27112},"Learn how to surprise and delight customers with thoughtful moments that improve loyalty, retention, and word of mouth.","https:\u002F\u002Fuploads-ssl.webflow.com\u002F6620e04cc8e4839a48c29fbf\u002F66322b677dacadbb171d3d9b_6234c1b17d0ccc55578ebe17_How%2520to%2520surprise%2520your%2520customers.png","Gift with handwritten letter sent to customer with love",{},"\u002Fblog\u002Fhow-to-surprise-and-delight-your-customers",{"title":27057,"description":27127},"how-to-surprise-and-delight-your-customers","blog\u002Fhow-to-surprise-and-delight-your-customers","Strategies for eCommerce brands to retain Black Friday customers and encourage repeat purchases.","66322b677dacadbb171d3dd8","k4dWOw6DOPlGrkS933JDfUvrP0vTSzU9qdaBbqoG34I",{"id":27139,"title":27140,"blog_updated_date":7,"blog_updated_date_display":7,"body":27141,"category":637,"date":27261,"date_display":7,"description":27262,"essential_reading":640,"extension":641,"image":27263,"image_alt":27264,"meta":27265,"name":7,"navigation":646,"path":33,"pillar":7,"scheduled_publish_date":7,"seo":27266,"slug":27267,"status":652,"stem":27268,"summary":27269,"webflow_html_path":7,"webflow_item_id":27270,"__hash__":27271},"blog\u002Fblog\u002Ffinding-real-estate-seller-leads.md","Real performance for real estate",{"type":9,"value":27142,"toc":27256},[27143,27146,27153,27156,27159,27162,27165,27171,27174,27177,27189,27192,27198,27208,27217,27220,27223,27229,27236,27244,27247,27250],[12,27144,27145],{},"In a recent study, researchers found that 46% of real estate professionals believed their biggest challenge to be generating enough high-quality leads. Combine this with the second most popular answer, that 24% of realtors struggle to find the right marketing tools, and we can safely say that reaching out to potential sellers isn’t an easy game.",[12,27147,27148,27149,27152],{},"Few seem to know how to do it and somehow even less know where to start looking, with many realtors searching perhaps just a little bit too far afield. So, where ",[2859,27150,27151],{},"is"," the best place to find seller leads?",[12,27154,27155],{},"Funnily enough, right at home. Relationship marketing is crucial in real estate, often more important than any other marketing avenue. It could even be argued that relationship marketing is more valuable in real estate than it is in any other industry.",[12,27157,27158],{},"A customer is happy to let any old cashier handle their groceries but, naturally, there needs to be a great deal of trust when it comes to someone handling their property. That’s why, in 2018, 48% of first-time sellers found their realtor through referrals from either a friend or a family member.",[12,27160,27161],{},"Their realtor needs to be someone who they can rely on. Luckily for realtors, though, if the seller is happy with their selling experience, then they will almost always recommend their realtor to at least one other person, while a further 32% will recommend their realtor three or more times.",[12,27163,27164],{},"As you can see, there is a great deal to be gained from this mutually beneficial relationship, and it is often the case that the realtor and seller begin to develop a long history of working together.",[63,27166,27168],{"id":27167},"the-realtor-seller-relationship",[39,27169,27170],{},"The Realtor-Seller Relationship",[12,27172,27173],{},"Last year, 27% of sellers who had sold a house in the past sold their property through a realtor that they had used before, and 53% of sellers used the same agent to purchase their new house as they did to sell their old one. While all these facts and statistics are fascinating, I’m sure you’re wondering what the point I’m trying to get at is. The point is that it could very well be that your future seller leads are the leads from your past.",[12,27175,27176],{},"Unless you mainly work with retirees, chances are that those who have moved with you before - either as a buyer or a seller -are going to want to move again. It’s important that you maintain an excellent realtor-seller relationship to preempt their decision to move.",[12,27178,27179,27184,27185,769],{},[31,27180,27183],{"href":27181,"rel":27182},"https:\u002F\u002Fwww.smartinsights.com\u002Fecommerce\u002Fweb-personalisation\u002Fconsumers-personalized-marketing-engagement\u002F",[553],"Customers prefer the personalized approach",", so when it comes to nurturing a relationship built on trust and understanding, the cold touch of the procedurally generated email is definitely out. Instead, why not try a personalized handwritten letter? Personalized handwritten letters are almost always opened, and by using Scribeless to reach out to potential seller leads, you can increase lead conversion by ",[31,27186,27188],{"href":18145,"rel":27187},[553],"as much as 350%",[12,27190,27191],{},"Sound good? Great! But there are a few things to consider before you start throwing out letters left and right and centre.",[63,27193,27195],{"id":27194},"when-to-send-a-personalized-handwritten-note",[39,27196,27197],{},"When to Send a Personalized Handwritten Note?",[12,27199,27200,27201,27204,27205,27207],{},"As well as building a meaningful relationship to ensure that the seller trusts your agency if they ",[2859,27202,27203],{},"do"," decide to move, you can also use personalized handwritten notes to influence ",[2859,27206,19025],{}," they move.",[12,27209,27210,27211,27216],{},"A great rule of thumb is that, in order to avoid any financial loss, homeowners should live in their property for ",[31,27212,27215],{"href":27213,"rel":27214},"https:\u002F\u002Fmoneyning.com\u002Fhousing\u002Fthe-five-year-rule-for-buying-a-house\u002F",[553],"at least 5 years"," before looking to move again. So when a homeowner is coming to their fifth or sixth year of residency, they are likely to be in a much stronger financial position to sell.",[12,27218,27219],{},"Remember, they have trusted you to oversee their move before, so if you’ve been maintaining a strong relationship over the years, there’s no reason they shouldn’t trust you to facilitate their move again. Use the information that you’ve gathered through your CRM to determine the ideal time to suggest a move to your sellers and reach out to them with a personalized handwritten letter.",[12,27221,27222],{},"Scribeless’ seamless integration ensures that the process can even be automated so that a letter can be delivered on the fifth anniversary of the homeowner’s residency without the need for you to write and send it yourself.",[63,27224,27226],{"id":27225},"what-should-your-letter-say",[39,27227,27228],{},"What Should Your Letter Say?",[12,27230,27231,27232,27235],{},"When it comes to the content of your handwritten notes, well that’s entirely up to you! ",[39,27233,27234],{},"Just remember to keep it personal",". If you succeeded in your work, you will have already delivered a smooth and stress-free customer experience during the buying\u002Fselling process, and as such your potential seller leads should already feel safe with you. Let them know that you are forever thankful for their trust and that you hope that they have been comfortable in their property.",[43,27237,27238,27241],{},[46,27239,27240],{},"If you’re looking to encourage them to make the move again, then it might be worth mentioning some of the positive stuff on the financial side of a potential sale, such as how much their home has increased in value over the years, or changes in local market conditions.",[46,27242,27243],{},"Alternatively, if you dabble in renting, you could advertise new housing options available, such as an affordable newbuild opening up in the area.",[12,27245,27246],{},"Agencies have used Scribeless’ handwritten marketing to deliver a range of correspondences, including thank you letters after the customer has agreed to move ahead with the agency, congratulations letters once the property has been sold, birthday and Christmas letters, and annual follow-ups with the customer to simply say ‘hi’. One agency, in particular, saw an uplift in customer engagement of up to 18% over the direct mail and email outreaches that they had been utilizing in the past.",[12,27248,27249],{},"So why not see what Scribeless can help you achieve?",[12,27251,27252,27255],{},[31,27253,18265],{"href":17766,"rel":27254},[553]," to send personalized handwritten letters at scale and increase your chances of reselling with the leads of your past.",{"title":595,"searchDepth":596,"depth":596,"links":27257},[27258,27259,27260],{"id":27167,"depth":596,"text":27170},{"id":27194,"depth":596,"text":27197},{"id":27225,"depth":596,"text":27228},"2020-01-13","Find more real estate seller leads with better local marketing, prospecting, follow-up, and relationship-building tactics.","https:\u002F\u002Fuploads-ssl.webflow.com\u002F6620e04cc8e4839a48c29fbf\u002F66322b630367d5fa1f013f51_62334a9267f7cd0c999e8d5c_607584b1b0982fed54c7f122_5ebeaa19ee0f560c2a7f1c53_real%25252520perf%25252520real.png","A vector graphic of homes for sale",{},{"title":27140,"description":27262},"finding-real-estate-seller-leads","blog\u002Ffinding-real-estate-seller-leads","Tips for realtors to generate more leads and fill their sales funnel.","66322b630367d5fa1f013f6a","DMI_NZLPNu4KByo_s-T2KVm84IEPeX_fMsOXQWJa87E",1779012677265]